shaping. online. research.


shaping. online. research.
15th General Online Research Conference,
March 04-06, 2013 in Mannheim
4. Symposium für anwendungsorientierte
Online-Forschung in der Betriebswirtschaftslehre
am 5./6. März 2013
MONDAY, 04/03/2013
9:00am – 4:45pm
Chairs: Monika Taddicken, Uwe Matzat
Joint PhD-Workshop of DGOF and CvK section of DGPuK
This workshop is only open to students who have applied before to take part in the workshop.
1:00pm – 4:30pm
Workshop 1: Designing Web Questionnaires
Mick P. Couper
University of Michigan, USA
5:00pm – 7:30pm
DGOF members meeting
Chair: Christoph Irmer
The members meeting will take place in German.
7:30pm – 10:30pm
Get-Together for all conference visitors
Socialize and enjoy the evening with colleagues and meet other researchers.
Participation is open to all conference attendees.
TUESDAY, 05/03/2013
8:30am – 9:00am
9:00am – 10:15am
Keynote: The Need for Faster Marketing Thinking & Slower Use of Flawed Traditional Research
John Kearon
Founder & Chief Juicer of BrainJuicer, United Kingdom
This is also the opening session of the conference.
10:15am – 10:30am
10:30am – 11:30am
A2: Incentives in online panels
Room Vienna
Chair: Mario Callegaro
Track A sponsored by
Rewards – Money for Nothing?
Peter John Cape, Peter Martin
Survey Sampling Germany GmbH, Germany
Effects of incentive reduction after a series of higher incentive waves in a probability-based online panel.
Bella Struminskaya, Lars Kaczmirek, Ines Schaurer, Wolfgang Bandilla
GESIS - Leibniz Institute for the Social Sciences, Germany
Timing of Nonparticipation in an Online Panel: The effect of incentive strategies
Salima Douhou, Annette Scherpenzeel
CentERdata, Netherlands
10:30am – 11:30am
B2: Best Practice 1
Chair: Herbert Höckel
Ad Appeal – App-Advertising put to test: 10 insights
Clarissa Moughrabi(1), Daniel Schmeißer(2), Nicolas Loose(1), Patricia Dähn(1)
1: Axel Springer AG, Germany; 2: phaydon | research+consulting GmbH & Co. KG
2 in 1 concept test – an integrative online approach for Emmi
Tanja Wulfert(1), Marcel Zbinden(2), Andreas Woppmann(1)
1: ISM Global Dynamics, Germany; 2: Emmi, Switzerland
Brand.Impact – Measuring the advertising effect online
Nikolaus Schmitt-Walter(1), Holger Geißler(2)
1: Plan.Net Gruppe für digitale Kommunikation GmbH & Co. KG, Germany; 2: YouGov Deutschland AG
10:30am – 11:30am
C2: Motives and motivation of social network and smartphone use
Room Zurich
Chair: Uwe Matzat
Does Posting Status Updates Increase or Decrease Loneliness? An Online Social Networking Experiment
Fenne große Deters(1), Matthias R. Mehl(2)
1: Freie Universität Berlin, Germany; 2: University of Arizona
Addicted to Socializing? – An empirical investigation of compulsive facebooking
with regard to motives, patterns and network quality.
Anh D. Lam-chi, Nicole C. Krämer
University of Duisburg-Essen, Germany
Young early smartphone adopters
Eilat Chen Levy(1), Yaron Ariel(2), Ruth Avidar(2), Vered Malka(2)
1: The Center for Internet Research & School of Management, University of Haife, Israel; 2: Dept. of Communication
Yezreel Valley College, Israel
Track Topics
A: Methodology and Surveys
B: Applied Research C: Social Media
S: SymanO
10:30am – 11:30am
S2: Konsumentenverhalten online I
Room Mannheim
Chair: Martin Kornmeier
Vom Lebensstil der Zukunft: Konsequenzen für den E-Commerce im Jahr 2020
Joubin Rahimi
Zukünftiges Konsumverhalten der heutigen ”Digital Natives“:
Ergebnisse einer qualitativen Online-Studie unter Jugendlichen zu deren Einstellungen und Verhalten
Dr. Christian Jarchow
GfK SE, Germany
11:30am – 12:00pm
12:00pm – 1:00pm
A3: Challenges faced by probability-based panels
Room Vienna
Chair: Ulrich Krieger
Track A sponsored by
Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel
Annelies Blom(1), Dayana Bossert(1), Frederik Funke(1,2), Franziska Gebhard(1),
Annette Holthausen(1), Ulrich Krieger(1)
1: University of Mannheim, Germany; (2): LINK Institut, Germany
Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants
Annelies Blom, Dayana Bossert, Virginia Clark, Frederik Funke, Franziska Gebhard, Annette Holthausen,
Ulrich Krieger, Alexandra Wachenfeld
University of Mannheim, Germany
Innovation in Data Collection: the Responsive Design Approach
Annamaria Bianchi, Silvia Biffignandi
University of Bergamo, Italy
12:00pm – 1:00pm
B3: Best Practice 2
Chair: Herbert Höckel
The Closer Effect
Esther Flath(1), Anne Philip(2)
1: SORGEM International Market Research, France; 2: Mondadori France
Read between the lines – understanding the potential of e-reading in Germany
Gerhard Keim(1), Dominic Fried-Booth(2), Patricia Blau(1)
1: GIM. Gesellschaft Fuer Innovative Marktforschung mbH, Germany; 2: Barnes & Noble, Inc., California
12:00pm – 1:00pm
C3: Trust in social media data and ethical implications for research
Room Zurich
Chair: Guido Möser
Beyond methodology – some ethical implications of ”doing research online“
Nele Heise
Hans-Bredow-Institut, Hamburg, Germany
Perceived and presumed trustworthiness of Wikipedia
Yaron Ariel, Vlad Vasiliu
Emeq Yezreel Valley College, Israel
Who do you trust: Facebook or your friends? – Analyzing predictors of privacy
protection in social networks
Christian Bosau
University of Cologne, Germany
12:00pm – 1:00pm
S3: Konsumentenverhalten online II
Room Mannheim
Chair: Henner Förstel
Customer Journey: Das Online-Nutzungsverhalten beim Autokauf – Empirische Befunde
und Konsequenzen für Werbetreibende
Markus Roosen
eBay Advertising Group Deutschland, Germany; Advertising, Germany
Stellenwert von Qualitätssiegeln, Rankings und Internet-Vergleichsportalen bei der
Auswahl eines Dienstleisters: Ergebnisse einer Onlinestudie
Dr. Thomas Rodenhausen
Harris Interactive AG, Germany
1:00pm – 2:00pm
2:00pm – 3:30pm
Poster Session
Building D
How the screen-out influence the dropout of a commercial panel
Beatrice Bartoli
Demetra SRL, Italy
Metadata on the demographics of online research: Results from a full-range study of available
online questionnaires on recruitment portals.
Christoph Burger, Stefan Stieger
University of Vienna, Austria
2:00pm – 3:30pm
Who commits Web 2.0 suicide? Differences in Big Five personality traits, Internet addiction and privacy concerns.
Christoph Burger, Stefan Stieger, Manuel Bohn, Martin Voracek
University of Vienna, Austria
“Social Media as Scientific Media“: The use of social media for science communication
Luisa Droszez, Daniel Schultheiss
Ilmenau University of Technology, Germany
Website usability cannot be assessed on the basis of screenshots
Ronja Engel(1), Gerrit Hirschfeld(2), Meinald T. Thielsch(1)
1: University of Münster, Germany; 2: German Pediatric Pain Center, Germany
HTML5 and mobile Web surveys: A Web experiment on new input types
Frederik Funke(1,2)
1: LINK Institut; 2:
Online Survey – Research with children on advertising impact
Verena Funkenweh, Jessica Busch, Anna Lena Amthor, Andrea Böer, Julia Gädke
Fachhochschule Köln, Germany
GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel
Lars Kaczmirek, Wolfgang Bandilla, Ines Schaurer, Bella Struminskaya, Kai Weyandt
GESIS - Leibniz Institute for the Social Sciences, Germany
E-questionnaire in cross-sectional household surveys
Milana Karaganis
Statistics Canada, Canada
The Effect of Chat as Continuing Interruption on Cognitive Performance
Eilat Chen Levy(1), Sheizaf Rafaeli(1), Yaron Ariel(2)
1: The Center for Internet Research & School of Management, University of Haife, Israel; 2: Yezreel Valley College, Israel
Influence of mobile devices in online surveys
Emanuel Maxl, Tanja Baumgartner
University of Graz
The Role of Trust in Online Shopping in the Technology Acceptance Model – A Meta-Analysis
Guido Möser(1), Anastassios Rinn(1), Florian Zercher(1), Nataliya Möser(2)
1: masem research institute GmbH, Germany; 2: masem training GmbH, Germany
Seducing the respondent – how to optimise invitations in on-site online research?
Małgorzata Półtorak, Jarosław Kowalski
IIBR (Gemius Group), Poland
Motives for Playing Browser Games: Exploring a Football Manager Simulation
Felix Reer
University of Tuebingen, Germany
Complex Product Development: Using a Combined VoC Lead User Approach for SMEs Requirements
Alexander Sänn(1), Ming Ni(2)
1: IHP GmbH, Germany; 2: Brandenburg University of Technology Cottbus, Germany
Ethics, privacy and data security in web-based course evaluation
Martin Salaschek, Christian Meese, Meinald Thielsch
University of Münster, Germany
Measuring Media Habits in a Self-Administered Online Questionnaire
Anna Schnauber(1), Teresa K. Naab(2)
1: Johannes Gutenberg University of Mainz, Germany; 2: Hanover University of Music, Drama and Media, Germany
Employed gamers’ motivations and behavior to play in the Internet
Daniel Schultheiss, Christina Schumann
Ilmenau University of Technology, Germany
Fitspiration as a kind of Lifestyle: A Mixed Methods Study about Fitness Blogs on Tumblr
Saskia Stäudtner, Sandra Pöschl, Nicola Döring, Dana Engmann, Daniel Schultheiss
Ilmenau University of Technology, Germany
Measuring occupations and other long-list questions worldwide – an Application Programming Interface
Kea Tijdens
University of Amsterdam, Netherlands, The
Research Design as an Influencing Factor for Reliability in Online Market Research
Jessica Wengrzik, Gabriele Theuner
HS Ludwigshafen, Germany
2:00pm – 3:30pm
S4: Ambient Intelligence
Chair: Martin Kornmeier
Spracherkennung in Apps: Einsatzgebiete, Nutzungsmöglichkeiten und Risiken
Stephan Mehlhase
EML European Media Laboratory Gesellschaft mbH, Germany
Kollaborative Ambient Systems: Von einfachen Steuerungen zu komplexen vernetzten und interaktiven Systemen
Prof. Dr.-Ing. Norbert Wehn
Lehrstuhl Entwurf Mikroelektronischer Systeme, TU Kaiserslautern, Germany
Ubquitous Computing: How Computing is Changing the Way we Live
Prof. Dr. Albrecht Schmidt
Human Computer Interaction Group, SimTech & VIS, Stuttgart University, Germany
3:30pm – 3:45pm
3:45pm – 4:45pm
A5: The role of respondents' personality in data collection
Room Vienna
Chair: Frederik Funke
Track A sponsored by
Propensity Score Weighting – Can Personality Adjust for Selectivity?
Alexander Glantz(1), Robert Greszki(2)
1: Ipsos Public Affairs, Germany; 2: University of Bamberg
Why are you leaving me?? - Personality predictors of answering drop out in an online-study
Meinald Thielsch, Steffen Nestler, Mitja Back
University of Münster, Germany
Comparison of psychometric properties of internet versions of the Marlowe-Crowne Social Desirability Scale between
two European countries
Vaka Vésteinsdóttir(1), Ulf-Dietrich Reips(2,3), Adam Joinson(4), Fanney Þórsdóttir(1)
1: University of Iceland, Iceland; 2: University of Deusto, Spain; 3: IKERBASQUE, Basque Foundation for Science, Spain; 4:
University of the West of England (UWE Bristol)
3:45pm – 4:45pm
B5: New approaches: from off- to online
Room Mannheim
Chair: Holger Geißler
Online Shelf vs. Real Shelf – Are There any Differences?
Andreas Woppmann
ISM Global Dynamics, Germany
Prison break: Releasing offline experiments from methodological constraints by
transforming them into playful online surveys
Henner Förstel(1), Dr. Kathrin Manthei(2), Univ.-Prof. Dr. Alwine Mohnen(3), Georg Berger(1)
1: MANUFACTS Research & Dialog GmbH, Germany; 2: University of Cologne, Faculty of Management, Economics and
Social Sciences; 3: Technische Universität München, Chair of Corporate Management
May I Have Your Attention, Please: The Market Microstructure of Investor Attention
Christopher Fink(1), Thomas Johann(2)
1: University of Mannheim, Germany; 2: University of Mannheim, Germany
3:45pm – 4:45pm
C5: Adapting methods to a social media data set
Room Zurich
Chair: Olaf Wenzel
Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.
Yoann Veny
Université Libre de Bruxelles (ULB), Belgium
Analyzing tourism behavior using geotaged photographs
Wolfgang Körbitz(1), Irem Önder(2), Alexander C. Hubmann-Haidvogel2
1: WU Wien, Austria; 2: MODUL University Vienna
Hyperlink network structure of digital collectives
Chiara Broccatelli, Maurizio Teli
<ahref foundation, Italy
3:45pm – 4:45pm
S5: Innovative Tools für die Online-Marktforschung I
Chair: Alexander Sänn
Nutzenpotential von Mobile Crowdsourcing-Communities für die Marktforschung:
Möglichkeiten und Grenzen
Steffen Engelhardt
Blauw Research GmbH, Germany
Avatare in der Marktforschung: Effekte künstlicher Interviewer im Online-Interview
Prof. Dr. Holger Lütters
Hochschule für Technik und Wirtschaft Berlin, Germany
4:45pm – 5:15pm
5:15pm – 5:55pm
A6: Income and working conditions
Room Vienna
Chair: Teresio Poggio
Track A sponsored by
Is my income fair? The relevance of the social context for justice sentiments – An experimental study
Hawal Shamon
University of Cologne, Germany
Measuring working conditions in a volunteer web survey
Pablo de Pedraza, Alberto Villacampa
Universidad de Salamanca, Spain
5:15pm – 5:55pm
B6: Applications and approaches in political sciences
Room Mannheim
Chair: Alexander Kustov
Who responds to website visitor satisfaction surveys?
Ioannis Andreadis
Aristotle University of Thessaloniki, Greece
Forecasting General Election Results in Poland 2011 on the basis of Social Media content
Pawel Kuczma, Wlodzimierz Gogolek
University of Warsaw, Poland
5:15pm – 5:55pm
C6: Hybrid media – looking into the future
Room Zurich
Chair: Andreas Woppmann
1. Blackbox Webradio: The Usage of Webradio in Germany - Program and Content in Saxony.
Benjamin Bigl(1), Markus Schubert(2), Stiehler Hans-Jörg(1)
1: University of Leipzig, Germany; 2: Kontur 21 GmbH, Leipzig
Social TV – Where TV meets Social Media. Consequences and opportunities
for viewer participation in online and offline media.
Bernadette Kneidinger
University of Bamberg, Germany
5:15pm – 6:20pm
S6: Werbewirkung (Online- / Mobile-Werbeformate) I
Chair: Martin Kornmeier
Mobile Revolution: eine Beweisführung in Zahlen
Barbara Eigner AG, Germany
Wirkung von TV und Online-Bewegtbildformaten: Status Quo der Crossmedia-Forschung
und Konsequenzen für den Mediamix
Jens Barczewski
GfK nurago GmbH, Germany
6:00pm – 6:20pm
A: Webdatanet
Room Vienna
Chair: Pablo de Pedraza
open for all conference participans
Webdatanet: multidisciplinary European network under COST Action IS1004
Stephanie Steinmetz(1), Lars Kaczmirek(2), Pablo de Pedraza(3)
1: University of Amsterdam, The Netherlands; 2: GESIS - Leibniz Institute for the Social Sciences, Germany; 3: Universidad
de Salamanca, Spain
The GOR 13 Best Practice Award is sponsored by
KOI Club
N5, 2
68181 Mannheim
Announcement of the Best Practice Award winner around 9:00pm
Drinks and fingerfood included in the ticket price.
Please note: You need a ticket to attend the party. Your party ticket will be included
if you have registered for the complete conference or if you own a day ticket for tuesday!
The party is sponsored by
WEDNESDAY, 06/03/2013
8:30am – 9:00am
9:00am – 10:00am
A7: Mobile versus online surveys
Room Vienna
Chair: Bella Struminskaya
Track A sponsored by
Mobile Research Performance: How Mobile Respondents Differ from PC Users Concerning Interview Quality,
Drop-Out Rates and Sample Structure.
Sebastian Schmidt, Olaf Wenzel
SKOPOS GmbH & Co. KG, Germany
Sensitive Topics in PC and Mobile Web Surveys
Aigul Mavletova(1), Mick Couper(2)
1: Higher School of Economics; 2: University of Michigan
Online Mixed Mode Surveying using a Responsive Design
Kathrin Kissau
NET-Metrix AG, Switzerland
Track Topics
A: Methodology and Surveys
B: Applied Research C: Social Media
S: SymanO
9:00am – 10:00am
B7: eCommerce and eMarketing
Chair: Wolfgang Körbitz
Predicting purchasing behavior throughout the clickstream
Chris Snijders, Ruud Verheijden, Martijn Willemsen
Eindhoven University of Technology, Netherlands
Re-building trust in online shops on consumer review sites:
Why online shops cannot deny what they have not done
Uwe Matzat, Chris Snijders
Eindhoven University of Technology, Netherlands
How to measure the success of online branding campaigns
Sarah Adam, Lisa-Charlotte Wolter
Hamburg Media School, German
9:00am – 10:00am
Room Zurich
C7: Success factors of social media communication
Chair: Cornelia Züll
How to tweet to get retweeted? Exploring the success factors of Twitter accounts of retailers
Jesse Willem Jochanan Weltevreden
Hogeschool van Amsterdam, University of Applied Sciences, Netherlands, The
Design and Embedding of Online Videos and their Effects on Conversion Rates of a Website
Michael Beier(1), Christoph Schreiber(2)
1: University of Applied Science HTW Chur, Switzerland; 2: University of Cologne, Germany
9:00am – 10:00am
Room Mannheim
S7: Innovative Tools für die Online-Marktforschung II
Chair: Dr. Detlef Struck
Nutzenpotential der Interaktion mit Kunden über Online-Diskussionsforen:
Ergebnisse einer empirischen Untersuchung
Prof. Dr. Christian Homburg, Dipl.-Kffr. Laura Bohrer, Dr. Martin Artz
Lehrstuhl für ABWL und Marketing I, Universität Mannheim, Germany
Innovative tools for product and service evaluation: Options and problems taking online
film ratings as an example
Jon Puleston
Global Market Insite, Inc. (GMI), USA
10:00am – 10:15am
10:15am – 11:00am
Keynote: The future of the Internet and the 5th estate: The Internet’s Gift to Democracy
William H. Dutton,
Oxford Internet Institute, University of Oxford
10:15am – 11:00am
Room Mannheim
S8: Innovative Tools für die Online-Marktforschung III
Chair: Martin Kornmeier
Möglichkeiten zur impliziten Messung von Emotionen am Beispiel
webcambasierter Gesichtsausdruckserkennung
Aleksa Moentmann, Felix Bernet
LINK Institut für Markt- und Sozialforschung GmbH, Germany
11:00am – 11:15am
11:15am – 12:15pm
A9: Preventing item non-response
Room Vienna
Chair: Holger Geißler
Track A sponsored by
Does one really know?: Avoiding noninformative answers in a reliable way.
Edith Desiree De Leeuw, Anja Boevee, Joop Hox
Utrecht University, Netherlands
Identifying and Mitigating Satisficing in Web Surveys: Some Experimental Evidence
Jan Eric Blumenstiel(2), Joss Roßmann(1)
1: GESIS - Leibniz Institute for the Social Sciences, Germany; 2: Mannheim Centre for European Social Research, Germany
Measuring wages via a volunteer web survey – a cross-national analysis of item nonresponse
Stephanie Steinmetz(1), Bianchi Annmaria(2)
1: University of Amsterdam, Netherlands; 2: University of Bergamo, Italy
11:15am – 12:15pm
B9: Panel discussion: Qualitative Online Research: Deeper insights – or just faster and cheaper?
Moderation: Horst Müller-Peters,
Online and mobile research has bred a broad range of new methods in qualitative research. Will those methods add new
fields of application for qualitative research, or do they mainly replace traditional qualitative work? Can online techniques
increase the quality of results, or do they rather deliver insights “light”, while saving time and money? What will be the
main applications for qualitative online research in the future, and where are their limitations?
Five well known experts from the qualitative research industry will discuss these topics from different points of view in
order to find out: “Would Freud rather work online today”?
John Kearon, Founder and ChiefJuicer, Brainjuicer UK
Stephan Teuber, CEO, GIM – Gesellschaft für innovative Marktforschung, Germany
Sven Arn, Managing Director & Partner, Happy Thinking People, Germany
Dirk Ziems, CEO, Concept M, Germany
Richard Gehling, Head of Qualitative Research, TNS infratest, Germany
In cooperation with
11:15am – 12:15pm
C9: Social media and elections
Room Zurich
Chair: Ioannis Andreadis
US Electoral Compass and looking towards the German Federal election 2013
Gareth Ham
Brandwatch, United Kingdom
Participation in Political Debates through Blogging in Germany: A Time-Series Analysis of the Relationship between
Political Blogs and Mass Media
Florian Buhl
University of Münster, Germany
German Parties and Social Media: Event-Dependent Communication on State Elections
Andreas Elter
MHMK University for Media and Communication, Germany
11:15am – 12:15pm
S9: Werbewirkung (Online- / Mobile-Werbeformate) II
Room Mannheim
Chair: Martin Kornmeier
Digital Advertising: Die Wirkung von Online- und Mobile-Werbeformaten im Vergleich
Sonja Knab
TOMORROW FOCUS Media GmbH, Germany
Auswirkungen des Second Screen auf die Wirksamkeit von TV-Werbung:
Wenn Konsumenten in der Werbepause zum Tablet greifen
Christian Schulze
Frankfurt School of Finance & Management, Germany
12:15pm – 1:15pm
1:15pm – 1:45pm
Award Ceremonies
Poster Award sponsored by
Wissenschaftspreis für anwendungsorientierte
Online-Forschung in der Betriebswirtschaftslehre sponsored by
2:00pm – 3:00pm
A10: Interactive questionnaire design
Room Vienna
Chair: Frederik Funke
Track A sponsored by
Slide to ruin data: How slider scales may negatively affect data quality and what to do about it
Frederik Funke(1,2)
1: LINK Institut; 2:
Reducing Response Order Effects in Check-All-That-Apply Questions by Use of Dynamic Tooltip Instructions
Tanja Kunz, Marek Fuchs
Darmstadt University of Technology, Germany
Using interactive feedback to enhance response quality in Web surveys.
The case of open-ended questions
Matthias Emde, Marek Fuchs
Darmstadt University of Technology, Germany
2:00pm – 3:00pm
B10: Research into organizational online communication
Room Mannheim
Chair: Dominic Gregr Fried-Booth
The Change of Organizational Communication Strategies in the Online Media Age –
Identifying Publics and their Reception Heuristics
Valentin Belentschikow
Technische Universität Chemnitz, Germany
Webcare on social network sites: attentive customer care or privacy infringement?
Joris Demmers(1,2), Jesse Weltevreden(1), Willemijn van Dolen(2)
1: University of Applied Sciences of Amsterdam; 2: University of Amsterdam
Little Big Data. An evaluation of the serviceability of automated data collection
for the analysis of organizational online-communication.
Jakob Jünger, Paula Nitschke
University of Greifswald, Germany
2:00pm – 3:00pm
C10: Political participation and civil society
Room Zurich
Chair: Ilona Biernacka-Ligieza
Civil Society in a Networked World: Comparing Offline and Online Association Networks in Germany and Japan
Center for International, Comparative, and Advanced Japanese Studies, University of Tsukuba, Tsukuba, Japan
Politicians in the virtual sphere - the impact of the ICT on the local democracy in Poland.
Ilona Biernacka-Ligieza
University of Opole, Poland
The New Divide? Political Participation of online and offline populations in Europe
Alexander Kustov
University of Mannheim, Germany
2:00pm – 3:00pm
S10: Datenschutz / Strategische Fragen der Onlineforschung
Chair: Martin Kornmeier
Datenschutz als Herausforderung im Online-Marketing: Ergebnisse einer empirischen Studie
Stefan von Lieven
artegic AG, Germany
Strategisches Social Media Marketing: Rahmenbedingungen, Erfolgsfaktoren, empirische Erkenntnisse
M.Sc. Philipp A. Rauschnabel
Lehrstuhl für Marketing, Otto-Friedrich-Universität Bamberg, Germany
3:00pm – 3:30pm
3:30pm – 4:30pm
A11: Motivating respondents in online surveys
Room Vienna
Chair: Edith Desiree De Leeuw
Track A sponsored by
Pros and cons of virtual interviewers – vote in the discussion about surveytainment
Małgorzata Półtorak, Jarosław Kowalski
IIBR (Gemius Group), Poland
Technical and methodological meta-information on current practices in online research:
A full population study of online questionnaires from recruitment portals.
Christoph Burger, Stefan Stieger
University of Vienna, Austria
The monetary value of good questionnaire design
Florian Tress
ODC Services, Germany
3:30pm – 4:30pm
B11: Survey participation
Room Mannheim
Chair: Leslie Minda Tkach-Kawasaki
Interview Duration in Web Surveys: Integrating Different Levels of Explanation
Joss Roßmann, Tobias Gummer
GESIS - Leibniz Institute for the Social Sciences, Germany
The fish model: What factors affect participants while filling in an online questionnaire?
Bahaaeldin Mohamed(1), Anja Lorenz(2), Daniela Pscheida(3)
1: TU Dresden, Germany; 2: TU Chemnitz, Germany; 3: TU Dresden, Germany
3:30pm – 4:30pm
C11: Crowdsourcing and motivation via social media
Room Zurich
Chair: Maren Heltsche
Motivate the crowd: A qualitative analysis of motivation management on crowdsourcing platforms
Isabel Mohr, Anja Solf, Daniel Schultheiss
Ilmenau University of Technology, Germany
Creative crowds: A meta-analysis of creativity processes in crowdsourcing
Daniel Schultheiss, Anja Solf
Ilmenau University of Technology, Germany
3:30pm – 4:30pm
S11: Strategische Fragen der Onlineforschung
Chair: Martin Kornmeier
Erfolgsfaktoren von Produktinnovationen: Ergebnisse einer Meta-Analyse von Online-Konzepttests
Andrea Gadeib
Dialego AG, Germany
Internationalisierung im E-Commerce: Internationale und interkulturelle Unterschiede
als Chance für deutsche Onlinehändler
Henning Heesen
Salesupply AG, Germany
4:30pm – 4:45pm
4:45pm – 7:30pm
Workshop 2: Writing a peer-review report for journal articles:
insights for current and potential reviewers
Mario Callegaro, Google, United Kingdom
Workshop 3: Creative survey design: the art and science of designing better surveys
Jon Puleston, GMI, United Kingdom
Workshop 4: Introduction to weighting online surveys
Stephanie Steinmetz, University of Amsterdam, Netherlands
Annamaria Bianchi, University of Bergamo, Italy
Workshops jointly organized with
Track Topics
A: Methodology and Surveys
B: Applied Research C: Social Media
S: SymanO