Katrina Lin, Oz Entertainment and Investment Pty Ltd , Sina Weibo

Present by: Oz Entertainment & Investment Pty. Ltd
E-mail: [email protected]
Contact number: 9663 9222
CHANGE
The Impact of Social Media
Source: WAYN for the World Travel & Tourism Council
The Impact of Social Media
Source: WAYN for the World Travel & Tourism Council
The Impact of Social Media
Source: WAYN for the World Travel & Tourism Council
What is Sina Weibo
What is Sina Weibo
Weibo Statistics
Statistics
Weibo Statistics and its Role in Media
Source: NASDAQ; Alexa Traffic Ranking
Weibo Statistics and its Role in Media
Source: NASDAQ
Weibo Statistics and its Role in Media
Source: China- Britain Business Council
Weibo Statistics and its Role in Media
Source: Sina Weibo Internal Source
Weibo Corporate Account Display
Corporate Weibo 2.0 — 60 Types Backstage Data
Weibo Statistics
Gender
Fans increase number
Age
active users rate
Page exposure rate
Daily active period
Weibo English Version
Account/ events
System
Landing page
Recommendation
For Weibo events
Ad placement
(top/ bottom/side
Corporate
accounts
banner )
Weibo search
engine
Information flow
(Fans headlines)
Build
Weibo mission
(Influential
accounts
Repost)
Ad display
World of mouth
(top/ bottom/side
(information spread out
through social network)
Amplify
Ad placement
(top/bottom/side
Sina Weibo Change
communication
methods between
brands and
consumers
banner )
Engage
Gift packs for
supporting
banner)
Topic promotion (topic
corporate events
recommend )、Weibo
discussion
forum
Information
flow
Promotion through
Social network
(account
recommendation)
Recommended
topic
Advanced search
engine
LBS
Location based
service
Influential
accounts repost
Sina Weibo Functions & Services - Banner Placement
Sydney University approve Chinese
“GaoKao” result,
Topic relevant posts reached over 103,239
times in one Week.
Father’s day Weibo posts: 24.65 million
Father’s Day
Air China (Australia) provide
$199 one way tickets on
“Valentine’s day”, and created
a “Weibo online Event” over
2000 people from Melbourne
participated in this event.
After Nike comment about
hurdle athlete Liu Xiang’s
greatness in London Olympic,
the post has been re-posted
130,000 times within 24 hours.
High
Participation
Emotional
Express
Hot Topic Discussion
The Voice of China, Weibo
discussion over 50.27 million times
A Chinese cuisine documentary had created
over 10 million times discussion on Weibo
舌尖上
的中国
Mother’s Day
Mother’s day Weibo posts:
23,87 million
Topic "European Cup” Weibo
discussion over 28.54 million
times
Topic “London Olympic “ Weibo
discussion over 399 million times;
video played over 98 million times
NBA live broadcasting attracts more than 3 million viewers
In the future…
Through Weibo,
You get to know EVERYTHING you are
looking for…
Existing Weibo Accounts Display
Tourism Industry – Official Bodies
Australia & New Zealand：
：
Northern/Southern America:
Tourism Canada
Tourism California
Africa:
Tourism South Australia
EU：
：
Asia:
Scandinavian Tourist Board
and Hundreds more!
Tourism Spain
Tourism India
Tourism China
Tourism Italy
Tourism Dubai
Tourism Japan
Tourism Holland
Tourism Singapore
Successful Campaigns on Weibo
Case Study – Air China International Australia
Weibo campaign top list
Method:
• Banner ad design & placement
• Landing page design & placement
• Influential accounts participation
• World of mouth effect
Case study – Audi Penfold
Case study – Audi Penfold
Company background
•Audi Penfold belongs to Penfold group,
this site opened for business in 1962,
currently is the highest volume output
dealerships in the Victoria state for their
respective brands.
•The Audi Driving Experience is a
national racing-track based highperformance advanced driving tuition
and education program. The Audi driving
experience offers participants the
opportunity to get behind the wheel of
some of Audi’s most exciting new models.
Execution
One week before the event, Sina Weibo
designed an exclusive activity page for Audi
Driving Experience under one of its influential
accounts with over 18,000 followers, which
named - “Melbourne Town”
Case study – Audi Penfold
This event page has event information,
images, video and online registration
function.
Hundreds of people were participated in
this event discussion, 40 people applied
and 10 were selected for the driving
experience.
Sina Weibo Application — Hotel Assistant
Sina Weibo Application — Hotel Assistant
Important information of the hotel
Hotel location, surroundings and sights
Hotel services review
Special features & facilities of the hotel
CASE STUDY- Beijing Kunlun Hotel
Installation time：
： 2012-06-28
“The most eye catching hotel”
CASE STUDY-Sri pan wa Phuket
Installation time：
：2012-06-05
First oversea resort that uses this Weibo
application and made effective orders
http://e.weibo.com/2074848871/app_1767678860
Booking Process
Order
Submit
Clients
Hotel's
official Weibo
Room list
Finish
Booking form
Data Review
Posts
management
Order form
management
Data
management
Avoid Unauthorized Use of Company Name
Get Verified !!!
Protect company reputation
Hold passes to Weibo annual meeting and events
Receive online training program
Receive online promotion service
Activate selected Weibo applications
Strength, Vision and strategy
are the key to success,
Sina Weibo is looking forward to your participation. Wish you and your business all the best!
More info:
[email protected]