FPT Online

FPT Online Service Joint Stock Company
Leading Digital Company in Vietnam
Phan Thanh Giản(Mr.)
[email protected]
3/2011
Agenda
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FPT
FPT
Ads
Ads
Group Update
Online Update
on Vnexpress WAP
on ViTalk Apps
FPT GROUP
VIETNAM’S #1 IT CORPORATION
FPT Group
• Founded: 13/09/1988.
• IPO: 13/12/2006
• Revenue: USD 1 billion (FY 2009)
• Human Resources: 10.163 (31/12/2009)
“E-citizen” Strategy
IT & Telecom
• FPT Telecom
• FPT Online
• FPT Information System
• FPT Software
• FPT Trading Group
• FPT University
• FPT IT Services
Investment
• Tien Phong Bank
• FPT Hoa Lac High Tech Park
• FPT Land
• FPT Securities
• FPT Capital
• FPT Media
• FPT Promotion
Synergy
GO MASS
Summary of business results
Unit
2007
2008
2009
Total Revenue
Billion VND
13,893.9
16,806.2
18,741.7
Pre-tax profit
Billion VND
1,2029.0
1,240.1
1,697.5
After-tax profit
Billion VND
880.3
1,051.0
1,405.9
Profit after tax for equity holders
of the holding company
Billion VND
737.5
836.3
1,063.3
EBITDA
Billion VND
1,242.9
1,560.2
2,111.4
Total asset
Billion VND
5,356.1
6,124.8
10,395.7
Total equity
Billion VND
1,939.5
2,373.5
2,999.5
Charter Capital
Billion VND
923.5
1,411.6
1,438.3
EPS
VND/share
5,317
5,959
7,498
ROE
%
39.2
37.0
37.6
ROA
%
18.1
13.2
14.1
FPT ONLINE
FROM LEADING GAME PUBLISHER TO #1 DIGITAL
CONTENT PROVIDER
FPT Online – Online Game
• Founded: 21/06/2007
• #3 OG publisher in Vietnam
– 13% market share
– #2 MMORPG publisher
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Revenue: USD 10 million (FY 2009)
Human Resources: 585
Game Users: 6.3 million
Internet Café partners: 14.000
Operating Titles
Titles
Type
Producer
Tian Long Ba Bu
MMORPG – 3D
SOHU
Journey to the
West
MMORPG – 2.5D
LineKong
MU Online
MMORPG – 3D
Webzen
Granado Espada
MMORPG – 3D
IMC Games
Yu Yan Online
MMORPG – 2.5D
Shanghai Storm
2.753.156
FPT products accessed from largest IP range = User per day
Source: http://alexareport.com
(20.06.2010)
VnExpress - #1 Website
Mobile Version
Social Network: BanBe.net
Vitalk - #1 Mobile App
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Registered Users: 4 million users
Active Users: 500.000 users
CCU: 30.000 users
Vitalk:
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Chat
Mobile Social Network Service
Games
News
Items sales
MOBILE MARKET
86 Mil
Population
19%
Mobile Subscribers - 2008
46 Mil
Estimation - 2010
Growth rate 270%
2008 – 2010
2009
3G Launching
2010
iphone 3G by Telcos.
Source AC Nelson 1/2010
Versions on IPhone
Version on Smart Phone
Ads on Vnexpress
SMALL LOGO
• 220x40 pixels
• Thiết kế jpg, gif động
• Kích thước max 10 KB
Ads Positions
Site
Vị trí
Xuất hiện
Pageviews
Dec 2009
Pageviews
Oct 2010
CPM VNĐ
http://www.vnexpress.net
Small logo
All pages
11,322,708
26,766,041
10,000
http://www.ngoisao.net
Small logo
All pages
1,842,620
7,092,451
10,000
http://www.sohoa.net
Small logo
All Pages
320,872
844,682
10,000
Source : Google Analytics
ViTalk Ads
1. VIRAL SMS
2. VIRAL YAHOO MESSAGE
3. LINK STATUS YAHOO MESSENGER
4. INLINE
5. FLASH SCREEN
6. POP UP
7. BACKGROUND
8. ADTABS / ADTEXTS
9. Micro SURVEY
Yahoo! Status and message
YAHOO STATUS LINK
Click here to
The web
Login
Yahoo!
ViTalk
Người dùng
Yahoo! Trên PC
VIRAL YAHOO MESSAGE
Send to all
List
MOBILE
MÁY TÍNH
VIRAL SMS
Send SMS
MOBILE
MOBILE
MOBILE SURVEY
SURVEYS
RESULT
MOBILE
Plash Screen
Pop up
Background
MOBILE
Click go to
Ads Tab
Or Wapsite
Inline
Ads Tab
Promotion
Event…
Ads Tabs
Click go to
Ads Tab
Or Wapsite
Ads Text 1
Case study 1
Spend for online ad
 Low performance
One of Clients had a promotion. They spent on
online banner ad from 23 Feb. After 1 week,
performance was low.
From 2 Mar, we started Viral & Vitalk mobile,
performance improved significantly.
Try viral - Vitalk
 High performance
Case study 2
In 2 months, generate 224,980 visits
Case study 3
Spend for online ad
 Low performance
Try viral & mobile ad
 better performance
Another client tried online ad online for first campaign, then just tried Viral & Vitalk
Performance was better
 Later, they decide to invest in Viral ad & mobile ad (Vitalk), very little for online ad
Case study 4
Vaseline
Speed up viral
Online ad
Start viral
Reduced viral
Source: Google Analytics
Total visits: 95,090 visitors in 2 months
Time on site: 02:37 minutes, it’s rather good.
Bounce Rate: 2,42%: it’s means that there’s 100- 2,45 = 97,55% visitors are really
interested in information on website. It’s good.
THANK YOU
FPT Online JSC
Tel: (+84) 7.3009999 (ext: 8570)
HCMc: 6th Fl., 408 Dien Bien Phu St., 11th ward, 10th Dist, HCMc, Viet Nam
HN: 4th Fl.,Ha Thanh Plaza, 102 Thai Thinh St., Dong Da Dist, Ha Noi, Viet Nam
http://www.fpt.vn- http://vnexpress.net- http://ngoisao.net - http://sohoa.net
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Name: Phan Thanh Giản
Title: Mobile and Social Game Division
Company: FPT Online
Email: [email protected]
Mobile: 0909118973
Director