2015 media kit - Postmedia Integrated Advertising

MEET THE
NEW EDMONTON
JOURNAL
2015 MEDIA KIT
EDMONTONJOURNAL.COM
2015 MEDIA KIT
EDMONTONJOURNAL.COM
REIMAGINE YOUR NEWS
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
fully reimagined newsmedia brand—the new Edmonton Journal.
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of newsmedia products
that speak to our different audiences in new ways.
Storytelling
For 111 years, the Edmonton Journal has focused on local news and local audiences. With this
revolutionary redesign the Edmonton Journal continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Edmonton Journal
is customizing the storytelling experience for audiences by platform.
Product Development
Postmedia has created differentiated, distinctive and dynamic products to connect with more audiences,
in more meaningful ways, more times throughout the day. Leveraging experts in user-experience and
design, Postmedia reimagined the new Edmonton Journal with elegant and engaging print, web,
smartphone and tablet products.
3
A BOLD TRANSFORMATION
With a bold transformation and a complete reimagining of newsmedia, the Edmonton Journal
has changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Edmonton Journal’s content reaches 495,000 print and digital readers weekly. For 111 years the
Edmonton Journal has been Edmonton’s choice for news and information, keeping readers informed
with in-depth analysis and context. With revitalized products across four platforms, readers will
engage with stories differently, on different platforms, at different times throughout the day.
Conceptual Redesign
The Edmonton Journal’s redesigned masthead combines the classic
nameplate with an abstract representation of Edmonton’s river valley.
Rendered in shades of orange, inspired by the fall colours and harvest
time and the beautiful sunsets over Edmonton’s city skyline, the
new masthead reinforces our connection to the city and unifies our
print, web, smartphone and tablet platforms.
2015 MEDIA KIT
EDMONTONJOURNAL.COM
PLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Edmonton Journal’s four-platform strategy connects readers to what they
care about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
5
TALENT
SPOTLIGHT ON YOUNGmos
roster C1
QBs strong-arming for spot on
Eski
A STAR IS
BORN
Cappies nominee blows
a kiss to the crowd at
the Citadel Theatre. D1
ER 8, 2015
TUESDAY, SEPTEMB
3
ESTABLISHED IN 190
EDMONTON JOURNAL
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BURGEONING ARENA DISTR
Gary Lamphier
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CITY
Photo radar
spurs big
budget
bounce A3
PROVINCE
$160M refit
for seniors
lodges A4
NT EX T
2015COMEDIA
KIT
WORLD
EDMONTONJOURNAL.COM
Putin derails
G20's
agenda A16
EDMONTON - Recession? What
recession?
If you live and work in downtown
t
Edmonton, signs of Alberta’s curren
economic slowdown are hard to find.
While the Toronto-based national
y
media seem determined to portra
Alberta as the equivalent of Venezuela North, the street-level view
seems starkly at odds with that dire
assessment.
Edmonton’s downtown skyline is
currently littered with more
construction cranes — 23 at last
count, according to my colleague Bill
Mah — than ever in history, and by
fall that number will swell to more
than 30.
Restaurants, stores and bars are as
busy as ever, and new projects
continue to be announced in the
Arena
Edmonton
burgeoning
y
District — the latest a splash
$32-million
60,000-square-foot,
casino.
An army of nearly 4,000 construction workers has joined the throng of
roughly 60,000 people who
commute to office and retail jobs in
the city core each day, says
Downtown Business Association
president Jim Taylor.
“So over the next four to six years,
e
we’ll have nearly 4,000 more peopl
working downtown than we did two
years ago,” he notes, when oil prices
were at $90 US a barrel.
“They’re working on the new Kelly
Ramsey building, the city’s new
office tower, the arena, the museum,
the casino, the Stantec tower and all
I
the new condos,” he says. “Now
t
don’t want to minimize the impac
this downturn is having on some
Albertans, but some people here just
haven’t felt it yet.”
It’s a different story in places like
Fort McMurray, Nisku, the
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Edmonton Journal is their daily briefing on the happenings in the oil patch and beyond, with
engaging storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
HHI: $80K-$100K
• Morning readers
Marital Status: Married
• Empty-nesters
Education: Post-secondary
• Print is a habitual and lifestyle choice
Buying Power: High
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
S IN THEIR EYES en's
STAR
await arrival of Canada’s wom
Beautifully reimagined and easily navigated, the new Edmonton Journal newspaper provides a strong
local focus up front, with insights and analysis on the news that matters to readers.
Fans
World Cup team C1
The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a comprehensive daily package of national and international news in
the National Post section. It features some of the best commentary from noted columnists including
Christie Blatchford, Andrew Coyne, Robert Fulford and Michael Den Tandt.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
ER 8, 2015
TUESDAY, SEPTEMB
ESTABLISHED IN 19
EDMONTON JOURNAL
7
WEB
2015 MEDIA KIT
EDMONTONJOURNAL.COM
WEB
This dynamic one-stop shop for all things news is the very hub of the
Edmonton Journal. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
HHI: All
• Engaged multiple times throughout the day
Marital Status: Everyone
• Broad demographics and interests
Education: Varied
• Heavily influenced by referrals
Buying Power: Mixed
• Good audience crossover with all platforms
Design
Always on and always up-to-date, the Edmonton Journal website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The new responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
9
2015 MEDIA KIT
EDMONTONJOURNAL.COM
TABLET APP
Published 7 days a week, our Edmonton Journal tablet app features news and
information from both our print edition and website. Released in the mornings
and updated throughout the day, the tablet app features local, national and
world news, as well as articles from readers’ favourite sections such as
Business, Arts and Life, Opinion and Sports.
Primary Target Audience
HHI: $100K+
• Evening readers
Marital Status: Married
• Comfortable with technology
Education: Post-secondary
• Likely to make an online purchase
Buying Power: Very high
• Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
Complimented by photo galleries and videos, the Edmonton Journal tablet app
delivers a comprehensive look into the day’s top stories, available first thing in
the morning while ideal for that lean back experience at the end of the day.
Available on iOS, the tablet app is identified by a new icon as well as a
new masthead, reflecting the new Edmonton Journal brand identity.
11
TELUS
TELUS
EJ Now
EJ Now
TELUS
EJ Now
TELUS
EJ Now
EJ Now
EJ Now
EJ Now
EJ Now
EJ Now
Tattoo queen known for ‘unplugged’
technique with 49,000 followers on
Instagram, and counting…
A star is born! Cappies nominee
blows a kiss to the crowd at
the Citadel Theatre.
Tattoo queen known for
technique with 49,000 fo
Instagram, and counting
queen
known
for ‘unplugged’
A queen
star is
born!
ATattoo
star is born!
Cappies
nominee
known
for
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A star is born! Cappies nominee
blows
a kiss towith
the crowd
at followers
technique
49,000
on with 49,000 followers on ‘unplugged’
technique
with blows
Cappies
nominee
a kiss
to to the crowd at
technique
blows
a kiss
the
Citadel Theatre.
49,000
Instagram,
and counting Instagram, and counting…
the Theatre.
Citadel Theatre.
thefollowers
crowdon...
at the Citadel
A star is born. Cappies
Tattoo queen known for
A star is born! Cappies nominee What will Edmonton look like in
Tattoo queen known for
What will Edmonton
look
like in
‘unplugged’ technique with
nominee
blows
a kiss to the
blows a kiss to the crowd at
‘unplugged’ technique with
2020? Downtown
will
be
busier,
2020?
Downtown
will
be
busier,
49,000 followers on...
crowd at the Citadel Theatre.
the Citadel Theatre.
49,000 followers on...
bigger and bolder.
bigger and bolder.
A star is born. Cap
nominee blows a k
crowd at the Citad
What will Edmonto
in 2020? Downtow
busier, bigger and
What will Edmonton look like
What will Edmonton look like What will Edmonton look like in
What will Edmonton look like in
BioWare developers hoping
BioWare developers hoping
BioWare develope
in 2020? Downtown will be
in 2020? Downtown will be 2020? Downtown will be busier,
2020? Downtown will be busier,
new Dragon Age game proves
new Dragon Age game proves
new Dragon Age g
busier, bigger and bolder.bigger and bolder.
busier, bigger and bolder.
bigger and bolder.
a winner with the
BioWare developers hoping BioWare developers hoping
new Dragon Age game provesnew Dragon Age game proves
a winner with the fans
BioWare developers hoping
BioWare developers hoping
new Dragon Age game proves
new Dragon Age game proves
a winner with the fans
SMARTPHONE
2015 MEDIA KIT
EDMONTONJOURNAL.COM
SMARTPHONE APP
Young and on-the-go, the Edmonton Journal’s mobile audience expects their news at their fingertips.
With an emphasis on local content updated in real time, stories are crafted for the small screen with
features such as audio, video, and photos for quick snippets of information delivered with a distinct
personality and voice.
Primary Target Audience
HHI: All
• Plugged in, on-the-go audience
Marital Status: Half are Single
• Strong contingent of students and new grads
Education: High School +
• Most comfortable with new technology
Buying Power: Moderate
• Most active on social media and likely to comment
• Most likely to buy online
Design
Our redesigned smartphone app for both iPhone and Android is designed with a specific approach
to fit the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick
and easy consumption.
The mobile app includes a live, local news service that connects readers to the crucial information
of the day—when it happens and when they need it.
It is focused on what’s happening now in Edmonton with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for
Edmonton’s mobile audiences with the quality and credibility readers have come to expect from
the Edmonton Journal.
* The iPhone app is now
enabled for the Apple Watch.
13
AD SIZES: PRINT
TAKE OWNERSHIP
Print Ad Sizing:
To create consistency across
our brands and to simplify
campaign booking we have
adopted a modular layout.
This gives our clients flexible
advertising positions and
IN THE SPOTLIGHT
creates a better experience
for our loyal readers.
Custom Ad Sizes:
Speak to your sales
Get
representative about custom
ad size opportunities.
Get Results
W12.942 cm x H34.653 cm
GET RESULTS
FUNDAMENTALS
2015 MEDIA KIT
EDMONTONJOURNAL.COM
Double Page
W21.680" x H20.500"
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
2/3 Horizontal
W55.067 cm x H52.070 cm
Double Page
W10.340" x H13.786"
W
20.500"
W21.680"
26.264 cm x
x HH35.016
cm
2/3
Horizontal
W
55.067
cm x H52.070 cm
W10.340" x H13.786"
W26.264 cm x H35.016 cm
2/3 Horizontal
W10.340" x H13.786"
W26.264 cm x H35.016 cm
2/3 Horizontal
W10.340" x H13.786"
W26.264 cm x H35.016 cm
1/2+
W8.242" x H14.286"
W20.935 cm x H36.286 cm
1/2+
W8.242" x H14.286"
W20.935 cm x H36.286 cm
1/2+
W8.242" x H14.286"
1/3 Vertical
W20.935 cm x H36.286 cm
1/2+
W5.095" x H13.643"
W
8.242"cmx xHH14.286"
W12.942
34.653 cm
1/3 Vertical
W20.935 cm x H36.286 cm
W5.095" x H13.643"
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
Results
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
1/5 Page
W4.046 x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046 x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046 x H10.214"
1/8 Page
W10.278 cm x H25.944 cm
1/5
Page
W4.046" x H6.429"
W
4.046
x H10.214"
W10.278 cm
1/8 Page x H16.330 cm
W10.278 cm x H25.944 cm
W4.046" x H6.429"
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
W10.278 cm x H10.886 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
W10.278 cm x H10.886 cm
Frequency Special
W4.046" x H4.286"
Big
Box*
W10.278 cm x H10.886 cm
Frequency Special
W4.046" x H2.857"
W10.278
4.046"
x xHH4.286"
W
cm
7.257 cm
Big
Box*
W10.278 cm x H10.886 cm
W4.046" x H2.857"
W10.278 cm x H7.257 cm
Big Box*
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cm
00"
cm
00"
cm
86"
00"
cm
cm
86"
cm
86"
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86"
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6"
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6"
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6"
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Full Page
W10.340" x H20.500"
W26.264 cm x H52.070 cm
Full Page
W10.340" x H20.500"
W26.264 cm x H52.070 cm
Full Page
W10.340" x H20.500"
2/3 Vertical
W26.264 cm x H52.070 cm
Full Page
W8.242" x H17.071"
W
10.340" x H20.500"
W20.935 cm x H43.360 cm
2/3
Vertical
W
26.264
cm x H52.070 cm
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
1/2
Horizontal
W10.340" x H10.214"
W26.264 cm x H25.944 cm
1/2 Horizontal
W10.340" x H10.214"
W26.264 cm x H25.944 cm
1/2 Horizontal
W10.340" x H10.214"
1/4
Horizontal
W26.264 cm x H25.944 cm
1/2
Horizontal
W10.340" x H5.071"
W26.264
10.340"
x HH12.880
10.214"
W
cm x
cm
1/4
Horizontal
W26.264 cm x H25.944 cm
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
1/2 Double Page
W21.680" x H10.214"
W55.067 cm x H25.944 cm
1/2 Double Page
W21.680" x H10.214"
W55.067 cm x H25.944 cm
1/2 Double Page
W21.680" x H10.214"
3/5
Vertical
W
55.067
cm x HPage
25.944 cm
1/2
Double
W6.144" x H20.500"
W
21.680" x H10.214"
W15.606 cm x H52.070 cm
3/5
Vertical
W
55.067
cm x H25.944 cm
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
1/2 Vertical
W5.095" x H20.500"
W12.942 cm x H52.070 cm
1/2 Vertical
W5.095" x H20.500"
W12.942 cm x H52.070 cm
1/2 Vertical
W5.095" x H20.500"
1/4
Vertical
W12.942 cm x H52.070 cm
1/2
Vertical
W5.095" x H10.214"
W12.942
5.095"cmx xHH20.500"
W
1/4
Vertical 25.944 cm
W12.942 cm x H52.070 cm
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
1/6 Page
W5.095" x H6.786"
W12.942 cm x H17.236 cm
1/6 Page
W5.095" x H6.786"
W12.942 cm x H17.236 cm
1/6 Page
W5.095" x H6.786"
1/10 Page
W12.942 cm x H17.236 cm
1/6
Page
W2.997" x H6.786"
W
5.095"
H17.237
6.786"cm
W7.613 cm x
xH
1/10 Page
W12.942 cm x H17.236 cm
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
1/7 Horizontal
W5.095" x H5.857"
W12.942 cm x H14.877 cm
1/7 Horizontal
W5.095" x H5.857"
W12.942 cm x H14.877 cm
1/7 Horizontal
W5.095" x H5.857"
Regular Banner
W12.942 cm x H14.877 cm
1/7
Horizontal
W10.340" x H2.857"
W
5.095"
x xHH5.857"
W26.264 cm
7.257 cm
Regular Banner
W12.942 cm x H14.877 cm
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
1/7 Vertical
W4.046" x H7.357"
W10.278 cm x H18.687 cm
1/7 Vertical
W4.046" x H7.357"
W10.278 cm x H18.687 cm
1/7 Vertical
W4.046" x H7.357"
Hanging Banner
W10.278 cm x H18.687 cm
1/7
Vertical
W10.340" x H1.429"
W
4.046"
x xHH7.357"
W26.264 cm
3.630 cm
Hanging Banner
W10.278 cm x H18.687 cm
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
1/16 Page
W2.997" x H4.286"
W7.613 cm x H10.886 cm
1/16 Page
W2.997" x H4.286"
W7.613 cm x H10.886 cm
1/16 Page
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
1/16 Page
W1.948" x H2.286"
W4.949
2.997"
4.286"
W
cm x
x HH5.806
cm
Correction/Teaser
W7.613 cm x H10.886 cm
W1.948" x H2.286"
W4.949 cm x H5.806 cm
Correction/Teaser
1/2 Banner
W5.095" x H2.857"
W12.942 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
W12.942 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
2x2
W12.942 cm x H7.257 cm
1/2
Banner
W1.948" x H1.429"
W
5.095"
x H2.857"
W4.949
2 x 2 cm x H3.630 cm
W12.942 cm x H7.257 cm
W1.948" x H1.429"
W4.949 cm x H3.630 cm
2x2
Ticker Banner*
W10.340" x H0.714"
W26.264 cm x H1.814 cm
Ticker Banner*
W10.340" x H0.714"
W26.264 cm x H1.814 cm
Ticker Banner*
*TW
icker
Banner andx
BigHBox
unavailable
10.340"
0.714"
for
A1 sections.
Forxinside
sections,
W26.264
cm
H1.814
Ticker Banner* cm
please contact a Sales Rep.
W10.340" x H0.714"
W26.264
W7.613
cm x H12.880 cm
cm x H17.237 cm
W12.942
cm x H25.944 cm
W26.264
cm x H7.257 cm
W26.264
cm x H39.007 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264
cm x H17.236 cm
W26.264
cm x H3.630 cm
W26.264
cm x H1.814 cm
15
AD SIZES: DIGITAL
Standard Leaderboard
Standard Leaderboard
728 x 90
728 x 90
Standard Billboard
Standard Billboard
970 x 250
970 x 250
WEB AD SIZES
Premium Leaderboard
Premium Leaderboard
1200 x 90
1200 x 90
Standard
StandardLeaderboard
Leaderboard
Premium Billboard
728
728x x90
90
Premium Billboard
1200 x 250
1200 x 250
Tallblock
Tallblock
300 x 600
300 x 600
Catfish
Digital AdCatfish
Sizing:x 60
970
970 x 60
To create consistency across
Standard
StandardBillboard
Billboard
970
970x x250
250
our brands and to simplify
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Catfish
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city
Everything you
need to know
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the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
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just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
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D E NI S FAR R E L L , T hE A S SocI AT ED P R ES S F I L ES
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mayors seek
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2015 MEDIA KIT
o bs e rv e r
Robert Sibley
EDMONTONJOURNAL.COM
finds himself on
his pilgrimage
in Japan B1
Tory law that doubled surcharge
for victims not being enforced
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
“Ifto
I granted
50 years
to pay
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Tory law that doubled surcharge
for victims not being enforced
H o c k ey
Wayne Scanlan
sizes up the
Senators ahead of
the NHL’s trade
deadline C1 soccer
Farewell to Sir
Tom Finney,
the greatest
Englishman to
lace on boots C5
H o c k ey
Wayne Scanlan
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