Healthy Green Living
Transcription
Healthy Green Living
Organised by: Malaysian Healthy Ageing Society Co-Sponsored: Healthy Green Living Office based in?? GREEN MAN SPEAKS ECO-INSPIRATION TALK SERIES GREEN MAN SPEAKS ECO-INSPIRATION TALK SERIES Matthias Gelber with “GREEN SHEIKH” of U.A.E & Malacca in Malaysia Chief Minister www.lohasasia.org & http://thehub.lohas.com 2010 Malaysia LOHAS Consumer Segmentation Model (% of Malaysian market…) UNCONCERNEDS 14% • Not necessarily “anti” environment, but other priorities LOHAS 16% • Active stewards of the environment • Dedicated to personal and planetary health • Lifestyle-oriented • Heaviest purchasers of green/ socially responsible products NATURALITES 21% CONVENTIONALS 22% • Practical • Conservation-oriented • Actively try to limit waste – of resources, money, etc. • Secondary target for many mainstream LOHAS products • Personal health motivated • More likely to use LOHASconsumables than DRIFTERS 28% durables • Want to be part of the crowd and• Income restricts some behaviour get credit for what they do • Small changes, particularly in shopping behaviour, are easy for them to make Arctic Polar Ice Melting International Geosphere-biosphere programme http://www.igbp.kva.se/ Science of Global Warming Sea Level Rise “As a quantitative example, let us say that the ice sheet contribution is 1 cm for the decade 2005–15 and that it doubles each decade until the West Antarctic ice sheet is largely depleted. That time constant yields a sea level rise of the order of 5 m this century. […] I am confident that it provides a far better estimate than a linear response for the ice sheet component of sea level rise under BAU forcing.” Dr. James E. Hansen NASA's Goddard Institute for Space Studies in 2007 www.facebook.com/ecovisionslc www.facebook.com/ecovisionslc www.facebook.com/ecovisionslc Green factor starts in your life and at home ! Recycling Rate now 2 times higher! Before Condo recycling implemented 1 July 2010 Would you have ever thought this ? COMPARISN of SBS index Guess the Index % PETRONAS TWIN TOWER Outdoor Air Quality • Regulations say how much pollution is acceptable Indoor Air Quality • Not regulated Indoor Air Quality • • • Pollution inside the typical American home is 2 to 5 times worse than air outdoors Indoor air pollution is one of the top 5 most-serious environmental risks to public health 50% of all illnesses can be traced back to the home Personal Care/Cosmetics TVs & Computers Furniture An Ordinary House A Chemical House Automobile Carpeting Cleaning Products & Pesticides Furniture Flooring A Chemical House = Building Related/Sick Building Syndrome • • • • • • • • • 3/20/12 Eye irritation Headache Upper respiratory Irritation Nausea, dizziness Fatigue, lethargy Sore/dry throat Odor Memory impairment Where does it come from ? • • • • • • • • Cleaning products Air flow and Air Conditioning Pesticides Vinyl Formaldehyde Volatile Organic Compounds (VOC) Mercury Mold What can be done ? Avoid and prevent Check your furniture, carpets, floors, paints, cleaning materials etc Where is your food coming from ? Charcoal Eco and Health Friendly paints, ie Sequoia in Malaysia Product Advantages APEO Free (Alkyl Penol ethoxylates) Formaldéhydes Free Heavy Metal Free Low VOC (Volatile Organic Compounds) Tested by Singapore Laboratory which comply with Singapore Green Labelling Scheme (SGLS), Category 032. Sequoia paint is certified under Sirim Eco-label (license No.: ELS1119001). Contact Matthias Gelber Websites Speaker Blog Face book YouTube Press Download - http://www.greenmanspeaks.com http://greenmanplanet.blogspot.com/ http://www.facebook.com/matthiasgelber http://www.youtube.com/matthiasgelber - http://www.greenmanspeaks.com/press.htm Eco-Inspirational Talk-Series on Facebook: http://www.facebook.com/pages/Eco-Inspiration-Talk-Seriesby-Matthias-Gelber/208210252526310 E-mail: [email protected] Office: Bangunan SSA No.9, Jalan Bangsar Utama 3 Bangsar Utama 59000 Kuala Lumpur, Malaysia Phone: 603- 2282 2399 Fax: 603- 2283 1699 Business: www.malekigmbh.com