press kit - KAGUM Hotel

PRESS KIT
CONTENTS
KAGUM IN BRIEF
Kagum Hotels Is A Company That Provides Professional Hotel Management
Service Wrapped Inside Warm Indonesian Hospitality
A Network Of Hotels Across Indonesia
Hotels That Are For Everyone
KAGUM HOTELS FACT LIST
Birth and Origin
Hotels across Indonesia
Human Resources
Hotels Line-Up
EXECUTIVE TEAM
INFORMATION TECHNOLOGY
Kagum E-booking
Smartadmin System
Integrated Online Presence
KAGUM SOCIAL RESPONSIBILITY
Kagum Education
Kagum Health
KAGUM Hotels Press Kit
November 2013
KAGUM IN BRIEF
Kagum Hotels Is A Company That Provides Professional
Hotel Management Service Wrapped Inside Warm Indonesian Hospitality
Beginning from a humble start of just one 3 stars Hotel in just one city, KAGUM Hotels has evolved, transformed, and
enjoyed rapid growth with currently numerous star-rated Hotels in various major cities across Indonesia operating under
our name. Focusing in providing Hotel management services that expertly combine insightful understanding of
Indonesia's culture and style with strict professional standards that adhere to nothing less than exceptional quality,
KAGUM Hotels is continuously making positive strides towards our effort in becoming the leading Hospitality
management company in Indonesia.
A Network Of Hotels Across Indonesia
Hotels That Are For Everyone
From just one city, Bandung, KAGUM Hotels has
From budget to luxurious, from leisure to business, from
expanded and will continue to expand into other major
modern to unique, we are always striving to create Hotels
locations in Indonesia. Bali, Jakarta, Surabaya,
that can answer all of your needs and requirements. The
Yogyakarta, Bogor, Pekanbaru, Semarang, and Klaten are
brands under our company is carefully crafted and
some of the locations we have currently expanded into in
measured so that they can cover the widest range of
our effort to provide the KAGUM Hotels experience to as
preferences possible; this is a crucial element in our effort
many guests as possible. We always continue to look and
to become a Hotel company that everyone and anyone
strive towards any opportunity for expansion to more
can distinctively relate to quality stay experience.
major locations across Indonesia.
KAGUM Hotels Press Kit
November 2013
KAGUM HOTELS FACT LIST
Birth and Origin
KAGUM Hotels evolved into a full professional Hotel management services in 2011, although the embryo of our company
can be traced back into 2005 with the opening of Grand Serela Hotel Bandung, a 3 stars Hotel that still continue to today as
one of our most successful establishments.
LAMPUNG
Zodiak - TBA
CILEGON
Zodiak - TBA
JAKARTA
Oak Tree Urban - 65 Rooms
Serela Karini - 153 Rooms
Zodiak MT Haryono - 44 Rooms
Amaroossa Antasari - 91 Rooms
MEDAN
Golden Flower - TBA
SAMARINDA
Grand Tjokro - TBA
PEKAN BARU
Grand Tjokro - 91 Rooms
BOGOR
Amaroossa Royal - 112 Rooms
Savero Golden Flower - TBA
DEPOK
Serela Depok
BEKASI
Serela Depok
BANDUNG
Golden Flower - 193 Rooms
Gino Feruci Braga - 131 Rooms
Gino Feruci Kebonjati - 109 Rooms
Banana Inn - 92 Rooms
Grand Serela - 99 Rooms
Serela Riau - 77 Rooms
Serela Merdeka - 80 Rooms
Amaroossa - 82 Rooms
Verona Palace - 45 Rooms
Malaka - 48 Rooms
Zodiak Paskal - 49 Rooms
Zodiak Sutami - 49 Rooms
Zodiak Asia Afrika - 59 Rooms
Serela Cihampelas - TBA
Serela Waringin - TBA
Zodiak Kebon Kawung - TBA
BALIKPAPAN
Grand Tjokro - TBA
MAKASAR
Serela - TBA
SEMARANG
Oak Tree Emerald - 170 Rooms
SURABAYA
Best Zodiak Kedung Sari - 100 Rooms
CIREBON
Golden Flower - TBA
YOGYAKARTA
Grand Tjokro - 107 Rooms
Zodiak@Cokro - 54 Rooms
Serela - TBA
KLATEN
Grand Tjokro - 54 Rooms
PUWOKERTO
Zodiak - TBA
BALI
Serela Kuta - 64 Rooms
Sun Royal Kuta - 75 Rooms
Amaroossa Suite - 60 Rooms
Gino Feruci Lovina - 12 Villas
Zodiak Seminyak - TBA
Gino Feruci Villa Ubud - 18 Villas
Gino Feruci Ubud - TBA
Serela Legian - TBA
Golden Flower Denpasar - TBA
Hotels across Indonesia
Currently KAGUM Hotels manages and will soon manage a grand total of 29 Hotels across Indonesia with total rooms up to
2436 rooms. These are dynamic numbers that we are confident will continue to grow as we keep on expanding in the
future.
KAGUM Hotels Press Kit
November 2013
KAGUM HOTELS FACT LIST
Hotels Line-Up
The entire line-up of quality establishments under KAGUM Hotels can be classified into three categories:
KAGUM Brands
Original brands coming from KAGUM Hotels that can be further classified into three sub-categories:
a.
Budget Hotels : Hotels designed to deliver great value experience where affordable/friendly price factor for
guests is the prime consideration. Zodiak Hotels can be classified into this category.
b.
Mid-Scale/Economy: Hotels designed to deliver great Hotel staying experience where quality and rates are
afforded in a balanced manner. Grand Serela and Serela can be classified into this category.
c.
Mid-Scale/Upscale: Hotels designed for guests wishing to enjoy luxurious accommodation that is
seamlessly combined with great facilities and services. Golden Flower and Gino Feruci can be classified into
this category.
PRIVATE Collection
Brands that we provide professional hotel management services to that are owned by external private
parties/entities. Amaroossa, Grand Tjokro, and Oak Tree can be classified into this category.
UNIQUE Collection
Brands that we manage with distinctive characteristics/concepts that make them stand unique to any other brands
in our Hotels line-up. Banana Inn, Sun Royal, Verona Palace, and Malaka Hotel can be classified into this category
KAGUM Hotels Press Kit
November 2013
KAGUM HOTELS FACT LIST
Human Resources
Currently KAGUM Hotels’ workforce consists of more than 1.700 employees spread across our entire line-up of Hotels in
Indonesia. We are very proud to state that an exceptionally vast majority of our workforce is comprised of excellent local
Indonesian professionals.
KAGUM Hotels Press Kit
November 2013
EXECUTIVE TEAM
Mr. Martono Tikjanto
Mr. Asep Supardi
Mrs. Ratnawati
Managing Director
Director of Operations
Director of Finance
Mrs. Cita Heptiningtias
Mr. Hendra Koesnandar
Mr. Evaldo Desfarillo
Mrs. Mina S Hayadi
General Manager
Sales & Marketing
Corporate IT
Director
Corporate Communication
Director
Corporate Human
Resources Manager
KAGUM Hotels Press Kit
November 2013
INFORMATION TECHNOLOGY
KAGUM Hotels is very proud to state that we are implementing a full integration of Information Technology to empower
our business into greater heights. Some of the examples of such implementation are:
KAGUM E-Booking
A proprietary online reservation system created,
managed, owned, and operated by KAGUM Hotels
that allow our customers/guests to make
bookings/reservations in all of our connected Hotels
across Indonesia from anywhere, anytime, as long as
they have Internet connection.
KAGUM E-Booking is a powerful system that can be
used to great effect by guests and can be adjusted to
specific promotions or any other arrangements.
Every Hotel under our company will automatically
receive the privilege of enjoying a direct integration
of KAGUM E-Booking.
Integrated Online Presence
Websites, social media, Search Engine Optimization, web
analysis, Hotel listing on travel websites: everything that
is required for a strong online presence is something that
we also put focus on. Every Hotel that joins our company
can expect to enjoy the same attitude for their seamless
integration into a measurable online presence.
SMARTADMIN System
SmartAdmin is a proprietary system created by our IT
Team capable of digitalizing and greatly streamlining the
sales and marketing process of our company. Using this
system, sales persons can be connected to all times to
other important elements that can ensure their
marketing efforts are highly effective such as crucial data,
live update, data upload/management, and many more.
KAGUM Hotels Press Kit
November 2013
KAGUM
SOCIAL RESPONSIBILITY
Every company pledging itself to become a responsible entity in society must involve itself in responsible Corporate Social
Responsibility programs, and KAGUM Hotels is no exception. KAGUM Social Responsibility Program covers a wide scope
of actions and activities designed to improve various aspects of the community our company are involved in.
KAGUM Education
KAGUM Education covers the aspect of KAGUM Social Responsibility that focuses on the nurturing and development
of human resources on the community around our Hotels in particular, and the general public in general. Examples of
programs/projects or activities included in KAGUM Education:
KAGUM SCHOOL
Launched to the public on October 4th, 2010, the focus of
KAGUM School is to teach Hospitality-related courses that are
divided into six different categories: accounting, engineering,
food & beverage product, food & beverage service, front
office, and housekeeping. Each course is taught by real world
Hospitality professionals from KAGUM Hotels ourselves.
One of the biggest boons in joining KAGUM School is the fact
that the students are entitled to exclusive opportunities to
become a part of the workforce for KAGUM Hotels as soon as
they are graduated, and this gives aspiring individual a
fantastic head-start their chance to become a real capable
professional in the Hotel/Hospitality industry.
KAGUM CERDAS BANGSA FOUNDATION
Through KAGUM Cerdas Bangsa Foundation, KAGUM Hotels
has rebuilt and renovated schools in various locations,
improving their conditions so that the students can enjoy
learning again in a respectable condition. Karya Nusantara
Junior Highschool in Kiaracondong Bandung, Sindang Panon
Elementary School in Banjaran, and Ciwaruga Elementary
School in Ciwaruga are the schools that so far have enjoyed
the benefits of charities from the foundation.
KAGUM Health
KAGUM Health is a part of KAGUM Social Responsibility
programs that focus on creating charity events dedicated to
provide aid to the community and the public in health-related
issues. Examples include the regular cooperation and
coordination our company employs with Indonesian RedCross or PMI (Palang Merah Indonesia) in creating regular
blood donation events in our Hotel properties.
We are also looking for other opportunities to expand our
KAGUM Health portfolio as our continuous strive towards the
improvement of KAGUM Social Responsibility programs.
KAGUM Hotels Press Kit
November 2013
Corporate Office
Komp. Budi Asih, Jl. Budi Asih Raya No.9
Setiabudhi - Bandung, INDONESIA
p: +62 22 426 3333 f: +62 22 421 0030
www.kagum-hotel.com
KAGUMHotels
@KAGUMHotels