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A S I A : F usi o n o f f l a vo urs
M A STE R s o f TH E U N I Q U E A RT O F
J UXTA P O S I N G RE L A X ATI ON W ITH
A DVE NTU RE
eur o pe : S I T T I N G P R E T T Y
C H A S I N G BE S P O KE CU LTU R A L
E X PE R I E N CES I N A TI M E H ONO U RE D
REG I ON B O U N D TO I M P RE SS
le va n t
A D ESTI N ATI ON I N SE A RC H O F A
N EW LY RE D E FI N E D LUXU RY
P l us
SHOPPING
CRUISING
FORCE OF LIFE
Refining a potent ability to inspire, empower and invigorate,
the tourism sector is implementing dynamic new initiatives to
improve our social and economic landscapes
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for premium travel professionals
Contributors
Emily Millett
Natalie Hami
Panayiotis Markides
Tatiana Tsierkezou
Creative Director
Edward Beales
Senior Designer
Maggie Basdermadjian
General Manager
Chris Christou
Account Management
Elaine Hockley
Helen Moss
Maiju Vaananen
Marianne Shokry
The tranquil stillness of the morning was
E-Commerce Manager
Panayiotis Philippou
E-Commerce Executive
Marina Drakou
Chief Financial Officer
Costas Miaoulis
Accounts Executive
Stalo Antoniades
Vasilis Eracleous
Headquarters
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Emily Millett
Luxury Content Specialist
“Summertime
and the livin' is
easy, fish are
jumpin' and the
cotton is high.”
Ella Fitzgerald
so peaceful in its calm motionlessness. The only sound
permeating the silence was the meditative rhythm of waves
lapping against the shore, kissing the pebbles with their
clear blue caresses. The sun, still lazily climbing out of bed
and crawling slowly into the cloudless sky, was casting long
shadows across the secluded beach. Clambering out of my
tent, my body stiff from a night spent sleeping under the
stars, I padded bare foot across the stones, past the longextinguished embers of last night’s campfire, and towards the
endless expanse of serene Mediterranean Sea. Not stopping
at the water’s edge, I continued, feeling the cool water creep
up my body until I was submerged. This is my favourite way
to wake up and my own personal Summer luxury.
Luxury today comes in all shapes and sizes. Whether it is the
luxury of time, health, wellness, exclusivity or cost, each of us
have our own individual definitions.
And it is these highly personalised, tailor-made experiences
that are making such an influential impact on the luxury
travel industry this season. The world’s most discerning and
insatiable tourists are demanding more local authenticity
from their holiday’s in Europe, and yearning for adventure and
self-discovery in Asia. Deep in the magical lunar-like desert
landscape of Wadi Rum, the once-in-a-lifetime privilege of
experiencing the age-old traditions of a Bedouin lifestyle first
hand, is helping to redefine luxury tourism in the Levant,
while elsewhere, worlds apart, in the consumer crazed
landscape of the modern mall, regional shopping habits are
showing no signs of slowing down. And what is the luxury
cruising industry doing to attract Generation Y this Summer?
Turn the page, start the journey and find out.
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CONTENTS
ttgmena luxury issue 18 summer 2015
18
26
12
22
Summer Selection Setting the luxury benchmark ever
higher, a series of distinctly individual and unique five-star
properties have entered the high-end hospitality scene
10News Dubai welcomes equine expansions with the first polo
resort; new luxury suites are introduced in Hong Kong and
Qatar re-launches a home grown hotel operating company
12Profile Taleb Rifai, secretary general, UN World Tourism
Organisation
14 Viewed and Reviewed A journey of discovery into the
opulent worlds of Columbia Beach Resort in Cyprus, The RitzCarlton, Millenia in Singapore, Evason Ma’in Hot Springs in
Jordan and Hilton Al Hamra Beach & Golf Resort in the UAE
18 Feature Asia Oscillating fluidly between two tourism
extremes, Asia is taking advantage of its innate abilities to
offer both exhilaration and relaxation
22 Feature Levant With a landscape that lends itself to
adventure, the Levant region is currently exploring a new
version of luxury tourism
06
34
26 Feature Europe Bursting at its effervescent seams with a
wealth of diverse cultures, Europe is working hard to keep
its reigning title as a leading luxury tourism destination
30 Feature Shopping Fervent consumerism is driving the
lucrative luxury retail sector to greater heights of growth and
innovation
32 Profile Geoffrey Kent, founder, chairman and CEO,
Abercrombie and Kent
34 Feature Cruising As Millennials effortlessly weave their
spell of significant influence over the tourism industry, the
luxury cruising niche is expanding its offering to appeal to the
next power generation
36 Premium Picks Small yet mighty Uruguay shows off its most
impressive features
38 Gallery A display of some of the latest elite events to grace
the luxury tourism industry
40Diary Why the MICE India and Luxury Travel Congress is
taking the Indian tourism sector by storm
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Summer selection
As the still and heady heat of summer settles in across the region, the plethora of luxury accomodation offerings for the world's most discerning travellers has widened in anticipation of seasonal voyages. New five-star palaces of
opulence and havens of relaxation are raising the bar for luxury in destinations from Morocco to Turkey, and Mexico to Qatar.
ttgmena luxury
Refined
presence
Marrakech is set to see its luxury benchmark
raised, with the scheduled opening of Mandarin Oriental, Marrakech this Summer.
Drawing design inspiration from the traditional Spanish Berber aesthetic of the historic
city, the five-star property will combine an
Arabic influence with a contrastingly contemporary interior style. This balance is seen
in the clean lines and symmetrical forms,
which work together to create a striking but
discreet and unobtrusive luxury.
Set amidst 20
hectares of
landscaped
garden near
Marrakech
Royal Golf
Club, Mandarin Oriental,
Marrakech
features 54
opulent villas
with private
pools and hot
tubs; and nine
suites with
vistas of the
snow-capped
Atlas Mountains and
surrounding
countryside.
Five restaurants and
bars are set
to offer an eclectic selection of Moroccan and
international cuisine, while the Spa at Mandarin Oriental, Marrakech will offer treatments
inspired by Moroccan culture.
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Contemporary
comfort
Famous for captivating
travellers with its panoramic
views, vibrant culture and
dramatic history, Istanbul’s
Golden Horn peninsula has
added yet another string to
its bow in the shape of a new
luxury Mövenpick Hotels &
Resorts branded property.
Having opened its doors to
an eager public at the end
of March, the new, 136-key
Mövenpick Hotel Istanbul
Golden Horn offers visitors a
stylish contemporary haven
in the heart of the city, only 10
minutes from the Old City and
the Haliç Congress Centre.
A wealth of services and
facilities await guests at
Mövenpick Hotel Istanbul
Golden Horn, including
a number of unique F&B
outlets such as the Pruva
Swiss Grill Restaurant,
which serves a wide variety
of delicious Mediterranean
dishes as well as Swiss and
Turkish specialities.
Six meeting rooms, and the
divisible 380m² Golden Horn
Ballroom can comfortably
accommodate meetings and
events for up to 440 people,
while the Serenity Wellness
Centre, with its state-ofthe-art fitness area, Turkish
Hammam, saunas, a steam
room, relaxation zone and
massage rooms, looks after
guests’ wellbeing during
their stay.
Enlivening the senses
he idyllic paradise island of Bali has
welcomed The Ritz-Carlton, Bali.
Set amidst dramatic cliffs and pristine
beaches, the hotel’s elegantly rustic aesthetic
is locally-inspired, while the service style
combines the warmth and spirituality of true
Indo-Balinese hospitality, with The Ritz-Carlton
brand’s dedication to iconic service.
With 313 rooms, a kid's club and a serene
spa, the hotel hopes to attract affluent global
travellers including couples, bridal parties and
honeymooners, group, meetings and conference guests.
T
Welcoming
an icon
Palatial residences
odrum’s stunning Aegean coastline is
internationally renowned for its plethora
of opulent luxury hotels and resorts, and
this May, the repertoire is set to get richer with the
addition of Jumeirah Bodrum Palace Hotel.
Managed by Dubai-based Jumeirah Group, the
135-room hotel is tucked away in a beautiful natural cove just 10 minutes from Bodrum city centre
and 20 minutes from Bodrum International Airport.
The property features a wealth of dining opportunities and a sumptuous Talise Spa.
While most of the accommodation options comprise generous suites and luxuriously appointed
villas, Jumeirah Bodrum Palace Hotel’s pride
and joy is a 2000m² palatial residence featuring
B
uninterrupted sea views. Consisting of six
deluxe master bedrooms, each with an
ensuite bathroom and Jacuzzi, the appropriately named Palace Villa also features
a private indoor and outdoor pool, a hammam and sauna, and an exclusive pier
and private beach.
Gerald Lawless, group CEO, Jumeirah
Group said: “To have the opportunity of
extending our brand presence in Turkey
with such a magnificent hotel, gives us
every confidence that our loyal guests
will find the same quality of experience
they associate with our hotels around
the world.”
Continuously expanding its presence both in the MENA
region and internationally, Hyatt Hotels Corporation has
been busy this quarter opening new high-end properties
in Dubai, Zanzibar, Manila and Sanya, China.
The opening of Hyatt Regency Dubai Creek Heights in
March, saw two new iconic high-rise towers added to
the emirate’s famous skyline. The hotel, which is located
within convenient proximity to Dubai International Airport
and Dubai International Financial Centre, features 76
luxury suites, meeting and events facilities, a NYSA Spa
and a wealth of dining options.
Pablo Graf, senior vice president of operations, Hyatt
Hotels & Resorts, Southwest Asia commented: “Hyatt
Regency Dubai Creek Heights represents an evolution of
the Hyatt Regency brand, with energising interiors and
amenities that put everything at business and leisure
guests’ fingertips, so it’s easy to stay connected to the
people and things that matter most.”
The group has also recently welcomed the exclusive
Park Hyatt Sanya Sunny Bay Resort in China on a stunning inlet on Hainan Island, featuring a private lake and
white-sand beach, as well as Hyatt City of Dreams Manila
and Park Hyatt Zanzibar, the first-ever Hyatt Hotels
Corporation property on the east African island.
S ymb o l ica l l y striking
In recent years, the small Gulf state of
Bahrain has displayed its true might as a
tourism destination, with its rapidly growing luxury hospitality sector welcoming
ever-more exclusive properties, such as
the newly–opened Four Seasons Hotel
Bahrain Bay.
Rising dramatically above lushly landscaped lawns, gardens and pools, the
five-star hotel is located on its own private island and is already being heralded
as a destination unto itself.
Boasting a dramatic façade and sweeping
views across the sea to the capital city of
Manama, Four Seasons Hotel Bahrain Bay
is also luring in the visitors with its fabulous selection of local and international
dining outlets, its five different swimming
pools and one of the largest Four Seasons spas in the world.
Hoping to entice wedding parties to host
their special day at the resort, Four
Seasons Hotel Bahrain Bay also offers
one-of-a-kind wedding features, including a photography room and a sumptuous
bridal suite.
G atheri ng mo men tum
Following the eagerly anticipated opening of Marsa Malaz Kempinski The Pearl,
Doha in January this year, Kempinski
Hotels is increasing the momentum of
its international expansion plan, with a
series of high-profile luxury openings
during the first quarter of 2015.
A stunning example of iconic architectural innovation, Sunrise Kempinski Hotel
opened in Beijing recently with a unique
design intended to resemble the rising sun. Located directly on Yanqi Lake,
the hotel’s 306 rooms and suites boast
breathtaking panoramic views of the
Legendary landmark
ew York is a city of
iconic and institutional buildings
which help to recount a long
and colourful history, and with
the recent opening of The
Knickerbocker Hotel, the city
has welcomed a new architectural monument, symbolic
of the destination’s coming
of age.
Registered as a New York
landmark since 1988, and
rumoured to be the birthplace
of the original martini, the
newly reopened
property
has an
intriguing
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history as a luxury lifestyle
hotel for both the glitterati
and dignitaries alike.
Now, The Knickerbocker Hotel pulsates with the energy
of contemporary fashion,
flavours, fitness and finesse.
All 330 guest rooms are
decked out with sleek, modern and customised layouts,
and outfitted with bespoke
furnishings, state-of-the art
technologies and exclusive
bath amenities.
A member of The Leading Hotels of the World, the
property aims to be an urban
sanctuary for guests and local
clientele. Additional facilities
at the enviably situated hotel
include event space for up to
250 guests, a café, signature
restaurant and bar, and a
rooftop bar and terrace with
unrivalled views of New York
City’s effervescent skyline.
“The Knickerbocker will
epitomise classic-reinvented.
We’re offering guests intuitive
service and relevant luxury,”
said Jeff David, managing
director, The Knickerbocker
Hotel. “By drawing inspiration from our past to create
a lifestyle experience that is
beyond typical luxury hotel
amenities, The Knickerbocker
will undoubtedly appeal to
both local New Yorkers and
international travellers.”
surrounding Yanshan mountain
range, while guests can also
enjoy 14,069m² of event space, a
conference centre, 14 restaurants
and bars, 14 spas, a private marina and a nine-storey pagoda.
In May, the luxury hotel group is
also set to open Kempinski Hotel
Berchtesgaden – an elegant yet
cosy hideaway in the Bavarian
Alps and Kempinski Hotel Harbin
– a landmark riverside retreat
in the Heilongjiang Province of
northeast China.
P restigio us p layer
Already well renowned in the world of
upscale hospitality, The Langham, Hong
Kong has delighted luxury connoisseurs
recently with its two newly inaugurated
signature suites.
“We are proud to introduce the Penthouse Suite and the Director Suite,” said
Bob van den Oord, managing director,
The Langham, Hong Kong. “Only one of
each kind, these suites provide luxury at
its finest.”
Emanating sophistication, The Penthouse
Suite boasts two bedrooms adorned in
soft colour tones and featuring a living
room, a dining room and two bathrooms
with luxury toiletries. All of this is complemented by hand-crafted furniture,
unique art pieces and crystal chandeliers.
The Director Suite, influenced by the
Avenue of Stars, radiates warmer
colours and features a spacious
bedroom. Guests can relax in front
of the 46-inch smart TV, lose themselves in a vintage book from the
extensive library collection or attend
to business at the custom-made
working desk. The suite houses a
dining room, a luxurious bathroom
with an oversized bath and rain
shower as well as a guest bathroom.
The newly launched suites represent the first phase of the opulent
property’s extensive $30 million
facelift. Later in the year, the second
phase of transformation is scheduled to begin, with additional room
refurbishments, including one more
signature suite.
Laid back l uxury
news
Discerning guests and visitors to the ultraluxurious Rixos the Palm Dubai can now avail
of an all-new beach club facility, designed to
encourage rest, relaxation and indulgence.
The recently unveiled Eden Beach Club
defines laid back luxury, promising an ideal
escape from the daily hustle and bustle of
the city. The venue allows visitors to soak up
the sun on loungers or cabanas beside the
crystal blue swimming pool, enjoy a cocktail
at the pool bar, luxuriate in a private bungalow on the white sand beach or indulge in a
gastronomic journey at the restaurant.
As the sun sets, this idyllic haven of serenity
transforms into a sophisticated and stylish
night spot that sets a unique standard for
entertainment, dining and music. Guests
can enjoy performances by some of the
world’s most celebrated artists and DJ’s,
while savouring the flavours of the world–
class cuisine.
Regal EQUINE experience
abelled ‘the sport of kings’, the intriguing
world of polo is being brought to Dubai in
the form of the first-ever St. Regis Polo
Resort – St. Regis Dubai Al Habtoor Polo Resort &
Club, scheduled for an early 2017 opening.
Being developed by both Starwood Hotels &
Resorts Worldwide and Al Habtoor Group, the
property is due to house 136 guest rooms and will
form the centrepiece of a six million square foot
equestrian sports complex in Dubai.
The expansive resort is set to comprise 24 luxury
bungalows and various F&B outlets. In addition,
there will be a further 138 residential villas within
the grounds, alongside a polo club, a state-of-theart polo academy and a riding school comprising
some 500 stables.
Guests will be granted access to the polo academy,
which will offer a variety of programmes such as
dressage, riding and show jumping. The resort will
also be home to four world-class polo fields.
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Michael Wale, president – Europe, Africa and Middle East, Starwood Hotels and Resorts enthused:
“St. Regis has long been associated with the world
of polo and we are excited to lead this milestone
project together with Al Habtoor Group – an
important partner for Starwood who shares the St.
Regis brand’s passion for ‘the sport of kings’.”
Meanwhile, the distinctive legacy of St. Regis has
also made its presence known in the vibrant city of
Istanbul with The St. Regis Istanbul.
The hotel channels the spirit of the glamourous Art
Deco era in Istanbul during the 1920’s, blending
it with contemporary Turkish art and luxurious
modern amenities.
The St. Regis Istanbul comprises 118 elegant
rooms and suites, each with floor-to-ceiling
windows overlooking the scenic Maçka Park
and Bosphorus or the début-de-siècle buildings
of the chic Abdi Ipekçi Street.
Beautiful
addition
erene turquoise waters await guests this
November at Le Touessrok Resort & Spa,
Mauritius, following the recent announcement that Shangri-La Hotels and Resorts has taken over
management of the legendary property.
The breath taking
Indian Ocean resort is
now closed for a major
renovation project
which will encompass all guest rooms
and public areas,
while also bringing
Shangri-La’s spa and
restaurant concepts
to Mauritius. Located
on the east coast of
Mauritius in one of the
island’s most spectacular bays, the five-star
resort includes three villas and 200 sea facing guest
rooms and suites. Along with extensive water and landbased activities, it offers guests access to Ilot Mangenie,
a private, secluded isle with 3.5 kilometres of pristine
beach. The resort is also located within five minutes of
Ile aux Cerfs, where the 18-hole, par 72 championship
golf course is located.
S
A Qatari diamond
Incorporating yet another entity
into its stunning collection of
high-end properties, Qatari
developer and operator, Katara
Hospitality, has revealed that
it will manage the new Saraya
Corniche Hotel under Murwab
Hotel Group, its re-launched,
standalone operating arm.
During the signing of a management agreement between Hamad
Abdulla Al-Mulla, CEO and board
member, Katara Hospitality,
and Saeed Abdulla Al Amer Al Kaabi, president,
Sphinex Hotels & Resorts, Al Mulla enthused: “We
are pleased to welcome Saraya Corniche Hotel to
our fast-growing portfolio of distinguished hotels
in Qatar as we expand the operator side of our
business.”
Situated in the buzzing and culturally-infused city
of Doha, Saraya Corniche Hotel, now in its final
stages of development, is to house 221 dazzling
rooms and suites, each equipped with state-ofthe-art technology and incomparable amenities.
Guests will benefit from a range of restaurants
and meeting and banqueting space.
The resort is
located within
five min­utes of
Ile aux Cerfs,
where the
champion­ship
golf course is
located.
The UNWTO describes tourism as a ‘vital force for peace’.
What are the main ways in which the tourism industry
can promote, encourage and support world peace?
Each year, more than one billion tourists travel the world
and about six billion are estimated to travel within their own
countries. Never before have so many people travelled to
so many destinations. Yet tourism is so much more than its
numbers; tourism is about the daily exchange of stories,
perspectives and beliefs. Sparking something as simple as
a conversation creates connections, helping us broaden our
minds and celebrate our diversity. It is through the experience of the other, so different from ourselves and our
backgrounds, and yet so similar, that we nurture the values
of empathy and respect. These values are the cornerstones
of multicultural understanding and peace.
It is thus little wonder that tourism has been hailed as the
first ‘Global Peace Industry’. Furthermore, tourism can be
a vital force in post conflict situations as it can bring much
needed socio-economic development and employment
opportunities to regions devastated by war.
Q&A
How does the UNWTO Global Code of Ethics for Tourism
work as an advocate for human rights?
The Global Code of Ethics for Tourism is the guiding blueprint for the development of sustainable tourism according
to the Universal Declaration of Human Rights.
The Code, which has been approved by the UNWTO General Assembly and endorsed by the United Nations General
Assembly, defines the rights and responsibilities of each
stakeholder in the sector, including tourists themselves,
with a view to making tourism a fundamental contributor to
‘economic development, international understanding, peace,
prosperity and universal respect for, and observance of, human rights and fundamental freedoms for all’.
UNWTO works with governments and the private sector to
advance the implementation of the Code both in terms of
legislation and business practices. In 2011 we launched a
campaign to garner the support of the private sector to the
Code. Since then, 400 companies and associations from 54
countries have signed what we call ‘the Private Sector Commitment to the Global Code of Ethics’ pledging to promote
and apply the Code´s principles and report on accordingly to
the World Committee on Tourism Ethics.
Furthermore, UNWTO works closely with the committee –
an impartial body responsible for interpreting, applying and
evaluating the provisions of the Code - in the promotion and
dissemination of the Code of Ethics, as well as the evaluation and monitoring of the implementation of the principles
enshrined therein.
Leading the international tourism troops
forward on a determined mission for
peace, human rights and sustainability,
Taleb Rifai, secretary general, UN World
Tourism Organization (UNWTO), tells Emily
Millett how the first ‘Global Peace Industry’
is working to make the world a better place
Tourism has the ability to strengthen and empower
women across the world. How are women’s rights
issues integrated into the UNWTO’s policy making
conversations?
The tourism sector plays a key role in empowering women
by providing them with better opportunities for employment and income-generation. Research by UNWTO and
UN Women Global shows that tourism can offer significant
opportunities to narrow the gender gap in employment and
entrepreneurship as women are nearly twice as likely to be
employers in tourism as compared to other sectors.
Yet, many challenges remain as research shows that
women are well represented in service and
clerical level jobs, but poorly represented
at a professional level, and they earn 10
per cent to 15 per cent less than their male
counterparts.
Gender equality is thus one of our priorities
at UNWTO. Our actions range from research
to policy recommendations and exchange of
good practices among our Member States
and non-governmental representatives.
Governments and the private sector have a
major role to play in promoting policies that
step up equality and women's empowerment. There is a particularly important opportunity to promote empowerment through
entrepreneurship and a change of perception
of the value of working in tourism in all regions, including the Middle East, as tourism
has almost twice as many women employees
as other sectors.
What are the advantages and disadvantages of the tourism industry being managed
by the governmental sector as opposed to
the private sector? And how do governmental tourism bodies work to support
the UNWTO?
Tourism development is only effective when
planned and implemented by both the public
and the private sectors in close coordination.
Governments play a key role in defining policies and setting the conditions that promote
sustainable tourism including infrastructure
development, education or visa facilitation.
Moreover, governments have the responsibility to ensure a level playing field for
the private sector to operate and to define
policies that advance sustainability and ethics in tourism. On the other side, the private
companies are the ones that drive the sector
by investing in product development, creating
jobs and fostering innovation.
It is with this belief that, although UNWTO is
an intergovernmental organisation and thus
constituted of Member States, we also integrate representatives of the private sector
and academia as Affiliate Members, because
only by working together can we make the
sector more competitive and sustainable.
How can new emerging tourism destinations be encouraged to invest in long-term
strategies and avoid the mistakes and
downfalls of fast, money-making shortterm tourism management?
All destinations, mature and emerging,
should uphold sustainability as a mainstream condition for tourism. For as much
as sustainable tourism development aims to
safeguard the natural and cultural heritage
of local communities, it also makes good
business sense by seeking the long-term
operations of businesses over short-term
profit-making. Only through intact environments and welcoming communities can
tourism thrive in the long run, thus ensuring
long-term prosperity in host destinations.
Many popular tourism destinations are
already seeing the destructive environmental consequences of mass tourism and
over-commercialisation. How can tourism help to prevent further damage to the
environment?
This only underlines the importance of
sustainable tourism development. We must
remember that tourism´s growth and sustainability are not at odds; on the contrary,
tourism´s expansion is a call for more responsible management and control in order
to counterbalance rising tourism demand
with initiatives to protect natural resources,
cultural heritage and local communities. In
addition, tourism earnings can be channelled
towards conservation projects and initiatives
to educate tourists and tourism operators on
environmental protection.
Tourism today is still something of an elitist pastime which many cannot enjoy. How
can tourism be made more accessible?
More and more people all around the world
have access to tourism as shown by the extraordinary expansion of the sector in recent
years. Just think that in 1950 there were only
25 million international tourist arrivals as
compared to 1,138 million in 2014.
Tourism should be established as a human
right for all, regardless of age, and achieving
universal accessibility to facilitate tourism
for every person is one of UNWTO´s primary
objectives. As defined in the Global Code of
Ethics: “The universal right to tourism must
be regarded as the corollary of the right to
rest and leisure, including reasonable limitation of working hours and periodic holidays
with pay, guaranteed by Article 24 of the
Universal Declaration of Human Rights and
Article 7.d of the International Covenant on
Economic, Social and Cultural Rights.”
In this respect the Code also highlights that:
“Social tourism, and in particular associative tourism, which facilitates widespread
access to leisure, travel and holidays, should
be developed with the support of the public
authorities.”
What are the most notable trends currently
influencing the luxury tourism industry,
and what in turn influences these trends?
The digital revolution has transformed the
tourism sector, influencing tourist behaviour
and purchasing patterns. Today´s tourists
and consumers are armed with more choices
and more information, spread across an array
of digital platforms. As such, an increasing
number of tourists are seeking authenticity
over conventional tourism experiences.
I would say this is leading to a new concept
of ‘luxury’.
It is through the
experience of the
other, so different
from ourselves and
our backgrounds, and
yet so similar, that we
nurture the values of
empathy and respect.
As a relatively new tourism region, the
Middle East has already gone through various evolutionary stages of development.
Where do you see tourism in the MENA
region developing in the future?
The Middle East has been one of the fastest
growing tourism regions in the world in the
last decade going from 22 million international tourist arrivals in 2000 to 50 million in
2014. This growth has been largely driven by
strong private sector investment and national
strategies that position tourism as central
to economic growth, translating into the advancement of visa facilitation, connectivity, air
transport and hospitality infrastructure, and
the promotion of international mega events to
the region.
We expect that despite all challenges, tourism to the region will continue expanding.
UNWTO´s long-term forecast, Tourism Towards 2030 indicates that by 2030, the Middle
East will almost triple its present volume of
arrivals to receive 149 million tourists.
As a Jordanian national you must travel
back to the Middle East often. What are
your favourite things about the region as
a tourism destination?
My job provides me with the privilege of
travelling extensively to many destinations.
As for the Middle East, what I most value is
no doubt the fact that there is an increasing
‘tourism culture’ and a commitment to making the sector a pillar of the socio-economic
progress of the region. Personally, when
I come home to Jordan, I mostly look
forward to spending time
with my family.
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viewed and reviewed
Columbia Beach Resort, Pissouri
CYPRUS
By Maggie Basdermadjian
Located in Cyprus’ Paphos district, the
coastal village of Pissouri is beautiful
all-year-round, with green fields that
seem to go on for miles.
It was this stunning vista that welcomed me and my husband to the fivestar Columbia Beach Resort, which is
situated in a beautiful area surrounded
by low hills, giving the whole resort a
very private and secluded feel.
Upon arrival we were quickly relieved
of our bags and ushered into the lobby
area which was warm and comfortable
thanks to a large fireplace. Showing
how important traditional Cypriot hospitality is to the hotel’s luxury concept,
we were presented with a delicious local almond drink and traditional Cypriot
cookies during check-in.
We were then driven to our spacious
room in a golf cart. Overlooking the
outdoor pool, our suite echoed the décor of the lobby, with soft colours and a
classic yet cosy luxury feel.
The tantalising dining experiences awaiting guests at the resort includes traditional
Cypriot meze, or delicious Italian cuisine.
For a more chilled outing, guests can
immerse themselves in the nauticallythemed Eros Cocktail Bar.
We got the chance to order room service
where I tucked into delicious Gamberetti
pasta along with a crisp Caesar salad.
On our first morning we had a great start
with a memorable breakfast, which mainly
offered a continental spread with Cypriot touches such as a selection of local
cheeses, honey and fruits. Guests could
also order freshly cooked eggs, French
toast, crepes and waffles.
Columbia Beach Resort offers 95 exclusive luxury suites. Guests can partake in
adrenalin-fuelled activities such as kite
surfing, scuba diving and sailing.
www.columbiaresort.com
The Ritz-Carlton, Millenia
Singapore
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While on my honeymoon in the tropical hub that is Singapore, I found a
refuge of peace at The Ritz-Carlton
Millenia Singapore. Courteous staff
greeted us at reception with refreshments while we completed our
check-in process, ensuring a welcome
infused with true Asian hospitality.
This welcome continued as we were
delighted to find a personalised note,
fondue and a drink waiting for us in
our room.
Upon first entering the room, I was
awestruck by the spaciousness of
it, and taken aback at the expansive
view of Singapore’s Marina Bay that
immediately grabs the attention. Encapsulated in one vista there were so
many iconic landmarks that I instantly
recognised: The Singapore Flyer,
Marina Bay Sands and the ArtScience
Museum – the list is endless. An inviting bed beckoned me to fall gracefully
into its embrace and dared me to
spend all day in its comfort, cherishing the inspiring view before my
By Mario Hadjiloizis
eyes. But instead of luxuriating in the
room, I had the urge to explore and
make the most of the hotel’s amazing
location – within walking distance to
Singapore’s various shopping outlets,
including Marina Square and Millenia
Walk. Once my day had wound down,
I enjoyed a relaxing break by the pool,
sipping refreshments while basking in
Singapore’s tropical sun.
Guests at the hotel were made up of a
surprisingly balanced mix of business
and leisure travellers, and the hotel’s
prime location, right in the heart of the
action in Marina Bay, certainly allows
for the property to expertly cater to all
segments of the local and international
tourism industry.
Furthermore, the journey to the hotel
was a simple short 20-minute drive
from Changi International Airport.
The property additionally boasts four
restaurants and a spa, ensuring peaceful comfort throughout a guest's stay.
www.ritzcarlton.com
Evason Ma’In Hot Springs
JORDAN
True to its name, Six Senses Evason
Ma’In Hot Springs awakens the senses.
Sight: Tucked away deep in the vertical
stone folds of the dramatic Ma’in Wadi,
the property is reached by way of a steep
road, twisting its way down the valley.
This breathtaking aesthetic adventure
prepares the visitor for the sensory
experience awaiting them. Subtle, locally
inspired architectural features ensure
the hotel blends into the landscape rather than taking over the vista, while inside,
understated earthy tones and natural
materials complement the traditional
warm Arabic art and furnishings.
Sound: Throughout the resort, guests
are followed by the ubiquitous lullaby
of natural thermal spring water trickling
over rocks and cascading into pools and
streams below. The hypnotic melody
washes away stress and lulls the guest
into a meditative state of naturally
induced calm and relaxation. Set in what
is otherwise an untouched, lush and verdant valley, the property is also a haven
for indigenous Jordanian birds who serenade guests with their tuneful songs.
Taste: Advocates of sustainable living
By Emily Millett
and tourism with a conscience, the
restaurants source all fresh ingredients
from on-site organic herb and vegetable
gardens. The kitchen is also run by a
dynamic team of local Bedouin chefs,
whose expertise and culinary prowess
have cemented their statuses as some of
the most well-respected in the country.
Smell: The hotel is infused with the delicious aroma of essential oils, balanced
perfectly with local herbs and spices.
Touch: A landscape fed by cascades of
naturally warm, healing springs is the
ideal surroundings for a Six Senses Spa.
Away from the main building, the spa is
a haven of privacy and indulgence, with
its own waterfall which drops in massaging torrents into an atmospheric natural
heated pool and a spa menu merging
local and international therapies.
Hidden away in its own oasis of serenity, Evason Ma’in Hot Springs is one of
Jordan’s best kept secrets. Luxuriate in
thermal spring waters, dine on organically grown produce and fall asleep to the
melodic sound of cascading waterfalls.
www.sixsenses.com
Hilton Al Hamra Beach & Golf Resort
Ras Al Khaimah
By Richa Kundnani
16
Situated between the Hajjar Mountains and Ras Al Khaimah's stunning coast, it
was quite a drive to Hilton Al Hamra Beach & Golf Resort, but the journey was
worth it. The interior design made me fall in love with the resort, which is architecturally designed with Middle Eastern elegance.
A golf car sped us to our spacious room in the fort-style villa, which exuded
an exotic atmosphere, with evocatively sand-inspired earthy colours. The quiet
location allows for complete serenity and tranquility, perfect for the luxury guest
or a couple seeking to get away from the hustle and bustle of Dubai.
The resort is close to plenty of Ras Al Khaimah’s top tourism attractions. However, my weekend was spent without
stepping foot outside of the compound, as the resort itself
was completely sufficient – utter indulgence! I thoroughly
enjoyed the vast range of leisure activities including the
viewed & reviewed
menaluxury.com
temperature controlled pool, the spa, tennis and the on-site fitness centre.
From the large array of enticing F&B outlets, we tested Al Jazeera, the Lebanese
restaurant serving delicious authentic dishes, where the experience was enhanced by
live entertainment. We also popped into the Trader Vic's Mai Tai Lounge for a nightcap;
the cosy venue featured signature décor - with a concoction of unusual artefacts, tribal
masks and Polynesian food delights.
The next morning we headed for the Arabic-contemporary buffet at the beachfront
restaurant, where there was a band playing. The succulent barbecue meats and
prawns that came straight off the grills were probably our favourite, whilst the casual
atmosphere was perfect for relaxing and soaking up the sun.
As I had the privilege of a late checkout, we took advantage of our room’s private balcony, which allowed us direct access and unrivalled views of the breath-taking 500m
pristine beach and sunset.
Combining high levels of comfort and luxury with authentic, elegant surroundings, Hilton Al
Hamra Beach & Golf Resort provides a unique experience for guests looking for a family
holiday, a weekly getaway, or a romantic rendezvous with loved ones.
www3.hilton.com
FUSION OF
FLAVOURS
With the power to awaken the senses,
Asia beckons the elite traveller to
journey its expanse in search of two
extremes; exhilaration and relaxation.
Natalie Hami reports
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R
eaching across vast expanses
of the Earth, the boundless continent that is
Asia entices many a traveller to immerse
themselves in its sublime beauty, with each
destination bestowing a very different aspect
of its culture and history. Together, the
immeasurable variety of experiences that
this awe-inspiring region provides all unite,
presenting themselves beautifully to the
discerning traveller.
Traditionally Asia has been known through
the ages for its wellness segment and
continues to fly high in this ever-growing
domain. However, with an inescapable array
of experiences that can tempt visitors looking
for an adrenaline-fuelled adventure, Asia can
undoubtedly satiate this high octane market
as well.
Lucy Jackson, co-founder and director, Lightfoot Travel explained: “Asia makes it very
convenient for luxury travellers to get out
and experience adventure, without having to
forego too many creature comforts. Travellers in the region are extremely discerning
and used to a particular standard of service
and comfort, and the hotels and tour operators provide for that.”
Thrill seekers
20
And as the adventure-seeker goes on the
hunt for the most exciting and memorable moments, the continent’s luxury travel
agents and sumptuous properties are evereager to assemble experiences that not only
intrigue the intrepid explorer at heart, but
also provide the visitor with what is at the
very essence of the destination’s appeal.
According to Malik Fernando, managing
director, Resplendent Ceylon, Cape Weligama
Resort in Sri Lanka offers guests insider
access to some of Sri Lanka’s most iconic,
off-the-beaten track experiences. Excursions
from the hotel include: kayaking or learning to surf on Weligama’s legendary waves,
underwater exploration with a certified guide
from the resort’s dive centre, private sunset
cruises, big game fishing and seasonal whale
and dolphin-watching trips.
Soaring through the skies has to be on the
list of any enthusiastic thrill seeker and
Gayana Eco Resort and Bunga Raya Island
Resort & Spa (member of Preferred Hotels &
Resorts) in Borneo gives
guests a chance to experience just this with a
helicopter ride to Maliau
Basin.
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Tomas Kastberg Andersen, general manager of
both resorts, said: “The ride takes approximately
one hour and 15 minutes through the heart of
Sabah where you will be able to see the beautiful
lush tropical rainforest from above. Upon arrival,
a guide will meet and greet you and bring you
to visit some nearby trails. This part of Sabah
remains the last true wilderness and one of the
world’s oldest rainforests.”
Anderson also elucidated on the fascinating fact
that the Maliau Basin conservation area remains
barely explored with most visitors being scientists
or researchers.
Jack Bartholomew, regional director Indochina–
Khiri Travel also conjures up a careful blend of
adventure and culture for his clients eager to
explore the more far-flung spots of Cambodia.
“We can arrange a private helicopter tour to some
of the more remote temples in Cambodia - Preah
Vihear for example; a luxury picnic lunch can
also be prepared. A stay on Song Saa Private
Island would complete the high-end Cambodia
experience.”
According to Herman Hoven, branch manager
Yogyakarta, Khiri Travel Indonesia, the exclusive
and thrilling activities to be had in Indonesia
include travelling on a private sea plane to the
Kura Kura Resort in Karimun Jawa; kayaking and
diving from a luxury yacht in Raja Ampat, Papua.
And with the feeling of warm and balmy wind on
the cheek, the true adventurer will not be able to
resist soaking up the scenery from above, electrifying the senses, with a paragliding experience.
Suleiman Tunku Abdul Rahman, director of communications, Shangri-La Rasa Sayang Resort and
Spa, Penang said: “For those who yearn for an
elevated spin overland, a paragliding ride across
the coastal areas of the island will have the
breeze in one's face and the treat of enjoying a
commanding bird's eye view of the terrain and all
activity below.”
However, taking in the sights from above does not
necessarily have to leave one feeling heady and
exhilarated in the process. For those seeking a
softer experience at a much slower and relaxed
pace, John Watson, CEO, Trails of Indochina noted
that the company offers hot air ballooning in
Myanmar.
As the continent’s striking and exceptional
scenery gives way to a plethora of experiences
that will leave the discerning traveller with many
a heart-pumping moment to remember on the
journey home, some properties are taking their
active offerings one step further.
Paul Linder, general manager, COMO Shambhala
Estate, Bali explained that being active is one of
the hotel’s core hallmarks.
“As one of the world’s leading wellness retreats,
we have a variety of options that will provide
guests with the outdoor adventure they seek.
We introduced a whole adventure section on our
website, giving guests the opportunity to choose
their activities prior to arrival. Adventures include
The true
adventurer will
not be able to
resist soaking up
the scenery from
above.
rock climbing, jungle gym, Ayung River rafting, biking and trekking," Linder commented.
And as the luxury adventurer seeks to
answer the inner voice that beckons them
to soar through the skies or battle through
choppy rivers, the call also entices the elite
traveller to embark on a simultaneous journey of discovery.
Axelle Mazery, group press and PR manager,
LUX* Resorts & Hotels explained just how
the company can indulge this personal voyage at its China property.
“The LUX* Tea Horse Road will enable
today’s adventurous luxury traveller to
embark on a unique journey of discovery and
transformation; an expeditionary experience
that will stimulate body, mind and soul. By
losing themselves in the maze-like alleys
of the ancient towns and villages of South
West China and exploring its breathtaking
mountains, gorges, rivers, plateaus and
lakes, guests will become truly immersed
in the thrill of daily discovery, combined with
all the contemporary comfort, originality and
simplicity of the trademark LUX* hospitality.”
Aspiring to reach Nirvana
Just as this vast land is awash with invigorating experiences, the very nature of the
continent does not allow us to forget its more
traditional attributes; enter wellness.
According to Alison Gilmore, senior exhibition director, ILTM Portfolio, the trends that
we can look out for within the Asian market
are health and wellbeing.
“Digital detox is the buzz word of the moment and we all need to disconnect if only
for 24 hours," Gilmore commented. “The
spa industry has come a long way in recent
years, gaining market share and respectability along the way and yet, it is still in itself
considered a trend by many. To those of us
in luxury travel, it is growing substantially
and sustainably. Add to this the fact that spa
is also rooted in ancient philosophy, it is sexy
enough to appeal to us all on a level we understand, be it relaxation, instant gratification
or lifestyle change.”
With a natural landscape predisposed for adventure, and a cultural heritage built upon spiritual development and personal wellness, Asia has what
it takes to satiate the luxury traveller.
Natura l state o f mind
This was echoed by Jackson who noted: “Wellness retreats are becoming
increasingly popular in Asia, and provide a welcome respite from people’s
hectic everyday lives. Kamalaya in Koh Samui takes a holistic approach to
wellness and is a fantastic sanctuary nestled on the southeast coast of the
island. Properties such as this are a great option as standalone holidays, or
as a place to wind down at the end of an active holiday.”
In turn, these rising trends or lifestyle choices give way to a plethora of journeys aimed at enabling the visitor to unwind and relax. And at Resorts World
Sentosa (RWS) this relaxing journey is being taken to another level as it is
also home to Singapore’s largest luxury spa, ESPA at Resorts World Sentosa.
Clement Ng, communications manager, Resorts World Sentosa, commented:
“ESPA at RWS is the brand’s flagship spa in Asia and an oasis for those wishing to escape from the city or take time out from the resort’s attractions.”
He added: “The spa features a spectacular environment including jungle
covered hillsides, landscaped gardens and ocean views that span 10,000m2
with 24 multi-functional treatment rooms (all of which come with a balcony
offering views of the reflection pool or forest), private treatment villas, two
couples’ suites and two beach villas.”
He also noted that it houses the first hammam in Singapore with a dramatic
silver-domed ceiling, marble floors and mosaic walls offering an authentic
Turkish hamman experience.
Meanwhile, Doris Goh, chief marketing officer, Alila Hotels & Resorts elucidated on what tantalising treatments are available for guests looking to rest
their travel weary feet.
“Foot soaking is an essential ritual of our spa. With our modern lifestyle,
our feet are constantly in use and little taken care of. And this foot bath is
designed specifically to revive them. Having healthy feet promotes a healthy
lifestyle and of course hygiene and all-round well-being. Local sea salt with
essential oil blend and herbs soak your feet, gentle scrub and pumice stone
do the deep cleaning, and a foot massage with herbal oil, orange and ginger
lotion completes your ritual,” said Goh.
Elsewhere, the recently opened Aman Tokyo is offering its guests 2,500m2 of
spa bliss, as stated by Ferdinand Wortelboer, managing director of operations, Aman. Guests can relax in the Japanese style hot baths and steam
rooms whilst overlooking the hustle and bustle of the city. They can also
relax by the 30m pool which is surrounded by huge panes of glass offering
an unrivalled view of the city.
And blissful relaxation and pampering also comes in the form of the Anumba
Spa in Thailand’s The Racha, according to its general manager, Devan
Bhaskaran, who explained: “[The spa includes] signature natural treatments
and oils to restore and rejuvenate mind, body and spirit, or just relax in
the steam and sauna rooms. Guests can select the holistic package which
includes guided movement classes and clean food prepared by the chef."
Situated within a lush nature reserve, InterContinental
Danang Sun Peninsula Resort in Vietnam is inspiring
guests with its magnificent flora and fauna.
Iain McCormack, general manager, InterContinental
Danang Sun Peninsula Resort commented: “One of the
most privileged aspects of the resort’s location is that it
not only offers an incredible beachfront experience, but
it is also surrounded by the gorgeous unspoiled Son Tra
Nature Reserve, containing more than 2,500 hectares of
old-growth forest and a wide diversity of flora and fauna.
“We are steps away from almost 1,000 species of plants,
over 100 birds and dozens of mammals and reptiles.
Our most illustrious residents are the rare and beautiful
red-shanked douc langurs, a species of colobine monkey. For those with an adventurous outdoor spirit, our
daily trekking trip offers breathtaking vistas and frequent langur sightings,” he added.
Guests seeking a more cultural immersion can head to
the old town of Hoi An, which is home to quaint lanes
with age-old shops and chic restaurants. “Hoi An’s
enchanting appeal is best experienced in the evening,
when the town’s sights are illuminated by an array of
vibrantly coloured lanterns,” said McCormack.
Refreshing retreat
mmersing guests in the rich and
fascinating heritage of Sri Lanka,
Heritance Hotels and Resorts is
awaiting the opening of its flagship
beach-front property, Heritance
Negombo in September 2015.
Heritance Negombo is conveniently
located in close proximity to Colombo International Airport, making
it ideal for the business traveller
and transit guest.
Located on the picturesque beachfront, the hotel features 143 rooms
and suites, and the elevated structure of the hotel ensures that each
room affords breathtaking vistas of
an ultramarine Indian Ocean. Spacious and contemporary bathrooms
I
invite elite guests to refresh themselves under overhead showers.
A fusion of authentic local flavours and fresh produce will be
served at the property’s signature
restaurants. The See Bar, with its
panoramic views of the setting sun,
is the perfect place to relax before
or after a meal. The rustic sea food
restaurant, Big Fish, offers freshly
caught seafood, while the al fresco
dining area, Blue Tan, is perfect
for a light snack. The Banyan is a
collection of quirky and original dining spaces, including baked treats
at the Swiss Bakery & Café, local
fusion cuisine at Tuk Talks, or tapas
at Mad Dogs Bodega.
sharpened
focus
As the world expands and cultural divides
narrow, uncovering genuine travel experiences
has become a luxury unto itself. However, in a
land once crossed by travellers from some of
the oldest civilisations, the Levant region has
maintained its authentic appeal and continues to
provide discerning tourists with the exclusivity
they so desire. Emily Millett reports
History, culture, tradition,
modernity, accessibility, authenticity, spirituality, warm hospitality, safety, security, diversity, the list goes on. The Levant
region has been tempting travellers with its seductive array of
authentic tourism opportunities for centuries and today, as the
industry works hard to maintain a balance of contemporary
creature comforts and modern luxuries, with genuine local
experiences, both corporate visitors and leisure travellers
alike continue to find what they need in this mystical, magical
destination.
According to Michel Pharaon, Minister of Tourism, Lebanon,
the tourism sector in the country witnessed a growth of 30 per
cent in 2014 compared to the previous year, and tourism activity in January 2015 saw a 38 per cent increase year-on-year.
“The Tourism Ministry made some great efforts to improve the
performance of the sector in 2014 compared to the previous
year,” he said.
There is no denying that the travel and tourism industries in
both Jordan and Lebanon have suffered both at the hands of
bad press, and thanks to an unlucky geographical location
which has seen them painted with the same tar brush that
tarnished the reputations of their neighbours.
Mohanad Malhas, managing director, Abercrombie & Kent
Destination Management Company
– Jordan commented: “Jordan is a
small, beautiful, peaceful country that
happens to sit in the middle of a bad
neighbourhood, and unfortunately we
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have been affected tremendously by the
bad media against us, but with that said, we
still have tourists coming from all around
the world experiencing the country and
travelling with us to Jordan and enjoying
the sites and the hospitality of the Jordanians.”
One thing that these two Levantine destinations both have in abundance is a natural
warmth of character and an innate hospitality which ensures visitors not only feel a
genuine welcome, but are also granted an
authentic insight into the heartbeat of the
region.
Mulling over this fact, Alli Abdurahman,
Director of Sales and Marketing, Grand
Hyatt Amman said: “Amman offers an
authentic experience. The moment a tourist
arrives into Amman they interact with local
Jordanians, and this continues throughout
their entire stay, exposing the guest to the
local customs, warmth and hospitality.”
Experiential travel
Travellers today are increasingly seeking
out these authentic experiences. Instead of
settling for a cookie-cutter luxury, where
polished marble hotel interiors give away
no hint of culture, tradition, history or location: tourists want to experience something
unique and genuine.
In Lebanon and Jordan, discerning leisure
tourists in pursuit of experiential travel
encounters are thinking outside the box,
redefining luxury and redirecting their
priorities away from high-end hotels with
impeccable service and five-star facilities,
towards time, wellness, human interaction and the creation of once-in-a-lifetime
memories.
Offering a glimpse under the seductive veil
of mystique that enshrouds the traditional way of life of the Jordanian Bedouin,
Khaled Sabbah Atieg, founder, Khaled’s
Camp, regularly welcomes adventurous
tourists to experience the spectacular surroundings of the Wadi Rum desert from the
comforts of his tented Bedouin camp.
“Khaled’s Camp offers luxury in a unique
sense,” explained Atieg. “It is the luxury
of true relaxation with the touch of actual
humanity. It relates back to the traditional
Bedouin laws of hospitality. The camp
lacks the comforts that a traditional
luxury traveller is used to, replacing
five-star hotel courtesy with warm
friendliness, corporate decoration with
cultural tradition, and pamphlets with
conversation.”
According to Atieg, as the world gets
more familiar, travelling to places like
Wadi Rum, which remain untouched by
international mainstream consumerism, is now more sought after.
“Travel is all about getting away, and
now it is harder than ever to get away
from the familiar,” said Ateig. “Tourists who come to Wadi Rum want an
experience that most have not had.
They want to experience the traditional
living of an ancient and proud desert
people who have managed to comfortably thrive in such a beautiful but
arid land. They want a glimpse of the
lifestyle and values of old that their
communities have long forgotten in the
rushing commerce of modern cities. It
is so far outside their experience that it
becomes a true adventure. Despite the
endlessly wide gulf between the Wadi
Rum Bedouin experience granted at
Khaled’s Camp, and the five-star opulence regaled by the high-end hotels in
the capital, both offerings are a distinct
and unique form of luxury.
“The same traveller might use a top
five-star hotel in town, yet expects
neither shower, nor room service in the
middle of nature,” said Michael Koth,
director of operations Levant, InterContinental Hotels Group (IHG). “Luxury
is not necessarily luxurious, it is the
privilege to learn and experience while
travelling. Learn about other people
and cultures, witness natural beauty
and leave with fulfilled memories.”
Although Jordan and Lebanon both
share a natural landscape almost pre-
disposed for the luxury of adventurous,
reality escaping tourism, this penchant
for unusual, unique and envy inducing experiences is just as prevalent in
urban city tourism.
Beirut is home to some of the Middle
East’s top upscale hotels, but rather
than solely competing for the attention of luxury travellers with aesthetic
distractions, properties such as Le
Royal Beirut are standing out from
the crowd by offering unique, one-off
experiences.
“Over the years the luxury element has
moved from within the property to experiences outside the property as well,
offering more activities and services
that ensure guest satisfaction, awaken
a passion for new experiences and
instill happiness,” commented Joyce
Mouawad, corporates sales and marketing director, Le Royal Beirut. “The
trend this year is to introduce uncommon activities and experiences. This is
what we focus on as one of the Leading
Hotels of the World. Both Lebanon and
Le Royal are constantly being creative
and attentive to guests' needs, offering
an unforgettable journey that makes
them want to return for more.”
Precious commodity
On the far opposite end of the spectrum, the business traveller to the
Levant continues to enjoy the classic
comforts of luxury tourism, however
now, more than ever, these corporate
guests are lacking the most precious
luxury commodity of them all – time.
“As a result of globalisation and changing travel requirements, the average
length of stay in business hotels is
reducing to a little more than one night. For hotels,
this means that everything must be provided in an
instant. The desire for luxury and comfort remains
unchanged, but the time for people to enjoy it has
reduced,” commented Koth.
This speedy turnaround is also being seen in
the booking time for hotels across the Levant as
Abdurahman explained: “As a business we have
to be flexible and provide the service expected of
Grand Hyatt on short notice. The booking window
has decreased to within three days.”
Luxury is not
necessarily
luxurious, it is the
privilege to learn
and experience
while travelling.
Rather than resting on the laurels of its well reputed brand name, Grand Hyatt Amman has recently
upgraded the guest experience with the completion of an extensive room renovation programme.
The evolving needs of corporate tourists to the
Levant is affecting hotel facilities as the constant
need for WiFi replaces the traditional business
centre, as Koth stated: “As our clientele is more
technology savvy than previously, frequent services like business centres are becoming extinct.”
While offering free WiFi to all guests is an
important asset for IHG in Jordan, the company
is also responding to another growing trend –
the increased focus being placed on health and
wellbeing.
“A healthier lifestyle leads our guests to make
educated choices well in advance of their travel.
Part of the authenticity and experience our guests
seek is also the respect for their personal lifestyle
preferences, be it dietary requirements or health
and workout practices,” commented Koth. “A
generic gym or healthy section at breakfast will
not do the job for long. At IHG we have launched a
brand that delivers exactly to the modern, lifestyle
and healthy choices people make at home and
want to find equally when travelling.”
Luxury tourism to the charmingly authentic
Levant region covers a broad spectrum of definitions, from the ultimate in five-star exclusivity
offered by upscale urban hotels, to the simple
yet genuine luxury of experiencing untouched
nature, or a traditional lifestyle far removed from
your own. The challenge may be how to inform,
enlighten and convince
tourists that it is safe to
visit, but neither Jordan
nor Lebanon are giving up
the fight.
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Paradise setting
Beirut is a veritable Mecca
for boutique hotels, with
a unique charm and
vibrant personality that
lends itself to the eclectic
character of these small
independent properties.
Hoping to claim a portion
of the luxury boutique
market, Warwick
International Hotels (WIH)
recently opened the doors
to the brand new Warwick
Stone 55 in Zalka.
Heralded as one of
the most modern
boutique hotels in the
area, Warwick Stone 55
offers 46 spacious and
contemporary rooms
and suites, an all-day
dining restaurant, a
rooftop restaurant and
conference and meeting
room facilities for up to
100 guests.
Conveniently located just
This is the third
hotel for Warwick
International in
Lebanon.
a few miles from Downtown Beirut and its
many attractions, the effortlessly stylish hotel
also benefits from the appeal of a brand new
shopping mall located just next door.
Kent Cooper, regional chief sales and
marketing officer – MENA, WIH commented:
“We are very proud of opening Warwick
Stone 55 which is aimed to become a great
lively place in Beirut.”
Furthering this sentiment, Jamal Serhan,
chief operating officer – MENA, WIH
added: “This is the third hotel for Warwick
International in Lebanon after Warwick
Pangéa Beach Resort & Spa and Warwick
Hotel Palm, but the first brand new property
and the eighth in the region.”
Loyalty
rewarded
24
Rewarding guest loyalty is a top priority at Sheraton Amman,
which is why the leading five-star hotel in Jordan’s capital
has a number of property enhancing improvements in store,
in a bid to enrich the offering for guests and visitors.
“Sheraton Amman has some very exciting plans ahead
so that we can continue to look after our loyal guests and
attract a new following,” said Enda Mullin, area general
manager Jordan, Starwood Hotels and Resorts. “We have
amazing plans to renovate our existing Sheraton Fitness
Health Club and when all the work is complete, we will be
offering a high energy/high-tech gym and fitness area.”
According to Mullin, the hotel is also revamping the indoor
pool, introducing a new spa and relaxation area, as well as
upgrading the male and female locker rooms.
“The designs are such that there will be a seamless journey
for our health club members and for our leisure and business guests alike,” said Mullin. “These additional facilities
will allow us to attract new members to our health club
and to expand the facilities within the hotel so as to attract
a higher number of leisure guests over the weekend and
holiday periods.”
Complementing the recent launch of the property's new
weddings and events venue on the hotel
roof, further focus is also being placed on
new culinary initiatives such as Sensory
Dining, where guests enjoy a five course
dinner while totally blindfolded.
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Love in the city
Romance is in the air at the gorgeous
Four Seasons Beirut, following the April
2015 opening of the new Four Seasons
Beirut Wedding Suite.
“The wedding suite is where all couples
planning to get married at Four Seasons
Beirut will start their journey and allow
themselves to dream, with the guidance
of our dedicated weddings team, about
how to make this day the most magical
day of their lives,” said Maha Bourachi,
director of sales and marketing, Four
Seasons Hotel Beirut.
Already a landmark in the Lebanese
capital, the opulent property offers
guests an unbeatable panoramic
view across the Mediterranean.
And according to Bourachi, the vista
is about to get even more accessible,
with the newly refurbished rooftop
lounge bar opening for the pleasure and
entertainment of both discerning guests
and local visitors.
“The re-opening of The Roof lounge
in early May 2015, with an amazing
new set up and design, will take the
Lebanese roof top scene by surprise,”
Bourachi commented.
SITTING PRETTY
Steeped in a deep, rich and varied history, Europe is a region blessed with a
veritable smörgasbord of diverse cultures and tourism offerings. As such,
its staying power in the luxury destination hall of fame is almost guaranteed.
Emily Millett explores how the region is transforming from traditional to
contemporary in tune with the plethora of evolving trends
I
nternationally renowned as the traditional luxury destination, Europe has a solid foundation
from which to grow and evolve its high-end product. And while the region shifts and progresses
according to new travel trends and forecasts, the industry has maintained its leading position
as one of the most popular tourism destinations of 2014. In fact the UNWTO World Tourism
Barometer noted that Europe was the most visited region in the world last year, with strong
results witnessed in Northern Europe and in Southern Mediterranean Europe, where already
firmly established destinations such as Greece, Portugal, Spain and Malta all witnessed
rigorous growth.
Explaining Europe’s ranking as a luxury tourism destination, Martine Ainsworth-Wells, director
of marketing and commerce, European Tourism Association (ETOA) said: “A report published by
Horwath HTL for the International Luxury Travel Market (ILTM) in 2011 confirmed Europe as the
world’s most popular luxury destination; and France and Italy as Europe’s favourite destinations.”
According to Ainsworth-Wells, even the emerging tourism economies in Europe such as Croatia,
Lithuania, Montenegro and Bulgaria are using their discernible luxury product as a key building
block for their tourism industries.
Highly exclusive hotel brands such as Kerzner International’s One&Only Resorts are looking
to the as yet undiscovered side of Europe for their next luxury investments. Montenegro for
example is due to be home to the newest One&Only Resort, with Alan Leibman, CEO, Kerzner
International commenting: “Montenegro is the perfect place for us to create an extraordinary
new One&Only ‘playground’ for the most influential and well-travelled people around the globe. I
know One&Only Montenegro will set a new level of guest experience not only for our brand, but
for the industry.”
Quietly confident in its position as one of the top luxury destinations,
Europe is not immune to the changing demands of high-end travellers.
Working hard to bend with the fluctuating trends that govern the industry,
Europe is evolving with the times and responding to these trends.
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“The European market is developing in the context of
subtle shifts in demand. The Horwath report identified
personal relationships, value, simplicity and seamless
service as the hallmarks of the luxury travel offer. In
addition, the luxury traveller is seeking more than
pampering, needing to be entertained and stimulated,”
Ainsworth-Wells added.
Man versus machine
In a day and age when technology is advancing at such
a fast pace that companies need to ensure their fingers
are firmly on the pulse at all times in order to keep up,
doing business online is key to staying in the game.
And while the luxury tourism industry is no different,
the personal, human element is still proving its strong
appeal, as Richard Power, director of communications,
Rocco Forte Hotels explained: “There are many trends
in the industry that revolve around technology to provide
service. At Rocco Forte Hotels we ensure that we do not
forget the person-to-person experience, something that
should not be compromised by gadgets. We are often
told that our hotels have a real sense of warmth in them.
This is created by the hotel teams who are considered to
be part of the extended Rocco Forte Hotels family.”
The luxury hospitality industry may continue to place
a great deal of importance on providing
an intrinsic person-to-person service
style, but this approach does not seem
to be standing in the way of the business
establishing a noteworthy presence on the
technology scene.
According to Joachim Hartl, general
manager, Conrad Algarve, the
advancements in travel technology being
adopted across the European luxury
travel market are a matter of necessity,
as tourists themselves get more informed
before they travel.
“Our clients are becoming more and
more independent and informed when
planning their travel. This is happening
not only in Europe but all over the world
and technology plays a massive role,”
commented Hartl. “Technology is definitely
contributing to the transformation of the
luxury hotel industry in innovative and
intuitive ways. People are now doing
highly detailed research on the Internet
before booking a room by visiting review
websites and also through social media,
which represents a key connector between
the properties and the final client. That is
exactly why we are focusing our attention
into these new channels, with the main
purpose of communicating experiences
and showcasing facilities.”
As Hartl mentioned, with the advent
of high-tech, high-speed, digital
developments, comes the cyber network of
social media, which, as luxury buyers get
younger and younger, cannot be excluded
as potential tools for the upper echelons of
the tourism market.
“Social media continues to play a key
role in influencing and shaping the luxury
lifestyle trend and often seen, viewed,
liked or # is key. The drive for innovation,
design, value and experience has raised
the standard across the industry from
independents to major chains,” said Anjie
Keegel, director of sales and marketing,
Belgraves in London.
Following the exponential growth of
mobile technology, offering a unique
business app is akin to having the latest
must-have fashion statement, and both
luxury hotel groups and independent
properties across Europe are desperate
to get in on the action.
“There is a big shift in mobile technology
which all hotels should follow in order to
cater for their guests. Having this in mind,
we are about to introduce our iOS and
Android App that brings your concierge to
your mobile device,” commented Dimitris
Dokoros, owner, Thalatta Seaside Hotel.
Local authenticity
Despite this encroaching global
digital dependency, travellers are still
demonstrating a desire to get offline
and feel an authentic connection to the
destination.
Furthering this idea, Dokoros commented:
“The most common request is now the
need to stay connected and have free
WiFi not only in a guest’s room but in
all public areas. At the same time what
has significantly changed is the search
for authenticity. Cultural hikes, traditional
cooking lessons and mingling with the
local society are things that guests ask for
very often in the last few years. In 2015 we
created the ‘Living La Vida Loca’ package
which accommodates and caters exactly to
these needs.”
At Rocco Forte Hotels across Europe, the
desire to get an authentic local feel of the
destination or city can also be attained
through the aesthetics, facilities and design
of the properties, as Power explained:
“We like to provide our guests with a true
sense of the city, both within the hotel with
the design and restaurants but also when
they leave the hotel.”
The luxury hotel group offers a range
of unique location-specific experiences
as well as superb guidance at all of its
European properties. According to Power,
Brown’s Hotel in London is popular
amongst tourists seeking a cultural
adventure. In response, the property
provides exclusive access to galleries,
curators and artists.
“In our hotel in Munich, The Charles, we
can provide exclusive retail experiences.
Whatever the interest of the guest, whether
from the US, Middle East or Europe which
form our core markets, we are able to
open the doors and share the best of the
city with them,” added Power.
With this plethora of diverse tourism
opportunities, luxury travellers to Europe
are getting spoilt for choice and as a result
are becoming ever-more demanding”.
Conrad Algarve is attempting to respond
to this trend by not only offering quality
luxury accommodation and facilities but
also by providing valuable add-ons in the
form of local cultural experiences.
“This new type of guest wants something
that we call, smart luxury,” explained Hartl.
“They seek for more, they look for added
values, they want to be stimulated rather
than simply pampered, and that is exactly
what we offer at the Conrad Algarve. Not
only quality and luxury accommodation
but also authenticity, simplicity and the
opportunity to connect, explore and feel
the region.
“The local culture is an integral part of the
overall experience offered here and our
guests can feel it through a series of touch
points inside and outside the hotel: from
the Portuguese inspired architecture to the
local ingredients used in our restaurants,
from the clam picking experience in Ria Formosa
Natural Park to a jeep safari in the country side. After
all, luxury means time to enjoy and to create lifetime
memories, and we have definitely a lot to offer in this
sense,” Hartl added.
The right to choose
This move to offer over and above the in-house services
expected from a five-star property, has led to the luxury
tourist becoming even more discerning in their choices
when travelling. Today, they want a hotel to pay attention
to their individual needs and requests, and offer a
flexible and highly personalised service.
Offering a unique
business app is akin
to having the latest
must-have fashion
statement.
Working in response to this industry whim, Nancy Faure,
vice president of sales and marketing, Europe, The
Ascott Limited said: “Trends are definitely towards more
flexibility and customisation. Today’s luxury travellers
are more demanding, they want it all and straight away;
they want the choice and freedom to choose. They
look for a personalised stay tailored to their different
individual needs.
“At Ascott, if guests want to cook for themselves in their
own apartment, they can; if they want a chef to cook in
their suite, we can organise this service for them; if they
want to go to a starred restaurant, they can as the property has got one nearby. This is luxury and this is what
The Ascott Limited offers.”
With a current portfolio of four luxury properties in
Europe, counting two in London – Ascott Mayfair London
and The Cavendish London – and two Citadines Suites
in Paris including the newly opened Citadines Suites Arc
de Triomphe Paris, the company is continuing to seek
new development opportunities in this segment in key
European cities such as Paris, London and Amsterdam.
The group is also undergoing an ambitious renovation
and property upgrade project in Europe at the moment,
which will see 32 hotels renovated by 2016.
One method of ensuring a bespoke offering is to anticipate the guests’ needs as Georgina Evagora, director
of sales, London Hilton on Park Lane explained: “The
possibility to enjoy a holistic and personalised experience within the hotel you stay is becoming increasingly
important. We pre-empt the guests’ needs by keeping
a confidential record of individual preferences, meaning
our concierge and guest relations can serve our guests
with a fully tailored approach.”
Luxury tourists to Europe are on a quest to
immerse themselves in authentic local
experiences, and with the highspeed growth of technology as
a travel tool, they are becoming
ever-more spoilt for choice and
knowledge.
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Makin g
a de bu t
ilton Worldwide is expanding its
luxury accommodation offering with
the debut of Curio – A Collection by
Hilton in Europe.
Built in 1910, Reichshof Hamburg has undergone a complete $32 million restoration
programme and was due for completion in Q2
2015. The hotel includes 280 guest rooms and
suites, 11 meeting rooms and a ballroom.
Paris’ Astor Hotel Saint-Honoré has also
been rebranded under the collection and will
undergo a substantial refurbishment prior
to welcoming its first guests using the Curio
brand name in 2016.
Patrick Fitzgibbon, senior vice president,
Europe and Africa, Hilton Worldwide said:
"Europe offers a prime growth opportunity
for Curio owing to its concentration of quality
independent hotels.”
H
Striking independence
Part of Marriott International’s lifestyle
portfolio, The Autograph Collection's
range of exceptionally independent
properties has welcomed three new
hotels in Europe, each with a fascinating history.
The 112-room Boscolo Exedra Nice on
the French Riviera, is a Belle Époque
style building, combining old-world
grandeur with contemporary style. A
wellness retreat, conference centre and
a local fish restaurant are some of the
facilities available.
In Spain, the historical Hotel Cotton
House Barcelona is housed in an iconic
19th century building on Gran Via. The
iconic building has been extensively refurbished and features 83 bedrooms, an
elegant library, a restaurant and cocktail
bar, as well as a rooftop pool.
The doors are also now open at Kameha Grand Zurich Hotel, in Switzerland.
Offering 245 rooms and two gourmet
restaurants, the hotel is surrounded
by forests, meadows and the largest
freshwater lake in Zurich.
Q&A
Which are Europe's main feeder markets for luxury travel?
European travel accounts for the lion’s share of luxury travel within
Europe. However, as the ETC’s mandate is to promote Europe and the
diversity of European travel experiences in long-haul markets, we are
closely monitoring the shifts in travel behaviour in both established
(the US, Canada) and emerging (Brazil, China) markets.
With its diversified tourism offering and its image of prestige and
glamour, Europe is top of both the Chinese and Brazilian travellers’
wish list. They perceive Europe as sophisticated, classy and refined,
where shoppers can find original products and convenient deals.
Travel from Russia has grown massively over the past 20 years, and
Europe has been a key beneficiary. A recent ETC study revealed that
although a niche segment, wealthy Russian travellers seek experiences characterised by luxury, high fashion and haute cuisine, packaged in
a uniquely tailored travel product.
Championing the time-honoured adage
that luxury is in the eye of the beholder,
Eduardo Santander, executive director,
European Travel Commission (ETC), talks
to Emily Millett about the air of sophistication
that surrounds the region’s rich heritage
How would you define Europe’s unique brand of luxury?
European destinations benefit from the rich diversity of tourism products available in
the region that satisfy every traveller’s tastes and needs. Nowhere else is it possible
to find such an exceptional wealth of travel experiences in a relatively small territory,
supported by a high standard in human resources and top quality tourism services.
In many aspects, European luxury draws from a rich cultural heritage embedded
within multiple well-known brands. Europe has long been regarded as the origin of
mainstream luxury, whether as tangible goods or intangible experiences. In terms of
travel experiences in Europe, luxury is in the eye of the beholder.
What trends are you noticing within the luxury tourism industry in Europe?
Tourism flows are beginning to stray from tradition. Europe must respond to these
shifting patterns and capitalise on the potential of tomorrow’s outbound travel markets, especially those from emerging economies whose expanding middle classes
are a growing market for European destinations. These growth markets include
China, India, Brazil and Russia.
Similarly, the European tourism sector will see increased competition for luxury buyers, as emerging destinations grow in popularity. This goes hand-in-hand with consumers demanding more authentic travel experiences, craving off-the-beaten-track
destinations. A destination’s success in the luxury travel market will be determined by
the ability to deliver a personalised and seamless service, and appeal to the environmentally concerned and culturally interested traveller.
How much do the Middle Eastern markets contribute to the luxury
travel industry in Europe?
The Middle East, especially the UAE, remains an important source
market. In 2014, European destinations recorded 59,000 tourist arrivals from the UAE, holding a market share of 23 per cent of the total
outbound travel market. With high disposable incomes, the residents
of the Middle East have fuelled demand for luxury goods, hotels and
international tourism, and Middle Eastern markets are today considered among the most important target markets for worldwide
destinations keen on attracting the high spending tourist. Among the
key drivers of travel from the Middle East to Europe is the increasing
accessibility, with leading airlines such as Emirates Airline, Etihad Airways and Qatar Airways, that continue to open new routes to destinations in Europe. Also, Europe has an up-market destination image and
is largely favoured by GCC travellers who wish to stay away from the
‘mass’ exodus to Middle Eastern and Asian destinations, particularly in
the summer holiday season. A key motivation to holiday in Europe is
also its ‘status-symbol’ connotation, that appeals to the wealthy nationals for whom visiting and holidaying in Europe is ‘in keeping’ with their
social status. Moreover, Europe’s attraction lies in its contrast from the
Middle East in terms of landscape and diversity of the tourism products and experiences that it offers.
How do the ETC destinations work together to promote the region?
Europe is undoubtedly the first tourist destination in the world, a
position that has been kept for decades. In order to maintain this, it is
crucial that organisations continue to strengthen their collaboration
under the umbrella of a common European approach.
When it comes to promoting the region overseas, European destinations seek to jointly create awareness for the regions’ diversity and
raise visibility for the plethora of products available for luxury travellers, while tailoring offerings to particular needs. Thanks to Europe’s
great infrastructure and accessibility, travellers can enjoy a spa day in
Budapest and listen to an evening opera in Vienna in the same day.
A unique brand image is increasingly important in the tourism
industry today. What is the concept behind Europe’s brand image?
Europe is one of the strongest travel brands in the world. To reinforce
this position we are identifying and clearly defining the values of ‘brand
Europe’, in order to translate them into pan-European themes and
products, capitalising on our common ideals, while embracing the differences that make Europe so special.
We have conducted a large number of studies on the image of Europe
as a tourist destination. The brand is associated with a high-touch,
high-class, authentic and diverse offer. Based on
these findings, our marketing activities are coordinated to strengthen Europe’s positioning with
reference to the values that are most appealing
for travellers from each market.
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RETA IL
UNWRAPPED
In a world where material possessions and personal image
have become the ultimate status symbols, luxury shopping has
become a prefered pastime of both the rich and the aspirational.
Emily Millett explores how this fervent consumer culture
influences the regional spender and the retail industry as a whole
Some do it out of necessity and
others indulge in it for pleasure; some call it
therapy and on occasion it can even become
an addiction. The shopping and retail industries are amongst the biggest businesses
in the world, and with the growing desire
for luxury products, spending is up and the
industry shows no signs of slowing down.
“Fashion continues to remain the most
popular luxury retail segment,” said Leigh
Regan, COO, BurJuman, one of Dubai's first
luxury shopping malls. “Given the persistent
upswing in luxury electronics, the UAE’s
consumer electronics market is estimated to
account for close to 40 per cent of regional
spending, with electronics sales in Dubai
alone expected to reach $3.97 billion in 2015.”
Operator of the hugely popular 360 Mall in
Kuwait, Tamdeen Shopping Centers has recorded significant growth of luxury brands, as
Shavak Srivastava, board member, Tamdeen
Shopping Centers explained: “Shopping is
embedded in the region’s culture with 90 per
cent of Kuwaiti nationals saying that they go
out shopping regularly and 95 per cent saying
whenever they feel like
it. Increasingly savvy
consumers are willing and able to spend
significant amounts on
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luxury. Hard luxury in fact represents
30-35 per cent of the GCC market versus
20 per cent globally.”
And while the retail outlets across the
region are fluctuating in accordance to
spending habits, elsewhere, shopping
destinations are increasingly witnessing an
incremental growth in the spending of the
influential Middle Eastern shopper.
“We saw a 36 per cent rise in spending by
shoppers from the Middle East last year,”
exclaimed Anthony Rippingale, head of
tourism, McArthurGlen Designer Outlets.
“Kuwaiti shoppers were the biggest Middle
Eastern spenders, but also shoppers from
Saudi Arabia and Qatar are very important.
Our Designer Outlets in Northern Europe
enjoyed the highest levels of patronage,
with sales growing over 40 per cent.”
Varying degrees of luxury
This increment in Middle Eastern shoppers can in part be attributed to a quest for
luxury items at discounted prices, such as
can be found in Europe with groups such
as Value Retail Chic Outlet Shopping and
McArthurGlen Designer Outlets.
“There is a growing trend for luxury shoppers not to focus just on buying full price
in the luxury shopping avenues and streets
of Paris, London or Milan. They also love
designer outlet shopping, where they can find
all the top brands in one stylish location, with
the services that they are looking for – the
playgrounds and the cafés and restaurants –
and with an emphasis on customer service,”
explained Rippingale.
In a bid to further attract this profitable niche
market, McArthurGlen Designer Outlets is
putting a particular focus on its partnerships
in the region and has launched an Arabic VIP
shopping card. This exclusive invitation grants
lucky shoppers an additional 10 per cent saving and a special gift.
Now travelling year-round, where previously
trips were limited to pre-Ramadan indulgences, Middle Eastern shopping tourists have
shown a particular partiality to the McArthurGlen centres in Austria, Holland, Germany,
Milan and Manchester. According to Rippingale, a current trend is for the visitors to travel
to multiple European destinations in one trip to
ensure a more varied shopping experience.
The propensity for outlet shopping has resulted in many out-of-reach aspirational luxury
brands being made available to a broader
customer base, and while previously more
prevalent in the western world, the trend has
also been noticed by the Middle Eastern
retailer and is spreading its luxuriously discounted tentacles across the region.
Discussing the outlet trend in Kuwait, Srivastava
said: “The Tamdeen Group, the holding company
of Tamdeen Shopping Centers, is combining the
luxury outlet trend to create the first high-end
outlet mall in Kuwait, and we believe, in the
region. We think this will attract not only Kuwaiti
customers but also customers from our neighbourhood, particularly from Saudi Arabia.”
Merging high-end purchases with more affordable options is a practise which has also been
adopted by BurJuman in Dubai where, according to Regan, the way forward is to combine an
extensive selection of high-end luxury brands
with a judicious collection of top mid-range and
high-street brands.
The concept of
luxury shopping
has evolved. Malls
are increasingly
becoming lifestyle
destinations.
“The trend lately has decidedly been towards offering a little bit of everything – today’s shopper
wants access to all kinds of stores within a single destination, and this is especially true when
it comes to fashion,” commented Regan. “The
focus is therefore shifting to offering shoppers a
discerning mix of high-end niche brands, entrylevel luxury brands and the best of high-street
fashion labels. Dubai is emerging as a leading
global shopping destination and tourists coming
for luxury shopping also expect to find the complete range of retail categories here in the city. In
anticipation of this trend, BurJuman is currently
revamping its customer offering to fully reflect
these changes in customer preferences.”
Full spectrum entertainment
Shopping can no longer only be defined or analysed by simple categories such as the spending
habits of a consumer driven society. Increasingly
it is also being grouped with dining, recreation
and entertainment. As shopping grows more
popular as a leisure activity, outlets and malls
are responding by providing alternative entertainment options for the whole family to enjoy.
“Another big change that has taken place over
the last few years is that shopping malls are not
just about shopping anymore. The concept of
luxury shopping has evolved, and malls are increasingly becoming lifestyle destinations where
people look to spend afternoons, evenings or
full days in the company of family and friends,”
commented Regan. “This transformation of malls into integrated entertainment destinations can be pointed to as
a main reason why malls in Dubai and
the region at large continue to enjoy
consistent growth. The focus, essentially, has shifted to enhancing the overall
experience for the customer.”
BurJuman is currently working on
an on-going redevelopment project
to update the retail mix and meet the
changing demands of shoppers.
“Our latest expansion is aimed at
providing an all-encompassing family
shopping and leisure experience that
gives shoppers access to a selection
of their favourite things in one destination – high-end and high-street brands,
great dining options, leisure and entertainment attractions,” explained Regan.
This burgeoning evolution of the fastpaced world of luxury shopping, has
seen the retail industry open up to a
much wider and more varied audience,
as Srivastava commented: “Malls today
are becoming community centres, with
F&B offerings, outpatient clinics, indoor
sports and gaming, and health clubs.
Malls are pillars of social life and ‘social
clubs’, especially for the savvy young.
Therefore, malls play a great role in
bringing in customers who would otherwise venture elsewhere.”
Furthering this sentiment, Paul Dunphy,
general manager, Sheraton Dubai Mall
of the Emirates Hotel said: “Luxury
malls are at the heart of Dubai. The
malls are not just for shopping, but also
have various entertainment options
which keep all ages entertained. A wide
range of shopping and entertainment
offerings makes the mall a destination.”
The advent of this inclusive trend may
have been catalysed by the steady
upsurge in multigenerational family
travel, as Rippingale expressed: “In
the case of the Middle Eastern luxury
shopper, they usually travel as a family
group. Yes, they are looking to buy the
luxury brands, but they are also looking
for adventure playgrounds for their
children and a full range of cafés and
restaurants alongside quality customer
service and visitor experience.”
Knock on effect
The intrinsic link between shopping,
recreation and pleasure ensures the
retail world has a significant influence
on the tourism industry.
“To understand the influence that a
strong retail sector can have on tourism
growth, look to Dubai, which offers the
perfect example of how a world-class
luxury shopping industry can help spur
tourism and economic growth,” commented Regan. “Dubai is known around
the world for its high concentration
of luxury malls, and this has directly
contributed to the city’s unparalleled
success over the past two decades.”
The central role that shopping plays
in driving Dubai’s success is identified by Dubai Corporation for Tourism
and Commerce Marketing’s ‘Strategy
2015’, as a key building block of Dubai’s
economy.
“Shopping has become a global activity for travellers, as they look to take
advantage of lower prices when away.
Travellers are also looking for shopping
destinations that meet their needs with
the right brands, and where they can
buy something unique, local and authentic, together with a premium shopping environment and good customer
service,” explained Rippingale.
And it is not just the malls, shops and
outlets that are benefiting from the
lucrative bounties of the spend-happy
luxury tourist. Hotels are also feeling
the advantageous repercussions of this
retail frenzy, as Dunphy added: “We are
centrally located on Sheikh Zayed Road
with direct access to Mall of the Emirates. This proximity is one of our unique
selling points and our guests appreciate the easy access. We receive a high
number of GCC guests who visit Dubai
to shop in the world class malls.”
Shopping for upscale products has
become a family outing with entertainment and dining incorporated; and
while the aspirational markets may
search for top quality at lower prices,
there will always be demand for highend labels and status symbol brands.
Q&A
This is travel
for people who
define luxury by
the quality of the
experience.
Known for providing the most unexpected
of comforts in remote areas, Geoffrey
Kent, founder, chairman and CEO, Abercrombie and Kent (A&K) speaks to Natalie
Hami about how the inspirational company
has evolved from its early beginnings
What has been your most memorable luxury adventure?
I’ve just returned from a trip around the world aboard a privately
chartered 757-200ER; the first with fully lie-flat seats made from
Italian leather and with personal massage systems, I can’t think
of a more comfortable way to see the wonders of the world.
Machu Picchu, Easter Island, the Taj Mahal, Angkor Wat, Hagia
Sophia, Marrakech, all in one remarkable 24-day journey, and to
organise a trip like this on your own would take three times as
long and cost more than twice as much.
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What inspired you and your parents to found the company
and how has it evolved into the global business it is today?
It was born out of necessity when we lost our farm in the run up
to Kenya’s independence. We started with the idea of ‘don’t shoot
with a gun, shoot with a camera’. Since that meant we could not
rely on hunting for fresh meat, I worked with an old army friend
to design a refrigeration system that made it possible for us to
have fresh food, and unlimited ice for the gin and tonics in the
bush. That’s how A&K became known for providing unexpected
comforts and amenities in remote destinations.
Safaris were the original form of ‘experiential travel’, the kind of
travel that challenges your understanding of the world.
When you have the right guide, it is a totally immersive
experience that offers a 360-degree view of the local
culture, wildlife and natural environment. This is travel
for people who define luxury not so much by the degree
of elegance, but by the quality of the experience.
Is there a particular destination that you don’t operate in but you would
like to in the future?
Gabon is one country in Africa that I am very keen to visit and see how it
would work as a tourist destination. I am hoping to go there in May this
year. There are magnificent beaches, waterfalls and forests together with
wonderful wildlife with gorillas, chimpanzees and elephants swimming in
the ocean.
A&K has a few select destinations that it covers in the Middle East. Do you
have any plans to expand into any other destinations in the MENA region?
Oman – once a key crossroad on the spice trade route, modern life mingles with time-honoured customs, and natural beauty provides a striking
backdrop to historical sites. Explore forts and castles that date back to the
17th century AD and stroll through local souks to meet local artisans who
still make traditional handmade crafts as they have done for centuries.
How has luxury travel developed? How do you predict it will evolve in the
next 10 years?
Traditional luxury was often ostentatious and focused on material things
that people would collect when they travelled. In China they would buy
jade, in the Middle East perhaps a carpet. Today guests are much more
focused on experiences, where they aspire to authenticity and originality
and want to be connected with the local culture.
What exciting developments can we expect from A&K this year?
I recently introduced the Geoffrey Kent Private Collection of luxury hideaways around the world. This unique collection includes:
• Isla Simca, a Panamanian jungle hideaway owned by artist and global
investor Jean Pigozzi.
• David Gimour’s escapist fantasy, Vale O, at the Wakaya Club & Spa in
Fiji, a tiny speck of tropical heaven set amidst the bluest of seas, sugar
white beaches and protected coral reefs.
• Le Preverger on the Cote d’Azur that was previously owned by Jeanne
Moreau and Laura Ashley.
• Il Pallagio, Sting and Trudie Styler’s beautiful villa in Tuscany.
the number of younger travellers sailing with them.
“We have five Solstice class ships which cater very much
to the younger generation, with new and advanced technology that drives them to sail with us,” she remarked.
“Apart from the gaming activities, we also have many
interesting educational programmes that help passionate
learners to spark their intellectual curiosity.”
Capturing Millenials
BRILLIANT
FUTURE
With Generation Y’s significance to the travel
industry ever-growing, luxury cruise lines are
at the ready to shower them in incomparable
and inspiring opulence. By Tatiana Tsierkezou
G
eneration Y, a generation that has rapidly developed a distinct fondness for all things luxury,
now eagerly eyes the crystalline seas of the world, having discovered that adventure needn't be restricted solely to land.
With stakeholders picking up on this trend, the world’s most prominent luxury cruise lines are mustering
their strength to offer this young, tech savvy, fashionable and discerning market all that they desire when
they hop aboard their illustrious, well-appointed vessels to sail the seven seas.
“This generation is the future of the cruise industry. They cannot be ignored,” Daniel Essex, managing director – GCC region, Crystal Cruises GSA boldly stated. “The Generation Y market is extremely important
to Crystal Cruises. We have noticed a significant increase in our guests that fall within this category. This
is the new generation of cruisers that not only want to travel in style, but also want to truly experience a
destination’s culture as well as ‘off the beaten track’ opportunities.”
Lakshmi Durai, CEO, Travel Matrix – the Middle East representative for Celebrity Cruises – added: “The
younger generation is more informed, more mobile and more adventurous. Youth travel is one of the
fastest growing and most dynamic markets of the global tourism sector. They are heavy users of technology, social networking sites and mobile media in search for travel information and purchasing products.”
According to Essex, this particular generation stimulates the most bookings from the GCC region, attracting groups of friends and young families wishing to embark on the adventure of a lifetime.
Echoing this sentiment, Abby Penlington, marketing and communications manager, International Representatives – Europe, Middle East and Africa, Royal Caribbean International, Celebrity Cruises and
Azamara Club Cruises declared: “This is an important segment for Royal Caribbean International, both in
terms of the couples market and multi-generational families, which are an increasingly important segment, especially in the Asian markets. Our ships are designed for guests who want to try new experiences and seek adventure. With activities and technology on our ships that appeals
to the Generation Y lifestyle, we have indeed seen an increase in the number of
younger guests sailing with us.”
Meanwhile, Durai communicated that with the introduction of Celebrity Cruises’
sparkling new Solstice class in 2008, the company has embraced an increase in
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menaluxury.com
And with cruising stakeholders eager to capitalise on Millennials, marketing the world of cruising to this audience
differs to targeting traditional markets, thus, alternative
promotional activities must be put in place.
Annotating just this was Durai, who said: “Royal Caribbean International targets the younger generation through
TV advertising, social media and digital channels. Communications are tailored to speak to our different guest
segments including adventure-seeking families, multigenerational families and young couples.”
With a keen eye on the teen segment, Royal Caribbean
International recently partnered with Awesomeness TV, a
teen network on YouTube boasting 36 million subscribers.
Through this partnership, the company has produced two
scripted series and travel shows on its ships.
“Activation of the campaign included posts on Instagram,
Facebook and Twitter from the stars of the show to their
followers,” Durai shared.
Celebrity Cruises and Crystal Cruises have also recognised the power of social media platforms. “Crystal
Cruises use social media as the main tool to communicate with this audience and we recognise the importance
that word of mouth can play through this media,” Essex
remarked.
Delighting an audience
A demanding market that strongly yearns for adventure,
entertainment and connectivity, Generation Y can be
adeptly catered for aboard luxury cruise lines, with their
plethora of activities and meticulously designed itineraries set to astound this particular audience.
“Royal Caribbean International’s ships are known for their
innovation and choice of activities,” Penlington expressed.
“With the launch of Quantum Class, guests have access to
high-speed Internet and even better connectivity with land
than ever before. Our Xbox games area allows guests to
compete against people back on land. Activities such as
Ripcord by i-Fly, bumper cars and roller disco at SeaPlexSM, the FlowRider, Zip Line, Rock Wall and ice rink will
satisfy those who are looking for thrills and adventure.
Guests can also choose from a range of entertainment
options including Broadway-style shows, aerial performances, comedy, live music and bars and nightclubs.”
And with this younger generation a vital market for
Celebrity Cruises, Durai also revealed: “We have one of
the largest digital games and entertainment experiences
at sea. For the young visionaries and upcoming directors,
we have video projects; and plenty of sports activities onboard. The younger generation is very smart. Whilst they
enjoy spending time on social media and gaming, they
also have a thirst for learning.”
Generation Y is ready to embrace new adventures, and
the realm of cruising is equipped with all of the necessary ingredients to provide unforgettable experiences.
A flavoursome
adventure
reparing to tantalise the taste-buds
of the luxury connoisseur, Holland America
Line will be welcoming the
sparkling new Ms Koningsdam to its fleet in 2016.
Representing the first ship
to fall under the line’s new
Pinnacle Class, this latest
addition is also due to showcase the cruise line’s everevolving culinary vision.
Boasting a variety of delectable dining concepts and
reimagined venues, the majestic ship will grant guests
the opportunity to indulge in
various cuisines spanning
our diverse globe.
Some of the outlets in
store for the lucky traveller include a flavoursome
adventure in the reimagined
Culinary Arts Center; a redesigned casual Lido Market
with themed serving stations; relaxing cafés; and an
exciting, interactive culinarythemed walkway in addition
to the main dining room.
The new menus featured
P
aboard the vessel have
been meticulously designed
by award-winning Holland
America Line Master Chef,
Rudi Sodamin.
With Ms
Koningsdam,
we are
building
upon our
outstanding
culinary
foundation.
"With Ms Koningsdam,
we are building upon our
outstanding culinary foundation," enthused Sodamin,
who added: "Our guests will
truly appreciate the many
inventive menu choices and
the visionary innovations that
will be delivered with our
first Pinnacle Class ship."
waves of evolution
Marking an era of change in the world of luxury cruising, world-respected
cruise line, Crystal Cruises, is due to be acquired by global hospitality and
leisure company Genting Hong Kong (GHK), following an agreement signed
by parent company, Nippon Yusen Kabushiki Kaisha (NYK).
This development will grant the luxury cruise line the opportunity to further
blossom, offering a more refined, high-end product with GHK’s financial
strength and guidance. Adding to this, Crystal Cruises’ fleet will be enhanced
with a brand new ship, set to join the graceful Crystal Symphony and the
illustrious Crystal Serenity.
“This new ship, together with Crystal Cruises' legendary six-star service, will
reinforce the legendary brand's w reputation as the world’s leading luxury
cruise line for decades to come,” declared Tan Sri Lim Kok Thay, CEO and
acting president, GHK.
Edie Rodriguez, president and chief operating officer, Crystal Cruises also
added: “After 25 successful years with NYK, we are excited to have GHK as
the new owner of Crystal Cruises. The proposed expansion of our fleet will
present our loyal Crystal Society members and new luxury cruise guests
with more itinerary options, accommodation choices and exceptional vacation
experiences, as we continue to position Crystal as the innovative leader in
global luxury cruising.”
Oceanic mastery
Crafting memories to last a
lifetime with itineraries to
astound, Cunard has delighted the elite with its 2016
programme of adventures,
with the Queen Mary 2, Queen
Victoria and Queen Elizabeth
calling at 100 destinations
spanning 34 countries.
“Cunard’s 2016 programme
offers incredible richness and
variety, with itineraries that
appeal to all,” said Angus Struthers, director, Cunard.
The fleet will make maiden
calls in Gaspe (Canada), Genoa
(Italy), Pointe-a-Pitre (Guadeloupe), Saguenay (Canada) and
Stornoway (Outer Hebrides).
As for the top 10 destinations scheduled for the 2016
season, cruise enthusiasts will
be enchanted by Boston, (US),
Cagliari (Italy), Flaam (Norway), Monte Carlo (Monaco),
Mykonos (Greece), Philipsburg (Saint Maarten), Quebec (Canada), St Petersburg
(Russia), Tallinn (Estonia) and
Venice (Italy).
The ships will be making 10
overnight calls in inspiring
destinations including Amsterdam (Netherlands), Barcelona
(Spain), Istanbul (Turkey),
Madeira (Portugal), Geiranger
(Norway), Quebec (Canada),
Reykjavik (Iceland), Boston,
(US), St Petersburg (Russia)
and Venice (Italy); and will be
spending 14 evenings in port
in Barcelona (Spain), Bergen
(Norway), Dubrovnik (Croatia),
Invergordon (UK), Kotor (Montenegro), Kusadasi (Turkey),
Madeira (Portugal), Monte
Carlo (Monaco), Mykonos
(Greece), Istanbul (Turkey),
Tenerife (Spain), Trieste (Italy)
and Valencia (Spain).
Cunard is also offering cruises
guests the chance to attend
the
Arena di
Verona
Opera
festival.
35
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menaluxury.com
premium picks
As global interest in South America heats up, the travel
industry across the region is working hard to prove its
worth as an emerging luxury tourism destination. Peering
shyly out from behind the shadows of its powerhouse
neighbours Brazil and Argentina, little Uruguay is
making a name for itself as a culturally sophisticated
and progressive high-end alternative. Sergio BaNales,
director, Mac Travel, Uruguay reveals some of the
destination’s top, once-in-a-lifetime experiences.
4
SANDY PARADISE Punta Del Este is the most
exclusive beach resort in the south corner of
South America. Built along a white sand coastline,
this luxurious place hosts celebrities such as some of
the world’s most elite tourists, bankers, models and
jet-setter crowds. This spot is ideal for both individual
and family travellers.
1
PEACEFUL LUXURY Dubbed the Switzerland of the
Americas, Uruguay has the highest standard of
living on the continent. The country is beautifully picturesque and boasts a wealth of natural landscapes.
We enable visitors to experience the traditional and
cultural idiosyncrasies that will teach them about the
way of life in this tiny South American country.
3
CHARRUA'S COOKING At top restaurants all over
the country the most popular dish is the Asado,
or special barbecue. Its famous reputation is due to
the unique quality of the Uruguayan meat, cooked on
Charruas and complimented by delicious Chorizos,
fresh salads and wine from the exclusive region of
Canelones. On this tour we take visitors to dedicated
2
institutions where they can learn how to cook Asado
GAUCHO LIVING Gauchos are one of the most
famous and iconic representations of Uruguay’s
themselves.
5
PORTUGUESE HERITAGE Since Colonia Del Sac-
ramento was declared a World Heritage site by
UNESCO, many tourists cannot leave Uruguay without
visiting it. The city provides examples of architectural
traditions from both Portugal and Spain – treasures
countryside. Throughout history, the Gaucho lived a
such as the oldest church in Uruguay, built in 1695,
nomadic life in the pass, defending his land. Today
and a small museum of Portuguese colonial culture
they dedicate their lives to working in the countryside.
constructed in the 18th century. This area has plenty
Visitors can experience riding a Criollo horse and
of luxury boutique hotels and exclusive Haciendas
enjoying a traditional Mate, a tea-like infusion drunk
offering real comfort, diverse facilities and splendid
through a copper straw.
services.
gallery
Four Seasons Hotel Cairo at Nile Plaza unveils its
new Upper Deck Lounge next to the hotel’s captivating
rooftop pool. The lounge features eight private areas, an
international menu and an array of specially blended
cocktails and drinks.
Adding a touch of Hollywood glamour to its brand image, Etihad Airways launches its new
global ‘Flying Reimagined’ brand campaign, with screen icon Nicole Kidman as the face and
narrator of the evocative story.
With a firm focus on expanding gastronomic offerings
at the hotel, The Address Dubai Mall introduces a unique
organic Farmer’s Market brunch experience at Na3Na3
restaurant.
The concept of beauty is put into question at award winning artist Mohammed Hindash's
first solo art exhibition 'BEAUTOPSY' which was curated by HE Sheikha Wafa Hasher Al
Maktoum and supported by HMH - Hospitality Management Holdings.
The Future of Borders International Conference is
held in Dubai to address passenger expectations about
airports and border control experiences, as well as the
impact of technology on the way we travel. Speakers
included the president of Dubai Civil Aviation Authority,
the chairman of Dubai Airports and the CEO of Emirates
Airline and Group.
Atlantis The Palm, Global Village and Dubai Creek Golf & Yacht Club provide the
locations for a series of culinary challenges, as the fourth season of Star TV’s MasterChef India heats up and eight contestants take part in the ‘Dubai Week Challenge’.
MICE India and Luxury Travel Congress
diary
Showcasing the power of the Indian outbound MICE
and luxury travel market
The facts
When:
Event programme:
July 30-31, 2015
Thursday, July 30, 2015
Time: 08:00 – 08:45
Registration and networking
TIME: 08:45 – 09:00
Opening remarks from
organisers
Time: 09:00 – 09:40
Opening session: ‘Evolution of
MICE: A peek into the future of
MICE for India’
Time: 09:40 – 10:20
Interactive panel discussion:
‘Converting spend to value:
How to gain ROI from your
MICE expenditure’
Time: 11:15 – 13:15
Thought leaders discussion:
‘Best practices from top corporates – learning how they do it’
Time: 14:15 – 14:55
Panel discussion: ‘The
enchanting world of location
scouting: Film tourism leads
the way’
Time: 15:25 – 16:00
Keynote presentation: ‘Price
debate: Addressing pricing for
the Indian market’
Time: 16:15 – 17:15
Pre-scheduled business
appointments. Roundtable discussion: ‘Flexibility: The need
of the hour for travel’
TIME: 17:30 – 17:35
Closing remarks by
chairperson
TIME: 19:00 – 22:00
Networking reception
Where:
Mumbai, India
The Destination:
India is excellently placed for
investment from the MENA
region and likewise for the
region to attract travellers from
India. With MICE and business
travel having totalled 4.9 million trips in 2013 – an amount
that is set to increase by an
estimated 62 per cent by 2017
– the opportunity for growth is
massive.
Event Synopsis:
The third edition of the MICE
India and Luxury Travel
Congress (MILT congress)
2015 presents guests with
elite Indian corporate buyers,
incentive houses, destination
wedding planners and Bollywood film production houses.
The event allows attendees to
keep up with current trends,
practices and developments
within the MICE and luxury
travel industry in the burgeoning Indian market.
The MILT congress 2015 boasts
a 1:1 ratio of pre-scheduled
appointments between international service providers and
India’s most influential buyers.
Friday July 31, 2015
TIME: 09:00 – 09:30
Keynote session: ‘The tremendously powerful incentive travel industry’
TIME: 09:30 – 10:10
Thought leaders discussion:
‘Bags packed and ready to
roll…but where is my visa?’
TIME: 10:10 – 10:50
Interactive panel discussion:
‘The makings of a perfect
MICE partnership: Creating
complete synergy with travel
suppliers’
TIME: 11:05 – 13:00
Pre-scheduled business
appointments or roundtable
discussion: ‘Destination
debate: short-haul versus
long-haul destinations’
TIME: 14:00 – 14:30 Keynote
session: ‘Automated travel
management: the future of
travel’
TIME: 14:30 – 15:10
Panel discussion: ‘The
booming market of destination weddings and its future’
TIME: 15:10 – 15:25
Raffle draw
TIME: 15:25 – 15:30
Closing remarks by conference chairperson
The MILT congress in Mumbai, India, is set
to provide an exclusive, boutique environment to conduct business. According to Sidh
NC, director, QnA International, organiser of
the event, the congress is the only platform
across all of India, for Indian corporations to
source international and regional hospitality
and travel suppliers for their upcoming MICE
and business travel activities.
“The congress offers one-to-one prescheduled meetings between global travel
suppliers and Indian corporate buyers. This
innovative platform provides a balanced offering with a captivating conference agenda
and pre-arranged business appointments.
With a buyer to seller ratio of 3:1 and over
1,000 meetings conducted during the previous edition, the congress is regarded as the
most favourable MICE event in India in terms
of providing ROI for each and every attendee,”
NC remarked.
“In an extremely competitive market, the MILT
congress limits competition by only accommodating 50 of the best travel and hospitality
suppliers from all over the world. The core
foundation of the congress lies in bringing
only the top suppliers from each region rather
than scores of exhibitors,” he enthused.
Dates for your diary
HOTEL SHOW KSA
ATM
IMEX
diary
menaluxury.com
May 04-07 • Dubai
LEADERS IN HOSPITALITY
40
May 03-05 • Saudi Arabia
May 19-21 • Frankfurt
May 28-29 • Budapest