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SPONSORSHIP INFORMATION
& FESTIVAL DEMOGRAPHICS
OCTOBER 7-9, 2016 • NASHVILLE, TN
JOIN 200,000 PEOPLE FOR THE SOUTH'S LARGEST FALL FESTIVAL!
BENEFITS OF
EVENT SPONSORSHIP
WHAT MAKES EVENT SPONSORSHIP UNIQUE?
REACH an active and social audience
• SHOWCASE products to increase purchasing
• INCREASE and solidify your “cool” factor
• BOLSTER your brand by partnering with an exemplary property
• SUPPORT your consumer’s community
• DIRECTLY connect with an engaged audience
• ACTIVATE marketing initiatives
• HOST private parties, VIP functions or company activities
•
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MORE ABOUT THE
NASHVILLE OKTOBERFEST
ABOUT THE FESTIVAL
Hailed as one of the top places to celebrate Oktoberfest, the Nashville Oktoberfest is the South's largest fall festival- and a 37 year
Tennessee tradition. Held this year the weekend of October 7-9, 2016, Nashville Oktoberfest will attract 200,000 guests to an outdoor 3
day event in the heart of Nashville's unique Germantown neighborhood. The Nashville Oktoberfest supports the local community and features
three days of community events including beer tasting, stein hoisting, live music, as well as a 5K Race and Pet Parade.
VIP BEER TENTS
OKTOBERFEST 5K
FESTIVAL ACTIVITIES
The Nashville Oktoberfest’s VIP Beer Tents
occupy almost two city blocks - making up
one of the largest beer gardens in the South.
The beers come in all sizes from mini tasting
size for guests to sample seasonal beers, to
one liter steins and specialty brewery mugs
that are a favorite keepsake of annual
festival attendees.
The Nashville Oktoberfest has the ultimate
beer run; the Nashville Oktoberfest 5K,
which attracts over 2,000 runners annually.
Runners can participate solo or as a team,
but they all finish in the largest beer garden
in the South!
The Nashville Oktoberfest provides an
eccentric twist on German tradition, with
unique experiences like the Pup Parade and
Wiener Dog Races, special beer tastings &
keg tappings, a full Main Stage music line up
and much more!
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NASHVILLE OKTOBERFEST
AUDIENCE DEMOGRAPHICS
OKTOBERFEST ATTENDANCE
RESIDENCE
GENDER
80,000
Nashville- 70%
60,000
40,000
Male (58%)
Tennessee- 22%
Female (42 %)
Out of State- 8 %
20,000
0
*
2009
2010
2011
2012
2013
2014
In 2014, the Oktoberfest moved to a 3 Day format to accomodate growing crowds. In 2015, we anticipate more than 200,000 attendees!
AGE
21-35 : 76 %
36-50 : 18 %
51+: 6 %
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OKTOBERFEST MARKETING
STATISTICS
154,704
WEBSITE
VISITORS
30,216
EMAIL
COLLATERAL
32%
15,500
1.2 MILLION
46
FACEBOOK REACH
25,000
FLYERS PRINTED
AVG TIME ON SITE
18%
AVG OPEN RATE
PAGES OF ADS
AND STORIES
4:05
PAGE VIEWS
OPT-IN SUBSCRIBERS
FACEBOOK FANS
SOCIAL
318,253
AVG CTR
3.4
ADS PER
PERSON
100,000
"BOTTOMS UP"
SPONSOR CUPS
ADVERTISING
For more information contact "EBN#PXJFBEBN!OBTIPLUDPN
216,572
EBLASTS SENT
25,000
AVF DAILY REACH
5,000
COMMEMORATIVE
MUGS
SPONSORSHIP
OPPORTUNITIES
Nashville Oktoberfest sponsorships are built specifically for each of our sponsors.
All of our packages are tailored to fit your brand’s measures of success - , and
can include any or all of the following elements:
NAMING RIGHTS
• Property, venue and activity naming opportunities
ADVERTISING INCLUSION
• Logo inclusion on print ads and in-copy radio mentions
ON-SITE PRESENCE
• Promotional area for displays, sales, sampling, and contests
MARKETING COLLATERAL
• Opportunity for logo on festival poster, coaster, and program
SOCIAL MEDIA RECOGNITION
• Inclusion in Facebook, Twitter, and e-mail marketing campaigns
WEBSITE REPRESENTATION
• Logo, mention, link on Sponsor page, or rotating gif
PRIVATE CORPORATE PARTIES
• Opportunity for a reserved private area for a company party
• Yazoo Brewing Company
PREVIOUS SPONSORS
HAVE INCLUDED
• Coca Cola
• Christie Cookie Company
• Monell's Dining and Catering
• Paulaner German Beer
For more information contact "EBN#PXJFBEBN!OBTIPLUDPN
SUGGESTED
VENUE SPONSORSHIPS
PRESENTING SPONSOR
PARTY TENT SPONSOR
Nashville Oktoberfest represents a broad demographic of guests
with multiple festival areas, three music stages, beer garden tents
and much more. Align your brand with the Nashville Oktoberfest
and present the largest Oktoberfest in the South!
Sponsors receive full naming rights with on-site signage and an
opportunity to create brand awareness through the lounge
décor. Create a themed area that represents your brand next to
the main music stage- the home of the 21 & up after-party!
VIP TENT SPONSOR
CIGAR LOUNGE SPONSOR
The Oktoberfest VIP Tent is a focal point of the festival - and
plays host to Sponsor VIP cocktail receptions, German beer
tastings, meet and greet with musical acts and a variety of other
entertainment throughout the three-day festival.
The Nashville Oktoberfest Cigar Lounge is the place for the
swanky and hip to relax and enjoy the best beers and stogies
pairings.
MUSIC STAGE SPONSOR
EXHIBIT SPACE
Located within the Tasting Garden, the main stage is the hub of
the festival. With its constant vibe guests are drawn to the stage
creating thousands of impressions throughout the three-day festival.
Activate your brand with an on-site exhibit space reaching the
target demographic of Nashville's young professionals.
DOGTOBERFEST SPONSOR
OKTOBERFEST 5K EXHIBIT SPONSOR
Sunday goes to the dogs at Nashville Oktoberfest, with the
annual Puppy Parade contest, Wiener Dog Races, and pet
friendly expo. This day is unforgettable.
This one-day exhibit space at the finish line of the Nashville
Oktoberfest 5K and post-race party is an ideal location to
activate your brand to a targeted athletic audience.
FOR MORE INFORMATION
CONTACT US
For more information and
tailored packages, contact:
Adam Bowie
Nashville Oktoberfest
[email protected]
(423) 943-5000