This is your trade fair

Nuremberg
27 Jan - 1 Feb 2016
This is your trade fair
Size
2,857 exhibitors from 67 countries
More than 70,000 international trade
visitors from 126 countries
12 product groups in 18 halls
covering a total area of 170,000 m²
More than 1 million products,
including approx. 75,000 innovations
Where the global toy industry convenes:
Enthusiasm
90% of exhibitors plan on returning in 2016
93% of visitors plan on returning in 2016
Spielwarenmesse®
The unique Spirit of Play in Nuremberg
well-known brands, trendy start-ups, buyers for
major chains, independent retailers and large
numbers of media representatives all combine to
make the Spielwarenmesse® the most important
event in the toy industry.
The world’s leading trade fair is the place where
business contacts are made, the year’s trends are
born and the latest information is exchanged.
And great enthusiasm always resonates:
Quality contacts
90% of visitors are involved in
purchasing decisions
More than 25,000 visitors cannot
be found at any other fair
2,100 journalists from 37 countries
Spielwarenmesse® 2016
7A
4A
7
6
8
10.1
10.0
11.1
4
5
9
1
3A
Lots more than toys
3
2
The international toy markets are meeting for the 67th time already in Nuremberg. Do not miss out on
the best possible platform on offer to you, with your products integrated into the largest range of toys in
the world.
Mitte
11.0
12.2
For the leading industry trade fair, this means: 12 product groups in 18 halls covering an exhibition
area of 170,000 m². You decide which product group best fits your range.
12.0
Model Construction, Hobbies
Dolls, Soft Toys
Wooden Toys and Craftworks
Sport, Leisure, Outdoor
Model Railways and Accessories
Games, Books, Learning and
Experimenting, Multimedia
Fashionable and Trendy Articles
Baby and Infant Articles
Technical Toys, Educational Toys,
Actions Toys
Festive Articles, Carnival,
Fireworks
School Articles, Stationery,
Creative Design
Multi-Product Group
“The Spielwarenmesse sets the trends in my
industry. It is the only event that unites my most
important suppliers, customers and competitors.
Only at this fair do I get the information I need to
plan my annual strategy.”
Visitor: Rinke Toys, Brazil
Eduardo Rizzo Rinke, CEO
“We meet our most important clients, both
national and international, here in Nuremberg.
The Spielwarenmesse is unmissable – for us it is
and remains the most important door-opener
to success and progress.”
“We are exhibiting at the Spielwarenmesse for
the first time. What makes the trade fair so
unique is that we meet all kinds of retailers and
distributors from all over the world – not just
from the baby sector but from the toy industry,
which is a very good complement.”
Exhibitor: Bumbo International, South Africa
Johann Buitendag, CEO
Exhibitor: bb Klostermann, Germany
Birgit Klostermann, owner
Feedback
What our exhibitors and
visitors are saying
“The extent of new customers and new business
opportunities far exceeded our expectations.”
“The Spielwarenmesse is a wonderful opportunity to get an
overview of trends in the toy industry, make valuable contacts
and be inspired. Coming here is a must.”
Exhibitor: Horizon Hobby, Germany
Frank Müller, Marketing Manager
Exhibitor: Scoot & Ride, Austria
Christian Nimmervoll, CEO
Visitor: Leluliike Casagrande, Finland
Renato Casagrande, CEO
“I love coming to Nuremberg for the Spielwarenmesse
because the visitors are so international. This is the one
place we can meet the key buyers from all over the
world: Asia, Africa, Europe, North America. This is
especially worthwhile for us.”
Exhibitor: Wishbone Design Studio, New Zealand
Jennifer May McIver, Director
Visitor: FUSE London, UK
Eleonore Black, inventor
“The ToyAward has catapulted us to a
whole new level of revenue opportunities.
The day after receiving the award, we got
an order from a retailer with whom we‘d
been negotiating a long time. The award
gives hesitant buyers the push they need to
do business.”
“The Spielwarenmesse is a must, I have been
attending it every year since 1963 already.
This is where I see the latest trends – and the
best thing is that I can see and experience
all innovations from brand-name and mass
producers by attending the one fair.”
“The Spielwarenmesse has cult status. With all of
the exhibitors and visitors and their energy, it is the
place for anyone with anything to do with toys.”
Visitor: YOXO, USA
Chris Simonsen, Vice President
“The Spielwarenmesse is one of the most important industry events. So naturally we have
to be there.”
Visitor: CEPELO, Denmark
Peter Lorentzen, CEO
“The Spielwarenmesse opens up new opportunities for us that we couldn’t find in the USA.”
Visitor: Amazon, USA
Meghan Childs, In Stock Manager
Spotlights on your products
Become a top exhibitor on several stages
With perfectly coordinated elements for staging innovations, your products are showcased to best effect before and during the trade fair –
at unbeatable value for money. Which new product will you enter?
PressPreview
TrendGallery
ToyAward
Use the PressPreview held the day
before the trade fair opens to present
and stage your products and attract the
attention of the media even before the
official start.
Your trade fair innovations are given pride of place with exciting industry trends
in the TrendGallery.
The best new products at the trade fair are
honoured each year with the prestigious
ToyAward.
Be there and showcase your products at
this heavily frequented area in the architecturally spectacular hall 3A.
Winners can use the quality seal in their
marketing and benefit from free secondary
placement in the TrendGallery, international
reporting, increased awareness amongst
buyers and numerous additional marketing
services.
For international journalists and camera
teams as well as selected top buyers,
it is all about your new products.
Your special service
Matchmaking
Newsletter
Sought and found
Always up to date
Maximise your trade fair success by ensuring the relevant
visitors notice you in advance. Our matchmaking tool brings
together what belongs together.
With our exhibitor newsletter, you automatically receive the
key information about your attendance at the trade fair and
the toy industry – direct to your inbox.
Personal support
StarterPackage
Checklists
We are there for you
Stand construction made easy
Everything at a glance
Your personal point of contact provides support tailored to you.
We offer useful services for a simple, uncomplicated experience.
Given our cooperative structure, close dialogue with our customers
is an essential part of our corporate strategy.
The StarterPackage includes the basic stand setup,
power supply, stand cleaning and WiFi as well as
additional media services, such as the display of your
logo and presentation of your company in the exhibitor
catalogue and activation of your email address and
website in the online catalogue. The price depends on
the size of your stand.
Regardless of when you receive your approval for the
Spielwarenmesse®, we will help you maintain an overview.
We summarise what you need to get done by when and
what information should be taken into account and
provide free checklists.
A whole host of presentations and events are devoted to
product trends and marketing during the Spielwarenmesse®.
Leading experts give practical advice for your business success –
in an entertaining and informative manner.
Visitor marketing
Webinars
Online Service Center
How we get you your visitors
Best prepared
Simple online booking
Bonus system
We do our utmost to get the right visitors for you at the
Spielwarenmesse®. We also help you with your visitor marketing.
We have the services you need to reach your customers – before and
during the trade fair. With electronic vouchers for example, we can
optimise your handling of customer invitations.
To ensure you quickly amass practical trade fair knowledge,
we offer a series of free online trainings with all you need
to know before, during and after the fair.
From registration and stand design to advertising – services
for your trade fair attendance can be booked quickly and
conveniently in our Online Service Center.
Making child’s play out of your participation
We want you to maximise the potential of your attendance at the trade fair. Thus we offer
a wide range of services to ensure you get the best possible support.
Expert knowledge
Your crucial competitive advantage
Reap double the benefits
With “Spaceback – Your Bonus System“, you can collect
SpacePoints when you book special services which can then
be redeemed for free stand space.
Your global network
We speak your language
Your access to fast-growing regional markets
Would you like to capture new markets while counting on professional support? With our World of Toys by
Spielwarenmesse eG international trade fair programme, we make it easier for you to get on board and bring you
to the most important industry trade fairs in the world.
Take advantage of our exclusive platform to present your company and its products to an international audience of
professionals and find new business partners. You can concentrate completely on your business with our full-service
package, as the high quality standards of the Spielwarenmesse® are continued in our overseas trade fair programme
as well.
kids turkey
15 – 17 September 2016
ISTANBUL 30 Oct - 02 Nov 2014
27 – 30 October 2016
Further information, registration forms and the contact details of your personal point of contact can be found at www.world-of-toys.org.
Spielwarenmesse eG connects toy manufacturers for global success. A strong network of representatives
with 64 offices all over the world is behind this success. From A for Australia to B for Belgium and so on –
the Spielwarenmesse eG international representative network covers 96 countries. Our local representatives
help you plan your trade fair attendance.
Spielwarenmesse eG also engages in attractive toy markets throughout the world through its own trade
fairs and operates in Moscow, Mumbai and Istanbul. It has its own subsidiaries in China and Turkey.
Representatives
Albania
DE International d.o.o.
Tel. +381 (11) 202 8010
[email protected]
Bulgaria
VIA Bulgaria GmbH
Tel. +359 (88) 859 86 60
[email protected]
Finland
Messuedustaja J. JOKIPII
Tel. +358 (3) 222 74 77
[email protected]
Italy
Stefania Calcaterra
Tel. +39 (02) 87 15 85 79
[email protected]
Algeria
Growing Markets
Tel: +212 (537) 73 28 07
[email protected]
Canada
Canada Unlimited Inc.
Tel. +1 (905) 813 1052
[email protected]
Andorra
MBC Firaservices, S.L.
Tel. +34 (93) 544 11 98
[email protected]
Central America
expogateway ltda
Tel. +506 (22) 82 14 42
[email protected]
France
Chambre Franco-Allemande
de Commerce et d‘Industrie
Tel. +33 (1) 40 58 35 80
[email protected]
Japan
German Chamber
of Commerce and Industry in Japan
Tel. +81 (3) 5276 8826
[email protected]
Argentina
Growing Markets
Tel: +212 (537) 73 28 07
[email protected]
China
Spielwarenmesse Shanghai Co., Ltd.
Tel. +86 (21) 6168 1325/1326
ext.102
[email protected]
Georgia
SDC UAB
Tel. +370 (5) 233 45 36
[email protected]
Jordan
M.Tillawi Sons Co.
Tel. +962 777 528 916
[email protected]
Moldova
Professional Fairs
Tel. +7 (499) 128 46 71
[email protected]
Greece
German-Greek Chamber
of Industry and Commerce
Tel. +30 (210) 641 90 36
[email protected]
Kazakhstan
Professional Fairs
Tel. +7 (499) 128 46 71
[email protected]
Montenegro
DE International d.o.o.
Tel. +381 (11) 202 8010
[email protected]
Korea
KGCCI DEinternational Ltd.
Tel. +82 (2) 37 80 46 00
[email protected]
Morocco
Growing Markets
Tel. +212 (537) 73 28 07
[email protected]
Kosovo
DE International d.o.o.
Tel. +381 (11) 202 8010
[email protected]
Netherlands
Van Ekeris Expo Service b.v.
Tel. +31 (23) 525 85 00
[email protected]
Kuwait
German-Saudi Arabian Liaison
Office for Economic Affairs
Tel. +966 (1) 405 02 01
[email protected]
New Zealand
New Zealand-German Business
Association Inc.
Tel. +64 (9) 304 0120
[email protected]
Latvia
Vacijas-Baltijas Tirdzniecibas kamera
Igaunija, Latvija, Lietuva
Tel. +371 67 50 82 60
[email protected]
Norway
Norsk-Tysk Handelskammer
Tel. +47 (22) 12 82 46
[email protected]
Armenia
Professional Fairs
Tel. +7 (499) 128 46 71
[email protected]
Australia
German-Australian Chamber
of Industry and Commerce
Tel. +61 (2) 8296 0405
[email protected]
Austria
Gesell GmbH + Co. KG
Tel. +43 (1) 320 50 37
[email protected]
Azerbaijan
Professional Fairs
Tel. +7 (499) 128 46 71
[email protected]
Your global network
Bahrain
German-Saudi Arabian Liaison
Office for Economic Affairs
Tel. +966 (1) 405 02 01
[email protected]
Belarus
SDC UAB
Tel. +370 (5) 233 45 36
[email protected]
Colombia
Deutsch-Kolumbianische Industrieund Handelskammer
DEinternational Ltda.
Tel. +57 (1) 651 3754
[email protected]
Croatia
Njemačko-hrvatska industrijska
i trgovinska komora
Tel. +385 (1) 6311 6 00
[email protected]
Cyprus
German-Greek Chamber
of Industry and Commerce
Tel. +30 (210) 641 90 36
[email protected]
Czech Republic
Česko-německá obchodní
a průmyslová komora
Tel. +420 (2) 21 490 310
[email protected]
Denmark
Strauss & Partnere
Tel. +45 (70) 20 21 81
[email protected]
Belgium
Van Ekeris Expo Service b.v.
Tel. +31 (23) 525 85 00
[email protected]
Ecuador
Cámara de Industrias y Comercio
Ecuatoriano-Alemana
Tel. +593 (2) 333 20 48 (-47, -46)
[email protected]
Bosnia Herzegovina
Predstavništvo njemacke privrede
u Bosni i Hercegovini
Tel. +387 (33) 26 04 30
[email protected]
Egypt
German-Arab Chamber
of Industry & Commerce
Tel. +20 (2) 3333 8457
[email protected]
Brasil
Berg Eventos e Negócios
Tel. +55 (15) 30 31 30 50
[email protected]
Estonia
Saksa-Balti Kaubanduskoda
Eestis, Lätis, Leedus
Tel. +372 (6) 276 947
[email protected]
North Greece
Tel. +30 (2310) 32 77 33
[email protected]
Hong Kong
German Industry and Commerce
Ltd. in Hong Kong
Tel. +852 2526 5481
[email protected]
Hungary
Német-Magyar Ipari és
Kereskedelmi Kamara
Tel. +36 (1) 345 76 28
[email protected]
India
Indo-German Chamber of Commerce
Tel. +91 (11) 4716 8822
[email protected]
Indonesia
German-Indonesian Chamber
of Industry and Commerce
Tel. +62 (21) 315 4685
[email protected]
Iran
German-Iranian Chamber
of Industry and Commerce
Tel. +98 (21) 8133 1000
[email protected]
Lebanon
M.Tillawi Sons Co.
Tel. +962 777 528 916
[email protected]
Liechtenstein
Handelskammer Deutschland-Schweiz
Tel. +41 (44) 283 61 75
catherine.jesel@
handelskammer-d-ch.ch
Iraq
M.Tillawi Sons Co.
Tel. +962 777 528 916
[email protected]
Lithuania
Vokietijos ir Baltijos šalių prekybos
rūmai Estijoje, Latvijoje, Lietuvoje
Tel. +370 (5) 263 9116
[email protected]
Ireland
Pattern Limited
Tel. +44 (20) 3375 8230
[email protected]
Luxemburg
Van Ekeris Expo Service b.v.
Tel. +31 (23) 525 85 00
[email protected]
Israel
Yoni Advertising Productions (Y.A.)
Ltd.
Tel. +972 (3) 649 2050
[email protected]
Macedonia
DE International d.o.o.
Tel. +381 (11) 202 8010
[email protected]
Malaysia
Malaysian-German Chamber
of Commerce & Industry
Tel. +60 (3) 92 35 18 00
[email protected]
Portugal
Câmara de Comércio e
Indústria Luso-Alemã
Tel. +351 (22) 606 1566
[email protected]
Mexico
Barrera y Nogueira Exposiciones
Tel. +52 (55) 52 54 16 54
[email protected]
Qatar
German Emirati Joint Council
for Industry & Commerce
Tel. +971 (4) 44 70 100
[email protected]
Oman
German Emirati Joint Council
for Industry & Commerce
Tel. +971 (4) 44 70 100
[email protected]
Paraguay
Cámara de Comercio e
Industria Paraguayo-Alemana
Tel. +595 (21) 615 848
[email protected]
Peru
Cámara de Comercio e
Industria Peruano-Alemana
Tel. +51 (1) 441 8616
[email protected]
Philippines
FAIRS & MORE, INC.
Tel. +63 (2) 759 6680
[email protected]
Poland
Meritum s.c.
Tel. +48 (22) 828 27 34
[email protected]
Romania
Camera de Comer şi Industrie
Româno-Germană
Tel. +40 (21) 207 91 67
[email protected]
Russia
Professional Fairs
Tel. +7 (499) 128 46 71
[email protected]
Saudi Arabia
German-Saudi Arabian Liaison
Office for Economic Affairs
Tel. +966 (11) 405 02 01
[email protected]
Serbia
DE International d.o.o.
Tel. +381 (11) 202 8010
[email protected]
Singapore
Singaporean-German Chamber
of Industry and Commerce
Tel. +65 6433 5343
[email protected]
Slovakia
EXPO-Consult+Service, spol. s.r.o.
Tel. +420 (5) 4517 6158
[email protected]
Slovenia
Andrej Prpic s.p.
APR Predstavnistvo tujih sejmov
Tel. +386 (1) 513 14 80
[email protected]
South Africa
Southern African-German Chamber
of Commerce and Industry Ltd.
Tel. +27 (11) 486 2775
[email protected]
Spain
MBC Firaservices, S.L.
Tel. +34 (93) 544 11 98
[email protected]
Switzerland
Handelskammer Deutschland-Schweiz
Tel. +41 (44) 283 61 75
[email protected]
Syria
M.Tillawi Sons Co.
Tel. +962 777 528 916
[email protected]
Taiwan
All-Globe International Exhibition
Corporation
Tel. +886 (2) 27 78 39 55
[email protected]
Thailand
German-Thai Chamber of Commerce
Tel. +66 (2) 670 06 00 Ext. 4006
[email protected]
Tunisia
Growing Markets
Tel: +212 (537) 73 28 07
[email protected]
Turkey
Spielwarenmesse Middle East
Fuarcilik Ltd. Sti.
Tel. +90 (216) 321 06 26-27
[email protected]
Ukraine
SDC UAB
Tel. +370 (5) 233 45 36
[email protected]
United Arab Emirates
German Emirati Joint Council
for Industry & Commerce
Tel. +971 (4) 44 70 100
[email protected]
United Kingdom
Pattern Limited
Tel. +44 (20) 3375 8230
[email protected]
Uruguay
Cámara de Comercio Uruguayo-Alemana
Tel. +598 (2) 901 18 03
[email protected]
USA
Kallman Associates, Inc
Tel. +1 (201) 652 7070
[email protected]
[email protected]
Vietnam
GIC - German Industry and Commerce
Vietnam
Tel. +84 (4) 3825 1420
[email protected]
Yemen
M.Tillawi Sons Co.
Tel. +962 777 528 916
[email protected]
Your route to the Spielwarenmesse® 2016
We are happy to help
Registration
Register online at:
www.spielwarenmesse.de/exhibitors/application
Prices
Registration fee
Exhibiting fees (without stand construction
or equipment, per m² of floor space)
The registration fee is 400.00 euros*. This fee
is deducted in full from the exhibiting fee on
approval. We cannot process your application
until the registration fee is received.
Row stand (open on one side):
161.00 euros* per m2
Catalogue entry
Minimum stand size: 9 m
2
Corner stand (open on two sides):
196.00 euros* per m2
or send your registration to:
Spielwarenmesse eG
Münchener Str. 330,
90471 Nürnberg, Germany
Fax +49 (0) 911/86 96 60
[email protected]
Head stand (open on three sides):
210.00 euros* per m2
Block stand (open on four sides):
213.00 euros* per m2
Two-storey stands (possible above 50 m² ground
floor space): The price per m² on the top floor is
35% of the respective ground floor price.
The compulsory entry in the official fair catalogue
includes your presence on the Internet and in the
visitor information system, plus up to two entries
in the list of products. Fee: 180.00 euros*.
* All prices are subject to the addition of the
statutory rate of VAT, see item 6 of the Rules
for Exhibitors 2016, plus further charges, e.g.
AUMA fee, fee for compulsory entry in the fair
catalogue. A full m2 is charged for every m2 or
part thereof.
Berlind Bernemann
Tel.: +49 (0) 911/998 13-60
Fax: +49 (0) 911/998 13-800
[email protected]
Irena Lekavski
Tel.: +49 (0) 911/998 13-56
Fax: +49 (0) 911/998 13-856
[email protected]
Arthur Wagner
Tel.: +49 (0) 911/998 13-46
Fax: +49 (0) 911/998 13-846
[email protected]
Fashionable and Trendy Articles
Entrance Mitte, Hall 1
Dolls, Soft Toys
Hall 1
Games, Books, Learning and
Experimenting, Multimedia
Hall 10.0, 10.1
Multi-Product Group
Hall 11.0, 11.1, 12.0, 12.2
Baby and Infant Articles
Hall 1, 2, 3
Technical Toys, Educationals Toys,
Action Toys
Hall 4, 4A, 5, 6
Sport, Leisure, Outdoor
Hall 7, 8
Model Construction, Hobbies
Hall 7, 7A
School Articles, Stationery,
Creative Design
Hall 4
Model Railways and Accessories
Hall 4A
Wooden Toys and Craftworks
Hall 3, 3A
Festive Articles, Carnival, Fireworks
Hall 9
www.spielwarenmesse.de
Spielwarenmesse eG
Münchener Straße 330 · 90471 Nürnberg · Germany
Tel. +49 (0) 9 11/ 9 98 13-0 · Fax +49 (0) 9 11/ 86 96 60
www.spielwarenmesse-eg.com