podcast. Charlottesville Radio Group.

podcast. Charlottesville
Radio Group.
Presented by: Connie Glover
CMarie Marketing Studio
© Copyright 2011. CMarie Marketing Studio.
“It’s no longer about who you know;
it’s about who knows you”
~Connie Glover~
© Copyright 2011. CMarie Marketing Studio.
The 4 Ps vs.
The 4 Cs
The 4 Ps [old]
The 4 Cs [new]
  Product
  Consumer
  Price
  Cost
  Promotion
  Communication
  Place
  Convenience
© Copyright 2011. CMarie Marketing Studio.
C: COMMUNICATION
Marketing in the new economy is much more about
creating a dialogue with your potential customer, rather
than selling and marketing to a “prospect.” It’s about
inviting feedback, creating a dialogue, being receptive to
ideas, and responding to needs; then presenting your
product or service in response to what you have learned
through these various interactions.
© Copyright 2011. CMarie Marketing Studio.
SOCIAL MEDIA
MARKETING
 
The marketing mix has moved from a
monologue to a dialogue.
 
Activities that integrate technology,
telecommunication, and social
interaction.
 
A way to exchange information
through the use of clicks and uploads.
 
The connective tissue of society.
 
No one activity is effective by itself;
choose the ones that make sense for
your business, then integrate them.
© Copyright 2011. CMarie Marketing Studio.
Why is Social Media and Online
Marketing Important?
  It gets people talking
  Creates a buzz
  Builds loyal followers
© Copyright 2011. CMarie Marketing Studio.
Slide courtesy of Ted Write, Founder and Managing partner, Fizz Corp.
Slide courtesy of Ted Write, Founder and Managing partner, Fizz Corp.
Ask yourself the question,
“What am I doing or making
that is worth talking about?”
And then provide a forum for
people to talk about you.
© Copyright 2011. CMarie Marketing Studio.
Example: Grobanites for Charity
 
Began as a group of Josh Groban fans
on Facebook.
 
A fan had an idea to “pass the hat”
and collect money for a birthday gift
for Josh Groban.
 
The gift was to donate the money to a
charity in his name.
 
It’s now an official charitable
organization that has raised almost $1
million since its inception in 2002.
http://www.grobanitesforcharity.org/
about/funds.html
 
Operated completely by volunteers;
100% of donations go to the charities.
Facebook:
Discussion Groups and Fan Pages
Social media allows you to:
invite a conversation with your
customers.
  create a dialogue; get feedback.
 
 
determine interest in a new
product or service.
use current members to spread
the word and create a “buzz.”
  become a resource page,
allowing a brand to target a
new demographic, outside of
those that already know and
love the business.
 
© Copyright 2011. CMarie Marketing Studio.
twitter
The rule of thumb for
posting Tweets is to
keep a balance
between:
  what you are doing.
  what you are saying.
  what others may
find relevant or
interesting.
© Copyright 2011. CMarie Marketing Studio.
relevant article
doing
saying
vs.
Facebook
 
The best media outlet to
engage in a conversation
with your customers.
 
You can use it to sell.
 
 
twitter
 
A good place to reach the
business professional: it’s
where many of them are
getting snapshots of news
and events.
This is where most
consumers are doing most of
their communicating.
[sometimes even more so
than e-mail].
 
You don’t really use it to sell.
 
Monologue rather than
dialogue [unless you get
retweeted].
There is more opportunity
for visual effects [photos,
video, links, etc.]. But, you
cannot insert multiple links.
 
There is no opportunity for
visual effects [photos or
video], but you can insert
multiple links.
© Copyright 2011. CMarie Marketing Studio.
Press Releases
 
Provides another vehicle by
which to distribute a
message.
 
Choose an online release
program that permits links.
 
They must be newsworthy.
 
They must also direct the
reader back to a place to
have a conversation.
© Copyright 2011. CMarie Marketing Studio.
S (search) E (engine)
O (optimization)
 
 
Use all forms of social
media and e-marketing
together in a carefully
executed integrated effort.
When you do a press
release, use the same key
words in your
  e-mail blasts
  blog posts
  Facebook
  twitter
  LinkedIn
  YouTube captions
© Copyright 2011. CMarie Marketing Studio.
Where Do I Start?
  [1] Begin with your Blog:
This is where you can say
the most, and insert
however many links and
images you want.
  [3] Create a series of
tweets on twitter. Pull out
quotes and links. Try and
post several per day.
© Copyright 2011. CMarie Marketing Studio.
  [2] Next, create a few
Facebook Wall posts.
Include specials, sales, and
coupon codes. Offer
rewards for “Liking” the
page.
  Remember: In the world
of social media marketing,
frequency trumps length!
www.cmariemarketing.com
[email protected]
www.twitter.com/CMarieMarketing
© Copyright 2011. CMarie Marketing Studio.