interview MONTANA and STÖCKLI
Transcription
interview MONTANA and STÖCKLI
MONTANA AND STÖCKLI SWISS TEAMWORK FOR MORE THAN 50 YEARS! MONTANA and STÖCKLI have an excellent cooperation for many, many years. Walter Reusser, director Wintersport at STÖCKLI explains the reasons as follows: MONTANA machines convince also in the ski production. 1935, STÖCKLI was founded in Wolhusen in the canton of Lucerne. The traditional company is still there and is using the production location in Switzerland with success. In the meantime, STÖCKLI is now selling their products in 33 countries. MONTANA was founded in 1939 in the canton Lucerne and is now located in Stans in the canton Nidwalden. For more than 50 years, the two companies are connected with their production location in Switzerland as well as with a successful cooperation. With a new project for the company STÖCKLI, in which the skis in production will no longer be belt sanded but directly will be stone ground, the cooperation of the two companies will be extended. “STÖCKLI celebrates this year their 80 th Birthday – these days, not a usual event. What are the cornerstones of the success of the company?” Walter Reusser: ”STÖCKLI, has celebrated this year their 80 year jubilee and can therefore counted on for long tradition. We are a Swiss company which is strong and solid built. Beside our skis, we also produce high tech mountain bikes and E-bikes and have for 30 years owned our own retail net in 14 different areas in Switzerland. We are selling our products in Switzerland and in addition to selling in Switzerland at selected specialized stores. 45% of our skis are sold in foreign countries. An additional important step was the moment when we joined the ski world cup. In earlier days, we had the title of the Swiss army ski producer. Today we move at eye level with the established ski producers from all over the world.” “STÖCKLI continues to produce in Wolhusen. Based on the actual exchange rate situation, a courageous decision.” “For us, the swap of the production was never a question. In the contrary! In order to meet with the increasing demand, we will build up the production location in Malters within the next few years. STÖCKLI stands for Swiss Made, including the virtues like innovation, quality and continuity.” Walter Reusser, director Wintersport STÖCKLI ”The skis from STÖCKLI have a worldwide reputation to have one of the best end finishes ex-factory. What is the reason for it?” “The reason among other things is that we do not have two production lines, for racingand consumer skis which means all our skis are produced on the same machines, by the same operators and one to one in the same production process. Therefore, we have the same quality standard for all skis. In addition, we demand ourselves to produce the best skis with respect to quality and functioning. We want to constantly develop and improve in order to be able to offer to our customers, the best products.” “Now recently, STÖCKLI has decided to purchase a new production line from MONTANA. What were the reasons for it?” “In the meantime in the racing section, we can offer individual set ups for our athletes. Such an individualizing, we would also like to offer to our customers. In the future, all our skis will be leaving the production with individual end finishes. Here, MONTANA has supplied a convincing project which will be developed together. Already now, we are looking forward to bring the machines jointly into operation.” “It is already the second time, that you have decided for a completely new development with the company MONTANA.” “Yes, that is correct. Beside the vicinity, the attachment of the traditional Swiss companies over many years, the positive experiences of the last project did in the end also determine the cooperation with MONTANA. MONTANA has proven that they can produce a complete project in series. But I consider, that the new project is even more complicated and I am happy about the positive experiences from our last project. That gives us the certainty, that we will also be successful this time.” “Which requirements must the new production line fulfil?” “The output must be increased. In addition, we want an exact reproducibility and a fast change to new models. But most important is the quality of the finish and the individual adaption of all ski models. Our goal is, that the customer after purchase can reproduce his personal finish ex-factory at any time with one of our worldwide partners.” www.montana-international.com Stöckli Swiss Sports AG Walter Reusser, direktor Wintersport [email protected] www.stoeckli.ch MONTANA Sport International AG Mühlebachstrasse 3 [email protected] www.montana-international.com MONTANA machines win over also in the ski production. Walter Reusser, director Wintersport STÖCKLI, and Martha Anita Poletti, CEO MONTANA Sport International AG, a cooperation which speaks for itself. “Which cost reductions will the new production line from MONTANA bring for the company STÖCKLI in production?” “We expect an efficiency increase of about 40%. For us, not only the cost reduction is important but also the progression to become better.” “How does the future look at the company STÖCKLI?” “The demand has internationally strongly increased thanks to the top performance and the success in racing. That demand we will match with the planned extension.” “Which were the reasons for the company STÖCKLI to work on the new production line with MONTANA?” “On one side, the proximity to each other and the very long partnership. Also the cooperation of two family companies is important for us in the meaning of confidence. On the other side, also the quality of the machines and the flexibility of new developments because we are too small for a complete huge grinding line but also too big for a prototype production. Also, we need industrialized, specifically to our need www.montana-international.com adjusted machines which correspond with our high quality standards. There, it just needs good people which know what to do and how important the reliability is in the production. Due to these reasons, we decided on MONTANA.” “Does the new production line from MONTANA also help to keep the ski in the world cup on the existing high level?” “We expect, that due to the new grinding process to reach a new level and that also the racing department can profit from it. That means, that not “only” our customers get an advantage but also the race sport. In addition, the new production line should help that we can perfectly match everything from the basic preparation up to the finish.“