Social Kinnect Company Profile_2609_FINAL

About Us
If you’re the kind of company who wants to embrace the power of digital media, respects great creativity, diligent client servicing and effort then
we are the perfect agency to partner with. Quality is never compromised and our enthusiasm hits new heights when we meet like-minded clients!
Our team is defined by the collective thrust that we can provide your brand when freedom and trust in levied on us.
We believe in the most optimal use of the resources that we are provided with and will stretch ourselves to our utmost potential needed to ensure
returns for our clients.
Team Strength
70
The team comprises of 70 young, smart &
dynamic #Kinnectors who connect strongly
to their kin: digital media
#Kinnectors are entrepreneurs by attitude. Work is
more than just doing our job and going home. A regular
day at office is nothing less than planned chaos, fun,
insightful discussions, meaningful actions and most
importantly adding great value for most of our clients.
And we are growing everyday!
Our Services
Web & App
UI/UX
Social Media
Marketing
Digital Video
Content
SEO
Our
Services
Listening &
ORM
Services
Blogger &
Influencer
Management
Media
Planning &
Buying
Select Clientele
Select Clientele
Our Work
Building The “Worlds Largest Digital Fashion Week”
BRIEF
To place Lakme Fashion Week on
the Global Fashion Map. Propagate
conversations with bloggers &
Fashion enthusiasts from all across
the world.
WHAT WE DID
Minute to minute live coverage across various social mediums to engage digital audience.
Making it the most talked about Fashion Week on digital globally
RESULTS
Facebook fan following increased by 400,000
Twitter Followers increased by 100%
Instagram followers increased from 36k to 150k
Generated over 5 million digital impressions in under 5 days
‘Live’ From The Ramp To Digital!
PERISCOPE
The first Fashion Week globally
to use Periscope for live show
coverage & chats with designers.
Follower Count: 600 followers +
over 5000 like hearts
TWITTER MIRROR
APPLICATION
Capturing the front row live with
perfect selfies to tap in to their fan
following & Increasing reach
SNAPCHAT
Live video content via Snapchat to
capture the ‘behind the scene moments’
Follower Count: 3400+ Followers
Rebranding “India’s Favorite Food Channel”
BRIEF:
The brand Zee Khana Khazana wanted to reposition themselves as a Food & Lifestyle
oriented channel. Without alienating their
main traditional audience- The Housewives
WHAT WE DID:
Using newer platforms- Periscope +
Instagram & disruptive content to
communicate the essence of the New
channel
WHAT WE ACHIEVED:
The Digital Campaign ‘Food is Fun’ which
included Instagram Cookbook, Periscope,
Real time gratification on twitter garnered
over 15 million impressions
27% change in the audience demographics
from women to men
Follower Count
Facebook: 100,000+ increase in fans
Twitter: 200% increase
India’s First Ever #Instacookbook!
WHAT WE DID
We created a never done before Instagram innovation wherein we
used the functionalities of Instagram in an unconventional way to
give our users a unique viewing experience
RESULTS
A 100% increase in followers
Featured in Lighthouse Insights, Afaqs & Brand Equity
Spreading Emotions Through The “World’s Largest Bank of
Celebrity Gifs”
BRIEF
Launch the second season of Look Who’s talking with
Niranjan
WHAT WE DID
We used the latest trend - GIFS to build conversations around the show.
Creating the largest bank of Celebrity GIFs making LWT the most talked
about show launch in 2015
INFLUENCER TIE UP:
To further leverage the Bollywood GIFs we tied up with Bollywood
influencers with the likes of Rajiv Masand and BollywoodGandu who
tweeted them out and our branded GIFs reached a wider spectrum of
audience.
All our episodes trended number 1 on Twitter in India
over the 13 weeks
Spreading Emotions Through The “World’s Largest Bank of
Celebrity Gifs”
RESULTS
183,000 Visits with an engagement rate of 50%
The GIFs became viral with over 45,000+ shares
across all social platforms receiving over 8 million
impressions
Facebook: 85,000+ fans
Twitter: 6k followers
Building The Core Interaction For A Fast Growing Corporate
Wellness Brand
BRIEF
Stepathlon’s business is centered around the
website and the application and there was a
stark need to improve the UI/ UX experience
WHAT WE DID
The design was completely overhauled and the new
version of UI/UX was gamified to get more
engagement. Fun elements of Race and Health were
introduced while keeping the corporate event in mind.
13X
RESULTS
The results were surprisingly
amazing. There was a 13X
increase in the number of blogs
written by the Stepathletes, 9X
increase in number of images
shared.
Overall the users had an
extremely positive response to
the new UI.
Launch Of Vistaprint On Digital
BRIEF
Bring forward their mainline
communication online & launch the brand
on digital
WHAT WE DID
We launched a campaign
#ChaltahaiKoChaltakaro across digital.
This campaign was target towards the
chalta hai attitude of our Indian Audience.
Our campaign was focused on connecting
with their target audience- Entrepreneurs
Our campaign included tying up with
relevant bloggers to spread the word
& relevant content platforms like
Scoopwhoop, Your Story etc.
We also came up with original DVCStart-up Problems & Entrepreneurial
stories of todays entrepreneurs
VIDEO SERIES
A video revolving around start up
problems was made in association
with the likes of CouponDunia and
The Brijwasi who talk about the
start up problems but ending it with
our brand connect where Vistaprint
took care of their printing needs.
RESULTS
Both our campaigns
#ChaltaHaiKoChaltaKaro &
#StartUpProblems trended in India
for over 24 Hours with over 10
million impressions.
Over 6 lakh views garnered
across the videos
Facebook: 35000+ new fans
India’s Biggest MBA Scholarship
BRIEF:
To generate a wide pool of eligible
MBA candidates for their newly
launched centers
WHAT WE DID
Display Banners on Publishers that
attracted the perfect TG like
Pagalguy, Education Times and HT
Media along with Facebook and
WhatsApp Marketing
RESULTS
10 million impressions
25,000 new leads in 20 Days
Reinventing The Image Of A Legacy Brand
BRIEF
Position Borosil as the perfect
brand to accentuate your food
serving experience
WHAT WE DID
#BeautifulFood
Tied Up with Zee Khana Khazana +
350 Food bloggers and enthusiasts
across India to communicate the
essence of this campaign
Reached out a wider food loving
audience via these bloggers
Reinventing The Image Of A Legacy Brand
RESULTS
Reached out to over 7 million people in a span of 20 days
with the help of digital influencers
Web traffic went up by 130%
Sales increase on our e-commerce site by 65%
Facebook: 100,000 + Likes
Twitter: Over 8000 conversations
Reinventing The Image Of A Legacy Brand
Extension
Through the #BeautifulFood campaign we created an active
community of Beautiful Food lovers and we wanted to
leverage that community and interact with them regularly,
hence we launched a Whatsapp Campaign.
We have dedicated Borosil groups where we share Recipes,
Tips & Tricks on a daily basis.
People from the group interact with each other and share their
own recipes and trips and tricks with each other
Result
We have more that 500 people interacting on a daily basis
across various groups created by Borosil
Award Winning Real Time Crowdfunded CSR Campaign
BRIEF
Involve our digital community to be a part of our
CSR Activity
WHAT WE DID
Leveraged the digital fan base to drive real time CSR
initiative wherein every tweet using
#BorosilJoyofGiving Rs.25 was contributed towards
education of underprivileged children.
RESULTS
A total of 11,265 tweets helped contribute a huge
amount of Rs.2,81,625 towards the cause
11,265
2,81,625
Launching The “First ELLE Beauty Week”
BRIEF
Launch the first Elle Beauty Week on digital and
conducting with the right target audience to increase
registrations
WHAT WE DID:
Introduced the concept of Elle Beauty Week for the
first time in Mumbai and created a microsite for the
same.
An integrated digital media plan along with target
media plan we were able to create awareness and
registrations
For the launch we conducted a Twitter chat with Skin
expert Jaishree Sharad, Hair expert Savio John and
Make-up expert FatMu interacted with ELLE India
followers on Twitter and helped solve their queries.
WHAT WE ACHIEVED:
This resulted in over 3800+ registrations for the event
Facebook fan base increased by 46,400
Twitter followers increased by 10,400
Instagram followers increased by 5000
Launching The New Season Of Desperate Housewives
BRIEF
Engage our digital audience via an interactive
digital campaign to drive more tune-ins for the
premiere of the latest season
WHAT WE DID
We created a microsite for the launch of Desperate
Housewives that was supposed to be aired on Zee
Café- Sin is In. We gamified their sinful experience.
To enter the website there was a quiz at the start of the
website which measured your Sinful Percentage.
RESULTS
Over 15,000 registrations for the Sinful Night Party
Ecommerce Success Through Moment Marketing
BRIEF
Increase traffic on the e-commerce
site during the mango season
WHAT WE DID
Smart Media Buying, Extensive SEO
and Emailers coupled with a creative
moment marketing campaign
around the on-going election season
which was the most talked about
topic on digital- #TheAamParty
RESULTS
The campaign was featured in
newspapers as the most creative
campaign in digital
In a 60 day span sales sky rocketed
from 30 to over 400 deliveries a
day
Making “Summer Fun” In A Whole New Way
BRIEF
Launch their new product Ponds Tan Removal Scrub
WHAT WE DID
Launched a gamified campaign- #FunInTheSun on a FB App and Microsite for the
brand which revolved around the motive of encouraging women to come outdoors and
have fun in the sun. They were asked to pick their favorite outdoor activities - Share and
tag their friends to increase virality. Also encouraged them to upload their pictures to
create the largest summer album
RESULTS
The campaign went viral on Facebook with 30,000 participants,
4,00,000+ shares and 90,000+ tags.
Bringing Durian’s Showroom Just #AClickAway
BRIEF
Launch Durian on E-commerce
WHAT WE DID
The Durian e-commerce UI/UX was built for better user experience and
surfing. The launch wanted to focus on the fact of getting the best imported
furniture very easily through their website. We used an amalgamation of
Targeted media spends on Google, Publishers & Networks along with Smart
SEO. The push on social media via Facebook & Twitter further helped
increasing our reach
RESULTS
Sales worth over 30 Lakhs was generated within the first 45 days of the
launch
Simplifying Insurance For The Gen Next!
BRIEF:
Tap into the end of financial year period and generate conversations around
IDBI Life Insurance to induce the buying behaviour in the younger
audience
WHAT WE DID
Despite having no social media presence of the brand we used digital to
simplify the concept of insurance through the campaign #BefikarUmarBhar
and tied up with relevant bloggers & ScoopWhoop to help amplify the
message.
RESULTS
Over 200 blogs with 4.4 million
impressions generated
Over 46k+ impressions on twitter
Over 7000 conversations on twitter
Hunt For The “Cutest Angry Baby” In The Country
BRIEF:
To promote their Child Insurance Product in a humorous yet hard-hitting
way & to drive young parents to start planning early for their child's future.
WHAT WE DID
We created a microsite to engage with the young parents and encourage them
to take part in our ‘The Cutest Angry Baby Hunt’ contest where people had to
send in pictures of their angry baby.
Media across Facebook, Twitter, YouTube and Google was used to create
engagement.
We tied up with parent bloggers influencers and other general Influencers to
promote the campaign
RESULTS
Over 1700 entries & 15,000+ unique visitors on the website
Over 120K+ unique account were reached on Twitter
The #CutestAngryBaby trended in India
Over 50K views on YouTube in only 10 days
Taking Selfies to whole new level with Bajrangi
Bhaijaan
BRIEF:
To drive people to tune into the World TV Premier of Bajrangi Bhaijaan on
Star Gold
WHAT WE DID
Teaser videos that lead to a mall activation where people could take selfies
with Bhaijaan in an Augmented Reality Photobooth and those selfies would
get uploaded to Twitter. People could also dance with Bhaijaan in augmented
reality on the song Selfie Le Le Re
Along with the above activity we also ran a Twitter contest which got
#SelfieWithBhaijaan trending across India.
Across other social media platforms we created content like The Bucket List
of a Bhaijaan Fan, Things Bhaijaan Fans will know, etc.
RESULTS
Over 3,500+ entries in the contest
#SelfieWithBhaijaan trended in India
With the #tag receiving over 15K+ tweets
We generated over 5.6M impressions
Reached almost 350K+ people
Making Twitter Step Out Of Its Comfort Zone
BRIEF:
Zee Tv to launch their new show I Can Do That and engage the social
media audience to tune into the show for its pilot episode.
WHAT WE DID
We pushed our creative boundaries a step ahead by pulling off a serious coup
on the @ZeeTV twitter handle. Zee TV's 300,000 followers were served up a
blank looking timeline. People needed to click on the image to see the real
picture/Gifs . This is the first time the Indian twitter space had seen a novelty
like this. As part of Zee's promotion for its show "I Can Do That", Zee had
encouraged people to step out of their comfort zone. What better way to do
that than by putting the ZeeTV timeline out of its comfort zone
RESULTS
Over 10.7M impressions were generated over a period of 5 days.
An overall reach of almost 7.8M+ was achieved
888K+ Unique twitter handles were reached
PleaseviewslideinSlideShow mode
Tools We Leverage
Weusethemostadvancedtoolstoensurecontinued strongpresenceofthebrandinthedigitalspace.
Listening and ORM
SEO and UI Optimization
Social Analytics
Web Analytics
Media Partners
Wehavepartneredwithsomeofthemostcuttingedgeminds/platforms tocreatethebestdigitalinnovation.
Publishers
News & Finance
Education Portals
Others
Networks
Social Kinnect in the spotlight
Ourworkhasnotonlyreceivedsomeofthemostreputedawardsintheindustry,
butalsobeenpublished onleadingcontentcuratingplatforms
Our Achievements
‘BestuseofSocialMediaPlatformby
aDigitalAgency’- SocialMedia
Summit &Awards2013
‘50MostTalentedSocialMedia
Professionals-2014’- Rohan Mehta
‘SuccessfuluseofDigitalforCSR’Silverat4th AsianConsumer
EngagementForum
‘MostInfluentialDigitalMedia
Professional- Rohan Mehta’– The
Mobile &DigitalMarketing Summit
2015
Our Achievements
Our Achievements
The Team
Let’s Talk
J.K.Somani Bldg., 1st floor, British Hotel Lane, Mumbai Samachar Marg, Kalaghoda-Fort, Mumbai-400 001
#Kinnect with us!
You can also find us at:
+91 22 6639 6023
facebook.com/socialkinnect
[email protected]
twitter.com/socialkinnect