2006 Annual Report

2006 Annual Report
630 Ninth Avenue Suite 1010 New York, NY 10036
LIFEbeat Board Members,
Executive Director and
Jennifer Hudson at LIFEbeat
presents Dreamgirls
Tha Heights perform at
LIFEbeat’s Volunteer Appreciation Party
introduction
LIFEbeat is the music industry’s charitable organization
dedicated to reaching America’s youth with the message
of HIV/AIDS prevention. For 14 years the organization has
helped to mobilize the talents and resources of the music
industry to raise awareness and funds and to provide
support for the HIV/AIDS community.
At the end of 2003 an estimated 1 million people in
the United States were living with HIV/AIDS. The CDC
estimates that approximately 40,000 people become
infected with the virus each year in the U.S. The epidemic
continues to have a disproportionate effect on men who
have sex with men, African-Americans and Latinos.
LIFEbeat remains committed to reaching America’s youth
who represent 50% of new HIV infections annually as well
as these minority groups.
The charity had another great year in 2006 producing
several successful special events and further expanding
both the National and Local Outreach programs. The year
also saw the addition of part-time staff member Ben Godwin
to assist in the administration of the Hearts & Voices
program, and with the departure of Leigh Ollman, Ben
Wymer joined LIFEbeat as the Manager of Development
and Special Events.
Awareness of LIFEbeat on the web increased dramatically.
The organizations website logged over 3.5 million hits; a
136% increase over the previous year.
In the following pages you will find highlights of LIFEbeat’s
programs and special events during 2006.
One in four
people who are
HIV positive in the
U.S. are unaware
of their status
.
Statistic from the CDC (www.cdc.gov)
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Nelly Furtado at LIFEbeat
Honors Scott Greenstein
local tour outreach
Under the supervision of coordinator Rachel Hill, the Local
Tour Outreach program continued to experience growth in
2006. The addition of the Nokia Theatre as a regular concert
venue contributed an additional 102 LIFEbeat outreaches.
The program also established regular outreach at the NYU
Kimmel Center, providing access to students attending
the university and members of the surrounding community.
Regular outreaches were also maintained at Irving Plaza,
Roseland, SOB’s, Knitting Factory and Virgin Megastore.
The focus of one-off events and health fairs continued to be
on at-risk populations including youth, African-Americans,
Latinos and GLBT communities.
Volunteer recruitment remained steady with just over 100
new volunteers trained in 2006. The training sessions were
increased to 3.5 hours to ensure volunteers had enough
knowledge to effectively conduct outreach. The LTO program
also invited its most dedicated volunteers to participate in
its first Outreach Planning Committee. The meeting provided
a forum for discussion of the program and how it may be
improved. The invaluable feedback from volunteers is helping
to shape innovations in the program for 2007.
2006 by the numbers
•Total number of outreaches: 493 (a 17% increase over 2005)
•Approximately 175,000 condoms distributed
•Outreach at 66 special one-off events
•Outreach Audience: 55%Male,45% Female; 52% under 25;
54%Caucasian, 23%African-American,15%Latino, 8%Other
An estimated
40,000 new HIV
infections occur
each year
in the U.S.
Statistic from the CDC (www.cdc.gov)
looking ahead
In 2007 LIFEbeat will design and publish its own outreach
literature and continue to improve the effectiveness of the
outreach tables. The organization will also launch a new HIV
testing incentive program in partnership with Project WAVE
and add another regular outreach venue, the new Gramercy
Theatre.
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Jennifer Hudson & LIFEbeat
intern Jennifer Hazlewood at
LIFEbeat presents Dreamgirls
national tour outreach
The National Tour Outreach program experienced mixed
growth in 2006. The number of national tours LIFEbeat
partnered with tripled over the previous year from 4 to 12.
The number of national one-off events the organization
participated in declined from 32 to 24 due in large part to
the relaunch of the tour program and more focus on joining
national tours. The program took advantage of LIFEbeat’s
newly printed Spanish language condom packages, shipping
them to both Texas and Puerto Rico for World AIDS Day
events.
LIFEbeat reassessed the number of condoms being sent
to certain national HIV/AIDS conferences and events and
readjusted amounts to more efficiently distribute the yearly
allotment of samples. The result was a slightly lower number
of condoms and condom packages distributed through the
national program.
Program manager John Atanasio maintains relationships with
84 partner AIDS Service Organizations across the country,
an essential part of the national program.
2006 by the numbers
•Total number of AIDS Service Organizations: 84 (81 in 2005)
•Total National Tours: 12 (4 in 2005) including: James Blunt,
Cuervoton, mtvU Campus Invasion Tour, Erasure, Ozzfest, Vans
Warped Tour, Shakira, MTV2 $2Bill Concert Series and more
•Outreach at 164 tour dates
•Total condoms distributed: 71,355
looking ahead
Over 1 million
people in the U.S.
are HIV positive
.
Statistic from the CDC (www.cdc.gov)
The NTO program will continue to seek new national tours,
more one-off events and ASO’s to partner with LIFEbeat in
the upcoming year.
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Darnell Tyson of Lavender Light
performs at Rivington House
Hearts & Voices staff & 2006
Superstar performers
LIFEbeat’s Hearts & Voices program produced 208 shows in
the greater New York area in 2006, an average of 4-5 shows
per week. The program added three new facilities including
one in Fort Lee, NJ and one in Brooklyn. Four facilities are
no longer participating in the program for various reasons
including changes in staff, funding and falling levels of
hospitilization for HIV-related illnesses. Despite fewer shows
in 2006 compared to 2005, due in large part to the loss of
facilities, overall attendance was up 8.7%.
At the end of 2006, H&V had 75 active artists participating (29
of which were new), and had increased volunteer participation
by 163%. R&B vocalist Meli’sa Morgan, rapper Jim Jones,
and rising Reggaeton star Chavito all lent their talents to the
program.
The holiday season saw the production of the first Hearts &
Voices Artist Compilation featuring songs from 14 of the
programs top artists. The CD’s were distributed in over 250
holiday gift bags that also included donations from: BET,
Sirius Satellite Radio, TVT Records, MTV Networks, MAC
Cosmetics, Sony BMG, Johnson & Johnson and more.
2006 by the numbers
•Total attendance: 5110 (4700 in 2005)
•Average show attendance: 25
•Total artists: 75
•Total volunteers: 50
looking ahead
In the Spring of 2007 the Hearts & Voices program will launch
a pilot program in Miami, FL. The program will be managed
remotely from New York and utilize AIDS Service Organizations and artists based in the Miami area.
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Marquee for LIFEbeat presents
Dreamgirls
Jim Shearer hosts the
MTV2 LIFEbeat
Benefit Concert
event highlights
LIFEbeat presents a benefit screening of “Dreamgirls”
December 5, 2006
DECEMBER 5, 2006
Thanks to the generosity of Dreamworks Pictures and Paramount
Pictures, LIFEbeat was able to host two special advanced
screenings of the Golden Globe winner for best picture,
“Dreamgirls” at the IFC Center in New York. The first screening
was sponsored and hosted by Denise Rich, 785 Records &
Denise Rich Songs and included a VIP reception after the film
in the adjoining Waverly Restaurant. Star of the film & Oscar
winner Jennifer Hudson stopped by for pictures with LIFEbeat
board members and some mingling with the guests. The second
screening, targeted to the NY gay community, was sponsored by
HX Magazine and included an after-party at Barracuda, also a
sponsor of the 2nd screening.
BID 2 BEAT AIDS Online Auction to benefit LIFEbeat
December 1, 2006
After the success of its first Bid 2 Beat AIDS auction in 2005
LIFEbeat decided to renew the celebrity memorabilia auction on
World AIDS Day 2006. The 2006 auction included items from
Prince, Justin Timberlake, Cal Ripken Jr., Madonna and
hundreds more. The auction also included nearly 100 unique
‘Lend-A-Hand to LIFEbeat’ celebrity hand tracings and almost
100 RIAA platinum, gold, and multi-platinum awards.
MTV2 presents 30 Seconds to Mars and Taking Back Sunday
A Concert to Benefit LIFEbeat
August 30, 2006
World famous nightclub and concert venue Webster Hall in New
York was the site of the sold-out MTV2 pre-VMA concert benefiting
LIFEbeat. Fans lined up for blocks to see 30 Seconds to Mars
(fronted by actor/musician Jared Leto) and Taking Back Sunday
rock the club the night before MTV’s Video Music Awards. The
bands acknowledged LIFEbeat both on stage and off, giving
the charity shout-out’s from the stage AND donating concert
merchandise for LIFEbeat to sell at its Outreach table.
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Howard Stern & Beth Ostrosky
at LIFEbeat Honors
Scott Greenstein
Contestants backstage at the
Cuervoton finals in NYC
event highlights
Hearts and Voices Concert Series: Reggae Gold Live
LIFEbeat’s reggae installment of the Hearts & Voices Concert
Series was cancelled after members of the LGBT community
protested the appearance of certain artists with songs containing
homophobic lyrics. The charity remains dedicated to reaching
those hardest hit by the epidemic including the LGBT and
Caribbean-American communities with the message of HIV/AIDS
prevention. LIFEbeat is committed to exploring more effective
ways to address the complex issues legitimately raised by the
controversy.
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LIFEbeat Honors Sirius Satellite Radio’s Scott Greenstein
June 21, 2006
LIFEbeat honors
Guests took over two floors of the swank NYC super-club Pacha
for an evening of fabulous food and live music in honor of the
President of Entertainment & Sports at Sirius Satellite Radio, Scott
Greenstein. Nelly Furtado and The Raveonettes performed
acoustic sets of their biggest hits as Sirius Radio personalities
(Howard Stern, Little Steven, Alexis Stewart) and entertainment
industry executives showed their support of the charity.
SCOTT
GREENSTEIN
President, Entertainment & Sports
SIRIUS Satellite Radio
Wednesday, June 21, 2006
7:00pm to 10:00pm
PACHA
618 West 46th Street
New York
TICKET ORDER
(Ticket purchases are reflected by a guest list.
Guests must present valid photo ID at the door)
SPONSOR
@ $15,000 $
� PLATINUM
includes 20 tickets and acknowledgement at event
SPONSOR
@ $10,000 $
� GOLD
includes 15 tickets
SPONSOR
@ $5,000 $
� SILVER
includes 10 tickets
@ $350 EACH $
� INDIVIDUAL SUPPORTER
TOTAL SUPPORT $
Cuervoton Talent Search
May 18, 2006
LIFEbeat partnered with US Concepts, Diageo, Tony Touch and
Chingo Bling, as well as Machete Music and Wu Tang Latino to
spread the message of HIV/AIDS prevention while searching for
Latino artists who will take Hispanic urban music into the future.
LIFEbeat outreached at talent showcases for Reggaeton and Hip
Hop Latino artists in New York, Phoenix, Los Angeles, Chicago,
Dallas & Houston. The final round was held at the Nokia Theater
in New York City where a winner was chosen and LIFEbeat was
presented with a check.
Hearts and Voices Concert Series: Reggaeton Explosion 3
March 3, 2006
Don Omar, Voltio, Tanto Metro & Devonte, Nina Sky and Pitbull
all performed at LIFEbeat’s third reggaeton themed Hearts &
Voices concert held at New York’s Spirit Nightclub. Hosted by
Lisa Evers and DJ Nelson, the event also featured the music of
DJ Enuff & The Heavy Hitters. Sponsors included BET, MTV2,
and HOT 97 with promotional support provided by VIBE and El
Especial.
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SAFE IS SEXY
supports LifeBeat
$10 from your purchase of this tee shirt
will help raise awareness of HIV/AIDS
prevention through the efforts of LifeBeat
Love LIFE. Beat AIDS.
Change your shirt.
Change the world.
Get this limited-edition tee by
American Rag for only $18 and
support the fight against HIV/AIDS.
Macy's will donate $10 from every
purchase to LIFEbeat.
Tees are available in Juniors and
Young Men’s at select Macy’s stores
and online at www.macys.com.
Limited quantities available; while
supplies last. $10 of each tee
purchase will be donated to
LIFEbeat, up to a maximum of
$110,000.
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For more HIV/AIDS
prevention information,
visit www.lifebeat.org
special promotion
Macy’s LIFEbeat Challenge
Beginning August 15, 2006, Macy’s and LIFEbeat challenged
high school and college students to a different kind of
homework assignment: brainstorming creative ideas to raise
awareness and dollars in support of HIV/AIDS prevention.
To kick off the Macy’s LIFEbeat Challenge, American Rag
offered an exclusive LIFEbeat t-shirt available only in select
Macy’s stores and on macys.com in August and September.
Ten dollars from the sale of each shirt were donated to
LIFEbeat.
Teen Vogue, Maxim, and Seventeen magazines partnered in
the promotion of the program with ads and editorial placement
in the magazines as well as special events including the
Seventeen Rock the Runway events held in shopping malls
across the country.
More than 1,000 entries were received from 48 states and
Puerto Rico; from high school and college students alike.
The winning entrant was announced at a Teddy Geiger instore concert at Macy’s Herald Square in NYC on December
1st, World AIDS Day. The challenge awarded the winning
entrant with a private performance for the winner and 10
friends by Teddy Geiger.
Take the LIFEbeat
Challenge
Changing the world takes true creativity--so show us what
you can do. Come up with the most unique, out-of-the
box idea to raise dollars or awareness for HIV/AIDS
prevention and LIFEbeat.
Our panel of judges will select one winner. The
prize? A private performance by singer-songwriter
Teddy Geiger for you and 10 friends. The winner will
be announced on World AIDS Day. It’s time to make a
difference, so get started!
TO ENTER: Describe your fundraising or awarenessraising idea in 200 words or less. All entries must be
received by 11:59 p.m. on October 15, 2006. Submit
your entry at www.lifebeat.org or www.thisit.com.
LIFEbeat is the music industry’s charitable organization dedicated to
reaching America’s youth with the message of HIV/AIDS prevention.
No purchase necessary. Void where prohibited.
For contest rules, visit www.lifebeat.org or www.thisit.com.
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