to Self Serve Brochure

Menu Concept Development - there are infinite possibilities available to offer
on your menu and it can be daunting at first. However there are a few factors
that will narrow down your options for you.
For example: How large will your store be? What is the store footprint?
What is the sweet yogurt vs. tart yogurt popularity in your area?
Top 20 Soft Serve Yogurt and Ice Cream Flavors
Vanilla, Tart Vanilla, Chocolate, Cookies and Cream, Cheesecake, Strawberry,
Red Velvet Cake, Peanut Butter, French Vanilla, Mango, Cake Batter,
Strawberry Banana, Mint, Dulce de Leche, Pomegranate, Raspberry,
Cappuccino, Peach, Blueberry, Pistachio
Top 20 Yogurt and Ice Cream Toppings
Strawberries, Peanut Butter Cups, Raspberries, Diced Almonds,
Cookie Dough Pieces, Mini Gummi Bears, Oreo Cookie Pieces, Mini M&M’s,
Cheesecake Bites, Heath Bar Pieces, Chopped Peanuts, Butterfinger Pieces,
Hot Fudge, Rainbow Sprinkles, Diced Mango, Blueberries, Diced Pineapple,
Carob Chips, Yogurt Chips, Hot Fudge, Whipped Cream
Space for Equipment - Soft Serve machines are somewhat large, and need
very specific electrical and plumbing. The machines also have to be cleaned
regularly which requires to plan enough space to maneuver around them.
A design in which the soft serve machines roll
up to a “window”
which displays only
the product
dispensing area
and hides the
serviceable area of
the machines for
ease of filling and
cleaning is
preferable.
Refrigeration, especially walk-in coolers will consume a lot of your space and
may dictate location of other equipment due to electrical and plumbing
restrictions. It is important for you to consider how much refrigeration your store
will need based on frequency of yogurt and other
product deliveries. A small freezer may be
necessary for storage of extra toppings or hard
pack pints. Extra space will need to be allocated
for any other equipment determined by your menu
concept such as ice machines,
blenders, hot fudge pumps,
dry product dispensers,
etc.
Consider adding customer Wi-Fi access, Flat screen
Televisions, Coffee, Smoothies, and Carbonated Beverages
to appeal to a larger demographic of customers!
5996 East Molloy Rd.
Syracuse, NY 13211
www.specializedequip.com
Our Consulting Services
Taste the Difference!
Self Serve Frozen Yogurt and Soft Ice Cream
Self Serve Frozen Yogurt and Soft Ice Cream is the newest trend sweeping across
the frozen dessert industry!
As an Electro Freeze Distributor, Specialized Equipment is ahead of the curve.
We have everything you need to develop a new self service concept, or simply add
to your current business.
● State of the Art Equipment
● Store Design and Layout
● Setup with Frozen Yogurt & Soft Ice Cream related supplies
● Topping Recommendations
● Hands on training with you and your staff
Self Serve Concept
The self serve concept hasn’t been around long, and it is really just
starting to heat up here in the Upstate New York area.
It is a concept that features multiple (usually 5-8) machines built into
a wall, and is a complete self serve experience. The customer fills a
cup with yogurt or soft serve of their choosing, with as many flavors
as they wish. Then they move to the toppings area and choose from a variety of
20-40 toppings. Their product is then weighed on a scale and they pay by the
ounce.
Check out some pictures from this exciting new concept!
We realize that our success as a company depends upon the success
of our customers, and we take that very seriously. Working with
Specialized Equipment gives you more than just high quality, industry
leading equipment; it gives you our award winning sales and service
teams with their commitment to our mission:
“To become the most trusted, most valued partner of our customers and
suppliers in the ice cream equipment sales and service industry…
the model by which all others are judged.”
Location - Location is half the battle when developing a business
concept. With thousands of stores in our customer base, we know what to
look for in a good location. We can educate you and help you scout the
perfect spot.
Your Contractors - We know how important it is that any needed
construction gets done in a timely manner. At Specialized, we will work
with your contractors, plumbers, and electricians to answer any questions
they may have on the layout and requirements for the equipment.
Floor Plan / Store Layout - Whether it is a
new store or a change to your existing store
- the look, flow, and function of the location
is very important. At Specialized, we will
take your ideas and our knowledge and
create the best possible layout for your
store. Not only can our computer scale
drawings be used as specifications for your
contractors, but many times they can be
used to obtain permits and building
approvals.
Menu Creation - Your menu is not just a graphic with
prices. It is a vital piece of advertising and communication
with your customers. The products you sell should be well
thought out with a plan. The sizes you carry and the
semantics of what you call them is very significant. From
prices, to products, to portions, we can help you design
the best and most profitable menu for your store.
Suppliers - Throughout the years we have built strong
relationships with all of the suppliers for every item you need in your
operation. We provide all of our customers with a listing of suppliers with
all pertinent contact information that you need to get your store ready for
opening, and keep it running smoothly for your season.
At Electro Freeze, we have developed equipment specifically designed for the self
serve concept. This equipment has the advantages you need to produce a smooth,
creamy product that will keep your customers coming back for more. The ease of
use with our equipment allows you to streamline daily operation and minimize labor
costs and procedures.
If you are interested in learning more about this exciting new concept, please call
and speak to one of our Sales Consultants. We will be happy to assist with all of
your questions and even happier to have you come in for a true yogurt and soft
serve experience!
Training - At Specialized Equipment, we take training very seriously.
Hands on training for you, and your staff, is always included with our
equipment sales. A fully trained staff is an efficient staff, and
therefore more profitable for you. Well maintained equipment reduces
product waste, repairs, and possible service visits, also increasing your
bottom line and helping you to maximize your profits.
Before, during, and after the sale: We are always just a phone call away!