Winnipeg Convention Centre

ThE
P r o u d ly P r e s e n t s t h e O f f i c i a l S h o w G u i d e t o
Presented By
February
25 & 26
2012
Winnipeg
Convention
Centre
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www.babyandkids.ca
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Thank you 22
P r e s e n t e d By
to Our Generous Sponsors
Presenting Sponsor:
Booths 6 11, 613, 615, 617, 619,
710, 712, 714, 716, 718
Corporate Sponsors:
• Henry’s
– Backyardigans Meet & Greet
• Manitoba Public Insurance
– MPI Mini Car Town
• McDonald’s Restaurants
of Canada – Baby Play Zone
• Purely Baby
– Mom’s Pampering Lounge
• Baby Butz
– Family Care Lounge
• Westcoast Kids
– Family Care Lounge
• Babymoon Ultrasound
– Gift Bags
– Kid City – Activity Centre
Special Thanks to:
• Canadian Centre of Child Protection
• Winnipeg Fire Department
• Heart & Stroke Foundation
Official Show Charity:
The Children’s Wish Foundation
2012 Winnipeg Baby & Kids Show EXHIBITORS
EXHIBITORBooth#
9 BOUTIQUE.............................................................623
A MOVING PICTURE STUDIOS.................................625
ABBOTT NUTRITION.................................................807
AMP DIAPERS.................................................. 501/600
ARBONNE INTERNATIONAL......................................707
AVON CANADA..........................................................429
BABY BUTZ......................................Family Care Lounge
BABY LANGUAGE LAB..............................................713
BABY RUSH..............................................................618
BABYMOON ULTRASOUND................... Gift Bags/307
BALMORAL HALL SCHOOL......................................622
BEST SLEEP CENTRE.......................... 323/325/422/424
BIO-OIL (ADVANCED INNOVATIONS INC).................401
BIRTH ROOTS DOULA COLLECTIVE.........................407
BLONDINE MCRONALD PHOTOGRAPHY..................301
BOIRON LABS...........................................................813
BOOBY TRAPPER ENTERPRISES.............................305
C.S.T. CONSULTANTS INC.........................................522
CANADA’S DIAPER LADIES......................................513
DIRECTBUY WINNIPEG............................................603
KIDS DENTAL...................................... 605/607/704/706
DISCOVERY TOYS....................................................515
KINDERMUSIC DISCOVERY.....................................715
DONNA SARNA PHYSIOTHERAPY
& REHABILITATION................................................427
KNUFFLE STUFF........................................................628
ELCHESHEN’S PHOTOGRAPHY........................ 410/412
ELEPHANT SHOE......................................................526
ELISE ACCESSORIES........................................ 717/719
EPICURE...................................................................524
LA LECHE LEAGUE....................................................531
L’ENFANT MUSICAL..................................................327
LINDEN CHRISTIAN SCHOOL................................... W2
LOVEABLE CREATIONS.............................................430
PURELY BABY MOM’S PAMPERING LOUNGE......... 803/805/902/904
RBC INSURANCE......................................................630
ROBIN MARCHADOUR PHOTOGRAPHY...................500
SCENTSY - Independent Consultant..........................428
SEARS........................................... Presenting Sponsor/
611/613/615/617/619/710/712/714/716/718
SERENA MANITOBA.................................................528
LUX FOR SPROUTS............................ 817/819/916/918
SHAPES....................................................................624
MACFE......................................................................303
SHAW CABLESYSTEMS............................................506
MANITOBA HYDRO...................................................702
SLING SISTERS INC., THE................................ 404/406
MANITOBA MUSEUM, THE.......................................426
STELLA & DOT..........................................................816
FOC PHOTOGRAPHY.................................................614
MANITOBA PARENTS
FOR UKRAINIAN EDUCATION................................405
SUNlIFE FINANCIAL................................................. w3
FOCUS ON THE FAMILY (CANADA)...........................616
MANITOBA PUBLIC INSURANCE............. Mini Car Town
FUNKY FLEECE.........................................................818
MANULIFE FINANCIAL..............................................812
FUNQUEST AMUSEMENTS............................. Play Zone
MARY KAY................................................................414
GREEN PLEASE INC..................................................418
MCDONALD’S RESTAURANTS
OF CANADA......................................... Baby Play Zone
ETHOS REALTY.........................................................403
FERRING PHARMACEUTICALS.................................517
FIRST CAPITAL INSURANCE.....................................914
FIT 4 TWO WINNIPEG...............................................910
HEALTH CANADA......................................................400
HEART AND STROKE FOUNDATION
OF CANADA....................................Family Safety Zone
HENRY’S
PHOTO-VIDEO-DIGITAL............Meet & Greet/229/231
MINNEAPOLIS NORTHWEST CONVENTION
& VISITORS BUREAU.............................................814
SWEET IMPRESSIONS.............................................906
TOAD HALL TOYS............................................. 711/810
TODAY’S PARENT MAGAZINE...................................802
TUPPERWARE..........................................................315
VERTUITY MORTGAGE.............................................402
VISALUS BODY BY VI HEALTH CHALLENGE.............425
VITA HEALTH FRESH MARKET..................................815
MTS.................................................................. 610/612
WEALTH PLANNING GROUP, THE.............................627
MUSIC FOR YOUNG CHILDREN................................504
WEE PIGGIES............................................................317
HOT 103....................................................................912
NORWOOD CHIROPRACTIC CENTRE....................... W4
WELCOME WAGON...................................................525
CHERYL STRAUSS PHOTOGRAPHY.........................811
HYLAND’S HOMEOPATHIC.......................................529
ONCE UPON A CHILD................................................626
CHILD SAFETY SERVICES........................................511
INVESTORS FINANCIAL SERVICES..........................319
ONE TINY SUITCASE................................................705
WESTCOAST KIDS......................... Family Care Lounge/
503/505/507/602/604/606
CHILDREN’S EDUCATION FUNDS INC......................502
JENNIFER LEE PHOTOGRAPHY................................519
PEA POD CREATIONS...............................................523
CHILDREN’S WISH FOUNDATION.............................329
JUICE PLUS +...........................................................416
PORT-A-PARTY.........................................................431
CREATIVE MEMORIES..............................................527
KID CITY..................................................Activity Centre
PRAIRIE EYE CARE...................................................722
D DROPS COMPANY, THE.........................................703
KIDS & COMPANY....................................................726
PRELUDE MUSIC......................................................423
CANADIAN CENTRE
FOR CHILD PROTECTION...............Family Safety Zone
WINNIPEG FIRE DEPARTMENT........Family Safety Zone
WINNIPEG FREE PRESS...........................................331
WINNIPEG GOLDEYES BASEBALL CLUB.......... 804/806
WINNIPEG HUMANE SOCIETY, THE..........................530
WOODCOCK CYCLE WORKS INC.............................. w1
P r e s e n t e d By
Winnipeg Convention Centre – Feb. 25 & 26
3
Baby & Kids Show
keeps getting better
By Holli Moncrieff – For the Free Press
The rock stars of the children’s
entertainment world are returning to
Winnipeg’s Baby & Kids Show Feb. 25-26
at the Winnipeg Convention Centre. The
Backyardigans, stars of the Nickelodeon
animated series, will be performing in a
live 30-minute musical adventure twice
daily during both days of the show.
“They’re back by popular demand.
We’ve had them before, and they were
very popular,” says Sherri Rheubottom,
show manager.
The Backyardigans will perform at
11 a.m. and 3:30 p.m. on both days, and
for the first time ever at the show they will
be offering a special Meet & Greet for
kids and their families, courtesy of
Henry’s. The Meet & Greet will take place
both days, from 12:30 until 2:30 p.m.
Henry’s Photo will take photos of each
Meet & Greet session, and families that
visit the Henry’s Photo booth will receive
a free 4x6 photo of their Meet & Greet
with The Backyardigans.
“This year’s show is even bigger than
before. There’s been a really big demand
for booths this year, which is great,”
Rheubottom says, adding that there will
be more than 100 exhibitors at the show
for its seventh year. “The show has
gained popularity and recognition.
Companies from Saskatchewan and
Toronto are hearing about us. We’re
making a name for ourselves as one of
the largest shows of this kind in Canada.”
New this year is the Moms Pampering
Lounge, located near the Family Care
Lounge.
“Being a mom is the toughest job in the
world, so the moms deserve a place
where they can take a break,” explains
Rheubottom.
Purely Baby, a new family preparation
centre in Winnipeg, which offers
information on pregnancy planning,
pregnancy, and post-pregnancy,
sponsors the zone. The lounge will
feature massage demonstrations, minimanicures, and product samples, gift
bags, yoga and fitness demonstrations,
as well as craniosacral touch therapy
demonstrations.
Purely Baby will also be presenting the
seminars, which are planned to include
Baby Bump and Beyond (preparing you
for pregnancy), and Health and Fitness
for Moms and Moms-to-Be. The most
current information on all seminars is
available on the Baby & Kids Show
website www.babyandkids.ca.
Sears is the new Presenting Sponsor
of the show, which is produced by
Showtime Productions, but all the
favourite attractions of years past will
remain.
These include the Play Zone, where
kids can burn off excess energy in a
number of inflatable play structures, as
well as the MPI Mini Car Town and the
Family Safety Zone.
“At the Family Safety Zone, the
Winnipeg Fire Department will have their
fire safety house set up,” Rheubottom
says. “The fire safety house is a trailer
they set up to look like a room in a house.
They fill it with simulated smoke, and
teach families how to escape the fire, so
they have a plan in place. Kids won’t be
as scared if it really happens, because
they’ll know what to do.”
This year’s Family Care Lounge will
feature several examples of nurseries
decorated by Westcoast Kids
(E-Children). Families who visit this
calming space to rest, feed and change
their babies can take advantage of free
samples of Baby Butz Cream.
“The Baby & Kids Show is everything
under one roof for
expectant parents,
young families,
and those who are
planning
to be
parents,” says Rheubottom. “We have
everything from products, clothing, and
retailers to education — lots of special
offers and great deals, and we’re
dedicated to providing fun family
entertainment.”
Parents can pre-register on the Baby &
Kids Show website to win hourly door
prizes, plus a family package of four
Winnipeg Jets tickets. Many other prizes
will be available at the event.
If you do plan to attend, Rheubottom
recommends bringing smaller strollers, if
you really need them.
“The bigger ones can be cumbersome
to push around,” she says. Other than
that, parents shouldn’t need to bring
much. “There’s so much to do. Kids don’t
want to leave at the end of the day.”
Since the Winnipeg Convention Centre
is such a large venue, the show will be
implementing the Child Find “Play Tag”
program. When families arrive at the
show, kids will be given a special tag and
important instructions to assist in their
quick recovery, should they get separated
from their parents. The Canadian Centre
for Child Protection’s “Play Tag” booth will
be set up at the top of the escalators on
the 3rd floor.
“This is a real family-friendly show.
We’re all there to help, and to make it very
easy for the parents,” Rheubottom says.
This year’s show will support Logan, a
member of the Children’s Wish
Foundation. Logan, an adorable and
active three year old, has a very serious
heart condition that has required a lot of
attention. He has had to endure more
tests and treatments than many of us
experience in a lifetime.
“Such a courageous little boy deserves
to have his most heartfelt wish of meeting
Buzz Lightyear, Woody, and seeing
anything dinosaur-related in Disney World
come true,” says Rheubottom. “By
attending this year’s Baby & Kids Show,
you’ll help grant Logan’s wish, and offer
him and his family some solace from the
difficulties that come along with having a
sick child.”
The Baby & Kids Show is free for ages
12 and under, and $10 for adults. Tickets
are available at Ticketmaster by calling
1-855-985-5000 or at www.ticketmaster.
ca. Ticket price includes Main Stage
Enter tainment, Meet & Greets,
Seminars, Gift Bag courtesy of Babymoon
Ultrasound, and all activities at the show.
For a full list of exhibitors, please visit
www.babyandkids.ca
Daily Show
Schedule
(Saturday & Sunday)
10:00 am
Show Opens
11:00 am
“The Backyardigans”
on the Main Stage
12:30 pm to 2:30 pm Meet & Greet with
“The Backyardigans”
Presented by Henry’s
12:00 noon
Seminar: “Preparing for Baby
- Bump & Beyond ”
Presented by Childbirth
Educator, Breastfeeding
Counsellor, Doula, &
Owner of Purely Baby,
Becky Heather
1:00 pm
Seminar: “Infant Massage
- Connect with Your Baby
Through Nurturing Touch”
Presented by Fit 4 Two
Pre/Postnatal Fitness
2:00 pm
Seminar: “Moms How to Stay Fit & Healthy”
Presented by Fitness Trainer,
Yoga Instructor & Nutrition
Counselor Robyn Chubey
3:30 pm
“The Backyardigans”
on the Main Stage
5:00 pm
Show Closes
P r e s e n t e d By
4
Sears creating ‘fun environment’
By Mike Miguez – For the Free Press
Sears Canada has enjoyed its
involvement with the Winnipeg Baby & Kids
Show for the past two years. So much, in
fact, the company has taken on the role of
Presenting Sponsor for the 2012 show
Feb. 25-26.
“We are really excited,” says Elizabeth
Crompton, associate vice-president of
Sears Canada Gift Registry.
“This year we decided we really wanted
to partner more with the show so this is our
first year as sponsor. We really like the
show. It’s a great show. It’s very well run and
we really wanted to be a bigger part of it.
“The reason we like doing the shows is it
gives us an opportunity to talk one-on-one
with our customers at the show and helps
us improve our service level at the stores.
Sears has a fantastic children’s wear
department as well as all the other things
you would need, so being involved with this
show allows us to choose partners we feel
align with our business goals and we want
to support.”
In addition to being the Presenting
Sponsor, Sears Canada provides a Gift
Registry service for all expectant mothers.
In-store help is one of the many services
offered with the Sears registry.
Customers can
meet with a
Sears sales
associate while
visiting the store
and go through
all the products
they will need in
order to start a
registry and be prepared for their baby.
Chosen products are then scanned
directly onto the registry with in-store
scanners.
From there customers can actually
maintain their registry on-line, which
includes adding items, changing quantities,
and removing items.
If a customer lives a fair distance from a
Sears store they can do the entire registry
on-line.
“In-store help is very beneficial, especially
if it’s your first pregnancy,” says Crompton.
“We do encourage everyone to come into
Having a baby?
Healthy Baby community programs provide support to pregnant women,
new parents and their babies
Being pregnant and having a baby changes your life. It can be an exciting and challenging time, especially for
new parents. That’s why the Healthy Baby community programs were developed.
Healthy Baby community programs are friendly, informal programs that provide you with
support, information and resources before and after you have your baby.
the store because that extra bit of help is
really a comfort for new moms.”
Everything that is purchased from the
registr y is
u p d a t e d
immediately
so
there
are
no
duplications.
There is no
limit to the
number of
products a person can put on their registry.
“Actually, we encourage them to put a
great variety of products for budget
reasons,” says Crompton.
“It really does help out friends and family.
Everybody has a different budget so it’s
really important to include lots of things so
that when people are shopping from the
registry they can feel great about finding
something in their price range.”
According to Crompton, some people are
apprehensive about starting a registry for
various reasons. They could, for example,
feel they are asking for things.
“The fact of the matter is people are
going to buy you things anyway and they’re
actually relieved when they know that you
need it and you’re not going to get the
same item,” says Crompton. “A registry is
actually very helpful.”
Sears personnel, the people who actually
do the registry in the store, are present at
the Baby & Kids Show.
“They are the ones working the booth. It’s
our own people talking to the customers
and really getting to know their customer
prior to the registry process back at the
store,” says Crompton.
“Sears is a very trusted brand with
Canadian families and one thing we really
pride ourselves on is the need for service in
this area, especially when you’re coming in
and setting up your first registry.”
Sears offers two major advantages to
joining their registry that separates them
from their competitors.
The Waiting Game Club is a contest
open to all baby registrants, whereby
entrants guess the date of their baby’s
arrival.
A correct guess wins them Sears
merchandise certificates equal to the
amount that has been purchased off their
registry.
Entrants must be 60 days from their due
date to qualify.
The contest has produced over 11,000
winners in the past 10 years.
Rules and regulations are available at
sears.ca.
“It’s a really great thing, it’s fantastic,” says
Crompton.
Also, Sears’ Completion Program offers
discounts to registry registrants.
Once registrants have scanned their
registry they receive a coupon booklet
which can be used to purchase products,
either from their own registry or within the
store.
This year also marks the first time Sears
will be selling product at the Winnipeg Baby
& Kids Show.
“Visitors to our booth will not only learn
about the registry, they will find great value
on clothing items, strollers, furniture, and
that sort of thing,” says Crompton.
“It’s really a fun environment where they
can come in and learn about product, and
talk to an associate about their needs and
a registry.”
At a Healthy Baby group, you can:
• Learn about your pregnancy and your baby’s development
• Get parenting support and infant development information
• Learn about healthy nutrition and healthy lifestyle options
• Connect with other parents
MAIN
STAGE
On the
The Manitoba Prenatal Benefit will:
• Provide you with a monthly cheque if your net family income is less than
$32,000 a year
• Help you buy healthy foods that provide good nutrition for you and your
growing baby
Saturday & Sunday
11:00 am & 3:30 pm
plus…
For more information
To learn more about the Healthy Baby program or to find out
about locations of Healthy Baby groups, please call:
945-1301 (in Winnipeg)
1-888-848-0140 (outside Winnipeg)
www.manitoba.ca/healthychild
or contact your local public health office.
SPECIAL
Meet & Greets!
COURTESY OF
from 12:30 pm
to 2:30 pm Daily!
Winnipeg Convention Centre – Feb. 25 & 26
P r e s e n t e d By
5
Kids (beep! beep!)
learn safe driving
By Liz Katynski – For the Free Press
Mini Car Town is more than just an
opportunity for kids to drive little cars around
a course.
This Manitoba Public Insurance (MPI)
traffic safety program puts kids in the driver’s
seat in order for them to learn basic rules of
the road and recognize basic traffic signs. It’s
a free safety lesson with some real driving
experience.
“Mini Car Town is a large, prominent event
that’s been at the Winnipeg Baby & Kids
Show since Day One. It’s always a big hit.
People call us throughout the year to find out
about it,” says Sherri Rheubottom, the show
manager.
Basically the kids drive a little car around a
child-size town that includes traffic signs, a
railway crossing and a real traffic light.
“The kids love it,” says Brian Smiley, media
relations coordinator for MPI. “It’s a fun thing.
It’s teaching our future drivers very early
about basic traffic safety and signs.”
Look for Mini Car Town again at this year’s
Winnipeg Baby & Kids Show, Feb. 25- 26, at
the Winnipeg Convention Centre. Sign the
kids up at the Mini Car Town booth and
supervise them along the course.
“The Winnipeg Baby & Kids Show includes
our target audience for the program,” says
Smiley. “Many young children and their
parents attend. It’s our opportunity to deliver
a road safety lesson to a receptive audience.
We want everyone to be a little bit safer on the
roadways, and as pedestrians.”
Mini Car Town invites children from four to
seven to take in their safety lesson and then
board a battery-powered car and complete
the course. Along the way, they will be
encouraged to recognize signs like yield and
stop, and the signals of a real traffic light.
Supplied Photo
Mini Car Town is a big hit with kids. The Manitoba Public Insurance traffic safety program puts
kids in the driver’s seat in order for them to learn basic rules of the road and recognize basic
traffic signs. It’s a free safety lesson with some real driving experience.
Children over the age of seven are too big
for the cars, and those under four are too
young and do not have the required
coordination to complete the task. A
participating child driver may be able to bring
a younger sibling along as a passenger, if
space and safety permits.
In addition to the Winnipeg Baby & Kids
Show, MPI has offered its Mini Car Town
throughout the province every summer, at
community centre and large events, for more
than 10 years. In the city, it’s run by City Parks
and Recreation staff. Around the province,
Mini Car Town is offered by summer students.
“It’s always very popular. The goal is for it
to be an enjoyable experience for the kids
and to give them a better understanding of
how they should observe the rules of traffic
safety so they can be better pedestrians,”
says Smiley. “It’s basically grassroots road
safety for youngsters and an enjoyable
experience.”
Moms can pamper themselves
at Baby & Kids Show
The Baby & Kids Show knows that being a mom is one of the
toughest jobs in the world, so they’ve designed a new special
area to provide moms with some much-deserved pampering!
The Moms’ Pampering Lounge — brought to the show
courtesy of Purely Baby — will feature massage demonstrations,
mini-manicures, product samples, and take-home pampering
gift bags.
Purely Baby is a new company, run by Becky Heather who
has been working as a doula for five years, and saw a need in
south Winnipeg by mothers-to-be for more information, classes,
supports and services. The company held its grand opening on
January 30.
Purely Baby (www.purelybaby.ca) offers classes in pre- and
post-natal care, where epidurals and drug-free births are
discussed as useful alternatives; where breast and bottle are
offered as feeding options; where attachment theory and the
Ferber method can exist side-by-side. By seeing the various theories outlined and explained in a
clear and concise manner, clients will get a better understanding
of their own beliefs and values and will be better prepared to
enter this life transition with confidence and peace of mind,
according to the company website.
Continued on page 11
We buy & sell
gently used kids’ stuff!
Get paid on the spot by selling us
your gently used kids stuff. Come
shop for everything your kids need.
Sell. Buy. Repeat.®
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P r e s e n t e d By
6
Local companies are kid friendly
PHOTO BY DARCY FINLEY
Three Winnipeg companies are making a number of good sewers from another
Another childhood memory became the
big splash at the Winnipeg Baby & Kids garment place, and we got going. Now we inspiration behind the online store, Elephant
Show, something that reflects their success have over 100 retailers across Canada, in Shoe, which sells clothing and accessories.
in the real world, where they have customers the USA and Europe.”
Co-owner Leah Laing says she started the
all over the world.
At the Baby & Kids Show, AMP Diapers store in 2005 because she wanted to find
AMP Diapers came into being when Annie ( w w w. a m p d i a p e rs . c o m ) w i l l b e unique clothing that a lot of the celebrity
Cote had her second child in 2003 and was demystifying the cloth diaper, and will have parents were putting on their children.
amazed at the dismal state of cloth diapers a raffle for a diaper package.
“Back in 2005, I was faced with crossavailable in Winnipeg. A
border shopping and the
girlfriend gave her some
low Canadian dollar, as well
diapers but they proved to
as those myster ious
be a disaster; they were
shipping charges at the
bulky, didn’t fit the baby and
border,” says Laing. “So I
they leaked.
set up Elephant Shoe,
“I started sewing my own.
named after something my
I wanted diapers that were
sister and I used to say
both functional and
when we were kids.
comfortable as my baby
Elephant Shoe sort of
grew,” says Cote, who is the
sounds like ‘I love you’.”
mother of five kids. “I
Although she shut the
wanted what I call modern
online store down briefly in
cloth diapers, that are
2010, customers clamoured
reusable, washable at
for its return, so with two
home and good for the
new partners, Elephant
environment. I wanted a
Shoe (www.elephantwicking fabric to keep the
shoe.ca) was back in
baby dry, and a flushable
business. Today, they sell
liner so all the mess could
clothing that is good to look
be quickly removed.”
at and comfortable to wear,
She started selling her
from brands like Appaman,
diapers on e-Bay in 2004,
Babylicious,
Small
using the nickname her
Potatoes, and Tea along
grandfather called her as a
with reusable lunch bags by
child: Annie Marie Padorie,
Fluf.
or AMP for short. People
“The clothing is for kids
would buy a dozen diapers,
from infant up to size seven
and quickly return to buy
in toddlers. Most people
another dozen.
buy a size larger than their
“At the time, the local
child, so it’s not too hard to
diaper services had gone
figure out sizes when
out of business, so I soon
buying from our online
found a lot of parents were
store,” says Laing.
asking for my diapers,” she
At the Baby & Kids Show,
says. “So I moved the
Elephant Shoe will be
business out of my
selling clothing, bibs and
basement and into a factory
Tavia Corkum, Melissa Grenkow and Annie Cote (left to right) of AMP Diapers with accessories and will have a
on St. James Street. I got a
draw for a prize.
17-month-old Jillian who is quite comfy wearing one of the company’s products.
Wearable Fashions
with FUNKY FLAIR!
Coordinating accessories for
every age & taste...and every
member of the family
www.funkyfleece.com
Find us at Booth 818 at the Baby & Kids Show
email:info@funkyfleece.com | tel 204.293.8922
Peapod Creations is a family-run business
that also has gone worldwide. Four Phillips
women: Shirley, Deb, Jennifer and Andrea,
who are a mother, daughter-in-law and two
daughters, created a comfortable baby
carrier they call the CuddlyWrap.
“The CuddlyWrap is 100 per cent organic
cotton. It’s designed to move with the mom
and baby, is completely secure and we think
it’s as comfortable as wearing a piece of
clothing,” says Shirley Phillips, adding that
unlike others, the CuddlyWrap has no
buckles or snaps, and that it accommodates
children from newborns up to toddlers.
Pe a p o d
Creations
(www.
peapodcreations.ca) was founded in 2003
with the first CuddlyWraps manufactured for
sale in 2004. The sewing, packaging and
printing are all done in Winnipeg, with the
Phillips women continuing to work as a
home-based business.
The company quickly changed from direct
sales to supplying retailers across Canada,
the USA and overseas.
Peapod Creations will be showing off their
CuddlyWraps at the Baby & Kids Show, and
show-goers will be able to purchase the
carriers, along with organic cotton blankets,
burp cloths and Rock-a-Thigh baby socks,
at a number of local retailers who have
booths at the show.
“We’re bringing all our products, including
the CuddlyWraps in eight colours, one of
which is the pink CuddlyWrap for the Cure.
Five dollars from the purchase price,
essentially the consumer’s donation, goes to
the Canadian Breast Cancer Foundation,”
says Phillips. “We’ve been doing this since
2007, because we feel that everyone has
been touched by breast cancer.”
Peapod Creations will have a draw at the
Baby & Kids Show, for a prize package
worth $175 and containing a CuddlyWrap,
blanket, a set of burp cloths and two pairs of
Rock-a-Thigh baby socks.
For more information, see the Winnipeg
Baby & Kids Show at www.babyandkids.ca
Children (6 months to 4
years) with their parents,
will learn music and french
following Orff and
Kodaly Philosophies.
Singing, dancing, instruments
and games!
music
en français!
Enjoy and learn
with your baby
For information or registration
Claudine St-Arnauld at 204-795-0391
[email protected] www.lenfantmusical.com
Winnipeg Convention Centre – Feb. 25 & 26
P r e s e n t e d By
7
Raising baby ‘green’ a smart option
“I take what works for families,”
important concepts
she says. “The biggest criteria for
like BPA, PVC and
a product is, first and foremost,
lead-free materials
how does it affect our health? If
that are non-toxic
you’re putting something on your
and low-VOC, such
lips, you’re ingesting it, so I want it
as fur niture by
to be organic. If you’re putting it on
Bloom,
Oeuf,
your skin, it’s being absorbed, so
Argington and
let’s make sure there are no
Nurseryworks.
trouble-making toxins involved. If
Their baby gear
your food is touching a container,
br ings organic
make sure it’s not plastic that can
options such Ergo,
leach.”
Aden & Anais, Dwell
Litter-less lunch containers and
Studio, reusable
thermos jars are the biggest
choices such as
sellers, but Green Please also
cloth diapers from
sells 45 different toys that are also
Fuzzi Bunz, and
very popular. Many of the wooden
baby essentials
toys are made with water-based
including breast
dyes and non-formaldehyde
pumps, baby bottles
Melanie Derwin operates Green Please Inc., a green e-boutique that offers more than glues, and are kiln dried rather
and soothers that
250 healthy living, parent-approved and kid-tested items.
than chemically preserved.
are free of harmful
“Kids put everything in their
c h e m i c a l s f ro m
Green to Grow, Medela, Klean Kanteen, Skip pillows, and personal care products such as mouths, right?” says Derwin, “so let’s make
sure they’re safe.”
Hop, and Nattursutten. Even strollers organic soaps and natural disinfectants.
Many of her products, sourced from 20
For more info on Green Please Inc., check
encompass environmentally-friendly concepts
like convertible features that ‘grow with the different suppliers, are Manitoba made, and out Derwin’s website at greenpleaseforyou.
com or call 797-2832.
child’ to help sustain and lengthen the she chooses all of them herself.
product’s lifespan and ultimately reduce
waste.
Lux for Sprouts has a gift registry for baby
showers for parents-to-be. They also recently
constructed Lux For Sprouts Family Centre in
their Corydon Avenue store. The room has a
children’s play area, so parents can shop
while their kids are busy. The room is available
for children’s birthday parties and also baby
showers.
For more information on Lux For Sprouts,
see www.luxforsprouts.com or call
589-8889.
• • • •
Another entrepreneur who promotes “green”
products for kids is Melanie Derwin, 38, who
operates Green Please Inc., a green
e-boutique that offers more than 250 healthy
living, parent-approved and kid-tested items.
She is a one-woman show who operates the
home-based business in Charleswood, and
her bubbly enthusiasm for all things green is
contagious.
“The more green awareness and living, the
more health and well-being for everyone,”
says Derwin, a married mother of two boys. “It
can be hard to know where to start, but
making even small changes can have a big
impact.”
Derwin, whose company slogan is “Go
Green, Grab Healthy”, has focused on moms
and their kids in her choice of products.
Among the vast array of inventory available to
order online are eco-baby items such as
organic cotton teethers and rattles, non-toxic
wooden toys for toddlers, litter-less and leachless food containers, healthy home items such
as wool and organic cotton comforters and
PHOTO BY DARCY FINLEY
Most items for babies and toddlers serve a
purpose: to feed, bathe, carry, clothe and
entertain them. But if you think a baby rattle is
just a rattle, think again. There’s a huge range
of quality and safety in items made for babies
and toddlers.
If you want to go beyond plain function and
pick up baby gear that is designed for
longevity and eco-friendliness, take a look at
the Lux for Sprouts booth at the Baby & Kids
Show. Lux for Sprouts specializes in baby and
toddler essentials, from baby’s first stroller to
back-to-school apparel. They carry products
from all over the world, focusing on high
quality, environmentally friendly goods and
the latest in must-have, trendy gear.
Many of the items sold in the story are
everyday heirlooms that can be passed on to
future generations. Items are carefully chosen
from the latest and most charming designer
clothing and shoes, organic cottons, handcrafted furniture, fascinating toys and natural
body products, said Crystal Johnson, store
manager at Lux for Sprouts.
“We’re devoted to finding ‘green’ products
here, items which are non-toxic. Babies and
young children absorb so much through their
skin, so you have to be careful in what they
wear and the other items that fill up their
world, like strollers, car seats, cribs and
bassinets,” says Johnson. “We’re committed to
being as ‘green’ as possible.”
Lux for Sprouts’ green initiative stems from
a desire to offer their customers
environmentally friendly, safe, recycled, green,
sustainable and fair trade products. They
provide babies and their parents with
alternative products that are not easily found
elsewhere, while staying true to style, form
and function.
The shelves are lined with products that are
only dreamt about: luxurious and understated,
ar tistic and trendy, traditional and
contemporary, with supreme quality, creativity,
elegance and humour. Everything about Lux
for Sprouts, from its interior design and “green”
building, to the products on the shelves
reflects a love for children, quality and beauty,
said Johnson.
The store carries apparel collections from
designers around the world and incorporates
organic options, representing lines that follow
responsible manufacturing and business
processes, such as Quiksilver, Roxy, Parade
Organics, Speesees and No Added Sugar.
Their toy selection has prices for every budget
and a focus on being safe and non-toxic.
Many of the toys are made from natural
rubber, like Vulli-Sophie the Giraffe, and real
wood like beech, birch and maple in the Haba,
Melissa and Doug, Vilac and Plan Toys, that
are finished with water-based, non-toxic
paints.
Their furniture line offers the most stylish
pieces that are showcased in celebrity
nurseries but more importantly share
P r e s e n t e d By
8
Soothing cream for baby:
no ifs, ands or Butz
A change may be as good as rest. But
parents can do both while babies and
toddlers nurse or play in the Family Care
Lounge at the Winnipeg Baby & Kids Show. The lounge is sponsored by Baby Butz
Cream and Westcoast Kids (E-children
Furniture), two Winnipeg businesses
founded by moms who saw a gap in the
market and filled it.
Westcoast Kids manager Susan
Meseyton says owner Marsha Dashefsky
searched in vain for a store that specialized
in baby furniture when her first child was
born in the 1970s, so she created her own.
Marsha and her husband Jule have since
expanded, with stores in Calgary, Edmonton
and Vancouver, but Winnipeg is still home
base.
Meseyton says the store aims to be a
one-stop shop for new parents and it’s
stocked with everything they could possibly
want. The store has changing tables, kids
tables and chairs with matching bookcases
and step stools, cribs, lamps, rugs, diaper
pails, piggy banks, and wall art of every
description. Furniture, bedding and
colourful decor and accessories are
grouped in vignettes in the store to give
parents ideas for decorating nurseries and
kids’ rooms. “It’s shocking how much stuff there really
is here,” Meseyton says. The Family Care Lounge will have a
selection of nursing pillows, glider chairs
and ottomans for nursing moms, along with
beanbag chairs and toys for toddlers and a
Go Pod, which is a lightweight, portable
baby chair that folds up for easy transport
in a compact bags with a shoulder strap. “We’re going to take some things just to
FREE PRESS FILE PHOTO
By Pat St. Germain – For the Free Press
Baby Butz founder Majda Ficko was in desperate need of a diaper cream for her disabled son
Demitri and came up with the formula for Baby Butz in 2004.
make it user-friendly for moms,” Meseyton
says. That includes change tables with pads, a
diaper pail and baby wipes. And of course,
there will be samples of Baby Butz Cream.
Baby Butz founder Majda Ficko will be in
Los Angeles for the weekend, handing out
samples of her cream at two pre-Academy
Awards celebrity gifting suites.
In January, Ficko took Baby Butz to the
pre-Golden Globe Awards Boom Boom
Room gifting suite for celebrity parents and
expectant moms. She rubbed elbows with
Project Runway designer Michael Costello,
Dancing with the Stars co-host Samantha
Harris and other luminaries. And she’s
been invited to the pre-Oscars Boom Boom
Room as well as the Wow! Creations suite.
But she says stand-ins Shelly Joss and
Loreen Mann are fans of Baby Butz and
they’ll be able to help out parents in
Winnipeg. Ficko was in desperate need of help
herself before she came up with Baby Butz
in 2004. Her son Demitri was born severely
disabled. At 15, he’s the size of a five year
old and has the mental and physical
capacity of a six-month-old baby. He must
be fed through a tube in his stomach and
he’s in diapers 24-hours a day.
“So he’s my forever baby,” says Ficko,
who also has a 13-year-old daughter and a
nine-year-old son.
“The products are for him. I need to use
products that are safe and natural and work
for him. If they work for him they’ll work for
any baby.”
Demitri spent much of the first three
years of his life at Children’s Hospital. At the
time, an on-site pharmacist had formulated
a diaper cream for hospital use and Ficko
used it at home as well. But when the
pharmacy closed, she was forced to turn to
commercial creams, which didn’t work for
Demitri.
“Some of them even made things worse.
I was desperate. I used to have to wake up
every two hours at night to change him. His
butt used to look like raw hamburger meat,”
she says.
Before Demitri was born, Ficko had been
working with a research chemist to create a
line of children’s hair care products to sell in
her Hair Do salons for kids. She owns two
salons and had planned to franchise. That project fell by the wayside, but
Ficko’s husband suggested she contact the
research chemist to try to create a diaper
rash cream. Working from a list of
ingredients that were used in the Children’s
Hospital cream, the chemist came up with
a formula using all-natural products. “I needed a cream to do two things — I
needed a barrier cream and also a healing
cream, so it had to protect as well as heal,”
Ficko says.
It took two years to perfect the formula.
Soon afterward, Demitri’s doctors
suggested she market the cream, so she
submitted it to Health Canada, then cooled
her heels for three years until the product
licence came through. In 2008, she
registered the Baby Butz name and asked
doctors at the Manitoba Clinic to give
samples to patients. Things snowballed from there. She got
Vita Health stores and boutiques, including
Westcoast Kids, to carry Baby Butz. Last
February, she submitted it to the Parent
Tested Parent Reviewed (PTPA) product
review agency. PTPA’s endorsement led to
an invitation to the Wow! Creations preOscar gifting suite and the rest is history.
“All I need is just one big celebrity to
tweet about it and I’m good,” Ficko says.
And if moms attending the Baby & Kids
Show are moved to spread the word, all the
better.
“It’s all about word of mouth and mothers
talking to mothers,” Ficko says. “I’ve been
there. I know what it’s like to have a child
that’s in pain and to try to find something
that will work for them.”
P r e s e n t e d By
9
Nursing canopy a
joy for baby, mom
Flexible child care
newborn to 12 years
Kids & Company offers high quality
full time, part time and back-up child
care across Canada. No late fees,
web cams in all rooms, proprietary
programming and nutritious meals.
By Pat St. Germain – For the Free Press
Necessity was the mother of invention
when Regina’s Nancy Armstrong created
the Booby Trapper nursing canopy.
Armstrong, who is bringing a selection of
Booby Trappers to the Winnipeg Baby &
Kids Show at the Winnipeg Convention
Centre this weekend, came up with the
dual-rim canopy after her first daughter was
born in 2009. face was, and she was trying to latch and I
was trying to see and help her,” Armstrong
says.
“I had to come up with something that
would work for her and I knew that I needed
a material to suspend the product away
from the bust area, so I came up with this
design and just used it for myself.”
But soon, other moms in Armstrong’s
neck of the woods took
notice and the Booby
Trapper business was
born. “My husband suggested
the name. We knew that
something kind of cute
and catchy would be
memorable to consumers,
and the original slogan we
had was, ‘Trap your booby,
not your baby.’ Other
nursing covers tend to flop
on the baby so that was
where the name came
from,” she says.
“It creates an open tent
area where the baby can
nurse in privacy and still
have a perfect view of
mom. My daughter used to
reach right up through that
open space and touch my
face or play with my
necklace.” Armstrong says the
dual-rim also allows for
better airflow. She says
nursing moms tend to get
quite warm, and the baby
is warm, which can make
The Booby Trapper nursing canopy acts as a portable privacy
a single-r im canopy
screen for moms who are nursing their babies in public places.
uncomfortable for both
parties if the cover is
constantly collapsing.
The 100 per cent cotton canopies act as
“And they want to see mom. They really
portable privacy screens for moms who are want to make eye contact with mom when
nursing their babies in public places. they’re nursing. So with the second rim, it
They’re made with straps to suspend the allows for full view of each other’s faces and
canopy from a woman’s bust, much like an lots of air flow and still maintain that
apron, but with a rigid rim at the top and a comfortable private space for feeding.”
second rim just above the bust to hold the
Armstrong took the Booby Trapper to the
canopy away from the baby’s head.
Boom Boom Room at the Golden Globe
Armstrong, whose second daughter was Awards in Los Angeles last year. The
born in the summer of 2010, says she was invitation-only gifting suite for celebrity
given a single-rim canopy after her first parents attracted star moms, including
pregnancy, but it simply didn’t work. Entertainment Tonight’s Nancy O’Dell and
“It suspended the fabric from my neck, actress Mayam Bialik, one of the stars of
but it didn’t successfully hold the fabric sitcom The Big Bang Theory.
away from the bust area where the baby’s
Continued on page 11
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We offer a variety of packages, specializing in 3/4D imaging.
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Gift Certificates Available
P r e s e n t e d By
10
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P r e s e n t e d By
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Mom’s can Pamper themselves
Continued from page 5
The vision for Purely Baby came from
a strong desire to provide Winnipeg
families with the freedom, knowledge and
confidence to shape their pregnancy,
birthing and parenting experiences by
bringing back the idea of community
support, and giving them a resource to
rely on for all their pregnancy and
parenting needs. Purely Baby helps local
families feel supported and prepared
from conception right through to
kindergarten, says Heather.
“I’ve been working with pregnant
women and new moms for five years
now, and they have an amazing amount
of questions about pregnancy and how to
handle a newborn,” says Heather. “That
grew into Purely Baby, which now
employs 14 professional women who
have lots of experience and a long list of
credentials. We’ve found that women just
love helping other women when they are
becoming mothers.”
At the Moms’ Pampering Lounge,
Purely Baby massage therapists will offer
mini-massages, their cranio-sacral
massage therapist practitioner will
discuss this form of therapy. Their
prenatal massage tables are designed to
cradle pregnant women without hurting
their unborn child.
Yoga instructors will teach pregnancy
and post-partum stretches. There will
also be mini-manicures, and Innotech
Nutrition Solutions Products will hand out
samples of products geared towards
pregnancy, breastfeeding and parenting.
“When you’re a new mom, you don’t get
a lot of pampering. You’re focused on your
baby, and can forget about yourself. The
Moms’ Pampering Lounge will help new
moms remember that they need to take
care of themselves, so they can take care
of their baby,” says Heather.
Baby & Kids Show manager Sheri
Rheubottom says having the Moms’
Pampering Zone at the show has been a
dream of theirs for a number of years.
“We’re always looking for ways to
improve and add new features, and
thought that an area dedicated to moms
and moms-to-be would be perfect
because they deserve some pampering,”
says Rheubottom. “It makes the show a
fun event for everyone, especially new
moms and those about to be moms.
Purely Baby is a new company and a
good partner for the show. We feel that
every pregnant woman and new mother
deserves pampering!”
At the Baby & Kids Show, Purely Baby
will also be presenting special seminars
to prepare you for “Baby, Bump, and
Beyond”.
Fo r m o r e i n fo r m a t i o n , s e e
www.babyandkids.ca
Nursing Canopy a Joy
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Continued from page 9
But Armstrong was too busy to make the
trip to L.A. this year. Back at work after
maternity leave, she teaches high school
business, computers and law part-time. And
she’s hired a student to help out with the
Booby Trapper business, which has been
booming from the start.
“It started quite quickly. I do have a
business degree — that’s my first love
before teaching — so I recognized
immediately that there was a lot of demand
for something better than what was on the
market,” she says.
“We went to a baby show within a month
or so of me having created this product and
the response was tremendous and we
secured our first retailer at that show.”
Armstrong says she goes to three or four
large trade shows per year, and women can
check out a YouTube demonstration video
on her website at www.boobytrapper.ca.
But most people hear about the Booby
Trapper from mothers who’ve tried it. “Really, we’ve done next to no advertising.
The business has grown simply by people
talking about the fact that it works and it’s
better than anything else that’s out there,”
she says.
“And we are the only double-rim nursing
cover on the market, so people are going to
stores and asking for the cover with two
rims. They want the one that stays off the
baby and allows them to see the baby and
for him or her to breathe well and latch
nicely.” Armstrong made the canopies at home
for the first six months, but had to outsource
the manufacturing component to keep up
with demand. She’s excited about returning to the
Winnipeg Baby & Kids Show because she
hasn’t been an exhibitor since 2010, and the
covers now come in a wider variety of
patterns and styles. Some Winnipeg retailers, including fellow
exhibitors AMP Diaper Store, Westcoast
Kids (E-Children) and Purely Baby carry the
Booby Trapper. The covers retail for $48, but
Armstrong says there will be specials during
the show, and moms are welcome to give
them a test run.
“I do take a couple of samples with me
that are available for them to try out and
we’ve had great success with that.”
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*Available only to customers who have not had MTS TV Service in the past 3 months. Offer: Limited time offer. Subject to change without notice.
Conditions apply. Standard installation charge of $25 applies. After the 3 month promotional pricing and bonus have ended, call MTS to make
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Let’s talk
positive
parenting.
The Triple P Program is a set of easy,
proven parenting strategies and tips. Our
trained Triple P counsellors are here to
take your confidential calls and provide
the support and information you need.
Call us today at:
204-945-4777 in Winnipeg.
Or visit manitoba.ca/triplep.