Süddeutsche Zeitung

Süddeutsche Zeitung
Digital diversity
Premium environment and high reach
Websites
8.00 million Unique User/month1
179 million PI / month2
Mobile
App (SZ Digital)4
2.03 million Unique User/month3
45.6 million PI / month²
30.747 subscribers
at least 180.000 accesses /week
more than 523.000 app downloads
Stil leben
Jetzt.de
jetzt
Jetzt Mobile
SZ Mobile
SZ-Magazin.de
Süddeutsche.de
SZ Magazin
SZ Digital
Source: 1 AGOF Internet Facts 2014 – 07 (July 2014), relative to the total German online audience (52,71 million Unique User) I
3AGOF
Mobile Facts 2014-I l
5Publisher‘s
own statement, October 2014
2
IVW July2014 l
Süddeutsche.de
Süddeutsche.de
Competitive comparison
Unique User July 2014 in million
Visits July 2014 in million
Unique User**
Visits*
9,29
43,70
42,00
8,00
30,07
4,81
2,83
13,99
Süddeutsche.de
FAZ.net
Die Welt Online
Handelsblatt
Online
Süddeutsche.de
Source: * IVW July 2014 **AGOF Internet Facts 2014-07 , relative to the total German online audience (51,45 million Unique User)
FAZ.net
Die Welt Online
Handelsblatt
Online
The Süddeutsche Zeitung brand is successful on all channels
ACTA 2013
Reach your customers where
they are!
290,000 individuals (22%) of the
daily SZ readers are also users per
week of the digital SZ-offers via
internet, smartphone or tablet app.
Population aged 14 years +
70.33 million individuals
Total 4.55 million readers/users**
SZ.de, SZ-/SZ.de-Apps*
3.64 M users per week
Süddeutsche Zeitung
1.28 M readers per issue
Overall, 4.55 million people read at
least one SZ-print or digital offer.
SZ.de, SZ-/SZ.de-Apps
3.35 M exclusive users
290,000
duplication
Süddeutsche Zeitung
0.99 M exclusive readers
The illustration is not true to scale
* Net calculated with site usage via desktop / laptop or handheld devices (mobile phones, smartphones, tablets, multimedia player,
e-reader), App usage via Smartphone or Tablet (users per week)
** SZ-Brand: Net calculated with Print (readers per issue) and site usage (users per week) and App usage (users per week)
Source: Allensbacher Computer- und Technikanalyse (ACTA) 2013; German speaking population aged 14 years +
Oktober 14 / ak
Süddeutsche.de
National news website
Süddeutsche.de has a strong coverage across
Germany
Source: AGOF internet facts 2014-06 - relative to the total German online audience (52,71 million Unique User) | *UU = unique user per Nielsen area
Süddeutsche.de
User Profile
Süddeutsche.de users are highly educated.
The Süddeutsche.de age structure is dominated by the 20 to 49-year-old
(specialised A-levels or university degree)
46
35
Unique Users share in %
Comparison Index
58
Unique User share in %
100
0
65
Süddeutsche.de UU
100
150
Total online audience
Süddeutsche.de users have a high net income.
100
Comparison Index
50
130
(Personal net income 3.000 EUR+ per month)
113
14
11
Unique Users share in %
0
20
40
Total Online Audience*
60
80
100
120
Comparison Index
100
UU Süddeutsche.de
0
Süddeutsche.de UU
Source: AGOF Internet Facts 2014-02 (average month, Dec. 2013/Jan/Feb 2014), total online audience in Germany (52,71 million Unique User)
50
100
131
150
Total online audience
Meet decision makers with a high income
Decision Makers, net-income of more than 4.000 Euro per month.
Unique User in thousand
480
320
Süddeutsche.de
225
220
FAZ.NET
ZEIT ONLINE
Source: AGOF Internet Facts 2014-07 l total German online audience (51,45 million Unique User)
Decision-makers (self-employed, intermediate or senior civil servants, executives) with a monthly net income of more than €4,000
Unique User relate to thousand
SPIEGEL ONLINE
Display Advertising
Cases
Display Advertising (II)
Cases
Display Advertising
SZ-Magazin.de & jetzt.de
Display Advertising
SZ-Magazin.de and jetzt.de
Unique User1:
460.000
Unique User1:
490.000
Page Impressions²:
2,79 Mio.
Page Impressions²:
2,79 Mio.
Visits³:
1,04 Mio.
Visits³:
1,30 Mio.
Source: PIs and Visits: IVW 07/2014; Unique Users: AGOF internet facts 2014-07
Display Advertising (I)
Cases
Display Advertising (II)
Cases
Display Advertising
Advertorial
SZ and SZ-Magazin App
Süddeutsche Zeitung and SZ-Magazin App
Now also available for:
•
iOS (iPhone)
•
Android (Tablet and Smartphone)
•
Win 8 (Tablet)
Süddeutsche Zeitung and SZ-Magazin App
Take advantage of the benefits of the App
The app of the Süddeutsche Zeitung stands for innovative design,
high-quality journalism and a well-educated target group.
With extensive background information, in-depth research and a
detailed expression of opinion, the Süddeutsche Zeitung gets to the
heart of the readership and continues the success of the print
edition in a digital format.
Use this high-quality environment for a positive brand transfer.
Facts and Figures
 more than 523,000 downloads* since the
launch of the app in October 2011
 at least 180.000 accesses /week
 30,747 subscribers*
 Download the issue of tomorrow at 7 p.m. (the
day before)
*Cumulative downloads of the Süddeutsche Zeitung and Süddeutsche Zeitung Magazin App, Publisher‘s own statement, October 2014,
total coverage
The SZ Digital and SZ-Magazin App
SZ Digital reader profile
The SZ Digital readers are educated,
have a high-income, are opinionleading and spend a long time in the
app.
Age structure
Period of use
13%
60+
22%
50-59
36%
40-49
11%
20%
30-39
46 – 60 min
7%
20-29
under 20
more than 1h
17%
2%
36%
31 – 45 min
Gender Distribution
33%
16 – 30 min
up to 15 min
18%
Opinion-leaders
Freelancer
82%
Functionary
Chief Executive
16%
12%
28%
Source: iq digital app user survey; publisher´s own evaluation for SZ Digital (tablet), n=997 SZ digital readers (tablet), period September &
October 2012
3%
Süddeutsche Zeitung and SZ-Magazin App
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Süddeutsche Zeitung and SZ-Magazin App
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Süddeutsche Zeitung and SZ-Magazin App
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