NFL CHARITIES ANNUAL REPORT 2008-2009

NFL CHARITIES ANNUAL REPORT 2008-2009
Message from the Commissioner
The National Football League delivers the most popular sport in America. We are proud of this status and
the responsibilities that it carries in everything we do. With leadership comes a fundamental responsibility
to uphold our legacy of community engagement and the highest standards of excellence.
NFL Charities is the non-profit foundation that grants nearly $10 million each year on behalf of our 32 teams
towards national initiatives. It is the embodiment of the league’s commitment to communities, the next
generation and discoveries in the field of sports medicine.
Our players know that the legacy they leave in communities is as important as on-field achievements.
With that in mind, the first-ever NFL Charities Week took place in 2009 as a national, five-day tour of player
foundation events to highlight their excellent community work and the grants they received from NFL
Charities. We are extremely proud to support their work each year. We are also proud of our unwavering
commitment to the health and well-being of former players who built our sport and may now turn
to us for assistance.
In three decades of working with the United Way and five decades of partnership with the USO, we continue
to demonstrate how NFL players, coaches and owners extend themselves to serve in their communities and
inspire others by joining in volunteer activities and going the extra mile to support our troops.
Our heritage of community commitment is as strong today as when NFL Charities was founded in 1973.
It includes the NFL Youth Education Town Initiative (NFL YETs), which serve as permanent legacies of each
Super Bowl and as safe places for young people. We invite you to visit an NFL YET and join us as we volunteer
in your community.
As always, we thank you for your support!
Roger Goodell - NFL Commissioner & President, NFL Charities
Mission
NFL Charities is a non-profit organization created by the 32 member clubs of the National Football
League to enable the teams to collectively make grants to charitable and worthwhile causes on a
national scale. Since its inception, NFL Charities has granted more than $120 million to more than 642
different organizations.
NFL Charities’ primary funding categories include:
• Sports-related medical research and education grants
• Player foundation grants in support of the philanthropic work of current and former NFL players
• Financial assistance to former NFL players in need
• Youth health and fitness initiatives, including educational programs with national partners
• Supplementing the charitable activities of the 32 NFL clubs
Contents
Medical Research & Education Grants ............................................................................ 01
NFL Player Foundation Grants ..................................................................................... 02-03
Youth Health & Fitness Initiatives ............................................................................ 04-05
NFL Youth Education Towns ......................................................................................... 06-07
Volunteerism ......................................................................................................................... 08
NFL Alumni Support ............................................................................................................. 09
Walter Payton NFL Man of the Year .................................................................................. 10
NFL Teacher of the Year ....................................................................................................... 11
Pro Bowl Community Outreach & Grants .................................................................... 12
United Way Partnership ..................................................................................................... 13
Military Engagement & the USO ................................................................................... 14
Funding Sources ................................................................................................................... 15
NFL Team Community Initiatives ................................................................................ 16-27
Board of Directors .......................................................................................................... 28-29
Financials ......................................................................................................................... 30-31
Medical Research & Education Grants
NFL Charities is committed to supporting scientific research that benefits everyone
involved in the game of football, competitive sports, and recreational athletics.
NFL Charities’ medical research grants strive to make the game of football and all athletics safer by
supporting a broad range of proposals of the highest caliber. With that in mind, $1.5 million is allocated
each year for grants in areas including sports injury prevention, innovations in injury treatment, and other
related issues that affect the health and performance of athletes. The goal is to conquer some of the many
risk factors that exist not only for football players, but for all athletes and citizens with active lifestyles.
In 2008, 17 institutions received such grants including the Ohio State University Research Foundation
to fund a project focused on core coordination and joint stability; Cincinnati Children’s Hospital Medical
Center to determine the incidence of subsequent ACL injuries and identify any modifiable factors
that predict a re-injury; and the University of North Carolina at Chapel Hill to study the neurological
risk-factors and the long-term effects of concussions in the high school athlete, to name a few.
NFL Charities is also a founding partner of the Player Care Foundation, which launched a subsidized
spinal treatment program for retired players in 2009, making spine specialists available to vested
retirees at five exceptional medical centers across the country: Mt. Sinai in New York; Emory University
Orthopaedics and Spine Hospital-Atlanta; UCLA Health System in Los Angeles; University of California
in San Francisco; and Washington University in St. Louis.
Lastly, the Partnership for Clean Competition is a new research collaborative founded by the United
States Olympic Committee, United States Anti-Doping Agency, Major League Baseball and the NFL
through NFL Charities. This endeavor has a mission to ensure integrity in all sports by supporting
anti-doping research.
NFL Charities has long supported sports-related medical initiatives and in recent years has awarded
more than $13 million towards this important field.
Pictured: Dr. Timothy Hewett and staff at the Cincinnati Children’s
Hospital Medical Center conduct ACL research on a young athlete in
the Human Performance Laboratory.
1
NFL Player Foundation Grants
NFL Charities supports current and former NFL players working to give back to their communities.
NFL Charities awards $1 million in grants each year to support the charitable efforts and non-profit
organizations of current and alumni NFL players. In 2008, NFL Charities funded 89 player foundations and
hosted the first-ever NFL Charities Week in March 2009. This was a five-day, five-player foundation
check presentation tour that highlighted these organizations and their grants. Players celebrated
during NFL Charities Week included Torry and Terrence Holt; Matt Light; Chad Pennington;
Tony Richardson; and Jason Witten. Each year, players who submit the most comprehensive grant
applications demonstrating extraordinary charitable services are recognized with a Player Impact
Grant Award at the maximum level of financial support. Three players were granted impact awards
in 2008 and are detailed below.
2008 Player Impact Awards
Derrick Brooks presented a unique situation in 2008. For the first time, Impact Grant Awards were made
to two outstanding foundations started by one NFL player. The Brooks-DeBartolo Collegiate High
School provides high school students a college preparatory curriculum that prepares first-generation
college-bound youth for success. This curriculum includes dual enrollment, College Board Advanced
Placement courses, as well as community service requirements. Through his time and financial commitments,
Derrick demonstrates a strong personal investment in the success of the school. Derrick Brooks
Charities, Inc. continues to positively impact the Tampa Bay community with educational opportunities
and leadership training for socio-economically challenged youth. Programs such as the “Brooks Bunch
Scholarship Program” and “First and Goal,” provide mentoring, community service activities, college
tours and more. Derrick Brooks Charities recently stepped in to sustain youth programs that were previously
administered by the Urban League of Tampa. In total, this organization serves over 700 youth annually.
Pictured: Young participants enjoy NFL Charities Week and the Holt Foundation’s KidsCan! program.
The Holt Foundation is a dynamic organization that provides educational and emotional support for children who have at least one parent who has been diagnosed with cancer. Torry and Terrence
Holt were inspired by their personal challenges as kids who lost their mother to cancer in 1996. The Holt brothers are tireless in their focus to maintain healthy communication between family members
struggling in the battle to survive the disease and provide education and leadership for children who may not comprehend the full scope of their parent’s illness during treatments. The Foundation’s “Bear
Essentials” and “KidsCan!” programs provide information, emotional support, and opportunities for expression and hope. Monthly group meetings are led by trained professionals who are experienced
in working with cancer patients and their families. The Foundation supports these programs for approximately 300 participants annually in association with children’s hospitals in five cities.
The 1st and 10 Foundation was created by Chad and Robin Pennington in 2003 as a grant-making organization with a mission to build stronger communities by funding programs and institutions that
improve the quality of life throughout West Virginia, Tennessee, New York and south Florida. The organization sponsors large-scale fundraising events to generate grant revenues for community organizations
that achieve this mission and has awarded over $500,000 in grants over the past five years. In addition, the popular “Share Our Soles” events are incorporated into programs run by national community organizations,
such as Boys & Girls Clubs.
The other foundations that were highlighted for their excellence during NFL Charities Week included Matt Light’s The Light Foundation, which provides in-school financial literacy programs as
well as outdoor and leadership adventures for young people; Tony Richardson’s Rich In Spirit Foundation, which focuses on literacy and education among school-aged youth; and Jason Witten’s
S.C.O.R.E Foundation, which funds learning programs for youth while serving as a grant maker for community programs that need financial backing in order to survive.
3
Youth Health & Fitness Initiatives
NFL Charities promotes the physical health and well-being of our most valuable asset – America’s youth.
A rise in obesity rates among today’s youth as well as the decline of physical education programs in schools
across the country have prompted the NFL to take a leadership role in the movement to get youngsters
physically fit. NFL Charities launched NFL Play 60 which went on to become a league-wide youth
health and fitness campaign in 2008 - focusing on increasing the health of young fans by encouraging
them to be active for at least 60 minutes a day.
NFL Play 60 brings together the NFL’s long-standing commitment to health and fitness with an impressive
roster of national partners, all working to make the next generation active and healthy. In addition to its
national reach through PSAs and online programs, NFL Play 60 is also implemented at the grassroots level
through the NFL’s in-school, after-school and team-based programs such as the NFL Play 60 Challenge.
Since this youth health and fitness campaign launched, NFL Charities has helped NFL teams build more
than 50 Youth Fitness Zones in their communities, providing new places for kids to be active. Most fitness
zone projects are part of the NFL’s annual Hometown Huddle, a league-wide day of service in partnership
with the United Way. NFL Play 60 also comes to life in prominent ways during the NFL’s signature calendar
events throughout the year, which include the NFL Draft, Kickoff, Thanksgiving, Super Bowl and Pro Bowl. In
conjunction with the 2009 NFL Draft, a two-day Youth Football Festival was held in New York City’s Central Park.
The event brought current and retired NFL players as well as the top NFL draft prospects to the playing field
with 1,000 New York City students to teach the importance of being active and living a healthy lifestyle.
Pictured: Play60 Football Festival games at Kapi’olani Park in Honolulu during Pro Bowl 2009.
The NFL Play 60 Challenge is one of the feature programs within the NFL Play 60 campaign. Developed in 2006 by NFL Charities and the American Heart Association and formerly known as
What Moves U, this school-based program was designed to promote physical activity and healthy environments for youth, both in school and at home.
Unique to physical fitness programs for students, the NFL Play 60 Challenge helps teachers of various academic disciplines find ways to integrate physical activity into existing academic lesson plans.
More than 25,000 middle schools nationwide received the first edition of the program in 2006 and 2007. In 2008, The “Challenge” launched in all 32 team markets and for six weeks challenged
teachers and students to work together to get 60 minutes of activity each day. While the Challenge itself lasts only six weeks, the goal is to help schools create an active and healthy lifestyle for kids that will
last throughout the year, and beyond. A national public awareness campaign, including television, radio and print PSAs has been a part of this campaign since its inception.
NFL Play 60 Challenge incorporates several key elements: a Teacher’s Guide created to teach educators how to incorporate short physical activity breaks into the school day; Student Game
Planners, so kids can track their own progress; program-specific resources and promotional materials to build healthy environments; an interactive fitness-focused website for children and educators;
and community outreach events coordinated by NFL teams and American Heart Association affiliates.
As part of Super Bowl XLIII and in support of the NFL PLAY 60 campaign, members of the Tampa Bay Buccaneers visited Dr. John Long Middle School in Wesley Chapel, Florida, for a special NFL Play
60 Challenge fitness activity during Super Bowl week. The lucky sixth graders at Dr. John Long Middle School were only a portion of the more than 5,000 Tampa Bay students who participated in the
NFL PLAY 60 Challenge in the months leading up to Super Bowl week.
5
NFL Youth Education Towns
Leaving a lasting legacy for youth with every Super Bowl.
NFL Youth Education Towns (NFL YETs) are education enrichment centers that serve as legacies in
the host cities of each Super Bowl. The NFL donates a $1 million Super Bowl Legacy Grant toward the
establishment of an NFL YET in an underserved area of that city through NFL Charities. The Super Bowl
host committee collaborates on the project by working to gain local public and private support in
order to meet the $1 million in match funding required by the investment. The NFL also requires each
host committee to establish a non-profit entity with a 10-year operating and fundraising plan for the NFL
YET in order to ensure that each site remains viable in the community and serving its youth long after
the Super Bowl has been played.
A precedent was set in 2006 when the Super Bowl returned to a city that was already home to an NFL
YET. In these cases, the NFL reinvests the $1 million contribution along with the $1 million match of
the host committee into the existing location. This was the case when Super Bowl XLIII came to Tampa
Bay in 2009, where two NFL YETs operate from previous Super Bowl visits. The NFL’s $1 million funded a
number of capital improvements at both locations, including new signage, a multimedia technology
center, a football field and a fitness trail.
Presently, there are 13 NFL YETs in 11 cities: Atlanta, Detroit, Fort Lauderdale, Houston (2), Jacksonville,
Los Angeles, Miami, New Orleans, Phoenix, and Tampa (2). The 13th NFL YET opened in Honolulu in early
2009. This special NFL YET is the only one that is not associated with a Super Bowl. This NFL YET will serve as
a legacy to the Hawaiian youth in honor of the longstanding Pro Bowl host community relationship.
This state-of-the-art, multipurpose facility is the first LEED (Leadership in Energy and Environmental
Design) certified “green building” in Hawaii and opened with tremendous community and civic support.
Pictured: Taken at Super Bowl XLIII, LB LaMarr Woodley of the AFC Champion Pittsburgh
Steelers, poses for a photo with youth from the multimedia program at the Tampa NFL YET.
Each year NFL Charities allocates $500,000 toward NFL-identified programming at the NFL YETs. These funds have recently been directed to the installation and integration of the NFL Play Action Training
Systems (powered by HOPSports) and fitness events in conjunction with NFL teams in YET cities in order to extend the fitness goals of NFL Play 60 into the afterschool environment; YET-to-YET national
collaboration initiatives among all NFL YETs have helped to create fresh youth-generated marketing materials for each location; flag football tournaments across the country; and the Learn Across
America school-based curriculum.
NFL YET facilities and programs vary, as do the number of children that they serve, but most include interactive fitness equipment, classrooms, technology and multimedia labs, physical fitness zones,
recreation fields and other resources. In some locations, NFL YETs offer full-day school programs, as well as after-school services.
In 2003, the NFL enlisted the support of Boys & Girls Clubs of America (BGCA) to manage the initiative and work hand-in-hand with local NFL YETs to ensure that each location offered programs and services
that most effectively met the needs of the communities they served through educational enhancement, technical training, life-skills development and recreational opportunities. In the world of youth
service delivery, BGCA presents the highest operational standard and programmatic delivery to youth with excellent systems of measurement and technical support. NFL Charities is proud to work closely
with this partner, especially as we endeavor into preparations to launch two new NFL YETs in Arlington, Texas, and Indianapolis, Indiana, with Super Bowls XLV and XLVI.
The mission of the NFL YET initiative is to enrich the connections between children, staff, volunteers and the diverse communities they serve. Now more than ever, functioning as one family with clarity in its
message and mission and an expanding national footprint, NFL Youth Education Towns are truly united and committed to making a positive and lasting difference in the lives of children.
7
Volunteerism
Players and fans committed to their local communities help build a promising tomorrow.
NFL Tuesdays is a program that raises awareness for volunteerism and the charitable activities of
NFL players who give back to the community during their time away from the playing field. Tuesday is the
traditional day off for players during the season, and on any given Tuesday, NFL players can be found
working in soup kitchens, reading with elementary school children, coaching at middle and high school
football clinics, and building playgrounds.
Hometown Huddle is an NFL-wide day of service in partnership with United Way that is held annually
on a Tuesday in October and features significant involvement by NFL players, coaches, staff, and wives who
participate in a variety of community service activities. In recent years, these contributions have included
building homes for low-income families, serving food to the homeless and visiting local military bases.
Since 2007, the NFL has placed a focus on youth health and fitness into Hometown Huddle by encouraging
teams to use this day of service to build new places for youth to be active. This Youth Fitness Zone
initiative takes many shapes and sizes: playgrounds, gymnasium refurbishments, activity trails, and
interactive fitness technology installations are among the more than 50 projects that have taken place
since the national launch two years ago. NFL Charities and the NFL clubs will continue to develop Youth
Fitness Zones as part of Hometown Huddle throughout 2009.
NFL Charities continues to award funding to clubs that honor community volunteers who demonstrate
exceptional dedication to their communities. These initiatives include the Community Quarterback
and Student All-Star Awards, in which monetary donations are made in the
award winner’s name.
Pictured: Members of the New York Giants put the finishing
touches on a playground at the Vincente K. Tibbs Center in
Englewood, NJ, as part of Hometown Huddle 2008.
NFL Alumni Support
Caring for those who helped build the game and lay the foundation for success and glory.
NFL Charities continues its NFL Alliance partnership with the NFL Players Association, NFL Retired Players
Association and the Pro Football Hall of Fame to further support retired players. For its part, NFL Charities
granted another $1.5 million to the Player Care Foundation in 2009. This important collaboration
provides nationally-coordinated medical support for former players in need. This non-profit partnership
effectively streamlines the process for retired players who are vested in their pension plans to receive
disability benefits and provides greater assistance for those who may be eligible to receive joint
replacement surgeries free of charge at one of 14 partnered medical centers across the country. This
coordinated care program includes financial assistance to all players to cover the cost of necessary,
football-related surgeries.
NFL Charities supports former professional football players in other ways. One-quarter of the onfield
fine money collected from players and coaches is contributed to the NFL Players Association’s Player
Assistance Trust (PAT) each year. In 2008, nearly $827,000 was donated by NFL Charities to the Players
Assistance Trust to support retired players who have fallen on hard times.
Through the Alliance, the Player Care Foundation, the PAT and its annual investments in spinal, concussion
and joint research, NFL Charities continues to assist the NFL in supporting initiatives that are important
to former players.
Pictured: The late, great #15 QB for the Buffalo Bills, Jack Kemp,
who was a charter member of the NFL Charities board.
9
Walter Payton NFL Man of the Year
This award recognizes excellence both on and off the field. There is no greater distinction
an NFL player can achieve.
Each year the prestigious Walter Payton NFL Man of the Year award is given by the NFL and is
administered by NFL Charities. It is unique among NFL honors because it is the only award that recognizes
a player for outstanding community service activities as well as excellence on the field. Established
in 1970, it was renamed in 1999 after the late Chicago Bears’ running back Walter Payton. Payton
was widely considered to have represented the very best of the NFL as an athlete on the field and as
a role-model off the field. Recent winners include Jason Taylor, Drew Brees and LaDainian Tomlinson.
Past winners include many of the league’s greatest players and Pro Football Hall of Famers.
The three finalists for this prestigious award in 2008 included: C Matt Birks of the Minnesota Vikings, FS
Brian Dawkins of the Philadelphia Eagles, and QB Kurt Warner of the Arizona Cardinals, one of the
teams competing for the Super Bowl XLIII title in Tampa.
Kurt Warner was named the national winner and was presented the trophy by Commissioner Goodell
and Connie Payton in an on-field ceremony prior to kickoff of Super Bowl XLIII. For all of his on-field
accomplishments, including a Super Bowl XXXIV win, two NFL Most Valuable Player awards and four Pro
Bowl selections, Warner’s community work remains his biggest source of pride. He created a partnership
with Habitat for Humanity to sponsor home builds throughout the flood-ravaged Midwest in 2008 and
to date has raised over $650,000 for that cause; he established the First Things First Foundation in 2001
and has personally contributed over $1.5 million to fund Make-A-Wish,
home builds, and football clinics with Special Olympians. “Of all the
awards given to NFL athletes, the Walter Payton Man of the Year is the one
that stands above the rest to me because of what it represents,” stated
Warner at the ceremony.
Pictured: Arizona Cardinals’ QB Kurt Warner receiving the 2008
Walter Payton NFL Man of the Year award at Super Bowl XLIII.
NFL Teacher of the Year
Honoring educators who made a lasting impact on the personal development of NFL players.
The National Football League created the NFL Teacher of the Year award in 1990 to honor outstanding
teachers who inspired the educational and leadership skills of NFL players. Players from each of the NFL’s
32 teams submit essays to nominate teachers who inspired them to pursue excellence in their lives. NFL
Charities facilitates this program in conjunction with a panel of educators and civic leaders who select the
winning teacher from among the pool of nomination essays each year.
Panelists include: Commissioner Roger Goodell; former Commissioner Paul Tagliabue; Congressman
Gary Ackerman; Congressman Michael Honda; Antonia Cortese of the American Federation of
Teachers; former USOC president, Dr. Leroy Walker; and former NFL player and current teacher, Randall
McDaniel. The winning teacher is awarded a cash prize and a trip to the AFC-NFC Pro Bowl as a guest of
the NFL. NFL Charities also makes a grant to his or her school.
In his winning nomination essay, Brian Waters of the Kansas City Chiefs wrote, “I had heard of George Solis
before I took Spanish. He migrated from Mexico and split his time at Waxahachie High School in Texas and in
the cotton fields… His unwavering support and confident candor taught me and countless others about
more than just Spanish. He taught us to give our all and how to be successful. Most importantly, he taught
us how to accept the consequences of our actions.”
George Solis has been a teacher for 40 years and now serves as a popular substitute teacher. His focus on
accountability and community left a lasting impression on Waters, who works with Solis each summer to
host football camps for Waxahachie youth. Waters surprised Solis with news of the award during an assembly
at Waxahachie High School’s eponymous George Solis Gymnasium. He then had the privilege of officially
presenting Mr. Solis with the Teacher of the Year Trophy during an on-field ceremony before the start of the
AFC/NFC Pro Bowl.
Pictured: George Solis,
2008 NFL Teacher of the Year
11
Pro Bowl Community Outreach & Grants
Supporting our all-star host community in Hawaii.
The NFL’s all-star game was played in Honolulu from 1980 through 2009 and will return again in 2011 and
2012. With each AFC / NFC Pro Bowl visit to the Hawaiian community, the NFL strengthens its commitment
to the people of Hawaii, even though no NFL team plays in the state. In 2009, the only non-Super Bowl-related
NFL Youth Education Town opened on the Leeward coast of Honolulu, and will serve the children and families
of our Pro Bowl hosts for years to come.
NFL Charities allocates $100,000 in grants each year to Hawaiian non-profit organizations in celebration
of this long-standing Pro Bowl relationship. Though this game will be played in Florida, one week prior to
Super Bowl XLIV, for the first time in 31 years, the 2009 community grant allocations will be made, as
always, to organizations in Hawaii that focus on youth health and education programs.
In 2008, there were 28 grant recipients, including Kaho’omiki - Hawaii’s Council on Physical Activity
and Sports, which works to improve quality of life issues for Hawaiians through the promotion of physical
fitness; the Hawaii Children’s Cancer Foundation, which assists and advocates for the ongoing
needs of long-term survivors of childhood cancer; and KAMP Hawaii - Kids At-Risk Mentoring Program
(KAMP) Hawaii, which provides programs for at-risk youth in conjunction with 62 schools on Oahu.
When the Pro Bowl comes to town, the NFL conducts a series of
community outreach programs, including NFL Play 60 festivals in
schools and parks and player visits to hospitals and military bases.
NFL Charities also hosts a group of kids and their families for the
Make-A-Wish Foundation at a private Pro Bowl practice and a
dedicated autograph session among NFL players.
United Way Partnership
The most visible and longest-running public service partnership of its kind.
The 2009-2010 season marks the 36th anniversary of the longest running public service campaign
partnership in the sports industry.
Since 1973, the National Football League and United Way have worked together to promote the importance
of volunteering in local communities while showcasing the community service activities of NFL players. In doing
so, the NFL and United Way have changed the landscape of corporate/non-profit community partnerships.
In addition to working with United Way to promote NFL PLAY 60, the NFL’s signature initiative that encourages
young people to be physically active for at least 60 minutes a day, the league also partners on the LIVE
UNITED campaign throughout the 2009-2010 season. NFL LIVE UNITED launched last year and inspires the
public to join the movement to advance education, health, and productivity.
The NFL-LIVE UNITED initiative features one player from each club in an out-of-home advertising campaign
that includes billboards, signs at bus and phone depots, print and online ads and a national television PSA
featuring San Diego Chargers’ running back LaDainian Tomlinson.
In July of 2009, Commissioner Roger Goodell, along with Seahawks CEO Todd Lewieke and head coach
Jim Mora, joined a group of experienced mountaineers to ascend Mount Rainier’s 14,411-foot peak and in
doing so raised more than $300,000 for the United Way of King County. Leiweke organized the event – dubbed
the “Climb for the Community.” Goodell cited the undertaking as the most difficult “physical, emotional and
probably mental” challenge of his life as well as “…an incredible experience.” This undertaking also served to
reinforce the NFL’s Play 60 message about the importance of regular physical activity.
Pictured: Saints’ players host a
‘Live United’ football clinic in 2008.
13
Military Engagement & the USO
The NFL’s proud partnership with the USO celebrates its fifth decade. Both organizations
support our nation’s troops, who sacrifice for our freedom.
In 1966, the NFL teamed with the USO to become the first sports organization to send players on “goodwill
tours” to Vietnam and other parts of Asia to support America’s troops. Over the past four decades, many NFL
stars have visited troops on NFL-USO tours in Afghanistan, Bosnia, Iraq, Japan, Korea, Kuwait, and Somalia.
In 2008 Commissioner Roger Goodell, quarterback Drew Brees of the New Orleans Saints and defensive
end Osi Umenyiora traveled on a USO trip to Iraq and Afghanistan and in March of 2009, Vikings defensive
end Jared Allen, Giants linebacker Danny Clark, Cardinals wide receiver Larry Fitzgerald and Rams
linebacker Will Witherspoon visited U.S. troops in Kuwait and Iraq.
Over the 2009 Fourth of July weekend, a new tradition began when five NFL coaches embarked on the first
annual NFL-USO Coaches Tour - a four-day visit with U.S. troops overseas. The tour included three current
and two former NFL coaches: New York Giants head coach Tom Coughlin, Tennessee Titans head coach Jeff
Fisher, Baltimore Ravens head coach John Harbaugh, retired Pittsburgh Steelers head coach Bill
Cowher, and former Oakland Raiders’ and Tampa Bay Buccaneers’ head coach Jon Gruden. Harbaugh, a
rookie coach last season, summed up the trip by noting: “It was not just life-changing. It was life-affirming.”
With every Pro Bowl, Super Bowl and throughout the NFL season, players and their teams can be found
visiting military bases to run football clinics, watching games with the troops and their families or
simply saying “Thank you.”
Pictured: While touring Iraq, Jared Allen, Larry
Fitzgerald, Will Witherspoon and Danny Clark posed
for a photo with a group of troops stationed at a base
in Al Asad. USO photo by Dave Gatley.
Funding Sources
Focusing resources to accomplish more.
The NFL’s 32 clubs serve as the primary funding source for NFL Charities, directing $8 million of the league’s
national revenue each season into NFL Charities in order to fund philanthropic projects nationwide.
NFL Auction is the league’s online merchandise outlet that allows fans to place bids on autographed
NFL memorabilia. All proceeds from NFL Auction go to the charitable initiatives of the NFL and its 32 clubs.
In 2008, NFL Auction generated over $1.65 million in total revenues toward charitable donations and
community-based initiatives. It is through the sale of this merchandise that NFL Charities is able to
designate its NFL Auction grantees each fiscal year. In accordance with the league’s areas of interest, NFL
Charities’ list of grantees in 2008 included: Susan G. Komen for the Cure, the American Cancer Society,
United Way, Local Initiatives Support Corporation (LISC), and KaBoom!
In addition, NFL Charities has traditionally donated funds to charitable causes from revenues generated
by annual on-field disciplinary fines of players and coaches. On-field fine money has netted over
$2 million per year for charity in each of the past four years. Each year, one-quarter of the fine money
received by NFL Charities is donated to support former players in need through the NFL Player Association’s
Players Assistance Trust (PAT). In the last fiscal year, that amount totaled more than $827,000. Other
organizations that receive funds through NFL Charities from the player fine pool include the Partnership for
Clean Competition, the Brian Piccolo Memorial Fund and the Lombardi Comprehensive Cancer Care Center.
Each year celebrity golf and bowling tournaments are hosted in conjunction with the Super Bowl,
with all proceeds going to NFL Charities. In 2008, TicketMaster held a special contest prior to Super Bowl
XLIII that raised funds donated entirely to NFL Charities.
Pictured: Student with CB Nick Harper of the Tennessee Titans at the Youth Life
Foundation of Tennessee’s 2009 Golf Classic.
15
NFL Team Community Initiatives
Every NFL team is dedicated to its community and helping those in need.
NFL Charities supports the community initiatives of the 32 NFL clubs by providing a total of $1.5 million
in “team program” grants each year. These funds support the league’s national initiatives with local
implementations in team markets. In support of the NFL’s movement for an active generation, NFL team
program grants generally focus on youth health and fitness initiatives across the country.
Pictured: Minnesota Vikings’ RB Adrian Peterson frequently
visits schools and other community organizations with his
team to promote NFL Play 60.
ARIZONA CARDINALS
ATLANTA FALCONS
BALTIMORE RAVENS
The Cardinals’ PLAY WITH THE PROS program is designed to uplift and
motivate youth using today’s newest video games. This incentive-based
program helps teachers motivate their students. It rewards children
with the opportunity to compete against a Cardinals’ player in a
multitude of video games as other children cheer them on. The
program will also be implemented in hospitals for children in need
of encouragement.
In 2008, more than 16,000 students from elementary and middle
schools and youth organizations throughout Georgia participated
in the FALCONS FIRST DOWN FOR FITNESS PROGRAM. In conjunction
with the NFL’s Play 60 initiative, the Falcons First Down for Fitness
program encourages students to participate in physical activity for
60 minutes a day, 5 days a week for 8 weeks.
The RAVENS ALL COMMUNITY TEAM FOUNDATION is committed to
improving and encouraging the healthy development of youth in
the greater Baltimore area. The foundation focuses on programs
that help youth and families with needs that include housing,
hunger, education, athletics, and mentoring. Recent projects include
the renovation of two Baltimore City high school stadiums and the
Plan in Motion project, which grants $100,000 to nonprofits who
encourage physical fitness and nutritional education among youth.
Founded in 1990, CARDINALS CHARITIES supports programs designed
to improve the quality of life and enhance opportunities for children,
women, and minorities in the state of Arizona. Since its inception,
Cardinals Charities has distributed more than $3.5 million dollars to
over 250 worthy Arizona charitable organizations on behalf of the
Arizona Cardinals and the National Football League.
The Cardinals have teamed up with their local American Heart
Association chapter to promote healthy lifestyles among Arizona
youth through the WHAT MOVES U program. In order to fight against
childhood obesity in youths aged 9-13, every middle school in the
state of Arizona received an Activation Kit that included a curriculum
infusing physical activity into daily lesson plans.
The Cardinals are active participants in Arizona’s high school football
landscape by providing programs that include: Player of the Week,
Coach of the Week and the annual free high school skills and kicking
camp. With representation from New Mexico, Nevada, Utah and
Colorado, the 2009 skills and kicking camps hosted over 750 athletes.
The Atlanta Falcons Community Quarterback Award honors five
individuals who are committed to improving their community
through volunteerism. Winners are selected by a panel of civic
leaders and honored during an on-field presentation. The 2008
winners were: Nick Goodly from the Warren-Holyfield Boys and Girls
Club; Sylvia Campbell from Crossroads Community Ministries; Wayne
Johnson of Big Brothers Big Sisters of South Georgia, Inc.; Dana Clark
from A Friend’s House, Inc.; and John Willis of HomeAid Atlanta.
Additionally, a $2,000 grant was awarded to each organization.
For the 2008 Hometown Huddle celebration, the entire Falcons
roster and several Atlanta Falcons Cheerleaders made surprise
appearances at 12 locations around downtown and the metro
Atlanta area. Six appearances took place at United Way affiliated
schools, where players and cheerleaders delivered new sports
equipment and participated in physical fitness activities. The
remaining six appearances occurred at heavily visited public venues.
The RAVENS HONOR ROWS PROGRAM, presented by M&T Bank,
salutes youth groups who provide outstanding volunteer service
to communities. The winning groups receive up to 100 tickets to
a game, t-shirts, recognition on the SMARTVISION screens, and a
featured public service announcement during Ravens home games.
Honorees are selected by a panel of service leaders with the assistance
of the Governor’s Office on Service and Volunteerism, the Ravens,
and M&T Bank staff.
Funded by NFL Charities, the RAVENS COMMUNITY QUARTERBACK
AWARDS recognize volunteers who demonstrate leadership,
dedication, and a commitment to bettering their communities.
In 2008, three individuals were honored and awarded Ravens
game tickets, a gift bag complete with apparel, an autographed
football, a personalized jersey and a commemorative plaque.
Winners received a $2,500 check for their respective nonprofit
organization and recognition in a pre-game ceremony. Due to the
overwhelming response to this program, the team chose six additional
individuals to receive a $1,000 grant for their respective nonprofits.
BUFFALO BILLS
CAROLINA PANTHERS
CHICAGO BEARS
For nine years the BUFFALO BILLS TOYOTA ROOKIE CLUB has been
making appearances and hosting community events throughout
Western New York. The program gives the team’s newest players
a chance to get to know their community by giving back in a variety
of ways including visits to Children’s Hospital, NFL Play 60 youth
health and fitness events, and Holiday programs.
The PANTHERS FIT SQUAD youth fitness initiative is dedicated
to health, fitness and fun for elementary school-aged children
around the Carolinas. Thousands of classrooms in North and
South Carolina participate in the program, which supports the
NFL’s Play 60 initiative and is designed to get children motivated
about proper fitness through fun and creative activities.
The Chicago Bears Football Club is dedicated to making a difference
in the community that has supported Bears football since 1920.
Each year, the Bears organization inspires positive change and
enriches the lives of others through outreach programs, initiatives
and partnerships. We are proud to give back to the community that
has supported us since 1920.
Responding to the continuing decline of physical education programs
in schools and the lack of physical activity among today’s youth,
the Bills teamed up with BlueCross BlueShield of Western New
York and the American Heart Association to offer the WHAT MOVES
U CHALLENGE to youngsters. The program encourages activity for
at least 60 minutes each day by promoting physical fitness and
healthy living through in-school programs and a public awareness
campaign. The What Moves U Challenge is offered primarily to
3rd-6th grade Buffalo Public School students, as well as elementary
and middle school students throughout Western New York.
YOUTH FOOTBALL is a cornerstone of the Panthers’ outreach
programming. The team is committed to growing youth football
participation at the grassroots level through a wide variety of team
and NFL-based initiatives that serve communities throughout
the Carolinas.
Through various programs and events, Bears’ players make an
impact in schools, hospitals, youth agencies, youth football programs
and community organizations throughout Chicagoland. During
the 2008-2009 school year, Bears’ players encouraged over 13,000
children to read through their participation in the TALES TO TACKLE
reading incentive program.
For the third season in a row, The Buffalo Bills partnered with Kaleida
Health, the Western New York Affiliate of Susan G. Komen for the
Cure, and Zeta Tau Alpha to coordinate the BILLIEVE - BREAST CANCER
AWARENESS program. The program runs throughout the season and
includes pre-home game activities such as a pink ribbon distribution
at entrance gates, breast cancer survivors on the field forming
Stampede row, and the presentation of a special pink game football.
In addition, the Bills designed exclusive items such as pink tees,
hats, knit caps and Billieve logo mini-helmets that were available
during the season, with $5.00 from every sale going to their
Susan G. Komen Affiliate.
The Panthers helped launch CLASSROOM CENTRAL in 2002, a
non-profit retail store that allows teachers in the Charlotte metro
area to shop for school supplies free of charge. The store serves over
6,000 teachers in Charlotte and surrounding school districts and has
donated over $12 million in school supplies to teachers and
students at resource-challenged schools.
The team’s successful CHARACTER EDUCATION program serves tens
of thousands of students in North and South Carolina by providing
support to existing character education curriculums. The program
is anchored by an annual Character All-Star luncheon in which top
students are recognized for exhibiting exemplary character.
Bears’ staff, coaches and players had the opportunity to grant holiday
wishes for more than 500 people by purchasing gifts and hosting
a holiday party as part of the BEARS HOLIDAY GIVING INITIATIVE.
Designed to help tackle childhood obesity, the Chicago Bears focused
on spreading the NFL’s PLAY 60 message to Chicago area schools
through the WHAT MOVES U fitness program. THE CHICAGO BEARS
YOUTH FOOTBALL CAMPS, the official youth camps of the Chicago
Bears, provide age appropriate skill lessons through station-based
training for kids between the ages of 6 and 14. Young Bears fans can
stay current on Bears youth information by visiting the KID ZONE
page of ChicagoBears.com.
BEARS CARE, the charitable beneficiary of the Chicago Bears, distributed
over $1.4 million in grants in 2008 to qualifying organizations.
Cincinnati Bengals
Cleveland Browns
DALLAS COWBOYS
HOMETOWN HUDDLE: On a Tuesday (an off day for NFL players) in
October, Bengals’ players form a delegation including staff and
recruited volunteers to accomplish a major project. In 2008, 41
Bengals’ players and the Marvin Lewis Community Foundation
worked in collaboration with the United Way and more than 30
area companies to construct a playground and basketball court
at College Hill Park in Cincinnati. The goal was to enrich the lives of
youth, while promoting volunteerism and revitalization for the park.
The Cleveland Browns Foundation is dedicated to supporting local
non-profit organizations by funding education, health, wellness,
neighborhood enhancement and youth football programs.
The Jones family’s dynamic association with The Salvation Army is
a visible example of the creative and innovative manner in which
the Cowboys make a difference in the world. In what has become
an American holiday tradition, the Jones family has dedicated the
annual Dallas Cowboys Thanksgiving Day game halftime show
to officially launch THE SALVATION ARMY RED KETTLE CHRISTMAS
CAMPAIGN during a nationally televised live broadcast. Over the past
12 years the Salvation Army Red Kettle campaign has raised more
than $1 billion dollars since the halftime show partnership with
the Cowboys began. This halftime event has welcomed nationally
renowned entertainers including: the Jonas Brothers, Kelly Clarkson,
Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn
Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis
and Reba McEntire.
BENGALS TASTE OF THE NFL has been held each year since 2003 and
brings together players, coaches and alumni with benefactors of the
FreeStore/FoodBank (FS/FB) of Cincinnati to dine on samples from
Cincinnati’s finest restaurants. Annually, the event raises more than
$60,000, enabling FS/FB to provide more than 300,000 meals to
hungry people each year. In 2008, this event raised more than
$173,000 – an all time high.
Every year Bengals’ players, alumni, cheerleaders and staff help the
HOXWORTH BLOOD CENTER collect donations at Paul Brown Stadium
before the busy holiday season. The Bengals-led drives have been
the largest of their kind in the history of the Hoxworth Blood Center
and in 2008, the 7th Annual Bengals Hoxworth Blood Drive was once
again a success, collecting 636 units. Each unit of blood collected
can save up to three lives; therefore, we can safely say that the 2008
Blood Drive will help save 1,908 lives in the Tri-State. As an added
benefit, nearly 60 individuals registered with the National Marrow
Donor Program.
Focusing on kids, health and wellness has been at the forefront of
the Browns’ outreach efforts and continues to grow as the Browns
bring innovative programming into neighborhoods. Whether special
invites go out to local kids with disabilities, or volunteers join for a
community project, the off the field efforts of the Browns center on
community service and making a difference in the lives of children.
In less than a year, the Browns installed two Fitness Zones and
broke ground on an extensive football field refurbishment project
at a local community center. During that time, the Browns Vision
First program provided nearly 6000 free eye exams for kids in the
Cleveland Metropolitan School District, and when kids needed
prescription eye glasses, the Browns Foundation provided them free.
Another signature Browns program tailored specifically towards
kids with disabilities is Browns Kids. Throughout the year, unique
programming is offered in conjunction with local organizations
providing VIP treatment on Game Day and at events in order to
create a once in a lifetime opportunity for kids and their families.
Looking toward the future, the team’s players, coaches, executives
and staff members will continue to donate significant time and
funding to support charities.
The GENE AND JERRY JONES FAMILY CENTER FOR CHILDREN opened
in November of 1998 in conjunction with the local Salvation Army.
The center offers low-income families affordable childcare that
meets standards for quality care and intellectual development.
The Cowboys are very active in raising a large portion of the annual
funds for the HAPPY HILL FARM ACADEMY AND HOME - a working
farm and residential school that serves as a safe haven for abused and
neglected children. The Cowboys Family Cookbook and the team’s
Kickoff Luncheon raise over $200,000 annually, serving as the major
revenue producers for the academy which is also home to the Dallas
Cowboys Ed Block Courage House.
DENVER BRONCOS
DETROIT LIONS
GREEN BAY PACKERS
The Denver Broncos strive to improve the lives of Coloradans through
youth, health, hunger and homeless relief initiatives. The Denver
Broncos have funded the operating budget of the DENVER BRONCOS
BOYS & GIRLS CLUB in Montbello, Colorado since August of 2003.
The Broncos have committed to integrating community programs
and bringing players to visit the Club, building upon a legacy of
investment that transcends monetary contribution. The Club’s
inaugural year brought its membership to capacity, reaching over
1,400 and an average nightly attendance of over 200 kids. As the
Broncos’ flagship youth initiative, the Darrent Williams Memorial
Teen Center was added to expand capacity to serve more youth
in May 2008.
The Detroit Lions recognize their responsibility to put a good product
on the field each Sunday as well as their duty to serve others off
the field and the need to give back.
The Green Bay Packers’ community involvement takes many forms.
The team sponsors special fundraising events, makes donations
of cash and memorabilia to many charitable organizations in the
region, and team members make personal appearances and serve on
various community boards and commissions.
Additionally, the Denver Broncos continue an important collaboration
with the DENVER RESCUE MISSION CROSSING FACILITY for homeless
families in transition. The partnership includes a Broncos Youth Center,
complete with a Broncos Reading Corner, literacy programming,
computers, recreational equipment and housing support. Broncos’
cornerback Champ Bailey is an ardent supporter who spends
time with the children of The Crossing.
The Denver Broncos are thrilled to partner with Denver Public Schools,
the NFL Youth Football Fund and NFL Charities on the inaugural
season of Futures Football, the first coed tackle football program
for middle school students in the district. This initiative encouraged
over 900 kids to try out and is one of the Broncos’ primary
collaborations under the NFL Play 60 umbrella. The spring season
culminated with the Futures Championships at All City Field in
Denver, refurbished through an NFL LISC Field grant in May 2009.
DETROIT LIONS CHARITIES (DLC) was established in 1990 to assist all
age groups in a diverse range of needs and programs in Michigan,
with a particular emphasis placed on programs that benefit the
children and youth of Detroit. During the 2008-2009 season, DLC
awarded 87 grants totaling nearly $400,000 to non-profit
agencies, raising the total amount contributed to $5.2 million
over the course of its 19-year history.
The DETROIT LIONS COURAGE HOUSE benefits HAVEN, Oakland County’s
(Michigan) premier center for the prevention and treatment of domestic
violence, sexual assault and child abuse. Proceeds from an annual
banquet hosted by the Lions target the center’s child abuse prevention
and treatment programs. Previous banquets have raised approximately
$1.5 million for HAVEN.
The DETROIT LIONS ACADEMY, an alternative middle school for sixth,
seventh and eighth graders, serves 140 students who have had difficulty
succeeding in traditional school settings. The Academy, a Detroit public
school, is supported by an annual financial contribution from the
Detroit Lions, Costco, Dow Chemical and Ford Motor Company, among
others. The Academy also receives visits from Lions’ players and support
from the team in various ways.
The Packers created the GREEN BAY PACKERS FOUNDATION in1986
to give back to the community through a wide variety of activities
and programs that benefit education, civic affairs, health services,
human services and youth-related programs. This past year, in its
annual distribution of funds, the Foundation awarded $156,000 to 64
civic and charitable groups throughout Wisconsin.
The PACKERS WOMEN’S ASSOCIATION (PWA) members, comprised of
the wives/girlfriends of Packers’ players, coaches, and staff, as well as
full-time female Packers’ employees, team up with the community
by sharing their time, talents, and resources. PWA, which is an arm
of the Green Bay Packers organization, is a non-profit organization
whose main focus is to support the community through various
outreach programs, such as food drives, breast cancer fundraisers, and
mentoring programs.
Each year, the Green Bay Packers recognize outstanding volunteers
within the state of Wisconsin through the Green Bay Packers’
COMMUNITY QUARTERBACK AWARD. Non-profit organizations are invited
to nominate outstanding individuals who demonstrate leadership,
dedication, and a commitment to bettering their communities
through volunteerism.
HOUSTON TEXANS
INDIANAPOLIS COLTS
JACKSONVILLE JAGUARS
2008 was a challenging year for Houston, but through the Texans
Care campaign the Houston Texans were able to turn adversities into
opportunities for greater service.
The Indianapolis Colts take great pride in playing an active role in the
community and are committed to corporate citizenship throughout
Indiana. Leading by example, we hope to encourage and inspire our
fellow Hoosiers to participate in the practice of giving back as we
share the heart behind the horseshoe.
Jaguars’ owners Wayne and Delores Barr Weaver have made a
significant commitment to improve the quality of education
for all Duval County students. Delores is a Forum member of The
Community Foundation’s Quality Education for All initiative to raise
the graduation rate, lower the dropout rate and improve academic
performance for the county’s students. From that initiative was born
the tagline: “Quality Education for All – The Key to Jacksonville’s
Future.” The Jaguars are leading the way by including the tagline on
all the team’s printed materials.
Not willing to let Hurricane Ike dampen spirits, the Texans continued
with our mission to create programs and services that: address the
educational needs of youth; enhance the health and wellness of
families; and establish partnerships with social service organizations
that uplift and empower people in communities throughout
Southeast Texas.
In 2008 the Colts kicked off the annual BLEED BLUE BLOOD DRIVE at
Lucas Oil Stadium. Nearly 2,000 fans visited the stadium to donate
blood during the one-day event.
In 2008, the Houston Texans and the Greater Houston YMCA
partnered to open a new YMCA facility in Houston. The partnership
is the first of its kind, making the new Houston Texans YMCA the
first YMCA facility in the country to be named after a professional
sports team. The partnership benefits the Greater Third Ward
community by providing programs devoted to health and wellness,
child care and recreational and youth development.
Through a partnership with the Indiana Department of Child
Services, the Colts have collected more than 350,000 books for the
BOOKS FOR YOUTH program. This initiative was created to provide
every foster child in the state of Indiana with a backpack filled
with 25 books. For the fourth consecutive year, the Colts teamed
up with Hat World and Genesco for their COLD FEET, WARM SHOES
AND HATS event. In one afternoon, 450 elementary students
were outfitted with new shoes, hats, t-shirts and sweatshirts.
The new facility is the first and most visible result of a larger
partnership between the Texans and the YMCA. In keeping with
the Texans’ stated goal of being the most community-connected
professional sports franchise in the world, the team selected the
YMCA as its primary strategic community partner and will work
with YMCA staff to develop programming to benefit the children
and the community. The facility is slated to open in fall 2010.
In September 2008, the Colts partnered with KABOOM! to complete
a PLAYGROUND BUILD at the Daniel Webster Family Academy. More
than 300 Colts’ staff members, players and community volunteers
teamed up to build a fun and safe play space for Indianapolis youth.
As a part of a continued effort to support military personnel, the Colts
helped outfit the USO ROOM at the new Indianapolis International
Airport with memorabilia, furniture, televisions and more.
The Jaguars, the Jaguars Foundation and Baptist Health are entering
their third year of the WHAT MOVES U and PLAY 60 youth anti-obesity
programs developed by the NFL and American Heart Association.
Last year, programs to increase physical activity and healthy eating
served over 300 youngsters at various non-profits and 6th grade
classrooms, where What Moves U water incentives were distributed.
Jacksonville is one of several NFL cities to host a local TASTE OF THE
NFL dinner to help raise awareness and funds to end hunger. Since
2003, over $678,000 has been raised for the Food Bank of North
Florida - Second Harvest. The team’s annual Thanksgiving food
distribution program was held again in collaboration with OPERATION
BLESSING. People in need are served bags of food items donated by
growers, food processors and manufacturers. Since this program’s
inception in 1999, over 26,000 families have been served.
KANSAS CITY CHIEFS
MIAMI DOLPHINS
MINNESOTA VIKINGS
Each year, the Kansas City Chiefs bring together resources that
benefit community members in need. The Chiefs offer assistance
and encouragement to underprivileged children and families;
support health and wellness initiatives; honor our men and
women in service; offer and support educational, literacy and
character educational programs; initiate hunger relief efforts;
and foster youth football initiatives.
The Miami Dolphins Foundation formed a year-round partnership
with the Public Library Systems and Miami-Dade and Broward
County Public Schools with their MOST VALUABLE READER program.
Dolphins’ players, alumni and cheerleaders have a history of
supporting reading and learning initiatives in South Florida with
special appearances, memorabilia, art contests and the Dolphins
reading game. The summer of 2008 marked the first statewide
co-sponsorship of the summer reading program. In addition,
the Miami Dolphins Foundation is the presenting sponsor of the
Miami-Dade and Broward Public Libraries Summer Reading Program,
Miami-Dade Library’s Teen Read Week, Children’s Book Week and
Broward Libraries Books and Bears program. Kids who participate
in these various programs have the opportunity to win prizes such
as bookmarks, posters featuring Dolphins’ players, game tickets,
and the chance to attend a training camp practice as a VIP.
The mission of the VIKINGS CHILDREN’S FUND is to combine the
time and resources of Vikings’ players, coaches, staff, and families
with that of the corporate community and fans to support the
many needs of children in the Upper Midwest. The Vikings Children’s
Fund grant history now totals more than $8 million.
The Chiefs unveiled the Chiefs Youth Football Field in 2008 at the
team’s newly renovated training facility. Erected in the shadows
of Arrowhead Stadium, this new synthetic field allows all youth to
dream big and feel as though they are a part of the Chiefs family.
More than 8,000 youth played football games on the field in its
inaugural year.
The Kansas City Chiefs are pleased to announce the opening of the
Chiefs Sports Lab in the fall of 2010. Located inside the New Arrowhead
Stadium, it will feature hands-on and interactive computer activities for
students and children. The Chiefs Sports Lab promotes the importance
of being active in your daily life, good nutrition, and healthy living.
The in-school program kicks off in 2009 and includes portable activity
lockers, a mini-lab, and weekly visits by Chiefs’ staff and players.
Inspired by the example set by Chiefs’ founder Lamar Hunt, the
team’s players, executive leadership and support staff have raised
over $20 million for charitable purposes since 1998. Since LB
Derrick Thomas established his “Third and Long Foundation”
following his rookie season in 1990, more than 60 players have
created individual player foundations and/or charitable programs.
In conjunction with Land Shark Stadium, the Miami Dolphins also
honor select students from 20 partner schools at all regular season
home games as part of the STUDENT OF THE WEEK program. The
students are chosen for their citizenship and classroom achievements
and are presented with a plaque during an on-field presentation.
The Dolphins also partner with the Broward County Public School
system on The Empty Bowls program, which benefits the SOUPER
BOWL OF CARING. Students make soup bowls to help raise money for
homeless shelters and food banks.
The Minnesota Vikings, in partnership with Greater Twin Cities
United Way, conduct three volunteer recognition awards programs.
The VIKINGS COMMUNITY ALL-STARS AWARDS, NFL COMMUNITY
QUARTERBACK AWARD and NFL JR. COMMUNITY QUARTERBACK AWARD
honor individuals who have displayed a supreme commitment
to volunteerism and improving their communities.
The cornerstone of the Vikings’ volunteer efforts is the COMMUNITY
TUESDAY program, as Tuesday is the traditional day off for all NFL
players during the season. Through numerous volunteer activities,
such as visits to children’s hospitals, reading to students, playing flag
football at the YMCA or playing bingo with veterans, Vikings’ players
make a difference in the lives of others.
In promotion of the NFL PLAY 60 and “Green” initiatives, the Vikings
and the Wilf family build a playground at an area school each year
to give kids the opportunity to play and be active outdoors. In 2009,
the entire Vikings organization, including coaches, players and front
office staff took part in the day-long event that was held at the Crest
View Elementary School in Brooklyn Park. Since 2006, the Vikings
have worked with KaBOOM! and generous community partner, Toro,
to build these playgrounds in areas of need.
NEW ENGLAND PATRIOTS
NEW ORLEANS SAINTS
NEW YORK GIANTS
THE NEW ENGLAND PATRIOTS CHARITABLE FOUNDATION was established
by the Kraft family to support charitable and philanthropic agencies
throughout New England, including the Boys & Girls Clubs of
Greater Boston, the Greater Boston Food Bank and a host of other
New England charities. The foundation, in partnership with Morgan
Memorial Goodwill Industries and the Salvation Army, annually
provides food baskets and toys to hundreds of families during
the holiday season. In 2005, the foundation launched the “Write On”
scholarship program, which has since awarded over $200,000
in college scholarships to nearly 100 local students.
As the proud people of Louisiana and the Gulf South Region work to
get back on their feet, the New Orleans Saints organization feels an
obligation to help. Saints’ owner Tom Benson and his family started
the NEW ORLEANS SAINTS HURRICANE KATRINA RELIEF FUND to aid
those in need days after the horrific storm. The monies collected
have been used to provide aid and assistance to the people of New
Orleans, Louisiana, and the Gulf Coast region affected by Hurricane
Katrina. To date, the fund has raised over $1 million dollars from both
corporate and personal donations from around the United States.
The New York Giants have implemented the NFL and American
Heart Association’s WHAT MOVES U program in New Jersey, New
York and Connecticut middle schools in order to improve childhood
physical fitness. Most recently, the team added the Lyndhurst
Public Schools to the What Moves U Challenge, a month-long
physical fitness campaign encouraging kids to get 60 minutes of
active play every day. Four Giants’ players were regular visitors to the
schools and participated in numerous assemblies and town events.
The NEW ENGLAND PATRIOTS COMMUNITY MVP AWARD honors
individuals who exemplify a commitment to improving their
communities through volunteerism. Every year, New England residents
who provide volunteer services for non-profit organizations are
eligible for grants of up to $10,000, which are awarded to the
non-profit organizations for which the finalists volunteer.
The New England Patriots and the Kraft family also partner with
Shaw’s Supermarkets, the Greater Boston Food Bank, and Boys
& Girls Clubs of Boston to expand the KIDS CAFÉ program in area
clubs. The purpose of the Kids Café is to provide hot meals for
underprivileged children who may not receive them at home. Kids
Cafés currently provide children with 160,000 meals per year at five
different locations. The Patriots Organization hopes to increase this
to 250,000 meals per year at nine different locations by the end
of 2009.
The Saints organization understands that children represent hope
for the future of New Orleans. Saints’ players visit New Orleans area
schools each week during the regular season to stress the importance
of education to students as part of the club’s DOMINO’S PIZZA LITERACY
and FIRST BANK AND TRUST CHARACTER NOW programs. The club
also partners with youth-oriented charities such as the New Orleans
Recreation Department, Big Brothers/Big Sisters, Boys & Girls Clubs,
the Fellowship Foundation, the United Way, Make-A-Wish and the
NFL Youth Education Town.
Encouraged by the Community Affairs Department, Saints’ players
also provide hundreds of less fortunate families holiday dinners
with all the trimmings as part of the team’s annual Thanksgiving
benefit at Dryades YMCA. In addition, several Saints’ players take
underprivileged children on holiday shopping sprees at their
own expense.
The GIANTS JINGLE JAM is held each holiday season. The Giants host
approximately 500 local foster children and their guardians in the
team’s practice bubble for a holiday funfest complete with music,
food, interactive football games, magicians, face painters, clowns,
and numerous members of the team dressed up as Santa. Each child
in attendance receives a toy, winter coat, backpack and hat from the
team. The Giants Jingle Jam party is the result of a collaborative
effort of the Giants organization, players, and the Heart Gallery of
New Jersey, Inc.
The Giants and NFL have a long and storied partnership with the
United Way. Locally, the Giants partner with the United Way on the
annual “Hometown Huddle” community improvement project;
“Touchdown for Teens”, a fan ticket donation program benefitting
at-risk youth; and “The Gridiron Gala,” the United Way of NYC’s
annual fundraiser dinner.
NEW YORK JETS
OAKLAND RAIDERS
PHILADELPHIA EAGLES
The EAT RIGHT, MOVE MORE campaign encourages students to eat
the nutritious foods offered in New Jersey schools. The campaign,
launched by the Jets and the New Jersey Department of Agriculture,
features posters of Jets’ offensive tackle D’Brickashaw Ferguson
telling students to “Eat Right and Move More.” Jets’ players also
make five school visits each year to schools with the most advanced
nutrition policies.
The Oakland Raiders are active participants in the California Parks
Proud Partner program. The relationship is based on the fundamentals
of teaming up to help families and children connect with their natural
environment. The Raiders also partner with local high schools to
implement the NFL Atlas & Athena program, a nationally acclaimed
initiative designed to promote healthy living and reduce the use
of steroids and other drugs among high school athletes.
The ALLIANCE FOR LUPUS RESEARCH (ALR) is a national voluntary
health organization chaired by Jets’ owner Robert Wood Johnson
IV. Since its inception in 1999, ALR has committed more than $55
million to Lupus research. The Jets host several annual walk-a-thons,
an annual Lupus Awareness Day, and other activities to raise money
for this important cause.
The TICKETS FOR KIDS program allows the Raiders to team up with
local non-profit organizations and individuals to enable disadvantaged
and “at risk” youth to home games. By participating in the program,
individual and corporate sponsors exemplify the true heart and spirit
of Raider Nation.
The Eagles launched the GO GREEN campaign in 2003 to introduce
green principles, sustainable practices and programs throughout
the organization. But Go Green is more than just an awareness
campaign. The Eagles purchase 100% green energy, reimburse
employees for purchasing wind energy at home, and have dramatically
reduced the team’s carbon footprint through energy efficiency,
recycling, green purchasing and tree planting, including trees
planted to offset the team’s travel to away games in the 6.5 acre
Eagles Forest.
The HEADS UP! program is a community partnership with the Public
Schools Athletic League (PSAL) to provide support to New York City
high school football teams. The Jets donate $100,000 each year
(through an NFL Youth Football Fund matching grant) which is
used to recondition every helmet in the PSAL as well as support the
C.H.A.M.P.S. middle school flag football program throughout New
York City.
The New York City Department of Education’s SCHOOLFOOD department
and the Jets have partnered on a campaign aimed at encouraging
parents to apply for free or reduced-price meals for their children.
The Jets are featured on posters encouraging students to eat
healthy foods, stay fit and apply to win a Jets-sponsored sweepstakes
for a trip to the Pro Bowl.
FRIENDS OF FAITH was founded in 1997 by Faith Fancher after the
popular Oakland TV personality was diagnosed with breast cancer.
Though she passed away in 2003, her legacy lives on through an
emergency fund created with the Women’s Cancer Resource Center.
The program offers financial assistance to women who are living
with breast cancer in low-income neighborhoods. For several years,
the Oakland Raiders have produced and sold pink hats bearing the
Raider logo, with 100 percent of the proceeds going to the FRIENDS
OF FAITH’S EMERGENCY FUND.
The Oakland Raiders’ longstanding charity golf tournament has been
raising money for local non-profits for over 20 years. This season the
tournament will help raise money for the Biletnikoff foundation, which
is dedicated to the support of young women recovering from substance
abuse and provides education for the prevention of domestic violence.
Designed to raise awareness and funds for breast cancer care and
research, the EAGLES TACKLING BREAST CANCER campaign has raised
more than $1,000,000.
For the 12th season, Eagles Youth Partnership sponsored its annual
PLAYGROUND BUILD, an annual day of service when the entire
organization – players, coaches and staff -- revitalize a Philadelphia
elementary school to create a clean and safe place for children to
play. And for the second year, the POWER PARTNERS program has
created an additional link to the school as Eagles staff serve as reading
mentors for first grade students in the months leading up to the build.
The EAGLES YOUTH PARTNERSHIP BOOK MOBILE travels to hundreds
of schools, shelters, libraries, recreation centers and summer camps
each year. At each stop, books are read aloud and each child in
attendance selects a free, new book to keep and take home.For many
of these children, this may be the first book they own.
PITTSBURGH STEELERS
ST. LOUIS RAMS
SAN DIEGO CHARGERS
The ART ROONEY SR. SCHOLARSHIP FUND awards scholarships to
a senior at three local high schools in honor of Art Rooney Sr. The
Scholarship is funded primarily by the Gatorade/Steelers 5K Race and
proceeds from the silent auction at the annual kickoff luncheon.
The Rams helped establish the HEALTHY YOUTH PARTNERSHIP to
address childhood obesity in the greater St. Louis community. This
past year the Healthy Youth Partnership was instrumental in developing
the Wellness Policy for the St. Louis Public Schools, which resulted
in the hiring of a Wellness Coordinator as well as the awarding of
$7,500 to 12 schools to fund fitness equipment and a school garden.
For more information, visit http://healthyyouthpartnership.org.
CHARGERS CHAMPIONS, an initiative of the Chargers Community
Foundation, is in its 10th year of providing $5,000 scholarships to
high school juniors. Chargers Champions also makes commitments
to youth fitness initiatives and nutritional programs by granting
up to $300,000 to schools throughout San Diego County. To date,
the program has provided 175 student scholarships and 76 school
grants totaling more than $3 million dollars.
As part of the team’s commitment to YOUTH FOOTBALL the Rams
dedicated two artificial turf football fields funded through matching
grants from the NFL Grassroots Grant Program. The Rams have
committed more than $650,000 to provide safe and accessible
football fields in the bi-state area. After helping launch the DIVERSITY
AWARENESS PARTNERSHIP in 2000, the Rams continue to unite
more than 100 organizations in an effort to increase diversity and
inclusion efforts region wide. Programs sponsored by the Rams
include the Give Respect, Get Respect Youth Program and a free
diversity seminar for educators and community leaders. For more
information, visit www.dapstl.org.
The CHARGERS COMMUNITY CORNER provides field level tickets
purchased by the team’s players for local non-profit organizations.
Along with these tickets, each participating child receives a coupon
for a free drink and hot dog courtesy of the team. Last year, approximately
1,600 children attended games through this program.
The Steelers hold two fundraisers to benefit the University of Pittsburgh
Medical Center Thomas E. Starzl Transplantation Institute and the
Cancer Caring Center.
Steelers’ players take disadvantaged children shopping for winter
outerwear as part of the SALVATION ARMY’S PROJECT BUNDLE-UP
program. Patricia Rooney, wife of Steelers’ chairman Dan Rooney,
and Joe DiNardo, a local retired weatherman, founded the program
more than 20 years ago.
The Steelers partner with American Eagle Outfitters for SHOP WITH
A STEELER night. Underprivileged children from the United Way of
Allegheny County agencies receive gift cards and have the chance to
shop with the players for holiday gifts for themselves and their families.
The Pittsburgh Steelers and the United Way teamed with the Salvation
Army and STRIVE to create a Steelers Fitness Zone at their location in
Homestead as part of the 10th ANNUAL NFL/UNITED WAY HOMETOWN
HUDDLE. Charlie Batch, who grew up in Homestead, and the Steelers
Rookie Club unveiled the new Steelers Fitness Zone that was outfitted
by STRIVE with youth-oriented fitness equipment.
The Rams and CHARACTERplus have partnered in a three-fold effort
to: (1) recognize schools that excel in character building; (2) provide
educators with online “Rams literacy casts” and integrated lesson
plans; and (3) sponsor in-depth, year long training at one inner-city
elementary school. In 2009, the Rams sponsored the Missouri
Schools of Character program, which applies rigorous standards in
character education in its selection of winning schools. For more
information, visit the Huddle-Up webpage at www.characterplus.org.
Each year, the Chargers proudly host the annual SALUTE TO THE
MILITARY game as part of their ongoing military appreciation
efforts. The team shows its support by: holding practices at local
military bases; visiting the marines at Camp Pendleton and MCAS
Miramar; holding a walk-through on board the USS Reagan; and
this year visiting the Sailors for a practice at Naval Base San Diego,
the largest U.S. Naval base on the west coast. Additionally, the
Chargers implemented the TICKETS FOR CHARITY program, which
directs unused game tickets from season ticket holders to the Armed
Services YMCA and other military support organizations. Thanks to
this program countless numbers of military personnel are hosted
each season. The Chargers also continue to work with Lincoln
Military Housing to provide numerous Jr. Chargers Camps for military
children each year.
SAN FRANCISCO 49ERS
SEATTLE SEAHAWKS
TAMPA BAY BUCCANEERS
Throughout the 60-year history of the San Francisco 49ers, the club
has shared a commitment to its faithful fans and the community
by taking a stand to advocate the value of respect through an
outreach campaign targeted toward youth in the Bay Area.
The Seahawks and Qwest Communications offer the QWEST
LEADERSHIP CHALLENGE to high school varsity athletes to promote
involvement in community service. In 2008, 160 students were
nominated based on exemplary leadership skills and community
work. The program distributed $20,000 in college scholarships to
twelve student finalists who combined for over 1,000 volunteer hours.
In 2009 the GLAZER FAMILY FOUNDATION celebrates 10 years of
assisting charitable and educational causes in the West Central
Florida region. Since 1999, the Foundation has donated millions of
dollars in programs throughout the area. Contributions include:
over $850,000 to the Tampa Bay Sports Commission; $150,000 to
the two NFL Youth Education Towns; $150,000 in vision screening
equipment for local school districts and more than 300,000
teddy bears and activity books on behalf of the CHEERING YOU ON!
program to pediatric hospital patients.
The RESPECT CAMPAIGN leverages the power of community
involvement and its ability to generate public awareness, to share
the importance of respect, and to help young people become good
community citizens. As part of the campaign, members of the 49ers
organization take part in a variety of community events to reach out
to youth and impart the value of respect in three important areas:
families, schools and communities.
The SAN FRANCISCO 49ERS FOUNDATION is the non-profit community
funding extension of the San Francisco 49ers. Now in its 16th year, the
49ers Foundation supports development programs for underserved
youth that keep them safe and in school. A significant portion of
its funding goes toward family violence prevention programs and
activities that teach youth leadership and respect.
Through the leadership of 49ers’ team owners Denise and John York,
the 49ers Foundation has donated more than $5.5 million over the
last four years to non-profits throughout the San Francisco Bay Area.
Founded in 2004, The SPIRIT OF 12 PARTNERSHIP exemplifies the
Seahawks’ commitment to the Pacific Northwest. Youth service
organizations partner with The Paul G. Allen Family Foundation
and Seahawks fans to raise funds at every home Game by
distributing Seahawks’ “Gameday Magazine” and keeping 100
percent of the proceeds which are matched by The Paul G. Allen
Family Foundation. The Spirit of 12 Partnership has raised more
than $1.3 million since its inception and over $237,000 in 2008.
In 2008/2009 the Seahawks partnered with UNITED WAY OF KING
COUNTY to chair their annual Giving Campaign with a target of over
$100 million. Along with public service announcements, Seahawks’
players and staff made over 80 appearances and hosted several
events to raise funds and awareness to assist family homelessness.
With the campaign fundraising goals in sight, the culminating
event was a climb to the top of Mt. Rainier in July that included NFL
Commissioner Roger Goodell. “The Seahawks are proud to lend
our voice and assets to help tackle family homelessness,” said
Seahawks’ CEO Tod Leiweke. “Together with United Way, we are bringing
people together to make a positive difference for families in the
Pacific Northwest.”
The GLAZER CHILDREN’S MUSEUM is scheduled to open in 2010
thanks to a $5 million donation by the Glazer Family Foundation.
The museum will serve as a cultural and educational resource
for residents and tourists alike through its multidisciplinary exhibits,
programs and events.
Buccaneers’ players, coaches, cheerleaders and staff participate in
a variety of community events throughout the year. The inaugural
HALLOWEEN CELEBRATION brought together the Buccaneers and
over 400 underprivileged children for fun at the Lowry Park
Zoo. Offensive linemen purchased 600 Thanksgiving meals for
disadvantaged families from the Bay area during the second-annual
TURKEY TIME WITH THE O-LINE. The Buccaneers transformed their
facility into a drive-thru service and distributed holiday meals to
families in need. The second-annual BUCCANEERS DAY OF GIVING
surprised 30 families with holiday gifts and game tickets. The
Buccaneers held a surprise assembly in the team’s auditorium
before taking the families for a shopping spree at a nearby store.
TENNESSEE TITANS
WASHINGTON REDSKINS
Nashville’s Baptist Hospital held a ceremony in May to officially introduce its
renovated third floor obstetrics family waiting area, now known as the Bud
& Nancy Adams and Tennessee Titans Family Waiting Area. The waiting
area’s name recognizes the $500,000 grant from the Titans Foundation to
the Baptist Hospital Foundation. The grant, announced in February 2008
by Titans’ owner K.S. “Bud” Adams, Jr. and his wife, Nancy, represents the
largest, single gift from the Titans Foundation since it was formed in 1999.
The WASHINGTON REDSKINS CHARITABLE FOUNDATION combines the
influence and popularity of the team with resources and assets of
Washington area corporations. Founded by Redskins’ owner Daniel
M. Snyder, the Charitable Foundation is guided by a Leadership
Council consisting of CEOs who help to define the Redskins’
philanthropic efforts in order to achieve measurable impact on
youth development. This includes education, community outreach,
and health. Combating childhood obesity has become a priority
for the Washington Redskins Charitable Foundation through fitness
programs tied to the NFL’s PLAY 60 initiative. Since its inception
in 2000, the Charitable Foundation has given over $13 million
back to its community.
The Titans continue to be proud supporters of Nashville’s Metro Schools.
The team was recognized as 2007 co-winners of the “Outstanding
System-Wide Partnership Award” by the PENCIL Foundation in recognition
of community-school partnerships and volunteerism at Metro Nashville
Public Schools. Titans’ owner K.S. “Bud” Adams, Jr., along with his fellow
owners and NFL players, have contributed approximately $515,000 in
LISC grants to improve football fields at ten Metro Nashville Schools. Each
Tuesday during the fall, Titans’ players visit Metro Nashville middle schools,
where they discuss the NFL’s PLAY 60 initiative to promote 60 minutes
of active play per day, good nutrition and leading a healthy lifestyle in
order to combat childhood obesity in partnership with the American
Heart Association.
The Titans host an annual charity golf tournament each summer that benefits
the Titans Foundation. The inaugural event was held in 1999 and has raised
more than $1.3 million. Equally successful for charities is the state-issued
automotive license plate program, which allows fans to purchase Titans
plates for their personal vehicles. Approximately $2 million has been
raised for 10 statewide charities and the Tennessee Arts Commission
from these specialty plate sales since the program began in 2004.
Through educational programs such as 4TH & LIFE, REDSKINS READ,
and COACHES IN THE CLASSROOM, the Washington Redskins Charitable
Foundation encourages children to read, provides academic counseling
and life-skills lessons to high school student-athletes, and has established
a $25,000 college scholarship to allow a low-income, high-potential student
the opportunity to attend college.
Washington Redskins’ players donate their time, talents, and
resources to the community by distributing Thanksgiving food
baskets to families in need at HARVEST FEAST and providing toys,
coats, and clothes to children through RANDLE EL WARMS UP
WASHINGTON’S YOUTH and the SKINS SANTA SHOPPE. Redskins’
players have inspired young football players by making wishes come
true for little fans battling big diseases.
27
Board of Directors
Charlotte Jones Anderson
Executive Vice President of Brand Management for the Dallas Cowboys/President of Gene and Jerry
Jones Family Charities...President of the Dallas Cowboys Cheerleaders, considered the world’s premier
professional sports cheerleading organization...Serves in leadership roles with organizations such as
The Salvation Army and the Boys & Girls Clubs of America.
Michael Bidwill
President, Arizona Cardinals...Former federal prosecutor...Serves on the NFL’s Business Ventures
Committee and chairs the league’s Security Advisory Group...Active on several charitable boards
and philanthropic activities.
Roger Goodell
Commissioner of the National Football League...Started as an intern in the NFL office in 1982 and held
positions as Executive Vice President and Chief Operating Officer before being elected Commissioner in
the autumn of 2006...Member of the Board of Lawrence Hospital in Westchester County, New York.
Mary Owen
Vice President of Strategic Planning and advisor to ownership for Buffalo Bills business operations and
philanthropic interests, including its community relations efforts…President of the Buffalo Bills Youth
Foundation, Executive Director of the Ralph Wilson Medical Research Foundation and Ralph C. Wilson
Foundation. Also serves on the NFL’s Super Bowl Advisory Committee.
Justice Alan Page
Minnesota’s first African-American Supreme Court Justice...Nine-time Pro Bowl selection who played primarily for the Minnesota Vikings as a defensive lineman...Member of the Pro Football Hall of Fame (1988)...
Founder of the Page Education Foundation, which has provided college tuition over the past 21 years to more than 3,800 Page Scholars.
Paul Tagliabue
Former Commissioner of the National Football League… Senior Counsel at Covington & Burling, Washington, DC … Chairman of the Board of Directors of Georgetown University.
Delores Barr Weaver
Co-Owner Jacksonville Jaguars, Chair and CEO, Jaguars Foundation...Trustee of the Dana Farber Cancer Institute of Boston, Trustee Emeritus of United Way of Northeast Florida and WJCT Public Broadcasting...
Advisory Board Member of Ronald McDonald House and The Bridge of Northeast Florida.
In Memorium:
Jack Kemp
1996 Republican Vice Presidential Candidate…Served as Secretary of Housing & Urban Development…Co-founder of Empower America… Former MVP quarterback
of the Buffalo Bills and San Diego Chargers…Nine-term Congressman from Buffalo. . . Founding Board Member of NFL Charities who remained actively engaged
until his death in May 2009.
29
Financials
BALANCE SHEET
Fiscal Year 2009
Fiscal Year 2008
14,737,447
45,404
485,500
2,054
20,018,683
56,200
513,200
5,013
15,270,405
20,593,096
1,318,352
60,735
32,000
13,859,318
716,976
93,098
19,783,022
15,270,405
20,593,096
Assets
Cash
Accounts Receivable
Receivables due from Affiliates
Prepaid and Other Current Assets
Total Assets
Liabilities and Net Assets
Grants Payable
Accounts Payable
Payable to Affiliates
Net Assets
Total Liabilities and Net Assets
INCOME - Fiscal Year 2009
Player/Club Fines......................................................................................................................2,798,064
SB Youth Education Town Revenue (NFLX and SB).....................................................................1,000,000
Golf/Bowling Tournaments, Net of Expenses................................................................................137,588
NFL Auction....................................................................................................................................80,432
Ticketmaster Auction.....................................................................................................................76,761
Misc. Donations - Other....................................................................................................................5,058
Interest Earned, Net.......................................................................................................................75,263
Total Income..........................................................................................................4,173,166
EXPENSES - Fiscal Year 2009
Medical Grants............................................................................................. 1,577,485
Player Fine Grants
Impact Grants.............................................................................................. 1,500,000
Fine Payment to PAT..................................................................................... 827,564
Lombardi Cancer Center............................................................................... 100,000
Brian Piccolo Fund........................................................................................ 100,000
NFL Player Care Foundation....................................................................... 1,500,000
Partnership for Clean Competition............................................................... 750,000
Other.............................................................................................................. 21,779
Player Foundation Grants......................................................................... 1,006,286
Team Programs
What Moves U....................................................................................................................468,300
Volunteerism......................................................................................................................336,825
Hometown Huddle.............................................................................................................145,000
Join the Team.....................................................................................................................108,000
Man of the Year....................................................................................................................36,000
Youth Fitness Zone.............................................................................................................325,000
Player Fine Grants Total..........................................................3,299,343
NFL YET Programming................................................................ 622,361
NFL YET Super Bowl Payment ................................................1,500,000
Team Program Total................................................................................... 1,419,125
General Donations/Administration
Committed/Special Consideration
Other Charitable Support............................................................................. 302,890
Meetings, Audits, Technology, Other.............................................................. 70,377
NFL Auction Grants........................................................................................ 83,000
Pro Bowl Grants......................................................................................................................................... 11,405
Committed/Special Consideration Total.............................................................. 11,405
General Donations/Admin. Total.............................................. 456,267
Total Expenses......................................................................... 9,992,272
Surplus for Period.............................................................................................................................................................................................................................................................5,819,108
Grant Commitments - Net Change, Accrual Basis . ..............................................................................................................................................................................................................104,596
Total Fund Balance . .................................................................................................................................................................................................................................................. 13,859,318
31
NFL Charities • 280 Park Avenue • New York, NY 10017 • 212.450.2000