connexscions - Nanyang Technological University
Transcription
connexscions - Nanyang Technological University
CONNEXSCIONS VOL. 6 ISSUE II JAN - MAY 2010 FYP Tales of the Unexpected Alumni recount the shocks and surprising lessons Youth Olympics Fever Students get pitched into the action The WKWSCI Encyclopaedia Your first (unofficial) edition CONTENTS On Campus Alumni 3 Chair’s Message 4 Toast of the Town Cheers to our award-winning students and alumni! 6 FYPs Get Real-world Exposure Big time clients are adopting FYPs into their business practices. 8 A Call to Nepal Students brave the Himalayan winter for infocomm research. 10Youth Olympics Fever Hits the Campus NTU students pitch themselves into the action through a special YOG practicum. 11Countdown to the Conference Pre-conference events and professor-led tours to lend substance and style to ICA 2010. 12Media Magnet The second Asian Journalism Fellowship programme attracts top journalists. 20Long Way, but not Wrong Way Mature students are bringing an edge to the cohort. 23Band of Brothers Big-heartedness among FYP students push friendships to the next level. 24Passion’s Fruits Broadcast students take their artistic fervour beyond the classroom. 26Talent Exchange Charismatic visiting professors and scholar enrich WKWSCI programmes. 28FYP: Tales of the Unexpected Alumni recount the laughs, shocks and surprising lessons from their FYPs. 30Beer Nuts With a pint of beer and a dash of comedy, three final-year students build a new fan base for Brewerkz. 32The (Unofficial) WKWSCI Encyclopaedia Cover Story 14Get Smart! Using revolutionary smartphones as new-generation learning tools, tertiary students are finding it a cinch to get smarter. CONNEXSCIONS Vol. 6 Issue I1 Jan – May 2010 EDITORIAL & DESIGN TEAM (Back row, L-R) Eunice Chew Yi Xian, Cassandra Lew Jun Xuan, Lin Xinyi, Glenn Lim Yin-De, Cherie Chong Hui Ling and Erwin Nah Hark Eyan. (Front row L-R) Fiona Teo Hooi Nhar, Grace Chen Enhui, Ho Ying Yi, Sharon Hiu Qing Yun and Noelle Yong Huifen. (Loh Pei Si is not in the picture.) ADVISORS Dr Yeoh Kok Cheow, Dr Suwichit Chaidaroon, Ms Juleen Shaw, Mr Christopher Yaw SPECIAL THANKS TO Dr Benjamin Detenber, Dr May O. Lwin ON THE COVER Fourth-year student Fahimah Thalib exemplifies the wired student of today, who uses her smart phone to work, play and learn on the go. — By Erwin Nah 2 CONNEXSCIONS Email us your news to include in the next issue: [email protected] CHAIR’S MESSAGE A s another academic year comes to a close we can look back on what has happened in the School with fondness and pride, and look forward with anticipation and excitement to finishing the last exam, to taking a break, to Convocation. It’s a time of year filled with energy and expectations, endings and beginnings. Students become alumni, and the University marks the occasion in numerous ways, including an appeal for donations. I know this feels strange to final-year students who may still be wondering when they will get their first regular paycheck and where it will come from, but I also understand why the pitch is made. Graduating students often want to cement their connection to the School and the University, and giving to NTU can be an important manifestation of that connection. There’s much more to the bond between alumni and the School than money, of course. Alumni volunteer their time by helping to promote the School to prospective students, and explaining what the SCI experience is like to curious parents of freshman. They burnish the School’s reputation by bringing their creative spark to their workplace, excelling in their professions and winning awards. And while the network of friends and shared interests among alumni have been forged, tried and tested during their time here at the Wee Kim Wee School, they will serve them well in years to come. This magazine, too, connects people and I hope alumni continue to contribute to it. All these activities are important, especially as the School’s 20th anniversary approaches, and we share a sense of deepening history. In this issue of ConnexSCIons you will find reflections on the FYP experience from current students and alumni, articles on major upcoming events like the International Communication Association conference and the Youth Olympic Games, and a look at how new information and communication technologies are changing the way SCI students live and work. Of course, there are also features on current activities and people in the School and alumni news. As usual, I think you will find it very entertaining. Benjamin H.Detenber CONNEXSCIONS 3 ON CAMPUS Toast of the Town Desmond Lim Cheers to our award-winning students and alumni! By Noelle Yong Class of 2007, Journalism & Publishing Best of News Design Competition 2010, and News Picture of the Year at the Singapore Press Holdings English and Malay Newspaper Division Awards. stories, some people use video and Desmond has won three awards for his work as a photojournalist at I choose to use the camera,” said Desmond. “The School has given The Straits Times this year. Two of me a very cross-disciplinary kind his outstanding photographs were of training. I can film videos, I recognised for excellence at the can photograph, I can write. That U.S.-based Best of News Design helps a lot with new media—much Competition 2010. The other was of journalism is going to happen awarded by the Singapore Press online with multi-media.” Holdings. “Some people use words to tell our to be Desmond counts it an hon al award tion rna inte an h recognised wit from the New alongside photographer s ious papers. stig pre er oth York Times and Samuel He Class of 2008, Electronic & Broadcast Media (now Broadcast & Cinema Studies) Best of News Design Competition 2010 Now a photojournalist at The Straits Times, Samuel won the award for a photo he had taken for the paper. “This is my first time winning an international award for my work, so it was really happy news for me,” said the affable young man. “I enjoy the process of working on a story and discussing how to make the pictures work. As a photojournalist, I also like the fact that every day I feel like I’m constantly learning new things about the craft. “At WKWSCI I was on the GOFAR team which went to Laos for a reporting stint. I also travelled with my FYP group to the Philippines and lived there for about two months to work on a documentary on the kidney trade. I think of those experiences as baby steps on my journey.” Linda Lee Lessons on journalism and ethics come to life on the job for Samuel . Class of 2004, Public & Promotional Communication Media magazine’s Asia Pacific Young Public Relations Professional of the Year at the Asia Pacific PR Awards da, seen here with Tim A proud moment for Lin Development Manager ss ine Gingrich, APAC Bus AC Executive Vice (left) and John Russell, AP President (right). 4 CONNEXSCIONS Linda was recognised for her outstanding work during her tenure with Weber Shandwick Shanghai. She has recently moved home after three years in Shanghai and is back with Weber Shandwick Singapore. “My career has only just started with this award—this is a testimony and recognition of my passion and efforts over the last few years,” said the dynamic professional. “The WKWSCI internship initiated me into the industry where I was initially out of my comfort zone. Previous faculty Assistant Professor Constance Chay-Nemeth pushed me and my peers to think out of the box, read more, have an intelligent opinion and to speak up.” ON CAMPUS Serena Ng Class of 2000, Journalism & Publishing Nanyang Outstanding Young Alumni Award Serena was recognised for excellence in her work as an international business and financial reporter. She is currently based in New York where she writes for the Wall Street Journal. “I’m extremely lucky to be doing something I really enjoy, and get paid for it at the same time,” Chua Chin Hon said a happy Serena. “Interacting with so many different people, whether they are interview subjects, confidential sources, or colleagues, has helped me broaden my perspective and see things in different ways. It’s a constant learning experience and that’s what I find the most gratifying.” Serena is pleasa ntly surprised an d pl that her wor k in the U.S. over th eased year s is recogn e last five ised in Singapor e. Class of 1998, Journalism & Publishing Nanyang Outstanding Young Alumni Award Chin Hon was bestowed with the award for professionalism in his coverage of world news such as the Sichuan earthquake, the 2008 Beijing Summer Olympics and the Asian tsunami. He is currently U.S. Bureau Chief at The Straits Times. “I think journalism is an integral part of an informed citizenry,” said Chin Hon. “Though I’m not Esther Tan in Singapore, I hope my work will contribute a little in helping readers at home better understand the changes in the U.S. and China. “The one experience from WKWSCI that’s stayed with me in my job is the questioning attitude; never Chin Hon en co assume what you’ve been presented is correct or ‘the young journa urages lists to get a groundi truth’, ” he said firmly. ng in regional eco nomic history. Class of 2005, Public & Promotional Communication Nanyang Outstanding Young Alumni Award Esther was recognised as being a member of Singapore’s first all-woman Everest team. “Fear was a very real emotion up on Everest, especially when we were staying at the bottom of the Khumbu Icefall, an icy section where most of the fatalities happen on the mountain,” recalled the spunky sportswoman. “When we witnessed an avalanche from our campsite that morning, we were both horrified and grateful to be alive. It really helped to have teammates around for psychological and emotional comfort, and Esther at 7900m above sea level. She considers reaching the summit a histo to remind one another why we were doing this in the first place... I’ve ric achievement for Singapore women. Phot o since learnt that no matter how intimidating your dreams are, they can be cour tesy of NATAS Singapore Women’s broken down into manageable bits.” Everest Team. Melvin Chen, Welyon Sutjipto, Meredith Yong and Sharlene Lim Third-year Broadcast & Cinema Studies students The Perfect Take, Best Story Award at Singapore’s First Creative Video Awards 2010 Their short film is a witty take on the behind-the-scenes aspect of the production process behind making films. “The award is an assurance to me and the team that we are on the right track, and is like a confidence boost for me, a recognition of my work,” said team member Melvin. “It serves as an impetus for me to create better and more creative works in the future.” The Perfect Take can be viewed at: http://www.esma.sg/cva. The last sho t of The Pe rfect Take. CONNEXSCIONS 5 ON CAMPUS FYPs Get Real-World Exposure The FYPS T he final year project (FYP) is a rite of passage for any WKWSCI student. But while it used to be that FYPs would end after submission, an increasing number of FYPs have been so well received by their industry partners that they are being taken out of the confines of the classroom and into the clients’ business world. Projects “Get Your Sexy Back” partnering Asia Pacific Breweries (APB), “Go Red for Women” partnering the Singapore Heart Foundation, and “Create Action Now! (CAN!)” partnering the Singapore Youth Olympic committee are prime examples. ConnexSCIons caught up with the FYP teams to unearth their magic formula. Sexy Back: Think long-term from the onset. Having a mix of these three elements might be useful: • The campaign message cannot be a superficial one that will only last as long as a passing fad. • Succession—someone has to take over the project after you graduate. Building a campaign that is sustainable and scalable makes it easier for someone to take over the campaign and run with it. • Build strong networks over the course of your project. Your advocates of the cause will continue to sing from your hymn book even after you have left the building. Go Red: Find a niche or an area that has been neglected. For example, heart health is an often neglected area in health campaigns. If there is more work to be done or more awareness to be created, your FYP would have greater sustainability and impact in the years to come. CAN!: Have constructive discussions together with the client throughout the course of the campaign. This ensures that both sides are working towards a common goal. Successfully fulfilling that goal helps make the campaign sustainable as it enhances the client’s interest in developing the campaign further. 6 CONNEXSCIONS Class of 2008 Get Your Sexy Back (GYSB), Tan, Rebecca Ye nny Da , Fong Yue Yeng, Jae Loh B) (AP ries we Client: Asia Pacific Bre te responsible drinking The pilot campaign to promo r 2008. Pre-launch, was held from Dec 2007 to Ma the streets of Orchard to tease the public, they roved paign launch event was Road over a weekend. A cam they took to the tertiary thrown at Zouk. Post-launch, roving sessions. A institutions with full-day school d at *scape. Campaign campaign closure event was hel e placed with supporting collaterals and premiums wer es Powerhouse. Lastly, partners like Timbre and St Jam paign across Singapore they had an outdoor media cam in early 2008. Regional Director Bennett The high-energy team with APB ustin and GYSB Ambassadors. Neo, DJ and event host Joe Aug Create.Action.Now! (CAN!), Class of 2009 Aveline Chiok, Luana Low, Tee Xin Yi, Venetia Chung Client: Singapore 2010 Youth Olympic Games Organising The campaign to excite youths about the 2010 Youth Olympic Games included events held at SMU on 10 Jan 2009, such as: • Official launch of the Singapore 2010 logo. • CAN! Run A 2010-metre run for 2010 youths to spark off their participation and create excitement about the games. • CAN! Play A carnival for the public to try out various sports that will be featured during the YOG, such as equestrian, wrestling and handball . • CAN! Party A concert for young music talents to perform and for the youths to have fun after a day of energetic events. ON CAMPUS Big time clients are adopting dynamic FYPs into their business practices. By Noelle Yong Go Red For Women, Class of 2009 Angelina Chung, Denise Goh, Dylan Wan g, Janus Goh Client: Singapore Heart Foundation (L-R) Janus, Angelina, De nise and Dylan admire their collaterals. They organised two big events promoting heart health for women. The first was the campaig n launch held at the Singapore Flyer. The Flye r had just opened and they managed to get the management to light the flyer in red every day for the month of February. The second was a roadshow at Raffles Plac e where a flash mob demonstrated the dang ers of heart disease by feigning a heart attack. They also had a public health screening catering to busy career women at the roadshow. Committee (SYOGOC) The girls with the can-do spirit, the CAN! team of 2009. THE CAMPAIGNS ARE STILL grow i “Get Your Sexy Back” (GYSB) has seen 3,813 people—and counting—make a pledge to support responsible drinking. The campaign is still going strong with a constant slate of events such as the GYSB Boomz 09 concert featuring stars such as JJ Lin. It is also an active partner at campus events such as the SMU Waikiki Fiesta 2010. To support the campaign, check out their website: www. getyoursexyback.sg. “Go Red for Women” and CAN! are being continued by Public & Promotional Communication (PPC) division FYP groups from the Class of 2010. Joyce Tan, Kok Yin Yin and Chua Wei Wei have multiple events lined up to promote heart health for the Go Red extension campaign. Events include Go Red @ Raffles and various supermarket roadshows among others . More details at www.littlereddress. com.sg/ “We have carried on working with the Little Red Dress symbol to provide resonance,” said the 2010 FYP team. “Last year’s campaign was more of a fashionfronted campaign. This year we are focusing more on creating awareness in terms of encouraging women to take action in starting a ng! heart-healthy lifestyle.” The successful launch of CAN! became a springboard for a series of quarterly CAN! Festivals by the SYOGOC, leading up to the games in August 2010. The themed events are: CAN! Discover (Culture and Heritage), CAN! Click (Digital Media), CAN! Green (Environment) and CAN! Arts (Arts). The FYP team comprising Charlotte Tan, Charissa Tan, Joanne Yan and Sabina Lim spearheaded the CAN! Arts phase. They organised the CAN! Pledge competition with the aim of getting youths to pledge to be creative. At the time of writing, 275 pledges have already been made. More details can be found at www. canpledge.com “The first campaign was phenomenol as it established a ready pool of enthusiastic youth volunteers who understand the true spirit of CAN!” said the 2010 team. “We have since upped the numbers of the CAN! Facebook group by about 500 at time of writing. Also, the previous phrases were more educational in their execution, ours was a more experience-based approach of encouraging youths to execute their creative ideas.” CONNEXSCIONS 7 ON CAMPUS In Nepal, citizens think nothing of travelling for hours a day on foot. Health volunteers walked for four hours from a neighbouring district for a focus group in Achham. Photos courtesy of the GO-FAR team. A Call to Nepal Students brave rudimentary living conditions for the sake of their infocomm project By Sharon Hiu 8 CONNEXSCIONS W ith the luxury of intermittent electricity and running water in their staff quarters provided by their host, Bayalpata Hospital, final year students Faiz bin Mohd Irwan Law, 24, Nadia bin Mohamed Ismail, 22, and Muhammed Nazran Ahmad, 29, were already living the high life amongst the Nepalese villagers. In December last year, the group headed up to Achham, Nepal, where they stayed for two weeks working on a memorable final year project. There in Achham, their job was to take in the circumstances, conduct focus groups and return to recommend improvements to Nepalese healthcare delivery. According to group, no such research has ever been carried out in the area where many live below the poverty line and face regular political unrest. Interestingly, the team discovered that while wireless mobile phones may seem like an ON CAMPUS unobtainable luxury to the villagers, the ownership of these wireless gadgets is higher than that of landline phones. “This is because the infrastructure for landline is very tedious to construct in such a hilly area,” said Faiz, qualifying that many of the villagers share their mobile phones. Although the area uses the CDMA wireless technology, a 3G platform, network coverage is “very unstable” and “very difficult because the signal is really weak”, discovered the group. One way the group proposed to aid the villagers was to provide community healthcare workers with sponsored mobile phones and prepaid credits. “This will help them improve the means of getting information, thus improving their level of knowledge in health issues and also help to efficiently get medical help for their patients,” explained Faiz. While their stay in Achham was a challenging one, involving long treks, biting cold and rudimentary living conditions, it was fruitful in terms of personal growth, concluded the students. Team member Nadia admitted, “I went there with the idea that our way of life was better. But upon staying there for two weeks, I learnt that everyone has his or her own definition of what is ‘better’. There is no stress over here. Well, you might be physically stressed, but it’s manageable!” That eye-opening lesson in itself was worth the entire experience, agreed the team. Faiz (in black hoodie), conducting outdoor focus groups with the help of the group’s translator-cum-guide. Nazran (in red), Faiz (seated) and Nadia (far right) interact with Nyaya Health volunteers who help run the Bayalpata Hospital. Wild animals are a common sight in the village. The trip actually taught her to be less frightened of dogs, said Nadia wryly. A line of people wait patiently for medical attention at the emergency entrance of Bayalpata Hospital. At the far end, patients queue outside the outpatient entrance. CONNEXSCIONS 9 ON CAMPUS YOG Fever Hits Campus NTU students pitch themselves into the action with a special practicum. By Glenn Lim ar me from final-ye sign template ca de ng ni in w y. e Th ing Hue Kelly Chang Sh ADM student Producer K en Lim overs A once-in-a-lifetime opportunity awaits students here at WKWSCI when the Youth Olympic Games kicks off in August. The School has organised a special Youth Olympic Village news reporting practicum just 2010 youths for the event. For academic running 2010m as pa rt of YOG festivities. units, students will run a daily newspaper catering to the 5,000 athletes and officials in the Games. “Just as the inaugural Youth Olympics is a historic event, this practicum is also unprecedented,” said course instructor Juleen Shaw, formerly group editor at MediaCorp Publishing. “Not only will the students get to run a daily newspaper in real-time, they will have an international readership. “The bonus, of course, is getting a ringside seat at the sporting events with their press pass. They could be witnessing a future 10 CONNEXSCIONS ees the them Michael Phelps or Cathy Freeman in the making.” The special practicum, which has been fully subscribed by students from various NTU schools, is supported by WKWSCI as one of its contributions to the Youth Olympic Games. The Singapore Youth Olympic Games Organising Committee (SYOGOC) sees the Games as building a bridge across diversity through the celebration of sports. The newspaper, which will be delivered to competitors every morning at breakfast, is expected to cover interviews with the young athletes and YOG ambassadors from around the world, as well as Youth Olympic Village news and columns on pivotal sporting events each day. It will run for eight pages daily, with 12 pages dedicated to the first and last editions. As for what participants can pick up from the course, WKWSCI coordinator for the newspaper, Mr Andrew Duffy, said, “Students have e song for Y OG 2010 to understand that reporting is more important than writing. “Writing is just 10 percent of being a journalist. It is more about finding and gathering news.” The school of Art, Design and Media (ADM) collaborated with WKWSCI on a design template. ADM students enrolled in the Publication Design module were tasked by Assistant Professor Danne Ojeda Hernandez to design the newspaper as part of their course requirements. The newspaper, when it goes live, will cover all 26 sports of the Games, as well as cultural events and outings planned for the athletes and officials. Being able to gain “professional” news writing exposure by reporting on a massive event like the YOG— and gain four academic credits in the process—is a rare opportunity for students. It even makes this writer, a final-year student, wish he could be around—just a little longer— to participate! ON CAMPUS Countdown to the Conference Pre-conference events and professor-led tours lend substance and style to ICA 2010 W hether you might be interested in “Avatars from Hegel to Hu Jintao” or “Antecedents of Crisis Communication”, a dynamic series of ICA 2010 pre-conferences is creating added buzz among conference participants. The 12 pre-conferences, to take place from 22 to 25 June, have been primarily designed to allow for a relaxed atmosphere where academics specialising in particular fields of research can gather and engage. Topics range from cultural research and feminist scholarship to online social capital, and include presentations on “Advertising and Persuasion in the Online World” as well as “Alternative Media, Resistance and Protest Strategies in a Global Society”. A full list of pre-conferences can be found at www.icahdq.org. Conference coordinator Dr May O. Lwin elaborated, “The pre-conferences allow scholars to network and share ideas with likeminded others.” Workshops will be held at Suntec International Convention Centre, UniSIM, Singapore Management University and Ngee Ann Polytechnic. Also in the works for conference visitors are local tours and activities. Lecturer Mr Andrew Duffy, one of the ICA coordinators, has been planning walking tours around tourist hotspots such as Little India, Chinatown and Lau Pa Sat. Conference convenor Professor Ang Peng Hwa hopes visitors will be able to see the vibrancy in and around Singapore despite its perceived image as a highly controlled society. In fact, one of the aims of ICA 2010 is to showcase Asia. WKWSCI faculty travelled around the region to encourage Asian scholars to make the trip to Singapore to promote Asian scholarship in communication. One of the ways Asia will be showcased is through the use of regional cultures. For example, the gift bags for the conference will be partly made of batik material personally sourced by the ICA coordinators from Indonesia. Dr Lwin noted that using indigenous cottage industries allows ICA an opportunity to have greater social meaning as well be environmentally friendly. ICA is the largest academic association worldwide supporting the discipline of human communication. This year’s conference, held from 22 to 26 June, will only be the second time the conference is being held outside of the United States and the first time in Singapore. Given the engaging range of activities planned, one thing visitors to ICA 2010 Singapore can be sure of is that they will not run out of things to do. By Glenn Lim ICA delegates who take time off to tour Singapore will appreciate the juxtaposition of old and new. ICA 2010 gift bags for delegates will use hand-made batik sourced from cottage industries in Indonesia. Suntec International Convention Centre,—one of the conference venues. CONNEXSCIONS 11 ON CAMPUS Media Magnet Second Asian Journalism Fellowship programme attracts top journalists By Glenn Lim T he 2010 Asian Journalism Fellowship (AJF) programme officially commenced on 8th February this year. This three-month programme is supported by the Temasek Foundation and WKWSCI. Running for its second year, the programme saw 17 outstanding journalists representing print, broadcast and online media from 17 Asian cities converging at WKWSCI. The journalists were selected based on their suitability in terms of professional development and the perceived value they would bring to the Fellowship. 12 CONNEXSCIONS When ConnexSCIons spoke to the journalists, they expressed unanimous delight for the opportunity to gain professionalism and be more engaged with the regional industry. Miss Fan Ming, a senior producer at CCTV said, “I believe NTU has the wonderful social resources, education system and professional environment that I wish for. I want to polish my mind, rethink my mission and rectify my weaknesses as a professional journalist, as well as promote my leadership skills and improve my ability to integrate resources in such an information over-loaded Internet era.” Highlights of the programme included professional workshops, seminars and site visits. There were also exchanges with Singaporebased journalists and journalism students, in a bid to facilitate information sharing. As part of the programme, the journalists were also given the opportunity to work on independent projects, with the university opening up resources for the participants to tap on. Mr. Chanchal Pal Chauhan, special correspondent with The Economic Times in India said, “As ON CAMPUS a journalist, we have to reinvent ourselves and take ourselves to the next level. We need to have different levels of exposure and experience new events in a new place. I believe AJF offers me an opportunity to grow in life—both professionally and personally, and to have a commitment towards life. It provides me the opportunity to think rationally and to have a positive aspect on my thinking, thus helping me to enrich myself as a professional.” Despite the wealth of professional exchanges, participants also had time to relax at social events, where they found themselves establishing closer bonds with each other. Miss Agnes Lam, a reporter at the South China Morning Post, revealed, “A few of us have become quite close, sharing our childhood stories and views on work, marriage and relationships. We also share the same values as journalists —which is to present stories with facts and evidence in a fair and just way.” By Fiona Teo The journalists enjoying a hear ty moment after dinner. Mr Ali Raza, news editor at the Daily IBRAT in Pakistan, notes that Singapore is “clean and nice, with NTU providing a very good atmosphere for us to do research work”. The AJF journa lists gather for a birthday cele bration. ConnexSCIons at a Click Mr Chanchal Pal Chauhan, special correspondent with The Economic Times in India, relishes the opportunity that AJF has offered him to “enrich myself as a professional”. Get your soft copy of ConnexSCIons, downloadable from www.ntu.edu.sg/ sci. Click on “Alumni”, then “SCI Alumni Newsletter ConnexSCIons”. Pick from current or archived issues. Get connected with a click! CONNEXSCIONS 13 C OV E R S TO RY Using revolutionary smart phones as new-generation learning tools, tertiary students are finding it a cinch to get smarter. 14 CONNEXSCIONS C O V E R S TO RY Using revolutionary smart phones as new-generation learning tools, tertiary students are finding it a cinch to get smarter. by Lin Xinyi, Loh Pei Si & Erwin Nah A s 20-year-old WKWSCI student Cassandra Lew settles into the backseat of bus 179 travelling home, her phone lights up with an alert: She has been tagged in a Facebook note called ‘COM207 Mid-term Exam Welfare’. She accesses the Facebook note through the 3G network, and finds that it is from her classmate Andrew Darwitan. It is a link for his coursemates to download his study material. He has summarised and condensed eight chapters of notes into a file entitled ‘An Index of Important Works and Theories’, and has generously uploaded his work online for his friends. Cassandra accesses the link and saves the file onto her phone. Within minutes, she is studying for the upcoming quiz on the hour-long bus journey home. If the dawn of the Internet, with its 24/7 connectivity and Web accessibility, had seduced us with the promise of information and discovery, today’s mobile smart phone has upped the ante by throwing portability and customised applications into the mix. And students are the smart beneficiaries. With their technological savvy, social connectivity and natural drive to “one up” the competition, tertiary students in particular have wholeheartedly embraced smart phones as new-generation learning tools which their parents—or even fellow alumni from earlier cohorts—did not have the benefit of. Retro to Revolution Smart phones, which have been on the market for the better part of the decade, are phones that boast micro-computer functionality. Ericsson was the first to market its R380 model as such, proudly heralding the “start of the mobile Internet revolution” in 2000. Smart phones were first marketed as an extension of the workplace and were regarded primarily as “business handsets”. It was not until 2008 that Apple shook the industry up with the iPhone. By introducing “customisation” through downloadable content in the form of Apps (applications), the iPhone revolutionalised the way consumers conducted business, approached learning and even picked restaurants. Over the years technology perfected phone capabilities from a rudimentary black and white Internet interface to an array of formats: Global Positioning System (GPS) capability displays real-time map guides, ‘push’ technology updates email inboxes instantaneously, while 3G network accessibility makes reading the news and watching videos a breeze. CONNEXSCIONS 15 C OV E R S TO RY iPhone or Blackberry? Which smart phones have the market share? Just ask around campus—the names on students’ lips seem to be either “iPhone” or “Blackberry”. Some students, such as Lam Xueying, 23, from the NTU School of Humanities, even owns both. “The Blackberry is for messaging and pushmail function, and the iPhone is for games and apps,” quipped Xueying. Despite the popularity of iPhones and Blackberrys among tertiary students, a recent report by Gardner Research data shows that smartphones operating on Symbian technology still dominate the market at 47 percent while Blackberry and Apple are fast gaining ground at 21 percent and 15 percent respectively. Google’s Android and Microsoft round up the pack. According to business consumer magazine Fast Company, 2009 witnessed the sale of 176 million smart phones worldwide. The figure is forecasted to swell to 233 million this year, and more than 1.5 billion by 2013. Another report by Gardner Research is even more optimistic, predicting a 97 percent increase in touchscreen mobile device sales by this year. Homework On the Go For students, a multifarious menu of learning apps range from those that provide facts to those that organise schedules, appointments and to-do lists. Any function that helps a student manage time or keep updated on current affairs can be considered a learning app. Factbook augments education with bite-sized and comprehensive information on each country’s geography, economy, history, government and social issues. For the student of intercultural or international communication, this is a concise summary of a country in fifteen minutes flat. 16 CONNEXSCIONS Likewise, there are apps for mind mapping, periodic tables, Shakespeare and even languages. So which learning apps are most popular with NTU students? Fourth-year WKWSCI student Collin Kam, 24, who has a Garmin-Asus Nuvifone M20, calls the smartphone his lifesaver during the various language classes that he takes. He has Spanish and Malay dictionaries loaded in the phone, which he uses to translate instantly whenever he wants to look up an unfamiliar word. Second-year WKWSCI student Jayne Tham, 20, finds that “when I have no time to fish out paper and pen from my bag, my iPhone comes in handy for taking quick notes”. For many students, digital organisers also win out over hard copy organisers because of their attractive combination of portability, text customisability and activity alerts. The password protection option also gives pocket digital organisers more security than the traditional notebook. For students who work part-time or for corporate executives, syncing a to-do list with everything C O V E R S TO RY else is imperative for keeping on top of important appointments and deadlines. The app ‘iHomework’ even allows for the tracking of assignments, monitoring of grades and even professors’ contact information for deadline extensions. Students report an increase in productivity because anything can be accessed anywhere and everywhere via their smart phones. A tongue-in-cheek survey done by Stanford University researchers on 200 college students found that students are so addicted to their phones that 30 percent checked the option: “I consider my iPhone to be a ‘doorway to the world’, and 75 percent admit to sleeping with their iPhones. Here at NTU, Muhammad Nazran Ahmad, 29, a fourth-year WKWSCI student, loves his Blackberry Bold so much that he uses it six to eight hours a day, “I used to go home, sit down in front of the computer and check my email accounts and stuff like Facebook. Now, thanks to push technology, by the time I get home, I’ve already updated my Facebook status and replied my emails. I don’t have to scramble for a computer or carry a laptop everywhere I go to attend to important emails anymore.” Students are also employing learning and social networking sites with greater efficiency because of the mobility offered by smartphones which have turned the world into a “knowledge network” of sorts. Final-year project groups have been using Facebook to publicise their campaigns, but they have now gone further by “pushing” dates, reminders and location information to those attending their events. The Rise and Rise of Apps The forerunner in the field of apps, iPhone, now offers more than 140,000 apps for download from the Apple’s App Store. A ConnexSCIons check on the iPhones’s App Store shows that there is a multitude of studentfriendly apps with in-built word processing functions that allows us to file and organise documents in various formats, before syncing with our laptops or email accounts. Other smart phone operators are also getting in on the act. Blackberry’s App World, launched in April 2009, boasted 2,000 new applications within three months, while Google’s Android application offerings increased from 10,000 to 20,000 apps within five months last year. Critics have likened Blackberry’s offerings to an upscale boutique with its competitive pricing and quality offerings while scoffing at Android’s offerings as a thrift store with sub-par stock. On the other hand, Apple has taken targeted student applications one step further with iTunes U. Available on the Apple Store, iTunes U makes audio-visual material on varsity subjects available to students for free downloading. The system even offers tours to the finest museums as well as an array of other experiential educational content. Insisting on Resisting There do exist students who refuse to jump on the bandwagon because they do not appreciate the intrusiveness of smart phones or being connected all the time. Others equate poor battery life with additional expense and the trouble of charging their phone daily. In addition, smart phones may not be the most personal way to communicate. “It’s so strange when I see people out on dates but they’re both glued to their smart phones,” observed fourth-year WKWSCI student, Nur Raihana, 22. “It’s as if the only thing they share is CONNEXSCIONS 17 C OV E R S TO RY their common affection for their gadgets!” Yet there is no doubt that for many students, their smart phones have revolutionised life to the point of no return. Whether it is clarifying a statement you do not agree with in class, or sending discussion mind maps instantaneously to friends, every new app offers us another creative means to improved productivity. Some students surveyed said they would like to see Adobe and Flash plug-ins installed into their phones. Others have suggested that smart phones should tap into solar power so battery life will no longer be an issue. As the number of apps skyrockets, students more than anyone else, stand to gain as the majority of apps are designed for multi-tasking young adults. smartphone wish list We asked students what apps they wished their phones sported... shoutouts with geographical information live football streaming real time local weather by area flash for smartphones firefox for smartphones teleportation taser unlimited battery life bill paying applications speech to text function 18 CONNEXSCIONS C O V E R S TO RY old school vs. new media The test: To settle the debate on which medium is better for taking notes. The tester: Lin Xinyi,Year 4, Communication Studies. Her philosophy: iPhone is the greatest invention since sliced bread.Very curious to see how her iPhone fares against pen and paper when it comes to note taking for class. The class: French Language Level 1. The opponents: Azone Foolscap Paper & Black Uniball Jetstream Pen v.s. iPhone 3GS. Pen & Paper smart phone CONNEXSCIONS 19 ON CAMPUS L o n g way but not to the Institute of Mental Health!” Nazran said with a chuckle. Overnight, Nazran had to learn how the industry worked, register the company and settle all administrative matters. On top of the nitty-gritty details, he needed to work fast at managing projects and handling employees. But the resourceful lad overcame the obstacles, leading his Nazran (far le company to a $300,000 turnover. ft) savannah -the and his team running a Right now, Nazran is taking m ed a ev ent. Nazran with host Michelle Chia at time off from his business to Cube party. concentrate on his studies. The enterprising young man said, “My parents have always wanted one of their kids to go to a local university. To make them providing events marketing for irst to JC or poly, then proud and to prove that I’m more big clients such as Capitaland and to NTU. That is the capable than what people think, I Singapore Press Holdings. convetional route taken made it my life’s goal to get into a After two years in Nanyang by most WKWSCI students. But local university.” Polytechnic, he left as he realised not everyone’s path has run this He enrolled at the Singapore that he did not want to pursue straight. A few have taken twists Polytechnic and did a partand turns along the way, arriving in Information Technology. time Diploma in Business our midst with more maturity and Armed only with an ‘O’ level certificate, Nazran spent two years Administration, earning the life experience. in Hewlett Packard, where he saved credentials to enter NTU. After such a long and arduous up enough to start a business. path, he truly appreciates his “Coming from a poor family, education and shares why he I grew up wanting to break free chose WKWSCI: “I was told of financial constraints. Business Muhammad Nazran the girls are prettier! …OK, seemed like one of the best ways,” Ahmad, 29, Year 4 besides that, WKWSCI is the he confided. best communications school in Striking out with limited Muhammad Nazran Ahmad set resources was not the only obstacle Singapore. up Cube Communications Pte Ltd Nazran had to face. His father also “I have my whole life to four years ago with just two friends, passed away during that period. work and money can always be $600 and a virtual office. With a earned but university—the door “With no-one to train or teach die-hard attitude and a passion for you anything, leaving you grasping to a wealth of knowledge and a entrepreneurship, he grew the Cube in the dark… it was a crazy time. plenitude of friendship—happens to a company with 13 employees, The stress is enough to send anyone but once in a lifetime.” F Breaking out of the ‘Cube’ 20 CONNEXSCIONS ON CAMPUS Wrong way These students who have taken an unconventional route to WKWSCI stand out in more ways than one. By Eunice Chew Star Searched Jerry Yeo, 23, Year 2 I t is well known that WKWSCI has produced a string of Mediacorp starlets—think Joanne Peh and Lynette Khoo, both from the Class of 2006. While these fan favourites go on to stardom after graduation, Jerry Yeo seems to have gone about things the other way round. This First Runner Up in Star Search 2007 is now a rising star in Channel U drama, The Illustionist, co-starring veteran artistes such as Thomas Wong. But when he is not in front of the cameras, he is in front of his computer, bashing out assignments just like the rest of us. In fact, this humble 23-yearold diligently replied my interview questions at 1am in the morning. Following Star Search, he had been offered a contract by Mediacorp. Back then, he was a freshman at WKWSCI. “I had the rare opportunity to be involved in Channel 8’s drama serial for 2008, The Ultimatum, which required intensive filming schedules. In this industry, I had to learn fast… no-one will care if you weren’t trained or if you were sick.” Realising that there was no way he could juggle school and filming, he decided to take a year’s leave of absence to concentrate on acting. Now back at WKWSCI, he still balances acting with homework, and it is no mean feat. “Instead of feeling popular, I actually feel a little distant from my peers because I need to rush home to prepare for work or catch up on my assignments,” he said ruefully. While he could have chosen to concentrate solely on his career, Jerry holds dear the education he Coffee, Tea, or Wee Kim Wee? Hazel Esther Tan Li Shan, 21, Year 1 I t is many a girl’s dream to be a Singapore Girl, travelling the world as a glamorous flight attendant. But after one -and-ahalf years at Singapore Airlines, Hazel grounded herself. Her ultimate goal to pursue a degree drew her back to school, despite a comfortable salary and an international experience. “I applied for NTU Mass If you can’t catch Jerr y at the Benches, s you can alway n o m hi h tc ca ionist TV—The Illus s ay nd Jerr y and fellow actress, Co o M rs ai nstance Song on set of The Ultimatum to Fridays on . Channel U. has in WKWSCI and would rather sacrifice sleep and fun than give up his place here. “Communications is more than a degree, it is a life skill. I can’t imagine doing any other course but CS,” he pronounced. Hazel and her fiance, Ethan, in their wor k uniforms Communications and I got a place, but my family did not have any money, so I went to work to save up for my education,” said Hazel matter of factly. After her ‘A’ levels in Temasek Junior College, she took to the skies. “It was fun to travel around the world, but sometimes it got really lonely, especially when you’re young and you don’t know CONNEXSCIONS 21 ON CAMPUS Hazel hanging out at NTU during lunchtime. the crew. There was once, a senior attendant made a fuss over me and helped me put on make-up out of ‘goodwill’. She turned me Unconventional and Loving it Raisah Raslyn Agatha, 34, Year 4 Raslyn enjoyi ng the company of her schoolmates boy hat at a in a cow Looking sharp t. en ev corporate 22 CONNEXSCIONS into a clown with smudged red lips and dark blue eyes. I had to go around serving like that. It was embarrassing.” But the 18-year-old was well prepared to endure the pressures of the working world. “I’ve done a lot of jobs since I was 12. I’ve sold Christmas cards, worked as a receptionist, packed toys at Toy’R’Us and was a salesgirl at Louis Vuitton before I joined SIA. In all, I think I’ve worked almost 15 jobs! I used to wonder why people’s parents could send their children to the W ith her mix of Indian and Chinese descent, Raslyn presents a whole new perspective on what “unconventional and loving it” means. Recently married to a professor at the Rajaratnum School of International studies, the free spirited lady met up with me at the International Office, clad in a flowery dress and shades, and looking like one of the characters in Sex in the City. While many thirty-something women are caught up in job, family and kids, Raslyn is in her element as vice captain of the debate squad and ambassador of NTU campus tours. She also helps the NTU Corporate Communications department host prestigious events such as the Mentor Minister Forum. As someone who has had 10 years of work experience in the media industry, Raslyn is one student who appreciates and enjoys her education here in WKWSCI. “Coming back to studying has been one of the best decisions of best universities while I had to work to pay my way. But all these experiences have only made me treasure my education much more.” This practical young lady from a humble background knows firsthand how hard it is to save up for a four-year university education. She takes pride in paying for her school fees with her own CPF. Aspiring to major in Advertising and Public Relations, Hazel is just thankful that—after flying thousands of kilometers —she has made it back to solid ground at WKWSCI. my life!” she chirped. After graduating from Ngee Ann Polytechnic, Raslyn started work, writing corporate scripts for companies such as Audience Motivation Company. At the back of her mind, Raslyn knew she still wanted to pursue a degree. After years of corporate life, she found herself deciding to return to school. Claiming that WKWSCI has always been “the only place I wanted to go,” Raslyn strongly believes that the School prepares the students well for the workforce. “The professors who have industry background are able to provide first-hand information and they are more than happy to share their knowledge. Other professors with academic backgrounds make it a point to invite industry speakers to allow students to have a taste of what they can expect later.” Summing up her four years at WKWSCI, Raslyn said, “University education develops you intellectually, personally and ethically.” ON CAMPUS Band of Brothers Big-heartedness among FYP students take friendships to the next level. by Grace Chen T he final year project (FYP) has been known to cause students to break down and cry. So it was heart-warming to hear of FYP “brothers and sisters” going to the aid of their mates despite hectic schedules and looming deadlines. It gives us cause to believe that there is indeed a strong WKWSCI community spirit that will last long after graduation. We caught up with the “FYP angels”. Buddies Create a Big Bang Among broadcast students, filming for an FYP is par for the course… but not if it is someone else’s FYP. Nevertheless, Broadcast and Cinema Studies (BCS) major Erwin Nah Hark Eyan and his FYP group trotted down to Zouk to film their friends’ FYP. “Simmons Good in Bed (SGIB)” is a campaign by four final-year students to promote the awareness of “junk sleep”, or poor sleep patterns from preoccupation with electronic gadgets. The evening at Zouk, dubbed “Big Bang in My Bedroom”, was a culmination of the group’s efforts. Erwin and his FYP group spent a day discussing the creative possibilities with the team of “SGIB”, going down to Zouk two hours before the event to prepare for the filming. What was the impetus for their selfless behavior? “We wanted more experience in producing corporate videos—from meeting ‘clients’ to reviewing the final cut,” explained Erwin. But the benefits were not just practical. “Many Year 4s have been helping each other in whatever way they can, be it attendance at events or sharing of contacts. I think it’s a general feeling that collaboration is the way to go.” Sharing his sentiment was Kester Tay Yi Xun, who helped to take photos at “Big Bang”. “As Year 4s, we understand the great challenges involved in an FYP project. More than that, we were just helping our friends,” said the Communication Research (CR) undergraduate. Nur Raihana, a team member of “SGIB”, is grateful. “We felt friends were the best people to turn to. They had the necessary skills and we knew we could trust them,” the CR major said. Liew Shixiong and Mohammed Zakaria bin Zainal goofing around on the set of “Masperati”. Mates Go the Distance... to Kranji Another Year 4 student who rendered help with filming was BCS major Liew Shixiong, who filmed his coursemates’ film project “Masperati”. “I have always been interested in camera work and the girls trusted me enough to let me handle the filming,” he said. “Not everyone would leave the cinematography to someone else, so I am thankful for their trust.” Also on the set was Mohammed Zakaria bin Zainal, who was the designated driver. He was present from noon till 3am for two days, driving the crew back from a Kranji farm. When asked if it had occurred to him that he was giving a grade boost to another FYP team, the journalism major retorted, “Having been in this school for four years, it would be selfish to not help another group for your own benefit.” Jalelah Binte Msab, one of the three girls behind “Masperati”, expressed gratitude that her “fellow competitors” can be so selfless. “I’m glad that despite competing directly with each other, the spirit of help transcended to come out the winner,” she said. Their stories have just scratched the surface of the deep camaraderie that binds many of the undergraduates by the time they reach their final year in WKWSCI. It is a fitting goodbye. Kester Tay (left) hitting the dance floor after a hard night of work at “Big Bang”. CONNEXSCIONS 23 ON CAMPUS Passion’s Fruits Broadcast students take their artistic fervour beyond the classroom F amous writer E.M.Forster once said: “One person with passion is better than forty people merely interested.” Broadcast and Cinema Studies students Liew Shixiong, Yan Zixin and Shuhui and Han Xuemei By Sharon Hiu would agree. Taking their passion for theatre and film studies out of the classroom, these four students have sought to make an impact on the wider world with their art. Liew Shixiong, 25, Year 4 For the love of his art, he: • Boasts a DVD collection worth around $1,000. • Has spent more than $5,000 on personal film projects. • Plans to devote one year after graduation to making a feature film. Shixiong (in black) working on his FYP—a 30-minute period drama revolving around a local hero. Singapore”, made during Year 2, was used as material for a 2007 ven as a child, Liew Shixiong dream of producing a movie. National Education Total Defence knew that he wanted to “Of course it will be a plus if become a filmmaker one day. people like [my film]. But if it is not Day package. “I have two passions in life,” well-received, it will still be a good As graduation looms, Shixiong said the 25-year-old, holding up experience for me and I think I will is also contemplating going into the civil service or taking a two fingers for emphasis. “Filmlearn a lot from it,” said Shixiong, Masters in Political Science to making and serving the country.” who has made over 10 short clips To prove his first point, the inspired by directors such as Wong pursue his second calling. The best case scenario? Setting up a film amateur filmmaker is doing what Kar Wai and Chinese paintings at company or being an independent few fresh graduates dare to do— home. filmmaker while working in the take one year off after graduation to To get around the problem of civil service. produce a feature-length film. limited resources, he has craftily “Sometimes people do not take The final-year student is made use of narratives, creative enough risks, including myself,” currently on the lookout for viable camera angles and background the final-year student said ruefully. scripts for a low-budget, 60- to music to make up for the lack of Somehow we doubt he can be 90-minute film produced entirely seasoned actors or special effects. in Singapore with the help of a few In the belief that practice makes accused of banality; after all, this is someone who once scripted and good friends. The film will serve perfect, he has produced about 12 to test his potential as a filmmaker, movie clips since joining WKWSCI re-shot an entire video two days before his project deadline. as well as to fulfill his childhood in 2006. His short clip, “Sons of E 24 CONNEXSCIONS ON CAMPUS Fu Shuhui & Yan Zixin, 22 , Year 4 Working in a Cambodian NGO last year took Fu Shuhui (back row, third from left) and Yan Zixin (fourth from left) out of their comfort zone. and the easiest to be exploited”. Zixin and Shuhui, who regularly volunteer at the Institute of Mental Health and Singapore Association for the Deaf respectively, have found great satisfaction in combining filmmaking with social work, especially after their internship during which they gained more practical experience. n June last year, Yang Shuhui and Yan Zixin, both 22, Working in developing countries is not always flew to Cambodia where they spent 28 days working fun. Once, the pair nearly got robbed when Zixin was engrossed in taking photos of a cat in a back alley. on a promotional clip for the non-governmental “And because we look different from the people (in organisation (NGO), Friends International. Cambodia), we are often overcharged,” said Shuhui, The one-minute clip, now owned by the NGO, recalling how a meal of USD$1 would cost them is being used as an in-flight advertisement in the USD$3 instead. regional carrier SilkAir. But they are undeterred in their social Not a pair to rest on their laurels, these good samaritans will spend a week filming two promotional work, insisting that as Singaporeans “we are too comfortable, trapped in our own world. We often clips for a children’s hospice when they fly to don’t see things that are important”. Indonesia next month. “Film is a very powerful medium that can be used After graduation, the dream is to “find work that to change the world,” said the earnest girls, who have a combines social service and the media,” Zixin said. If soft spot for children, whom they view to be “voiceless that fails, “buy Toto”, she added with a grin. I For their passion in social work, they have: • Spent one month and $3,000 in Cambodia last year to produce a promotional film for nongovernmental organisation, Friends International. • Spent 2 weeks and $400 to make two promotional films for the Indonesian children’s hospice, Rachel House. Han Xuemei, 22, Year 4 the youth arm of Drama Box. An active member since 2007, she currently holds the position of the Secretary while learning the ropes of acting and writing scripts for Chinese theatre. One contemporary form of stage play she is exploring with great passion is “forum theatre”, hinese theatre is hardly where plays end at the climax and a common CCA. But for audiences are allowed to participate the last eight years, Han in a forum session to discuss the Xuemei has been involved in local ending of the story. Chinese theatre, either as a CCA It is in community performances of sorts or as a quick way to earn like these that she finds meaning some pocket money. and satisfaction. The rich heritage Throughout her teens, the cultural art form helped her explore of Chinese theatre and culture has tremendous appeal for the pixieher abilities and grow as a person, faced girl. said the 22-year-old. To pay it forward, Xuemei joined ARTivate, While the learning curve was C For her devotion to Chinese theatre, she: Spent about a third of her life being involved in Chinese theatre, meeting at least once a month to learn lines or plan events. Xuemei hams it up in “Project Mending Sky: The Green Man”, a drama promoting environmental-friendly issues. steep when she first picked up the art form as a teenager, the greatest challenge for this self-professed tomboy, however, was perhaps having to wear a skirt during a play once… something her friends would not usually see her sporting. CONNEXSCIONS 25 O N S TA F F Talent Exchange J oining the School’s dynamic global community this year are two visiting professors, a scholar and an SiRC senior manager. ConnexSCIons finds out how they are making an impact on the School. Dr Stewart Auyash is an Associate Professor of Health Promotion and Physical Education in Ithaca College, U.S.A. He is the author of the article “Communication as a treatment for SARS in Singapore and its lessons for infectious epidemics in Asia”. ConnexSCIons: Welcome back, Dr Auyash! Have you noticed any changes at NTU since you were last here? In 2003, I was in Singapore as a trailing spouse as my wife, Dr Zimmermann, was a visiting professor in NTU. This time, it is a lot more interesting because I get to teach classes and become more formally engaged with the faculty as I am doing research with them. The last time we came, there was no College of Humanities and Social Sciences (HSS). But now there is the HSS and School of Art, Design and Media (ADM). This makes for a richer environment with a lot more free flow of ideas and also puts a bit more focus into the type of work people do in communications. What are some of the projects which you will be involved in at NTU? I have applied for the role of co-investigator on public health projects in NTU. The intention of the projects is to study how some countries have been responding to the H1N1 virus epidemic. Now that it has largely waned, it is still very interesting to see how their responses developed, the kind of questions they asked, and how prepared they felt that they were or whether or not anybody even knows about it. I may also be involved in the Health Communication Program during the International Communication Association (ICA) and I expect to help organise some events and fill in for people who need a panel for the presentation and help organise the visitors so that they can learn more about the University and Singapore. 26 CONNEXSCIONS WKWSCI welcomes our Dr Patricia Zimmermann is a Professor in the Department of Cinema, Photography and Media Arts at Ithaca College, New York. She is a Shaw Foundation visiting professor here at WKWSCI for the second time. Her research interests are in film history and theories, specifically the history of amateurism, documentary, experimental work, installations and new media. ConnexSCIons: What do you enjoy about your visits to WKWSCI and Singapore? I had not been to Asia before 2003 because my research interests and training are basically in American film and history. As such, that was a big change and I had so many things to learn about. Everything required me to ask questions all the time, and I felt that this was a very good experience for a person who’s been teaching, researching and publishing for a long time and then, to have to invert everything—to be a person who has to learn everything. However, the advantage to this is the fact that it allows me to be more empathetic towards students. I see Singapore as one of the few countries in the world that embraces a creative economy public policy, where the arts is seen as important. Singapore probably has one of the most forward thinking art and culture policies in the world and I am honoured to be here in this country when this is all going on. Are our students different from Ithaca College students? Teaching here is a very different experience. Singapore’s students are some of the best students in the world. In fact, what I see from the students I’ve taught is the openness to engage complex theoretical conceptual ideas and a willingness to dive into enormous complexity and embrace it. O N S TA F F charismatic visiting professors, scholar and new staff. ConnexSCIons: Welcome, Mr Sanders! What kind of expectations did you have prior to visiting Singapore? I knew I would be very busy and this was one of the first things I had to adapt to. The difference between Eastern and Western culture and the climate are also what I had to adapt to. Singapore is a long way from home so I was a bit apprehensive about how my first week would be and how people at the University would be as well. I knew the culture was different but I did not how much the difference in culture would affect my time here. Fortunately, despite the difference in culture, I have settled in very well. By Fiona Teo be good on various levels to come because it is away from home and so it is very good for me to experience life and work in a completely different culture. It would help to broaden my horizons. New Staff What sparked your research interest in online gaming? My main research area for my PhD is in privacy, risk reduction, online exploitation and predation. I had spoken to some gamers, even though I never played online games other than for research purposes. What made you select NTU? We talked about their NTU was my first choice and I chose it mainly because experiences, and from what they they offer a lot of expertise in online gaming, which is a subject I’m looking into and which the UK does not. said, it became apparent that In fact, very few universities have extensive knowledge perhaps online gaming could be an emerging avenue for online in online gaming and online gaming addiction. exploitation of children and social It also seems that online gaming appears to be engineering information. I’m still a bigger problem in the East than it is in the West. doing preliminary research on this I felt that experiencing the different culture firstas well as conducting some further hand would be useful in finding out the different research into online addiction data. motivations behind gaming. I also thought it would Mr Benjamin Sanders is a Visiting Scholar at the Singapore Internet Research Ce ntre (SiRC). He is a 2nd yea r PhD student at the Universi ty of Plymouth, United Kin gdom. Miss Yvonne Lim, Senior Manager, Singapore Internet Research Centre (SiRC) joined us in March 2010. She reports directly to Dr Ang Peng Hwa, director of SiRC and is in charge of the day-to-day management of the centre. She also oversees the welfare of her colleagues, the processing of grants and facilitates the research process of visiting scholars. Miss Lim was previously a manager at the National Institute of Education (NIE) at NTU, an experience which has familiarised her with the work environment and organisational procedures in the University. “This position gives me a lot of opportunities to do networking and gain more exposure. Generally it helps me to grow professionally,” said Miss Lim, who is enthusiastic about new challenges. “Confidence and effective time management are the key to ensure that I do well in new areas of work, and that also makes work more enjoyable.” We warmly welcome Miss Lim into the WKWSCI community and wish her all the best. CONNEXSCIONS 27 ALUMNI FYP: Tales of the d e t c e p x e un Alumni recount the laughs, shocks and surprising lessons from their FYPs N By Cherie Chong tales of strange people, unpredictable encounters ail biting... heart warming... side splitting. No matter how we remember our Final Year and—yes, gross stuff—abound. In spite of this, or perhaps because of it, FYP survivors often count their Project experience, the one adjective most experience as the kind of defining moment that has WKWSCI alumni would agree on is “unforgettable”. altered their outlook, not to mention made them lifeWith the FYP playing a major part in our degree and long friends. ConnexSCIons shares some of your true portfolio, fourth-year students have gone to great tales of the unexpected. Pamela Pang lengths to produce striking projects. So much so that Class of 2008 Major: Electronic “A curious group mate decided to peep into the and Broadcast flat and when she did, she was shocked …” Media FYP: “Shut In” time along the corridor outside the a true blue urban hermit living I never expected … (Video Drama) flat where we would have meals or right next door! … to spend so much time along wait out parts of the shoot. an HDB corridor. My FYP group One of our curious group mates But I learnt to… was filming a story about an decided to peep into the flat and urban hermit living in a three… always have Plans B, C and D when she did she was shocked to room HDB flat. Over the course ready. If not, learn to improvise on find a pair of eyes staring back at of shooting, we had assumed that the fly. No point panicking over her. The man was just standing the neighbouring corner unit was something you cannot change. behind the door peeping out from deserted. There was no hint that You never know—unexpected the darkened flat! anyone was living there. The gates good things might come out of an were chained up, there was nothing It became a running joke for unexpected situation, which would outside the house save for a pair of the rest of the production days—we never have been achieved with couldn’t decide if we had seen a real precise planning! These are the old slippers and we could discern human being... or something else! no light or sound from the flat. so-called gold nuggets in life. Also, The old man living in the flat Because the space inside the flat never underestimate the power of was limited, the crew spent a lot of next door did eventually emerge. connections and relationship. It can So in fact while we were filming a make life that much easier and also fictitious urban hermit, there lived broaden one’s opportunities. 28 CONNEXSCIONS ALUMNI “People were staring at him and shouting, ‘Ghost!’” I never expected to … ... need animal organs in our FYP. It was a story involving a psychotic killer who killed victims and stored their organs in jars. Obviously we couldn’t use human organs, so we had to buy animal organs from the market. After each day of filming —under hot lights, I must add—we stored the organs in the freezer. After a few days of thawing and freezing, the organs started to rot. We could even see green mould on some of them. The smell was really bad. Just imagine the smell of a dead rat and multiply it by maybe ten times. Adrian, my FYP mate, acted as one of the characters. He had to dress up like one of the killers from (the movie) Scream and walk along the streets of Hougang. Just for laughs, the crew decided to let him walk ahead first. People were staring at him and shouting, ‘Ghost!’ Some cars even slowed down to take a closer look at this black figure walking down the sidewalks! Jeremy Koh Class of 2005 Major: Journalism FYP: “I Can’t Sleep” (Video Drama) But I learnt to … ... take risks as a student. Once you start working and the bottom line becomes crucial, you might not have as much opportunities to do what you really want to do. “He was a mental patient who used all his time to lambaste us.” I never expected… ... the encounter my group had with an interviewee who was a person with a mental illness. He used all his interview time to lambaste us and our project. He was obviously very upset about something and seemed like he needed to get something off his chest, so we let him speak uninterrupted. That was pretty scary and I remember feeling outraged. My teammates and I had other interviews to conduct that day, so we knew that we could not let this overwhelm us. We just carried on as if nothing had happened. Nevertheless, it was an eyeopener learning about persons with mental illness and getting a glimpse of what NGOs, caretakers and psychiatrists go through. We also grew familiar with the Institute of Mental Health. It’s a nice, quiet place; peaceful, bright and open. But I learnt that … ... everyone should do a job they believe in. During my FYP, I felt real admiration for the psychiatrists and social workers. Dealing with an issue as complex and stigma-ridden as mental illness is no easy feat, yet they do their work with such passion because it’s something they believe in. Marianne Choo Class of 2008 Major: Journalism FYP: “From Patienthood to Personhood” (Feature) “My eyes smarted, my clothes smelled of refuse...” I never expected to… ... get stopped by the police every now and then for photographing industrial installations at night. My FYP was on the energy landscape in Singapore and it brought me to rural places such as the Tuas Power station, the Ulu Pandan incinerator and the end of Penjuru Road. I remember I also had to enter the refuse chamber of an incinerator... my eyes smarted and teared from the atmosphere inside, and my clothes smelled of refuse all the way home! I also remember taking a boat to Pulau Ubin and cycling with all my camera gear to find the perfect shot. It was an individual project so I was alone. After a long day, I had to find my way back to the jetty in almost total darkness... that was the most frightening part of all! But I learnt to… ... focus on what I want to achieve and not let distractions get in the way. The challenges and obstacles that I faced along the way only made me want to try harder. When you want something badly enough, you will somehow find a way to get it. No matter how many obstacles you face, there is always a way to get the job done. Alphonsus Chern Class of 2008 Major: Journalism FYP: “Energy” (Photojournalism) CONNEXSCIONS 29 ALUMNI BEER NUTS With a pint of beer and a dash of comedy, three final-year WKWSCI students build a new fan base for Brewerkz By Ho Ying Yi A chill-out vibe emanated from Brewerkz Indoor Stadium on the Saturday afternoon of 20th February. The alfresco area was packed with people, each sporting a pint of beer and a warm slice of pizza. The air of anticipation was so thick, you could almost touch it. The crowd had gathered for “Am I Yours?” Comedy Day, the finishing touch to the “Meet Your Perfect Brew” FYP campaign. The campaign was the brainchild of Ng Pei Ru, Tan Jin Li and Chrystal Chan, who wanted to promote beer appreciation amongst varsity students. The group of unabashed beer lovers wanted to change the common perception of beer as an “old man’s drink”. The campaign was launched at the different universities with a speed tasting session of four Brewerkz beer samplers. Varsity students were enticed to sign up for Fun Shops, learning workshops organised at Brewerkz Riverside Point. At each session, Brewerkz’s Brew Masters showed 15 undergraduates how beer is brewed in the microbrewery, what food to pair with beer and how to appreciate beers. Spokesperson for the FYP team, Pei Ru, 23, said the Fun Shops were such a hit that there were enquiries for more sessions on their Facebook group even after the workshop season had ended. In the belief that beer is best enjoyed in a laidback atmosphere with good friends, the final event showcased Jonathan Atherton and Terry Johnson (T.J.) from 30 CONNEXSCIONS The Comedy Club Asia. Both men kept the crowd roaring with laughter with their stand-up comedy routines. “It was a great crowd puller for a light-hearted atmosphere,” said Peiru enthusiastically. Fourth-year student Leigh Khoo, 24, who was there to support the group, concurred, saying it was “great to marry Comedian TJ Johnson brings the house beer with stand-up comedy because it’s down. a classic way to get together with friends and have a good laugh”. The formula also worked for fourth student Regina Tan, 23, who said she discovered that day that “beer was not as bad-tasting as I had previously thought”, and found herself a new convert of two of Brewerkz’s flavours. The turnout for the event was better than the team had expected, with quite a number of Fun Shop participants showing up. Eighteen of these individuals had won tickets to the event by having the best quiz score at the workshops. The team hopes that Brewerkz will eventually adopt their ideas and be the first to offer beer appreciation workshops to the public. It’s not too late to get a beer in your hand. Join us at the monthly Brewerkz Alumni Night at Brewerkz Riverside Point every first Thursday of the month from 7-9pm. Come and network or just gab with professors, alumni and finalyear students over finger food and a pint or two. After all, once a WKWSCI dude, always a WKWSCI dude. ALUMNI Members of the “Meet Your Perfect Brew” campaign, (L-R) Tan Jinli, Chrystal Chan and Ng Peiru, from the Class of 2010. Happy recipients of the goodie bags, (L-R) Tay Liang Kit (non SCI), Cheryl Quek, Ip Wai Yin and Angeleigh Khoo from the Class of 2010. “Am I Yours” Comedy Day at Brewerkz Indoor Stadium. Lester Chia (non SCI) and Ho Ying Yi from the Class of 2010 enjoying the comedians’ scandalous quips. Jonathan Atherton of The Comedy Club (Asia) loosens up the audience. Monthly Brewerkz Night Dylan Wang and Rebecca Ye, Class of 2009 and 2008. (L-R) Jocelyn Lee, Charlene Tan, Jole Tan, Hsu Lin and Louann Wong, Class of 2008. (L-R) Louann Wong, Jocelyn Lee, Hsu Lin, Charlene Tan, Jae Loh, Jole Tan, Clarence Chua, Melvin Sim and Rebecca Ye, Class of 2008. (L-R) Mark Cenite and Marko Skoric with friends. (L-R) Jocelyn Lee, Dylan Wang and Samuel He, Class of 2008 and 2009. (L-R) Jocelyn Lee, Jae Loh and Charlene Tan, Class of 2008. CONNEXSCIONS 31 ALUMNI The (Unofficial) WKWSCI Encyclopaedia by Cassandra Lew & Erwin Nah To WKWSCI alumni who remember our hallowed halls with fondness, “benches” are not just benches, “chronicle” evokes memories of all-night camp-outs, and “wee” has nothing to do with bodily functions but rather with nocturnal bicycle rides and noisy futsol games. In an ode to the special “lingo” of our School, here is the first, albeit unofficial, edition of the WKWSCI Encyclopaedia. A is for Apple is usually the first thing we learn in school. Likewise, WKWSCI freshmen begin their education on Apple Macs, sophomores use them for production classes, and seniors finish up their FYPs on them. Be it iPhones, iPods, MacBooks, or the MacPros in the school labs, the Apple is ubiquitous in WKWSCI. B enches Ah, the Benches. Scene of frenzied typing, outrageous gossip, deadline-induced comas, social butterflying and all-around “drama centre”. Freshmen fall in love with this bright and airy comfort zone from the first day of Orientation Camp. In recognition of its importance in student life, the administration has seen fit to install new fans, power points and benches. Most of your memories from WKWSCI would probably have taken place at the Benches, so feel free to reminisce. C hronicle The Nanyang Chronicle, affectionately dubbed ‘Chron’, is still NTU’s preferred campus newspaper... not that we are biased, of course. Still delivering the cutting edge in school news, the bilingual ‘Chron’ is where our future journalists and photographers hone their skills. Fashion spreads, film reviews and hard-hitting news differentiates the ‘Chron’ from That Other campus periodical. E D etenber When asked to name three “D” words that have special meaning to him, Dr Benjamin Detenber says, “Detenber is a unique name; if someone has that surname, they’re related to me. There are no Detenbers in the world who are unrelated to me— that’s something you probably didn’t know.” Dean—“It’s an incredible honour to be dean of the Wee Kim Wee School; this is a tremendous institution in Singapore and I’ve been very proud to be a part of it for more than a decade, and to be taking my turn as the steward. It’s a wonderful school; I enjoy working with the faculty and students. In some ways I couldn’t be happier.” Dad—“Being a dad is the best and the worst in all ways. It’s absolutely the most engaging, fun, lovable aspect of my life and it’s also the hardest, most challenging and frustrating. It helps when students are sometimes delinquent in their studies and don’t show up for mid-term exams, I think about my own children and how I’d handle it and it helps give me some perspective.” EE The School of Electrical & Electronic Engineering. Our friendly neighbours whom we are, for lack of a better word, “betrothed” to. Rumour has it that the School of Communication and Information was moved from the National University of Singapore to our current location as the government’s attempt to pair the large number of young men from EEE with the many young ladies from our School. 32 CONNEXSCIONS F inal Year Projects Much blood, sweat, and tears (and also caffeine) have been put into the last dash for the finishing line after four years of schooling. FYPs in WKWSCI are much more fun than the average research project. The variety of projects include short films, events and news reports. Some lucky teams may even have big sponsors to boot. G eorge, Cherian Dr Cherian George gave us a dose of his wit when he responded to the following words starting with G: 1. Google— “Let me try and start them with G as well…gargantuan.” 2. Gravity—“Going down?” 3. Gutter—“Gutter outta here, geddit?” *chuckles* H edwig, Alfred 1. The first H word that comes to mind is honesty. 2. I hope students will read newspapers. 3. I hate shoddy work. Ms Hedwig Alfred admits wryly that her passion for teaching is tested every time a student doesn’t meet her expectations. Nevertheless, she still loves her job because it allows her to do the two things that she’s passionate about: Teaching and journalism. I nternational In the true tradition of a worldclass communications school, WKWSCI students are expected to become global citizens able to adapt and communicate across nations and cultures. We have faculty and exchange students from the United States, South Korea, Serbia, Britain, and Hong Kong, each one contributing to an eclectic and vibrant learning atmosphere. ALUMNI J ung Younbo Dr Younbo Jung, or Dr Bo, loves a good joke—you can tell by the poster on his office door featuring him working at his desk, with the caption: “Where Virtual Bo works in his office 24/7”. A jovial professor who finds WKWSCI students engaging, thoughtful and funny, he enjoys getting to know his students at his “Meet Bo” tea sessions every semester. K ant, Immanuel A key philosopher in the ethics portion of Dr Mark Cenite’s ever-popular Media Law module, Kant’s categorical imperative has vexed and haunted cohorts of finalyear students. No one really remains the same after discovering Kant, and the usual jokes of “Kant is such a Kant” play out year after year. L ee Foundation Lecture Theatre WKWSCI’s one and only lecture theatre plays host to our every educational milestone: Freshman Orientation Camps, cohort lectures, mass briefings, movie screenings, guest speakers, the list goes on. Recently refurnished, the LT not only has visually appealing sound-proofed walls, but power outlets under each and every seat. M edia Professionals In a school grooming us to be media professionals, the crowd can’t get any more colourful. From the artistic few in the broadcasting track to the media savvy in public relations, our students are set to become the industry leaders of tomorrow. N ews-gathering WKWSCI students are the epitome of news-gatherers: We trawl blogs, stalk Facebook, check facts, network over dinner and buy drinks for informants, all for the latest gossip about our peers and personalities in school. An opinion commonly held by WKWSCI profs is this: WKWSCI students are thought to be kay poh, because we always want to be in the know about everything; and this is the strength of our would-be journalists. CONNEXSCIONS 33 ALUMNI O utsight is a recently added exhibition space available for students to showcase their work. Be it graphic design work from Graphic Communication class, or photo journals from SOJOURN/GO-FAR, Outsight is open to any WKWSCI student looking for a creative outlet. Past exhibitions have included noteworthy photography depicting life in Bangladesh and Nepal, giving other students an insight into different cultures. Works are hosted for about three weeks before the next exhibit. P aparazzi Were you “Speaking of Love” in “The Concrete Skies”? Paparazzi is WKWSCI’s own platform for aspiring drama queens and kings to showcase their talents to a cheering crowd. Students throw themselves wholeheartedly into their roles, be it acting, directing or being part of an efficient crew. Wonder if the talent scouts are watching. Q uizzes One of those tricks our professors have up their sleeves as a (pretty ingenious) way to check on our punctuality and attendance. Nasty, nasty questions packed into a tiny time frame. There is no better way to get an adrenaline rush, especially at 8.30 in the morning. S hort Overseas Experience for Journalism (SOJOURN) In 2009, students from various specialisations, led by Mr Andrew Duffy, headed up to North Vietnam for a week to hone their travel writing. Third-year student Tan Zi Jie recalls picking her way through the paddy fields holding onto “one bamboo walking stick and one 12-year-old girl. It was quite embarrassing and interesting and I slipped in mud”. Students return from Sojourn with different perspectives and hope to inspire other students with refreshing descriptions of different cultures. T echnicians The Ever-Helpful and Friendly WKWSCI Technicians. Working in offices on levels 1 & 3, the technicians like Yew Lee ooftop The Rooftop was once the Jie and Uncle Tan usually remain under-appreciated location for WKWSCI’s Mid-Autumn and until we need to borrow equipment or have trouble Homecoming soirees, but that was before it with the school facilities. Savvy students foster good was discovered the roof was structurally incapable of relationships supporting the weight of a full-blown party. You would with the be well advised not to head up there with a large technicians, fully group of friends, lest the walls come tumbling down. aware that the Keep your company to two for a good, old-fashioned School is secretly rendezvous. run by these skilled masters of their trade. R U pdates What we learn in class usually shows up on our Facebook status updates, coupled with our personal opinions— insights often more intriguing than the lecture itself. This is especially important during the exam period when we exchange the latest news on our progress. If our professors accepted Facebook updates as class participation, our grades would vastly improve. 34 CONNEXSCIONS Comments, feedback, or news to share: Address (line 2): Address (line 1): Mobile: Major: ombies Remain late enough in WKWSCI and you’ll be treated to zombie sightings. Usually spotted hovering along the corridors outside the multi-media labs or editing suites, these undead students are clearly marked by their bloodshot eyes (from computer screens), awkward walking manner (from staying in school for too many hours) and ravenous consumption of breakfast deliveries or snacks. ALUMNI CONNECTOR an alumni, but during your years in WKWSCI, you share in its triumphs, you make it a school worth attending, and you make it an unforgettable experience for your friends and your cohort. Cheers to You. E-mail: ou make the School what it is. You may be a current student, or Year of graduation: Please fold along this line Name: Y Z Or fax to: 6791-5214 Or e-mail: [email protected] X change Programmes, INSTEP (International Student Exchange Programme) and GIP (Global Immersion Programme)show us the world beyond our shores, exposing us to the diverse (media) cultures and practices which we take with us when we leave (often reluctantly so). Who can forget the exhilaration of getting lost in a foreign land and finding your way safely, or the fun in sharing interesting phrases in different languages? Without a doubt, this experience is one of the highlights of our four years in school. Please detach the Alumni Connector and send to: Wee Kim Wee School of Communication and Information 31 Nanyang Link, #04-43, WKWSCI Building, Singapore 637718. ConnexSCIons at a Click W ee Play and Wee Cheer for the Interschool Games. Every year represents another chance for us to flex our muscles and show others what we’re made of. Our girls are known to be tough, especially for netball and futsol. But where would we be without our faithful school mates who continue yelling their support even when we’re down. Please take a moment to fill this update, especially if you’ve had a change in address or have news to include in the next ConnexSCIons. Please print in block letters and cut along the dotted lines before mailing. What would we do without the sandwich machine, the snacks machine and the drinks machine? When the supply in these machines runs out, the horrorstricken faces of students say it all. The vending machines are the next best thing to having our own canteen when we need that extra energy boost. A few munches and we’re good to go again. Click on “Alumni”, then “SCI Alumni Newsletter ConnexSCIons”. Pick from current or archived issues. Get connected with a click! Get your soft copy of ConnexSCIons, downloadable from www.ntu.edu.sg/sci. V ending machines CONNEXSCIONS is a Nanyang Technological University, Wee Kim Wee School of Communication and Information alumni newsletter produced entirely by students. Wee Kim Wee School of Communication and Information 31 nanyang link, #04–43, wkwsci building singapore 637718 Affix stamp here