SZ App - SZ.de

Süddeutsche Zeitung
Digital diversity
Premium environment and high reach
Web
7.73 million Unique User/month1
107 million PI / month2
Mobile
App (SZ App)4
2.33 million Unique User/month3
46.78 million PI / month²
34.631 subscribers
at least 204.000 accesses /week
more than 523.000 app downloads
Stil leben
Jetzt.de
jetzt
SZ Mobile
SZ-Magazin.de
SZ.de
SZ Magazin
SZ
Source: 1 AGOF Internet Facts 2014 – 10 (October 2014), relative to the total German online audience (52,79 million Unique User)
2
IVW December 2014 l
3AGOF
Mobile Facts 2014-III l 4Publisher‘s own statement, January 2015
SZ.de
SZ.de
Competitive comparison
Unique User December 2014 in million
Visits December 2014 in million
Unique User**
Visits*
9,03
39,39
7,73
29,39
25,45
5,00
12,79
SZ.de
FAZ.net
Die Welt Online
Handelsblatt
Online
2,67
SZ.de
FAZ.net
Source: * IVW December 2014 **AGOF Internet Facts 2014-10 , relative to the total German online audience (52,79 million Unique User)
Die Welt Online
Handelsblatt
Online
The Süddeutsche Zeitung brand is successful across all platforms
Reach target audience on all
platforms.
180,000 individuals (14%) of the
daily SZ print-readers are also users
per week of the digital SZ-offers via
internet or smartphone.
Population aged 14 years +
70.52 million individuals
Total 4,33 million readers/users*
SZ.de
3.22 M users per week
Süddeutsche Zeitung
1,28 M readers per issue
Overall, 4.33 million people read at
least one SZ-print or digital offer.
SZ.de
3.04 M exclusive users
Süddeutsche Zeitung
180,000 1.11 M exclusive readers
duplication
The illustration is not true to scale
*SZ Brand: Net calculated with Print (readers per issue) and site usage (users per week) and Mobile usage (users per week, Smartphone/MEW)
Source: best for planning (b4p) 2014/1; German speaking population aged 14 years +
SZ.de
National news website
SZ.de has a strong coverage across Germany.
0,35 Mio.
1,05 Mio.
0,40 Mio.
1,40 Mio.
0,47 Mio.
0,91 Mio.
0,93 Mio.
Source: AGOF internet facts 2014-11 - relative to the total German online audience (52,79 million Unique User) | *UU = unique user per Nielsen area
1,74 Mio.
SZ.de
User Profile
SZ.de users are highly educated.
SZ.de age structure is dominated by the 20 to 49-year-old
(specialised A-levels or university degree)
46
36
Unique Users share in %
Comparison Index
67
Unique Users share in %
100
0
57
SZ.de UU
50
100
127
150
Total online audience
SZ.de users have a high net disposable income.
118
(Personal net income 3.000 EUR+ per month)
Comparison Index
100
0
20
SZ.de UU
40
60
80
100
14
12
Unique Users share in %
120
140
124
100
Comparison Index
0
Total online audience
SZ.de UU
Source: AGOF Internet Facts 2014-10 (average month, Aug/Sep/Oct 2014), total online audience in Germany (52,79 million Unique User)
50
100
Total online audience
150
Reach decision-makers with a high income
Decision-makers, net disposable income of more than 4.000 Euro per month.
Unique User in thousand
280
260
210
SZ.de
FAZ.net
Source: AGOF Internet Facts 2014-10 l total German online audience (52,79 million Unique User)
Decision-makers (self-employed, intermediate or senior civil servants, executives) with a monthly net income of more than €4,000
Unique User relate to thousand
Zeit Online
Display Advertising
Cases
Display Advertising
Cases
Display Advertising
SZ-Magazin.de & jetzt.de
Display Advertising
SZ-Magazin.de and jetzt.de
Unique User:
651.000
Unique User:
376.000
Page Impressions:
3,43 Mio.
Page Impressions:
1,60 Mio.
Visits:
1,17 Mio.
Visits:
0,88 Mio.
Source: PIs and Visits: IVW 12/2014; Unique Users: AGOF internet facts 2014-10
Display Advertising (I)
Cases
Display Advertising (II)
Cases
Display Advertising
Crossmedia Advertorial
Südddeutsche.de
SZ-Magazin
SZ-Magazin App
Case: New Zealand Tourism
SZ App
SZ App
Tablet-optimized media literacy from a single source
Optimal reading experience
Our "SZ App" was programmed with liquid design, allowing it to
automatically adapt to the screen dimensions of any device.
Wherever and however the reader accesses SZ App, liquid design
guarantees paramount reading pleasure. Take advantage of this
high-quality context to effectively transmit your brand message
to your target market – efficiently, accurately and on point.
Facts and Figures




more than 523,000 downloads*
at least 204.000 accesses /week
34.631 subscribers*
Download the issue of tomorrow at 7 p.m. (the
day before)
Available:
*Cumulative downloads of the Süddeutsche Zeitung and Süddeutsche Zeitung Magazin App, Publisher‘s own statement, January 2015,
total coverage
SZ App
SZ App reader profile
The SZ App readers are educated,
have a high-income, are opinionleading and spend a long time in the
app.
Age structure
Period of use
13%
60+
22%
50-59
36%
40-49
11%
20%
30-39
46 – 60 min
7%
20-29
under 20
more than 1h
17%
2%
36%
31 – 45 min
Gender Distribution
33%
16 – 30 min
up to 15 min
18%
Opinion-leaders
Freelancer
82%
Functionary
Chief Executive
16%
12%
28%
Source: iq digital app user survey; publisher´s own evaluation for SZ App (tablet), n=997 SZ App readers (tablet), period September & October
2012
3%
SZ App
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SZ App
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SZ App
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SZ App
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