2015 winter edition

_
2015
winter
edition
welcome
introduction
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kleine fabriek
amsterdam international children’s trade fair
Twice a year international children’s fashion and
accessories professionals gather in Amsterdam
for kleine fabriek. A mix of selected international
brands and young designer labels present a high
quality selection for visiting buyers, with all kinds
of brands from mid-priced to high-priced articles.
Kleine fabriek offers a unique combination of
fashion (clothing, underwear, swimwear, shoes,
socks, hats, bags) and objects (toys, interior
accessories, furniture, bed linen). The carefully
selected range of mid-range and high-end labels
is typical for the show.
The selection of labels clearly reflects the
current and trendsetting fashion scene in all its
manifestations. Always with a strong focus on
quality, creativity and innovation. That is what
kleine fabriek represents. In order to warrant
consistent quality of the brands offered, kleine
fabriek maintains an application and admission
process for all brands signing up.
“by attending kleine fabriek, participants
and visitors can tune-in for two days
on the developments in the whole industry”
FACTS
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next edition: 18 & 19 january 2015
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biannual trade fair
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children’s fashion, shoes and
accessories, objects and toys
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almost 250 brands from over
18 different countries
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11.000 sqm trade floor with
4.000 sqm stands
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unique combination of fashion
and home & gift products
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national and international
visitors from over 28 countries
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76% of visitors is owner, head of
purchasing, or leads the
company
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honourable speakers to inform
and inspire the industry
product
categories
baby clothing
children’s clothing
teen clothing
accessories
home & gift
conscious
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www.kleinefabriek.nl
www.facebook.com/kleinefabriek
www.twitter.com/kleinefabriek
www.instagram.com/kleinefabriek
www.pinterest.com/kleinefabriek
media
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Kleine fabriek and the participating brands are
promoted internationally;
• website kleine fabriek
• social media: facebook, twitter, instagram and
pinterest
• regular newsletters to all potential visitors and
exhibitors
• press releases
• press invitations for national and international
journalists
• personal invitations for noted boutiques and
stores from all over Europe
Kleine fabriek cooperates with the leading national
and international media, such as Kid’s Wear, Vogue
Bambini, Collezioni Bambini, Luna, Milk, Milk B,
Milk Decoration, Naif Magazine, CBW, Ninsmoda,
WGSN, Papier Mache, KidX, Kids Magazine,
FashionUnited, Textilia, Bengels, Babywereld,
K-Boetiek, Kindermode, Jij & je Kinderen, Ouders
van nu and Kek Mama.
And the kleine fabriek experience continues online.
We cooperate with national and international blogs
such as Prêt à Pregnant and Prêt à Mama,
Kindermodeblog, Kid’s Wear Department, Pirouette
blog, Urban Moms, Just by Manon, Mother book,
City Mom and more.
stands
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Kleine fabriek offers two concepts:
all-in concept and space only.
all-in concept
Kleine fabriek offers participants complete stands
including walls, racks, furniture, lighting and the
brand name on the stand. Stands are offered in a
wide variety of sizes. Space, visibility and the overall
feeling are taken into consideration when designing
the layout of the fair.
space only
Exhibitors can also order space only at kleine
fabriek, so without walls, furniture and racks. This
as opposed to the all-in concept. In this way, kleine
fabriek offers exhibitors the possibility to create
their own environment and presentation to visitors.
How to do so is free for the exhibitor, within certain
conditions. It can range for example from a product
presentation, an own stand construction or a
performance. You can create your own world.
all-in
concept
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including
• amount of sqm on fair floor as
indicated
• standard lighting
• stand cleaning
• lunch for 2 persons or more
depending on stand size
• brand name and contact
details on website, listed 3
weeks before, up until
4 months after fair
• national and international
promotion
• exhibitor passes
• free wifi
• electricity (300W)
• brand name on stand
• walls
• shelves & bars
• table & chairs
space
only
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including
• amount of sqm on fair floor
as indicated
• standard lighting
• stand cleaning
• lunch for 2 persons or more
depending on stand size
• brand name and contact
details on website, listed 3
weeks before, up until
4 months after fair
• national and international
promotion
• exhibitor passes
• free wifi
contact
___
If you are interested in exhibiting at kleine
fabriek, you can contact our sales manager:
Mylène Fluri
+31 (0)20 4421960
[email protected]
www.kleinefabriek.nl
For any other inquiries, you can contact our
office on + 31 (0)20 4421960 or send an e-mail
to [email protected].
application
procedure
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Available space is allocated to those
brands that:
1. match the concept of kleine fabriek
through type of product, quality, style and
individuality.
2. Add to the existing mix of labels.
Kleine fabriek is part of Modefabriek BV.
Modefabriek BV, located in Amsterdam,
organises Modefabriek and kleine fabriek.
These high quality business to business
events, where business meets creativity, are
the biggest fashion fairs in the Netherlands and
are wellknown for their unique design. Every
year, a total number of 50.000 international
professionals visit our fairs.
amsterdam
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Amsterdam is known for its pioneering approach
towards forward-thinking concept stores, especially in
the children’s wear market. It also serves as a fashion
hub in line with Milan, Paris and London. Travelling
to kleine fabriek is convenient: Schiphol International
Airport is only 10 minutes away from the event location
and (international) trains stop close by.
flight information
train information
helsinki
2 h flight
oslo
stockholm
tallinn
1,5 h flight
dublin
1 h flight
amsterdam
brussels
paris
lisbon
barcelona
warsaw
amsterdam
london 4 h 30m
berlin 6h 30m
antwerp 1h 10m
brussels 1h 50m
prague
zurich
lyon
berlin
cologne
strasbourg
porto
copenhagen
copenhagen
london
bilbao
dublin
vienna
budapest
düsseldorf 2h 15m
cologne 2h 40m
frankfurt 3h 45m
paris 3h 25m
prague
milan
strasbourg
toulouse
zurich
rome
valencia
lyon
milan
athena