PDF - Mid American DreamScapes

VO L U M E T E N
ISSUE ONE
SUMMER 2009
PavestonePress
T H E
N E X T
G E N E R A T I O N
O F
P E R M E A B L E
P A V I N G
S O L U T I O N S
Dear Valued Customers,
WeMean
BUSINESS
the business
of serving
our
customers
Bob Schlegel,
Pavestone
Founder & CEO
Wow, we live in a changing world; the
markets, the economy, the environment. At
a recent town council meeting I attended,
the head of zoning reminded the developer
that the property must be designed for
"zero storm water run off" as the municipal
storm drainage infrastructure could not
handle any more!
Pavestone's vision since the beginning in
1980 was "to improve the landscape of the
USA with environment friendly concrete beauty" and today, now in our
29th year we are still striving to keep our world Clean, Green and
Beautiful. Permeable paving has become essential to naturally filter
our water, return it to the earth's aquifers and reduce or eliminate
expensive retention ponds, on-site storm water storage, municipal
infrastructure, flooding and pollutants in our rivers. Please check out
our new products in this newsletter. I assure you our mission to
"produce the highest quality products, exceed your expectations and
maintain the highest ethical standards" has not, and will not change!
OUR PROMISE
TO YOU:
New Products
New Services
New Dedication
TOGETHER WE CAN
Whatever your goals in design, development, supply, installation,
and/or simply enjoying the landscape, we want to help!
Permeable Interlocking Concrete Pavement, a
sustainable approach to stormwater management.
A Q&A interview with Ed Fioroni, Vice President of Distributor Sales and
Marketing, Pavestone Company, and the current Interlocking Concrete
Pavement Institute Chairman
Full article originally published in February 2009 issue of Landscape Architect and Specifier News
Controlling the quantity and quality of on-site runoff is a major concern across the
country. Design professionals and engineers are constantly searching for sustainable
approaches to site development. Permeable Interlocking Concrete Pavement (PICP) is
a fast growing sustainable design approach to stormwater management.
Q. What do see as factors moving sustainable design ahead in the future?
A. Sustainable approaches to site development come from the confluence of three societal
streams—legislative, economic and social. A substantial flow from within the United States
comes as sweeping national laws to reduce water runoff and pollution. Known as NPDES
or National Pollutant Discharge Elimination System regulations, these mandate the use of
post-construction best management practices (BMPs) such as PICP as part of states and
localities receiving permits for stormwater runoff emissions into public streams, lakes, rivers,
estuaries and bays. Such regulations are being implemented via state BMP manuals, with
the same guiding principles being adopted in many Canadian provinces. They are founded
on stormwater drainage design criteria, as well as in local municipal regulations.
(Continued on page 2)
>> contents
2 PICP
3 ECO-PAVESTONE PRODUCTS
4 SUPPORT
5 RELATIONSHIPS
6-7 TRAINING
8 AWARDS
2
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WeMean
PICP
helping preserve
our Earth's resources
(Continued from page 1)
A parallel legislative stream, particularly at the municipal level, is the
implementation of low impact development or LID principles in site design
and community scale design. LID relies on natural means for managing
stormwater in new and redevelopment projects. LID principles are merging
with sustainable stormwater management. LID principles and techniques will
likely transform and eventually supersede best management practice
manuals. Specifically, LID principles include:
1. Conserve vital ecological and natural resources: trees, streams, wetlands
and drainage courses.
2. Minimize hydrologic impacts by reducing imperviousness, conserving
natural drainage courses, reducing clearing, grading and pipes.
3. Maintain pre-development time of concentration for runoff by routing flows
to maintain travel times and discharge control.
4. Provide runoff storage and infiltration uniformly throughout the landscape
with small, on-site decentralized infiltration, detention and retention practices
such as permeable pavement, bio-retention, rain gardens, open swales and
roof gardens.
5. Educate the public and property owners
on runoff and pollution prevention measures
and benefits.
A second stream—an economic one—
is from rapidly rising energy and material
costs, much due to rising economies in
China and India that seek the same limited
petroleum and mineral resources as the
developed world. Higher prices remind all of
limits to available resources that sustain and
grow civilizations and cultures. Hence, lifecycle costs for best return on investment as
well as life-cycle assessment for
understanding environmental impacts are
becoming key factors in building and site
design decisions.
Courtesy ICPI
The third stream is social and
professionally
oriented,
i.e.,
the
development of evaluation systems for
selecting building and site technologies. The design professions have
embraced evaluation systems such as LEED® and Green Globes because
their clients (public or private sector) are seeking more economical solutions
to building and site design. Such evaluation systems feed legislative, LID and
owner/bank financing streams.
Q. How does Permeable Interlocking Concrete Pavement (PICP) support Low
Impact Development (LID) principles?
A. LID principles are merging with sustainable stormwater management.
Permeable Interlocking Concrete Pavement conserves on-site space
including roads, parking, stormwater infiltration and retention all combined
into the same space creating more green space or building opportunities. It
preserves wooded areas that would otherwise be cleared for stormwater
detention or retention ponds. PICP increases site infiltration that helps
maintain pre-development runoff volumes, peak flows and time of
concentration. It not only promotes tree survival and growth it can contribute
to urban heat island reduction through evaporation and reflective, light colored
pavers.
Q. Within the North American
design and construction community,
LEED® has emerged as a project
evaluation method for defining
sustainable design. What is LEED®
and how does PICP fit in?
A. Developed by the U.S. Green
Building Council (USGBC) in 1998,
and adopted by the Canadian
Green Building Council in 2003,
LEED®
provides
voluntary
guidelines for reducing energy and
wasted resources from building and
site design. LEED® is a consensus-based means for measuring building and
site performance. It promotes designs that integrate energy and resource
conservation. A primary objective of LEED® is to help facility owners reduce
maintenance and life-cycle costs. This is accomplished by including all
players in an integrated development
process during the design stages of a project.
LEED® rating systems have been developed
for new commercial construction and major
renovation projects (commonly used),
existing
building
operations
and
maintenance, commercial interior projects,
core and shell development projects, homes,
neighborhoods, multiple buildings and oncampus building projects and schools.
Permeable Interlocking Concrete Pavement
alone can earn a total of 3 LEED® points. 1
point under SS 6.1 Sustainable Sites Stormwater
Design: Quantity Control: requirement-(less than
50% site imperviousness: reduce to predevelopment peak discharge and quantity for
a 2 year, 24-hour storm; greater than 50%
site imperviousness: 25% volume decrease
from 2 year, 24-hour storm.), 1 point under
SS 6.2 Sustainable Sites Stormwater Design: Quality Control: requirement- (Capture
and treat 90% of average annual rainfall (0.5 to 1 in. or 13 to 25 mm
depending on region) Remove 80% of total suspended solids (TSS) and 1
point under WE 1.1 Water-efficient Landscaping: requirement- Reduce potable
water use for irrigation by 50%. All together the family of segmental concrete
pavements (This family includes interlocking concrete pavements, permeable
interlocking concrete pavements, concrete grid pavements and precast
concrete paving slabs.) can earn a total of 17 LEED® points.
Q. What other benefits are there from using Permeable Interlocking Concrete
Pavement?
A. The modular concrete units allow for project phasing and the open-graded
base and subbase materials are typically available locally. Another benefit
would be rain water harvesting, PICP is capable of storing water for on-site
irrigation or building grey water use. It can be designed with underground
stormwater storage systems, over many slower-draining clay soils and in cold
climates. It even processes and reduces pollutants from vehicular oil
drippings!
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Pavestone Press
3
Who says it has to be
industrial-looking?
Eco-Venetian Stone™
With the patented interlocking joints, the
Eco-Venetian Stone™ by Pavestone is the
latest in permeable product development.
Modular square and rectangle shapes, an
attractive cleft surface, and a non-industrial
aesthetic set it apart from other permeable
pavement treatments. The larger scale of
the Eco-Venetian Stone™ lends itself to
stately residential settings and more
expansive commercial applications.
WeMean
ECO-FRIENDLY
the next generation of
permeable paving solutions
Eco-Priora™
The new generation patented interlocking joints and nonchamfered top edge profile are singular to the Pavestone
Eco-Priora™ product. These attributes insure optimum
pavement performance unequaled in the permeable
paver industry. The structurally superior permeable
paving system with a narrow jointed and chamferless
surface diminishes vibration. Eco-Priora™ complies
dimensionally with current ADA requirements for walking
surfaces with horizontal spaces no greater than 1⁄2 inch.
The unique Eco-Priora™ joint profile allows surface
water to infiltrate into the pavement and its sub-layers,
assisting in meeting current EPA storm water
regulations and low impact developmental goals
(LID). The Eco-Priora™ product best achieves
the balance of aesthetic segmental paving and
the sustainability function of permeable
pavement.
4
Pavestone Press www.pavestone.com
WeMean
SUPPORT
a partner in
your success
• Expanded CO-OP Program
• Pre-approved templates
• Easy access for marketing tools
• Advertising Assistance Service
It is our intent to make our joint advertising efforts
easy to use and mutually beneficial for Pavestone
and our distributor and contractor partners.
PRINT ADVERTISING
You Design It ... Or We Can Help You!
The Pavestone Marketing Department will offer FREE ad design
service through our CO-OP Advertising Design Program.
Choose from sample ads / sizes or create a custom look. Our
department will work with our customers to provide press ready
artwork for publication
PRINT ADS • YELLOW PAGE ADS • BLUE BOOK
ADS • RADIO/TV SPOTS • TRADE SHOWS •
DIRECT MAIL PROGRAMS • YARD SIGNS •
WEBSITES • INTERNET ADS • APPAREL
New templates and other resources available on our Pavestone Marketing shared
FTP site. Contact the Marketing Department for your login access and password.
flyers
door hangers
yard signs
www.pavestone.com
Pavestone Press
5
business-building
resources
WeMean
RELATIONSHIPS
“Pavestone has partnered with our
company to create beautiful lifestyle
displays for our yard, with a new
layout featuring the latest products
installed within the next few weeks.
This is a terrific sales tool, giving our
customers a true vision of what can
be achieved in their own backyards.
Our strong relationship with the
Pavestone team has helped grow
both of our companies.”
Mike Whisenand,
Whiz-Q Stone
“My experience with the
CO-OP program has
been exceptional with
Pavestone, from the initial
questions, to design, and
implementation. As a
distributor I have many
vendors that say they have a co-op advertisement program, but none of them
explain what it is or how to use the program. But not Pavestone, our
representative came to us early this year and gave us all of the information that
was required to be a part of the co-op advertisement and the amount of money
we had to spend.
a true partner
“
in my business”
I was able to talk to the marketing department directly at Pavestone's home office and come up with a design for our mailers. This
marketing help in itself was exceptional, I mean how many distributors have a marketing department of their own? Pavestone
basically gave me access to their marketing team so really it became my marketing team.
I really appreciate what Pavestoneʼs team did for me and they have truly demonstrated that they are a true partner in my
business, times are tough right now and we all can use a little help, Pavestone provided me with that help. The difference
between a good idea and a great idea is follow-through, Pavestone has made the co-op advertising program a great idea for me
and my company.”
Raju Singh Sidhu, President, of Operations, Crown Hill Materials, Landscape & Masonry Supplies
Pavestone Press www.pavestone.com
6
WeMean
TRAINING
business-building
resources
THE VALUE OF TRAINING
Training employees whether in sales, front counter
or any position makes the employee feel much more
confident in their role and daily activities.
“
Bobby Staten, President, Pavestone Company
“As for the training experience all I can
say is I wish we would have done this
sooner. Many of the skills learned
through the training our staff are
implementing on their own because
they know the skills work. The skills
have taught our front line people how
to deliver bad news to making the
customer feel special when they call in.
As we learned in the training, the skills
are useless unless you create an
environment and practice using the
skills. Every Monday in our team
huddle we discuss a situation from the
week before and then what skill we
used to deal with it. The most important
thing is that our customers have called
and provided feedback that things have
changed at Basalite Dupont. That
alone tells me we were successful.”
Blair Harter , Sales Manager,
Basalite in Dupont Washington
”
"Having been in Landscaping sales for many years, I
was skeptical as to what a course like this could offer.
I was pleasantly surprised by the number of good
'common sense' ideas I picked up from this training."
Jim Humiston, Sales Manager
Kirkwood Material Supply
Counter
SalesTraining
“This class was very informative and brought many valid points to mind
when dealing with upset customers. It also gave me the opportunity to
work with my peers and learn a more efficient way of listening to others
needs.”
Kiersten Smith
“A great eye opening seminar for those in customer service.”
Mark Theuerl
“The class was very beneficial to me and my sales team, we learned
how to listen better and found new ways to make our customers happy.”
Raquel Skelton
www.pavestone.com
Pavestone Press
7
Atlanta-area contractors learn while doing
in a hands-on seminar where the group
built a raised patio featuring Highland
Stone® retaining wall finished with the
Pavestone circle kit. The Pavestonesponsored seminar was held at Walker
Materials in Tyrone, GA and was
instructed by Tim Huinker, installation
specialist at Anchor Wall System.
WeMean
TRAINING
learning while doing
“Contractors have been asking me this year how to
survive a ʻdownʼ year,” said Tim Huinker, installation
specialist for Anchor Wall Systems and a 20-year
hardscapes installation veteran,” “I tell them to step
back to the basics by attending a training class, making
sure their installation and business practices are
efficient, and offering designs and bids that set
themselves apart from other contractors.”
At the Walker and Stone Forest events that Pavestone
sponsored, we taught contractors how to build a raised
patio with steps and how to build column units, which
are affordable installations that will set a contractor
apart from the average company thatʼs just bidding a
simple wall.”
8
Pavestone Press www.pavestone.com
CONGRATULATIONS!
2008 NCMA / ICPI Design
Award of Excellence Winner
A distinguished four-member jury panel including AIA, ASLA members,
meet at NCMA and made their selections and determined the winners
of the 2008 NCMA / ICPI Design Awards of Excellence.
The members of NCMA, the jury panel, and all the other involved parties recognize projects, architects, designers, and product producers
for their outstanding use of concrete masonry and hardscape products.
Award of Excellence – Hardscapes-Pavers:
TCU Brown-Lupton University Union, Fort Worth, Texas
Landscape Architect: Newman, Jackson, Bieberstein, Inc.
Contractor: Arlington Pavers, Inc.
Manufacturer: Pavestone Company
a partner
in your
uccess
WeMean
BUSINESS
new products
eco-friendly solutions
support
relationships
training
dedication
ATLANTA, GA:
AUSTIN/SAN ANTONIO, TX:
BOSTON, MA:
CHARLOTTE, NC:
CINCINNATI, OH:
COLORADO SPRINGS, CO:
DALLAS/FT. WORTH, TX:
DENVER, CO:
HAGERSTOWN, MD:
HOUSTON, TX:
KANSAS CITY, MO:
LAS VEGAS, NV:
NEW ORLEANS, LA:
PHOENIX, AZ:
CAPE GIRARDEAU, MO:
SACRAMENTO/WINTERS, CA:
(770) 306-9691
(512) 558-7283
(508) 947-6001
(704) 588-4747
(513) 474-3783
(719) 322-0101
(817) 481-5802
(303) 287-3700
(240) 420-3780
(281) 391-7283
(816) 524-9900
(702) 221-2700
(985) 882-9111
(602) 257-4588
(573) 332-8312
(530) 795-4400
4835 LBJ FREEWAY, SUITE 700
DALLAS, TEXAS 75244
www.pavestone.com
© 2009 by Pavestone Company. All Rights Reserved.
, Improving Your Landscape™, Eco-Venetian ™, are trademarks of the Pavestone
Company. Eco-Priora™ is a trademark of F. von Langsdorff. Protected by one or more of the following patents:U.S. Patent 5,902,069 U.S. Patent
6,857,244. Pavestone is a licensed manufacturer of Anchor Wall Systems, Inc. The ‘A’ logo, Anchor, Anchor Wall Systems and all Anchor product
names are trademarks of Anchor Wall Systems, Inc.