STIB – Cambio A partnership for a better mobility

STIB – Cambio
A partnership for a better
mobility
Public Transport and Car-Sharing
Bremen, 20/01/2011
Didier DUMONT
Head of Department “Bouquet de
Transports” (STIB)
Chairman of the UITP “Combined
Mobility Platform”
The Brussels-Capital Region
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City – Region
Capital of Belgium
Headquarters of European
Institutions
162 km²
1 Million inhabitants
19 Municipalities
STIB
The Brussels Public Transport Company
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Public regional company
Service area : 241 km² (29 municipalities)
1 160 000 inhabitants served
700 network km
290.6 million journeys in 2009
An integrated network of :
• 4 Metro lines
• 19 Tramway lines
• 50 Bus lines
• 11 Night lines (bus)
Combined Mobility: a need for a
PT operator
PT / Bicycle
Cambio carsharing
Transport for disable
people
PT / Shared Taxi (Collecto)
& Ride
Special bus services
Park & Ride (project)
Cambio Brussels
First contacts
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Spring 2000
Joint-venture Cambio-Taxistop to create
Optimobil in Belgium
Autumn 2001
The Brussels-Capital Region asked for the
participation of STIB
Why getting involved in CarSharing
in 2002 ?
Why ?
 Why should STIB promote the use of cars ?
 How to organise the sharing aspects ?
 Risk of bad use ?
 What about the economic viability ?
Because
 Serious and professional attitude of future partners
 Pertinence of the concept
 Quality of the project Cambio-Taxistop
Car sharing and Public Transport are
natural partners
(Advertising in 2003)
Structure of Cambio Brussels
VTB-VAB
(Germany)
Optimobil Belgium
SNCB – Holding
Belgian railway
STIB - MIVB
Brussels Public Transport Company
50,5%
49,5%
Brussels-Capital Region :
Local authorities :
• Political support
• Free parking places
• Financial support (starting)
• Local promotion
Optimobil Brussels
(Limited company)
Cambio Brussels development
 launched on May 22, 2003
 4 stations
 15 cars
End 2010 :
 6 143 customers
 197 cars
 70 stations
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Cambio Brussels: Evolution of the
number of customers (2003-2010)
7000
6000
5000
4000
3000
2000
1000
0
Cambio Brussels: Evolution of the
number of cars and stations (2005-2010)
200
80%
Occupancy Rate (%)
180
70%
Number of Cars
160
60%
50%
40%
30%
140
Number of Stations
48%
51%50%
47%48%
47%
46%
46%
45%44%
44%
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42%
41%41%40%41%42% 42%
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35% 35%
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Cambio Brussels / STIB
Areas of co-operation
Existing
• Marketing and communication
• Promotion of complementarity between PT and
CarSharing
• Good integration of the Cambio stations into the STIB
network
• CarSharing stations visible on public transport maps
• Common smart-card for STIB and Cambio
(September 2010)
• Some practical supports
Cambio Brussels / STIB
Areas of co-operation
Planned
• Signage in metro stations, bus and tramway cars
including CarSharing stations (partially existing)
• Cross-selling and common sales points
• Inclusion of CarSharing in the offer to big accounts
or corporate clients
Cambio Brussels / STIB
Formal co-operation
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STIB and Cambio Belgium are equal in the board
of Cambio Brussels
A marketing committee was set up :
help from the professional marketing team of STIB to
improve Cambio’s communication and advertisement
• Sharing of some tasks and expenses for marketing
and advertisement in order to promote to combination
PT + Car Sharing
• Integration of Cambio into STIB’s products range
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Formal support from the Brussels regional
authority
Cambio Brussels / STIB
Informal co-operation
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Day-to-day collaboration between STIB and
Cambio staffs on practical issues
Support from STIB in order to help Cambio, when
needed, for relations with local authorities
Example of advertising on a tram
A bus to promote
Combined Mobility Services
A clear benefit for the PT and the
mobility
Survey made on Cambio Brussels Custommers in the
frame of the MOMO European Project (2009):
• ¾ of the respondents do not have a private car.
• 21% of the respondents got rid of their car after joining
cambio.
• Customers use more public transport :
- STIB (Brussels PT): + 26%
- SNCB (Belgian Railway): + 21%
• Customers move more by foot and bicycle.
• More than 30% make less use of their car.
• Brussels’Air bonus convinces.
Conclusion
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Public Transport and CarSharing are really natural partners
The co-operation between PT and CS operators :
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Make it possible to develop and improve the CarSharing
scheme
Contribute to give a better image of the Public Transport and
to improve the global mobility offer
Has a positive impact on the use of PT
Conclusion
A large PT offer including CarSharing and other
Combined Mobility Services is a clear benefit for the
city and make it possible to live and work in th city
without owning a car!
& Ride
Thank you
for your attention !
www.stib.be
www.cambio.be
Didier Dumont
[email protected]