708: How To Do Business With Belk

Transcription

708: How To Do Business With
Belk
Colleen McCarthy, VP Data Governance, Belk Inc.
Audra Mitchell-Atkinson, Director Merchandise Information, Belk Inc.
June 4, 2015
AGENDA
• Belk – Who We Are
• Recent Initiatives
• Item Requirements
• Attributes
• Digital Content
• EDI
• Closing/Recap
• Questions
© 2015 GS1 US ALL RIGHTS RESERVED
2
BELK – WHO WE ARE
Company History
• Since 1888, the Southern woman has come to rely on Belk first, for
her, for her family, for life.
• What began as a small bargain store in Monroe, NC has grown into
the nation's largest privately held department store. Founder William
Henry Belk's dedication to friendly service, fair prices and community
involvement hasn't changed in fact, it's stronger than ever.
Today
• Belk is the nation's largest family owned and operated department
store company and has 306 locations in 16 states.
The Future
• Belk is investing millions in store renovations and technology
enhancements to better serve the desires of our valued guests.
3
BELK – OUR BRAND
4
BELK – WHERE WE ARE
5
RECENT INITIATIVES
• Belk recently completed a large multi-year project to upgrade our
merchandising and planning systems. This laid the groundwork for
our next initiative, Omni-Channel.
• Our goal is to ensure our customer has the same Belk experience
whether shopping in our stores, on the web, or on a mobile device.
• Product attributes and digital images are essential to the success of
an Omni experience. Our customers are becoming more digitally
savvy therefore requiring more information about products to make
informed purchasing decisions. In order to better manage item
attributes, Belk is currently working to implement a new item master
data and Web Content application in Fall 2015.
6
“CONNECTING WITH HER, WHEREVER SHE IS”
Omni-channel is about our customer, who is at the forefront of
everything we do.
Modern. Southern. Style.
Stores
Social
Belk.com
Mobile
7
DIGITAL IS CHANGING THE WAY SHE SHOPS!
What our customer wants – and how she shops – is changing...
•
15% of total
customers shop
online
Less than 1% of
Belk sales are
mobile
•
36% of elite card
holders shop online
at Belk
30% of online
sessions are on
mobile phones
•
74% of Belk
customers own
smartphones
•
5% of Belk sales are
online
•
•
•
Additional 22% of
elite shoppers used
Item Locator
72% of our e-mail coupons are redeemed in-store
8
WHAT DOES THIS MEAN TO YOU?
• Belk is asking our vendor trading partners to complete the following:
– Populate all relevant product attribute information in GXS following the GS1
US ‘Voluntary Guidelines for Exchanging Extended Attributes for Ecommerce’
– Provide product images in accordance with the GS1 US Guidelines
– Ensure all items are set up in GXS with appropriate attributes populated 8
weeks prior to ship date
• What is next?
– Although Belk will not require extended attributes until we implement our new
web content application this Fall, we encourage you to begin populating
extended attributes in GXS sooner
– Belk along with GXS will be conducting educational webinars in July/August to
address any questions; details about the webinar dates and times will be sent
under a separate email
9
ITEM REQUIREMENTS
10
ITEM
What is an item?
• Item identification numbers are used to uniquely identify items
that carries inventory and all transactions. Belk system
uniquely identifies an item in 3 levels: Style, SKU, and U.P.C.
At Belk:
• All transactions are done at the SKU/U.P.C. levels
• The pack type used at Belk is complex packs: Pre-Packs and
Sets
• There is item attributing capabilities using Attributes in all of
our systems to support customer shopping experiences and
reporting
11
MANUAL ITEM SETUP = SUPPLY CHAIN EFFICIENCY
SOURCE: OPENTEXT|GXS
Vendor A
Postal Mail
Distributor B
Retailer
New Item Form
Small Shop B
EDI
Supplier C
Wholesaler D
Specialty Retailer C
Telephone
Purchase
Order
Facsimile
Manufacturer E
Large Retailer D
Proprietary
Web Portal
Spreadsheet
Vendor F
Online Retailer E
•
•
•
•
Incorrect item/U.P.C. data
Redundant expenses
Erroneous purchase orders
Charge backs/write-offs
Retailer
New Item Form
Telephone
XML
• Incorrect invoices
• Merchandise delays
• Lost sales
12
DOWNSTREAM IMPACTS OF MANUAL ITEM
SETUP
Manual and proprietary processes are error prone and
costly
• The consumer products industry spends over $30B annual on
content management (SOURCE: AMR)
• Over 30% of records in retailer’s item files contain errors, and each
error cost $60-$80 to resolve, not including lost sales, margin, or
resulting inventory and accounting errors. (SOURCE: A.T. Kearney)
Item File errors create significant problems through out
the supply chain with significant financial implications
• 60% of invoices have errors – each error costs $40-$400 to
reconcile. 43% result in deductions or overpayments. (SOURCE: A.T.
Kearney)
Timeliness of item setup is compromised
• Retailers with manual item creation/maintenance process typically
require a series of steps over a multi-day period to create new
items in their systems.
13
BELK AND OPENTEXT|GXS
ACTIVE CATALOGUE
Belk utilizes OpenText|GXS Active Catalogue to transmit data via real-time
web service call. U.P.C. updates are pulled via the EDI832. Item data is
requested from Belk by the merchandising team, and published in our
system, this data is used for downstream publication
OpenText|GXS Active Catalogue enables item synchronization for
supply chain speed and accuracy across your trading partner network
14
BELK ITEM SETUP REQUIREMENTS
• Items must be set up in catalog using the following:
– Correct NRF 5 digit size codes that apply to the sizing for the item using
correct NRF size chart for the product you are selling. Make sure to look at
both the primary and secondary description to ensure you are using the
correct code
– Correct NRF 3 digit color codes that apply to color family for the item
Correct use
of NRF Color
and Size
Codes and
Descriptions.
Correct use
of Pre-pack
Color and
Size Codes
15
• If the item is a pre-pack, the following requirements apply:
– Must use the PU pack type for pre-packs and corresponding
component’s must be identified and linked to the pack during initial
set up in OpenText|GXS Active Catalogue
– If configuration of the pack changes a new U.P.C. must be provided
– Must use 90000-99999 size chart only for Pack Items
–
16
• Items and packs must be set up timely and accurately in OpenText|GXS in
order to avoid downstream issues. All core U.P.C. and item setups must be
complete in OpenText|GXS a minimum of 2 weeks prior to bulk orders
being written and released
• Pre Packs must be set up in OpenText|GXS at time of item creation
• After U.P.C. size criteria have been confirmed by Belk, definition cannot be
changed; for example, S/M/L cannot be changed to 5/7/9
• Vendor U.P.C. changes due to system updates, merger, or any other reason
must be reported to Belk via email to [email protected] at least 60
days before implementation. Failure to do so could result in delays in getting
new product codes into our system, which could delay order writing
17
• Reuse of U.P.C.’s must be per GS1 Standards of 30 months after the last
shipment by the vendor unless you have advised Belk’s merchandise support
item set-up team and merchants. Compliance with proper code reuse is
critical. Any failure to fully comply may result in expense offsets and/or
merchandise being rejected. Failure to adhere to these standards will
result in chargebacks if PO has been written.
• Order QTY Multiple - If SKUs must be ordered in multiples other than ‘one’,
this field must be populated in OpenText|GXS.
18
GRANTING ACCESS TO BELK
Belk is asking that “Unrestricted” access be granted and GMA
Compliance Checks turned ‘ON’. This request is to prevent incomplete
U.P.C. data from flowing to Belk and causing downstream issues
• Belk Catalogue Account ID = 127043571000
• A step by step document on how to grant access can be found in the ‘Product
Documentation’ section of the Catalogue User Interface or contact
OpenText|GXS directly.
19
DIGITAL CONTENT
20
MDM & DIGITAL CONTENT SYSTEM
• Belk is working on a project to transition to a new digital
content system tied into Master Data Management (MDM)
• This new system will replace the current vendor portal used for
providing digital content to Belk
• Deployment of the new system is targeted for Fall 2015
• Additional information regarding training and transition dates
will be communicated in the coming months
21
STANDARDS & EXPECTATIONS
• Populate product attribute information & product images in
OpenText|GXS while being in accordance with the GS1 US
guidelines
• Ensure all attributes and images are in OpenText|GXS 8 weeks
prior to ship date
• Appoint a representative from your company to be a designated
Belk contact
• Begin following these standards now; required in Fall 2015
22
IMPACTS OF ATTRIBUTING
Business Function
Reasons
Ecommerce
-
Enhance Search Engine Optimization (SEO)
Additional selling features improve sales
Customers want more information for better purchasing decisions
Automated process improves cycle time to website
Buying & Planning Merchants
-
Review image at time of PO entry
Utilize attributes for enhanced reporting and allocation to stores
Supply Chain
-
Hazardous materials for package handling
Dimensional/weight information for fast put away at FC
Images assist FC associates with picking & packing customer orders
Stores
-
Images to help with store fulfillment and promotional event set up
Tax
-
Attributes to support various tax rules in store and online. For
example, SPF is tax exempt in Texas
Legal
-
Necessary for complying with U.S. Dept. of Commerce rules, i.e.,
animal fur name
23
BENEFITS OF POPULATING ATTRIBUTES IN GXS
Vendor Benefits
Belk Benefits
Consistent brand representation
across all brands and retailers
Creates a homogenous customer
experience for Omni-Channel
Lessens manual workload often
done by local sales reps; information
becomes centralized
Consistent format and receipt of
information from vendors and reduces
mistakes
Produces one set of attributes &
images for all retailers
Eliminate judgment calls due to lack of
data, i.e., assume fur is fake when it is
real
Eliminates time mailing and tracking
samples to send from one retailer to
another
Less errors in matching images/samples
and attributes to products
Shortens cycle time to Belk.com
resulting in additional sales
Reduces cycle time to Belk.com resulting
in additional sales
24
PO VERSUS E-COMMERCE SELLING ATTRIBUTES
Attributes necessary for
PO:
Additional attributes that
drive sales:
Attribute
Example of
Attribute Value
Attribute
Example of
Attribute Value
Style Number
0307J22
Brand
AGB
Style Description
Printed Sheath Dress
Neckline
Scoop
NRF Color Code
400
Sleeve Length
Cap sleeve
Color Description
Navy/White
Closure
Button-and-loop
NRF Size Code
00006
Length
30”
Size Description
6
Country of Origin
Imported
UPC Number
0438528126115
Collection Name
Southern Charm
Cost
$22.00
Fabric Content
Polyester/Spandex
Retail
$74.00
Care Instructions
Machine Washable
25
EXAMPLE: EXTENDED ATTRIBUTES DRIVE SALES
• Product description lacking
key selling attributes, such as
closure
• Consumer would also find it
valuable to know if this bow
tie is self-tie or pre-tied
26
EXAMPLE: ADDITIONAL IMAGES DRIVE SALES
• Additional images needed to
show consumer the
inside/outside of bag
• Consumers would also like to
see a mannequin shot
• Visibility to the cross-body strap
27
EXAMPLE: CONTENT SUPPORTS TAX & LEGAL
REQUIREMENTS
•
An SPF attribute on
this product is
necessary to
support state tax
laws
•
Note: Item was not
populated with the
actual size.
Customer wants to
know how many
fluid ounces they
get for the price
28
GS1 US EXTENDED ATTRIBUTE GUIDE
Example
• Over 600 GTIN-level attributes &
images
• Attributes that do not apply, will
not need to be populated
• Available on OpenText|GXS
landing page
www.gxs.com/catalogue_extended_attributes
29
IMAGE & SAMPLE STANDARDS
Images:
• Images are preferred & must be provided 8 weeks prior to ship date
• Images needed for every style number that is purchased for Belk
• Images are to follow the GS1 Standards
• Quick reference guide to the GS1 Standards is available on the OpenText|GXS Belk
landing page and Belk.com
Samples:
• Must be provided 8 weeks prior to ship date to Digital Content Team contact
• Samples needed for every style number & color code ordered for Belk.com
• Samples must be given in the appropriate model size
30
EDI
31
EDI UPDATES
• In January, we published a Vendor EDI and Item Setup FAQ
Document out on Belk.com on the Vendor Info page to help
you understand our EDI requirements.
• You should have received an EDI Survey from Belk in April.
Please fill that out and return it if you have not already done
so.
32
EDI UPDATES – DOCUMENTS
• We encourage our Trading Partners to support all of our EDI transactions.
Please contact [email protected] to get started.
• We have updated the EDI PO Change Document Process (850/860) to reflect a more
industry standard approach.
– You can now receive changes on the 860 or the 850 (your choice) and all allocation
changes will be sent via the 850.
– When a line item is cancelled we have now removed it from the PO instead of
leaving it on the PO with a zero ordered quantity.
• The EDI Product Activity Document (852) has been enhanced to include On-Order
data, reflecting any quantity that is not yet received at the Store.
• In June, we will make available to our Trading Partners two new EDI documents, the
EDI Organizational Relationships Document (816) providing store/dc location
information and the EDI Text Message Document (864) offering news and information
from Belk to our Trading Partners.
• In October, we will begin sending the EDI Application Advice Document (824) that will
be used to indicate ASN and Invoice Errors. Please correct these errors and resend
the documents as indicated in the EDI specifications.
33
EDI UPDATES – SCHEDULED IMPLEMENTATION
EDI Document
Mandatory
Testing Required?
Availability Timeline
N
Yes if you automatically process the data into your system.
Currently Available
N
No
Currently Available
N
Yes June‐22
EDI 864 - Text Message
Y
No
June‐22
EDI 824 - Application Advice
Y
Yes
October‐15
EDI 850/860 – Updated Purchase Order Change Process
EDI 852 - Product Activity - On-Order Data
EDI 816 - Organizational Relationships
** We encourage each Trading Partner to support all of the above EDI transactions. Please contact
[email protected] to get started.
34
RECAP & QUESTIONS
35
IMPORTANT DATES
Action
Dates
Sent attribute implementation letter to
vendor partners
3/16/2015
Re-Publish vendor letter and
communicate webinar dates and time
July
Partner with GXS to conduct Belk vendor
community attribute webinars
July/August
Vendors required to populate extended
attributes
10/1/2015
Hold Belk & OpenText|GXS Vendor sessions
at RVCF Conference
11/8-11/11
Monitor vendor attribute population in
OpenText|GXS and following up with
vendors with missing attributes
Oct 2015-Jan 2016
36
CONTACT INFORMATION
Topic
Vendor Relations
Item Setup Process
Contacts
[email protected]
[email protected]
Belk Transportation
[email protected]
EDI
[email protected] for EDI related questions
[email protected] for ASN related questions
Belk’s attribute and
image requirements
[email protected]
Accounts Payable
[email protected] and [email protected]
OpenText|GXS Active
Catalogue
1-877-446-6847, Opt. 2, then *, 4, 1; cataloguesupport@OPEN
TEXT/GXS.com
OPEN TEXT/GXS Global
Support Services
1-800-334-2255, Opt. 2; technical support Support@OPEN TEXT/GXS.com
37
ONLINE INFORMATIONAL RESOURCES
Topic
Stores &
Servicing
Distribution
Centers
Comments
Links
To ensure you have the most updated listing
of our Distribution Centers and stores
serviced from each location please refer to the
listing on our website.
Blythewood:
www.belk.com/media/pdf/vendor_info/transp
ortation_documents/StoreShippingReceivingL
ocations-Blythewood-4-17-13.pdf
Jackson:
ortation_documents/StoreShippingReceivingL
ocationsJackson_041713.pdf
** Note that all Fine Jewelry merchandise is
serviced from our Ridgeland Distribution
Center.
EDI 850
Guidelines
Belk EDI mapping guideline document.
www.belk.com/media/pdf/vendor_info/EDI_4
030_mapping/Belk850PurchaseOrder.pdf
EDI 860
Guidelines
Belk EDI mapping guideline document.
/www.belk.com/media/pdf/vendor_info/EDI_
4030_mapping/Belk860POChangeRequest.pd
f
EDI 856
Guidelines
We encourage you to also review the ASN EDI
856 information on our website. This will
ensure timely and accurate booking of
receipts, which contributes to the invoice
matching process and further contributes to
timely payments to our vendors.
030_mapping/Belk856ShipNoticeManifest.pdf
38
(CONTINUED)
Topic
Comments
Links
EDI 810
Guidelines
Further information on Belk’s EDI 810
guidelines can be found in our Belk Vendor Page
located on our website, belk.com, by clicking on
the Vendor Info link at the bottom of the page.
Specific guidelines can be found under the
appropriate document number.
030_mapping/Belk810Invoice.pdf
UCC 128
Label
Guidelines
Belk UCC 128/GS1 example.
030_mapping/BelkUCC128LabelV40Domestic.pdf
Belk
Vendor
Guide
The Belk Vendor Guide, has been updated as of
Jan 2015.
ortation_documents/BestPlan.pdf
Belk
Expense
Offset
All Belk expense off set and due to Non
Compliance can be found on the Belk Vendor
Guide pg. 32-35
ortation_documents/BestPlan.pdf
39
(CONTINUED)
Topic
OPENTEXT|GXS
Catalogue
Comments
Links
Belk Landing Page /Active Webinar
www.OPEN TEXT/GXS.com/belk
http://www.gxs.com/assets/uploads/wmv/liv
emeeting.wmv
Active Catalogue Information Page
www.OPEN
TEXT/GXS.com/products/active_applications/
data_synchronization/OPEN
TEXT/GXS_catalogue
Catalogue Log-In Page
https://catalogue.OPEN
TEXT/GXS.com/QRSGUI/jsf/login/login.jspx
40
41

708: How To Do Business With Belk

Transcription

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