View Fashion Week Wrap Up

Table of Contents
Merchant Participation
Media Exposure
PR Exposure
Creative
Production
Survey Results
Testimonials
Committee Recap
It’s a Wrap!
DELRAY BEACH
FASHION
WEEK 2016
The 3rd annual Delray Beach Fashion Week
transformed Downtown from January 16-23 with
fashion Shows, runway events, a designer
showcase, beauty clinics, a hair show, and of
course shopping.
With 13 events and more than 70 models
showcasing over 300 looks throughout the week,
hundreds of people attended the events, and
the sold out fashion show runway seats raised
more than $7,000 for the Achievement
Centers for Children & Families, as well as Old
School Square and the Rapunzel Project.
Created by the Delray Beach Downtown
Development Authority and the local merchants,
Delray Beach Fashion Week was led this year by
committee members:
Jule Guaglardi, Owner, Roxy Lulu; Jelena Loverich,
Owner LoveRich Boutique; Margaret Doerrer,
Owner, Margaux Riviera; Mary Ann Brown, Master
Stylist, In the Grove Hair Salon; and Glavidia Alexis,
Owner, Glavidia’s Hair Studio.
The event was a great opportunity for the more
than 65 participating businesses to showcase their
merchandise, designs, and create in-store events.
PARTICATING MERCHANTS
60
VOLUNTEER
MODELS
26
RETAILER
STORES
10
SALONS
& SPAS
DONATED
100s
OF HOURS OF THEIR TIME
5,000
EXPOSURE TO OVER
ATTENDEES
AT OUR SHOWS
A Blast from The Past
Beverly Hills Boutique
Bolufe
Circe Swag
Debilzan Gallery
Ginjer Unisex Boutique
Glavidia
Haystacks
House of Zen Dali
House of Perna
RETAILERS
J. McLaughlin
Kokonuts
LoveRich Boutique
Margaux Riviera
Morley
Nicole’s Gallery & Boutique
Oh My Bod
Patchington Fine Fashion
Periwinkle
Ramona LaRue
Roxy Lulu
Sandbar Collection
@the Marriott
South Ocean Beach Shop
The Hot Spot 813
The Trouser Shop
Vince Canning Shoes
Viva Lola
Who’s Karen?
SALONS & SPAS
CUT Salon
Glavidia Hair Studio’s
In the Grove Hair Salon
Juliet Salon
Naked Hair Salon & More
PeterMark Salon
Purstrands Salon
T. Damon Mitchell Salon
Diane Adams Salon
MEDIA EXPOSURE
TELEVISION COMMERCIALS
• Ran from Dec 31st- Jan 23rd
• Total Spots: 600
•38,157 Impressions
YOU TUBE ADS
• Ran from January 4th-25th
• Total Impressions: 67,111
• Total Views: 27,654
FACEBOOK VIDEO ADS
• Ran from January 4th-24th
• Total Reach via ads: 74,236
MEDIA EXPOSURE
DELRAY BEACH FASHION WEEK 2016
Facebook and Instagram Hash tags:
Social
#DELRAYFASHION
#DELRAYFASHIONWEEK
DDA FACEBOOK
49,039 FOLLOWERS
1,078 NEW FANS
319,861
UNIQUE REACHES
(DEC 15TH-- FEB 15TH )
78,079 (OR 24%)
UNIQUE REACHES
ATTRIBUTED TO ADS &
SPONSORED STORIES
Stats
FASHION WEEK FACEBOOK
1,068 FOLLOWERS
1,994% INCREASE
1,017 NEW FANS
HAD 110,958
UNIQUE REACHES
(DEC 1ST -- FEB 28TH)
74,236 (OR 67%)
UNIQUE REACHES
ATTRIBUTED TO ADS &
SPONSORED STORIES
MEDIA EXPOSURE
INSTAGRAM HASHTAGS
#DELRAYFASHION – 651 POSTS
User-generated content from our
participants/community partners
Full image. Give photo credit
or location and event name in
small textAds
here
ran on 8 screens 20
times per day at PBI Airport
Fashion Week 2016 Commercial
PR EXPOSURE
Delray Beach Fashion Week Press
Releases were placed online, in a
variety of magazines, on social
media, and in email blasts.
Received 70 PR Clips total (print &
online) from distributed press
releases and stories
Thousands of Photos received from
over 15 Fashion Photographers
PR PLACEMENTS
PRESS RELEASES
Delray Beach Fashion Week Hits
Downtown Jan 16-23
Media Advisory for January 16
Show
Media Advisory for January 23
Show
STORIES
Delray Beach Fashion Week
That’s a Wrap! -submitted for
February Pineapple
PUBLICATIONS
Steppingoutflorida.com
Southfloridafinds.com
Pellerini.com
**additional social media from bloggers on twitter and Instagram
IN THE PRESS
PR EXPOSURE
Delray Fashion Week 2016 Internet Exposure
Full image. Give photo credit
or location and event name in
small text here
Pineapplenewspaper.com
CREATIVE
• Full events ads, brochures, and
banners were designed to promote
Delray Beach Fashion Week.
• 5,000 flyers were distributed to local
stores in Downtown Delray .
• 8 ft video panels showcased sponsors
and participants.
• PBI Airport Ads aired 20 times per day
on 8 screens.
PROMOTIONAL CONTENT
.
8
300
Video
Screens
Looks
from 26 of our
participating
Downtown
retailers
70
Models
Awesome
sponsor and
merchant
visibility during all
the major shows
including the
Feature Designer
Show
5
Shows
OPENING NIGHT HAVANA NIGHTS
THEME: RESORT WEAR
Saturday, January 16th
The opening night event,
HAVANA NIGHTS, which took
place in front of the Colony
Hotel, began a week filled with
style, beauty, and glamorous
ways to experience the historic
resort town of Delray.
• Featured 3 video screens
promoting the 26 retailers and
10 salons that participated in
the show.
• Included a Pop Up Fashion
vendor tent, where 8 local
retailers sold merchandise.
• Featured Live Entertainment
with Flamenco dancing
EVENING WEAR & DESIGNER SHOW
Monday, January 18th
The EVENING WEAR & DESIGNER
SHOW was held at the Delray Beach
Marriott, and showcased fashion
from elegant to extraordinary,
highlighting designs found from
over 23 boutiques for both men and
women.
Eleven of Downtown Delray Beach
fashion designers showcased their
lines and shared why they love
Delray Beach.
Showcased over 100 looks from 10
hair salons.
BEACH SWIM & SURF SHOW
Saturday, January 23rd
The finale event, Beachside
Glamour SWIM & SURF SHOW
featured 10 hair salons and
more than 16 fashion retailers
showcasing Delray SURF &
SWIM in the streets and on the
runway at Worthing Park.
January 23, 2016
SPONSORSHIP DISPLAYS
Sponsor logos displayed on 8ft video panels at every
show
.
SURVEY RESULTS
How would you rank the
marketing efforts for
Fashion Week 2016?
• 46% ranked the
marketing efforts for
FW’16 as being GOOD
• 54% ranked the
marketing efforts for
FW’16 as being
EXCELLENT
Overall, do you as a
business owner/GM feel
that Fashion Week has a
positive impact on your
business?
• 85% responded: “YES”
• 15% responded: “NO”
SURVEY RESULTS
Did you sell items shown in the Fashion Shows or have sales
related to the Fashion Shows?
•46% of participants said that they sold items showcased in
the fashion shows or had sales related to the fashion shows.
• 46% of participants said they did not sell items shown in
the Fashion Shows or related to the Fashion Shows.
• 8% said they were unsure if they sold items shown in the
Fashion Shows or had sales related to Fashion Shows.
Would you participate in Delray Beach Fashion Week again
in 2017?
• 93% of participants (stores & salons) said they would
participate in Fashion Week 2017?
Would you participate if we moved the date to February or
April?
•100 % responded “YES.”
Full image. Give photo credit
or location and event name in
small text here
What Our People Are Saying…
TESTIMONIALS
“Each year Fashion Week is getting better and better… It’s
more organized, we have more shows. It’s just an amazing
event. “
--Stephanie, Oh My Bod
“Fashion Week for 2016 is absolutely incredible. It’s a great experience. It’s a
great opportunity as a merchant in Delray Beach to showcase what we offer,
both fashion and hair as well as makeup, and it’s a great platform to do that with
other like-minded creative individuals in Downtown Delray Beach.”
-- Glavidia, Glavidia Alexis and Glavidia Hair Studio
TESTIMONIALS
“The great thing about doing Fashion Week in Delray is you
get to connect with clients that maybe didn’t know you
were here.”
--Amanda, House of Perna
“Seeing Fashion Show for the first time was really exciting. It’s very fun and I think
Delray is such a fun town, it kind of captures that spirit. “
-- Hannah, Circe + Swag
TESTIMONIALS
"Working with the Delray Downtown Development Authority on their programs
like Fashion week help drive business and awareness to the diverse shopping
community, which has been pivotal to our success." --Margaret, Margaux Riviera
"I must tell you personally it was wonderful at every level. Your support team
decorated each venue to perfection, fabulous video and music integration,
outstanding MC skills and knowledge, clear and attractive print brochures, great
media coordination by Sarah and her group, and unbelievable sponsorship by the
leading fashion merchants of Delray Beach. "
- Peter, Peter Jeffer Photography
Fashion Week 2016 Recap Video
FASHION WEEK TEAM
Community Involvement:
• 40 downtown businesses
participated in Fashion
Week 2016
• 70 volunteer models and
60 per show (male and
female)
• 30 volunteer Johnson &
Wales students
• Charities –
benefited
Achievement Center for 2
years, benefited Dress for
Success for 1 year
• Total of $10,000 raised
for charities (increase of
60%)
COMMITTEE RECAP
Ideas for Next Year’s Fashion Week
•Have an AFTER-PARTY
•Have Kiosks near the shows that promote the participating merchants
•Partner with Modeling Agency (all of the Advertising Agencies in Delray
•work with Modeling Agencies)
•Have 1 restaurant pair with each boutique
•Plan on having an “Interest Meeting” and Presentation for FW’17 presented by
DDA & committee
•Conduct door-to-door presentations (most impactful way to secure participants)
•Provide/include seats for each participating merchant at EACH event
•Mobile “Shop from the Show” may help generate more income
•Tag Hair Salons in the photos to increase exposure
•Show ROI/Media Impact to entire city, participants, attendees, sponsors, etc.
•Create a designer profile video
•Promote to communities: Hold pop-up shows to increase exposure, reduce
advertising dollars
•Show a BOLD GOAL to sponsors: What we do for you & the charity
•Promote in conjunction with Lifetime Fitness
•Sponsor digital billboard before N bound 52 exit
•Live links to the store/salon page
•Early Sponsors: What additional benefits do they get?
Full image. Give photo credit
or location and event name in
small text here
THAT’S A WRAP