Hotel Marketing and Distribution Programs

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Hotel Marketing and
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The Ultimate Discretionary Traveler, Delivered To Your Door
Travel Well. Travel Smart.
The Luxury Link Hotel Partner Program for 2010
Luxury Link 2010: Best-in-Class Marketing, New Distribution Channels
Since 1997, Luxury Link has offered its partners
unique access and exposure to the online luxury
traveler, with the specific goal of delivering new
clients and new bookings to luxury hotels
worldwide.
In 2010, Luxury Link delivers you more options and
connects you to more customers than ever before.
Discover the benefits of a true marketing partner.
Partnership noun:
a cooperative relationship between people or entities
who agree to share responsibility for achieving a
common goal
Travel Well. Travel Smart.
What’s New?
Luxury Link Partners with Travel+Leisure!
Vacationist is our new Private Sale site
created in partnership with Travel+Leisure.
Vacationist offers best-in-class benefits that
expand your marketing reach, exposure and
distribution options:
•  Major Promotional Reach: Vacationist promotions in print, online and by
email to T+L Subscribers and AmEx Publishing Customers
•  Custom Editorial: Custom property descriptions are created by T+L Editors
for all hotels featured on Vacationist
•  Beneficial Payment Terms: Vacationist has the most friendly payment terms
in the industry, with guaranteed payment in advance of guest arrival
Travel Well. Travel Smart.
What’s New? Luxury
Link Creates FamilyGetaway.com
FamilyGetaway.com is our family travel
site that gives you access to the lucrative
Family Travel market:
•  It’s Easy: Replicate your listing from Luxury
Link– no additional effort required
•  We’re here to help: Family market
specialists to help you craft your familyfriendly messaging
•  Preferred Pricing: Enjoy substantial
savings as a Luxury Link Hotel Partner.
Travel Well. Travel Smart.
Welcome to the 2010 Luxury Link Hotel Partner Program
Shared responsibility and common goals are
the cornerstones of Luxury Link’s Hotel
program. Let us show you how Luxury Link
works with you to introduce your property to the
world’s most discriminating, inquisitive and
intelligent luxury travel buyers and build longterm value for your hotel in 2010.
Read on and learn more about the Luxury Link:
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Audience
Value Proposition
Marketplace Differentiation
Hotel Marketing Program Details
New Distribution Option: Vacationist
Travel Well. Travel Smart.
Luxury Link Audience: The
Ultimate Discretionary Travelers
Finding new customers is essential to your business. But finding prospects
and converting them to customers is challenging. With sophisticated
travelers increasingly booking luxury hotels online, Luxury Link is the ideal
platform for introducing your property to a truly amazing audience.
•  Targeted: Hundreds of thousands of highly motivated luxury travelers
place their trust in Luxury Link
•  Coveted: Travelers with time and money to seek true lodging inspiration
•  Ready: Luxury Link site visitors come prepared to buy and respond to
the offers, values and inspirations they find
•  Loyal: Over 50% of Luxury Link buyers come back for more
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Luxury Link Value Proposition: 7 Ways We Meet Your Business Goals
In today’s environment, every marketing decision counts. Here are
seven important ways Luxury Link addresses your real business needs.
1. 
Best Audience Exposure: Sophisticated luxury travelers, delivered en masse.
2. 
Affordable Acquisition: We send qualified leads directly to you for booking, saving
on commission and booking fees
3. 
Rate Protection: Our unique promotional approach is perceived as value-added
packages, not distressed inventory
4. 
Better Cash Flow: No upfront payments to Luxury Link
5. 
Incremental Business: Reach experienced travelers who might not have
considered your destination or property
6. 
Optional Tactical Distribution: Maximize revenues through Private Sales on
Vacationist, our distribution partnership with Travel+Leisure
7. 
Family Market Option: Tap into the family market with Family Getaway, your access
to this valuable and underserved market segment. Travel Well. Travel Smart.
Luxury Link differentiation:
What makes us unique
Luxury Link helps you reach your goals differently than other luxury travel
sites. We think you’ll like our approach … very much.
•  AUCTIONS: Unique to Luxury Link and Family Getaway, and a powerful way to tell
your story, drive bookings and protect your rates.
Benefits for You: Targeted Exposure + Rate Protection + Incremental Revenue
•  BARTER: No upfront payment to start with Luxury Link. Pay as you succeed in
achieving bookings, leveraging unsold inventory to cover marketing costs.
Benefits for You: Affordable Acquisition + Cash Flow Management
•  DIRECT REFERRALS: The only travel marketing channel that aggregates luxury
travelers and drives qualified referral traffic directly to you for booking.
Benefits for You: Affordable Acquisition + Incremental Revenue
•  NEW – PRIVATE SALE OPTION: Sell need period inventory through our luxury
Private sale site: Vacationist, in partnership with Travel+Leisure
Benefits for You: Incremental Revenue + Targeted Exposure
Travel Well. Travel Smart.
Our True differentiator: Promotional
Offers On Luxury Link
Since 1997 Luxury Link has defined – and still dominates – the luxury travel
auction marketplace. Package your inventory on Luxury Link as auction or
fixed-price promotions, you gain many benefits:
•  Leverages excess room inventory to gain exposure, leads and
incremental revenue
•  Provides unparalleled positioning among an elite peer group of
luxury travel companies
•  Protects your published rates through smart packaging
•  Delivers new and incremental customers with no cash outlay.
•  Drives average package stay of 4 nights, and auction packages are
non-refundable.
Travel Well. Travel Smart.
Promotional Offers On Luxury Link:
Why They’ll Work For You
•  Commands attention from luxury travelers
•  Tells a story about your property in your words,
highlighting best photos, guest and press
accolades and key features
•  Builds excitement around your property and brand
•  Pre-qualifies leads before they come to your site
•  Our Auctions sell to one winner, but motivate
many more to inquire and book. Our “Buy Now”
option yield higher rates.
•  They’re what users love…and why they come back
Remember… the most valuable and coveted things in the
world are sold at auction
Travel Well. Travel Smart.
Luxury Link Differentiation: Valuable Features, Unmatched By Others
LEADS
EXPOSURE
Travel Segment REVENUE MGMT
Travel Content Only Affluent Audience Focus Package Promo-­‐
<ons Direct Leads to You No Cash Upfront/
Barter Payment ✓ ✓ ✓ ✓ ✓ ✓ ✓ LUXURY LINK Private Sale Sites (e.g. Jetse8er) OTAs (e.g. Orbitz) ✓ ✓ Travel AucAon Sites (e.g. Priceline) ✓ ✓ Travel MarkeAng Sites (e.g. Tablet) ✓ ✓ Luxury Print (e.g. Conde Nast Traveler) ✓ Travel Well. Travel Smart.
✓ Dedicated Account Manager ✓ ✓ ✓ ✓ ✓ *New* Private Sale Op<on ✓ ✓ ✓ ✓ DISTRIBUTION
✓ ✓ ✓ Contact Info
Los Angeles
Peggy Kaelin, Vice President, Travel Sales
Phone: 310.215.8060 Ext. 111 | Email: [email protected]
New York City
Stephen Fitzpatrick, Sr. Vice President, Travel Sales
Phone: 212.677.9009 | Email: [email protected]
Travel Well. Travel Smart.