Merchandising News Melons! Melons! And More

July 27, 2016
Merchandising News
Page 1
Peaches and Nectarines from Pride Packing Co.
Pride Packing Co. is proud to be the
dominant stone fruit and one of the largest
apple producers in the Pacific Northwest.
Additionally, all of the fruit that is packed
and shipped from our facilities is grown on
our land in Yakima Valley, delivering that
perfect Washington flavor.
Our owner and grower Ernie Sr. has
confirmed what we already know, this
is one of the most flavorful crops on
record. Mother Nature has produced
some exceptional soft fruit this year.
Pride Packing Co. constantly strives
to grow the largest, highest-colored
nectarines in Washington. This
growing techniques produce large,
firm fruit with intense color, high
finish, and high brix, which makes for
a very sweet tasting fruit.
Right now, United Salad has large
peaches and large nectarines ready to
promote now through September. It's time
to gear up for the heavy first of the month
sales for August.
Melons! Melons! And More Melons!
Sunny Gold Melons
The newest addition to Dulcinea's
exceptional line of melons are their Sunny
Gold personal Melons. We have 8 & 9
counts in stock now.
Hermiston
Watermelon Bins
They're here! New
crop, Northwest-grown,
Hermiston watermelon
bins from Bellinger Farms
are now in stock and ready
to order. Considered by
many to be some of the
best seedless melons,
these Hermiston Bins
won't last long!
Peacock Cantaloupe
Peacock label cantaloupe from Turlock
Fruit Company in California are in stock
and now available to order in 9 and 12
count cases.
Casaba and Crenshaw Melons
New Casaba and Creshaw melons from
California are ready to order. These
Peacock label melons from Turlock Fruit
Company come as a 5 count.
July 27, 2016
Merchandising News Page 2
Organic Items to Promote
Organic Watermelon:
Right now we have organic seedless personal melons,
Peacock label, from California. Look for these premium
melons in a 5 count case.
Organic Celery Hearts:
California grown organic celery hearts from Earthbound
Farms is in stock and available to order in an 18 count
case.
Local Cantaloupe:
These Hermiston organic cantaloupe melons are in stock
from Walchli Farms. Available to order in a 35lb case,
these are the perfect summer treat.
Golden Delicious Apples:
Look for new crop, organic golden delicious apples
available to order as a 88 count. These Washington
grown apples come from Pacific Organic Produce.
Conventional Items to Promote
Local
Broccoli
Italian
Prunes
Gravenstein
Apples
From Hughes Farms
in Washington, we
have new crop broccoli
crowns available.
Packed in the historical
Blue Goose label, fresh
Italian Prunes are now
in stock.
Grown in Hood River,
new crop Gravenstein
Apples are now in
stock.
July 27, 2016
Merchandising News
Page 3
It's Never Too Early for Holiday Planning
stats&facts
click here
christmas sales
A greater part of florists report strong sales
It may be the end of July, but that
doesn't mean you shouldn't be thinking
of holiday sales. It's better to plan ahead
than to let your department fall behind.
Here are some statics from our friends
at superfloral.com about holiday sales in
2015:
• 70% of the primary buyers for
poinsettias during the holidays are
general consumers.
• 52.4% of floral departments discount
their holiday merchandise before
Christmas day.
• The average dollar amounts for 2015
were 38.7% between $15-29; 35.5%
between $30-75; and 25.8% were over
$75.
during the 2015 Christmas season.
Our annual Christmas survey asks
floral departments across the
country to tell us about their 2015
December sales.
selling success
Many floral departments
reported an increase in
the number of transactions
in December 2015 over
December 2014.
COMPARING SALES
19.4%
Decrease: 19.3%
Increase
About the same: 19.3%
HOLIDAY DISCOUNTS
64.5%
By a large margin, a majority of florists
discounted their Christmas merchandise at some point during or after the
holiday season.
16.1%
n General consumers: 70.0%
n Churches: ............... 16.6%
n Commercial clients: ...6.7%
n Incoming wire orders: 6.7%
Increase: 61.4%
The majority of floral departments
reported their Christmas 2015 sales
were higher compared to 2014.
About the same
primary buyers
General consumers are by far the
primary customers buying poinsettias.
timing reductions
Of the floral departments that discounted their holiday merchandise, more
than half (52.4 percent) did so before
Christmas Day.
Decrease
poinsettia sales
We asked florists what percentage
of their sales were of the popular
holiday blooms.
Yes: 60.0%
No: 40.0%
83.9%
The percentage of respondents
who reported the dollar amount of
their average sale in December
2015 was the same or higher than
in December 2014.
n
n
n
n
n
n
n
n
n
n
Less than 10%: .................... 25.8%
10% to 14%: ........................ 16.1%
15% to 19%: ........................ 19.4%
20% to 24%: .......................... 9.7%
25% to 29%: .......................... 3.2%
30% to 34%: .......................... 6.5%
35% to 39%: .......................... 9.7%
40% to 44%: .......................... 3.2%
45% to 49%: .......................... 3.2%
50% or more: ......................... 3.2%
42
www. superfloral . com
/
51.6%
32.3%
16.1%
n Higher
n About the same
n Lower
n Before Thanksgiving: ............................ 9.5%
n The week after Thanksgiving (11/29-12/5): .. 4.8%
n Two weeks before Christmas (12/6-12): ... 4.8%
n The week before Christmas (12/13-19): .14.3%
n 2-3 days before Christmas (12/22-24): 19.0%
n After Christmas: ...................................47.6%
on average
We asked florists for the dollar
amount of their average sale during
the 2015 holiday season.
n
n
n
n
n
n
Less than $15: ...............................12.9%
Between $16 and $29: .................. 25.8%
Between $30 and $39: .................. 12.9%
Between $40 and $49: .................... 3.2%
Between $50 and $75: .................. 19.4%
More than $75: .............................. 25.8% sf
july 2016
Floral Offerings for the Week of August 17, 2016
Seasonal Surge
Bouquet
5 Stem
Lisianthus
Summer Peach
Bouquet
Ornamental
Peppers
From Sun Valley
Group, these
seasonal surge
bouquets are always
a favorite.
These beautiful 5
stem Lisianthus
consumer bunches
have delicate, lace-like
blossoms.
Cross-merchandise
these peach
bouquets with your
stone fruit and
watch them sell.
A festive plant,
these ornamental
peppers come in a
variety of colors and
will add some flare.
Case Pack: 20
Case Pack: 14
Case Pack: 12
Case Pack: 6
Floral Contact Information: Sue Chittenden, Buyer/Merchandiser
Office: 1-800-547-5536 Email: [email protected]
July 27, 2016
Merchandising News
Page 4
Mary's Harvest Fresh Foods
Has The Snacks You Need
During a busy day, your customers
don't have time for large, filling
meals and that leads to snacking. In
a world of processed junk foods like
chips, cookies, or candy it's easy to
fall into the snack-food trap.
Mary's Harvest has the answer to
the mid-day munchies that will keep
your customers healthy and satisfied.
Melon Medley
with Grapes
Cup
#17723
Case Pack: 6
Container Size: 8 oz
Gluten-Free
Cracker
Snack Cup
#24819
Case Pack: 6
Container Size: 5.75 oz
Celery &
Peanut Butter
Cup
These items are perfect for a
grab-n-go case and are sure to be
a hit. From busy parents looking for
kid-friendly foods, to hard working
executives who need a pick-me-up,
to active athletes looking for that
burst of energy, we have a little bit of
everything for everyone. Talk to your
salesperson to order.
Sliced Apples
with
Peanut Butter
#20179
#20177
Case Pack: 6
Case Pack: 6
Container Size: 7.5 oz Container Size: 6.5 oz
Salami &
Cheese Snack
Tray
#20847
Case Pack: 6
Container Size: 7 oz
Veggie Cup
with
Ranch
#2724
Case Pack: 6
Container Size: 8 oz
Apple, Grape
& Cheddar
Snack Tray
#20181
Case Pack: 6
Container Size: 6.75 oz
Caramel
Apple
Cup
#14332
Case Pack: 6
Container Size: 6 oz
Mary’s Harvest Contact Information: Ralph Greear
Office: 1-800-275-2756 Email: [email protected]
Merchandising News
Grower Spotlight: Bellinger Farms
July 27, 2016
Bellinger Farms have thrived in
the Eastern Oregon community of
Hermiston since 1941. A perfect
climate with warm dry days and cool
summer nights makes for extra sweet
watermelons. Founders, Ed and Ethel
challenged their son Bob (while still
in middle school) to test his farming
skills.
With 4 acres under his watch he
prepped the soil, planted, tended,
havested and sold the final crop
with no assistance from his proud
parents. Later Bob and his family
expanded the farming operation into
450 acres, which included 130 acres of
watermelons.
United Salad Co.
8448 NE 33rd Dr. Suite 100
Portland, OR 97211
Phone: 503-288-8300
Fax: 503-288-0300
Toll Free: 800-547-5536
unitedsalad.com
Duck Delivery Produce, Inc.
8448 NE 33rd Dr. Suite 120
Portland, OR 97211
Phone: 503-288-9380
Fax: 503-288-0400
Toll Free: 800-452-2481
duckdelivery.com
Duck Delivery of Washington, Inc.
1509 45th St E
Sumner, WA 98390
Phone: 253-891-8918
Fax: 253-891-9817
Toll Free: 800-275-2756
Pride Packing Co.
560 N Lateral B Rd
Wapato, WA 98951
Phone: 509-877-3836
Fax: 509-877-4209
Toll Free: 800-828-4106
pridepacking.com
Mary’s Harvest Fresh Foods
2705 NE Argyle
Portland, OR 97211
Phone: 503-808-9444
Fax: 503-808-9440
Toll Free: 855-446-2797
marysharvest.com
Page 5
Now Jack and his wife Donna, (the
third generation) manage the farm
that grows over 30 crops.
Now there are more ways than ever to
stay connected with United Salad Co.
Like us on Facebook to see daily
updates on products. Click on the
icon to check it out.
Follow
Follow us on Twitter for updates
on promotional or new items.
Click the icon to follow.
Follow
Follow Duck Delivery on
Instagram for photo updates.
Click on the icon to follow.
Click to Join Our
Weekly Email List
Click to sign up for our weekly
conventional, organic, and Mary’s
Harvest emails.
“Establish a reputation for honesty and loyalty, and
a commitment for providing the customer with the
best quality product.” Leo and Mary Spada