PROGRAMS

MBA
Master of Business Administration
5 YEAR DEGREE
DU
University Diploma
4 YEAR DEGREE
SPECIALIZATION
LUXURY INDUSTRY
UNDERGRADUATE
& POSTGRADUATE
LUXURY
HOTEL
& TOURISM
MANAGEMENT
MARKETING STRATEGIES
TEAM MANAGEMENT
BRAND MANAGEMENT
PROGRAMS
MBA
IN 2 YEARS
Master of Business Administration
5 YEAR DEGREE
st
EACH YEAR
TO CHOOSE
6 MONTHS
INTERNSHIP
1 YEAR
French-taught program
Market and strategies in the
luxury hotel and tourism
industry
AFTER A 4 YEAR DEGREE
School experience
in the luxury industry
Mod’Art International
draws on its
experience of teaching in the luxury industry
and focus on the luxury hotel industry
following the luxury fashion groups’
strategies.
Market realities, growth opportunities and
recruitment requirements are the priorities of
the teaching professionals who face these
situations every day.
OR
The school specially emphasizes on the
excellence of service and leadership, from
group projects to personal training.
English-taught program
To understand the luxury
codes to perform in luxury
tourism and hotel strategies
IN 1 YEAR
The program is based on the latest trends
of the market and the strategic decisions
taken by the international groups to follow
the recruitment demand.
Specialization:
Luxury hotel & tourism industry
Specialization:
The global luxury industry
AFTER A 3 YEAR DEGREE
High-level objectives
To endow future directors with a strategic vision of the luxury hotel market.
To stimulate managers to develop products and services on the level of
excellence with strong focus on details.
To give the abilities and leadership necessary to manage on a global
level.
2
nd
YEAR
To meet the level of requirement and the recruitment difficulties in the luxury
industry to obtain high responsibility positions.
English-taught program
Strategic decision-making
and innovation
To manage with excellence
of attitude and leadership
LUXURY
BRAND IDENTITY
DIRECT
ENTRY
AFTER A
4 YEAR DEGREE
ART OF WELCOME
CUSTOMER EXPERIENCE
NEW TECHNOLOGIES
STRATEGIES
E-MARKETING
DU
University Diploma
IN 2 YEARS
4 YEAR DEGREE
AFTER A 2 YEAR DEGREE
Opportunities to seize
EACH YEAR
The International luxury fashion groups are
now investing in the luxury hotel industry:
6 MONTHS
INTERNSHIP
LVMH (Maisons Cheval Blanc, Al Sodah)
Giorgio Armani (Armani Hotel)
Bulgari (Bulgari Hotels & Resorts)
Versace: (Palazzo Versace)
Missoni (Hotel Missoni)
Baccarat (Baccarat Hotel & Residences)
1st YEAR
French-taught program
Luxury codes and needs
Strategies in luxury
hotel and tourism
A contemporary and refined vision of the
“art of welcome”. Customers take part in a
unique experience in the brand’s world.
After years of diversification, hotels are
moving upscale to reach the highest level of
luxury. Strong renovations are in progress to
comply with Palace levels of requirement in
design and services: Plaza Athénée, George
V, Bristol, Ritz, Meurice, Royal Monceau...
2nd YEAR
English-taught program
New customers from emerging countries with
individualized and exceptional demands:
attract them and win their loyalty defining
creative strategies and developing unique
products.
New technologies
and new strategies
Innovation in product
and service development
 GENERAL MANAGER
HIGH RESPONSIBILITY
 DEVELOPMENT MANAGER
 MARKETING DIRECTOR
POSITIONS
 DIRECTOR OF COMMUNICATION
 COMMUNITY MANAGER
 SALES DIRECTOR
 REVENUE MANAGER
 PURCHASING MANAGER
EXCELLENCE
INTERNATIONAL
CAREER
 EVENT MANAGER
 GUEST RELATION MANAGER
 TOURISM PRODUCT MANAGER
 VIP CONCIERGE MANAGER
INTERCULTURAL MANAGEMENT
BUSINESS GROWTH
LEADERSHIP
INNOVATION
INTERNATIONAL
DEVELOPMENT
MBA
IN 1 YEAR
ENROLMENT
2014 / 2015
MBA
Conditions:
4 Year Bachelor Degree graduates
(Hospitality, tourism, management,
marketing, communication…)
A professional experience of at least 12
months (internship included)
Fluent in English (IELTS 6.5 or TOEFL 76/80)
Conditions:
3 Year Bachelor Degree graduates
IN 2 YEARS
A professional experience of at least 6
months (internship included)
Fluent in French or English depending on
program
DU
Conditions:
2 Year Degree graduates
IN 2 YEARS
A professional experience of at least 3
months (internship included)
ENROLMENT PAPERS
MOTIVATION INTERVIEW
INTERNATIONAL
PARTNERSHIPS
France: Université de Perpignan – Université de Toulouse
GB: London College of Fashion – Regent’s University
London – Nottingham Trent University
Ireland: Dublin Institute of Technology
Germany: EBC Hochschüle – Ecole de Düsseldorf
Spain: Universidad Rey Juan Carlos
Italy: Academia del Lusso (Milan) – IULM (Milan)
Universita la Sapienza Di Roma
Canada: Ecole Supérieure de Mode de Montréal
USA: Fashion Institute of Design and Merchandising (L.A.)
Berkeley College (NYC) – LIM (NYC)
Peru: Universidad del Pacifico (Lima)
China: Macau University of Science and Technology
Beijing Institute of Fashion Technology – Communication
University of China – Institut des Beaux-Arts de Sichuan
Xian International Studies University
Vietnam: Hoasen University
Japan: Meiji University (Tokyo)
India: National Institute of Fashion Technology
Thaïland: Chulalongkorn University Bangkok
Facebook.com/Modartparis
Twitter.com/EcoleModart
Youtube.com/Modartparis
Mod’Art International
International Institute of Fashion and Arts – 1 rue Bouvier – 75011 Paris
www.mod-art.org
Document non blinding 03/13/2014
Email: [email protected] – Development and admissions: [email protected]
Tél: +33 (0)1 58 39 36 70 – Fax: +33 (0)1 40 09 15 14