Tracking the Chilean import market
Transcription
Tracking the Chilean import market
COMPLIANCE INITIATIVES: EUROPE TAKES ON SULPHUR IN THE CARGO: SUPPORTING B IOENERGY IN LATIN AMERICA FAST FACTS: KEY WAYS TO BENEFITFROM OUTSOURCING 3PL OUR INDUSTRY Tracking the Chilean import market WALLENIUS WILHELMSEN LOGISTICS MAGAZINE FOR CUSTOMERS ISSUE 1/2015 ROADSHOW VIRTUOSO The lights, action and logistics of a European car show. VENTURE 01.2015 CONTENT CONTACT VENTURE NO 1 APRIL 2015 Published by Wallenius Wilhelmsen Logistics AS, Box 33, N-1324 Lysaker, Norway. Editor Cathrine W. Horn. Publisher responsible under Swedish press law Anna Larsson. Editorial production Spoon, Stockholm. Environmental care This magazine is produced in accordance with the Nordic eco-labelling system, the Swan. Front cover Mercedes Next issue June 2015. Copyright Texts and images in Venture may not be republished without permission from the editor or publisher responsible. Printer Trydells, Sweden. WALLENIUS WILHELMSEN LOGISTICS HEADQUARTER +47 67 82 57 00 Find your local customer care office here: www.2wglobal.com/support/customerservice-contacts/ If you have any comments related to Venture or questions about subscriptions, please email: [email protected] 8 THE PERFECT HANDOVER: EUROPEAN TOURS There’s no business like the automotive show business. 4 NETWORK UPDATE: What’s new and noteworthy in the world of WWL. 12 INTERVIEW: European Commission talks about sulphur regulation. 14 Far eastern connectivity The Tianjin VPC offers services at a strategic spot in China 16 Ephemeral architecture Check out the world’s tallest sandcastle. 17 Battling the bug All you need to know about stinkbugs. 2 VENTURE 1 2015 20 FAST FACTS: How to increase outsourcing benefits Key steps to an efficient search. 22 Royalty down under The King and Queen of Norway visit Australia’s sites and landmarks. 24 OUR INDUSTRY: Market of import Growing economy increases imports of auto and heavy machinery. EDITORIAL Connecting the world CONNECTIVITY IS AT THE HEART OF LOGISTICS, and part of what makes this business so fascinating. Our industry is a bridge that brings people, technology and products together to meet the demands of a complex world that is both growing (population-wise) and shrinking due to improving physical and digital communication technology. I RECENTLY HAD THE HONOUR to attend the delivery of the first of the new generation Hitachi high-speed railcar units to the UK from Japan. The new electric trains are part of a modernisation project that the UK Rail Minister Claire Perry called, “a renaissance in rail travel in the UK”, delivering comfortable, environmentally efficient transport to the region. I was humbled and very pleased with WWL’s role in bringing Japanese transport technology to the British public, and could not help but observe the similarities that we share with the new high-speed trains: we, too, endeavour to deliver smooth, prompt and environmentally mindful transport of cars, equipment and, yes, trains, to customers around the world. 6 IN THE CARGO: TOWERING SUCCESS Supporting bioenergy in Latin America. 18 THIS ISSUE OF VENTURE MAGAZINE is replete with examples of such stories from across the globe. While regular readers know that we typically feature articles reflecting our international footprint, this first issue of 2015 highlights the truly global nature of our business. We visit vehicle processing centres in Mexico and China, discuss the state of auto imports in Chile, travel around Australia with the Norwegian royal couple, review the shipment of massive evaporator towers from Brazil to Venezuela that support the burgeoning bioenergy sector in the region, and much more. CONNECTING WITH YOU 18 ON SITE: MEXICO CITY Mexico City’s VPC offers OEM’s increased efficiency. is the goal of this magazine, wherever you are in the world, and I hope you enjoy this issue as much as we enjoyed all the projects reflected in its pages. CHRIS CONNOR PRESIDENT & CEO, WALLENIUS WILHELMSEN LOGISTICS VENTURE 1 2015 3 NETWORK UPDATE Shared expertise NEW SOUTH WALES SEEKS INDUSTRY INPUT ON MARITIME EMISSIONS. T he growth of international trade presents a global environmental challenge to finding and meeting targets for maritime emissions, such as sulphur. Emission Control Areas (ECAs) establish stricter controls for emissions within their waters than is otherwise the case. For example, as of January 2015 limits for sulphur content in ECAs dropped to 0.10 per cent, whereas the global cap is 3.5 per cent. Some countries or regions within countries that are not within ECAs are investigating ways to reduce maritime emissions. New South Wales (NSW), Australia, is no exception. Recently, the NSW Environmental Protection Agency (EPA) invited members from the shipping industry, associations, ports and government agencies to a forum in Sydney. The meeting was held to share ideas and information about the EPA’s plan to implement measures to reduce shipping emissions. WWL’s Roger Strevens was the lone speaker representing the shipping industry addressing those in attendance. “At the forum, I outlined WWL’s fourstream approach to sulphur,” says Strevens. “I also spoke about the importance of compliance, but the keynote to my speech was the inherent challenges of sulphur regulation enforcement.” STREVENS OUTLINED SOME OF the larger issues facing enforcement authorities today, including the competence and capacity of the inspectors, which differs at every port; the problems with detecting compliance while vessels are underway (i.e., not at berth); and jurisdiction. Still, Strevens emphasised the criticality of robust enforcement not withstanding these challenges. “What I told those assembled,” says Strevens, “was that this is a global industry with a global regulator and that therefore the industry preference is for regulatory initiatives to be channeled through the International Maritime Organization (IMO). There are advantages to be reaped from that approach: communication would absolutely be better and smoother, and a patchwork of different and possibly con- NEWS IN BRIEF WWL LAUNCHES FIRST POST PANAMAX VESSEL – THE THERMOPYLAE Wallenius Wilhelmsen Logistics recently launched MV Thermopylae, the first of its new generation of Post-Panamax High Efficiency RoRo (HERO) vessels. Measuring in at 36.5 metres wide and 199.99 metres long, the Thermopylae features five liftable car decks, providing more configurations for a wider variety of customer cargo. The vessels shallow draft allows it to call ports with shallower depths, increasing the scope of its service. The Thermopylae’s design showcases emission reducing features such as 4 VENTURE 1 2015 a streamlined bow, new Promas rudder and an engine that allows the vessel to operate more efficiently in an increased range of speeds and drafts. In addition, the vessel is fitted with an Exhaust Gas Cleaning System that reduces sulphur emissions to below 0.1 per cent in compliance with new ECA regulations. This system also removes 70 per cent of particulate matter, significantly reducing nitrogen oxide emissions. The Thermopylae’s maiden voyage will take place on WWL’s Asia-Europe route, starting in the port of Hitachinaka, Japan, and landing in Bremerhaven, Germany. WWL DELIVERS HIGH-SPEED TRAINS TO UK As part of the GBP 5.7 billion Intercity Express Programme (IEP) to improve infrastructure, rolling stock and franchise changes needed to support growth and improvements on Britain’s busiest intercity rail routes, Hitachi successfully delivered the first of 110 high-speed railcar units. Crowds of invited dignitaries, press and curious onlookers gathered in Southampton to watch the delivery. “We are investing record amounts building a world-class railway that provides more seats, more services and better journeys,” says UK Rail Minister Claire Perry. THIS IS A GLOBAL INDUSTRY WITH A GLOBAL REGULATOR AND THEREFORE THE INDUSTRY PREFERENCE IS FOR REGULATORY INITIATIVES TO BE CHANNELED THROUGH THE INTERNATIONAL MARITIME ORGANIZATION ROGER STEEVENS WWL flicting local regulation can be avoided. The net effect is that the regulation results stand a better chance of achieving the intended goal on emissions reduction. IN 2014, THE EPA COMMISSIONED international experts Det Norske Veritas Germanischer Lloyd (DNVGL) to assess the feasibility of emission reduction measures for ships at NSW ports. DNVGL will present its findings in 2015, and the NSW EPA should make its decision shortly thereafter. The first Hitachi Class 800 train will be part of a new programme of trains on the Great Western and East Coast main lines. “These trains will transform rail travel for passengers travelling between many of the great towns and cities of England, Scotland and Wales, provide a massive jobs boost for Britain and deliver billions of pounds of benefits for our economy,” says Perry. WWL ANNOUNCES NEW VEHICLE PROCESSING FACILITY AT PORT OF GALVESTON WWL has broken ground on a new car-processing centre at the Port of Ask an Expert For quite some time India has been billed as the next big market, with business opportunities ever ripe for the taking. Yet this has still not come fully to fruition. Head of WWL Global Market Intelligence, Ari Marjamaa, explains why this may all be changing thanks to a new government with a new approach to an old question. Why has India failed in the past to live up to growth expectations? WWL’S 4-STREAM APPROACH The four-stream approach to addressing sulphur regulation involves assessing four main compliance solution approaches, namely: using bunker oil with a 0.1% sulphur content; alternative energy sources, such as liquefied natural gas, biodiesel and solar power; installing exhaust cleaning systems (scrubbers); and the use of distillates, such as marine gas oil. Galveston in Texas. The state-of-theart facility will cover approximately 8 hectares (20 acres) of land at the port and will have the capacity to provide full technical services and body shop work, storage and inspections for up to 36,000 cars per year. The facility will be located adjacent to WWL’s equipment processing centre at the Port of Galveston, which has served the import, processing and storage needs of heavy equipment manufacturers since 2011. The new auto processing centre will provide car manufacturers with a cohesive solution for the transport and finishing needs of new vehicles for the growing Gulf Coast auto markets. India has been the ‘next big thing’ for many years, with analysts and commentators repeating themselves in stating that “this is India’s decade”, only to be disappointed by weaker growth than expected, lower investment levels and a disappointing market performance. Its highly autonomous federal states are not willing to relinquish power to the central government, and its national politics has been a family affair for decades, not solely to its benefit. Can recently elected Prime Minister Narendra Modi substantially change India’s market performance? Modi’s landslide victory for the Bharatiya Janata Party (BJP) in 2014 was built on a promise of “airing out the closet”, shaking up central government, driving change and a pro-business sentiment, transforming the opinion on Indian business and politics. Modi pledged to speed government decision-making and remove bureaucratic hurdles that have slowed development. In his previous role Modi did deliver in the state he ran, creating an economic turnaround in Gujarat. What can Modi do to jump-start the Indian economy? Central to Modi’s campaign has been a focus on re-launching India as a destination for foreign investment and manufacturing. The automotive industry in India has gone through a few difficult years, with very weak domestic market development threatening the viability of manufacturing investments made when things looked better. Forecasts now call for an improvement in the Indian sales growth, a welcome respite after the 8 per cent sales drop in 2013. For the rest of the decade Indian auto sales are expected to grow by around 10 per cent annually. On the back of recent weakness, Indian auto exports have been boosted, with almost 450,000 units shipped abroad in 2013 by blue chip OEMs to developed markets across the globe. VENTURE 1 2015 5 In the cargo Innovative logistics solutions ABOUT THE TOWERS Three large evaporator towers, each 48 m high, were transported from the Port of Santos, Brazil, to the Puerto Cabello, Venezuela, on board the WWL vessel TAGUS. In order to ensure safe handling, the towers were divided into four parts, each with an average height of 12.5 m – bringing the total shipment to 12 modules. The towers were loaded and unloaded using roll trailers and safely lashed below deck, thereby minimising handling and lifting. Brazilian bioenergy equipment manufacturer JW Equipamentos chose a RoRo solution for a complex shipment of evaporator towers measuring almost 150 metres long. WORDS ISABEL KLIGER TOWERING SUCCESS W ith the largest conventional oil reserves and the second-largest reserves of natural gas in the Western Hemisphere, Venezuela is one of the world’s leading crude oil exporters. Under pressure from the international community, however, the country is also ramping up its production of alternative fuels, such as ethanol. One company that is supporting the diversification of the Venezuelan energy market is JW Equipamentos from Brazil – a specialist manufacturer of equipment for the bioenergy sector. In 2011, JW Equipamentos, which has 30 years’ experience developing projects and manufacturing equipment for bioenergy 6 VENTURE 1 2015 distilleries around the world, chartered a breakbulk vessel to deliver its first shipment of distillery equipment to Venezuela. The project was subsequently delayed and it was not until 2014 that Venezuela was ready for its next delivery. This time, the product was extremely complex – three large evaporator towers, each 48 metres high, had to be shipped from the Port of Santos, Brazil, to Puerto Cabello, Venezuela. The towers will form part of the new ethanol distilleries in the Venezuelan states of Barinas, Portuguesa, Cojedes and Trujillo. JW Equipamentos approached freight forwarder MZX Logistics asking for a good transport solution. “The cargo had out-of-gauge dimensions and a complex structure that required safe handling,” says Marcia Vaz, General Manager of MZX Logistics. “WWL presented an excellent RoRo solution, using roll trailers and specialist equipment to ensure secure, efficient operations.” According to Rodrigo Costa, WWL Brazil Sales Executive, the main challenge in the project was changing JW Equipamentos’ perspective on how to ship its products. “The manufacturer had previously chartered break bulk vessels for shipments like these,” explains Costa. “We put a great deal of time and effort into explaining the benefits of a RoRo solution to both MZX and JW Equipamentos.” TO ENSURE SAFE HANDLING, the towers were split into four parts, each with an average height of 12.5 metres. At the port, WWL used roll trailers for loading and unloading, thereby minimising the need for extra handling and lifting. On arrival in Venezuela, they were collected by the end customer, Odebrecht, for onward transport by truck to the distilleries. “I personally oversaw the loading process and the timing was excellent,” says Vaz. “It took only about four hours to load the 12 modules and the handlers managed it with experience and ease. “We’re very satisfied with the outcome. There were no risks involved in this operation; everything went very well.” The regularity of WWL’s ocean service from Brazil to Venezuela was another vital factor that helped JW Equipamentos go with a RoRo solution. This afforded the customer, who did not know the exact dates of the shipment, flexibility with the timing, along with a guaranteed sailing schedule. Another challenge was to ensure the product was ready for ocean transport on time. Costa explains that a license is required for certain over-sized products and it is not uncommon for high-value cargo to be delayed in Brazilian customs. “We negotiated with the terminal and they agreed to allow us to deliver the cargo early,” he says. “As a result, it was customs-cleared and ready to go a week before the shipment date,” he says. “At MZX Logistics, we’re always interested in finding reliable partners for our projects,” says Vaz. “WWL gave us an excellent solution and was very flexible.” ABOUT JW EQUIPAMENTOS Founded in 1995, JW Indústria e Comércio de Equipamentos em Aço Inoxidável specialises in the development of projects and manufacturing equipment for distilleries in the bioenergy sector. With more than 30 years of experience in this sector, JW Equipamentos’ proven technology-based production methods meet all the international standards for quality and safety. JW Equipamentos, based in São Paulo, has provided products and services to bioenergy projects in many countries, including Brazil, Angola, Argentina, Bolivia, Colombia, Costa Rica, Martinique, Peru, Uruguay, Venezuela and Zimbabwe. VENTURE 1 2015 7 THE PERFECT HANDOVER SEE THE ROAD S DESTINATIONS HOW ON PAGE 10 The logistics of car events can be as challenging to execute as the events themselves. EUROPEAN TOURS Whether to show off the latest models or train employees on the newest features, vehicle roadshows play an essential role in showcasing the current crop of automakers’ offerings to the media, customers and dealers alike. Y WORDS JONATHAN EWING ou’d be hard pressed to find someone who doesn’t like new cars: Sleek lines, roaring engines, that new car smell – they all elicit an almost childlike wonder for modernday models. And the latest features in the cars are often mesmerizing elements that one-up the previous year’s model. That’s why automakers host elaborate launch events: to introduce their staff and the rest of the world to the latest car models and series. Getting the cars to the venues, however, isn’t always a smooth ride. Transporting vehicles thousands of 8 VENTURE 1 2015 kilometres across international borders can be almost as challenging as the overall logistics of the event. Companies often need to hire several logistics firms that speak many languages in order to handle the complex tasks associated with long-distance shipping, customs and tax clearance. In addition, often only a few test models exist at this stage and the cars must travel surreptitiously so that they remain concealed from the public and competition. Indeed, different modes of transport, Trucking, short-sea shipping or even truck towing is often used to get the cars to their location. There’s only one chance to get cars to launch events on time, so logistics operations must work efficiently. such as trucking, short-sea shipping or even truck towing, are necessary to reach nearby and even difficult locations from the Canary or Balearic Islands, to the city centres of Berlin or Barcelona. By outsourcing these activities, automakers can redirect their time and resources to the event itself. CASE IN POINT: Mercedes-Benz needed to deliver more than 300 cars from its factories in Germany to Portugal for 15,000 sales people from 89 countries attending Elaborate launch events stir the imaginations of both customers and employees. the Mercedes Benz Global Training Experience. The German car manufacturer’s worldwide sales force was to be trained on these models at this critical event. “I prefer to use just one logistics company,” says Joachim Grässle, Mercedes-Benz Global Training. “Dealing with four or five companies only increases the possibility that something will go wrong, because the job becomes much more complicated. Having one logistics provider with a good infrastructure and staff to deal with any unexpected problems we might encounter is best.” THE WWL SPAIN OFFICE was tasked with negotiating all of the logistical hurdles. The team used 44 trucks to transport the complete fleet for the event from Stuttgart to Faro and back. “For Mercedes and for most other auto manufacturers, press campaigns and dealer events are vital affairs that raise awareness for arrival of new car models,” he says. “When you’re doing an event in Faro or in any other part of the world, there’s only one chance to get the cars in place so that means that everyone has to be briefed and the operation has to move like clock-work.” ABOUT MULTILINGUAL ASSISTANCE When working within Europe, proper communication requires a staff that can speak many languages, including German, French, Portuguese and English. WWL’s team speaks 15 European languages, which helps in a variety of tasks including communicating with drivers and customers, local authorities and acting as translators between the customer, local agencies and any other employees onsite. VENTURE 1 2015 9 THE PERFECT HANDOVER W O H S D A O R S N O I T A C LO MercedesBenz Global Training Experience, FARO, PORTUGAL Clever driving – Smart Forfour & Smart Fortwo, press event BARCELONA, SPAIN Touring ermany – G BMW 2 series Active Tourer Roadshow, GERMANY Porsche Macan dealer event, BARCELONA, SPAIN “YOU NEED A LOGISTICS COMPANY THAT HAS THE MUSCLE AND BRAINS TO GET THE JOB DONE WITHOUT ANY COMPLICATIONS” “TO MAKE THE SHOW WORK, IT IS CRITICAL TO USE A COMPANY WITH DEPTH OF LOGISTICS EXPERIENCE AND WHO SOLVES COMPLICATED PROBLEMS, BEING ALWAYS ON TIME WITH NO DAMAGES MAKES A HUGE DIFFERENCE.” Training days – Mercedes-Benz Global Training Experience, Faro, Portugal The Mercedes Benz Global Training department chose Southern Portugal as the venue for the Global Training Experience 2014. In an exclusive area close to Faro, Portugal, the Mercedes event hosted more than 15,000 participants from 89 different countries. Participants from the manufacturer’s worldwide sales organization were trained on new models such as the Mercedes Benz C-Class, GLK-Class and V-Class. WWL Ibérica used 44 trucks to deliver the fleet of vehicles from Stuttgart, Germany to Faro, Portugal and back. Touring Germany – BMW 2 series Active Tourer Roadshow, Germany, by Department of Style During September and October 2014, automanufacturer BMW conducted a roadshow in 10 German cities in order to present its new model BMW 2series Active Tourer to the market. In cooperation with one of Europe’s leading event agencies, Germany-based, Department of Style, WWL developed and carried out the transportation concept for this roadshow. A total of 35 WWL trucks were used to transport the cars between the cities. 10 VENTURE 1 2015 Clever driving – Smart Forfour & Smart Fortwo, press event, Barcelona, Spain German auto manufacturer Daimler invited international journalists to Barcelona, Spain to present its new models Smart Fourfour and Smart Fourtwo during a two-day-event program featuring test drives and activities. WWL managed the logistics and transportation of 106 Smart cars from Stuttgart to Barcelona and back. Porsche Macan dealer event, Barcelona Porsche’s worldwide dealer event took place in Barcelona. During a two-day-event, participants were able to experience the new Porsche Macan. WWL Ibérica handled the transportation of new Macans (for test driving), Porsche 911s (for the Porsche Driving School) and Porsche shuttle cars for the staff, for the round trip from Stuttgart to Barcelona. INTERVIEW MARIANNE WENNING, DIRECTOR QUALITY OF LIFE, WATER & AIR, EUROPEAN COMMISSION COMPLIANCE IN THE UNION The European Union’s long-term air pollution reduction goals got a boost in January with the introduction of new maritime regulations. Venture magazine spoke with the Commission about its approach to compliance and what Member States are doing to support this strategy. WORDS JEAN-PAUL SMALL T ackling the issue of air quality in and around the European Union (EU) is one of the European Commission’s (EC’s) most pressing environmental issues. As of January 2015, the revised EU Sulphur Directive, which addresses air pollution from shipping, reduced the amount of sulphur present in marine fuels to .10 per cent in EU Sulphur Emission Control Areas (SECAs). But the reductions won’t stop there. “To further minimise competitive distortion between EU sea areas and decrease sulphur oxide pollutants in the air, the Sulphur Directive mandates the entry into force of a sulphur limit of 0.5 per cent as of 2020 for all EU waters also outside the SECAs,” says EC Environment, Maritime Affairs, Fisheries, Health and Food Safety spokesperson, Enrico Brivio. “Since the health impacts of maritime air pollution remain a concern in all areas of the EU, the Commission would welcome the introduction of additional SECAs in other EU waters, which is most effectively done by Member States through the International Maritime Organisation (IMO) before transposition into EU law. Regardless of the developments with the IMO on the mandatory global cap (0.5 per cent), we will continue with our Sulphur reduction mandate for 2020.” THE CURRENT LIMITS are the culmination of many policy steps to combat the issue of air pollution. In 2005, the EC concluded that without further action sulphur emissions from shipping would exceed those from all land-based sources in the EU by 2020. However, achieving air quality levels that do not give rise to significant negative “TO FURTHER MINIMISE COMPETITIVE DISTORTION BETWEEN EU SEA AREAS AND DECREASE SULPHUR OXIDE POLLUTANTS IN THE AIR, THE SULPHUR DIRECTIVE MANDATES THE ENTRY INTO FORCE OF A SULPHUR LIMIT OF 0.5 PERCENT AS OF 2020 FOR ALL EU WATERS ALSO OUTSIDE THE SECAS.” impacts or risks to human health and the environment is no easy task. Compliance has proven to be difficult due to a variety of obstacles not easily cleared. For instance, detecting whether vessels underway are sulphur compliant can be costly, and the competence and capacity of each inspector differs at every port. Once enacted in national law, the Sulphur Directive should help combat some of these issues, and make enforcement more manageable. A recent Implementing Decision of the EU will facilitate this process by laying down a cost-effective and harmonised approach for inspections, fuel sampling and better cooperation among EU states. “So far, 23 Member States have partially or completely enacted the Directive into national legislation,” says Brivio. “The Commission is urging those Member States that have not yet done so to send as soon as possible details about how EU legislation on the sulphur content of marine fuels is being enacted in their domestic law. THE COMMISSION HAS PUT into place addi- tional initiatives meant to further the goal of strengthening the compliance culture in the EU. “A new, voluntary electronic enforcement tool, Thetis-S, allows competent authorities in Member States to electronically record and share the outcomes of their sulphur inspections,” says Brivio. “The system will allow the level of noncompliance across the EU to be accurately assessed. By the end of February, nearly 500 inspection results had been entered into the system with only very few noncompliance cases reported so far. This is a positive sign but of course it is still too early to draw any conclusion regarding overall compliance.” WWL is a founding member of the Trident Alliance, a coalition of shipping owners with a common interest in robust enforcement of maritime sulphur regulations, serving the best interests of the environment and human health as well as creating a level playing field for business. The main focus is on communication to raise awareness regarding the risks of weak enforcement, supported by member companies’ transparency, as well as on initiatives to foster innovation in enforcement technology. Read more on tridentalliance.org. VENTURE 1 2015 13 Far Eastern connectivity A new vehicle processing centre (VPC) in Tianjin offers a complete range of services at China’s second largest port – a key gateway that links Beijing and Northern China with the rest of the world. I WORDS ISABELLE KLIGER PHOTO WANG JING n recent years, China has firmly established itself as one of the most strategic global markets for automotive manufacturers. In 2013, vehicle sales in the world’s most populous country approached 22 million units, making it the number one market for new car sales, well ahead of the US, which racked up 15.6 million light-duty vehicle sales. Although China’s GDP growth, which has been among the highest in the world in the past two decades, is predicted to slow to around 7 percent this year, it is still enjoying a high level of consumer confidence – not least due to a continuing increase in middleincome earners. Nowhere is this tendency more apparent than in Tianjin, China’s third most populous city. Over the last few years, Tianjin has enjoyed a growth rate that is almost double the national average, second only to Inner Mongolia. Meanwhile, ongoing infrastructure spending is continuing to buoy its economy. All of which is why WWL recently opened a new vehicle processing centre (VPC) in the city. ABOUT WWL IN CHINA Established in 1998, WWL China Ltd., offers high quality import and export, storage and logistics services in one of the world’s fastest growing markets. With offices in Beijing, Dalian, Guangzhou, Chengdu, Shanghai and Tianjin, it has also invested heavily in the ports of Shanghai and Tianjin, both of which are vital hubs for automotive and rolling equipment customers in the region. WWL operates three modern, full-service VPCs in China – strategically located close to the ports of Haitong (for Shanghai), Guangzhou and Tianjin. The company also provide trucking to dealerships across China. 14 VENTURE 1 2015 “It’s no coincidence that WWL has decided to invest in a VPC in this part of China,” says Joanne Zhang, Head of WWL Tianjin. “Tianjin is a key hub – with excellent shipping connections to large parts of Asia, along with continuously improving road and rail links to the nearby capital, Beijing, and the rest of Northern China.” TIANJIN PORT, the highest-grade artificial port in the world, is the main hub connecting Northeast Asia with Central and West Asia. It enjoys trade relations with more than 500 ports in over 180 countries and regions, serving 14 provinces, municipalities and autonomous regions that cover 52 per cent of China’s vast territory. The new VPC, which is a joint venture between WWL China Ltd and Tianjin Port Group (TPG), is a natural continuation of the existing collaboration between the two companies. “This is the next milestone in our partnership with TPG, after WWL acquired a minority share in the Tianjin RoRo terminals back in 2008,” she says, adding that Tianjin’s two RoRo terminals allow for very efficient loading and discharge operations. “Furthermore, its location within the bonded port of the Dongjiang Free Trade Zone allows customers to take advantage of the opportunity to withhold duty payments until their products leave the free trade zone, thereby improving their cash flow.” WWL’s new Dongjiang VPC is an excellent complement to its two existing VPCs in Shanghai and Guangzhou. The company can now offer vehicle processing capabilities at the three leading automotive ports in China. With 140,000 square metres of storage space, the Tianjin centre offers a complete range of processing services, from inspection and customs clearance, vehicle shuttling, storage of bonded and duty-paid vehicles, pre-delivery inspection, washing, repairs and delivery to customers. THE FACILITY WILL ALSO HAVE a Chinese Import Quality (CIQ) station on site, allowing all cars to pass through the strict CIQ inspection process without needing to be moved to an off-site location. According to Zhang, WWL’s VPC is currently alone in offering this service at Tianjin Port. “The local government predicts that the number of vehicles discharged at the East Port will reach at least 100,000 per year going forward,” she says. “Last year, 127,000 units were discharged here and the forecast for 2015 is around 150,000 to 170,000 units.” ● “TIANJIN IS A KEY HUB – WITH EXCELLENT SHIPPING CONNECTIONS TO LARGE PARTS OF ASIA, ALONG WITH CONTINUOUSLY IMPROVING ROAD AND RAIL LINKS TO THE NEARBY CAPITAL, BEIJING, AND THE REST OF NORTHERN CHINA.” JOANNE ZHANG, HEAD OF WWL TIANJIN VENTURE 1 2015 15 A giant structure on a beach in Brazil was named the world’s tallest sandcastle by Guinness World Records. A record- setting effort by Caterpillar and the Sand Guys. EPHEMERAL ARCHITECTURE F WORDS JEAN-PAUL SMALL PHOTO THE SAND GUYS WORLD’S TALLEST SANDCASTLE BY THE NUMBERS or a few days in November 2014, the beach in the Brazilian city of Niteroi hosted the largest sandcastle ever built in recorded history. Artists Rusty Croft and Kirk Rademaker, internationally known as the Sand Guys, spearheaded the project to build the impermanent palace with world-renowned construction equipment manufacturer Caterpillar Inc. For Croft, a sand sculptor for 18 years, the project wasn’t his first dalliance with fame. “Kirk and I had a TV show called Sand Masters and in one season we sculpted more than three million tonnes of sand,” he says. “Still, this is the tallest sandcastle we’ve ever built.” With a height of 12.59 metres, the sandcastle took more than a week to construct using 20 truckloads of sand and construction equipment from their partner. “The project was art and engineering combined,” says Rademaker. “The heavy machinery really saved a lot of time.” A team from Guinness World Records visited the sculpture and, after measuring it from ground to tip, the keepers of records confirmed it had claimed the title of world’s tallest sandcastle. The Sand Guys, who have been hired to create sand sculptures for the likes of Yahoo!, Google and Facebook, feel that 2015 will be their busiest year yet. The duo are writing a book about their lives and work, and the projects keep on rolling in. But for Croft and Rademaker, they’re happiest to be sculpting the medium they love. “THIS HAS BEEN ONE OF the major highlights of my life, not only being able to work on such an enormous scale with such an enigmatic medium, but sharing it with so many different cultures,” says Croft. “When people see us make something extraordinary out of something so ordinary, it instantly ignites their imaginations.” 12.59 20 15 734 Height in metres of the sand castle, the tallest in recorded history. Truckloads of sand used to build the sandcastle. DAYS to build the sandcastle. Cubic metres of sand used to build the sandcastle. BATTLING the bug Brown marmorated stink bugs are the cause of new shipping regulations for North America and Oceania. WORDS ALANNAH EAMES E arlier this year, brown marmorated stink bugs were found in cargo of machinery, parts and tires bound for Australia and New Zealand orginating from North America. While the brown marmorated stink bug is a known agricultural pest in the US and Asia, to date, they have not spread to the Oceania region. These stink bugs feed on fruit and vegetable crops, which can cause serious damage to the local agriculture. They go into hibernation in winter, often hiding in houses, ships, buildings and agricultural equipment. Due to the risk of this pest spreading as an invasive species and threatening the agricultural industry in Oceania, both the Department of Agriculture in Australia and the Ministry for Primary Industries in New Zealand implemented new emergency regulations for cargo leaving North America for Oceania from late 2014. To summarise, all products shipped from North America must be pre-treated to ensure that there are no live stink bugs present when they leave for Oceania. New Zealand Pretreatment options become mandatory for all cargo loaded the the USA for New Zealand ports. These include a range of treatments including methyl bromide, heat treatment and sulfuryl fluoride. The Ministy for Primary Industries released a new directive that all importers of cargo loaded from any US port must apply for a Biosecurity Authority Clearance Certificate (BACC) ahead of time. Australia Cargo affected include all breakbulk vehicles, machinery and parts – for agri- cultural, mining, earthmoving, go to: construction, p to date To stay u v.au o .g animal farmlture - agricu pport/ u ing, timber al.com/s - 2wglob cations/ felling, hortinotifi culture, fruit handling and food processing use – and automotive parts arriving in Australia from a US port. These types of cargo must be treated prior to load within 96 hours with methyl bromide, sulfuryl fluoride for 24 hours, or heat treatment. arrives in Australia, a full biosecurity inspection is conducted to ensure the cargo is approved by authorities for discharge. At this stage Australian authorities will be enforcing the pre-treatment options until end of April 2015. They will be re-evaluated should there be further risks of infestations, and may well be re-introduced as a seasonal measure . Bryan McCausland, Head of Commercial at WWL Oceania, acknowledges that the swift implementation of the regulations has caused disruptions. “It’s been tough for customers as the incident has been beyond their control. However, they understand the need for the regulations and that the treatment is a must to protect their products.” Since January, WWL has been keeping customers updated on the situation via direct communication through Account Managers and notices on the www.2wglobal. com website. “We will continue to work with the authorities and our customers to ensure that cargo is delivered into Oceania following the regulations,” says McCausland. ONCE THE CARGO ABOUT THE BROWN MARMORATED STINK BUG The brown marmorated stink bug – often simply called the stink bug - is an insect that is native to China, Japan and Taiwan. In 1998 it accidentally arrived in the US; it is believed to have travelled there as a stowaway in packing crates. Since then it has become an agricultural pest, spreading to over 40 states. It has also appeared in some European countries. Even though it’s only 1.7 cm long and the same width, this bug can destroy fruit and vegetable crops. It goes into hibernation in winter, resurfacing in warmer climates. VENTURE 1 2015 17 On siteY the heart of the action The Mexico City VPC has contracts with eight truck companies to ensure cars are safely transported to their final destination. There are an additional four companies that the VPC contracts that offer the self-driving service for short distances to local dealer showrooms. LOCATION: MEXICO CITY Booming. That’s the best way to describe the current state of the auto market in Mexico. The industry achieved record production in 2014, reaching 3.2 million vehicles – nearly a 10 percent growth from the year before. Acquired in 2014, WWL’s Mexico City vehicle processing centre (VPC) is a modern facility that not only serves auto production in Mexico, but is centrally located to connect car manufacturers to the ports of Lázaro Cárdenas on the Pacific Ocean and Veracruz in the Gulf of Mexico. It is fully equipped to perform vehicle accessorisation and predelivery inspection, accommodate car and parts storage, and features body shops and paint labs, all of which ensure increased efficiency and quality for OEMs. VEHICLE PROCESSING CENTRE (VPC), MEXICO CITY LÁZARO CÁRDENAS PHOTOS WALTER SHINTANI The VPC in Mexico City has storage capacity for up to 12,000 units in paved areas and compacted surfaces, including space for 450 high spec vehicles in the warehouse. The warehouse is also used for pre-delivery inspection and by customers to host shows and campaigns. 18 VENTURE 1 2015 VERACR Located between ports in Lázaro Cárdenas and Veracruz, the Mexico City VPC has access to main railroads for delivery of imports coming in by sea. Capacity for 29 bi-level and tri-level railcars and modern buck equipment ensure efficient rail loading and unloading at the VPC. ABOUT MEXICO CITY VPC 80 skilled employees work in two shifts, from 06.00 to 18.00. Each month the VPC uses 600 m3 of water for all activities, recycling 120m3 of it. The main yard is 164,092 m2, and there is an additional 44,000 m2 for long-term storage. “OUR VPC IS THE ONLY ONE IN MEXICO CITY THAT SERVICES MULTIPLE BRANDS, AND OUR HIGHLY QUALIFIED STAFF IS CERTIFIED AND UP TO DATE ON THE NEWEST PAINT AND REPAIR TECHNIQUES.” FRANCISCO MORALES, HEAD OF OPERATIONS MEXICO CITY AND VERACRUZ RUZ With a body shop certified by Renault France and Colombia, Chrysler USA and Cesvi, the Mexico City VPC is equipped to handle a variety of processes. The paint lab is the only one in Mexico that handles three different paint brands (PPG, Sikkens and Dupont), using the latest colour homologation technology. There are also three car wash workstations that use recycled water, and repair and assembly areas to deal with any accessorisation and customisation needs. VENTURE 1 2015 19 fast facts INCREASE OUTSOURCING BENEFITS 1. CLARIFY YOUR STRATEGY HOW TO: INCREASE OUTSOURCING BENEFITS While outsourcing of logistics services can be an effective strategy, it is a journey that is not without risks. The benefits can be elusive and the same strategy used to achieve the benefits can make you vulnerable. 2. CHOOSE THE RIG PROVIDER HERE IS A THREE STEP APPROACH FOR CREATING A REWARDING EXPERIENCE: Clarify your strategy, choose the right provider and actively manage the relationship. It is a simple approach, but not easy to implement. It requires discipline and perseverance by both the customer and provider; to view and execute the contract as a shared experience and understand that the actions of one affect the other. 20 VENTURE 1 2015 3. ACTIVELY MANA THE RELATIONSHI R What is your logistics strategy today? People, processes and systems constitute the majority of supply chain costs. Step one is to plot where your strategy is today on a continuum from 2PL, 3PL, 4PL or beyond. Do you want to own the technology? Outsourcing supply chain management can transfer fixed logistics systems costs to a variable cost per unit, but it also connects you to a provider in a relationship that is not so easy to break. On the other hand, you will share in the benefit of new technology without the R&D expense. How is the outbound supply chain used to add value to the end-customer? The outbound supply chain can be seen only as a cost and effort that is needed to deliver the product to the market. It could also be seen as an area that supports the sales process and generates additional value for you and your end customer. How much logistics competence do you want to maintain? Similar to technology, competence development costs can be pushed to a lead logistics provider, but this may erode internal competence What will be your logistics strategy in the future? Considering your answers to the previous questions, what do you want your strategy to be in the future? The strategy can vary by source, destination or outbound flow. Determine relationship with provider: Determine profile of provider: Transactional – Usually a short term relationship with no bonding between you and the provider. Tactical – Based on a comparatively longer term (normally 1–5 years) contractual relationship. Transaction-oriented but focus on cost reduction and service improvement. Strategic – Based on long term (5+ years) cooperation, such as partnership or joint venture. Common core values and sharing of risks. Asset or Non-Asset Based – Should the provider own the assets used for the services or manage other providers? Global or Regional – How far of a reach should the provider have? On-Site or Off-Site Personnel – Should the provider be integrated at the Customer location? Ensure environmental and regulatory compliance: How many points of contact do you want to manage? The more providers you have, the less dependent you are on any one provider, but the more time and energy you will spend managing multiple provider contacts. GHT AGE IP Determine payment structure: Cost Plus – Pass through of all cost elements with a margin. Management Fee – Cost per unit flat fee charged separately from otherservice costs. Gainsharing – Share risks and rewards based on performance. Code of Conduct – A broad base of documents relating to corruption, labour, economics, and environment in which both customer and provider subscribe to the same principles and ways of working. Contractual Compliance – Use specific wording in the contract to comply with regulations and work regulatory risks into the contract. 4-Factor Optimisation – Optimisation model utilizing CO2 emissions along with time, cost, and quality in the analysis of supply chain performance. Maintain multi-level contacts between organisations Define communication guidelines and means of information exchange Conduct annual or semi-annual contract review meetings To develop a shared view of the state of the contract, maintain multilevel commercial and operational contacts from analyst to C-Level. Use the following to generate more tangible feedback: 360 Reviews SWOT Analysis How, who, when and what shall you and your logistics provider communicate on matters related to: Order & Event Management, and Planning Process and Network changes Innovation initiatives Risks and disruptions across the supply chain Items to cover: Company Strategy Alignment Performance Review Risk Assessment Operational Challenges/ Issues New Business/Improvement Opportunities Follow-up on monthly performance reports KPI/Metric Reporting Root Cause Analysis for Exceptions Planned Improvements Achieved Benefits Issues & Risks Update ON THE OCEAN ROYALTY DOWN UNDER Australia proudly hosted King Harald V and Queen Sonja of Norway recently. During their stay the royal pair visited a variety of local landmarks and sites, and graced the decks of the MV Tugela. WORDS JEAN-PAUL SMALL PHOTOS WWL O n 22 February, The King and Queen of Norway visited Australia and met with the Prime Minister Tony Abbot at the Parliament House in Canberra. They spent the next few days seeing sites and meeting Australian dignitaries and citizens. The Norwegian Embassy held a reception and exhibition for Their Majesties later on in the week. King Harald V and Queen Sonja attended a reception at the Museum of Contemporary Art attended by members from WWL’s team, Chairman of Oceania Rob Lord and Head of Oceania Mark Guscott, and many distinguished guests from across the country. “I’ve been looking forward to this visit for a long time,” says King Harald, 78, of the trip. “Forty years.” 22 VENTURE 1 2015 ABOUT MV TUGELA The Large Car and Truck Carrier MV Tugela is designed for worldwide transportation of rolling cargoes, including cars, construction and agriculture) equipment, as well as breakbulk cargo. The main and auxiliary engines comply with reduced emission limits stipulated by IMO Tier II. Built in 2011 by Hyundai Heavy Industries 13 decks with 5 being hoistable. Ramp capacity of 320 tons. Capacity: 7880 car equivalent units Length: 230 metres Gross tonnage: 72,295 A few days later WWL hosted the royal couple on board the MV Tugela, docked in Fremantle, Western Australia. They arrived via motorcade escorted by local police and made their way to the top deck of the vessel. There were approximately 40 guests on board, including members of the Australian and Norwegian Government, University Representatives and members of the Media. “THE TEAM AT WWL WERE HONOURED to have their Majesties King Harald V and Queen Sonja and other delegates visit the Tugela vessel during their first Australian state visit,” says Chairman of Oceania Rob Lord. “This was a great opportunity for WWL to showcase our capabilities, while demonstrating the importance of the NorwegianAustralian relationship.” A LASTING CONNECTION 1895 Wilhelmsen’s relationship with Australia, which has proven so important to the firm and to Australia’s international trade, begins with the first Wilhelmsen ship to visit Australian ports – the steamer S.S. Tiger in 1895. 1923 The Norwegian Australia Liner Agency (NAAL) was established in 1918, and was primarily based on exports from Scandinavia. The Australian line operated two services, one via South Africa and one via Suez Canal and Java. In 1923, the company had 11 voyages from Europe to Australia. 1926 The first office in Australia was opened in 1926, and NAAL was renamed Wilh. Wilhelmsen Agency Pty Ltd. have passed since a ilhemsen ship first visited Australian shores. W And while the world has since changed dramatically, the country and company continue to work closely together. AROUND 120 YEARS In 1925 the company took delivery 1925 of three more high-speed vessels to take a larger part in the prestigious wool trade from Australia to Europe. Other products going northbound included flour, sugar, fruit and copra. After World War II, a new building 1942 programme of 20 ships started to compensate for the loss of 26 ships during the war. The first delivery, Thermopylae, was the first in the Australian line to offer refrigerated cargo space. From 1978, the entire Europe-Australia/New Zealand 1978 network was reorganized under the title “ScanCarriers”, with a fleet of seven RoRo vessels to undertake 27-28 round voyages to Australia per year. 1970- In the 1970s the RoRo concept was developed, and Wilhelmsen started a RoRo service to Australia. 2014 280,000 units were imported to and over 6,700 units exported from Oceania. Over 380 port calls across Australia, New Zealand, New Caledonia and French Polynesia, including inducement calls. WWL and its group companies employ over 500 people across Australia. Starting development of Port of Melbourne’s Webb Dock West by WWL’s MIRRAT. VENTURE 1 2015 23 OUR INDUSTRY Chile’s growing economy has lead to increased imports and growing demand for logistics services. WORDS NIC TOWNSEND PHOTO GETTY IMAGES MARKET OF IMPORT I n a region marked by disappointing economic development over the past years, Chile has been a ray of light. High demand for its resources exports made it one of the better economies in South America. Lately though, the economic development has been lagging and the slowdown in China is particularly hurting the growth rates. Nevertheless, the outlook is improving, making Chile an important destination in South America. “We’ve seen a big increase in imports to Chile, particularly automobiles, auto parts and heavy machinery,” says Juan Ignacio Miquelarena, Commerical Manager, WWL Chile. “Even during the downturn, imports remained steady and for some of our customers even increased, so as the economy picks up, we expect imports to surge.” In 2014, approximately 320,000 light vehicles were sold in Chile, an increase of 100,000 compared with just five years ago. By 2020, unit sales are expected to grow to 400,000 annually. Since Chile lacks a sizable local automotive manufacturing industry, the majority of these vehicles need to be imported from Europe, Asia and North America. Around 70 per cent of light vehicles are imported from Asia. However, imports from 24 VENTURE 1 2015 North America are expected to double in the coming years, while imports from Europe are also likely to increase. The largest segment is small/compact vehicles, although as the economy continues to grow, more and more customers are shifting to SUVs. This segment is expected to grow by 18 per cent in the next six years. force behind economic growth is the mining industry, with many major mining companies investing heavily in their Chilean operations. Copper exports alone account for 20 per cent of Chile’s GDP and 60 per cent of exports. This in turn has driven increased imports of machinery and mining equipment. Last May, to better meet the growing customer demands from Chile, WWL expanded it’s ocean network to include a monthly stop in San Antonio – one of the biggest and busiest ports on the west coast of South America. The new route also includes stops at the ports of Cartagena, Columbia, Manzanillo, Mexico, Guayaquil, Ecuador, and Callao and Angamos in Peru. Furthermore, the new route offers better connections between Chile and Europe and North America. THE OTHER KEY DRIVING CHILE The Chilean economy has strong economic fundamentals and solid GDP growth prospects. A highly competitive and open market, with a high degree of economic freedom and low instances of corruption, has helped create the perception of Chile as a safe and easy place to do business. LIGHT VEHICLE SALES, CHILE 500 450 400 Units (in thousands) 350 300 250 200 150 100 50 0 2009 2014 2020 VENTURE 1 2015 25 INSPIRATION Rewarding partnership WALLENIUS WILHELMSEN LOGISTICS has earned recognition as a Partner-level supplier for 2014 in the John Deere Achieving Excellence Program. The Partner-level status is Deere & Company’s highest supplier rating. The Norway-based company was selected for the honor in recognition of its dedication to providing products and service of outstanding quality as well as its commitment to continuous improvement. Wallenius Wilhelmsen Logistics is a supplier of ocean transportation and logistics services to John Deere’s operations globally. PARTNER-LEVEL SUPPLIER FOR 2014 10:42 AM Scanning, checking and preparing cars at the Mexico City vehicle processing centre. 26 VENTURE 1 2015 SUPPLIERS WHO PARTICIPATE in the Achieving Excellence programme are evaluated annually in several key performance categories, including quality, cost management, delivery, technical support and wavelength, which is a measure of responsiveness. John Deere Supply Management created the program in 1991 to provide a supplier evaluation and feedback process that promotes continuous improvement. People on the Move Mark Guscott is the new Head of Oceania With 17 years at WWL, Marc Guscott has taken over from Rob Lord as Head of Oceania. Guscott enters the position with multiple operational and managerial roles under his belt in Australia, the US and Asia. In his new role, Guscott will focus on developing the new organisational structure in Oceania while growing the region’s strategic import market and identifying new areas for growth. Flavio Batista is promoted to Head of Commercial, Atlantic East Flavio Batista has been promoted to the position of Head of Commercial Atlantic East. He will be working out of the WWL Antwerp office. Prior to his current position, Batista was the country manager for Brazil. With international experience and a proven track record during previous sales leadership roles, Batista brings a fresh perspective and strong guidance to his new position. Nick Bryan takes over as Head of Global CAM & Solutions Nick Bryan has recently accepted the expanded position as VP, Head of Global Corporate Accounts & Solutions. In addition to his current responsibilities for global corporate account management, he takes over the responsibility for supply chain solutions. Bryan joined WWL in 2006 and has held several roles, initially in Region Asia and subsequently in the Central Office. He has held his current position as Head of Global CAM since August 2013 and prior to that was Head of Global Supply Chain Management. Bryan McCausland becomes the Head of Commercial, Oceania Bryan McCausland replaces Mark Guscott as Head of Commercial, Oceania. The 11-year WWL veteran has held a variety of operational and managerial roles during his time at the company, and began work in his new position from April 2015. COMING ATTRACTIONS Atlantic Song, 1967 IN THE NEXT ISSUE, look out for the Environmental Sustainability Report 2014, where WWL presents data on its efforts to reduce its environmental impact. Head of WWL Mexico Roberto Zavala also answers questions about the state of the market in Mexico and Venture takes a look back at the invention of RoRo vessels. UPCOMING EVENTS 2015 – Hope to see you there! APRIL 14-16 Automotive Logistics China conference Shanghai, China APRIL 21-24 Transrussia 2015 Moscow, Russia MAY 19-21 Breakbulk Europe conference Antwerp, Belgium JUNE 2-4 FVL North America conference Newport Beach, US JUNE 3-5 World Ocean Summit Cascais, Portugal Newport Beach, US VENTURE 1 2015 27 ECONOMY If undeliverable, please return to: Exchange Office SPI STO 8010 Zurich-Mulligen Switzerland P. P. Swiss Post CH-8010 Zurich Mulligen CREATING VALUE AT EVERY POINT OF TRANSFER When a new car is delivered by WWL to the dealer, it’s not just another handover. It’s the last in a series of transfers designed to perfection. It’s about precision and efficiency at every step. And it’s about combining local expertise with a truly global network. Whether you need reliable shipping from A to B or solutions to optimise your outbound supply chain, we work with you to create value at every handover. Through this approach we help our customers reduce inventory costs and increase delivery precision from factory to dealer. Find out more about how we can create value together at bit.ly/WWLcases
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