course catalogue course catalogue

COURSE CATALOGUE
COURSE CATALOGUE
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school of multimedia arts
Nurturing creative talents
using technology as the
canvasAB
for
today’s
different
Major
in Multimedia
Arts
media
(ABMA)
Specializations
2
•
Game Art and Design
•
Film and Animation
•
Graphic Design and Studio Arts
bACHELOR OF ARTS IN multimedia arts
COURSE AIMS
bachelor of arts in multimedia arts
The Bachelor of Arts in Multimedia Arts (ABMA) is a
four (4)-year trimestral undergraduate degree program
aiming to produce multimedia artists trained with a solid
foundation of traditional media extending towards the
diverse fields of digital media, which includes digital
imaging, digital photography, visual effects design, and
digital sound and video production. The courses span the
broad areas of multimedia; from painting to video editing,
motion graphics, 2D and 3D animation, graphic design
and game development. The program includes a projectbased learning (PBL) of the basic fundamentals of print
publishing, storyboarding, interactive media authoring,
mobile devices and video game art design, and other
creative challenges of today’s web-based technologies.
Career Prospects
By blending the latest in Information Technology (IT)
tools and audio-visual arts, graduates of AB Multimedia
Arts can easily find creative jobs in the animation and
game development industry, video production, as well
as in advertising, graphic design, publishing, radio-TV
broadcasting and film industries, among others.
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COREcourses
FOUDATION CORE
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PAINTING - A study of different painting methods to develop
students’ craft in traditional art through studio and hands-on
•
of drawing as the foundation to multimedia arts development
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bachelor of arts in multimedia arts
•
is the creative planning and execution of visual communication
and topics, such as line drawing, composition, texture, shading
and through this subject students are introduced to the art
and architectonics.
of conceptualizing and designing logos, layouts and visuals
LIFE DRAWING - A prerequisite to Freehand Drawing that
used in the field of graphic design and advertising.
•
stages of writing a proposal in developing students’ projects
drawing.
in multimedia production 1 and 2. Topics include research,
MULTIMEDIA WRITING - A look and feel of writing for print
documentation, document design, ethics, abstracts, and
oral presentation to acquaint students with ways of framing
arguments that will help them develop a more interdisciplinary
to scriptwriting, including screenwriting and storyboarding
perspective.
to prepare students for other major subjects like Video
Production, Multimedia Production, including 2D and 3D
•
TYPOGRAPHY & LAYOUT -
A study of typography its
Animation.
historical background, contemporary point of view, and
PRINCIPLES OF DESIGN - An introductory course dealing
technical and aesthetic issues. It deals with typography as an
with the elements and principles of design, as they relate to
the two-dimensional areas of visual arts. Designed to give
solid foundation upon which further exploration in visual
communication can be built.
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DIGITAL MEDIA IN SOCIAL CONTEXT - A guide through the
the human form, proportions, gestures, contrast shading and
radio, TV and film, ranging from advertising copywriting
•
GRAPHIC DESIGN FOR COMMUNICATION - Graphic design
through exploring a comprehensive range of drawing methods
explores a comprehensive approach to life drawing such as
•
practices and experimentations.
FREEHAND DRAWING - A study of the fundamental elements
expressive form through a variety of projects and exercises
with focus on the visual form of the type.
PROFESSIONAL CORE
•
3D MODELING, UV MAPPING & TEXTURING - Introduction
to 3D modelling concepts, navigating 3D space and
•
2D ANIMATION 1 (ANIMATION FUNDAMENTALS) - The
manipulating 3D component, which includes hard body and
art of animation, ranging from its history to the various types
organic modelling.
of animation, as well as the process involved in animation
production, through a combination of lectures, laboratory
•
for capturing still images in relation to visual communication
exercises, research and film viewing to familiarize and equip
and multimedia production, by way of learning the techniques
students with the basic tools and principles of traditional hand-
of digital photography to produce a critical and effective
drawn animation.
•
2D ANIMATION 2 (ANIMATION PROJECT) - Advanced
portfolio of still images.
•
3D ANIMATION 1 (3D RIGGING AND ANIMATION) - The
principles of classic animation as applied to the 3D medium,
with emphasis on technical solutions that includes basic
rigging, keyframing, and timing adjustments, all within the
Maya framework.
•
3D ANIMATION 2 (3D LIGHTING, MATERIALS AND
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All
aspects
of
brand
image and brand identity, including basic logo design, logo
animated videos, where students are expected to produce
•
COMMUNICATION
communication in terms of projecting a distinct brand
practical experience for the independent production of
their own animated short either individually or as a group.
BRAND
bachelor of arts in multimedia arts
techniques of animation using digital tools, equipment and
DIGITAL IMAGING - The basics in composition and lighting
applications, advertising and packaging.
•
DESKTOP PUBLISHING - An inside look at the technical/
digital
production
of
design
using
industry
standard
applications like graphic design image editing, vector
designing, and graphic lay-outing. It also includes learning
the foundation of design development, such as typography,
photo editing, image manipulation, color theory application,
type and image integration.
RENDERING) - Advanced course on 3D animation starting
from techniques on character animation, lighting and basic
compositing for final rendering.
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DIGITAL SOUND DESIGN - The physics of sound in its data
systems for human use. It promotes awareness in computer
format, knowing how to generate and capture sound up to
technology and how it plays a part in achieving effective
digitizing and editing for specific media requirements, through
implementation of designs and interactivity for multimedia
producing a collaborative output in the form of a short audio
production.
skit and sound production.
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•
EXHIBIT & DISPLAY DESIGN - An exhibition of completed
that should embody completed core projects in MAPROD 1
core project developed in Multimedia Production (MAPROD)
AND 2. It involves consultations with advisers to assess the
1 & 2. The exhibition may be created individually or as a
strengths and weaknesses that will determine specific actions
member of a team that will showcase students’ expertise
to be undertaken and where presentation skills are expected,
in 2D & 3D Animation, Game Art Production, and Special
as well as effective selection of work.
bachelor of arts in multimedia arts
Projects in Studio Arts. It also includes developing skills in
curatorial practices of setting up an exhibition, budgeting,
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theoretical and technical approaches to learning and realizing
communication.
•
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VIDEO PRODUCTION - A foundation to understanding
film technology and video production based on historical,
scheduling, production management, logistics and marketing
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PORTFOLIO PREPARATION - Student professional portfolio
a creative concept for moving images in relation to visual
GAME CONCEPTS - An overview of the video game industry,
communication for a multimedia production. Focusing on
its language, its products, the work flow, and the necessities
the three production processes: Pre-Production, Production,
required to enter the industry, including the evolution and
and Post-Production, students are expected to produce
anthropology of the media form.
collaborative output in the form of a short video.
HUMAN COMPUTER INTERACTIVE DESIGN
- Human
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WEBSITE DESIGN - The basic know how of designing and
Computer Interaction (HCI) as a discipline concerned with the
developing websites that includes combining the conceptual,
design, evaluation and implementation of interactive computer
creative, and technical aspects of creating websites
THESIS
STUDIO ELECTIVE 1
Students undertaking the DIGITAL MEDIA subject or thesis proposal
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MULTIMEDIA PRODUCTION - Multimedia production is
are required to add any of the following studio electives.
a two-term, studio-based practicum that starts from the
research proposal developed from the DIGIMEDIA course
that originate from any of the following specializations; 2D
•
where students are introduced to digital speed painting, on-
and 3D animation, video game art production, graphic design,
the-spot refinements, integrated composition, character and
digital film or video production and studio arts.
•
environment design concepts, and ready for production work
MAPROD 1 - Preproduction - Completion of preproduction
materials of the core project, including preproduction kit
execution.
•
MAPROD 2 - Production & Postproduction - Submission
of the final and completed core project, including complete
design documentation, research paper from DIGIMEDIA,
production kit, digital files on CD/DVD, and in bound book
form. There shall be a presentation of the completed
project in front of a panel of professionals.
- The professional workflow of
storyboarding and animatics, and understanding digital film
include presentation to a panel of professionals.
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Storyboarding
bachelor of arts in multimedia arts
or design document. Approved/endorsed proposals shall
GAME ART PRODUCTION - Concepts into tangible images,
and video structures.
•
ADVANCED WEB DESIGN - Online promotional strategies,
design conceptualization, project monitoring and development
of a successful project goals and objectives, where students
get an understanding of interactive media design concepts
and processes through advanced web design projects to
develop planning, design and production skills for the web.
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STUDIO ELECTIVE 2 and 3
STUDIO ELECTIVES 2 and 3 for VIDEO GAME ART
obtaining the finest filmed images both on-location and in-
must complete the common foundation and professional core,
class shoots using green screen exposure, timing lights,
Studio Elective 1 plus the following studio elective tracks.
shooting plates, and more,
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bachelor of arts in multimedia arts
Advance Cinematography - This course focuses on
Students undertaking the Video Game Art MAPROD specialization
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GAME ENGINE INTEGRATION 1 - Programming concepts
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Visual
Effects
(Compositing
and
Matte
towards the creation and completion of an actual working
Painting) - The importance of breaking down visual effects
game.
shots for effective compositing, where topics include correct
GAME ENGINE INTEGRATION 2 - Advanced programming
use of garbage mattes, clean plates, 2D/3D visual effects,
concepts that will further students’ understanding of game
creation using assets, and an existing game engine to
complete a working original game concept.
STUDIO ELECTIVE 2 to 3: DIGITAL FILM AND ANIMATION
Students undertaking the Film and Animation MAPROD
specialization must complete the common foundation and
professional core, Studio Elective 1 plus the following studio
elective tracks:
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lighting and shading, color space and color timing issues. It
introduces students to the art and craft of matte painting, while
creating their own 2D matte paintings using their respective
photographic shots.
STUDIO ELECTIVES 2 and 3 for GRAPHIC DESIGN AND
INTERNSHIP
STUDIO ARTS
Students undertaking the Graphic Design and Studio Arts
Senior students are assigned to work full-time during the last two
MAPROD specialization must complete the common foundation
trimesters in a company where they are totally immersed in a real
and professional core, Studio Elective 1 plus following studio
corporate environment, experiencing real hands-on training, doing
elective tracks:
actual projects and dealing with clients. It provides a seamless
•
Graphic and Type in Motion - With graphics and type
in motion as basis for video footage and animation technology
to create the illusion of motion usually combined with audio,
transition for them to become professionals by instilling work ethics
and developing skills required by the workforce as interns to some
of the top companies in the country.
bachelor of arts in multimedia arts
where students get to develop and design a variety of
interactive and animated pieces through multiple stills, motion
and sound file formats into one cohesive motion.
•
Interactive Authoring - Fundamentals of designing,
authoring and producing many types of inter-active user
experiences, including interface design, usability, navigation,
flowcharting, interaction and animation using flash as both a
content creation and production tool.
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general education courses
It is a general explanation of politics using links with past
encounters of political events in the country which may help
prepare the individual as a part of the global community.
SOCIAL SCIENCES
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Philippine History - A study of the History of the
Philippines and its political, economic, and social development
from pre-history to the present, with emphasis on the analysis
of historical figures and events and their respective influences,
in the shaping of the Filipino Nations present and future.
Applied Communications and TeamWork - Activities
and situations that will develop teamwork, and problem solving
skills, and apply various ways to express ideas and achieve
the teams’ formulated feasible objectives.
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Values Education
- An introduction to the APC
Mission and Vision Statement, its guiding principles, general
information as well as policies and services offered. Moreover,
it also touches the basic concepts and rediscovery of the
usefulness of the Filipino system of values. Specific attention
is to be given to values analysis relevant to developing the
well-rounded personality of the learner with emphasis on
honing his leadership skills.
•
Politics and Governance - Political Science with
emphasis on the Philippine Constitution and political dynamics.
•
COLLEGE ALGEBRA - Basic concepts of sets, real numbers,
its subsets and properties, algebraic expressions, rational and
radical expressions, linear and quadratic equations, absolute
value equations, linear inequalities, and systems of linear
equations in one, two and three variables. It also includes
applications of equations to real life situations.
•
GEOMETRY - Concepts of Geometry and Trigonometry,
covering the basic concepts of distance, parabolas, circles,
spheres, angles, trigonometric functions, its graphs and
inverses and selected topics such as collisions in 2D and 3D.
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CHEMISTRY - The essential principles of chemical
knowledge giving emphasis on the continuous application of
theoretical principles to industries and everyday life; chemical
concepts, atomic structure, chemical changes, chemical
bonding, calculations involving gas laws, chemical formulas
gENERAL eDUCATION cOURSES
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MATH & SCIENCES
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gENERAL eDUCATION cOURSES
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and equations and fundamental principles about solutions,
and chemical equilibrium. In addition, there will be laboratory
experiments for students to further investigate and appreciate
the concepts learned in the lecture.
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Philosophy of Man - The discipline and practice of
philosophy in an attempt to understand what philosophy is
about, what selected philosophers focus in, and what the
distinctive methods of philosophy are.
NATURAL PHYSICS 1 - The essential principles of chemical
knowledge giving emphasis on the continuous application of
theoretical principles to industries and everyday life; chemical
concepts, atomic structure, chemical changes, chemical
bonding, calculations involving gas laws, chemical formulas
and equations and fundamental principles about solutions,
and chemical equilibrium. In addition, there will be laboratory
experiments for students to further investigate and appreciate
the concepts learned in the lecture.
•
World Literature - A study of literary forms or genres,
exemplified by selected literary texts by writers from different
parts of the world.
NATURAL PHYSICS 2 - A study of Heat and Temperature,
Sound and Wave Motion, Electricity and Magnetism, Light
and Optics, and Modern Physics, where at the end of each
topic includes laboratory exercises to relate the principles
learned to its practical application to daily living.
LANGUAGES
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Grammar & Composition Development - A
preliminary course designed to strengthen grammar skills
for effective and clear expression of ideas, emotions and
reactions.
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Research Writing - The study of conducting a research
and documenting its results.
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Expository Writing - The basic principles and technique
of effective expository writing.
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Public Speaking 1 – The basic principles and technique
of effective expository writing
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Public Speaking 2 – The acquisition of linguistic and
presentation skills in speech communication.
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Technical Writing - Technical writing for professional
HUMANITIES
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Art Appreciation - Perspectives in painting, sculpture,
music, architecture, literature from ancient to modern times.
communication and business plans/ strategies, the course
covers the foundations of communication skills, basic
mechanics of writing and various types of documents.
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Sining ng Pakikipagtalastasan - Ang Filipino bilang
isang wikang dinamiko na gagamitin sa komunikasyong
pasalita at pasulat na nakapokus sa paggamit ng makabagong
teknolohiya sa pagkuha at pagbibigay ng impormasyon.
Panitikang Pilipino - Isang kurso sa kritikal na pagbasa
at pagpapahalaga sa pag-unlad at paglago ng Literaturang
Pilipino mula sa panahon ng pre-kolonyal hanggang sa
kasalukuyan.
MANDATED COURSES
Life and Works of Rizal -A critical analysis of Jose
Rizal’s life and ideas as reflected in his biography, his novels,
Noli Me Tangere and El Filibusterismo and his other writings
composed of essays and poems to provide the students a
value based reference for reacting to certain ideas, issues
and behavior.
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Physical Education 1 - The fundamental importance
and application of physical fitness in skill execution as well as
playing individual dual sports according to the rules.
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Physical Education 2 - The rudiments of social ballroom
dancing, folk dances, modern dances and recreational
dances. Students express their feelings and emotions through
movements disciplined by rhythm.
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Physical Education 3 - The fundamental skils andrules
of team sports. Enhancing fundamental skills as well as game
officiating Volleball/Basketball.
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Physical Education 4 - Recreational activities in the
form of Bowling and /or Ice skating held in areas offering
recreational and amusement facilities outside of the school
premises.
gENERAL eDUCATION cOURSES
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PHYSICAL EDUCATION
NATIONAL SERVICE
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National Service (natser) 1&2 - Development of
camaraderie and fellowship by participating in various socio/
economic/political events and projects.
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gENERAL eDUCATION cOURSES
Associate in computer technology
Digital animation
Associate in Computer Technology (ACT) is developed in
collaboration with the APC Center, an IBM Competency
Center in IT committed to providing ICT-enabled solutions to
achieving educational and professional goals.
With ACT you can earn an associate degree in less than two
years and acquire IBM global certificates, thus giving you
competitive skills needed by the industry.
COURSE AIMS
Career Prospects
Associate in Computer Technology – Digital Animation aims
to provide students with the necessary skills to design and
create layouts for a wide variety of printed and digital products.
Students learn traditional art skills, design applications, web
design, layout techniques and several computer software for
creating digital graphics and animation
The Associate in Computer Technology – Digital Animation
course sets the stage for a career as a Computer Animator,
Web Designer, Multimedia Artist, Graphic Designer, Layout
Artist and Audio Editor.
associate in computer technology
It a suitable option to complete an education in less time and
at a low cost. ACT graduates can also proceed to a 4-year
degree program at APC.
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COREcourses
PROFESSIONAL INFORMATION TECHNOLOGY EDUCATION
(ITE) COURSES
associate in computer technoLogy
•
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Introduction to Programming with C Programming using the C language. The scope of this course
is to provide a basic understanding of concepts related to
algorithms and programming using C.
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Data Structures & Algorithms - An introduction to
data structures and algorithms. The scope of this course is
to provide a basic understanding of concepts related to data
structures and algorithms. It also provides implementations
for various operations on data structures.
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Information Technology Concepts - The
fundamental computer concepts used in the field of information
technology.
RELATIONAL DATABASE MANAGEMENT SYSTEMS
(RDBMS)
CONCEPTS
&
STRUCTURED
QUERY
LANGUAGE - An introduction to relational database and SQL.
The scope of this course is to provide a basic understanding
of concepts related to relational database such as database
normalization, SQL, data dictionary, UDT, UDF and an
introduction to DB2.
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Linux Basics - Tasks on Linux operating system such as
installation on a personal workstation. The scope of the course
is to provide a basic understanding of concepts related to file
structure, shell, processes and environment customization in
Linux.
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Computer Architecture & Operating Systems
- An introduction to computer architecture and operating
systems. The scope of the course is to provide a basic
understanding of concepts related to the architecture of
a computer. It also provides an understanding of various
concepts related to operating systems.
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Networking Essentials - Basics of computer
networking as an introduction to computer networks.
LANGUAGES
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Grammar and Composition Development Grammar skills for effective and clear expression of ideas,
emotions and reactions.
•
Oral Communication in English - Intensive training in
oral communication in English
•
Speech Communication - The study of linguistic and
presentation skills in speech communication that are essential
in the workplace.
•
Sining ng Pakikipagtalastasan - Mahusay na
talastasan (pagsalita, pagbasa at pagsulat) sa Wikang Filipino
na naka-pokus sa paggamit nito sa larangan ng Information
Technology.
MATHEMATICS
•
•
GEOMETRY - Concepts of Geometry and Trigonometry. It
covers the basic concepts of distance, parabolas, circles,
spheres, angles, trigonometric functions, its graphs and
inverses and selected topics such as collisions in 2D and 3D.
•
Values Education - An introduction to the APC Mission
and Vision Statement, its guiding principles, general
PHYSICAL EDUCATION
•
Physical Education 1 - The fundamental importance
and application of physical fitness in skill execution as well
as playing individual/dual sports according to the rules
(Badminton/Table Tennis).
•
Physical Education 2 - The rudiments of social ballroom
dancing,folk dances, modern dances and recreational
dances.Students express their feelings and emotions through
movements disciplined by rhythm.
associate in computer technology
College Algebra - Basic concepts of sets, real numbers,
its subsets and properties, algebraic expressions, rational and
radical expressions, linear and quadratic equations, absolute
value equations, linear inequalities, and systems of linear
equations in one, two and three variables. It also includes
applications of equations to real life situations.
information as well as policies and services offered. Moreover,
it is also a course on the basic concepts and rediscovery of the
usefulness of the Filipino system of values. Specific attention
is to be given to values analysis relevant to developing the
well-rounded personality of the learner with emphasis on
honing his leadership skills
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ABS-CBN
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Garena Phils.
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Mind Tap Studios
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Anino Games, Inc.
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GMA-New Media Inc.
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Mite Asia
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Around Town Productions
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Headstrong Phils. Inc.
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Associate Ship Management
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Holy Cow! Animation, Inc.
Network Enterprise Technology
Center
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Astra Zenecca
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IBM Philippines Inc.
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Novartis
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Axis Global
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IBM Solutions & Delivery
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Philippine Paradsie Pages
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Bates Manila
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Ice Cream Cake Productions
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Post Manila/Mothership Studios
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Bank of the Philippine Islands
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Indigo-entertainment
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Red Panda Graphics
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Books & Stuff (Zone 5 Studios)
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Inquirer.Net
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Regal Entertainment
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Charle Associates
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Suspended Animation
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Cinemasters
IP Ventures Group of Company
(E-Games)
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Creati Voices
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International Internship
Top Networx Solutions Inc./Top
Marketing Inc.
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CR8 Web Solutions
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Juiced & Wrapped Ideas
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TV5
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C! Magazine
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Kettle Foods
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Unilever Philippines, Inc.
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Flipside Games Studios, Inc.
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Larger than Life Productions
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Unitel Productions
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Game Services Group (Ladyluck)
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LFX Studios
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Urban Lifestyles, Inc.
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Media Farm Global
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Viva Communications
INUSTRY PARTNERS
Industry Partners
industry partners
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ASIA PACIFIC COLLEGE
www.apc.edu.ph
Real projects. Real learning, TM
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