Summer 2010 - Interstate Dealers

POWERFUL NEWS FOR
INTERSTATE BATTERIES’ DEALERS
SUMMER 2010
DESIGNED
TO SELL
P.O.P. THAT DELIVERS OUTRAGEOUS DEPENDABILITY
GET A
HANDLE ON IT
Group 31s get a lift
OH, BUOY!
MARINE/RV
SALES ARE UP!
TECH TALK:
BATTERY DEMANDS OF
TODAY AND TOMORROW
Stories
UNCOVERED
Flash Floods
Hit Tennessee
Commercial battery
Dealers have told
Interstate that they
love the company’s
line of high-cycling
Group 31s for overthe-road trucks. But
in a recent survey,
84% of Dealers
said they wish the
Interstate Group
31s had convenient
handles for carrying
and installation.
Nashville Dealers Receive
Outrageously Dependable Service
Many were hit hard when severe
flooding took the Nashville area by
surprise in early May. A record 13
inches of rain fell in two days in the
area, flooding homes and businesses
and causing billions of dollars worth of
damage. Interstate Batteries of Music
City amped up post-flood clean-up
efforts by scrubbing, scouring and
washing hundreds of batteries that had
been sitting in mud and dirty water.
“So if the Son sets you free, you will be free indeed.”
John 8:36
For information about how you can find Jesus’
unconditional love, please contact Henry Rogers,
Interstate chaplain, at:
Interstate Batteries
12770 Merit Drive / Suite 1000 / Dallas, TX 75251-1292
[email protected]
CURRENT | SUMMER 2010
©2010 Interstate Battery System International, Inc.
No part of the CURRENT may be reproduced or duplicated
in any manner without prior express written consent.
Carlos Sepulveda / President & CEO
Jane Koenecke / VP of Creative Communication & Events
Karl Melton / Creative Services Manager
Carrie Clark / Communication Supervisor
James Pecht / Communication Specialist
Kathleen Fritsche / Communication Coordinator
Lisa Price / Copy Editor
Lyndsey Weaver / Communication Intern
Lindsay Davidson / Art Director
Jon Simkins / Photographer
Interstate’s
commercial truck
Group 31 batteries
will soon have
a handle.
Buoy! Marine/RV
2Oh,
Sales Are Up!
Reel Inspiration
You told us,
and we listened!
According to manager Chris Wood,
salvaging some of this stock helped
minimize revenue losses for Dealers.
“In places where batteries were ruined,
the speedy delivery of replacement
batteries helped to get most Dealers
up and running within a week,” he said.
“We moved quickly to get everyone
back on their feet.”
Despite business losses and personal
hardships, Wood said that he was
impressed with the good attitudes of
his Dealers. “The good news is that the
folks we supply have been surprisingly
upbeat and positive, and are really
working hard to get back up and rolling
in the face of adversity,” he said. “And
in return, we are doing our best to give
them and their customers the most
outrageously dependable service in
the industry.”
Get a
Handle
0n It
WE WANT TO HEAR FROM YOU!
When you see an Interstate® Distributor, Route Sales
Manager or anyone from Interstate Batteries doing
something “outrageously dependable” for you, please let
us know! Go to InterstateDealers.com and fill out the
online submission form. If your story is published
in an upcoming Current, you could win a $100 Visa®
gift card!
Late this summer, Interstate
sealed 31s will come equipped
with a convenient lunchboxstyle handle, which makes
lifting these heavy-duty
powerhouses much easier.
The Interstate Group 31
batteries are already tops
in performance. Now, they're
tops in convenience, too.
Interstate ranked 13th
overall in small, medium and
large companies, and third in
top large companies with
500+ workers.
3 Interstate Lends a Hand
4 Battery Trends
5It's Gonna Be a Doozy
6 Team Interstate
8 Rack & Roll
G’ Day, Interstate
9
10
12
13
Designed To Sell
Tech Talk
Streaming Sales
A Job Well Done
Oh, Buoy!
MARINE/RV
SALES
ARE UP!
Interstate Batteries Chairman
Norm Miller meets some
inspiring people through
his involvement with the
I Am Second campaign, but
James Caldemeyer is quite a
catch. As a top bass fishing
guide at Lake Fork in Texas,
James uses his fishing expertise and first-hand knowledge
of the lake to help clients
catch the big ones. And we
mean big — it’s not uncommon
to hook a bass that weighs
more than 10 pounds!
Jackie McLarry (left) and Norm Miller
win bragging rights after luring in two
beauties of their own during a guided
fishing expedition with James.
2 / SUMMER 2010 / CURRENT / InterstateBatteries.com
Interstate’s marine battery
sales are making a splash
this year with an almost
15% increase over last
year’s sales. That’s great
news for summer outdoor
leisure markets, especially
boat and RV Dealers
who have been among
the hardest hit by the
poor economy. Marine
and RV industries share
similar obstacles when it
comes to sales because
financing “luxury” items
can be much more difficult
unless credit scores are
high. However, even the
smallest gains are good
news in the recreation
vehicle markets.
According to the Recreation Vehicle
Industry Association, RVBusiness.com
and Boating Industry magazine, the
leisure vehicle market is improving, slowly
but surely. Nationwide boat sales rose a
modest 3% the first quarter, especially
used boat sales. RV sales have increased
slightly as well, with used and repossessed
RV bargains being found across the country.
Families are taking vacations but staying
closer to home for “staycations,” and gas
prices are expected to remain lower than
last summer’s prices. So what does all this
mean for you? More used leisure vehicles
means more repairs and maintenance
opportunities. Have your RSM look over
your inventory to ensure you have the right
batteries on the rack, and let your clients
know that you also provide Interstate
marine/RV, lawn & garden, ATV, personal
watercraft, motorcycle, scooter and golf
car batteries, too.
James is equally remarkable
in his willingness to share the
uplifting story of how he overcame personal struggles, learning
to put God and others above
himself. His heartfelt account is
featured at IAmSecond.com, along
with videos of celebrities such
as former Indianapolis Colts head
coach Tony Dungy, musician
Jason Castro, first-round
NFL draft choice Sam Bradford
and former Korn lead singer
Brian Welch.
Log on to see how this Revolution
of Second is sweeping the
globe, and if you’re interested in
catching a trophy bass, visit
officiallakeforktrophybass.com.
Interstate All Battery Center
reaches out to an Iowa homeless
shelter and a New Hampshire
science center
Interstate team members and NBC “Today” weatherman Al Roker
Interstate
Lends a Hand
Interstate All Battery Center
joined NBC “Today” weatherman Al Roker and other
corporations in providing
products for selected charities
on June 23 and June 25 as
part of the show’s ninth
annual “Today’s Lend a
Hand.” During the weeklong tour to five U.S. cities,
Interstate and Roker
surprised The Buchanan
Transitional Living House,
an Iowa Homeless Youth
Center facility in Des Moines,
Iowa, and the Seacoast
Science Center in Rye, New
Hampshire, with muchneeded batteries.
Interstate surprised two community centers with donations.
InterstateBatteries.com / CURRENT / SUMMER 2010 / 3
BATTERY
TRENDS
The first “car” was, in fact, an
electric car built in Holland in 1835
using non-rechargeable primary
cells. A French physicist improved
the lead-acid cell in 1859, and
4 / SUMMER 2010 / CURRENT / InterstateBatteries.com
But are these newer hybrid electric cars
really eco-friendly? A 2007 study by
CNW Marketing Research rated all model
cars sold in the United States in 2005 on
MPG ratings and the total energy used by
each car—from the concept stage to the
junkyard. This included the energy used
in designing, manufacturing, transporting,
assembling, purchasing, driving, maintenance, repairs, and finally transporting to
the scrap heap. All of these inputs were
quantified in dollars as cost per mile over
the car’s lifetime. The upshot? The environmental impact of oversized SUVs, such as
Land Rovers and Hummer H3s, amounted
to $1.94 per mile, while the Toyota Prius
came in at $3.94. Why is the actual total
energy cost of hybrids double that of
conventional vehicles? For one thing, their
battery production is not as streamlined as
the standard internal combustion engines; for
another, their overall lifetime is much lower:
landfills are piling up with hybrid car parts.
So what’s down the road for automobiles?
Electric cars are the preferred new
generation of vehicles, so look for advances
in lithium-ion batteries and longer lasting
lead-acid batteries, improved mileage and
lifespan of hybrids, advanced recycling
methods for car parts and manageable
costs to buy and maintain an electric car.
But for now, and in the foreseeable future,
lead-acid batteries are still the most utilized,
affordable and recyclable in the global
automotive industry.
G
oing “green” is a
hot topic these days,
especially with the
gulf coast oil spill,
fluctuating gasoline prices and
possibility of global warming due
to greenhouse emissions. So,
what are the latest trends and new
technologies for environmentally
friendly cars? Are hybrids and
battery electric vehicles (BEVs)
really “green?” And what will
this mean for the battery industry,
automotive repair shops and
consumers? In order to look ahead
at the future of automobiles, we
have to start at the beginning.
and dependency on foreign oil. Today,
lead-acid batteries are still preferred over
lithium-ion batteries because they are safer,
less expensive and the most recyclable,
making them the economic and ecological
front runner for BEVs and hybrid vehicles.
eventually this cell battery became
the first rechargeable promoted for
commercial use.
In the 1870s and 1880s steampowered cars were thought to be
a practical solution, but they were
heavy, needed frequent water refills
and could take several minutes to
start in cold weather. Because of
significant improvements to leadacid batteries, electric vehicles
took over again in the 1890s, but
they became unsuitable for long
distances because they needed
to be recharged.
The decline of electric cars began
in 1920 with improved road
systems that connected cities
and, therefore, precipitated the
need for longer-range vehicles.
Enter the gasoline-powered car.
The discovery of Texas crude oil
reduced the price of gas, making
it more affordable for the masses.
The invention of the electric starter
and mass production of internal
combustion engines made gas cars
even more affordable. By 1935
the electric car disappeared.
What are your thoughts on the future of
electric cars? Visit InterstateDealers.com,
and give us your opinion!
It’s Gonna Be a
DOOZY!
On Labor Day weekend,
Interstate Batteries will
sponsor a reunion and
race featuring the classic
American speedster,
the Duesenberg.
In 1913, brothers Frederick and
August Duesenberg started a
company to build sports cars.
By the 1920s, the Duesenberg
automobiles were considered
the fastest in the world and
the ultimate American classic
in style and performance.
There’s little wonder, then,
why enthusiasts have gathered
in Auburn, Ind., for the last
55 years to celebrate the car
known as the “Deusy.”
“Interstate Batteries is proud
to showcase these beautiful
Duesenbergs and pay tribute
to one of the great pioneers in
auto design and racing,” said
Interstate Batteries Senior
Vice President and Chief
Marketing Officer Dennis
Brown. “This exhibition
of speed and special vintage
airplane fly-in will be one
of the highlight events of
the reunion, and Interstate
Batteries is excited
to be a part of this
entertaining weekend.”
For more information
on the event, visit
acdmeet.org.
The Auburn Cord Duesenberg
Reunion will be a national
festival attracting collectors
dedicated to the restoration
and preservation of Auburn,
Cord and Duesenberg
automobiles. And for the first
time in the event’s history,
Duesenbergs will line up
to race. The inaugural Ab
Jenkins Memorial Duesenberg
Exhibition of Speed & Stinson
Fly-in is scheduled for
Friday, Sept. 3.
Since the 1960s, there has been a
renewed interest in electric cars in
order to reduce exhaust emissions
InterstateBatteries.com / CURRENT / SUMMER 2010 / 5
ALL ROADS LEAD
TO VICTORY LANE
Byrne just missed
the top 10 with
an 11th-place
series finish. Team
superstar Josh
Grant, who missed
most of the spring
season because
of injury, was in
sixth place in the
summer AMA
Motocross series
as of July 3.
NHRA: Reigning NHRA
Pro Stock Champion Mike
Edwards collected his
eighth win of the 2010
Pro Stock season
on June 20—with
11 more races to
go. “It is a dream
season,” Edwards
said. “Last year,
I thought, was the
ultimate dream.
We won the
championship.
But, this year is
just a dream
come true.”
KYLE BUSCH will drive the
green No. 18 Interstate
Batteries/
I Am Second
Toyota Tundra
in the NASCAR
Camping World
Truck Series race
at Texas Nov. 5.
Richard Shute, photo
Jessica Sanford, photo
MOTOCROSS/SUPERCROSS:
In the spring Supercross
season, Team Interstate’s
Justin Brayton finished
fifth overall, while Michael
Joey Logano se
July 1!
up races as of
t a record in Ke
ntucky.
C
mlin won five
Denny Ha
OUR NASCAR DRIVERS SET THE PACE IN 2010
For the first few weeks of the 2010 NASCAR
Sprint Cup season, Team Interstate/Joe
Gibbs Racing seemed to stay off the
leaderboard. Drivers Kyle Busch and Denny
Hamlin, both preseason favorites to contend
for the championship, suffered bad luck at
inopportune times. Although they frequently
led laps, they were unable to turn in top
finishes. Teammate Joey Logano started his
sophomore season strong, but still wasn’t
considered dominant.
6 / SUMMER 2010 / CURRENT / InterstateBatteries.com
Then came Martinsville in late March, a race marked
by the return of the spoiler to Cup series racing.
And Team Interstate/JGR hasn’t looked back since.
With a 1-2 finish by Hamlin and Logano at Martinsville,
Team Interstate began a winning streak of seven out
of 10 Cup races. Hamlin followed up his Martinsville
win with victories at Texas, Darlington, Pocono and
Michigan, and Busch visited Victory Lane at Richmond
and Dover. Fifteen races into the season, and
Team Interstate/JGR had won 46% of the Sprint
Cup races—not bad, considering the rough start!
tteries/
ecial Interstate Ba
Busch drove a sp
xas race.
Te
ril's
Ap
in
car
I Am Second
Kyle Busch won two Cup
races
and seven Nationwide
Series races
as of July 9.
Team Interstate proved dominating in the
Nationwide Series, too. As of July 9, Busch
had seven wins, and Hamlin and Logano each
had one. In Kentucky on June 12, Logano made
history by becoming the first Nationwide Series
driver to win three consecutive races at the
same track when starting from the pole.
The results are clear: Kyle, Denny and Joey
are three of the most talented drivers in
NASCAR. Get the latest race recaps at
InterstateRacing.com, and go Team Interstate!
©2010 Interstate Battery System International, Inc.
Joey LoganoTM, #20®, The Home Depot®, Denny Hamlin®,
#11®, FedEx®, Kyle Busch®, #18®, and M&M’s®, licensed
under authority of Joe Gibbs Racing, Huntersville, NC.
Toyota trademarks used with permission.
Photo ©Autostock Motorsports Images unless otherwise noted.
InterstateBatteries.com / CURRENT / SUMMER 2010 / 7
RACK &
ROLL
Outrageously Dependable
Battery Inventory, at
YOUR shop!
In today’s automotive
industry, batteries must
come in all shapes and
sizes to fit the wide range of
vehicle makes and models.
The challenge is to know
how many of each kind of
battery to stock for the needs
of your customers. That’s
why Interstate designed the
Dealer Inventory Optimization
system as a tool to help you
manage your inventory.
How does the
system work?
Interstate’s optimization
system uses information
from vehicle registrations
in your local area along
with past sales history to
make automotive inventory
recommendations. This
helps ensure that your supply
of Interstate product covers
the majority of local needs
until the next time of service.
G’ DAY, Interstate
COUNTRIES
AROUND THE
WORLD ARE
STARTING TO
SEE MORE OF
THE FAMILIAR
INTERSTATE
BATTERIES
LOGO, AND THIS
GROWING GLOBAL
AWARENESS IS
GREAT NEWS
FOR INTERSTATE
DEALERS.
The fastest way to meet your
customer’s battery needs
(and to optimize your time
and profits) is to have the
right battery on your rack.
Why optimize?
When your rack is stocked with
the right assortment and quantity
of batteries, you are likely to
see additional sales, increased
profits and happier customers.
Contact your Route Sales
Manager to see if you qualify for
the automotive Dealer Inventory
Optimization program.
In addition to automotive and
truck batteries, the Australian
market also presents a fantastic
opportunity for marine and
recreational vehicle sales.
The Interstate footprint is
also expanding in Central
America. In June, an
independent distributorship
opened in Guatemala City.
And Interstate’s distributor
in Colombia is getting ready
to open in the capital city of
Bogotá, which has a population
of around 8.5 million. The
distributor is already serving
Dealers in Barranquilla,
Cartagena and Santa Marta.
How does this help existing
Dealers? Interstate’s growth
in international markets
strengthens the brand and
reinforces future sales for
all of our Dealers.
Bottom-Line Benefits
Batteries are in stock when your
customers need them.
Reduce overall service time
and thereby increase customer
satisfaction and loyalty.
DESIGNED
to SELL
What's in a name? A brand
name specifically? If it is a good
dependable brand, one that
people know by name, then
there’s a relationship—one that
ultimately equals a sale.
The Interstate name comes with
a promise of dependability: a
name you trust, a coast-to-coast
warranty, a leader in recycling,
and, of course, an outrageously
With Optimized Battery Inventory
on your racks:
Increase your shop profits with
faster service times.
8 / SUMMER 2010 / CURRENT / InterstateBatteries.com
Recently, Australia became
one of Interstate’s newest
markets. The “Land Down
Under” represents a market
of 20 million people­—
and some 12.5 million
registered vehicles.
Where will Interstate Batteries
go next? Look for more news in
upcoming issues of the CURRENT.
dependable battery. Making this
messaging visible to consumers with
external and internal point-of-purchase
(POP) is key to increasing Interstate
battery sales.
POP is one of the most important
touch points you have with consumers,
who make 80% of their retail purchases
at point-of-purchase. And signage is
the No. 2 way people are exposed to a
brand. A recent study found that 64%
of all consumers have a regular garage/
auto repair (GAR) relationship, yet
only 15% who have a regular garage
responded that they purchased their
recent battery at a GAR Dealer. This is a
huge opportunity for Dealers to make
sure that consumers do consider GAR
Dealers when they need a battery.
And our POP has been developed to
do just that.
Interstate’s new POP messaging
communicates outrageous
dependability in a variety of ways—
from banners, counter mats and
headers to window clings, pole signs
and warranty envelopes. Talk to
your Route Sales Manager to get the
latest messaging for your shop, and
get ready to sell!
InterstateBatteries.com / CURRENT / SUMMER 2010 / 9
By Gale Kimbrough
Interstate’s Technical Services Manager, Gale Kimbrough
30%
40%
50%
60%
70%
80%
90%
100%
there were limited electrical/electronic
accessories operating and virtually no keyMedium the battery overnight.
off drain to discharge
Under-hood temperatures were lower, and
the battery didn’t operate as hot (in high-heat
areas) compared to many of today’s
vehicles.
Deep
Depending on the amount of years we go
back, the engine oils could have been straight
weights like 30wt, and when it got cold, the
engine oil lubricated much slower due
to thickness.
Today’s Vehicle
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
0%
10%
10%
20%
20%
30%
40%
50%
60%
70%
80%
90%
Tomorrow’s Vehicle
Future starting cycles should be the same or
slightly less in duration (milliseconds) but will
100%
100%
10 / SUMMER 2010 / CURRENT / InterstateBatteries.com
50%
60%
70%
80%
100%
Chart 1
Tomorrow’s Vehicles: 1 week (approx.)
Battery Depth of Discharge
0%
0%
10%
10%
20%
20%
30%
40%
50%
60%
70%
80%
90%
30%
40%
Shallow
Medium
50%
60%
Deep
70%
80%
CCA that meets OEM requirements
RC that assists in discharge
The number of various cycles
to meet demands
A quality starting battery can produce
thousands of shallow start cycles,
a hundred or so medium cycles, and
20-30 deep cycles. If the battery is
used to start only, several years of starts
are available. When the starting battery
has to endure multiple medium and deep
cycles, the number Today’s
of starts
are 1 week (approx.)
Vehicles:
reduced dramatically.
Tomorrow’s
vehicle usage, starts and stops
10%
plus the increased number of accessories,
20%
will determine
how batteries should be
enhanced
to
accommodate
deeper
30%
discharge requirements while providing
40%
increased starts. Interstate’s entire team is
not only50%
devoted to determining the battery
requirements
of today and tomorrow’s
60%
vehicles, but also testing and validating
70%
their capability
in CCA, RC and
cycle ability.
80%
90%
100%
Chart 2
Let’s recap the three key areas
of responsibility for today and
tomorrow’s starting battery:
0%
90%
100%
Chart 1
40%
90%
Chart 3
Many
of today’s
engines
start
in 750 milliToday’s
Vehicles:
1 week
(approx.)
seconds to two seconds. However, electrical/
electronic demands have multiplied. Under-hood
temperatures have skyrocketed in recent years
and the under-hood battery reflects the temperature increase. Battery key-off drains (parasitic
draw in milli-amps) have also increased due to
the number of computer processors per vehicle
electronic accessories used (see Chart 1).
30%
of its capacity (50% or more) is
considered a deep cycle, but this
would most likely be an anomaly due
to a defective component or operator
error (like leaving the lights on or
running the accessories too long).
Battery Depth of Discharge
20%
Shallow
Once the vehicle started and was driven,
0%
Medium Cycle
When the vehicle is idling
One battery discharge plus
or shut off, the battery
one recharge is considered a
now takes on additional
battery cycle. The percentage of
responsibilities to power
battery discharge in amps and
share or serve as the single
time compared to the battery’s
source of power. We rate
capacity determines whether it’s
this action in RC (Reserve
a shallow, medium or deep cycle
Tomorrow’s Vehicles: 1 week (approx.)
Capacity). Because the
(see Chart 3).
battery is discharged
deeper than a shallow
Shallow Cycle
cycle, this is termed
Once a vehicle is started, the
a medium cycle.
battery slams into action and
produces several hundred amps
Deep Cycle
of power immediately. We rate
Deep Cycle batteries
that battery action in CCA (Cold
are typically used in
Cranking Amps). Once the
applications like marine/
charging system engages and
RV auxiliary batteries to
the battery is recharged within
run house-loads. A vehicle
3-6 minutes of normal driving,
key-off drain that allows
one starting cycle is complete.
the battery to discharge
Due to the short amount of time
to a high percentage
of an engine start, this is
Chart 2
called a shallow cycle.
Battery Depth of Discharge
10%
Today’s Vehicles: 1 week (approx.)
Battery Depth of Discharge
0%
A few years ago, a vehicle’s cranking cycle
demanded a longer duration (5-15 seconds) due
to non-electronic ignition systems and carbureted
engines.
Some
required multiple
Battery
Depthengines
of Discharge
accelerator hits while others required only
one depression.
Battery Cycles
be more numerous due to automatic engine off at idle
concepts. Each time the vehicle comes to a stop sign
or red light, the engine shuts down, creating higher
fuel mileage vehicles. Increased need for additional
electronic gadgets and control modules heighten the
demand on the battery to cycle deeper (see Chart 2).
Battery Depth of Discharge
Battery Demands for
Today and Tomorrow
Battery Depth of Discharge
Battery Depth of Discharge
Battery Depth of Discharge
TECH TALK
100%
Chart 3
Ch
InterstateBatteries.com / CURRENT / SUMMER 2010 / 11
STREAMING
SALES
In early May, fans of Interstate
Batteries were treated to a
video of Chairman Norm Miller
singing “Happy Birthday” to
our NASCAR driver, Kyle
Busch. A couple of weeks
later, Kyle’s teammate Joey
Logano was caught on video
autographing a baby’s diaper.
videos—like step-by-step instructions on how to
change a tire or jump-start a battery, or maybe
have interviews with some of your best customers.
Videos like these help establish you as an expert
and allow you to build potential customers’ trust
before you ever meet them.
Joey Logano autographs a diaper.
Both of these videos showcased the lighter side of
Interstate Batteries, and
both were found on our
YouTube channel.
Once just a site where people
uploaded random home
videos, today YouTube
is a place to share—and
comment on—compelling
content that can help grow
your business.
Best of all, YouTube is free, and video cameras are
now relatively inexpensive—you can find the
popular Flip brand of video camera for about $150.
Are you using online video to promote
your business? Let us know!
Email [email protected]. And tune in to
our YouTube channel at YouTube.com/InterstateBatteries.
Norm Miller wishes Kyle
a Happy Birthday.
JEREMY DREDGE IBS Northeast Missouri
How Powerful is
YouTube? Consider:
YouTube is serving up more
than two billion video views
per day.
It’s the No. 1 video site on
the Internet and the fourthlargest Internet destination
in the world.
12 / SUMMER 2010 / CURRENT / InterstateBatteries.com
Congratulations!
RSMs of The Year 2009
PHILIP DIZA IBS Hawaii
JOEY SCIAMPACONE IBS d’lest du Quebec
Outrageous Video Contest!
JoAnn Keith explains why
she became an Interstate
All Battery franchisee.
YouTube is the No. 2 search
engine, after Google and
before Yahoo.
Although the birthday and
diaper videos were funny,
YouTube can also be used
for short, informative
SCOTT PEARSON IBS Columbia River
Web viewers love engaging content that delivers
value. And they don’t just watch—they comment
on it and share it via email, Twitter and Facebook.
A JOB
WELL
DONE
You could win tickets to a NASCAR Sprint Cup race! Show us
what makes you an Outrageously Dependable Interstate Batteries
Dealer with a short (1-2 minute) video. Upload the video to YouTube
and send the link to [email protected].
First Prize: 2 tickets and hospitality passes to a 2011 NASCAR
Cup race (retail value approximately $320). Second Prize: NASCAR
fan pack with an Interstate Batteries die-cast No. 18 car autographed
by drivers Kyle Busch, Denny Hamlin and Joey Logano (retail value
approximately $75). Third Prize: Official Team Interstate hat
autographed by Kyle Busch (retail value approximately $45).
High school students convert
a tractor to run on battery
power with the help of an
Interstate distributor.
Hurry! Contest ends Sept. 30, 2010.
The Interstate Batteries Social Media Team in Dallas will
choose the winners on Friday, Oct. 1. See official rules at
InterstateDealers.com.
( This contest is void where prohibited by law. Odds of winning depend on the number
of entries received. Entries may be used in advertisements and/or informational
materials. Prizes are not redeemable for cash and must be accepted as-is. For
official rules, visit InterstateDealers.com or write to Interstate Batteries YouTube
Contest, 12770 Merit Dr. Suite 1000, Dallas, TX 75251).
BRIAN RIVERA IBS Fox River Valley
JASON RANKIN IBS Arklatex
MARCO ALMEIDA IBS Cape Cod
CONGRATULATIONS! ROOKIES 0F THE YEAR 2009
Kevin Marshall IBS Arklatex, Ken Gresham IBS Central Illinois, Chad Newman IBS Central Oregon,
Nick Lundberg IBS Tacoma, Chris Leyva IBS San Diego, Chris Graul IBS Baltimore, Ben Reilley IBS Phoenix-East Valley
This advertisement does not constitute a franchise offering which may be made by Interstate®
All Battery Center only after your receipt of the Franchise Disclosure Document (FDD), which
is filed with certain states. A copy of the FDD may be obtained by contacting Kevin Hogan
at Interstate All Battery Center Franchising, 17400 Northwest Freeway, Houston, TX, 77040.
(800) 730-7868. RESIDENT OF NEW YORK: This advertisement is not an offering. An offering
can only be made by a prospectus filed first with the Department of Law of the State of
New York. Such filing does not constitute approval by the New York Department of Law. MN
Franchise Registration Number: F 5119. RESIDENTS OF CALIFORNIA: THESE FRANCHISES
HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF
CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION
OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE
COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT
MISLEADING.
INTERSTATE BATTERY
SYSTEM OF AMERICA, INC.
12770 Merit Dr., Suite 1000
Dallas, Texas 75251-1292
PRSRT STD
US Postage Paid
Permit No. 1465
Kansas City, MO
Isn’t technology amazing?
THEY’LL THINK OF IT.
Great franchise markets still available! For more information contact:
InterstateBatteries.com/franchising (800) 730-7868
©2009 Interstate Battery System of America, Inc.
©2010 Interstate Battery System International, Inc.
WE’LL POWER IT.