SHELL WORLD philippines

Transcription

ISSUE 1 2013
PEOPLE IN ENERGY
Going Around Asia on a Motorbike:
The Charley Boorman Tales
with Shell Advance
Shell Advance is on an exciting ride with
its travel series on FOX channel
SHELL WORLD PHILIPPINES
Shell Arts:
46 years of
leaving marks
for the future
A showcase of
young Filipino artists’
brilliance in visual arts
A PARTNERSHIP FOR
FILIPINO MOTORISTS
Retail giant SM teams up with Shell to give
motorists a greater rewards experience
Inspiring the
Next Generation
Shell Eco-marathon kicks
off careers of two Shell
Upstream engineers
shell world philippines i
WELCOME
World class partnerships, service and people
Providing exemplary service in an era of stiff competition
– remains to be elusive for a number of companies here
and abroad. For a few who has achieved it, consistency still
haunts them – given the pressure to deliver the goods and the
bottom line without any serious dent to service, people and
partnerships. For some, walking in a tightrope seems to be
norm – balancing profit, people, and planet – in their effort to
put sustainability as a cornerstone of their operations.
While Shell is not immune to internal and external pressures,
it has, however, consistently maintained its world class service
to its partners, consumers and its communities. In its pursuit
to maintain a healthy balance sheet, Shell has consistently
performed at its best – benchmarking its products and
services against global standards.
In this double issue of Shell World Philippines Magazine, we
feature the numerous milestones that showcase how Shell
continues to adhere to these global standards – endearing
the energy company to its dealers, customers, communities,
among others. All these contribute to the positive reputation
of Shell as a highly innovative and competitive company.
Positive appreciation by its external stakeholders is clearly
seen in the story about Shell’s partnership with SM, the
biggest retailer in the Philippines, which has been producing
great results for both companies. The feature on Shell
Advance in the “Going Around Asia on a Motorbike” by
Fox International Asia is yet another proof of Shell’s
world class products that are well received by local and
international audiences.
Despite these successes, Shell never rests on its laurels.
Instead, it continues to persevere and inspire. The Malampaya
Deep Water Gas-to-Power Project has consistently provided
world-class service to the country. From this issue, you
can read that this Project has put up a training centre that
enhances Filipino skills that can be tapped in multi-billion
dollar global projects as it showcases a more inclusive growth
in its communities through its globally-recognised sustainable
development programmes. Given Shell’s adherence to
global business standards and its multi-awarded nationbuilding programmes and community partnerships,
support for company objectives remained strong – with
businesses expanding and community partnerships growing.
Commercial Fuels and Aviation have grown tremendously
during the year while community and academe’s support
to legacy projects such as the Shell National Student Arts
Competition steadily increases yearly.
ISSUE 1 2013
SHELL
WORLD
PHILIPPINES
MEET THE TEAM
Editorial Advisor
Roberto S. Kanapi
Editor-in-Chief
Ron F. Jabal
Managing Editor
Jun Jay G. Jimenez
Copy Editor
Maria Fatima Cruz
Writers
Yna Mari Isobel Alihan
Josa Marie Salazar
Contributors
Maria Fatima Cruz
Ronessa Rollorata
Marifel Somera
TO CONTACT THE SWP TEAM:
Mailing Address
Shell World Philippines
14/F Shell House
156 Valero St., Salcedo Village
Makati City 1227
E-Mail
[email protected]
Website
www.shell.com.ph/shellworldphilippines
External Recognition
But before we lull ourselves to sleep thinking we have done
it all, let me point you to a story in this issue “Are we ready
for the future?”. We may think we are ready, what with the
successes we have been reaping in the past. But let us pause
for a while and strategise well.
For now, let’s celebrate our world class partnerships, service
and people. Just don’t be complacent as we do not know
what’s in store for us ahead.
Ron F. Jabal
Country Media Relations & Internal
Communications Manager
Shell companies in the Philippines
2 i shell world philippines
Shell World Philippines is published quarterly for the
employees of Shell companies in the Philippines and
for interested readers outside the business. Opinions
expressed do not necessarily reflect the official views
of any Shell company.
The following expressions are inherent to Shell
businesses in the Philippines: SciP (Shell companies
in the Philippines), which encompasses its companies
in the country; and Pilipinas Shell (Pilipinas Shell
Petroleum Corporation). The specific names of other
Shell companies will be duly mentioned in the article.
Shell World Philippines is published by the
Communications Department for the Shell companies
in the Philippines (SciP).
4
ONLINE VERSION OF SHELL
WORLD PHILIPPINES MAGAZINE
Read the online version of Shell
World Philippines magazine
by typing the link into a web
browser. Alternatively, use a
smartphone with a QR
reader app to scan this symbol.
12
04
GOING AROUND ASIA ON A MOTORBIKE: THE
CHARLEY BOORMAN TALES WITH SHELL ADVANCE
Shell Advance launched a massive campaign by producing
a turbo-injected travel series called Freedom Riders Asia in
partnership with FOX International Channels Asia.
06
MALAMPAYA GAS PROJECT TRAINING CENTRE
ENHANCES FILIPINO CAPABILITY TO WORLD-CLASS
STANDARDS
Malampaya inaugurated a world-class facility in Clark Freeport
Zone to develop the competencies of Filipino workers to become
at par with the Health, Safety, Security and Environment (HSSE)
standards of international oil and gas industries.
08
PIONEERING INCLUSIVE GROWTH IN THE PHILIPPINE
NATURAL GAS INDUSTRY
10
More than a decade of Malampaya Deep Water Gas-toPower Project has led communities to achieve economic
prosperity through skills and livelihood training, including a
balanced eco-system.
10
INSPRING THE NEXT GENERATION
Two Upstream engineers use their experience at the Shell Ecomarathon to kick off their careers.
16
MONSTER DEAL
Unlad sa Pasada scholar found hope and opportunity to realise
her dreams by undergoing technical training provided by Shell.
6
19
THE TANDEM BRAVES THE ROUGH ROADS... AND WINS
Shell retailers Allan and Angelica Abad-Santos share insights on
running a profitable business as well as ways to enjoy a wellbalanced life.
12
ON SPOTLIGHT:
A PARTNERSHIP FOR FILIPINO MOTORISTS
Shell teamed up with retail giant SM to launch the biggest loyalty programme to
give its customers the advantage to enjoy a greater rewards experience.
shell world philippines i 3
Going around Asia on
a motorbike: The Charley
Boorman tales with
Shell Advance
Shell Advance sponsored a television series consisting of six 30-minute episodes which were
broadcasted on FOX channel in India, Indonesia, Vietnam, Malaysia, Thailand and Philippines.
This turbo-injected travel series called Freedom Riders Asia is definitely a visual delight for
millions of motorbike enthusiasts. By Jun Jay G. Jimenez
S
hell Advance is on a high gear, and
another exciting journey has just
begun.
There might be bumps and potholes on
the road ahead, but Shell Advance is
ready to take the challenge and finish
with a victory flag raised high in the
sky. Inspired to succeed, Shell Advance
is shaping up for a double digit growth
by 2015. “We want to grow the Shell
Advance brand to be the most preferred
and most trusted brand for motorcycles,”
said Kar-Tai Koh, Shell Advance Global
Brand Manager.
All set for a great journey, the business
is aggressively exploring channels to
achieve massive promotion of its range
of products and spread the good word
to millions of motorbike fans. One of the
Charley Boorman on the
road with the local bikers
4 Ii Shell
shell World
world Philippines
philippines
promising steps in making this a reality
was the creation of a turbo-injected
travel series called Freedom Riders Asia,
which Shell Advance jointly developed
with sports channel STAR Sports, a unit
of FOX International Channels Asia.
A bike trip of a lifetime
With no less than Charley Boorman
leading the series, Shell Advance is on
an exciting ride. Charley is a modernday adventurer, travel writer and
entertainer. He was chosen to appear
in the series because he is one of the
world’s most recognised bikers.
The series showcased Charley enjoying
the road trips in Asian countries together
with local celebrities who are known
motorbike enthusiasts. He traveled
and explored the biking cultures of
Malaysia, Indonesia, Philippines, India,
Vietnam and Thailand. More than
showcasing motorbiking, the exciting
series presented a visual narrative of
the interesting cultures of the countries
visited.
Charley’s passion for motorbikes and his
high energy to do the series is definitely
a visual treat for motorbikers. “Bikes
have always been my passion, and I
have always loved Asia and its diversity.
What is fantastic about Freedom Riders
Asia is that the programme is enabling
these passions to collide, and I am really
looking forward to embarking on the
bike trip of a lifetime,” said Charley,
before he began filming Freedom Rides
Asia.
The series goes beyond the norms of
A local biker in a huddle with
Charley during the filming
conventional media. Freedom Riders
Asia is an advertiser funded programme
(AFP), and it is something that Shell
Advance has not done before. In the
storyline, the product message has been
incorporated in a subtle way. “This type
of programme aims to make the viewers
remember the product message better.
According to research, a television
commercial is low in terms of recall.
AFP’s objective is to effectively catch the
attention of the viewers.”
With the adrenalin-pumping scenes
present in the series, millions of
motorbikers will definitely enjoy every
minute of the episodes. While Charley
experiences the local culture and way
miss. It features a Ducati motorcycle,
fun games, and an expert mechanic
explaining the benefits of using Shell
Advance products.
Charley tries one of the motorbikes
during the filming of the travel series.
of life in the countries he visited, the
viewers will enjoy a journey to Asia
on a motorbike while glued to their
television.
Shaping the Philippine advantage
The target is to realise a double digit
growth in 2015, and Freedom Riders
Asia series is definitely leading the way
to make it happen. “Through the series,
Shell Advance is aiming to connect with
consumers. We want to make people
believe that our products are really
worth buying,” said Kar Tai Koh.
The Philippines is within the Top 3
leading countries in the region where
Shell Advance is being sold. With
the vibrant lubricants market in the
country, the future looks brighter for
growing the market of Shell Advance
instead. “The numbers are growing for
Shell Advance in the Philippines, and
I salute the Philippine Lubricants team
for this success. That is how important
the Philippines is to the Shell Advance
business,” he said.
According to Kar Tai Koh, a lot of the
Lubricants team’s achievements are
driven by passion. The people are
passionate about motorcycles and
sustaining growth. “It does help if you
have passion for the products you are
selling. There is always a fountain of
creative ideas”. He shared that the
lubricants team in the Philippines is
beaming with ideas and passion. “They
rolled out a Park and Roll Programme
in 2012. We have this fully-branded
van which showcases the benefits
of Shell Advance,” he said. The
attention-grabbing van is a roadshow
that a motorbike fan cannot afford to
The market success of Shell Advance in
the Philippines is driven by good ideas
and efficient execution of plans and
strategies under the excellent leadership
of Lubricants Business Manager for the
Philippines Dennis Javier. “Through
this innovative programme, the
Philippine team has shown that a lot
can be achieved by maximising use of
limited resources. This idea from the
Philippines was shared with the rest of
the global Shell lubes business,” shared
Kar Tai Koh.
towards changing the mindset of the
consumers towards preferring the Shell
Advance products.
The exciting series shows the benefits of
using good oil. It features real people
and real biking situations against the
backdrop of different cultures. It aims
to connect better and be relevant to its
target markets. Through this activity, Shell
Advance is primed to take an innovative
direction for a sustained market
leadership. SWP
For more information on Shell Advance
products and promotions, please visit:
www.shell.com/enjoyeveryride
“I have met with several motorbiking
editors in the Philippines, and they
were passionate with biking as well.
Considering all these factors, Shell
Advance in the Philippines is on the right
track to perform better and sustain its
market leadership,” he said.
Power for your motorbike
Shell Advance aims to make motorbike
fans appreciate the benefits of using
Shell Advance through the Freedom
Riders Asia series which presents
an exciting tour all over Asia on a
motorbike.
Charley is all smiles while enjoying
the company of local children.
“Different bikers have different needs.
We have to give them what they want.
When they think of oil change for their
motorcycle, we want Shell Advance to
be their top choice,” said Kar Tai Koh.
Doing this brand building activity is for
the consumers to really choose Shell
Advance. The collaboration is geared
Charley poses for a photo with the Shell team and Shell retail station employees
Malampaya
Gas Project
training
centrE
enhances
Filipino
capability to
world-class
standards
By Maria Fatima Cruz
BEST SCHOLARS IN ACTION: A woman trainee learns the proper way
of working at heights during the safety training held at the Malampaya
HSSE Training Centre in Clark Freeport Zone in Pampanga.
i shell world philippines
After the formal opening, SITE trainers lead the
attendees on a tour of the centre. In photo, (from
right to left) Philippine Energy Chief Carlos Jericho
Petilla and Shell Philippines Exploration B.V. (SPEX)
General Manager Sebastian Quiniones watch a
demonstration on how trainings are conducted at
the world-class training centre.
“As we open this center with great
aspirations and hope, it is my ardent
wish that you take this opportunity and
use it to propel our common purpose
of a high level standard industry and
workforce. Armed with great vision
of energy independence, I am certain
that together, we can accomplish great
things and pilot our country to greater
heights,” Petilla said.
In photo are BEST scholars from Palawan who have completed their mandatory HSSE
training at the centre: [from right] Jester Atilano, Gervacio Ibanez, Ariel Tormo, Jomel
Fajardo, Dyesebel Rubi, Bayani Bayta and Bebian Batul.
T
he Malampaya Deep Water Gasto-Power Project formally opened
the Malampaya Health, Safety,
Security and Environment (HSSE)
Training Centre at the SITE Skills
Training Centre in Clark Freeport Zone,
Pampanga on Friday, September 13,
2013. The facility offers world-class
trainings on Health, Safety, Security
and Environment (HSSE) to equip local
workers with competencies necessary
to execute fabrication yard and
offshore work for Malampaya Phase 3
(MP3) efficiently and with no harm to
people and the environment.
The MP3, together with Malampaya
Phase 2 (MP2), are the next phases
of development of the Malampaya
Project’s gas advocacy. MP3 involves
the installation of a Depletion
Compression Platform to sustain the
level of natural gas production from
the reservoir in northwest Palawan
using deepwater technology.
Keynote speaker to the event was
Department of Energy Secretary
Carlos Jericho Petilla who said that
“this [Malampaya] vital undertaking
of the Philippines acts as a model
by which we can measure our vision
to become an energy sufficient
nation in the future. As a country
that is developing its hidden power
potentials beneath its rich soil, it is
quite apparent that facilities dedicated
to the awareness, health and proper
safekeeping of our hardworking
workers as well as of the environment
is needed and more so, essential.”
The Energy Chief called the
Malampaya Gas Project “one of
the country’s premiere ventures in
addressing energy security.” It is
one of the most significant industrial
endeavors in the Philippines which
promotes gas advocacy by utilizing
innovative gas technology to develop
indigenous natural gas sources
for power generation. More than
providing power, Malampaya also
facilitates the transfer of technology
and industrial expertise to Filipinos
to help upgrade the country’s
capability to become at par with
global standards of industrial and
technological self-sufficiency.
Shell Philippines Exploration,
B.V. (SPEX) Managing Director
Sebastian Quiniones affirmed that
the Malampaya Gas Project is
not only steadfast in developing a
new and cleaner energy source,
but is also committed to building
sustainable growth in the Philippines
by establishing facilities that will
develop Filipino capability to worldclass standards. “The Malampaya
Project is a triumph of the Filipino spirit
and it aims to leave a legacy that will
continue to empower people’s lives.”
Aside from enhancing employability,
a principal aim of the training centre
is to promote the wellbeing of people
by imparting the core values of HSSE.
“Apart from the immediate training
needs of the Project, the facility aims to
raise the HSSE standards in the local
workforce while helping enhance
Unveiling the Malampaya HSSE Training Centre ceremonial marker and signing their
commitment to achieving its goals are SPEX Managing Director Sebastian Quiniones
[6th from right] and DoE Secretary Carlos Jericho Petilla [5th from left] with [from
l-r] Shell Vice President for Projects Operated Graham Henley, DoE Energy Resource
Development Bureau Director Rino Abad, SITE Skills Training Manager Jaime Purves,
SITE Group International CEO Vernon Wills, Chevron Malampaya Asset Manager
Sabino Santos, PNOC-EC Vice President for Upstream Operations Raymundo Savella,
MP2 and 3 Project Manager Antoine Bliek, MP2 and 3 HSSE Team Lead Neil Burton
and Keppel Subic Shipyard President Leong Kok Weng.
Pioneering
Inclusive Growth
in the Philippine
Natural Gas
Industry
By SPEX Managing Director
Sebastian Quiniones
‘I
nclusive growth’ has become the
current buzzword. Some say it’s a
myth, others say that the country
is a long way from it. The Philippines’
robust economy would have made
it easy to believe that middle-class
comforts are now within the reach of
the majority of Filipinos. Studies tell
otherwise.
Honoring BEST scholar Bebian Batul [far right] with a certificate of recognition are
[from r-l] DoE Secretary Carlos Jericho Petilla, Shell Philippines Exploration, B.V. (SPEX)
Managing Director Sebastian Quiniones, Malampaya Project HSSE Lead Neil Burton,
SITE Group International CEO Vernon Wills, Keppel Subic Shipyard President Leong
Kok Weng and Malampaya Foundation, Inc. (MFI) Executive Director Karen Agabin.
their employment opportunities in
both local and international oil and
gas industries,” said Neil Burton,
Malampaya HSSE Lead.
and executives from the Malampaya
Joint Venture partners, SITE Group
International, Keppel Subic Shipyard
and MFI.
The Malampaya HSSE Training
Centre is located within the SITE Skills
Training Centre, owned by Australian
firm SITE Group International
Limited—renowned as one of Asia’s
premier training facilities.
The event’s highlight was the unveiling
and signing of the Malampaya HSSE
Training Centre ceremonial marker
which symbolises the Malampaya
consortium’s commitment to uplift
Filipino capability.
One of its key beneficiaries are
scholars of the Bridging Employment
through Skills Training (BEST)
program, implemented by the
Malampaya Foundation, Inc. (MFI),
Malampaya’s social arm, which
provides skills training to unemployed
individuals and out-of-school youths
from Palawan and Subic. Since the
center’s inception in September 2012,
close to 3,000 workers have already
benefited from its trainings.
Developed and operated by Shell
Philippines Exploration, B.V. on behalf
of Joint Venture partners Chevron
Malampaya LLC and the Philippine
National Oil Company-Exploration
Corporation, the technologically
innovative Malampaya Deep Water
Gas-to-Power Project is one of the
largest and most significant industrial
endeavours in the Philippines on
gas technology, supplying 40-45%
of Luzon’s power requirements with
cleaner-burning natural gas. It is a
joint venture undertaking between
the national government and
private sector, spearheaded by the
Department of Energy. SWP
BEST Palawan scholars who are
‘graduates’ of the centre and presently
employed at the Keppel Subic
Shipyard as part of the MP3 Project
were honored at the event by Petilla
There are more and more jobless
Filipinos based from the National
Statistics Office (NSO) Labor Force
Survey and nearly half of them are
youths ages 15-24. In April this year,
unemployment rose to 7.5 percent
from the 6.9 percent recorded on the
same period in 2012. The current
unemployment rate was the highest
since the eight percent in 2010.
And with unemployment comes poverty.
A study by the Asian Development
Bank and the National University of
Singapore concluded that 18 million
Filipinos live on just 50 pesos a day.
Indeed, poverty and unemployment
are still rampant social problems that
make the broadcasted growth nothing
more than a number to many Filipinos.
The responsibility of addressing the
Philippine socio-economic disparity
does not fall on the government alone.
In my thirty-two years as a professional,
life has taught me this lesson: “Kayangkaya, kung sama sama” (Together, we
are stronger). I have seen the great
feats that can be achieved by working
together. Only strong partnerships can
bridge the gaps of progress.
One such product of an innovative
and prolific public-private partnership
is the Malampaya Deep Water Gasto-Power Project. After eleven years,
it remains a pioneering gas project of
massive industrial and technological
scale that gave birth to the country’s
natural gas industry.
Malampaya is now in its next stages
of development—the Malampaya
Phase 2 (MP2) which involves the
drilling of two additional gas wells
that, together with Malampaya Phase
3’s (MP3) second gas platform, will
sustain the level of gas production from
the gas field in northwest Palawan.
The cleaner-burning natural gas from
Malampaya recovered using innovative
deepwater technology fuels three
power plants with a total capacity of
2, 700 megawatts, which accounts for
40 to 45 percent of Luzon’s generation
capacity.
building trainings, environmental
conservation programmes and other
social investment programmes through
the Malampaya Foundation, Inc. (MFI)
to help people uplift their lives and
make healthier and safer communities.
Our Bridging Employment through
Skills Training (BEST) programme gives
unemployed individuals and out-ofschool youths from Palawan, Oriental
Mindoro, Batangas and Subic the
opportunity to learn vocational skills
such as various types of welding,
scaffolding, pipefitting, piping
insulation, instrumentation, different
construction skills and rigging. More
than 2,000 of our BEST scholars
have already graduated and are now
employed locally and abroad; and
more self-sufficient on emergency
response and preparedness in times
of calamities; marine biodiversity
conservation efforts in the Verde Island
Passage; and the Barangay Aquatic
Habitat and Underwater Regeneration
Assistance (BAHURA) programme’s
implementations of coastal resource
management plans in North Palawan.
We also made sure we protected the
fragile coral reefs and avoided fishing
grounds and ancestral domains when
we constructed the 504-kilometre
pipeline that transports natural gas
from Palawan to Batangas where it is
harnessed to become electricity.
At the bigger picture, the Gas
Project generates billions of dollars
in government revenue,
continuously supplies cleaner
energy, reduces oil imports
and enables the transfer of
technology and expertise to
Filipinos that will ultimately
enhance our country’s selfsufficiency.
Back at the time of its construction in
1995, Malampaya’s state-ofthe-art deepwater technology
was largely unknown in the
Philippines. This necessitated
the assignment of the
Project’s management to
expatriate experts, until
2009, when the first Filipino
was given the top position of
Asset Manager. That person
was me. Far more than a
personal feat, a Filipino at
the helm of Malampaya
means that a project of this
scale and impact can be
Bridging Employment through Skills Training (BEST) programme
gives unemployed individuals and out-of-school youths the
entrusted to Filipinos.
Malampaya and its social
investment programmes bear
our hopes and dreams for
the Filipino people and our
country. The MP3 gas platform
being built at the Keppel
shipyard in Subic is the first of
opportunity to learn vocational skills such as various types of
its kind to be built on Philippine
welding, scaffolding, pipefitting, piping insulation, instrumentation,
And why not? Our
soil. I see the BEST scholars
different construction skills and rigging.
countrymen and women
entrusted with this task—the
have proven to all and
young, once unemployed men
sundry their resilience in the face
and women who are now making
some are working in local industries
of financial crisis that make waves
history—and the significance of this
and at the Keppel Subic Shipyard
of economic upheaval around the
moment is not lost in me. For the
—the site of the fabrication of the
world. While other countries suffer
Philippines, now might be the turning
Malampaya Phase 3 gas platform.
from the setbacks of an ever-changing
point, and inclusive growth will not just
environment, Filipinos are able to cope We work with communities and groups
be another buzzword.
and adapt, and even emerge with a
to help conserve the environment and
In hindsight, the story of Malampaya
stellar 7% economic growth.
increase livelihood opportunities. The
Livelihood Alternatives and Mariculture- proves that partnerships, innovations
Filipinos only need to be empowered
and being a good corporate citizen
Based Assistance (LAMBAT) transforms
and equipped with tools and
with compassion and vision are
the lives of fisher folk families by
knowledge they need to enable them
some of the keys to inclusive growth.
providing trainings on environmentto have access to the country’s wealth.
Beyond presence there is impact,
friendly methods of mariculture and
The Malampaya consortium, led by the other feasible supplemental livelihood
and the measure of our impact will
Department of Energy, and comprising
be the positive legacy it leaves. More
for coastal communities.
of Shell Philippines Exploration, B.V.
companies and corporations should
(SPEX), the Project’s operator, Chevron
strive for inclusive growth to become
Other programmes include the
Malampaya LLC and Philippine
the best versions of themselves, and in
Shoreline Communities Onwards to
National Oil Company – Exploration
doing so, we can help all Filipinos and
Resiliency (SHORE), which capacitates
Corporation, implements capacitythe country do the same. SWP
coastline communities to become
Inspiring the next
generation
SPEX Maintenance and Engineering
Engineer – Mechanical Jericho Paolo Rivera
Two Upstream engineers on opposite sides of the world look back at their
road to Shell. “All of us have good jobs because of the Shell Eco-marathon
learning experience,” says one.
H
elping to meet the world’s growing
energy needs in a responsible
way means making the most of human
ingenuity, innovation and technology.
Shell is raising awareness and
preparing for tomorrow’s energy and
environmental challenges, and inviting
others to join it.
In this spirit of ingenuity and innovation
it’s hosting the 29th edition of the
Shell Eco-marathon in 2013 - a
competition between high school and
college student teams to design, build
and drive the most energy efficient
vehicle possible. Shell Eco-marathon
is one of the world’s most innovative
and challenging student innovation
competitions - held annually in Europe,
the Americas and Asia.
Inspired by what began as the Shell
Mileage Marathon between employees
at the Wood River research laboratory
in the US in 1939, the competitions
we know today got started in Europe
in 1985. Since then they’ve expanded
to two further continents, and include
energy types ranging from biofuel to
electricity.
Away from the track, the events have
become increasingly sophisticated
forums for Shell, helping it spark
passionate debate around the future of
energy and mobility involving thought
leaders, decision-makers and the
general public. The competition brings
together people who are passionate
about energy issues and challenges
them to discuss and work together on
sustainable solutions to the world’s
energy challenge.
A global education platform
Shell Eco-marathon is still best-known
for inspiring the engineers of tomorrow.
By encouraging students around the
world to design, build and test vehicles
that travel further using less energy,
it provides an education platform for
students to apply real-life skills to meet
the increasing demand for energy.
Some of the inspiration that Shell
Eco-marathon brings to those young
engineers has been returning to Shell,
as two Shell Upstream engineers from
opposite sides of the world can testify.
In the Philippines, 23-year old Jericho
Paolo O. Rivera (also known as
Echo) is the youngest engineer in the
team managing inspections of the
Malampaya natural gas platform and
its onshore gas plant in Batangas.
The mechanical engineering graduate
was hired from the Mapua Institute of
Technology in 2011 to help maintain
the high-tech facilities that fuel power
stations on the country’s largest island
of Luzon.
Echo and his teammates made some
important achievements at the first Shell
Eco-marathon Asia in 2010, setting
the first Philippine record for the best
mileage (doing the equivalent of 241
kilometres on a litre of gasoline) and
winning a safety award for having
the best safety design and practice.
Called the Agimat, their vehicle had its
own fire extinguisher, used a roll cage
to protect the driver in case the car
overturned, and had energy-efficient
brakes.
Importantly, co-building a vehicle
and competing at the event in Kuala
Lumpur helped him land his job, he
says, giving him the kind of characterbuilding experience needed for a
successful career. (Echo’s teammates
Albert Janwin Celera Cudal and Karl
Anthony D. Co also joined Shell in
the Philippines and work in Terminal
Operations.)
Echo fondly recalls the time when he
and the team were doing interviews
and even appeared on TV while
building their vehicle. “That taught
me how to communicate,” he says.
“Before, you wouldn’t make me talk
like this or have me present something
in front of people. I was a very shy kid.
But eventually, we were taught how to
present and how to communicate well
to relay the message of our project.”
The self-confidence and communication
skills he developed proved useful when
presenting his thesis on the Agimat
in a contest for the best Masters and
PhD thesis at a Mapua research
conference. The panel of judges was
impressed, ranking the Agimat thesis
— the only undergraduate paper — as
the third best.
Almost 9,000 miles (about 14,500
km) away in New Orleans, US, is
Colin Hosli. As a student at Louisiana
Tech University, the former Shell
Eco-marathon participant from 2011
and 2012 is now a Deepwater Well
Intervention Engineer at Shell.
Colin credits the competition with
advancing his academic interests.
“Shell Eco-marathon Americas is a
hands-on experience and that’s what
most engineers strive for,” he says.
More importantly, Echo learned about
teamwork. “We were two teams.
One was in charge of the engine and
how to run the car. The other was in
charge of the exterior,” he says. “Each
of us had his own specialisation in
developing the car: One was in charge
of the computer designing of the car,
another in charge of fabricating.”
He also takes pride in being part of the
Shell Eco-marathon as it contributed
to the promotion of smarter mobility
– or the safe, cost-efficient and
environmentally friendly transport of
people and goods.
“It helped us go to where we are now,”
he says. “All of us have good jobs
because of the learning experience
from Shell Eco-marathon.”
“What Shell Eco-marathon provided
for me and my team was an avenue
to do the modelling, come up with the
best design for the parts of the vehicle
and bring it to life.”
“Physically building something that
you design and seeing it come
to life is the pinnacle of being an
engineer, and the teams that succeed
are the teams that do not miss the
small details. Translating this to now,
in offshore planning we plan an
Jericho and his team mate Albert
Janwin Cudal (who is now Pandacan
Terminal Operations Supervisor) proudly
display the Philippine Flag during the
competition in Malaysia in 2010.
Manila will host the annual
Shell Eco-marathon Asia
competition on February 6-9,
2014 at the Luneta Park.
Colin Hosli
operation for four to six months. And
again, the better teams are the ones
that capture everything.”
A PARTNERSHIP FOR
FILIPINO MOTORISTS
One of the world’s leading energy companies Shell and the country’s biggest retailer SM
partnered to launch the biggest loyalty programme in the country to give its customers a
different rewards experience. By Mizzi Alihan
Shell and SM – Marketing Convergence Inc. officials join forces
for the launching of biggest loyalty programme in the country.
A sample of window display in SM malls to
celebrate the Shell and SMAC partnership
S
hell companies in the Philippines
(SciP) Country Chairman Edgar
Chua assures that, “Every time
our customers drive to a Shell
station, there’s a lot more in store
for them with Shell,” as Pilipinas
Shell Petroleum Corporation (PSPC)
launched on September 1, 2013 the
biggest loyalty programme in the
Philippines in partnership with SM.
Motorists can now earn shopping
points through their SM Advantage
Card (SMAC) when they gas up at
Shell stations, grab quick bites at Shell
Select, or have their vehicles serviced
at Shell Helix Service Centres or Shell
Helix Oil Change+. With close to a
thousand Shell stations nationwide,
motorists can earn shopping points
each time they gas up which they can
use at over 40 SM malls all over the
country.
The Power of Two
As its aspiration to be the world’s
most competitive and innovative
energy company, Shell delivers more
energy for the increasing demands of
customers and partners. In meeting
these demands, Shell works together
with its customers and partners in
securing a better energy future.
One of Shell’s core values, respect for
people, applies for their competitive
practices of putting their customers
at the heart of everything they
do. In order to cater the needs
and achieve win-win outcomes
with its stakeholders, Shell has
been proactively listening and
communicating with them.
While the top retailer in the country,
SM, prides itself for providing
consumers with good quality
merchandise, innovative visual
display, and creative salesmanship.
This has led SM to gain loyalty among
its customers and grew into a dynamic
group of stores.
One of its loyalty programme is
the SM Advantage. Members earn
points as they shop in SM stores,
Supermarket, Hypermarket, and
retail establishments using their
SM Advantage Card. The loyalty
programme offers a handful of
privileges including exclusive sales,
discounts, and freebies.
Forging Partnerships
These two giants aim to serve
their customers well with greater
advantages and shopping
experiences as well. The official
launch of the Shell and SMAC
partnership gathers over 40 SM
malls and almost a thousand of Shell
stations to celebrate the biggest
loyalty programme in the country.
from NCR, North and South Luzon
was also held at the SM Mall of Asia
(MOA) Activity Centre.
PSPC Retail General Manager
Oying Yam explains the Shell and
SMAC partnership, “At Shell, we
always find unique ways to give our
customers excellent experience every
time they visit the station. We want
to reward the loyalty and support
of our customers. We believe that
partnering with the country’s largest
loyalty programme, SM Advantage,
gives our customers a different
rewards experience by using points
their earned from gassing up for
shopping at SM malls all over the
country.”
SM Senior Assistant Vice President
for Marketing Rey Maclang
congratulated Shell for the grand and
impressive roll out of Shell and SM
offering during the public launch with
Shell retailers, guests and employees.
“SM is pleased to work with Pilipinas
Shell to reward SM Advantage
members even better. I’m very
happy that SMAC points can now
be earned not only by gassing up
but also from Shell Select purchases
and services from Shell Helix Service
Centres or Shell Helix Oil Change.
This gives members more ways to
earn more points which they can use
to shop at SM,” Maclang said.
As part of the announcement of the
exciting partnership, two internal
launches among staff in Shell
House and Solaris One Building in
Makati City were held in the first
week of September. The SMAC
launch at Shell House gathered
the most number of staff among
previous launches, with a successful
engagement held at the Shell
Business Service Centre (SBSC) in
Solaris One. Similarly, a big launch
event for Shell retailers and dealers
Shop, Gas up, and Earn
“For us, partnering with Shell is a right
move in building a luxury brand and
upgrading the image of SM as we try
to strengthen our leadership in that
market segment,” Maclang added.
Motorists and customers may earn SM
Advantage points from purchasing
Shell Quality Fuels and Shell
Lubricants, as well as availing services
from Shell Helix Service Centre, Shell
Helix Oil Change+, and Shell Select.
“Shell is the only gas station that
honours SM Advantage Card, so
we invite everyone to drop by your
favourite stations now to collect SMAC
points and have the chance to enjoy
a better shopping experience,” said
Shell Marketing Manager for Retail
Stephanie Cua.
A Partnership for 100
To bring greater rewards for
Filipino motorists, Shell puts a foot
forward in continuing its proactive
communication with its stakeholders
and customers. Shell is aspiring for
more years of strong partnerships
with the biggest retailer in the
Philippines, SM.
As the company prepares for its
centennial year in 2014, Shell
celebrates its biggest loyalty
programme in the country with the
Shell-SMAC partnership, providing
shopping rewards and more
advantage for Shell customers.
Through this partnership, Shell
customers gain the edge in enjoying a
better rewards experience. SWP
Sealing the partnership. Proudly showing the SM Advantage Card during the signing ceremony are (from left) Shell Retail General
Manager Oying Yam, Shell companies in the Philippines Country Chairman Edgar Chua, SM President and Chief Executive Officer Bady
C. Golangco, and SM - Marketing Convergence, Inc. Senior Assistant Vice President for Sales and Marketing Rey T. Maclang.
Cristine Jalimao delivers her inspiring
speech during the graduation ceremony.
“Monster” Deal
She was at the brink of giving up her dreams, but Shell’s Unlad sa Pasada scholarship programme gave
Cristine Jalimao hope and inspiration to continue her journey towards giving her family a promising life.
By Ronessa Rollorata & Marifel Somera
“I
used to sell street food before
I became an Unlad sa Pasada
scholar,” Cristine Jalimao
proudly relates.
Cristine belongs to the first batch
of Unlad sa Pasada (USP) scholars
who graduated last November
2012. She learned of the USP
programme from her cousin who is
a Pepeng Pasada Club member. Her
cousin originally wanted Cristine’s
younger sister to be the USP scholar,
but she was below 18 years of
age then, so Cristine volunteered
herself. Cristine took up Consumer
Electronics at the Quezon City
Lingkod Bayan Skills Development
Center, and recently completed her
on-the-job training at Panasonic in
Laguna which lasted for 10 months.
“I lived a very difficult life.”
Cristine, a native of Bicol, went to
Pasay after graduating from high
school and ended up selling fish
balls. When she turned 16, she
became a housemaid in La Union,
but eventually went back to sell
street food in Pasay. “Those times
were really difficult. I really had no
money. I was losing hope. I thought
I would be stuck in that kind of life
forever,” recalls Cristine.
Selling fish balls was way far from
Cristine’s ultimate dream. She
says, “I’ve always wanted to be a
teacher. I want to teach and inspire
those cute little kids.”
Aside from becoming a teacher,
Cristine also dreams of helping
her siblings finish school. “Sila na
muna. ‘Wag na ako.” Cristine’s
parents are fisher folks in Bicol,
providing the needs of her six
siblings. She eagerly sent her family
her allowance from her OJT in
Panasonic so they can use it to fund
her siblings’ education.
“I cried when I learned that I
passed.”
“We got lost on our way to the
examination centre in Caritas,
Pandacan. We had no idea how
to get there. We just walked and
walked along Nagtahan bridge. I
can’t even remember how we got to
the right place,” Cristine narrates.
While waiting for the result of
her exam for the USP program,
Cristine worked as a vendor of
plastic wares. “When they called
that I qualified for the scholarship,
I cried because of extreme joy.
I was still crying when I told my
mom that I passed.” Her mom was
really overwhelmed over the news
for it would be the first time that a
child of hers would graduate from a
technical course.
enough, her co-scholars share their
food with her whenever they can.
“I did not ask anything more from my
cousin (the Pepeng Pasada driver).
He gave me a once in a lifetime
opportunity. It would be too much if
I ask for additional food or money,”
she narrates. “So I did everything
I could to finish my studies on my
own.”
“It was an everyday battle
going to school.”
She narrates that she really had a
gruelling experience reporting to
school every day while working
as plastic wares vendor. “My work
in selling plastic wares starts at
four in the morning. At 6am, I ask
permission from my boss to go to
“I wanted to give up.”
school. Then I have to brave the
“The urge to give up never
enormous traffic which I always
really left me. I always had to
encounter on my way to the school in face adjustments. I didn’t know
Fairview.”
what the future may bring. I lose
determination easily, especially
Cristine got really worn out in her
when I don’t have a job and steady
commute, and there were times that
income. But I will never regret giving
she could no longer understand the
all my earnings to my family because
lessons because of her exhaustion.
they’re the ones who really need it,”
Nonetheless, she did not let this
she shares. She drew her strength
hinder her in finishing the course and to fight from her family, her greatest
seldom misses attending school.
inspiration. “I will do anything for
them”, Cristine proudly declares.
She admits that she really had no
idea about consumer electronics
“It was fun at LEAD.”
before. “It was really difficult if
Cristine also shared that her
you don’t have a background
experience in the LEAD workshop
in electronics, but I still went on
was something worth remembering.
because I really wanted to study,
“I was shy at first. I was surprised
finish, and find a stable job,”
that my co-scholars were so
Cristine shares.
welcoming and kind.” To her,
taking to different kinds of people
“I eat hard-boiled egg for lunch.”
was overwhelming. “The experience
At times, Cristine’s food was not
strengthened me and made me
enough. All she would have for
have a positive outlook in life. It
lunch was a hard-boiled egg. Luckily was my first time to attend that kind
of workshop and I can say that I
enjoyed it up to the last minute.”
Cristine joyfully adds that she really
loved the air-conditioned training
hall where the workshop was
conducted, because she seldom gets
into air-conditioned rooms.
She happily recounts her memories
of the LEAD workshop where she
shared her life’s most unforgettable
experiences. For her, everything still
seems surreal, from the moment she
qualified for the Unlad sa Pasada
programme to the moment she
received her Consumer Electronics
certificate. “I never really thought of
having such an opportunity. As in
never,” Cristine declares.
She was at her happiest when she
got the call that she passed the
scholarship. When asked about her
saddest moment, she answered,
“When I saw my father weeping
because he was already losing hope
that our life would change”.
“I was always laughed at
because of my surname.”
Challenges continued to surface
in Cristine’s life as she struggled
during her first weeks in her OJT at
Panasonic. “I was ordered to clean
the factory the whole week. They
would yell at me whenever they see
me standing and doing nothing.”
She would be the laughing stock
PSFI Executive Director Edgar Veron-Cruz (far left) and Retail District Manager-South Luzon Christopher Alli
(far right) join Cristine for a photo at the graduation ceremony held in Shell House.
“Always call to God, and believe
in yourself. Let’s refrain from doing
unscrupulous acts so that positive
things will come to us,” was
Cristine’s advice to people who are
also undergoing trials which she has
learned to overcome in her life.
“ “
Cristine tests an electronic board while her mentor looks on.
My work in selling plastic wares starts
at four in the morning. At 6am, I ask
permission from my boss to go to school.
Then I have to brave the enormous traffic
which I always encounter on my way to
the school in Fairview. -Cristine Jalimao
of her co-workers because of her
surname Jalimao, which translates to
“monster” in English.
With luck on her side, Cristine
learned the ropes in her training
and did great in her tasks. She
was also proud to say that she has
already mastered a good number of
techniques in Consumer Electronics.
Cristine now wishes to find a stable
job that would sustain the needs of
her family and send her younger
siblings to school. “I don’t want them
to be like me. I don’t want them to
experience the hardships I faced”,
says Cristine.
Cristine couldn’t hold back her tears
when asked about her parents. “I
love them very much. I would do
everything for them,” she declares.
She was honest about being the
black sheep of the family in her
younger years. “I blamed them for
our poor life,” she adds.
“Always believe that you can.”
In spite of all the challenges Cristine
was facing, she was still the one
who encouraged her co-scholars to
persevere and do well. One more
remarkable trait of Cristine is that
she never forgets to say thank you to
every person who does her good, no
matter how small or big the favour is.
From being a girl who was not sure
of her future, Cristine transformed
into a woman who is proud of
her accomplishments and oozes
with self-confidence. She is never
ashamed of the fact that she was a
street food vendor because that’s
where she came from, that’s how she
earned her living that allowed her to
survive her day to day undertakings.
“There were times that I ask myself if
I would just be a street food vendor
for all my life. It’s really hard. You
keep on pushing your cart every
minute of the day, rain or shine.
Those were the times that you can’t
help but doubt everything in life,”
she narrates.
“Thank you, Shell.”
All her hard work paid off when she
finished school and her OJT. “I was
really elated when I graduated. It
was even more exhilarating when
I got my NC II certification from
TESDA,” Cristine recounts.
She’s also thankful to Shell for giving
her an opportunity to change her
life. “I’m really thankful that Shell
helped me. If not, I would still be
selling fish balls on the street. I
would be stuck in living a poor
life. I would not learn anything. I
would not meet new friends and
acquaintances who will inspire me
to go through life,” she tearfully
recounts.
Cristine also expressed her gratitude
to her co-scholars who shared food
and money for her transportation
while she was in school. Cristine,
at present, works for Noordhoff
Craniofacial Foundation Phils. Inc.
Recently, she has purchased a small
fishing boat to help her parents’
livelihood in the province. She
is hoping to buy another boat to
improve the livelihood of her family
in Bicol. SWP
The tandem braves the
rough roads...and wins
Shell retailers Allan and Angelica Abad-Santos share tips and insights on running a well-oiled
business, and on living and enjoying a splendid family life. By Jun Jay G. Jimenez
F
or 15 years now, the tandem of
Allan and Angelica Abad-Santos
makes beautiful music together
in life and in business. Their union
remains stronger, fiercely battling the
raging waves of challenges that come
their way and focused in realising
their goals.
Breaking grounds
Back in 1997, the Abad-Santos family
relocated to Angeles City from Manila
to jumpstart their dream of operating
a Shell service station. The business
has been doing well until another
opportunity was offered to them in
2003 by Pilipinas Shell Petroleum
Corporation to operate Shell stations
in Manila.
(Top photo) Allan and Angelica in a huddle with employees to discuss their
performance. (Photo below) Angelica guides her staff on daily operations.
Always energised in growing their
business, the tandem went on with
their journey as Shell retailers and
has been reaping the rewards of their
hard work and dedication since then.
They do not wither in difficult times.
“Our business encounters different
challenges on a daily basis.” And
they know how to counter the tides.
“The very competitive market we
belong to requires us to be in-tune
with our customers, competitors,
employees, principal and market.”
The path to success
They believe that Shell is the best
business partner and the years of
strong partnership are proof of their
formidable business relationship.
“We always align ourselves with
the direction that Shell is taking. At
times, this may be difficult to heed
because of preferences, but ultimately,
alignment produces the desired
results. Key to our success is our
relationship with Shell and our staff.
Shell’s support is crucial as it gives us
edge over competition. We motivate
our staff well, especially our frontlines,
to connect with our customers well.
Service and value drive our business,
and these can only be delivered if we
are aligned with the Shell business
principles and standards and our
employees perform well on site.”
The tandem also shared key factors
that made them achieve success in a
competitive retailing arena, such as:
• Align - We ensure that our key
activities are aligned with Shell’s;
• Transform - We changed our
thinking and way of doing business.
Efforts are focused on ensuring that
objectives, strategies, and activities
are in-sync with Shell’s;
• Achieve - We drive the business
hard to meet goals and objectives.
If necessary, we adjust along the way;
• Sustain - Keep doing the things that
work and find new and novel ways
to ensure success. These enabled us
to become Gold Retailers in 2010 and 2011, and be recognised as
the 2011 Health, Safety, Security
and Environment (HSSE) Retailer of
the Year for the East.
They both agreed that their people
are their partners in making their
business successful. To motivate them
to deliver their best on the job, Allan
and Angelica reward good work
Allan and Angelica enjoying quality time with their children.
and serve as good example to their
staff. “We try to be a good example
to them. We show them that there is
no compromise when it comes to our
business principles and objectives.
We reward good performance and
see to it that we promote from within,
and assign deserving personnel to
key responsibilities in the service
station. At all times, we want our staff
to exhibit honesty and commitment.”
The tandem knows the value of hard
work and dedication to growing their
business, but they also have a formula
in enjoying a balanced life. “We
believe that work should not deprive
us from spending quality time with
our family. We enjoy our breakfasts
and dinners together. We help our
children in their studies and guide
them with their lives.” They shared that
weekends with the family are sacred.
“We regularly travel together and
engage in sports and music.” Allan
and Angelica are in unison in saying
that everything that they do is for their
family. “Our family inspires us.”
Armed with 15 years of experience
in fuel retailing, Allan and Angelica
are like a fountain of wisdom on
matters like operating a successful
business venture. “Customer is King!
The challenge is that the king is fickle-
minded, and there are many wooing
the king!”. But the tandem was never
unfazed by challenges and went on
cooking up strategies for a winning
venture. “We have to constantly mold
and re-mold our strategy to win and
re-win the heart of the king! To thrive
in this business, we have to be better
than competition in all aspects and
make sure that the king knows this.”
A winning moment
Through the years, they triumphed
over the odds. Pouring all passion
and dedication to growing their
business, Allan and Angelica bagged
the 2012 HSSE Country Retailer
of the Year – a testament to their
commitment to delivering only the
best for Shell and its customers.
Working together, they withstood
the tests of times and continuously
nurture a harmonious business
relationship with Shell. “Shell gave
us the opportunity to operate an
enterprise that is both rewarding
and challenging. Shell has always
been at the forefront of ensuring
that the business remains profitable
and robust and ensures that their
business partners are provided with
a framework that enables them
to succeed in a very competitive
environment.” SWP
ISSUE 2 2013
PEOPLE IN ENERGY
The Real Deal
A fascinating ride to
winning a mega-deal
SHELL WORLD PHILIPPINES
Well-Oiled to
Zoom Higher
Shell Aviation Manila
delivers impressive
performance
Bringing Change
through Positive
Leadership
Nurturing future leaders
through youth training
ARE WE READY
FOR THE FUTURE?
Shell helps build visions of the future that will help shape a
prosperous world in a sustainable fashion.
shell world philippines i
ISSUE 2 2013
SHELL
WORLD
PHILIPPINES
MEET THE TEAM
Editorial Advisor
Roberto S. Kanapi
Editor-in-Chief
Ron F. Jabal
Managing Editor
Jun Jay G. Jimenez
Copy Editor
Maria Fatima Cruz
Writers
Yna Mari Isobel Alihan
Josa Marie Salazar
Contributors
Maria Fatima Cruz
Alyssa Mariz Ortega
TO CONTACT THE SWP TEAM:
Mailing Address
Shell World Philippines
14/F Shell House
156 Valero St., Salcedo Village
Makati City 1227
E-Mail
[email protected]
Website
External Recognition
Shell World Philippines is published quarterly for the
employees of Shell companies in the Philippines and
for interested readers outside the business. Opinions
expressed do not necessarily reflect the official views
of any Shell company.
The following expressions are inherent to Shell
businesses in the Philippines: SciP (Shell companies
in the Philippines), which encompasses its companies
in the country; and Pilipinas Shell (Pilipinas Shell
Petroleum Corporation). The specific names of other
Shell companies will be duly mentioned in the article.
Shell World Philippines is published by the
Communications Department for the Shell companies
in the Philippines (SciP).
6
ONLINE VERSION OF SHELL
WORLD PHILIPPINES MAGAZINE
Read the online version of Shell
World Philippines magazine
by typing the link into a web
browser. Alternatively, use a
smartphone with a QR
reader app to scan this symbol.
04
THE REAL DEAL
Commercial Fuels sealed a mega-deal with one of the
biggest power generation companies in the country – a
significant feat for any energy supplier.
06
SHELL ARTS: 46 YEARS OF LEAVING MARKS
FOR THE FUTURE
Young Filipino artists nurture their artistic brilliance through the annual
Shell arts competition.
14
10
BRINGING CHANGE THROUGH POSITIVE
LEADERSHIP
Former Shell trainee is now a community leader who
inspires the youth to work together to protect the
environment.
4
12
MADE FOR GREATER THINGS: THE
STORY OF ANGELICA CANTOS, A SKIL
SCHOLAR
A journey of a single mother whose hope and courage
made her provide a decent life to her family.
18
WELL-OILED TO ZOOM HIGHER
18
Shell Aviation Philippines is growing stronger and greater
with another award for sterling performance and for
delivering impressive business growth.
14
ON SPOTLIGHT:
12
ARE WE READY FOR THE FUTURE?
Shell helps build visions of the future that will help shape a prosperous
world in a sustainable fashion.
The Real Deal
Several energy companies fought for the prized spot of
winning a mega-deal from power giant PSALM, but in the end,
it was the strong and cohesive Shell Commercial Fuels team
that sealed the deal. By Jun Jay G. Jimenez
PSALM Power Plant
T
he challenge is overwhelming, but
the rewards are fascinating. At the
start of the journey, a handshake
may seem far from reality, but when
strategies, good planning and
teamwork come into play, all efforts
only lead to winning a mega-sized
contract.
This is the story of how Shell
Commercial Philippines prevailed
to win an irresistible deal with
Power Sector Assets and Liabilities
Management (PSALM) Corporation,
a government-owned and controlled
entity belonging to top five power
generation companies in the country.
Winning the nod of this power giant is
what every potential energy supplier
in the country is aggressively pursuing.
The contract is huge, and getting the
contract is definitely a significant feat
for any energy supplier. While it is a
promising deal, it also requires tenacity,
dedication and expertise to charm the
giant.
Competitors are outsmarting each other
to clinch this mega-deal with PSALM.
Fired up to surpass their business
targets, the Shell Commercial Fuels
explored all possibilities to make the
landmark deal a dream come true.
Today, it is a source of inspiration in
winning more deals for a stronger
Commercial Fuels (CF) business in the
Philippines.
Making the dream deal
The CF team had gone through
challenges before they landed on
signing this mega-deal with the power
giant. To note, it is one single deal that
strengthens Shell’s market share from
41% to 48%. What lies behind this
remarkable success is an inspiring story
of a team whose members exemplify
Enterprise 1st mindset and excellence in
executing strategies that translates into
a winning proposition.
PSALM is a client that any energy
provider would definitely go after to
seal a deal. It is one of the biggest
players in the power sector and
belongs to the top five entities with
largest operating capacity in the
country. The CF team knew that
winning the account would not be
a walk in the park, and sealing the
dream deal required more than just
well-crafted strategies.
The mad rush for the goldmine
was inevitable. Several companies
presented their best propositions to
win the power giant’s nod. But what
set Shell apart from its competitors
was the composition of its customer
value proposition (CVP). The combined
expertise of different Shell departments
yielded the best proposition that
charmed PSALM. To get an inch closer
to making the dream deal a reality,
the CF team employed a synergistic
approach in formulating strategies
that eventually paved the way for its
seamless execution.
Building the deal team was the initial
step for this victorious feat. Insights,
viewpoints and business advice from
relevant departments served as inputs
to a well-crafted CVP. Thorough
analysis of financial, taxation, market
and pricing factors ensured the
effectiveness of Shell’s proposition.
Equally important was thorough
appreciation of the nature of PSALM’s
business and the drivers and constraints
under which it worked. This deep
understanding of PSALM helped the
team devise an effective approach to
meeting their requirements. Internal
capabilities were assessed by
consulting with various stakeholders on
product specifications and availability,
safe delivery of products, granting
of credit line, and documentary
PSALM Malay Power Plant in Pililia, Rizal
requirements ranging from bid
preparation to post qualification,
including a thorough analysis of past
bids and current market conditions.
External factors were also assessed
to determine how competition would
tender its bid which led the CF team
to devise and present a cutting edge
CVP. “Pilipinas Shell has always been
awarded a significant volume of our
oil-based fuel requirements each year
ever since our business partnership
started in 2010 because they meet
all our requirements and their offer is
competitive,” said Rolando J. Medina,
Contracts Management Department
Manager of the National Power
Corporation – PSALM Group. “We
appreciate Shell’s service because they
are very professional in addressing our
concerns expeditiously and promptly
provides incentive to PSALM for prompt
payment,” he added.
After going through the arduous
journey, all the hard work rewarded
the CF team with a winning proposition
composed of the right ingredients to
cook up an irresistible offer for the
The PSALM team
power giant to seal a deal with Shell.
“It is amazing how the team’s Enterprise
First mindset gave them a holistic
understanding of customer dynamics.
This, together with Shell’s supply and
distribution capability, resulted to a
reasonable yet competitive bidding
strategy that eventually won this huge
deal,” said Commercial Fuels Marketing
Manager Dan Kumar.
Beyond winning
The mega-deal would not have been
possible without strong collaboration
and teamwork. All efforts were put
in to seize the opportunity of being
PSALM’s preferred supplier for its
energy requirements. Smile Gillegean,
Commercial Fuels Finance Manager
said, “Winning the PSALM account was
a true testament of collaboration and
teamwork between the business and
support functions that proved to be a
guaranteed recipe for success.”
Despite all the challenges, winning
the PSALM account is an opportunity
to showcase the kind of products and
services that Shell can provide to its
customers. “Achieving this milestone
truly reflects how our organisation has
matured into driving the right behaviours
and maximising value for the enterprise.
Once again, our highly competent
people proved why we are the preferred
partners of our customers,” said Country
Business Manager for Commercial Fuels
Mao Vergel De Dios.
The feat is something to be proud of and
is definitely another feather in the cap
of the CF Philippines team. But the team
is not one to rest on its laurels. Getting
the nod of power giant PSALM is an
inspiration for them to move to greater
heights. While the road to winning more
deals seems promising and it is a big
deal to win more deals, the CF team
remains the real deal. SWP
Philippine National Artist Arceli “Tita Chelo” Limcaco-Dans during
the opening of the 46th Shell National Students Art Competition
(NSAC) entitled Insignia: Leaving a Mark Today, Helping Shape
Tomorrow. With her are Social Investment Manager Jackie Ampil,
global Filipino artist Juvenal Sanso, PSPC Vice President for
Communications Roberto Kanapi, SPEX Finance Director Jeng
Pascual, and NSAC National Coordinator Sonia Tejada.
Shell Arts:
46 years of
leaving marks
for the future
This year’s Shell National Students Art Competition inspired young visual artists from all
over the country to leave their marks through artworks that mirror their insights toward
shaping a better future. By Josa Marie Salazar
F
orty six years ago, who would
have thought that the first
Shell National Students Arts
Competition would become the
forerunner of a tradition that would
pave way to the discovery of national
artists such as Benedicto “Bencab”
Cabrera, Jose Joya, Federico Aguilar
Alcuaz, and Ang Kiukok. Now, as
more young artists aspire to win in
the prestigious arts competition, it has
transpired from being an unassuming
search for a calendar’s visual
material to a figurative portal that
opens multiple doors of opportunity
and improved craftsmanship.
Anticipated by art masters, students,
and enthusiasts, and supported by
Shell companies in the Philippines
(SciP), the Shell National Students
Art Competition (NSAC) brings out
the best among the Filipino youth by
6
i shell world philippines
showcasing their talents and honing
their artistry.
“From its modest beginnings 46 years
ago, NSAC is now an institution that
ignites the careers of the country’s
student artists, including those who
are now hailed as national artists
and notable luminaries in Philippine
art today,” said Ayala Museum
Senior Director Mariles Gustilo.
Art for art’s sake
In the 46th NSAC, participants were
encouraged to use their artworks to
express their own marks, showing
the world their ‘personal insignia’.
This is in line with this year’s theme,
INSIGNIA: Leaving a Mark Today,
Helping to Shape Tomorrow. Shell is
in high hopes that these expressions
of their selves through their chosen
medium and subject would enable
the young artists to leave their own
mark in the history of Philippine
visual arts.
A stepping stone for young artistic
minds to become future art masters,
NSAC continues to experience
dynamism and vibrancy in the
Philippine art scene because of
the ever-increasing passion and
dedication from these aspiring
talents. Not only this, but new media
such as digital art and the emergence
of modern day techniques have made
the competition more exciting.
Being one of Shell’s foremost youth
development programmes, NSAC
seeks for artists to create, even as
neophytes, their own recognisable
mark that can stand the ever-varying
current of changes in the visual arts
arena. The competition celebrates
Bret Faustino Manalo with his
“Sinag sa Dapithapon”
Alvin Florentino with his “Leader in Disguise”
Alfredo Baluyot with his “In Loving Memories”
David Ryan Viray with his “Protracted Risk”
Carlo De Laza and his “Floating Dream” sculpture
Catherine Salazar with her
“Unfading Memory of Mine”
Myra Flor Labor with her
“The Source of Self Image”
Weriel B. Mallari with his “Venus’ Hope for Hope”
First place winner: According to Clint Rey
Policarpio, he wants people to feel happiness
and smile whenever they look at his
watercolor painting “Basaan sa San Juan”.
First place winner: An advocate of art therapy for
the youth, Katrina Noelle M. Gosiengfiao is all
smiles with her “Bukas na Lata” winning sculpture.
the unique individual style of a new
breed of young artists that will help
define the future of Philippine art.
First place winner: Digital artist Kyle Amiel Balagtas encourages other artists
to take criticisms constructively with his “Living in the World of Critics”.
First place winner: Jay Roque Marquez’paradox of winning
the oil/acrylic category with an entry titled “Natalo Ako”.
Varying significance, unified by
one goal
For first place winner in sculpture
Katrina Noelle Gosiengfiao of
the University of the Philippines
– Diliman, art could be used to
contribute to the society and to create
social change. Katrina said that
her entry entitled “Bukas na Lata”
is inspired by Marxism and unveils
the truth behind capitalism – the tin
can and its contents of bodies of
people crammed together represent
societal issues such as exploitation
of the human body, human
trafficking, and even exploitation
of the skills of Filipinos, especially
abroad in the case of our Overseas
Filipino Workers (OFWs). Katrina’s
upbringing – her mother working
under human relations and her father,
an OFW – was her inspiration for
her masterpiece.
A true-blue “Iskolar ng Bayan”,
Katrina believes that her role in
social change does not end in
revealing and expressing that there
are problems such as exploitation.
“I want to share the concept for us
Finalists of the 46th Shell National Students Art Competition with Shell
Vice President for Communications Roberto Kanapi (in gray suit)
Shell Vice President for Communications Roberto Kanapi (far right)
and Social Investment Manager Jacqueline Ampil (far left) accompany
Policarpio as world-renowned artist Juvenal Sanso hands him the medal
for winning in the watercolour category.
to think about the possible solutions
that we could think of. I want to
somehow present new ideas and
open new channels for the minds of
the people,” she explained.
Just as how she achieved success
in the 46th NSAC, Katrina wants
other students to take a brave step
and grab the opportunity that Shell
is giving to young artists. “Two
things, first you really have to find
the message that you want to impart;
second is the quote ‘your availability
is more important than your ability.’ If
you are strong-willed and believes in
your message, you will reach greater
heights,” she said as a tip to future
NSAC participants.
In his winning entry “Living in the
World of Critics”, digital fine arts
first placer Kyle Amiel Balagtas
of Technological University of the
Philippines (TUP) aims to inspire
others not to give up on their visual
arts dream. According to him, being
an artist may be a long and difficult
journey, but in the end, it will be
all worth it. “You should not take
all criticisms negatively. Instead,
take them as a positive challenge,”
he said. Kyle shared that he too
received several criticisms for his
artworks, but instead of giving up
and pursuing other interests, he
challenged his own skills and tried
to improve by taking these criticisms
constructively.“ Don’t be afraid to
compete. Don’t imitate. Believe
in yourself.” He said that joining
competitions is not all about winning,
but also the experience, insights, and
skills that a person gains in going
through the process.
For Alfredo Baluyot, second place
winner in the oil/acrylic category,
art could be used to remind people
of things that society seems to have
forgotten. His painting entitled “In
Loving Memories” was dedicated
to the victims of the Maguindanao
Massacre, serving as a reminder that
such tragedy happened and need
not be forgotten. “Ang ginawa ko ay
yung pag-alala sa mga taong hindi
naman dapat namatay (The purpose
of my work is to make people
remember those who died in vain.)”
said Alfred. Oil/acrylic category’s
champion Jay Roque Marquez in
his art work “Natalo Ako”, said
that he too agrees that art could be
used to express yourself as well as
communicate with others. “Ang art
kasi, hindi lang para sa akin – para
sa lahat (Art is not just for myself –
it’s for everyone),” he affirmed.
The society will see different meanings
in these masterpieces. But for these
artworks to materialise, artists need
to set underlying meaning that will
inspire and fuel their desire to create.
There may be varying significance
for these student artists, but one thing
is for sure, their artworks will be
the immortalised representations of
themselves: it could be in the form of
their sorrow and fear or their ideals
and dreams. For some, it could be
their message to other people or the
advocacy that they are fighting for.
These differences in representations
were unified by NSAC’s goal to be an
avenue for the participants to express
their own indelible marks through
their distinct and one-of-a-kind works
of art. SWP
Bringing change through
positive leadership
An inspiring journey of a Shell trainee who
evolved to become a strong environment
warrior and a positive influence to the youths
in his community. By Alyssa Mariz R. Ortega
PSPC’s leadership training, thinking
that it was a good opportunity for selfdevelopment, especially since it was
not offered in their school.
“I had a spark of interest for leadership
during my first training in 1995. The
powerful and motivating speakers
made me realise the importance of
leadership capability formation at
an early age,” Ramil shared. This
training had opened doors for him to
further develop his leadership skills.
He continued to attend the succeeding
trainings on leadership which were
conducted in 1998 and 1999.
Ramil receiving a plaque and certificate
for his participation in the workshop
Ramil takes his environmental
preservation advocacy to Taiwan
T
he once active youth participant
in various leadership training
of Pilipinas Shell Petroleum
Corporation (PSPC) returns the favour
through sharing what he learned
and utilising what he gained from
his trainings seventeen years ago.
Serving as a barangay councilor in
Barangay San Isidro, Batangas City
and a Scout Executive in the Boy Scout
of the Philippines (BSP) – Batangas
City, Ramil Borbon continuously works
closely with PSPC in bringing positive
change and implementing sustainable
development programmes for the
betterment of his community.
Age doesn’t matter: Ramil was elected as
one of the barangay councilors despite
being the youngest among the candidates
A SPark for leadership
At a young age of 15, Ramil’s attention
was caught by a simple invitation for
leadership trainees posted on their
barangay’s bulletin board. Without
a second thought, he decided to join
Ripe for Leadership
Attending leadership trainings unveiled
Ramil’s potential and groomed him to
become a leader in his own right. His
newfound confidence and persistent
determination caught the attention of
different organisations, in which they
made Ramil a leader and officer in
different fields. .
He first demonstrated his leadership
capabilities when he was assigned
as barangay coordinator for TALIM
(Tabangao, Ambulong, San Isidro,
Libjo, and Malitam) Youth, an
organisation of youths from the
Refinery’s fence-line communities. The
experience prepared him to tackle
challenges when he became the
president of their student government in
college for two years.
These good leadership credentials
and background gave him a smooth
transition from holding positions during
undergraduate years to engaging with
public service. He became qualified
to be the Field Scout Executive of
Ramil with the Representatives of Asia Pacific Regional Workshop on Environment Education in Scouting
Boy Scouts of the Philippines – (BSP)
Batangas City in 2004. Five years
after, he was promoted to become the
head of council, a position which he
holds up to the present. In his post,
Ramil incorporates a different and
modern approach in his leadership to
reach out to the new generation.
In 2010, he was elected as barangay
councilor in Barangay San Isidro.
Despite being the youngest candidate,
he ranked second in terms of number
of votes. “I think my leadership
background gave me an edge over
other contenders. The community sees
me as competent and qualified for the
position,” he said.
A Partnership for the
Environment
Being a member of the World Scout
Environment Programme, BSP is
expected to focus on spearheading
different environmental programmes
that educate scouts on the importance
and the different ways of environment
preservation. Shell, on the other hand,
is committed to continuously look for
ways to reduce the environmental
impacts of its operations, products, and
services.
This common denominator between
the two organisations brought
them together as partners for the
Mangrove Planting in Tabangao River,
Tabangao Aplaya, an annual activity
sponsored by PSPC and managed
through its foundation, the Pilipinas
Shell Foundation, Inc. (PSFI). It is
complemented with the Mangrove
Reforestation Awareness Talk that
aimed to cascade the importance
and benefits of mangrove planting
for the environment — such as
protecting coastal areas from erosion
and providing nurseries for offshore
fisheries.
Their three-year partnership started
when Ramil coordinated with PSFI
after seeing the alignment and
connection of the activity to BSP’s
initiatives. Aside from molding young
environmental stewards, the 3rd
Asia Pacific Regional Workshop
on Environment Education in
Scouting recognised PSFI and BSP’s
activities as one of the best practices
on environment conservation,
preservation, and protection. The
workshop was held in Kaohsiung,
Taiwan last June 2013, and it proved
the partnership’s tangible impact in
improving communities.
Ramil gladly shared that his
experience in environmental
conservation was one of the reasons
why he was chosen as representative
of the Philippines among the 116
councils. “I felt proud and privileged
to showcase the best environmental
programmes in our country,” he said.
Other BSP projects he presented were
Tingga Falls Rehabilitation, Centennial
Tree Preservation, and Tree Planting
and Parenting.
For him, there was no better way
of wrapping up the experience
than participants admiring and
appreciating the sustainability of
the projects he presented, including
the interest and willingness of other
organisations to partner with BSP.
A message for TALIM youths
Ramil considers TALIM communities
lucky as there is Shell to guide
and support them through various
social and enviroment projects and
programmes. He encourages the
youth to seize opportunities to take
part in initiatives that can hone their
skills and bring out their potential.
According to Ramil, the learning and
experience can help in preparing
the youth in tackling the challenges
of the future, while at the same
time developing their abilities and
potentials that bring out their inner
“Spark” that will make them stand
out. SWP
Made for Greater Things:
The story of Angelica
Cantos, a SKIL scholar
I
t was in August 2008 when Pilipinas
Shell Foundation, Inc. (PSFI), Shell
companies in the Philippines’ (SciP)
social investment arm, launched
the Food and Beverage Servicing
(FBS) course under the Sanayan
sa Kakayahang Industriyal (SKIL)
programme in Batangas, Philippines.
Together with the Lyceum of the
Philippines University – Batangas
(LPU) and Jollibee Foods Corporation,
out-of-school youth from Batangas City
were awarded with scholarship grants
for the said course.
SKIL is fun and rewarding
Angelica Cantos is part of the first
batch of SKIL’s FBS graduates and
is currently working in Jollibee SM
Batangas City under the Generation
One Agency. From being an
unemployed, single mother at the
age of 20 to holding different
positions in a famous fast-food chain,
Angelica has definitely come a
long way. She shares her inspiring
story on how PSFI, Jollibee and LPU
changed her life.
Angelica is a hardworking, single
mother to a two-year-old boy. She
comes from a poor family in Barangay
Ambulong, Batangas City. From the
very beginning, Angelica has always
had a love for learning. But the
difficult times had forced Angelica to
stop high school and devote her able
hands to help put food on the table.
But blessings do come to those who
deserved them. Just as Angelica
had just quit the meager salary of
a pharmacy saleslady and was
preparing for yet another job
interview, she received the news of
SKIL’s new course offering on Food
and Beverage Servicing. Knowing that
A single mother’s tale of hope and courage in supporting
her family through the employment she acquired by undergoing Food and Beverage Servicing training offered by
Pilipinas Shell Foundation, Inc., the social investment arm
of Shell companies in the Philippines. By Maria Fatima Cruz
“
I learned a lot as a
SKIL scholar. Not only
did they teach us
how to cook different
dishes, baking, skirting
techniques and other
practical skills, they
also taught us the
values of respect,
diligence and being a
good team player.
“
- Angelica Cantos
PSFI opens good education and work
opportunities, she immediately applied
to be a SKIL scholar. Not long after,
she passed the rigorous screening
process and joined the 12 scholars of
the FBS course’s pioneer batch.
Loving Jollibee
Angelica became certified in all
of the stations in Jollibee. From the
beginning, she was very motivated
to excel in school and at work. “I
learned a lot as a SKIL scholar. Not
only did they teach us how to cook
different dishes, baking, skirting
techniques and other practical skills,
they also taught us the values of
respect, diligence and being a good
team player.”
Sure enough, after her graduation,
Angelica was offered to work for
Jollibee. After two years, Angelica is
still happy and passionate about her
work. “SKIL has changed the way I
look at my life, especially at the future
that I can give my two-year-old son. I
used to believe that not finishing high
school spells the end of a better life.
But the opportunities SKIL has opened
for us proved to me that I was wrong.”
Five years from now, Angelica sees
herself working abroad. “I am really
working hard to help my family
even more. The SKIL programme
has offered doors to countless
opportunities. It is up to us now to
explore where they lead to, but for
sure, we are already well-equipped
to overcome any hurdles along our
way up.”
Angelica is thankful for the endless
number of blessings she has received.
“Thank you to PSFI, Jollibee and LPU
for helping us achieve our dreams,
and our dreams for our families.” SWP
Source: www.jollibee.com.ph
Are we ready
for the future?
What would the world look like in 2100? Shell helps build visions of the
future that will help us shape a prosperous world in a sustainable fashion.
By Maria Fatima Cruz
C
uriosity and innovation have
always been two of the
primary objects of humanity’s
perseverance and passion. It is not
hard to imagine cultures melding
through state-of-the-art transportation
systems connecting countries and
continents, skyscrapers touching
clouds, and energy-efficient cars
blazing the roads—or even the skies.
While there is no doubt that our
ingenuity will take us to whatever
heights we imagined for our future
world, the question remains: “Are we
ready for it? Are our scarce resources
ready for it? Would we have enough
energy to fuel our aspirations?”
In our fast-paced world, dallying
on these questions is unaffordable
especially when opportunities for new
growth and advancement present
“Our goal is not to predict the future
but to enable policymakers to make
richer and better decisions involving
the future, as a result of having
deeper grasp of key drivers and key
uncertainties.”
-Jeremy Bentham, Head of Scenarios, Strategy
and Business Development, Royal Dutch Shell
Shell companies in the Philippines recently hosted the Shell New Lens Scenarios Forum in Manila
which gathered over 200 participants and stakeholders from the government private sector, media,
academe, and non-government organizations. The multi-sectoral dialogue on energy shared insights
on two possible scenarios and presented an in-depth analysis of how economic, social and political
forces might play out in the 21st century. In photo are (from left) Philippine Star Columnist Cito Beltran,
Former Ambassador Extraordinary and Plenipotentiary to the United Kingdom of Great Britain Cesar
Bautista, Presidential Assistant for Climate Change Elisea Gozun, Shell Strategy and Scenarios Team
Chief Political Analyst Dr Cho-Oon Khong, Shell Companies in the Philippines Country Chairman
Edgar Chua, Executive Director of the Clean Air Initiative for Asian Cities (CAI-Asia) Center in Manila
Sophie Punte, and Philippine Star Columnist Boo Chanco.
leader in power and energy, to help
build visions of the energy future by
creating stories on how economic,
political and social forces might play
out in the 21st century.
These visions of the future came
to be known as Shell Scenarios,
an academic approach that was
established in the 1970s that provide
lenses that help see future prospects
more clearly, make richer judgments
and be more sensitive to uncertainties.
themselves at our doorstep. We
can, however, imagine scenarios on
how the future of energy would look
like that will help us determine the
best decisions that will lead us to a
future that is both sustainable and
prosperous.
a world in transition
Living in an era of globalisation and
volatile transitions means that there
is an increasing interconnectedness
between nations, businesses and
people. It is an ever more progressive
world, where even individual decisions
can greatly impact the competitive
global arena. Unlocking new sources
of energy to continue fueling this
prosperity become the top priority of
governments and nations.
This growing concern for energy
security prompted Shell, a global
In 1973, Shell was not shocked
when a major oil crisis hit the global
economy. The Yom Kippur War
broke out in October of that year;
the West’s support for Israel angered
the oil-rich Arab states triggering an
oil-embargo. Fuel shortages sparked a
global recession and a massive stock
market crash. The world reeled. But
Shell’s decision makers were already
prepared for the worst because they
had already imagined it through the
foresight provided them by the Shell
Scenarios.
Further scenario planning prepared
Shell for successive global shifts like
the subsequent oil shock in 1979.
While the Scenarios were never
absolute predictions or forecasts, they
helped the company to anticipate,
adapt and respond to challenges like
the rise of environmental concerns
linked to CO2 in the 1990s and to
explore the dynamics of recession and
recovery in the 2000s.
The success of Shell Scenarios starting
in 1973 spread far and wide. Not
only did the approach came to
be used in other Shell operating
companies in Europe and Asia, but it
was also presented to the then United
Kingdom Prime Minister Edward Heath
and the U.S. State Department. In the
later decades, Shell Scenarios will be
followed with a similar interest by the
wider world, becoming a brand in its
own right.
The 21st century poses new challenges
in a world shaken by fresh economic
and political turmoil. The world’s
population is booming and demand
for sustainable energy, water, land
and food is growing—fuelling tensions
over scarce resources.
These new challenges that confront
us drove the Shell Scenarios Team
to research and develop modern
‘lenses’ that provide insights to the
likely trajectory of current trends into
the future. Dubbed Shell New Lens
Scenarios, the lenses zoom in on
specific details and then zoom out to a
broader panorama—shedding clarity
into possible future outcomes.
The shifting perspectives
On June 2013, Shell presented New
Lens Scenarios to the Philippines,
led by Dr Cho-Oon Khong, Shell
International’s Chief Political Analyst
in the Global Business Environment
Team. He presented two scenarios
called Mountains and Oceans
that will help define the policies,
environmental management, and
energy landscapes that will be
prevalent in year 2100.
At the heart of the Mountains
and Oceans scenarios is the
understanding that the fundamental
challenge of a prosperous world is in
finding new ways to meet humanity’s
rising aspirations in a sustainable
fashion. Indeed, we will seek the best
ways to respond to this challenge, but
our actions will be heavily influenced
by our beliefs and values.
As Dr Khong said, “We cannot simply
carry on consuming energy in the
way that we have done for a long
time because our behavior have
major impacts on energy supply,
energy demand and most importantly,
climate change.”
In the Mountains scenario, Shell
sees a strong role for government
and the introduction of firm and
far-reaching policy measures,
developing more compact cities,
transforming the global transport
network, and paving the way to
unlock more natural gas resources.
New policies unlock plentiful natural
gas resources – making it the largest
global energy source by the 2030s
– and accelerate carbon capture
and storage technology, to support a
cleaner energy system. In the Oceans
scenarios, it describes a more
prosperous and volatile world where
energy demand surges due to strong
economic growth; market policies will
shape the energy system, with solar
energy becoming the largest energy
source in the 2070s.
Dr Cho emphasised that a balance
between the two scenarios is ideal.
But whether there be a balance, or
one scenario will override the other
will depend largely on us, our ideals
and how we choose to follow the way
to the Mountains or to the Oceans or
to a balance of both in our dealings
with the realities and issues of the
present.
Energy is Opportunity
The United Nations said, “Energy
is opportunity. It transforms lives.
Economies. The planet.”
A view from the Mountain is different
from an Ocean vista. Although
climate change, overpopulation and
energy poverty remain pressing
problems, the scenarios presented
“
The Shell New Lens Scenarios:
Mountains or Oceans?
Energy is
opportunity. It
transforms lives.
Economies.
The planet.
“
-The United Nations
by Shell can help governments,
businesses and people from all over
the world make better decisions
based from the different outlooks
presented in New Lens Scenarios’
Mountains and Oceans.
At present, we already see the
shifting perspectives at play. The
World Bank said about 1.2 billion
people—equivalent to the population
of India—still live without access to
electricity, while 2.8 billion people
still rely on wood, crop waste, dung,
and other biomass to cook and heat
their homes. Nations are beginning
to understand that efforts for
economic development will be futile
if widespread energy poverty will not
be addressed.
Multinational companies and
international organisations are
realising the need to abandon fossil
fuels and explore renewable and
cleaner sources of energy like solar
power and natural gas. Nations
are realising that to be economic
powerhouses entail following the
cleaner energy pathway for their
citizens to not only benefit from
greater market competitiveness, but
also enjoy cleaner air and better
health.
The answer to whether or not we are
ready for the future depends on how
much we are willing to believe that
energy is opportunity. A prosperous
world means more innovations and
sharing of knowledge take place
that can either make or break a
sustainable energy future. But with the
strategic approaches offered by Shell
New Lens Scenarios, our nations are
better guided on how best to act on
their agenda to provide sustainable
energy for all.
What might lie ahead 50 years from
now… or even in 2100? We consider
two possible scenarios of the future,
taking a number of pressing global
trends and issues and using them as
“lenses” through which to view the
world.
The scenarios provide a detailed
analysis of current trends and their
likely trajectory into the future.
They dive into the implications for the
pace of global economic development,
the types of energy we use to power
our lives and the growth in greenhouse
gas emissions.
The scenarios also highlight areas
of public policy likely to have the
greatest influence on the development
of cleaner fuels, improvements in
energy efficiency and on moderating
greenhouse gas emissions.
Mountains
The first scenario, labelled
“mountains”, sees a strong role for
government and the introduction
of firm and far-reaching policy
measures. These help to develop
more compact cities and transform
the global transport network. New
policies unlock plentiful natural gas
resources – making it the largest global
energy source by the 2030s – and
accelerate carbon capture and storage
technology, that support a cleaner
energy system.
Oceans
The second scenario, which we call
“oceans”, describes a more prosperous
and volatile world. Energy demand
surges due to strong economic growth.
Power is more widely distributed and
governments take longer to agree on
major decisions. Market forces rather
than policies shape the energy system:
oil and coal remain part of the energy
mix but renewable energy also grows.
By the 2070s, solar becomes the
world’s largest energy source. SWP
Well-oiled to
zoom higher
Shell Aviation in the Philippines is growing stronger and
greater with another award for sterling operational
performance and for delivering impressive business growth.
The team believes that by constantly shunning complacency
and being focused on their goals would sustain their
growth in the coming years. By Jun Jay G. Jimenez
“W
ell done, team!”, Shell
Aviation Regional
Operations Manager for
Asia Jason Sam congratulated the Shell
Aviation Manila Team for once again
winning a ‘Goal Zero Double Platinum
Award’ for the year 2012 in the Shell
Global Aviation Goal Zero Health,
Safety, Security, and Environment
(HSSE) awarding ceremony.
Operations Manager Aviation
Philippines Walter Raagas received the
award on behalf of the team.
The collective effort of Shell Aviation
Philippines team brought the business
to a higher ground, with outstanding
operational performance and better
delivery of business targets. “The team
was able to achieve the second Goal
Zero Double Platinum Award due to
the contributions of each member of the
team from the manager to supervisors,
to operators and even down to our
contractor staffs,” said Walter.
After last year’s win, the team focused
their efforts on 2013’s criteria, a
proactive HSSE thinking with a top
HSSE performance targeted towards
‘target zero’. “This is testament to our
focus & efforts in continuing our journey
to Goal Zero and we will celebrate the
achievement,” said Sam.
Shell Aviation lorries ready for another
busy day of refueling commercial planes.
To better deal with the changes, the team
was given the opportunity to assess and
determine what they are capable to
deliver. “With the strong support from
Regional Operations Manager and
colleagues from Business Development
as well as from our Sales Team, we were
given the opportunity to assess the flights
and volumes that we will be taking in
prior to any confirmation of tender to
the customers. All of the members of my
team were also able to adapt with the
changes in shift schedules to be able to
accommodate the new volumes and still
comply with the maximum allowable
working hours.”
(Top photo) The Shell Aviation
team is united in delivering
excellent performance. (Photo
right) Team members regularly
conduct meetings to tackle
operational matters.
Asked for strategies employed that
made his team surpass the HSSE
targets, Walter underscored the
importance of open communication
that made each member of the
team understand their respective
accountabilities. “Having an open
communication within the team, giving
them opportunity to take ownership of
tasks to ensure Goal Zero Programme
targets are met, highlighting their
achievements and rewarding them
accordingly were applied to sustain
our goal in achieving this milestone in
HSSE.”
While the team remains committed
to growing the business, they strive
harder to surpass all the challenges
that come their way. Each member
of the team is encouraged to give
suggestions which contribute in
boosting the morale of the team and
motivates them to deliver their best
on the job. “Being able to share the
pride to my team of being part of top
performing airport sites globally has
sustained their motivation to strive
for growth and improvements on
how we do our into-plane operation
at Manila Airport.” Being the only
remaining operating unit in Asia
which is primarily composed of
regular staff doing into-plane (ITP)
operation for customers, sustaining
good performance in HSSE and in
Offer-to-Cash (OtC), including cost
management aspect of operations
is a bigger challenge. “We were
faced with the aim to support growth
in sales volume at Manila Airport
using the current manpower and
assets to serve old and potential
new customers without sacrificing
our HSSE performance, OtC Key
Performance Indicators (KPIs) and cost
management,” shared Walter.
In second quarter of 2013, the Shell
Aviation Manila Team achieved
business volume growth, which
has increased their margins by 8%
compared with the same period
last year. Clark and Manila airports
increased volumes by 200% and
10% respectively. While the targets
may be daunting, the working
relationship within the team is doing
wonders in motivating members to
do better. “Giving focus on issues
and suggestions raised by my team
members has allowed me to look
for improvements beyond my own
perspective. Thus, implementing said
improvements to me became easy since
my team felt that they were part of
making the said changes.”
Bagging numerous awards, Shell
Aviation remains focused on local
strength backed up by global support.
Through prioritising skills training
and professionalism among its staff,
it is recognised with excellence in the
aviation and airport industry. Shell is
one of the few energy companies with
research and development facilities
dedicated to the aviation sector.
The road ahead for Shell Aviation
Philippines is shining brighter with the
team’s strong work ethic, commitment
and desire to strengthen the business.
These milestones are inspiration for
the team to aim higher and make
their performance as sterling as ever.
They see each day of operations as
opportunity to delight customers with
better service in a safe operating
environment.
“The team has looked at this milestone
in HSSE as just part of our continued
journey to Goal Zero. We will
continuously look for improvements on
how we do our operations safely and
right the first time. Being complacent is
one situation which we as a team do not
want to be in. Having a chronic unease
mindset is what we will strive to have to
ensure that we will be getting the best
reward which is to go home safely to our
own families,” declared Walter. Inspired,
determined and ready to face bigger
challenges, the team is well-oiled to
harvest more business wins for the Shell
Aviation to soar higher. SWP

SHELL WORLD philippines

Transcription

Similar documents

Ford Oval and Mustang® are registered trademarks owned and

Preoperative Measurements and Intraocular Lens

Shell Malaysia Exploration and Production Quality Day 2015 at

Site Report Poroton Home

Project: Divisidero Shell Gas Station, San Francisco, CA

HOW SHELL CREATED A CONSUMER LOYALTY PROGRAM

An Introducth)n to TASC Software and Its Application on I`e_sig~ing

welcome to sdf - SDF Public Access UNIX System

Status of Windowpane oyster Placuna placenta placenta (Linne