EVERY WEEK 93% RADIO - Belleville Radio Advertising

talk
Volume #1 • Summer 2012
EVERY WEEK
CONSUMERS
93% OF
LISTEN TO
RADIO
Who’s Listening
Out There?
95.5 Hits fm & Cool 100
Program Schedules
Why choose radio to
promote your business?
SPONSORSHIP OPPORTUNITIES
Starboard Communications Publication
By John Sherratt / Owner and President
Starboard
Communications
Ltd.,
home of 95.5 Hits fm and Cool 100.1,
is pleased to present you with the
inaugural edition of RADIOtalk. We
hope this publication will provide
you with information on how radio can support your
marketing initiatives. Take a tour of our new radio
marketing tool www.bellevilleradioadvertising.com
for more information on how we can help your business,
or contact anyone on the Starboard Communications
sales team. Thanks for listening!
Starboard Communications Ltd.
National Representation by
Coverage Map… ……………………………………………………………………… 3
95.5 Hits fm in Greater Detail…………………………………………… 4
Cool 100: Up Close…………………………………………………………………… 5
Why choose radio to promote your business?…………… 6
Capitalize on low ad avoidance………………………………………… 6
Advertising with Positive Results …………………………………… 7
Learn all about it!…………………………………………………………………… 7
Join us online!…………………………………………………………………………… 7
95.5 Hits fm Sponsorship Opportunities……………………… 8
95.5 Hits fm corners the market……………………………………… 11
www.955hitsfm.ca
95.5 Hits fm Studio/Contest Line: 613-962-0955
www.cool100.ca
TABLE OF CONTENTS
The Power of Radio… … ………………………………………………………… 7
497 Dundas St West
Belleville, Ontario, Canada
K8P 1B6
Tel: 613-966-0955
Fax Line: 613-967-2565
RADIOtalk
Cool 100 Sponsorship Opportunities………………………………12
Cool 100 Cash Grab……………………………………………………………… 14
We’re in the Community…………………………………………………… 15
Cool 100 Studio/Contest Line: 613-771-0100
Main Reception
Donna Farrow
Ext 221
Owner/President
John Sherratt
Ext 234
Cool 100.1 fm
Paul Ferguson
Ext 226
Director of Programming for Starboard
Communications / On-air Host
Greg Hunter
Ext 270
Morning Show Host Cool 100
Jen McKay
On-air Host Cool 100
95.5 Hits fm
Mark Philbin
Ext 224
Morning Show Host 95.5 Hits fm / Community
Liaison Officer
Ingrid Moore
Ext 282
Morning Show Host 95.5 Hits fm
Steve Marlin
Ext 270
Midday Host 95.5 Hits fm
Andy Sidell
On-air Host 95.5 Hits fm
Newsroom: 613-966-6397
Community Calendar/The Buzz: [email protected]
Production
Al Lewis
Production / On-air Host Cool 100
Sales Department
Ext 232
Promotions Department
Cole Nayler
Promotions Manager
Ext 225
News Department
Paul Martin
News Director
Kyle Perry
Assistant News Director
Lara Couch
News
Marc Venoma
News
Bill Holland
News
Ext 229
Ext 229
Ext 229
Ext 229
Ext 229
Accounting
Sandy Hope
Accounts Payable / Receivable
Ext 272
Darren Matassa
General Sales Manager
Tracy Struthers
Senior Account Executive
Norah Nelson
Account Executive
Tracy Patrick
Account Executive
Sandi Wight
Account Executive
Rob Belford
Account Executive
Marnie Babbs
Account Executive
Ext 228
Ext 236
Ext 237
Ext 230
Ext 246
Ext 239
Ext 233
Traffic
Sharon Fisher
Traffic Manager
Ext 238
Creative Copy
Kathy Dalgleish
Copy Director
Ext 222
Starboard Communications Publication
RADIOtalk
3
QUICK STATS:
Population (2006): 48,821
Population Aged 15+ (2006):
40,820
Average Age of Population
(2001): 42
Population within a 25-mile
radius: Approx 200,000
Population density per square
kilometre: 198 persons
Service Area: 50 km - 175,000
Central Market Area Only 118,000 population
Full Coverage Area Population 200,000 <
people
CJOJ-FM - 95.5 Hits fm
CHCQ-FM - Cool 100
Quinte’s Greatest Hits is on air 24 hours a day with
the music of Nickelback, Green Day, Blondie, Peter
Frampton, Bruce Springsteen, U2, Billy Joel, Phil
Collins, The Eagles, Fleetwood Mac, Adele, Maroon
5 and more!
Today’s Best Country in the Quinte region features
artists such as Carrie Underwood, Taylor Swift,
George Strait, Garth Brooks, Faith Hill, Keith Urban,
The Dixie Chicks, Paul Brandt, Teri Clark and Miranda
Lambert.
Our listeners have a good education and comfortable
income. They enjoy cultural activities and dining out,
keeping active and travelling. They fall into the 25to 64-year-old range and more than half are married
and own their own home.
Listeners are in the 18- to 54-year-old age range
with an above-average income. About half have a
postsecondary education and work in the trades,
health and government organizations, clerical and
sales occupations. They enjoy eating out at family
restaurants and going to movies and sporting
events. Over half are home owners interested in
home improvement.
4
RADIOtalk
Starboard Communications Publication
95.5 Hits fm in Greater Detail
95.5 Hits fm by the numbers…
Female listeners: 53%
Male listeners: 47%
Postsecondary graduates: 54%
Household: 64% are married
58% have three or more people in the house
31% have teenagers at home
Investments: 60% have RRSPs
50% invest in mutual funds
35% own GICs
24% have RESPs
Who’s Listening
to 95.5 Hits fm?
To get the best out of your advertising,
you need to know your target
audience - age, lifestyle and interests,
income, family situation, education,
etc. To give you the best results
from your advertising, we also need
to know our audience. Here’s who’s
listening to 95.5 Hits fm:
• 25- to 64 year-olds who want 95.5 Hits fm’s great familiar music on their radio
• people who like to eat out in pubs and family restaurants or meet their friends for coffee
• people who enjoy boating, hiking, skiing, yoga, gardening, hockey
and golf
•
people who go to galleries and
museums, theatre and ballet,
concerts, movies, casinos and
nightclubs
• graduates of a college or university
•
home owners employed in
management and government
organizations, the trades, sales
and service; people with a
comfortable income in the
$60,000+ range
95.5 Hits fm Quinte’s Greatest Hits
Program Guide
Monday - Friday
5:30 am - 10 am
Mark and Ingrid in the Morning
7:50 am
James St. James... Live from Hollywood!
10 am - 2 pm
Steve Marlin
Noon
Hits on Demand
2 - 7 pm
Afternoon Drive with Ted Bradford
4:50 pm
Paul Shaffer's Day in Rock
5:05 pm
3 for the Road
7 pm - midnight
The Evening Show (Monday to Thursday)
7 pm - midnight
Friday Nite Hits Party with Andy Siddell (Friday)
Midnight - 6 am
The All-Night Jukebox
Saturday
7 am - noon
Best of Mark and Ingrid in the Morning
Noon - 6 pm
Andy Siddell
Sunday
9 am - noon
Casey Kasem’s American Top 40 - The 70s
Our clients are talking…
“…the staff at the stations guided us through the process to make sure our
advertisements were compelling and accurately reflected the messages we wanted to
get across to the public.”
Quinte Conservation
Starboard Communications Publication
Cool 100: Up Close
RADIOtalk
5
Cool 100 by the numbers…
Female listeners: 55%
Male listeners: 45%
Postsecondary graduates: 51%
Household: 67% are married
61% have three or more people in the house
26% have teenagers at home
Investments: 48% have RRSPs
43% buy mutual funds
22% have RESPs
Cool 100 Factoid:
Cool 100 Today’s Best Country
Program Guide
Monday - Friday
Cool 100 enjoys an audience
that is fiercely loyal and proven
to listen longer, and shows a
strong reluctance to switch
6 - 10 am
More Music Mornings with Greg Hunter and
Kyle Perry
10 am - 2 pm
10 in a Row Every Hour at Work with Jen McKay
2 - 7 pm
Afternoon Drive with Paul Ferguson
7 - 11 pm
Al Lewis
11 pm - 6 am
Cool After Dark
between other formats.
Who’s Listening
to Cool 100?
• 18- to 49 year-olds who want Cool 100 Today’s Best Country music on their radio
Saturday
8 am - noon
Casey Clarke Country Countdown
Noon - 6 pm
Jen McKay
Sunday
• people who like fast food, coffee on the go, meals in family restaurants and fine dining
• people who enjoy sporting events, movies and concerts
8 am - noon
Paul Ferguson
Noon - 6 pm
Jen McKay
6 pm - 10 pm
Casey Clarke Country Countdown
10 pm - midnight
Sunday Evening Show
•
people who keep fit through aerobics, cycling, skiing, hiking, boating, gardening, yoga, golfing and hockey
• high school and postsecondary graduates
Our clients are talking…
“Starboard Communications has been more than accommodating by way of being
an important media sponsor…for many initiatives in Prince Edward County.”
TASTE THE COUNTY™
•
professionals; government and
health care employees; labourers; clerical, trades, skilled sales and service staff, with above-average incomes of $60,000 to $125,000
6
RADIOtalk
Starboard Communications Publication
Why choose radio to
promote your business?
Radio is the best medium for your advertising
because:
• radio is personal; people feel a direct connection with on-air hosts
• people can listen anywhere, any time: in their homes and cars, at work, at play
• from the news to sports coverage to entertainment, radio supports local initiatives and offers community-focussed programming
• radio holds the attention of 92% of listeners even during commercials
Capitalize on low ad
avoidance
Listeners’ personal connection to their radio station
results in less ad avoidance than any other medium.
• radio is always accessible
Radio’s Unique Environment Engages
Ad avoidance is lower than other major media
64%
41%
34%
21%
Internet
TV
Newspaper
Radio
Source: BBM-RTS Fall 09
Listener loyalty is further demonstrated by
2006 research that tracks listener-tuning during
commercial breaks. On average, 92% of listeners
stay tuned during the commercials.
Average
91.8%
1 minute
99.6%
2 minutes
Our clients are talking…
“Radio has proven to be a valuable asset in the
continued success and growth of clientele for us. The
Starboard team opened our eyes on thinking regionally…”
Lockyer’s Country Garden
3 minutes
4 minutes
5 minutes
6 minutes
94.7%
88.5%
87.7%
89.4%
87.9%
Source: Arbitron, What happens when the spots come on, 2006
With permission of the Radio Marketing Bureau, www.rmb.ca.
Starboard Communications Publication
Advertising with Positive
Results
We know you need to make every advertising dollar
count. That’s why we want you to see a positive result
every time you choose our radio stations to promote
your business.
RADIOtalk
7
Our clients are talking…
“Management and sales associates of Starboard
Communications have assisted [us] in providing
radio solutions that work, while making suggestions
that produce measurable results.”
Township of Stirling-Rawdon
Work with our sales and marketing team to analyze
a number of factors that will have an impact on your
advertising campaign:
Join us online!
• how your product or service is relevant to the listener
There’s so much to do on our website! People check
• your goal for the campaign
going on in our region, enter contests, check the
• your most likely target audience
weather, and lots more.
• the most effective way to allocate your budget
• outcomes that will enable you to track the impact of your ads
• comparison of your market share with your competitors’
From that analysis, we’ll work together to create an
effective message and campaign that will reinforce
your brand and give you positive results.
The Power of Radio
Learn all about it!
95.5 Hits fm and Cool 100 have teamed up with
Results Resource Centre to offer you a unique
opportunity to learn about the power of radio.
Results Resource Centre is a marketing website
designed for business owners, advertising agencies
and marketing decision-makers.
Visit http://bellevilleradioadvertising.com to learn
how radio can help you grow your business.
Our clients are talking…
“…you designed my ads the way they should have
been designed from the start. [They] were
perfect, professional and to the point.”
National Laser Therapy Clinics of Canada
us out to listen live, watch video clips, find out what’s
The numbers show that traffic has increased
significantly on both sites since August 2011:
95.5 Hits fm +34% (>32,600 visits)
Cool 100 +24% (>19,200 visits)
They like us on Facebook!
In a three-month period, we
received nearly 2,000 ‘likes’ for 95.5
Hits fm and close to 4,300 for Cool
100! Friends are checking us out
from Belleville to The County and
from Peterborough to Kingston.
Factoids:
• 93% of adults listen to radio for an average of 20.9 hours weekly
• radio reaches about 80% of adults 18+ between
6 and 10 am and about 74% between 3 and 7 pm
• between breakfast and the drive home, radio reaches more women aged 25 to 54 than either television or newspapers
8
RADIOtalk
Starboard Communications Publication
SPONSORSHIP OPPORTUNITIES
3 FOR THE ROAD
Promote your restaurant when people are actually
thinking of dinner… on the drive home from work!
The benefits:
•12 30-second promotional commercials Monday to Friday
Be part of everyone’s workday!
The benefits:
•7 10-second mentions
Monday to Friday, 9 am to 4 pm
•your business on our 955 Hits fm website page
•mention of your businesse’s sponsorship by our afternoon host
Your business’s sponsorship mentioned Monday
to Friday, 3 to 6 pm by Ted Bradford, 95.5 Hits fm
afternoon host when announcing the daily winner.
Be part of the nostalgia! Sunday mornings from 9
am to noon will never be the same as we recapture
the nostalgia of the 1970s top weekly hits. Our
listeners love Casey Kasem and the actual audio
from America’s Top 40.
The benefits:
• 6 30-second ads each Sunday during the feature
•mention of your sponsorship throughout the day from Monday to Sunday and during
promotional messages from Wednesday to Sunday
Here’s a great
opportunity to reach the
people who care about
great music and who have
food on their minds! Hits
on Demand runs from
noon to 1 pm, Monday to
Saturday.
The benefits:
•5 10-second billboard messages from Monday to Friday with simple, effective text: Hits on
Demand is brought to
you by [your business name and positioning statement].
•5 30-second ads from Monday to Friday
Starboard Communications Publication
RADIOtalk
c
i
s
u
M
Put your business right in the middle of Quinte’s
Greatest Hits!
The benefits:
•6 7-second billboard messages per day with simple, effective text: This 45 minutes of Stopless Music is made possible by [your business name and positioning statement]
Crime Stoppers is one of the most effective law
enforcement programs to appear in the last 25
years. Community support in the Quinte area has
been strong, from tipsters to law enforcement
agencies to sponsors of the program. Listeners
hear it weekdays during the noon news.
•your choice of weekday(s)
The benefits:
•billboards are broadcast throughout the workday •5 7-second billboard message every day, at 8:50, 9:50 and 10:50 am, and 12:50, 1:50 and
Monday to Friday, with simple, effective
2:50 pm.
text: Crime Stoppers is brought to you by [your business name]
•5 30-second brand sell commercials weekly,
one per day adjacent to feature
BIRTHDAY PARTY
Celebrate with our listeners on their special day!
With an easy click on our website, listeners send
us their requests for birthday wishes for a special
someone. Mark and Ingrid read the birthday wishes
weekdays at 7:40 am, and you can join in the
celebration as a sponsor of 95.5 Hits fm’s Birthday
Party.
The benefits:
•mention of your sponsorship in 14 30-second promotional messages per week with simple, effective text such as: The Birthday Party is brought to you by [your business name and positioning statement]
•14 30-second ads per week
•inclusion of your business information on our website and opportunity to provide a downloadable coupon
8:20 am is a great time for your business to stand in
front of 95.5 Hits FM audience.
The benefits:
•1 10-second live message
•1 30-second brand sell commercial adjacent to
the feature, Monday to Friday
9
10 RADIOtalk
Starboard Communications Publication
A
IMPOSSIBLE TRIVI
Mark and Ingrid get listeners talking all day long
with some really tricky questions. Co-sponsor this
feature and your business name will be mentioned
over and over, whenever Impossible Trivia is
promoted.
The benefits:
•1 10-second billboard daily Monday to Friday to introduce the feature
•1 30-second commercial daily Monday to Friday
•10 15-second promotional messages, Monday
to Friday
The Real
Jimmy
Hollywood
James St James - the real Jimmy Hollywood - joins
Mark and Ingrid every weekday morning at 7:50 to
dish the most entertaining and informative celebrity
news and gossip straight from Hollywood.
The benefits:
•personal live mention of your sponsorship by Jimmy Hollywood
•mention in promotional messages, Monday to Sunday with simple, effective text: The Real Jimmy
Hollywood is brought to you by [your business name and positioning statement]
•1 10-second billboard message at the start of each instalment of the feature
•1 30-second ad adjacent to the feature, Monday to Friday
Paul Shaffer’s
DAY IN ROCK
Paul Shaffer shares rock history moments and
memories Monday to Friday at 4:50 pm. Promote
your business to the people who are tuning in to this
icon in music and rock history.
The benefits:
•exclusive sponsorship opportunity
•1 7-second billboard message daily, Monday to Friday, read by PAul Ferguson
•1 30-second ad, Monday to Friday
•inclusion in 14 10-second promotional messages, Monday to Sunday
WEEKDAY
People tune in to 95.5 Hits FM to find out about the
weather. Sponsor our weekday weather updates
and get your message out to our listeners 16 times a
day!
The benefits:
•6 10-second mentions of your sponsorship during the morning drive
•10 10-second mentions of your sponsorship between 10 am and 7 pm
•simple, effective text: Weekday Weather is brought to you by [your business name and
positioning statement]
•exclusive sponsorship for your choice of weekday(s)
Starboard Communications Publication
RADIOtalk 11
WEEKEND
TRAFFIC
Everybody wants to know how the weather’s going to
affect their weekend. Be the exclusive sponsor of this
feature to have your business mentioned four times
each Saturday and Sunday.
Skywords Traffic reports on road conditions and traffic
volume in the Quinte region. Sponsor one of our five daily
reports to reach your audience as they drive to or from work.
The benefits:
•7, 8 and 9 am and 12 pm
• 8 10-second live mentions of your sponsorship with simple, effective text: Weekend Weather is brought to
you by [your business name and positioning statement]
•1 10-second billboard mention at the start of the feature, Monday to Friday
•1 30-second ad adjacent to the feature, Monday
to Friday
•option to also sponsor the feature on Cool 100 Today’s Best Country
95.5 Hits fm corners the market
with the two largest radio
promotions in Quinte!
The ‘Wall of Hits’ is constructed every September, so
contact 95.5 Hits fm soon to get information on how
you can get a piece of the action and grow your business
creatively through ‘The Wall of Hits.’
The legendary ‘Wall of Hits’ offers you the opportunity
to showcase your products and services over a 10- week
contest both on the air and at the Quinte Mall. We
assemble 200 CDs comprised of our fabulous stable of
artists in a glass showcase cabinet at the Quinte Mall
and listeners faithfully listen trying to claim one. Why
do they so eagerly want one?? Because inside a special
few cases are incredible prizes, including the Grand
Prize gold disc worth a $25,000 prize package chosen
by the winner from our family of clients! Once all 200
CDs have been claimed, we invite all of our qualifiers,
their families and our showcase clients for the huge
unveiling at Kindness Court at the Quinte Mall. From
the witty banter with each listener to the tension in the
air as each CD is opened, it is an incredible afternoon
of great radio and promotion.
Not many radio contests test your nerves, your heart or
your wallet quite like ‘Beat The Bank!’ While it is quite
simply the easiest radio contest to play, its addictive
format draws and retains listener interest and loyalty
like few others can. We open a series of audio vaults
with dollar amounts. From there, the player has one
choice: take that amount of money… or keep going to
the next one. The next vault will either contain more
money… or a bank alarm which shuts them out and
they lose it all! So why go for it? Because it could go
as high as $10,000! As the contest sponsor, you benefit
by attaching your name to a highly rated contest with
active listeners hearing your message. Naturally, you
will also receive promotional ads and mentions for the
contest and exclusive signage at your business as the
sponsor for ‘Beat The Bank.’ We open the vaults every
spring for eight weeks.
The benefits:
The best part for you as a participating sponsor is the
fact that your package price includes an equal share
of the on-air promotion, 10 weeks of signage on
the Wall visited by listeners daily at the Quinte Mall,
website placement on our promotions page… and the
chance that your prize package will be selected by the
winner… ensuring a $25,000 sale! YES! You are not
donating that package; it is purchased by 95.5 Hits Fm
for the winner!
As you can see, along with traditional advertising,
you can align yourself promotionally with 95.5 Hits
Fm through visible, highly interactive contests that
encourage the audience to become engaged with
the station and its sponsors. To find out how either of
these two great audience participation promotions can
get your business on the minds of our listeners, contact
95.5 today!
12 RADIOtalk
Starboard Communications Publication
SPONSORSHIP OPPORTUNITIES
HAPPY
BIRTHDAY CLUB
Celebrate with our listeners on their special day!
With an easy click on our website, listeners send
us their requests for birthday wishes for a special
someone. Join in the celebration weekdays at
7:40 am as a sponsor of the Happy Birthday Club,
and reach your audience during this very popular
feature.
The benefits:
•mention in 14 30-second promotional messages per week
•14 30-second ads per week
•inclusion of your business information on our website and opportunity to provide a
downloadable coupon
•maximum of two sponsors
Crime Stoppers is one of the most effective law
enforcement programs to appear in the last 25
years. Community support in the Quinte area has
been strong, from tipsters to law enforcement
agencies to sponsors of the program. Listeners hear
it weekdays during the noon news.
The benefits:
•5 7-second billboards Monday to Friday, with simple, effective text: Crime Stoppers is brought to you by [your business name]
•1 30-second ad every day, Monday to Friday, adjacent to the feature
Take advantage of two
weekend opportunities
to reach fans of Canada’s
Top 40 country singles!
The Casey Clarke Country
Countdown airs for four
hours on both Saturday
mornings and Sunday
evenings.
With Greg Hunter
Use this premium spot to do a little crowing about
your business! Your sponsorship of More Music
Mornings will be mentioned three times between
5:30 and 9 am, Monday to Friday.
The benefits:
•3 10-second mentions with simple, effective text: This portion of the More Music Mornings show is
proudly supported by [your business name, address and slogan]
The benefits:
•co-sponsorship with three other businesses
•exclusive sponsorship for one hour of the program each day
•3 mentions of your sponsorship during your hour each day with simple, effective text: The Casey Clarke Country Countdown is brought to you by [your business name and positioning statement]
•4 30-second ads, one per hour of the program each day
•inclusion in 21 promotional messages each week
Starboard Communications Publication
RADIOtalk 13
10 IN A ROW
Every Hour
We play 10 commercial-free
songs in a row… and our listeners
love it! Sponsor this feature and
put your business right in the
middle of Today’s Best Country.
C O O L C OUN TRY NEWs
The benefits:
•1 10-second billboard message to introduce the feature, 6 times per day, with simple, effective text: 10 in a Row is brought to you by [your business name and positioning statement]
•exclusive sponsorship one day per week
Our listeners love this feature! Get in on the latest
fun and entertaining country news, weekdays at
7:50 am, and get your business noticed.
The benefits:
•1 10-second billboard message to introduce the feature
•1 30-second ad adjacent to the feature
THE
AFTERNOON
DRIVE
with
Paul Ferguson
Cool 100 Today’s Best Country gets ’em home at
the end of the workday. Take advantage of this
premium position ad opportunity to reach our
listeners as they wind down for the day.
The benefits:
•3 10-second mentions weekdays between 3 and 6 pm with simple, effective text: This portion of
The Afternoon Drive is proudly supported by [your business name, address and slogan]
COUNTRY
CONFIDENTIAL
The hottest topics from Nashville and Nashville
North, every weekday at 4:35 pm, with Canadian
country music insider Rebecca Black.
The benefits:
•1 10-second billboard message to introduce the feature
•1 30-second ad adjacent to the feature, Monday to Friday
14 RADIOtalk
Starboard Communications Publication
TRAFFIC
The drive home features two songs requested by
one of our lucky listeners. Sponsor this feature
to be part of a special time of day.
The benefits:
•mention of your sponsorship in 12 30-second promotional messages, Monday to Saturday
•mention of your sponsorship during live on-air banter to encourage participation in the contest
•mention of your sponsorship during the daily winner announcement at 5 pm, Monday to Friday
•inclusion on website contest page
Skywords Traffic reports on road conditions and
traffic volume in the Quinte region. Sponsor one of
our five daily reports to reach your audience as they
drive to or from work.
The benefits:
•1 10-second billboard message at the start of the feature, Monday to Friday
•1 30-second ad adjacent to the feature, Monday to Friday
•option to also sponsor the feature on 95.5 Hits fm
Cool 100 Cash Grab
At Cool 100, we understand our audience, and what our audience likes to win. We’ve found that nothing energizes our
listeners more than the chance to win cold, hard cash!
With that in mind, we built the ‘Cool 100 Cash Grab.’
Listeners pre-register to play the game by filling out a ballot at cool100.ca. Then, the only thing left to do is sit back,
relax, and wait to hear their name called out! Weekdays at 9 am, 2 pm and 4pm, our on-air personalities will reveal
how much money is up for grabs. We then call out a name from our database of qualifiers. The person whose name is
called has 10 minutes and one second to call us back and ‘grab their cash!’
If the listener does not call in time, the money stays in the pot, and we add more during the next play for the next
person to win!
Never before has a contest been so engaging to our audience. Our listeners tend to play in ‘teams,’ with a group of
friends, family or co-workers listening for each other’s name to ensure no one misses out on a chance to grab some
cash!
Sponsorship of this contest allows your business the opportunity to be front and centre in the most anticipated Cool 100
contest of the year! Contact your advertising representative today for more information.
Starboard Communications Publication
RADIOtalk 15
We’re in the Community
Cool 100 and 95.5 Hits fm have a long and rich connection
to the Quinte community.
Over the last two years alone, Mark Philbin has chaired
back to back campaigns for the United Way of Quinte,
raising in excess of $3,250,000 for programs that touch
the lives of one out of every three people throughout the
Quinte region. This year, Mark is also honourary chair of
the Alzheimer’s Society of Belleville Hastings Quinte for
their 25th year. Ingrid Moore is a board member and has
chaired the Quinte Children's Foundation gala honouring
Bob and Sylvia Doyle for their work enriching the lives
of children in our area. Paul Ferguson has worked as
the honourary chair of ‘Operation Rednose,’ a holiday
tradition to offering seasonal revellers a safe option
home and, along with Ingrid, has chaired the YMCA's
Strong Kids Campaign for two years. Steve Marlin has
promoted the important work of the MS Society as
chairperson of the MS Super Cities Walk every spring.
As a company, we were a founding sponsor for the
Canadian Cancer Society's ‘Relay For Life,’ a constant
sponsor and promoter of events such as ‘The Festival of
Trees’ benefiting the Quinte Arts Council and the ‘Rotary
Loves Kids’ golf tournament and street dance.
These are but a few examples of the daily impact that our
staff continues to make throughout the vibrant Quinte
region. Our innovative contributions go beyond mere
mentions and have included seminar presentations at
CFB Trenton, advisory positions at Loyalist College, board
positions with each local Chamber of Commerce, and
highly regarded live broadcasts with Quinte Healthcare
to raise funds for important equipment.
But, like the Quinte region, we know that working is
only half the job description. We've danced for trophies,
golfed for prizes, curled for fun and slept on roofs for
pets. We've MC'd charity and business galas, hidden
Easter eggs, dealt cards at charity casinos, and walked
all night with cancer survivors. We've read to children at
school in the morning, then introduced legends at the
Empire Theatre later that night.
Like you, we live where we work and together, we have
the unique opportunity to create the kind of community
we all would like to call home. By choosing to market
your business with a company that shares this vision, you
will not only tap into the ears of the listener, but become
part of their lifestyle as well.
MARK & INGRID
in the Morning
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