ticket seller - The Ohio Lottery

TICKET SELLER
®
The Official Newsletter for Ohio Lottery Retailers
Vol. 2 No. 67 | January 2016
On sale January 14, 2016
TICKET SELLER
January 2016
Contents
A message
from the Director
3! Retailer incentive: Focus
on $30 instant games. Grow
your $30 instant game sales by 5% or
more during the incentive time period
for a chance to win cash prizes. Get
important details here.
3! Get ready to Break the
Bank. The Ohio Lottery’s supersized
ticket goes on sale Jan. 14. Display your
point-of-sale. Players can win up to 55
times on a single ticket!
3! Pick 3 mobile coupon
coming. We’re rewarding Pick 3 players
this month with a coupon download
and free $1 Pick 3 ticket – no strings
attached!
4! Taking Care of Business:
Managing instant ticket sales.
John McClain, manager of Stack's Drive
Thru of Mansfield, accounts for sales each
shift, using the information to deactivate
games at the end of the day.
6! Fiscal Year 2015 in Review.
Get the highlights and sales trends of
Fiscal Year 2015.
8! Top Instant and EZPLAY®
Games. See what games made the list
in Fiscal Year 2015.
.................................................................................
All efforts are made to ensure the accuracy of
the information provided. However, the Ohio
Lottery makes no warranties or representations
as to the accuracy of the information supplied
herein. Winning numbers and jackpot amounts
can only be verified through our gaming system, accessible at any Ohio Lottery office.
The Ohio Lottery is an Equal
Opportunity Employer and Service
Provider.
1-800-686-4208
www.ohiolottery.com
Dennis Berg, Director
Patrick McDonald, Commission Chair
Contributors
Marie Kilbane Seckers, Editor
Molly Fanta
Sandra Neal
24/7 Problem Gamblers Helpline:
1-800-589-9966
Please Play Responsibly
2 | Ticket Seller | January 2016
®
As one year’s set for the record books, another begins.
We hope the recent weeks have been full of activity,
comradery and fun. We set a single-day instant sales
record of $10.1 million Dec. 24. Retailers sold $44.2
million worth of Ohio Lottery games for the week ending
Dec. 26, another record. Thank you for making this
such a spectacular holiday season. Now, after a brief break, we’ve turned our
sights to 2016, with a goal of helping you get the year off to a good start.
Use the post-holiday slowdown to schedule a meeting with your sales
representative. Review your sales and develop a game plan for the year.
What are your priorities? You may want to discuss current Lottery-supported
activities like the $30 instant ticket sales incentive and this month’s Keno
Double Win promotion. Maybe training tops your list. If you feel your
employees could use a refresher on their Lottery skills, your sales representative
and regional office staff can provide coaching and guidance.
This month, the Ohio Lottery debuts its first mobile coupon, with a special
discount geared toward our Pick 3 players. The first 50,000 customers to
download the coupon can visit your store for a free Pick 3 wager. All you
need to do is scan the QR code to redeem the coupon. Technology continues
to grow in importance, and we’re finding new ways to make the Ohio Lottery
convenient for customers, many of whom use smart phones as part of their
everyday lives.
This month, we salute retailers in our annual fiscal year in review, which
begins on page 6. Use this information as a starting point to talk to your sales
representatives about your hopes and goals at retail this year.
Make sure your point-of-sale is up -- Break the Bank, the Lottery’s supersized
10" x 7.8" instant game, is expected to reach your store Jan. 14. Customers
who enjoy the value of extended-play and higher-priced games are sure to love
it. A quick review of the game can be found on page 3.
You might consider improving your Lottery cashing services as a goal for your
staff this year. Retailers like John McClain of Stack’s Drive Thru know the
value and the extra commission that comes with cashing prizes of up to $599.
Learn more about his Mansfield-area drive thru and his tips to help you excel.
Thank you for the time, effort and courtesy you show customers and the
community you serve. We look forward to continuing the journey with you.
Here’s to a good year for all!
Sincerely,
Dennis Berg, Director
The Ohio Lottery
Spotlight:
$30 Instant
Break
the
Bank
Game Sales Starting Jan. 14, 2016
Incentive off
and running
This month, the Ohio Lottery debuts Break the Bank, an attentiongrabbing, four-game instant game. The supersized 10” x 7.8” ticket fits
perfectly in the special playbook dispenser at the top of your instant ticket
display.
Jan. 1-March 31, 2016
There’s growth potential in $30 instant games -and the Ohio Lottery is sweetening the deal with
$76,500 in incentives for retailers who grow their
$30 instant ticket sales by 5% or more.
The details
Grow your $30 instant game sales from Jan. 1
to March 31, 2016. We’ll compare those sales
to your $30 instant sales from January through
March 2015. If you increase sales by 5% or
more, your store will be entered into a cash prize
drawing. If you did not have sales in the first
quarter of 2015, we’ll compare your first quarter
2016 sales to sales made from Sept. 1 to Nov.
30, 2015.*
*Retailers who do not have sales in either of the
two comparable time periods will not be included
in the promotion.
More on prizes
The Ohio Lottery will draw three retailers from
each of the nine regions, with the breakdown per
region as follows:
• A $5,000 grand prize
• A $2,500 1st prize
• A $1,000 second prize
Develop a game plan
Retailers can retrieve their $30 instant game sales
through their sales representative or during their
regularly scheduled instant ticket customer service
calls.
The drawing is scheduled to take place around
April 7, 2016.
Break the Bank is set for delivery Jan. 14.
Break the Bank ($10) #304
Top prize: $500,000
Overall odds: 1 in 3.22
Percentage Payout: 73%
Win up to 55 times on a single ticket!
Special Features:
There’s a lot of room to play, with three
games on the front and another one on
the back of each ticket. Players get to try
“Money Bags,” “Stacks of Cash,” “Cash
Vault” and “Money Roll.” Your customers
receive a great deal of value for their $10
game play.
Display your Break the Bank merchandising package.
By now you should have received a Break the Bank merchandising
package, which includes a poster, window cling, wobbler, counter card and
pad topper. Place these items on display to support this month’s featured
game.
Ohio Lottery debuts
Pick 3 mobile coupon
Customers who use their
smartphone to surf the web
should keep an eye on the
ads. While reading the news,
your customers might also see
a coupon for a free $1 Pick 3
ticket. This month, it’s available
for download for up to 50,000
customers.
Check it out. When your Lottery
customer displays the mobile
coupon, just take the phone
and swipe the QR code. Once
scanned, the terminal will print
an auto pick ticket with a $1
straight wager. The coupon
expires March 15.
Treating customers to a
holiday second-chance
drawing.
Instant Ticket
Updates
Deliveries
TPD
Jan. 14, 2016
Break the Bank ($10), #304
TPD
Jan. 28, 2016
Roxann Depinet, a customer service
manager at Schild's IGA in Norwalk,
enjoyed creating a holiday-themed
Lottery basket for the store’s annual
second-chance drawing. She created
the basked mixing $135-worth of
holiday tickets with popular instant ticket
standards.
“I’m trying to give my customers something
special,” says Roxann, a 39-year employee.
The drawing took place Dec. 23.
Luck of the Irish Tripler ($1), #298
Cash Blast ($2), #299
Cash Extravaganza ($5), #300
TPD
$300 Million Diamond Dazzler
($20), #302
TPD
Feb. 25, 2016
$50 a Day for Life ($1), #305
$1,000 a Week for Life ($2), #306
$10,000 a Month for Life ($5),
#307
TPD
$250,000 a Year for Life ($10),
#308
TPD
Game closings
TPD
Jan. 14, 2016
Special Edition Cashword ($5), #252 TPD
Lucky 8s Doubler ($1), #253
Frogger ($3), #254
Lots of 50s ($1), #265
Big Money ($10), #730
TPD
$5 Million Cash Extravaganza ($20),
#794
TPD
$5 Million Cash Blowout ($20),
#897
TPD
Taking Care of Business
Reconcile Lottery
sales on shift change.
John McClain, the manager of Stack's Drive Thru of Mansfield, keeps a physical
record of Lottery sales and cashes for all the store’s instant games, making sure
sales and prize payouts are reconciled at the end of each shift.
Deactivating instant games
at the end of the day.
John uses an instant ticket
inventory sheet he designed to
help keep track of sales. He
deactivates his instant games at
the end of each day.
How long does it take? About
five minutes, he says.
These games expire July 12, 2016.
Last Date to Redeem
TPD
Feb. 9, 2016
Doubling Star Cashword ($2), #190
Bingo and Diamonds ($2), #194
Special Edition Cashword ($5), #214 TPD
Betty Boop Holiday ($3), #217
Snowball Bucks ($3), #222
Cash Explosion ($2), #225
20x the Money ($5), #299
TPD
*TPD = Top Prize Drawing. Learn more about it at
www.ohiolottery.com/promotions.
Please note that all on-sale dates are tentative.
These game releases are current as of Dec. 31,
2015 and are subject to change.
4 | Ticket Seller | January 2016
November’s Retailer
Activation Promotion
Winners
•Avenue Deli, Cleveland
•Obe's Country Store, Bowling Green
•Marathon 4000, Springfield
•Neighborhood Food Mart, Cincinnati
•The Woods, Canal Winchester
•New Lex Drive Thru, New Lexington
•Marc’s #45, Aurora
•Pope’s Dairy, Niles
•Circle K #5339, Brunswick
Questions? Please see your sales representative. The next scheduled
delivery date is Jan. 14.
Instant Ticket Features
for January
Break the Bank
Jan. 14, 2016
($10) #304
Top prize: $500,000
Overall odds of winning:
1 in 3.22
Percentage Payout: 73%
Number of tickets per lot: 30
Number of tickets printed:
4.8 million
Actual size: 10” x 7.8”
UPC Code:
6 70656 10304 4
Special Features: Break the
Bank breaks the mold with
its unique play area and more
than $34.9 million in total
prizes. Customers who enjoy
extended-play games are
going to love this ticket. Note
that there are three games on
the front and a fourth game
on the back. Players can win
up to 55 times on a single
ticket.
......................................
Luck of the
Irish Tripler
Jan. 28, 2016
($1) #298
Top prize: $5,000
Overall odds of winning:
1 in 4.92
Percentage Payout: 61.5%
Number of tickets per lot:
200
Number of tickets printed:
6.0 million
Actual size: 2.5” x 4.0”
UPC Code:
6 70656 01298 8
Special Features: It’s time
for Luck of the Irish Tripler,
the Ohio Lottery instant game
celebrating the happiness and
sparkle of St. Patrick’s Day.
The game offers more than
$3.6 million in total prizes.
It’s a “tripler” game too.
......................................
Cash Blast
Jan. 28, 2016
($2) #299
Top prize: $20,000
Overall odds of winning:
1 in 4.20
Percentage Payout: 65%
Number of tickets per lot:
100
Number of tickets printed:
5.0 million
Actual size: 4.0” x 4.0”
UPC Code:
6 70656 02299 4
Special Features: Think
spring with Cash Blast, which
offer $6.5 million in total
prizes. Players can win up to
10 times on a single ticket.
......................................
Check ‘em out
coming your way soon
Please note that all on-sale dates are tentative. These game releases
are current as of Dec. 31, 2015 and are subject to change.
Cash Extravaganza
Jan. 28, 2016
($5) #300
Top prize: $250,000
Overall odds of winning:
1 in 4.15
Percentage Payout: 69%
Number of tickets per lot: 50
Number of tickets printed:
6.0 million
Actual size: 6.0” x 4.0”
UPC Code:
6 70656 05300 4
Special Features: Cash
Extravaganza offers more
than $6.5 million in prizes
from $50 to $10,000, and
more than $20.7 million in
total prizes. It’s a multiplier
game too.
......................................
$300 Million
Diamond Dazzler
Jan. 28, 2016
($20) #302
Top prize: $2 million
Overall odds of winning:
1 in 3.33
Percentage Payout: 75%
Number of tickets per lot: 25
Number of tickets printed:
20 million
Actual size: 10” x 4.0”
UPC Code:
6 70656 20302 7
Special Features: $300
Million Diamond Dazzler
really does dazzle – with
900,000 prizes from $100 to
$500 and more than 10,000
prizes from $1,000 to
$20,000. The $2-milion top
prize is paid as $100,000
a year for 20 years before
taxes. Winners can choose a
$1-million cash option prize
equivalent.
January 2016 | Ticket Seller | 5
Fiscal Year 2015:
A year in review
In Fiscal Year 2015, Ohio Lottery sales
from traditional retail outlets topped
$2.892 billion, an increase of $148.9
million or 5.4% compared to the previous
year. Retailers earned approximately
$179.2 million in commissions and
bonuses, an increase of 5.5% percent from
the prior year.
The unique niche that is lottery continues
to do well with the Ohio Lottery holding
its own in the new gaming landscape. In
LaFleur’s national ranking of U.S. lotteries,
the Ohio Lottery ranks ninth in total sales
and 10th in instant sales among the 47
U.S.-based lotteries.
A review of operations planned for Fiscal
Year 2016 is expected to support this
upward trend.
The Numbers Games
Pick 3 has the distinction of being the
top-selling draw game throughout the Ohio
Lottery’s history. As the Ohio Lottery’s
oldest draw game, Pick 3 sales of $338.0
million in Fiscal Year 2015 held steady,
down 0.3% or $1.0 million, from the
previous year. Category growth came from
the Pick 4 and Pick 5 games. Pick 4 sales
were $192.8 million, up $7.0 million or
3.8% from the prior year. Pick 5 generated
sales of $33.3 million, up $5.4 million or
19.5% from Fiscal Year 2014.
In-State Lotto Games
The Ohio Lottery sold two jackpot-winning
tickets for Classic Lotto during the fiscal
year; the first on Dec. 27, 2014 and the
second on Feb. 25, 2015. Shell Food
Mart on East Western Reserve Road in
Youngstown sold the first ticket, whose
lucky winner secured the game’s $11.1
million jackpot prize. The second ticket,
worth $3.5 million, was sold at Rod Dees
Party Supply of Miamisburg.
Players purchased $31.0 million worth of
Classic Lotto wagers during the fiscal year,
taking home $14.2 million in prizes.
Rolling Cash 5, the Ohio Lottery’s “little
lotto” game, provided 103 winning jackpots
to its lucky players. The jackpot reached
a high of $789,000 July 18, 2014, with
two jackpot-winning tickets sold, one at
Giant Eagle in New Albany and the second
at Churchill Commons Giant Eagle in
Youngstown.
Rolling Cash 5 players purchased $62.6
million in wagers,
sharing $32.5 million in
prizes during the fiscal
year.
Multi-State Games
The Ohio Lottery started
the fiscal year with a jackpot-winning
Powerball ticket sold July 9, 2014 at True
North in Conneaut. The jackpot settled at
$124.9 million, with the winner, also a
Conneaut native, choosing the cash option
payment. This was Ohio’s third Powerball
jackpot win since joining the game in
2010.
Powerball sales were $105.0 million, down
14.4% or $17.7 million compared to the
previous year. Both Powerball and Mega
Millions underperformed nationally, with
slower jackpot growth impacting sales.
The Multi-State Lottery Association
changed the Powerball matrix in October
2015 (Fiscal Year 2016) to counter the
downward sales trend. The group created
a 10x Power Play option for Powerball to
encourage play at lower jackpot levels,
changed the matrix to help the jackpot
grow and improved odds of winning any
prize.
Powerball secured its highest jackpot of
the fiscal year Feb. 11, 2015, with a
$500 million advertised jackpot split by
players in North Carolina, Puerto Rico and
Texas. Ohio Lottery customers took home
$4.0 million in prizes from the near-record
jackpot, and retailers secured $762,600
in commissions for that drawing. Big
drawings create a significant financial
opportunity for retailers able to keep up
with player demand.
Mega Millions sales were $113.2 million,
down 15.1% or $20.1 million compared
to Fiscal Year 2014. While the jackpot
remained elusive in Fiscal Year 2015,
six lucky ticket holders each took home a
$1-milllion prize.
Instant/Online Games
EZPLAY® Games offered another bright
spot in Ohio Lottery sales in Fiscal Year
2015. Sales of EZPLAY® Games were
$99.8 million, up 17.7% or $15.0
million compared to Fiscal Year 2014.
Players enjoyed the variety of games, with
progressive jackpot games – Perfect Game
300, Going Pro and Rock’n 777s standing
out as this segment’s top performers.
EZPLAY® Tap Games, offered in veteran
and fraternal organizations and club since
October 2014, generated $23.9 million in
sales.
KENO
KENO continues to grow, with players
making $329.5 million in Keno and
Booster® purchases. Overall Keno/
Booster® game sales increased $31.4
million or 10.5% from Fiscal Year 2015.
Growing each year since its debut in 2008,
Keno is on its way to becoming the Ohio
Lottery’s top-selling draw game.
The Ohio Lottery ran nine statewide Keno
promotions to provide added-value and
expand its customer base. In Fiscal Year
2016, the Lottery aims to continue that
momentum with new promotions, training
aids, point-of-sale material and new game
features to appeal to customers.
Instant Games
Instant game sales of $1.551 billion were
up 8.7 percent or $124.2 million from the
previous year. Instant games benefitted
from the introduction of $500 Million
Spectacular, the Ohio Lottery’s second
$30 game. Together with 40th Anniversary
Millions, these two $30 games made
up approximately 13.2% of Ohio Lottery
instant game sales. Based on the number
of tickets sold, Cash Explosion, which
moved from a $1 to $2 price point with the
June 26, 2014 game release, remains the
top-selling instant game.
Looking Ahead
Lucky for Life, which debuted Nov. 15,
offers a new style multi-state game with
attractive “for life” prizes. The Ohio Lottery
looks forward to celebrating its own “for
life” winners and, in fact, had its first big
winner Dec. 7, with a $25,000 a year for
life ticket sold at C & S Beverage & Liquor
in Cleveland.
The Lottery is looking to create excitement
in its growing segment of EZPLAY® Games.
The Ohio Lottery plans to release an
EZPLAY® progressive suite of games this
spring. Offered in $1, $5 and $10 price
points, each game will play the same way
but offer an individual prize structure, with
sales from all three games funding a
progressive jackpot.
Traditional Games:
At a glance
Sales.........................$2.9 billion
Prizes........................$1.8 billion
Profits........................$990.0 million
Retailers....................$179.2 million
Operations.................$119.8 million
Breakdown of a $1 (FY2015)
Here’s how a dollar is spent after
the purchase of a traditional Ohio
Lottery game:
65 cents: To prizes
25 cents: To the Lottery Profits
Education Fund (Profits)
6 cents: To retailers
4 cents: To operations
as of Jan. 1, 2016
FY15
Featured Game
$3 Black Cherry Bingo
Top prize: $5,500
Odds: 1 in 4.35
Payout: 63%
Play style: Call number match.
FY14
Fiscal
Year 2015 overview
(Sales in millions)
Pick 3
Pick 4
Pick 5
Rolling Cash 5
Classic Lotto
KICKER
Mega Millions/Megaplier
Powerball/Power Play
Keno/Booster
EZPLAY
Raffle
On-line sales
Instants
Total
FY15
FY14
FISCAL YEAR
2015
$338.0
$192.8
$33.3
$62.6
$31.0
$4.7
$113.3
$105.0
$329.5
$99.8
$7.0
$1,341.0
$1,551.0
$2,892.0
FISCAL YEAR
2014
$339.0
$185.8
$27.9
$63.4
$54.1
$6.0
$133.4
$122.8
$298.1
$84.8
$1.0
$1,316.3
$1,426.8
$2,743.1
CHANGE
-0.3%
3.9%
19.5%
-1.3%
-42.7%
-21.7%
-15.1%
-14.4%
10.5%
17.7%
584.8%
1.9%
8.7%
5.4%
FY15 Sales by Game*
Pick 3: 11.7%
Pick 4: 6.7%
Pick 5: 1.2%
Rolling Cash 5: 2.2%
Classic Lotto 1.1%
KICKER: 0.2%
Mega Millions/Megaplier: 3.9%
Powerball/Power Play: 3.6%
Keno/Booster: 11.4%
EZPLAY: 4.3%
Raffle: 0.2%
Instants: 53.6%
Ending Jan. 10, 2016
$1 Reindeer Rally
$2 Snowflake Melt
$2 Stocking Stuffer
$3 Jingle Bell Bucks
FY14 Sales by Game
Pick 3: 12.4%
Pick 4: 6.8%
Pick 5: 1.0%
Rolling Cash 5: 2.3%
Classic Lotto: 2.0%
KICKER: 0.2%
Mega Millions/Megaplier: 4.9%
Powerball/Power Play: 4.5%
Keno/Booster: 10.8%
EZPLAY: 3.1%
Raffle: 0.0%
Instants: 52.0%
*Note: Numbers may not add up to 100% due to rounding.
January 2016 | Ticket Seller | 7
Top-selling
Instant Games, FY15
By Total Sales*
40th Anniversary Millions............... $30...... $137.5 million
50x the Money.............................. $10........ $83.0 million
Special Edition Cashword .............. $5.......... $76.4 million
$500 Million Spectacular............... $30........ $67.1 million
100x the Money............................ $20........ $59.0 million
Ohio Millions................................. $10........ $49.4 million
$500,000 Cashword..................... $10........ $47.3 million
Millionaire Madness....................... $20........ $42.0 million
Cash Explosion.............................. $2.......... $41.3 million
Lucky Playbook............................. $20........ $38.8 million
By Price Point*
$1 Games
$5 Games
Holiday Cash
Double Doubler
5x the Money
Special Edition Cashword
20x the Money
Bingo Times Ten
$2 Games
$10 Games
Cash Explosion
Doubling Star Cashword
10x the Money
$3 Games
Bonus Cashword
15x the Win
Betty Boop Holiday
50x the Money
Ohio Millions
$500,000 Cashword
$20 Games
100x the Money
Millionaire Madness
Lucky Playbook
Top retailers
By Number of Tickets Sold*
Cash Explosion.............................. $2 ........... 20.7 million
Doubling Star Cashword................. $2 ........... 20.0 million
Holiday Cash ................................ $1 ........... 17.1 million
Double Doubler............................. $1 ........... 15.3 million
Special Edition Cashword............... $5 ........... 15.3 million
Triple Tripler................................. $1 ........... 18.0 million
Lots of 50s................................... $1 ........... 13.5 million
5x the Money................................ $1 ............. 9.9 million
50x the Money.............................. $10 ........... 8.3 million
Lucky 7........................................ $1 ............. 8.0 million
Top 10 EZPLAY®
Games of FY15 *
EZPLAY GAME
SALES
Going Pro..................................... $20.5 million
Perfect Game 300......................... $14.9 million
Rock’n 777s................................. $13.3 million
Tens of Thousands......................... $7.7 million
Match 5 Doubler........................... $5.9 million
Money.......................................... $4.6 million
Buckeye 7s................................... $4.6 million
Red Hot Numbers.......................... $4.2 million
Blackjack...................................... $3.7 million
Tic Tac Toe................................... $3.6 million
*Source: IAD. Note that all sales are gross and unaudited.
Fiscal Year 2015
Going Pro
Tobacco Warehouse, Galloway
SDM, Rocky River
Firehouse Grille & Pub, Akron
Tune Palace, Cleveland
Buschur’s Market, Russia
Woodsfield Carry Out, Woodsfield
Inn Cahoots, Seven Hills
Peddler Lounge, Grove City
Bowling Entertainment Group,
Mentor
The Outlet Store, Parma
Perfect Game 300
Ridge & Memphis Shell,
Cleveland
Bowling Entertainment Group,
Mentor
8 | Ticket Seller | January 2016
Buschur’s Market, Russia
Woodfield Carry Out, Woodville
BJ Market, Middletown
Gini’s Drive Thru, Youngstown
Carmichael’s Pub, Dayton
Inn Cahoots, Seven Hills
Convenient Fd Mart #3058, N
Olmsted
Convenient Fd Mart $3-112,
Cleveland
Rock’n 777s
Ray’s Food Mart, Springdal
Amber’s Drive Thru, Chillicothe
Smith & Snow Shell, Brook Park
Euclid Mart, Euclid
Inn Cahoots, Seven Hills
Rossford Eagles 2322, Rossford
Convenient Fd Mart #3058, N
Olmsted
Buster’s Bar, Middletown
Rick’s Station Bar & Grill,
Strasburg
Wing Warehouse, Norton
Countdown Games
Gems
Donerick’s Pub, Dublin
Firehouse Grille & Pub, Akron
Danny’s Place, Greenville
Bayview Pub, Celina
Smith & Snow Shell, Brook Park
3 of a Kind
VFW #5645, Findlay
Donerick’s Pub, Dublin
Reggie’s Saloon, Fairview Park
Best Stop, Richfield
Convenient Fd Mart #3058, N
Olmsted
123 Cash
D & M Convenience Fd Mart,
Solon
SDM, Rocky River
Firehouse Grille & Pub, Akron
Lucky’s Bar & Drive Thru,
Zanesville
Smitty’s, Elyria
Winner News!
®
A
A.Mega Millions jackpot win! • Nov. 13, 2015
Blendon Drive Thru owner Miqdad Daas (center right) and his brother and store
manager Eyad Daas (center left) enjoy the spotlight after their store’s big Mega
Millions jackpot win. The store sold the $202 million jackpot drawn Friday,
Nov. 13. Lottery sales representative Scott Pollick (left) shakes hands with Eyad
as Communications Director, Danielle Frizzi-Babb, looks on. Lottery representatives
from Cleveland and Columbus attended, and local reporters came to share the good
news story as well. The store receives a $100,000 retailer bonus.
B
B. Lucky for Life win! • Dec. 7, 2015
Yogeshkumar Patel (left), the owner of C & S Beverage & State
Liquor in Cleveland, is congratulated by sales representative Mike
Liszniansky (right), as the retailer selling the Ohio Lottery’s first
$25,000 a year for life prize in the new Lucky for Life game. The
store receives a $2,500 sales bonus.
C
C.20x the Money winner • October 2015
Edward Johnson of Lima won $5,500
and an entry into the top prize drawing
for the Lottery’s $5 instant game,
20x the Money. It’s his biggest prize
yet! He made his claim at the Toledo
regional office.
E
D
D. Holiday Lucky Times 10 • November 2015
Bo Peters of Wapakoneta won $10,000
playing the Lottery’s $5 instant game,
Holiday Lucky Times 10. The family was so
excited about winning, and plans to use the
money for a down payment on a new home.
E. The Big $10 Ticket winner • November 2015
Shelly Mellon (right) of Little Hocking says that her
$10,000 win on The Big $10 Ticket comes at the perfect
time. Shelly has been working part-time ever since her
long-time employer went bankrupt. She is caring for her
mom, daughter and grandson. She’s still in shock that
something good is coming her way. She plans to pay bills
and make Christmas a little brighter for her family. She’s
pictured with her daughter Shaelyn and grandson.
F
G
H
F. 50x the Money • November
2015
Daniel Kinter of Ravenna
multiplied his $10
investment. He played
50x the Money and won
$20,000. Daniel purchased
his winning ticket at Circle K
#5365 in Ravenna.
G. $500 Million Spectacular winner •
November 2015
Gary Price of Massillon won $50,000
on the Lottery’s $30 instant game, $500
Million Spectacular. He has a lot to be
grateful for, filing his claim before the
Thanksgiving holiday. He was featured
in the Ohio Lottery’s Winner Wednesday
blog post of Thanksgiving winners.
H. $500 Million Spectacular
winner • November 2015
George Wilson of Canton won
just in time to start some early
holiday shopping. George won
$50,000 playing the Lottery’s
$30 instant game, $500 Million
Spectacular.
I
I. Going Pro winner • December 2015
Fred Steele of Fairfield hit the Going Pro
progressive jackpot Dec. 2, taking home
a $24,527 winning ticket from Mutt’s
Brewery Lounge in Trenton. He made his
claim at the Cincinnati regional office,
accompanied by his sister, Cindy Steele.
Agent
Feature:
Stack's
Drive Thru,
Mansfield
By Marie Kilbane Seckers, Communications
Getting to know his customers isn’t too much of a stretch
for John McClain, Stack's Drive Thru's personable, hands-on
manager and retired career military intelligence analyst.
“I wouldn’t say anything surprises
me, but I would say people are
becoming more savvy on how
to play and what they want,” he
says.
The Ashland native, who calls
Mansfield home, takes care of
day-to-day operations for store
owner and father-in-law, Chris
Stackhouse.
“Most folks are friendly,” he says.
“It’s good to keep up with them,
see how they’re doing and provide
a service.”
He’s worked hard to make Stack's
Drive Thru an integral part of
the community, supporting local
baseball and football teams,
sponsoring golf outings and
community-focused fundraisers.
Located off Highway 42, the
traffic has helped build a steady
stream of customers. The
business itself is made up of a
drive thru beverage store and,
adjacent to that, a 5' by 8'
building with drive up capability
on two sides. That’s where
Stack’s Drive Thru sells Lottery.
Keys to Success
• Cash winning tickets. Provide your
business with access to a small reserve
to pay winning customers. When popular
numbers for Pick 3 or Pick 4 are drawn,
John McClain makes sure Stack’s Drive
Thru employees are able to pay their
winning customers.
• Take time to show customers how to
play, and let customers know about the
Lottery’s value-added promotions. John’s
favorite? Bundle Play. He’s also one of
the top-selling Bundle Play retailers in the
state.
• Hold second-chance drawings. John finds
second-chance drawings for both instant
and draw games hold appeal for customers
new to the Lottery. “It helps bring people
into the Lottery who don’t necessarily play
it or don’t know how to and want to learn
about it,” he says.
• “Be kind…be predictable, be sensitive to
their needs,” says John, referring to both
employees and customers. “This is how to
have fun in today’s business.”
He knows how important it is for his business to have the
latest tickets. The store carries up to 55 instant games.
“It’s a good business,” says sales representative Brian
10 | Ticket Seller | January 2016
Building relationships, helping customers makes
Stack's Drive Thru a top-notch retailer. “It’s important
to reach out to the community and be seen as community
oriented,” says John. From left to right: Employee Barbara
Howard and John McClain, manager, Stack’s Drive Thru,
Mansfield.
Peterson. “It’s very busy with cars
coming and going all the time…
they always sell out their games,”
he says.
John says that he is surprised by
how many retailers don’t cash
tickets.
“The only way to make money is
by cashing tickets,” he says. “If
you sell 38-40 books a week that
might be $8,000 in commissions;
and if you cash that’s $14,000.
It’s what you’ve got to do and it
makes people happy.”
As time permits, you’ll see John
take a few minutes to explain to
customers how to play a game.
He works with them when playing
doesn’t go exactly as planned too.
When a customer won $5,000
recently, he helped her with the
paperwork and directed her to the
nearest bank cashing site.
“She was so happy,” he says.
“Because we take the time to
introduce customers to our games
and to Bundle Play, that’s why
we’re successful,” John says. “If you don’t talk to or get to
know your customers more, you’re at a disadvantage. I like
to know our customers and the trust is there.”
$1 games
#298 Luck of the Irish
Tripler**
_________________________
_________________________
◆ #292 Triple Tripler
_________________________
_________________________
#284 Holiday Cash
_________________________
_________________________
#279 5x the Money
_________________________
_________________________
#275 Match 3 Doubler
_________________________
_________________________
#268 Some Like it Hot
_________________________
_________________________
#258 Cash Multiplier
_________________________
_________________________
$2 games
◆ #303 Bingo and Diamonds
_________________________
_________________________
#289 It Takes 2
_________________________
_________________________
_________________________
◆ #281 Special Edition
Cashword
_________________________
#247 $100 Frenzy
_________________________
_________________________
_________________________
#277 Double Cash Doubler
_________________________
#304 Break the Bank*
_________________________
_________________________
#271 Diamond 7
_________________________
_________________________
$3 games
_________________________
#269 VIP Cash Club
_________________________
#293 $500,000 Cashword
_________________________
_________________________
_________________________
_________________________
◆ #266 Bingo Times 10
#290 The Wizard of Oz™
_________________________
_________________________
_________________________
_________________________
#259 Lotta Bucks
#270 Alpha
_________________________
_________________________
_________________________
◆ #244 Bonus Cashword
_________________________
_________________________
#294 Sapphire Blue 7s
_________________________
_________________________
$10 games
_________________________
_________________________
#299 Cash Blast**
_________________________
_________________________
_________________________
◆ #261 Doubling Star
Cashword
_________________________
_________________________
#295 Emerald Riches
◆ #226 Double Doubler
_________________________
_________________________
#282 20x the Money
#283 50x the Money
_________________________
_________________________
#257 $200,000 Match
_________________________
_________________________
#239 $50,000 Winning
#255 Red Hot 5s
Numbers
_________________________
_________________________
_________________________
#272 The Big $10 Ticket
_________________________
_________________________
_________________________
#248 $500 Frenzy
_________________________
#280 10x the Money
_________________________
_________________________
#276 Double Diamond
_________________________
_________________________
◆ #274 Cash Explosion
_________________________
_________________________
$5 games
_________________________
#300 Cash Extravaganza**
#240 Break the Bank
_________________________
_________________________
_________________________
_________________________
#296 Ruby Red 7s
#236 Lucky Streak
_________________________
_________________________
_________________________
_________________________
#251 Maximum Fortune
_________________________
_________________________
*This instant game goes on sale
Jan. 14, 2016.
**These instant games go on sale
Jan. 28, 2016.
$20 and $30 games
OTHER SUPPLIES
Request these supplies when calling in
your instant ticket orders.
Terminal paper
__________________________________
#302 $300 Million Diamond
Dazzler**
_________________________
_________________________
__________________________________
#291 Platinum Millions
_________________________
_________________________
#278 Gold
_________________________
_________________________
Vending machine paper
__________________________________
__________________________________
Bet cards
__________________________________
__________________________________
#260 $2 Million Cashfall
_________________________
_________________________
#241 Lucky Loot
_________________________
_________________________
#233 $500 Million
Spectacular
_________________________
_________________________
REP RAP
Discuss these needs with your Lottery
sales representative:
Point-of-Sale materials (key chains,
scratchers etc.)
__________________________________
__________________________________
Signage
#224 Millionaire Madness
_________________________
_________________________
#178 $100 Million Mega
Fortune
_________________________
_________________________
#174 Ohio Lottery 40th
Anniversary Millions
_________________________
_________________________
__________________________________
__________________________________
Dispensers
__________________________________
__________________________________
#897 $5 Million Cash Blowout
_________________________
_________________________
#694 $100,000 A Year
for Life
_________________________
_________________________
*This instant game goes on sale
Jan. 14, 2016.
**These instant games go on sale
Jan. 28, 2016.
◆ Highlighted are base games,
Celebrate
2016 KENO
style
Promotions
Let your Keno fans know they have a chance
to double their winnings on Keno tickets
purchased through Jan. 31.
__________________________________
Every 20th ticket purchased statewide will
have a “doubler” message, allowing any Keno
and Booster® wins on that ticket to double*.
__________________________________
__________________________________
Employee training
__________________________________
__________________________________
Other
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
*Certain liability cap limits apply.
__________________________________
__________________________________
__________________________________
__________________________________
__________________________________
which you are encouraged to sell
based on the price points preferred by customers.
January 2016 | Ticket Seller | 12
< Open here for additional order notes.
Base Games
Choose the Base Games that fit based on your store’s popular price points.
Order Notes is designed to help you prepare for your supply
instant ticket order call by your assigned Customer Service
Representative (CSR). If your inventory starts to run low,
use this handy sheet to prepare your order and give the
Lottery a call at 1-800-686-4208.
Order Notes
[ January 2016 ]
#226 Double Doubler ($1)
#292 Triple Tripler ($1)
_________________________
_________________________
_________________________
_________________________
#261 Doubling Star
Cashword ($2)
#274 Cash Explosion® ($2)
#303 Bingo and Diamonds
($2)
_________________________
_________________________
_________________________
_________________________
_________________________
_________________________
OH Bonus Cashword v3 focus cs5.ai
Tuesday, 14 October, 2014 1:26:04 PM REV:01
Pulse 2 Pulse 1
Pulse 1
$3
BONUS
WIN UP TO
OHIO LOTTERY
$3
$5
WIN UP TO
$30,000!
BONUS WORD
CALL LETTERS
BONUS
LETTERS
Match all 6
letters in the
BONUS WORD, win
prize in prize box.
PRIZE LEGEND
FIND
WIN
3 WORDS
4 WORDS
5 WORDS
6 WORDS
7 WORDS
8 WORDS
9 WORDS
10 WORDS
$3
$10
$15
$30
$100
$1,000
$5,000
$30,000
CARD 1
CARD 2
Line=$5
4 Corners=$50
“X”=$100
CARD 4
Line=$10
4 Corners=$75
“X”=$500
CARD 5
Line=$20
4 Corners=$100
“X”=$1,500
BONUS
LETTERS
CALL LETTERS
CARD 7
Line=$50
4 Corners=$500
“X”=$50,000
OHIO
LOTTERY
CARD 3
Line=$10
4 Corners=$50
“X”=$200
CARD 6
Line=$20
4 Corners=$100
“X”=$10,000
Match all 6
letters in the
BONUS WORD, win
prize in prize box.
10 TIMES
3 WORDS
4 WORDS
5 WORDS
PRIZE!
6 WORDS
7 WORDS
8 WORDS
9 WORDS
10 WORDS
_________________________
_________________________
_________________________
BONUS BOX
Line=$10
4 Corners=$75
“X”=$500
SEE BACK FOR
SEE BACK FOR
PLAY INSTRUCTIONS.
PLAY INSTRUCTIONS.
Trans Blue
NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the finished printed product.
Our final contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket.
5 BONUS NUMBERS
Shutterstock Image - 94072582 - The photograph(s) in this design is a copyrighted work. Download under Shutterstock Enhanced License Agreement is required before print production.
BONUS WORD
CARD 2
Line=$5
4 Corners=$50
“X”=$100
CARD 3
Line=$10
4 Corners=$50
“X”=$200
CARD 5
Line=$20
4 Corners=$100
“X”=$1,500
CARD 6
Line=$20
4 Corners=$100
“X”=$10,000
PRIZE
BONUS
LETTERS
Match all 6
letters in the
BONUS WORD, win
prize in prize box.
PRIZE LEGEND
WIN
CARD 8
FIND
WIN UP
TO
10 TIMES
3 WORDS
4 WORDS
5 WORDS
TOTAL
PRIZE!
6 WORDS
7 WORDS
8 WORDS
9 WORDS
10 WORDS
$3
$10
$15
$30
$100
$1,000
$5,000
$30,000
Line=$50
4 Corners=$500
“X”=$100,000
SEE BACK FOR
SEE BACK
PLAY FOR
INSTRUCTIONS.
PLAY INSTRUCTIONS.
CALLER'S
CARD
4-colour Process
Trans Pink
$30,000!
_________________________
SUBJECT TO TECHNICAL REVIEW
14-1737-1
Line=$50
4 Corners=$500
“X”=$50,000
OHIO
LOTTERY
YOUR
#281 Special
Edition
Cashword ($5)
BONUS BOX
CALLER'S
CARD
OVERPRINT
COLOURS
BASE
COLOURS
CARD 4
CARD 7
“X”=$100,000
$3
$10
$15
$30
$100
$1,000
$5,000
$30,000
_________________________
Size: 4" x 6"
CARD 1
CALL LETTERS
PRIZE LEGEND
Line=$50
WIN
CARD
8 4 Corners=$500
WIN UP TOFIND
OHIO LOTTERY
WIN
UP TO 8 TIMES!
BONUS
Line=$5
4 Corners=$20
“X”=$100
PRIZE
TOTAL
#266 BingoYOURTimes
10 ($5)
4-colour Process
$5
BONUS WORD
#244 Bonus Cashword ($3)
SEE BACK FOR
PLAY INSTRUCTIONS.
$3
WIN UP TO
$30,000!
Line=$5
4 Corners=$20
“X”=$100
PRIZE
Pulse 2
Pulse 3
OHIO LOTTERY
WIN
UP TO 8 TIMES!
BONUS
_________________________
Trans Red
AF
5 BONUS NUMBERS
Need to
order more
instant games?
Have questions
on ordering?
Please call
1-800-686-4208.
PRESORTED
FIRST-CLASS MAIL
U S POSTAGE PAID
CLEVELAND OH
®
PERMIT NO. 2484
THE OHIO LOTTERY
615 West Superior Ave.
Cleveland, Ohio 44113-1879
Hard Rock
Rocksino added
as new cashing
location
®
The Hard Rock Rocksino in Northfield has joined the Ohio
Lottery’s list of cashing locations, offering Lottery customers
cash for prizes of $600 to $5,000 24 hours a day, seven
days a week.
Call Center
Hours
1-800-686-4208
Please note: Customers must be 21 years of age or older
to enter the racino. The Hard Rock Rocksino will waive the
$10 convenience fee for customers with a players card.
Directing customers to a cashing location? Keep the
Hard Rock Rocksino on your list of available cashing
sites.
Monday through Friday
8 a.m. to 5 p.m.
During these hours, you can talk
to a live person about issues
concerning your Lottery business.
Total copies printed: 10,800 Unit Cost: $0.372
Publication Date: 1/16
January 2016 | Ticket Seller | 14