The Absolute Best Way to Get More Pinterest Repins Using

The Absolute Best Way to Get More Pinterest Repins Using Facebook Do you use Facebook and Pinterest for your business?
Have you ever wondered how to use the two pla;orms together to get more repins and Pinterest followers?
In this ar?cle, you’ll discover the best way to leverage your exis?ng Facebook connec?ons in order to grow your following on Pinterest, get more repins, and drive more traffic to your website.
Pinterest Pins and Facebook Posts – Even BeAer Together
Facebook and Pinterest are both powerful tools in their own right, but you can use them together in smart ways to amplify your social media signal tenfold. Want to see how it’s done? Let’s look at an example.
Peg Fitzpatrick is a genius at social media marke?ng. She is the social media architect for entrepreneur and author Guy Kawasaki, and a prolific content creator on her own blog, PegFitzpatrick.com.
Let’s take a look at one of Peg’s recent Facebook posts.
Then we’ll break down the steps of how she created this value-­‐added post for her readers and fans (and how it helps her get more repins and Pinterest followers).
Check out this image:
(to see detail, go to Peg’s original Facebook post)
With just one Facebook post, Peg is:
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Driving visitors to her blog post
ATrac?ng more Facebook fans
Pulling in more Pinterest followers
Encouraging a higher number of Pinterest repins
So, how does she do it? Here are the steps:
#1 Write a High-­‐Quality Blog Post with an AAenHon-­‐GeIng Headline
Start the process by wri?ng a great blog post. Focus on crea?ng useful content that your audience will love – and don’t forget to add a headline that grabs people’s aTen?on, and compels them to read your post. #2 Create a Shareable Image for Your Post
AWer you write your post, the next step is to create a shareable image (I some?mes call them “photo badges”) to accompany the ar?cle. Your graphic should include an interes?ng image and the headline of your post in a large, easy-­‐to-­‐read font. This is Peggy’s shareable image:
Your goal is to en?ce people to read your post when they see this image, so make it aTrac?ve and interes?ng. You can also add a small watermark with your business name (or domain name).
You can use online photo editors Canva, PicMonkey and iPiccy to create shareable images like Peg’s. #3 Embed the Shareable Image Into Your Blog Post
Once you’ve created your masterpiece, it’s ?me to embed a medium-­‐to-­‐large version of your shareable graphic directly into your blog post. You want the image to be at least 400 pixels wide. Place your graphic in the upper half of the post -­‐-­‐ preferably close to the top of the page. Click here to see what Peg’s image looks like when she embedded it in her post. #4 Pin Your Blog Post to One of Your PInterest Boards
Now that you’ve got a published blog post with a shareable image, it’s ?me to pin that new post to one of your Pinterest boards. Pick a board that fits the topic of the ar?cle, then pin your image to that board (making sure that the pin links back the original blog post, of course). You can add the Pinterest “Pin It” bookmarklet to your browser to make it easy to pin your own content (and other great stuff from all over the web, too)! Once you’ve got your blog post pinned to a Pinterest board, make sure to grab the URL of that par?cular pin – you’ll need it later. Every pin on Pinterest has its own unique web address -­‐-­‐ so just highlight the URL and copy it by typing Ctrl+C (or Command+C on a Mac) and then pas?ng it somewhere where you can get to it later (I like using text editor documents to keep notes and links like this – but you can use whatever works for you). This is what Peg’s image looks like as a Pinterest pin:
(see the original pin here) #5 Create an Enhanced Facebook Post About Your Blog Post
With all the background work done, now it’s finally ?me to move over to Facebook. Log in to Facebook, navigate to your page, and start a new Facebook post. Start your post by uploading the shareable image from your blog post. Click on the “Choose a File to Upload” buTon (the camera icon) at the boTom of the status box, which will let you browse your hard drive to find the image file.
Locate the shareable image from your blog post, then click “Open.”
AWer you’ve uploaded your photo, you can create the text of the Facebook post. When Peg uses this technique, she includes a snappy and interes?ng excerpt from her blog post. She gives people a liTle taste of the post, but leaves people wan?ng more -­‐-­‐ so they really want to click over to read the post. You can use an excerpt, a quote, or the opening lines of your blog post – whatever works for you. Just make sure it’s compelling and interes?ng for your target audience.
IMPORTANT NOTE: Facebook is finicky about carriage returns in their status updates, so you might want to create the text of your post in a Word or text editor document so you can get the spacing right. Then you can copy and paste that text into the Facebook status update field. #6 Add Links to Your Original Blog Post and Pinterest Pin
This is the most important step. It’s ?me to add links to your blog post and Pinterest pin. At the boTom of your Facebook post text from step #5, just add the words “Read it Now:” on its own line, and paste the URL of your original blog post (see #1 in the image below). Then add the words “Pin It for Later”on its own line, and paste the URL of your Pinterest pin (see #2 in the image below). #7 Publish Your Enhanced Facebook Post
When you’re ready, click “Post” to make your enhanced post live on Facebook. You’re done! #8 Watch for clicks, links, shares and repins
Want to know why this system of clever cross-­‐linking leads to more success on PInterest? Let’s look at one addi?onal example, to show you why this method is so powerful. Danielle Walker, creator of the food blog, Against All Grain, is known for her delicious, healthy recipes and mouth-­‐watering food photography. Danielle’s also really smart about cross-­‐pos?ng on Facebook and Pinterest.
Check out Danielle’s recent Facebook post (on next page):
(view the original Facebook post here)
Note the way Danielle adds an en?cing, mouth-­‐watering descrip?on of the dish and lists the recipe ingredients – right there in her Facebook post. Then she includes links to both the original blog post (which gives the full recipe) and her Pinterest pin.
Here’s what happens when Danielle uses our smart cross-­‐linking method:
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Danielle’s Facebook fans share her post, because it includes a great visual and a compelling descrip?on (Danielle got over 1,300 Facebook shares from this post)
Her Facebook fans also click on the “Pin It for later” link, and they repin her Pinterest pin to their own boards (Danielle’s pin has been re-­‐pinned over 1,500 ?mes) All those Facebook shares and Pinterest repins drive traffic back to the Against All Grain website – and those visitors sign up for her email list and buy her best-­‐selling cookbook
Danielle also gets more Facebook fans and Pinterest followers as people con?nually share her content all over the web
See how it all fits together? And it all comes from taking a liTle extra ?me when you’re pos?ng your content on Facebook. Your Turn
As social media tools are becoming increasingly more visual, it’s more important than ever to add powerful graphics to all your online content. Great graphics make it easy for your readers to share your ar?cles on Facebook, Pinterest, TwiTer, and Google+. Once you create shareable badges for your content, you’d be amazed at how many different places you can use them to promote your work online.