New Petersime Customer Centre officially inaugurated

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EDITORIAL
New Petersime Customer Centre officially inaugurated / 1
Focus on North Africa / 4
Assessing chick uniformity / 6
Newcomers / 8
Dear Partner,
After two years’ worth of planning and construction works, we are proud to announce that the
factory expansion at our headquarters is now
completely finished. On September 30th, we
put the icing on the cake by officially opening
our brand new Customer Centre in the presence
of the Mayor of the local commune, the upper
management of our shareholders and our major
Belgian customers, suppliers, and scientific
partners.
New Petersime Customer Centre
officially inaugurated
The Customer Centre features state-of-the-art
customer training and meeting facilities as well
as a showroom displaying our core products in
a hatchery-like set-up.
With the site expansion, we have literally built
on our strategy to supply the global hatchery
market from our headquarters and factory in
Zulte, Belgium. By doubling our supply capacity,
we are now capable of meeting the growing
demand for our products from one location,
where over 270 people in different departments
and disciplines are committed 24/7 to serving
and servicing our customers to the expected
standards.
Petersime has been active for a very long time
in North Africa. Our market leadership has
been established by distributor Société Cidape,
a company that is highly experienced in this
region. In this issue of Petersime News, we highlight poultry production in Algeria, Morocco,
and Tunisia.
Meanwhile, Petersime’s incubationists have
compared post-hatch performance and uniformity of chicks incubated with BioStreamer™
incubators to those hatched in other incubators,
keeping into account other influencing factors.
The results are presented in this newsletter.
Do enjoy reading this issue of Petersime News!
Paul Degraeve
Managing Director
Petersime has officially inaugurated its brand new Customer
Centre as well as its extended and modernized production
facilities. During the inauguration ceremony, conducted by
Mr Michel De Clercq (left), the ribbon was cut by Mr Peter Frank,
CEO of the Thyssen-Bornemisza Group (TBG) (centre) and by
Mr Henk Heyerick, Mayor of Zulte (right). more >
“
By investing in our production
facilities, we can guarantee
Petersime’s continuous growth
and market leadership.
Moreover, with the Customer
Centre, we have everything
we need to train our existing
customers and to inform
potential customers of our
products and services in the
best possible way,
”
says Michel De Clercq, Managing Director
The inauguration event was attended
by representatives of the government
of Zulte, the upper management of
our shareholders (FPS and TBG), and
Petersime’s major Belgian customers,
suppliers, and scientific partners.
After the official cutting of the ribbon,
the guests enjoyed a guided tour
through the Customer Centre and the
production facilities and a reception.
Petersime’s expansion project, aimed
to double the production capacity,
was launched in 2009. The new
production and logistical facilities
entered into service in May 2010.
The showroom in the Customer Centre,
displaying BioStreamer™ setters (left)
and hatchers (right)
2
Construction of the new Customer
Centre started shortly after that. The
state-of-the-art 840 m² two-storey
building features a splendid showroom, a training centre, a meeting
room, and a coffee room. On the
first floor, the offices of the Service,
Quotations and Project departments
are located.
During his speech, Mr Michel De
Clercq, Managing Director of
Petersime nv, thanked all employees,
suppliers and stakeholders for their
commitment.
The new Customer Centre holds excellent
training and meeting facilities.
From the raised coffee room, adjacent to
the showroom, visitors get a nice view of the
complete setup, including a demo model of a
HVAC unit and the top of the incubators.
The official inauguration
event was followed by an
open house day, during
which employees had the
opportunity to show the
company to friends and
family while enjoying drinks
and music.
3
10
Petersime NEWS
Focus on North Africa
North Africa represents an important market for Petersime. We have been able to become
the market leader in the French speaking part of this sales area thanks to our distributor
Société Cidape.
Algeria, Morocco and Tunisia are
key countries for the hatchery
market. Population and meat
consumption in these countries
are on the rise. Moreover, poultry
meat enjoys a privileged position,
since pork meat is absent, cattle
are hard to breed, and mutton is
far more expensive than poultry
meat or eggs. These countries
have a strong turkey industry as
well, with consumption increasing
significantly during Ramadan.
Tunisia
Morocco
Algeria
Algeria
Nearly every Algerian industrial
hatchery, private or public, runs on
Petersime equipment. Examples are
Seravic, Messani, Avibel, and Zizi.
The two major Algerian broiler
producers, Hubbard and Arbor Acres,
have built grandparent breeding
centres. Hubbard’s 2,000 m² hatchery
is equipped with Petersime incubators and produces about 1.5 million
breeders a year.
4
Algeria’s turkey market is estimated at
10 million poults a year, with the share
of importations on the decrease.
Petersime has equipped three major
Algerian turkey hatcheries: Grands
Couvoirs de Tizi Ouzou, Coq Hodhna
and A.V. Khider.
In addition, there is an increasing
demand for dedicated HVAC equipment. Petersime, with its extensive
expertise in this field, is ready to
respond to this trend. The first Petersime turnkey hatchery project was
ordered by the Marhaz hatchery.
Morocco
Morocco’s poultry industry is more
concentrated: there are fewer companies but they are more integrated.
A strict hygiene charter has been
implemented.
Likewise, the Ouakkaha group produces about 1 million day-old
Tunisia
A major Tunisian poultry player
is the Poulina Group, founded by
Mr and Mrs Ben Ayed in 1966. The
group owns hatcheries, equipped
with Petersime incubators, as well
as feed producing factories, slaughterhouses and poultry equipment
production units.
Poulina also started the country’s
turkey production. Since 2008,
Tunisia is self-sufficient in the production of poults.
Until recently, Tunisia had a quota
system, which has been abandoned after the fall of the old regime.
This allows for the poultry industry
to further develop.
At the moment, Petersime is supplying Petersime Conventional 576
incubators with Vision controllers
to the public company Sotavi.
Furthermore, sales agreements
have been reached with private
companies such as Chahia, Taissir,
and Sopa.
5
chicks a week, and exports eggs
and chicks to sub-saharan Africa.
Finally, Moroccan turkey production has increased dramatically.
Agroatlas, Couvdinde, and Maroc
Dinde, Morocco’s specialised turkey
hatcheries, are all equipped with
Petersime Conventional 384 incubators with Vision controllers.
> Employee at Ouakkaha hatchery, proudly
presenting some top-quality day-old chicks
(Photograph: G. Le Boucher)
Setter room of the Ouakkaha hatchery,
producing 1 million day-old chicks a week
>
The country’s major poultry groups
own hatcheries as well as large
feed producing factories. The family-run company Mohemmane, for
instance, owns two feed producing
factories that produce 1.2 million
tonnes yearly, and two hatcheries.
These are equipped with Petersime
Conventional 576 incubators with
Vision controllers and produce 1.5
million day-old chicks a week.
(Photograph: G. Le Boucher)
Société Cidape SA
Petersime has been active for many decades in the French
speaking North African countries via its French distributor
Société Cidape, owned by Mr Christophe Vinchon.
Cidape benefits from its thorough knowledge of the local markets and
the expertise of its technicians. Moreover, Cidape owns an extended
warehouse, thereby ensuring swift response to customer service requests.
Cidape started in Algeria in 1966.
Recently Mr Christophe Boucault,
who has lived in Algeria for several years, joined the company.
In Morocco, Petersime has been
represented by Cidape’s agent,
Mr Jean Marino, for over 30 years.
Mr Marino has his own spare
parts warehouse. His technician,
Mr. Mourir Souita, is also actively
involved with Petersime installations in Tunisia.
Mr Christophe Vinchon,
owner of Société Cidape
10
Petersime NEWS
Assessing chick uniformity
by Roger Banwell, Senior Incubationist
1
Critical factors
prior to incubation
Development of the avian embryo
begins immediately after fertilization
in the infundibulum and oviduct and
subsequently in the shell gland, where
the egg white, membranes, and shell
are deposited over 24-26 hours.
Chick uniformity is the most
important criterion for pre­dicting post-hatch performance.
It is defined by many factors
related to genetics, environment,
handling procedures and, last
but not least, the incubation
equipment. This article presents
the results of a study on the
influence of incubators on chick
uniformity.
There is considerable variability in embryonic development at oviposition
(egg laying) due to the genetic strain,
the age of the hen, and the position
of an egg in the sequence. Even the
body temperature of the hen (40 –
41.5 °C) may affect the speed of early
embryonic development.
When it comes to assessing the uniformity of embryonic development
and growth achieved in your incubators, critical factors such as farm egg
collection times and transportation
conditions all play a role.
During storage, cell death occurs. The
total number of living cells (60,000 to
80,000) is reduced, and sometimes even
halved. In such extreme cases, a partial
degree of development can continue at
so-called sub-threshold temperatures.
Both the egg storage conditions and
the uniformity of these conditions
have a significant effect.
Embryonic development and growth
in the incubator depend primarily on
energy transfer in the form of heat. The
rate of heat transfer is governed by ambient conditions (air temperature and
humidity) along with air movement. In
a large-scale commercial incubator, air
movement plays a significant role as the
large egg mass/air space ratio dictates
the need for the surrounding air to be
agitated in order to create relatively uniform conditions throughout the entire
egg mass.
Because of these variables, along with
the tremendous range in egg sizes and
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weights produced from the same flock
sources, simply measuring air temperature or average chick weights cannot
be considered a reliable indicator of
uniformity generated throughout the
incubation equipment.
2
Set-up of the study
In the following study, the eggs were
preselected and the rate of embryonic
development and growth was used
as an accurate indicator of incubator
uniformity.
In order to negate the effect of the
“critical factors prior to incubation” as
much as possible, eggs were taken
from the same flock type, age and farm.
They were all stored no longer than
three days. The average egg weight was
recorded and only eggs within ±1.5% of
the average were selected for the test. A
sample size of 1,125 eggs per comparative incubator (2 x 1,125 = 2,250 in total)
were evenly distributed with reference
to air distribution source in both the
horizontal (front, middle and rear) and
vertical (upper, middle and lower) positions.
This creates a three-dimensional image of the final chick/egg weight ratio
generated throughout the incubation
equipment.
3
Study findings
Two different incubators were used
with alternative airflow mixing systems:
a Petersime BioStreamer™ and another
incubator. The final data were analysed
and presented in a format that shows
the percentage of chicks within a deviation of 3%, 5%, 7%, 10% or over 10% of
the average chick/egg weight ratio.
0%
3%
5%
7%
10%
3,67%
0,67%
10%
9,33%
20%
2,33%
13,00%
30%
The first trial was conducted with a young
(32 week+) flock strain. The BioStreamer™
achieved 85.84% of the day-old chicks
within 5% of the average chick/egg
weight ratio, whereas the comparison
incubator achieved 74.00%: an improvement of 11.84%.
11,17%
26,00%
40%
Trial 1
27,17%
50%
58,67%
60%
48,00%
70%
>10%
Deviation from average chick weight (%)
Comparison incubator BioStreamerTM
70%
64,5%
80%
The second trial was conducted with
a different flock strain at a higher age
(44 week+). This trial recorded the Bio­
Streamer™ achieving 91.00% within 5%
of the average chick/egg weight ratio,
with the comparison incubator achieving
86.00%: an improvement of 5%.
70,7%
Trial 2
60%
50%
3%
5%
7%
10%
1,5%
0,3%
0%
4,0%
10%
1,7%
8,5%
20%
7,0%
21,5%
30%
20,3%
40%
>10%
Deviation from average chick weight (%)
Comparison incubator BioStreamerTM
Post-hatch performance
Benefits through
improved uniformity
The table below shows an overall and consistent benefit in uniformity in
terms of increased bird weight and reduced mortality and feed conversion
ratios (FCR’s).
The gains achieved concern the entire batch, including the chicks that
deviated more than 5% from the average chick/egg weight ratio.
Post-hatch data: summary
7
Trial series
Final bird weight
Mortality
FCR
Trial 1
+7 g
-0.70%
-0.02
Trial 2
+29 g
-1.40%
-0.03
It is difficult to assess the potential
for greater gains through increased
numbers of grade A birds and subsequent increased numbers of premium
priced birds, as this depends entirely
on the specific business models of
the individual hatcheries.
The degree of gain achieved through
improved uniformity is difficult to put
in absolute currency value. However,
it is clear that the question is not “is
there added value” but rather “how
much” .
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Petersime NEWS
Newcomers
Petersime’s team is constantly growing. In the past few months,
we have had the pleasure of welcoming a number of new team
members. Here’s a brief presentation of our new faces.
Lindsy Claeys
Support Shipping and
Prevention
Tania Van Caneghem
Customer Service
Marc Langouche
Customer Service
Tiago Henriques
CAD Drawer
Jo Cinjaere
Maintenance, Process and
Manufacturing Engineer
Francis De Bruyne
Sales Planner / Business
Forecaster
Hugo De Ruyck
Sales and Marketing
Manager
Filip De Smet
Area Sales Manager
Pieter Dumoulin
Production Manager
This newsletter is published as a service to our customers and associates in the hatchery industry. Readers are advised to seek independent expert advice
and confirmation of any opinion/suggestion they wish to apply to their own particular situations. Petersime takes no responsi­bility for the consequences of
any advice given herein. Reader inquiries with regard to the content of this newsletter are welcome and may be sent to Petersime, Zulte (Belgium).
Petersime nv - Centrumstraat 125 - 9870 Zulte (Olsene) - Belgium
T +32 (0)9 388 96 11 - F +32 (0)9 388 84 58 - [email protected] - www.petersime.com