FASHION // ACCESSORIES FRAGRANCE // COSMETICS

FASHION // ACCESSORIES
FRAGRANCE // COSMETICS // BEAUTY
WINE AND DINE // social scene
AND MUCH MORE...
MEDIA KIT 2013 LABELMAGAZINE.COM.AU
ABOUT LABEL MAGAZINE
DEMOGRAPHICS
Living ARRANGEMENTS
LABEL represents a new industry platform showcasing the
best in fashion, style, beauty, and lifestyle with brand building
design and imagery.
Female 76%
Renting 51%
Male 24%
Own Property 34%
LABEL is fast becoming one of Australia’s prime fashion
and lifestyle titles. This premium quality, quarterly fashion
publication appeals to today’s most powerful consumers.
SOCIOECONOMIC
INCOME
AB 34%
Under 20,000 3.9%
C
31%
20,000 - 29,000 14%
LABEL offers a fresh approach to fashion, dining and lifestyle.
LABEL attracts new names, established prestige brands,
and style setters.
D
21%
30,000 - 39,000 19%
E
14%
40,000 - 49,000 19.1%
LABEL MARKETING
14-17 4.3%
18-24 19%
25-34 34%
35-49 29%
Clothing $1800
50+ 13.7%
Cosmetics $190
LABEL is not left on newsagency shelves. Copies are
presented to people who enjoy shopping for fashion, dining,
accessories, and jewellery. LABEL sponsors fashion, business,
entertainment, music, and film events. The magazine is
promoted via selected print and electronic media including
www.labelmagazine.com.au.
AGE GROUP
50,000 - 60,000 24.7%
60,000+ 19.3%
BUYING POWER
(AVERAGE SPEND PER MONTH)
EDITORIAL
LABEL readers dine out, indulge in quality wines, drive
beautiful cars, and live in stylish homes.
cover story
LABEL is a showcase of Australian fashion, style, and lifestyle.
Since launching in 2006 LABEL has gained market position
by taking a fresh approach to Australian style.
Label discovers what makes the ‘Whirling Dervish’ of American fashion run
LABEL is a quarterly publication featuring fashion, dining,
and the celebrity lifestyle.
so fast and how motherhood has calmed her restless pursuit of perfection.
W
ho is Rachel Zoe? How did a young woman with
no formal fashion training become one of the most
influential people in the fashion industry? It is a
question that has been asked many times before but in essence
fashion is her drug. Born in New Jersey in 1971 as Rachel Zoe
Rosenzweig she reportedly rang her father on the first day of her
job as a magazine fashion assistant in 1993 and told him that she
would happily do the job for free because she loved it so much.
Today she is THE fashion stylist in America achieving fame
most notably for her work with celebrities. Fashion houses,
beauty firms, advertising agencies and magazines editors are also
clamouring for the Zoe touch and while her bread and butter
work is stylist she has recently branched out into designing her
own brand and range. Her first big break as a stylist was working
with Jennifer Garner making sure that she was the centre of
attention at the 2003 Emmys. In a town where image is everything
that success did not go unnoticed and soon she had landed other
high profile starlets such as Cameron Diaz, Paris Hilton, Lindsay
Lohan, Keira Knightley, Anne Hathaway and Kate Hudson.
However it was her partnership with Nicole Ritchie that really
established her name. The then BFF of Paris Hilton became
a media and fashion world darling when they helped launch
the boho-chic look that consisted of large clunky jewellery,
loose-fitting dresses and shirts, paired with an ultra slim frame.
The size zero phenomenon was born and with it a round of
controversy about body image and eating disorders. As the
person deemed responsible for the skinny look, Rachel had to
defend herself against all manner of accusations most particularly
when a model died from an eating disorder. “Before I came along
there were skinny women such as Audrey Hepburn, Twiggy,
Veruschka and Kate Moss. I didn’t invent this look and everyone
forgets that I also work with people who are a normal size.”
That success was the catalyst for her first book. ‘Style A to
Zoe: The Art of Fashion, Beauty and Everything Glamour’ was
DISTRIBUTION
LABEL is strategically distributed to reach high-income
consumers in Queensland, New South Wales, and Victoria.
LABEL is presented to diners at high-end social events and
luncheons, fashion launches, wine makers’ dinner, motor
vehicle launches, and other major occasions designed to
attract people who can afford to enjoy prestige products
and services.
labelmagazine.com.au
ADVERT
PROMOTION
CAMILLA
ELILA
LABEL is proactive promoting the magazine, brand, and
readerships through a number of industries and events
relating to fashion, business, hospitality, entertainment,
music and film.
EUROPEAN CULTURE
JBRAND
LISA BROWN
MELA PURDIE
NO-L-ITA
PETER LANG
PIANURA STUDIO
ROBIN’S JEAN
TWIN-SET BY
SIMONA BARBIERI
REGULAR FEATURES
Fashion, Accessories, Jewellery
Cosmetics, Health, Beauty, Fragrance
Luxury goods
Travel, Motoring, Wining and Dining
Movies, Music, Books, Shows
Social Scene
co-written by Rose Apodaca in 2007 and made it to the New
York Times Bestseller List. Everything you wanted to know
about living a stylish life from a celebrity stylist's point of view
was discussed including tips on home décor, dressing stylishly,
travel, and entertaining.
The next step of course was to become a reality TV star in her
own right and The Rachel Zoe Project was born in 2008. The
series followed the life and daily world of Rachel and her two
fashion associates, Taylor Jacobson and Brad Goreski, as well
as her life with husband and business partner, Rodger Berman.
Goreski has since left to start his own TV show ‘It’s a Brad,
Brad World.’ The fourth series focuses on Rachel dealing with
Brad's departure as well as her pregnancy with Skyler, her first
son with Rodger.
As someone with the power and position to make or break a
brand it wasn’t long before she branched out into releasing her
own products or combined with manufacturers eager to jump
on board with her personal vision for how something should
look and wear. Judith Leiber handbags, Piperlime Shoes and
Samsung mobile phones were just some of the companies
clamouring to be associated with ‘the stylist to the stars’. In
2011 she released her first contemporary collection of footwear,
separates and handbags with her love of vintage-inspired, 60s
and 70s style showing through.
For all the fabulousness that she has now Rachel still remembers
how her life was not always smooth sailing. She suffered as a
teenager from ‘Mean Girl’ syndrome when the girls at her school
were ultra petty, picked on her for being different and didn’t
want her to be successful. You have to wonder what those same
girls are thinking now of their former class mate. “As far as I
can remember, every dime I ever had went towards something
extravagant,” she recalled of her life. For her it was about buying
the very best that she could afford. “I would rather spend more,
buy fewer items and have them forever.”
ShOP S133 + S134 ORACLE BOULEvARD, BROADBEACh QLD I T 07 5526 8002
ShOP 50 MARINA MIRAGE SEAWORLD DRIvE, MAIN BEACh QLD I T 07 5532 8557
ELEMENT-DESIGN.NET.AU I fACEBOOk ‘ELEMENT BY TALIA MUNRO’
7
Advertising Rates
ARTWORK
Casual
Charges/Proofs and Specifications
Full page colour $4,500
Half page colour $3,500
• Photography, artwork, copy writing, advertising design and
Third page colour $2,500
• Proof supplied in PDF format.
DPS $6,000
• Advertisers are responsible accuracy on proofing.
Back cover $7,000
• Changes and approvals required by email or fax.
Inside FC or Inside BC $6,000
layout fees on application.
• Complete material supplied as press quality pdf (300 dpi)
• Document setup to final trim size (see page specifications)
Multiple booking rates on application. Run-ons available.
Advertising deadlines
Publication Booking Deadline
Material Deadline
1 September 2013
1 August 2013
8 August 2013
1 December 2013
1 November 2013
8 November 2013
1 March 2014
1 February 2014
8 February 2014
1 June 2014
1 May 2014
8 May 2014
PAYMENT TERMS
CANCELLATIONS
10 per cent GST applies on all prices.
• Written
cancellations accepted seven days prior to booking
deadline. Cancellations after the booking deadline will be
charged at full rate.
Total cost per issue to be paid as follows:
• On contract one third total cost.
• With proof approval one third total cost.
SALES AND ADVERTISING ENQUIRIES
• On publication one third total.
Elizabeth Austin 0431 015 666
E [email protected]
T 07 5591 7231 F 07 5538 5964
PO Box 8875 GCMC QLD 9726
DESIGN AND ARTWORK ENQUIRIES
E [email protected]
EDITORIAL
ADVERT
fashion
beauty
AreThe
you refinery
freshen up your foundation
Winter may see a drop in your vitamin D levels, but your
skin doesn’t have to hide under heavy bases. We’re in love
with fresh foundations – there’s nothing more glamorous
than good skin, even if you have to fake it.
Overweight?
Leave the chunky styles in your wardrobe this season and
take in the grace of winter. Think feathery metals and delicate hues
of jewels. Fall in love with lustrous gold and sparkling silver.
1.
Melanie was! She started her journey by attending
one of our FREE InFoRmatIon
SESSIonS on
Irina Shayk for
de Grisogono
Gastric Banding and Gastric Sleeve Surgery.
Laura Mercier
secret Concealer $45,
David Jones. A moisture
hit designed for the
eyes’ dark circles, which
won’t settle into lines
and wrinkles.
8.
Before: 120kg
Giorgio armani
face fabric spf 12
$80, David Jones.
The matte Micro-fil™
formulation brings out
your natural glow with
fluidity which blends
to perfection.
Lancôme teint Visionnaire $65, Myer.
The full coverage corrector and silken
foundation treats your skin with the
active Visionnaire ingredient.
2.
6.
After: 72kg
3.
lift anD seperate
Surgical Procedures
Abdominoplasty
Breast augmentation
Breast lift
Breast reduction
Browlift
CO2 Fractionated Laser (Hot Dot)
Erbium laser resurfacing
Eyelid surgery (blepharoplasty)
Face lift
Fat transfer
Gynaecomastia
Inverted nipple correction
Labiaplasty
Liposuction and liposculpture
What coulD be better than pin-up girl
raDiance that WithstanDs a little pilloW talk?
5.
Estée Lauder’s new Pure Colour Blush lasts all day without streaking or fading and offers
contours like Michelangelo. The luminous optic technology increases colour impact and
clarity and comes in two finishes – satin and shimmer. RRP $60, all major department stores.
Winter is renowned as the most sophisticated
fashion season and hair is no exception; play
up polished, textured roots and politely tousle
those lengths – it’s all about bone structure.
Sita Murt exemplified the accessible allure at
this year’s Mercedes-Benz Fashion Week in
Madrid, showcasing soft, graduated bobs with
lengths that kiss the nape of the neck.
■
■
■
16th July
17th September
12th November
EXPERIENCE-KNOWLEDGE-CARE
WeightLoss Solutions Australia
1. Kenneth Jay Lane gold-plated Swarovski crystal drop earrings $168.75, NET-A-PORTER.com 2. Dolce & Gabbana floral gold-tone Swarovski crystal charm bracelet $910,
NET-A-PORTER.com 3. 5th Avenue Jewellers multi-coloured sapphire and diamond cuff bangle $17,000, 07 5575 5600. 4. Mawi London ornate leaf necklace with crystal
tier $900, mawi.co.uk 5. Celestia ring from the Calleija for Aston Martin Collection featuring an Astar cut Morganite surrounded by diamonds set in 18ct white gold $13,900,
Calleija Jewellers, Marina Mirage 07 5528 3666. 6. Lara Bohinc Tatjana drop earrings $1029, luisaviaroma.com. 7. Pink Tourmaline and diamond ring in 18ct white gold, POA,
Middleton’s, Marina Mirage 07 5531 0500. 8. Keiko Uno ‘Coral Garden’ ring in sterling silver with opal and pearl $505, Osborne+Grace Gallery, Marina Mirage 07 5532 2282.
Call 07 5598 0500 to reserve your seat.
Session starts at 6pm.
label magazine winter 2013
Beauty
news
What’s new, what to try
and what to buy.
Melanie’s life has changed dramatically!
4.
Come and meet the team from WeightLoss
Solutions Australia at one of our upcoming
FREE InFoRmatIon SESSIonS.
30
stila stay all day hd
illuminating Beauty Balm
$65, from Mecca Cosmetica.
This illuminating beauty balm
primes and hydrates, with
flawless coverage.
skin02 Mineral Makeup Compact $62 and
kabuki brush $28, skino2.com.au. Let your skin
breathe through this adaptive, vitamin-packed
powder with honeysuckle to calm and repair.
7.
Session dates:
■ 11th June
■ 13th August
■ 15th October
Be the best you can be...
Enhance your natural beauty
Centrally located at:
Suite 1101, Lakeside 2 Bermuda Point,
1 Lake Orr Drive, Varsity Lakes QLD 4227
Wanted: Lancôme Hypnôse Star Mascara the brush amplifies
lash-line volume for eyelid batting in super curvy style. inspired
by the infamous betty boop and supermodel Daria Werbowy,
the black diamond effect glosses to a gel finish, rrp $52.
Texture means less suburban mum and more
edge and we are coveting Australian-based
Hairjamm’s Pure Fibre Control at $26.95 from
hairjamm.com to rock our roots. The organic
complex means natural control, low shine and
conditioning with a texture that thickens,
defines and smoothes for that salon-fresh feel.
Neck lift
Otoplasty (ears)
Promoitalia thread lift
Sclerotherapy
Skin cancers
Skin tightening treatments
Non Surgical Procedures
Anti-ageing laser treatments
Brow lifting
Cheekbone sculpturing
Chemical peels
Collagen stimulation
Facial volume replacement
Injectable wrinkle treatments
Line fillers
Lip augmentation
Microdermabrasion
Pigmentation and freckles
Sharpen jaw line (Nefertiti Lift)
Skin analysis
Skin tightening
Smokers lines, lipstick bleed
Softening strong platysma bands (neck)
Sonophoresis
(ultrasonic collagen stimulation)
Tattoo removal
Temples revolumised
Vascular irregularities, capillaries
Zeltiq Fat Freeze treatment
Dr John Flynn MB, BS, Dip. RACOG, FRACGP. Dip. P. Dermatology, FACCS.
Fellow of the Australasian College of Cosmetic Surgery. Certified
by the American Board of Laser Surgery. Dr John Flynn has over 20
years medical experience and is a respected educator within the field.
Phone: 07 5555 7888 | 1300 881 388
Suite 2, 98 Marine Parade, Southport QLD 4215
Email: [email protected] Web: www.cosmedic.com.au
[email protected] www.wlsa.com.au
labelmagazine.com.au
37
PAGE SPECIFICATIONS
LABEL
TRIM
H: 297mm
W: 210mm
BLEED AREA
H: 303mm
W: 216mm
FULL PAGE
ADVERT
AREA
H: 267mm
W: 58mm
TYPE AREA
H: 267mm
W: 180mm
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1
AREA
H: 128mm
W: 180mm
LABEL
DOUBLE PAGE
SPREAD
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1
LOSS OF IMAGE AREA DUE TO PERFECT BINDING
HALF PAGE
ADVERT
THIRD PAGE
ADVERT
AREA
H: 70mm
W: 180mm
TRIM
H: 297mm
W: 420mm
DOUBLE PAGE
SPREAD
BLEED AREA
H: 303mm
W: 426mm
TYPE AREA
H: 267mm
W: 390mm
Please allow a 30mm safety gutter in centre of spread