Albany Hwy_Activation Info_A4.indd

AHA! – Albany Hwy Activation Information Sheet
Introduction…
Over the past year, the Town has begun a program of activating Albany Highway. The program includes a series of small-win
projects aimed at attracting people to the Albany Highway strip.
The program began in 2013 with the installation of two people counters and continued through summer with the installation of
two parklets, Chinese New Year celebrations, two pop-up French cinema evenings and the commissioning of an urban artwork.
Why?
The Town’s vision, ‘Victoria Park: Vibrant Lifestyle’, provides the context of why the Town wants to activate Albany Highway. The
objective of the Albany Highway Activation Program is to activate the strip and in doing so assist to achieve the vision. A vibrant
strip infers that it is a successful and enjoyable place for business and the community.
How?
The activation of Albany Highway is informed by these four place-making principles:
1. A vibrant place, day and night.
2. The community is connected, socially and physically.
3. For one another, the environment and the Town.
4. Many cultures and experiences.
Coming soon • ignite music festival • underground activation • more parklets!www.victoriapark.wa.gov.au
What?
So far, the Town has applied a small-win approach to activating
Albany Highway. Below is a timeline of the implementation of
Albany Highway projects:
July 2013
• Two people-counters installed in Victoria Park (Kabuki
Japanese Take‑away) and East Victoria Park (Blockbuster).
Come to your Town to enjoy a traditional celebration
of Chinese New Year. Let the dancing lions bring
blessings, happiness, luck and prosperity!
Albany Highway performances (lion dancers / music):
œ Saturday 1 February, 1pm
East Victoria Park between Sussex Street & Canterbury Terrace
œ Sunday 2 February, 2.30pm
Victoria Park between Harper & Duncan Streets
œ Saturday 8 February, 12.30pm
East Victoria Park between Sussex Street & Canterbury Terrace
October
• Pop-up education and training workshop held.
For further information visit www.victoriapark.wa.gov.au or call 9311 8111
Participating ‘Giving Thanks’ businesses
CLOSED TUESDAYS 11:00-14:30
17:00-22:00
865 Albany Highway, East Victoria Park,Wa 6101 Tel: 6161 2898
November
• Parklet installed near Café Gelato.
December
• Parklet installed near Antz inya Pantz.
Sunday
1 March 2014
Sunday
April 2014
6
February 2014
• Chinese New Year celebrations including four lion dance
performances and a ‘giving thanks’ initiative involving
15 local businesses.
6
Admission 6pm, movie at 8pm
Memorial Gardens
Admission 5pm, movie at 6.30pm
Memorial Gardens
cnr Harvey St & Albany Hwy, Victoria Park
cnr Harvey St & Albany Hwy, Victoria Park
Adults: $10
Seniors: $8 (with concession)
Children: FREE (under 10 years)
Bring your picnic rug, family and friends to this
French‑flavoured, one‑of‑a‑kind, outdoor cinema
to watch the smash hit comedy L’auberge Espagnole
(The Spanish Apartment).
Tasty treats and a beverage bar will be available,
or bring along a picnic with your own goodies,
to enjoy this evening of French culture and cinema.
Cheese supplied by Blue Cow Cheese Company.
Macarons also available on the night.
0422 357 541
• My Life, My Place images installed along Albany Highway.
$1 from
each ticket
sold donated
to RedKite –
supporting
children &
young people
with cancer
[email protected]
Adults: $10
Seniors: $8 (with concession)
Children: FREE (under 10 years)
Bring your picnic rug, family and friends to this
French‑flavoured, one‑of‑a‑kind, outdoor cinema
to watch the hit comedy‑drama Les petits
mouchoirs (Little White Lies).
Tasty treats and a beverage bar available,
or bring along a picnic with your own goodies,
to enjoy this evening of French culture and cinema.
Blue Cow Cheeses, macarons, wine and drinks
available for purchase on the night.
0422 357 541
$1 from each ticket sold donated
to RedKite – supporting children
& young people with cancer
March
• First pop-up French cinema evening held.
[email protected]
• Beaufort Street Network presentation at Vic Park
Collective’s Network Night.
Pop-up
Lunch
Event
April
• Second pop-up French cinema evening held.
• 12 Chinese New Year ‘giving thanks’ messages installed
along the strip.
Thursday 19 June 2014, 4.30pm onwards
Parklet @cafegelato_vp
(if raining, inside Café Gelato)
Launching...
Friday 9 May 2014
12 noon - 2pm
JBento
1 Leonard Street
Victoria Park
Featuring Brenton Fosdike + guests
Pop-up parklet alfresco dining with live
music* by the audaciously entertaining
Little Miss Squeezebox!
Money raised goes to charity (Uniting Care West)
Check out the menu at
www.jbento.com.au/menu/
*Every second Friday of the month, unless raining.
www.victoriaparkwa.gov.au
• In partnership with the Vic Park Collective, an urban art
mural commissioned at TenTen Kitchen (external wall,
facing IGA) in East Victoria Park prepared by The Yok and
Sheryo.
May
• Pop‑up alfresco J Bento Launch.
Friday 20 June 2014, 7pm - 10pm
852 Albany Hwy, East Victoria Park
• Little Caesars Pizzette
• Jumplings
• DJ’s ambient grooves
June
• Busking in the Parklet with Brenton Fosdike and guests!
Feed your face with the
best Hawker Food in Vic Park!
Every Friday, 5.30pm to 8.30pm in the Laneway
852 Albany Hwy, Victoria Park
• Live street art + performance
• Food + drinks available
• BarPop
• Friday night Hawkers Market commenced trading in the
laneway (alongside IGA in East Victoria Park)
Mural by
The Yok + Sheryo
EV
ERY
FRI
DA
Y!
• Trader engagement about people-counters.
July
• Friday night Hawkers Market continued in the laneway
(alongside IGA in East Victoria Park)
August
• Trader engagement about people-counters.
Tell us what you want to see in Victoria Park!
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