Sourcing report

Sourcing Report
Monthly tips, tricks and groundbreaking technologies to help you find the best talent online.
May 2012
Volume
51
Locating Roadwarrior Candidates
W
here in the world are the
candidates who have to travel?
Easy! They most likely are utilizing
travel applications like TripIt.
TripIt is an exceptional application used by
millions of individuals who love to or have to
travel like AIRS Trainers, Sales Professionals,
Travel Nurses, and more.
TripIt essentially turns travel chaos into easy
to follow itineraries from a myriad of sources
including maps, airline plans, hotel details, etc. For the traveler, this is
one of the best apps out there.
In This Issue
Locating Roadwarrior
Candidates_ ____________ 1
Where’s AIRS Training?______ 2
So how does one translate this app into something recruiters can easily
use? It’s simple! Use the AIRS XRay search technique to quickly extract
great candidates who often have contact information right on their
publicly available profile.
Socialbell for Quick Social
Searches _ _____________ 3
Where’s AIRS?_ __________ 4
The Punctuation Enigma at
Google ________________ 5
AIRS Sourcing SuperStars_ ___ 5
Get Great Employee Referrals:
“In the Door” ____________ 8
AIRS PowerBreak Series_ ____ 8
Connect with our AIRS
Training Team_ __________ 9
Connect with AIRS Online___ 10
AIRS Sourcing Report
05.2012
www.airsdirectory.com
[email protected]
1.800.466.4010
1
Locating Roadwarrior Candidates continued
Try an example search to target sales managers who travel.
Where’s AIRS
Training?
Public Classes
San Diego
05/14/2012 - SearchLab 11.0
Phoenix
05/17/2012 - SearchLab 11.0
05/18/2012 - C ertified Social
Sourcing Recruiter 4.0
Milwaukee
05/21/2012 - SearchLab 11.0
05/22/2012 - C ertified Social
Sourcing Recruiter 4.0
Los Angeles
06/11/2012 - SearchLab 11.0
06/12/2012 - C ertified Social
Sourcing Recruiter 4.0
San Francisco
06/14/2012 - SearchLab 11.0
06/15/2012 - C ertified Social
Sourcing Recruiter 4.0
Philadelphia
06/18/2012 - SearchLab 11.0
06/19/2012 - C ertified Social
Sourcing Recruiter 4.0
Cleveland
06/21/2012 - SearchLab 11.0
06/22/2012 - C ertified Social
Sourcing Recruiter 4.0
Dallas
06/25/2012 - SearchLab 11.0
06/26/2012 - C ertified Social
Sourcing Recruiter 4.0
London
06/26/2012 - SearchLab 11.0 Global
06/27/2012 - C ertified Social
Sourcing Recruiter 4.0
Global
AIRS Sourcing Report
05.2012
SEARCH STRING: site:tripit.com inurl:people sales manager
This search string is run at Google, but don’t forget to try it in Teoma or
Exalead as well!
Clicking into a result like John M. McCauley reveals a network of
connections, beautiful profiles and additional social networking sites
like Facebook, Twitter and LinkedIn. Armed with the knowledge that
John is a traveler, contacting him about a job that requires heavy travel
becomes that much easier!
www.airsdirectory.com
[email protected]
1.800.466.4010
2
Socialbell for Quick Social Searches
Socialbell is a browser add-on for Facebook users and is compatible with Google Chrome, Mozilla Firefox or
Internet Explorer.
Socialbell installs with an easy
download from their main
website as shown.
Once installed, you can instantly
search a wide variety of other
sites such as Google, YouTube and
Flickr at the same time you are
searching Facebook.
http://www.sociabell.com/
If after running a search at
Facebook you want to run the
same search in another site
supported by Socialbell, click on
the desired icon.
The search will automatically launch
a new window with the search
results for that particular site.
Searching YouTube could lead
to pools of information or even
candidates that are in a specific
industry, as many companies
use YouTube for Career Branding
efforts.
http://www.youtube.com/results?search_query=civil%20engineer
AIRS Sourcing Report
05.2012
www.airsdirectory.com
[email protected]
1.800.466.4010
3
Socialbell continued
Where’s AIRS?
May 15, 2012: AIRS will be
speakers for the California Staffing
Professionals (CSP) Northern
California Chapter in San Francisco.
May 22, 2012: AIRS will be speakers
for the Center for Competitive
Management.
June 12, 2012: AIRS will be
presenting at the AESC Asia Pacific
Researchers Summit in Singapore.
June 19, 2012: AIRS will be
presenting at the Recruiting Trends
Sourcing Summit in Atlanta, GA.
July 19, 2012: AIRS will be
speaking at the Tennessee Recruiters
Association in Nashville, TN.
June 25, 2012: AIRS will be
presenting at the AESC European
Researchers Summit in London.
August 22, 2012: AIRS will be
speaking at the Colorado Technical
Recruiters Network (CTRN) in
Denver, CO.
September 14, 2012: AIRS will
be at the Mobile Recruiting Camp
Conference (MRecruiting Camp) in
Atlanta, GA.
September 20, 2012: AIRS will be
at the NAPS 2012 Annual Conference
in San Antonio, TX.
October 4, 2012: AIRS will be
presenting at the Online Recruitment
Conference & Exhibition in London.
October 14-17, 2012: AIRS will be
at the Recruiting Conference in Las
Vegas, NV.
October 17, 2012: AIRS will be
presenting at the Onrec Global
Recruiting Summit in Las Vegas, NV.
October 19, 2012: AIRS will be
presenting at America’s Researcher’s
Summit 2012 in Houston, TX.
March 21, 2013: AIRS will be
speakers for the Onrec Trade
Conference 2013 in London.
AIRS Sourcing Report
05.2012
https://www.google.com/search?q=civil%20engineer&cad=h
A simple Google search from this app leads to a list of Civil Engineering
firms along with their phone numbers and addresses on Google Maps.
http://www.flickr.com/search/?f=hp&q=civil%20engineer
The same search at Flickr leads to more than 43,000 results of images
uploaded that have to do with civil engineering.
www.airsdirectory.com
[email protected]
1.800.466.4010
4
The Punctuation Enigma at Google
D
oes Google ignore punctuation? It’s been an on-going debate in the sourcing community for some
time, but Google finally answered the conundrum in its Search Quality Highlights: 50 Changes for
March blog post.
“Improvements to handling of symbols for indexing. [launch codename “Deep Maroon”] We generally ignore
punctuation symbols in queries. Based on analysis of our query stream, we’ve now started to index the following
heavily used symbols: “%”, “$”, “\”, “.”, “@”, “#”, and “+”. We’ll continue to index more symbols as usage warrants.”
Undeniably it appears Google has already begun to index the above mentioned symbols, and this can be used
as a sourcing advantage. Email addresses and tweets are now at your fingertips. To further show how Google
has been indexing these symbols, check out the following queries at Bing and Google:
AIRS Sourcing
SuperStars
Don’t forget to Play AIRS Sourcing
SuperStars challenge every Friday at
12pm ET. Questions will be posted to
http://bit.ly/AIRSBlog
All winners will be posted at:
http://bit.ly/AIRSWinners
Bing shows no results for @, which means this is not a character being
indexed currently.
The first person with the correct
answer each week will win a seat
to one High Impact Learning Series
(HILS) class of their choice. These
course dates, times and descriptions
are available on the AIRS website:
http://bit.ly/AIRSHILS
AIRS HILS classes cover topics
ranging from mobile recruitment
and building custom search engines
to filetype searching and college
recruiting strategies. AIRS will
make the final determination on
the weekly challenge winner. All
AIRS Sourcing SuperStar challenge
winners will be highlighted on the
AIRS Training Blog.
AIRS Sourcing Report
05.2012
A deeper dive into the search at Google reveals results without the
need to surround our query with quotes, which once helped retrieve
punctuation. In this case it is clear that Google’s index, unlike Bing’s,
recognizes @ symbol.
www.airsdirectory.com
[email protected]
1.800.466.4010
5
The Punctuation Enigma continued
Due to Twitter’s @ and # signs
being an imperative form of
communication for their site, the
fact that Google has indexed the
symbols gives you an opportunity
to search much more than simple
phrases. The @ symbol, as shown,
will retrieve Twitter handle results
which will prove to be useful in
targeting specific information.
Notice if quotes are added around
the Twitter handle, for example,
that the results at Google do not
change.
Searching for email addresses,
however, still require quotes, as
adding quotes will help broaden
your search. This could be due
to the mysterious asterisk that
acts as a wildcard to retrieve the
unknown terms. Despite the
“432,000,000” results that Google
claims to have in its index, Google
will never show more than 1,000.
A further scroll through the results
exposes that Google has only
retrieved 105 results with this
particular query.
AIRS Sourcing Report
05.2012
www.airsdirectory.com
[email protected]
1.800.466.4010
6
The Punctuation Enigma continued
With the addition of quotes
around the quest for university
email domains, Google has
retrieved over 51,000 results;
however notice again that the
engine chose to only display 556.
There has also been some
debate over Google indexing
the backslash \. It does, but not
the forward slash, as discussed in
Google’s March blog post.
With the recent change to
Google’s algorithm, it will still take
several months for search results
targeting symbols to improve,
though it is indeed something
to look forward to. For example,
notice that in this search the
search term \resume can be used
to target results for resumes. The
result pool is still small; however,
since this symbol is new to the
index crawler stay tuned for more
results using Google!
AIRS Sourcing Report
05.2012
www.airsdirectory.com
[email protected]
1.800.466.4010
7
Get Great Employee Referrals: “In the Door”
A
AIRS PowerBreak
Series
s the 2nd most trafficked website in the world, Facebook is a
place where people are spending a great deal of time. Talent
Acquisition professionals are in the business of people and,
therefore, cannot afford to miss out on tools powered by the top Social
Networking site established to assist members with employment
connections.
The AIRS monthly PowerBreak Series
features a free, 30 minute topic
specific session.
May 2012: BranchOut & BeKnown
on Facebook
May’s class will take a deeper dive
into two incredible Professional
Networking tools that will swiftly
boost your passive talent sourcing
efforts!
May’s class is on Tuesday May 15,
2012 at 2pm ET.
Sign up now! https://bitly.com/
May2012PowerBreak
June 2012: Solving the Candidate
Keyword Quandary
www.inthedoor.com
IntheDoor.com was set up to facilitate connections between job
seekers and their Facebook friends; it provides job search tools to locate
employers of network connections that are hiring. Users are able to
search jobs by keyword and explore opportunities by city with results
currently returned by aggregator giant Indeed.com, and plans to add
results from more job websites this year. As an alternative, search
capabilities also allow queries of friends by employer and/or job title.
June’s class will focus on developing
lists of keywords and understanding
which keywords will work best with
your search strings.
June’s class is on Thursday June 21,
2012 at 2pm ET.
Sign up now!
http://bit.ly/
June2012PowerBreak
AIRS Sourcing Report
05.2012
www.airsdirectory.com
[email protected]
1.800.466.4010
8
In the Door continued
Connect with our
AIRS Training Team
Lisa Brusack
Senior Trainer & Learning Specialist
Follow Lisa on Twitter
Friend Lisa on Facebook
Connect with Lisa on LinkedIn
Send Lisa an email
Kristin Lyon
Senior Trainer & Technology
Specialist
Follow Kristin on Twitter
Friend Kristin on Facebook
Connect with Kristin on LinkedIn
Send Kristin an email
Tracey J. McGinnis
Training Manager
Follow Tracey on Twitter
Friend Tracey on Facebook
Connect with Tracey on LinkedIn
Send Tracey an email
Ryan Phillips
Technical Writer
Follow Ryan on Twitter
Friend Ryan on Facebook
Connect with Ryan on LinkedIn
Send Ryan an email
Tiffanie Ross
Vice President, AIRS Training
Follow Tiffanie on Twitter
Friend Tiffanie on Facebook
Connect with Tiffanie on LinkedIn
Send Tiffanie an email
Laura Stoker
Executive Director of Global Training
Follow Laura on Twitter
Friend Laura on Facebook
Connect with Laura on LinkedIn
Send Laura an email
Shannon Van Curen
AIRS Trainer & Recruitment Specialist
Follow Shannon on Twitter
Friend Shannon on Facebook
Connect with Shannon on LinkedIn
Send Shannon and email
Stephanie Weiss
AIRS Trainer & Recruitment Specialist
Follow Stephanie on Twitter
Friend Stephanie on Facebook
Connect with Stephanie on LinkedIn
Send Stephanie an email
AIRS Sourcing Report
05.2012
See which companies inside of your personal Facebook network are
hiring. Notice how many friends work for that employer as well as how
many job openings they currently have open.
Notice that the job results from intheDoor are powered by Indeed;
however once you click on a particular company inside of your
Facebook network, you are able to target jobs for that particular
employer.
How can this be a helpful resource for Recruiters seeking potential
candidates?
One option, that involves no fee, is to encourage current employees to
tap into their networks by signing up and using intheDoor in reverse.
www.airsdirectory.com
[email protected]
1.800.466.4010
9
In the Door continued
New Class Alert!
AIRS is pleased to announce the
release of our newest class “Social
Recruiting on Pinterest”. This
brand-new HILS class will debut on
Wednesday June 6th at 11AM ET. For
more information or to register:
http://bit.ly/AIRSPinterest
Similar to searching for candidates in an internal database, employees
can search the intheDoor tool by clicking on the “My Friends” tab and
searching by job titles. It’s important to remind them to be simple yet
creative based on variations of title at various companies.
Connect with
AIRS Online...
A great way to keep up with AIRS
and all the latest trends and tips
in Internet Sourcing is to connect
with us online:
A IRS Alumni
A IRS Alumni UK
A IRS Diversity
Recruiting Forum
Companies can also obtain access to the site’s job seeking users for a
monthly fee after initial sign-up
AIRS Certified Social
Sourcing Recruiter
Current employees are great resources for potential quality hires. Their
networks are right outside our door just waiting to be found and invited
to come “in the Door.” Check it out!
AIRS Facebook Fan Page
AIRS Training on Twitter
AIRS Training on YouTube
AIRS Training Blog at
WordPress
AIRS Job Board Directory
AIRS Sourcing Report
05.2012
www.airsdirectory.com
[email protected]
1.800.466.4010
10