printing brochure

printing brochure
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Click on one of the below topics to learn more:
• paper sizes
• paper specifications
• envelope sizes
• colours & inks
• leaflet folding
• artwork requirements
• corporate folders
• specification checklist
• binding & paginations
• printing terminology
• finishing options
A3
841 x 1189mm
A1
595 x 841mm
A2
420 x 594mm
A3
297 x 420mm
A4
210 x 297mm
A5
148 x 210mm
A6
105 x 148mm
A7
74 x 105mm
A8
52 x 74mm
A9
37 x 52mm
A10
26 x 37mm
A2
A5
A7
A0
A4
A6
The Maximum sheet size that can be printed in-house by Mannin Group is B2 520 x 720mm
For Digital Printing our maximum sheet size is SRA3 450mm x 320mm
Portrait
orientation
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Landscape
orientation
PA P E R S I Z E S
A SERIES
A1
C3 - 457 x 324mm
suitable for A3 sheets unfolded
C4 - 324 x 229mm
suitable for A3 sheets folded once
C5 - 229 x 162mm
suitable for A4 sheets folded once
suitable for A5 sheets unfolded
C6 - 162 x 114mm
C6
C5
C4
C3
suitable for A4 sheets folded twice
suitable for A5 sheets folded once
DL ENVELOPES
DL - 110 x 220mm
suitable for A4 sheets
folded into three equal parts
A4 Sheet
The International envelope size range has been developed to accommodate
A size paper - the range of envelope sizes is designated as the ‘C’ Series
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E N V E LO P E S I Z E S
C SERIES
G
4 page
single fold
6 page
concertina fold
6 page
standard fold
6 page
gate fold
8 page
gate fold
8 page
parallel double fold
8 page
concertina fold
6 page
gate fold with flip
8 page
parallel map fold
8 page
reverse map fold
12 page
standard letter fold
broadsheet SRA2
double folded to A4
12 page
concertina letter fold
endorsement fold
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L E A F L E T FO L D I N
Basic Leaflet
2 page front / back
ERS
dual diagonal pockets
to front and back pages
vertical pocket
to back page
L pocket
to back page
GUSSET / CAPACITY
The size of fold between the pages and the
pocket which allows for a varying depth
of inserted documents. The most common
capacity sizes are zero, 5mm and 10mm.
CUTTING FORME
folder with stitched in text pages
available with any of the above
folder options
Custom cutting formes can be used to create
any number of folder variations. You should
discuss this with your print representative.
BUSINESS CARDS
Slits for business cards can be added to
pockets or pages.
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C O R P O R AT E FO L D
horizontal pocket
to back page with business card slits
2 printed pages
3
4 printed pages
(when printed both sides)
6pp Tri-Fold Cover
with stitched in text
saddle stitched
PAGINATION
Pagination is calculated to the number of
sides that can be printed on, not the number
of sheets of paper. For example an A3 sheet of
paper folded once, would create 4 printable
pages of A4.
When increasing paginations, the number
must increase by a minimum of 4 pages. This
is so the sheet can be folded, creating an edge
that can be stitched or glued to the spine.
perfect bound
wiro bound
SADDLE STITCHING
Probably the most common binding style mainly used for magazine and booklet work
and consists of the product being stitched by two wires (similar to staples) at the left hand
edge.
PERFECT BINDING
This form of binding is suited for high pagination products whereby the folded sections
are glued and bound on the left hand edge, giving a square backed spine. Pagination must
reach a minimum of 3mm depth for this process.
WIRO BINDING
This is suited for short run digital print and is perfect for manuals and brochures that,
ideally, are required to sit flat. This Guide is wiro bound and the actual wire is available in a
range of colours. We always recommend digitally printed A4 Landscape brochures are wiro
bound as the maximum print size of the digital press does not allow for saddle stitching.
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N AT I O N S
2
4
B I N D I N G & PA G I
1
There are a range of finishes that can be chosen to enhance your products. Each finish will give a
different effect to the completed product, depending on the impact you wish to make.
Sealant
Sealing is a process during the printing operation. You have the ability to add a gloss or matt seal
to your product for a minimal additional cost giving your printed product a better finish. Sealing
is also used to prevent ink rubbing and assist drying.
Gloss Laminate
The advantages of good gloss and strength make this suitable for many products such as
brochures and magazines.
Matt and Velvet Laminate
These impart a smooth natural finish to brochures and book covers, giving excellent clarity to
the underlying print. These surfaces can be prone to surface scuffing and should be handled
with care.
Gloss Spot UV Varnish
This is a high gloss varnish that can be applied to specific areas of printed material. It can be
an integral part of the graphic design, highlighting images and logos. Gloss Spot UV can be
used to dramatic effect in conjunction with Matt Lamination. As this finish is not available
on-Island time should be allowed for outsourcing to the Mainland.
Embossing
The process of an image, logo or pattern being raised from the surface of a sheet of
paper. It is important to note that the reverse indentation can be seen from the opposite
side.
Foiling
Foil blocking is the process of applying metallic or ‘foil’ effects to a surface. It uses a
metal die - like a stamp - onto which the design is chemically etched or crafted by
hand from supplied artwork. Dies are made from various metals and can be either ‘flat’
(foil only) or ‘combination’ (foiling and embossing done in one pass). The technique
produces effects which are practically impossible to achieve using traditional ink
printing.
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NS
F I N I S H I N G O PT I O
CHOOSING THE RIGHT FINISH
Regency Gloss
An ideal range of gloss coated paper suitable for most types of publications. They provide an
excellent quality of print reproduction – available 90gsm to 400gsm. Gloss paper and board
have high reflection and high ink lift, offering vibrant colour and intensity to printed images.
Regency Satin
Regency Satin is suitable for most types of publications and provides excellent print
reproduction. The surface being non-reflective makes this paper ideal for publications which
contain a high level of texts and limits the glare from each page – available 90gsm to 400gsm.
Print Speed Uncoated/ Offset
The surface is uncoated therefore the paper looks and feels totally different. The uncoated
surface allows the paper to be written on without marking and these papers are normally
used for letterheads. We strongly recommend Print Speed Laser Jet for your letterheads as
this is ideal for subsequent laser printing.
It is important to remember that due to the surface the print production could appear “flat/
washed out” compared to those from the coated range. We also recommend that printed,
uncoated sheets are given as long as possible to dry to avoid the threat of set-off when
guillotining.
Novatech Gloss and Matt
We use these sheets specifically for digital printing due to their ultra modern coating which
allows for outstanding print quality and superb runnability.
Choosing The Paper Weight
The weight of the paper is a general guide to the thickness of the paper and is measured
in “gsm” (grams per square metre). Different weights are suited to different jobs as
each weight has implications, for example 90gsm is much more flimsier than 400gsm.
Depending on whether your finished article is intended to be a magazine or a leaflet, the
method of binding and the right choice of material weight is critical.
Please be aware that there are some constraints to the finishing of your job when you
use thicker material. For example, sheets in excess of 170gsm would require to be
scored, prior to folding, to avoid cracking.
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AT I O N S
Mannin Group purchases over 1000 tonnes of paper each year. With this amount of purchasing
power we buy at very competitive rates and subsequently can pass the savings onto our customers.
The following stocks are bought on a regular basis and are highly recommended:
PA P E R S P E C I F I C
CHOOSING THE RIGHT PAPER
Core colours used in printing refer to the “4-colour printing process”. CMYK is the acronym for
the four colours- cyan, magenta, yellow and black. Almost all colour images can be broken down
into these constituents. Each of the four colours are printed onto the page, separately one after
the other, in varying amounts. This produces thousands of possible colours and makes up the
finished, full colour image. Tiny dots of these inks are printed on the paper in varying sizes –
these dots make up the different colours.
BLACK & BLACK
example 1
example 2
There are different ways of producing blacks within print and each can produce a different
result. 100% black is made with nothing but black ink and has a slightly dull tone to its finish.
4 colour black is when all 4 colours (CMYK) are mixed together in large quantities to produce a
very deep dark toned black. By making adjustments to the 4 colour mix, you can create blacks
with different notes of colours. i.e. using more blue ink creates a black with a blueish tone.
The industry standard for choosing spot colours (special colours) is called Pantone. You
can choose colours from the matching system and be guaranteed that this colour will be
identical throughout the run of your job. Few spot colours can be reproduced faithfully
from the 4 process colours – that’s why they exist! They are often used when printing in two
colours – on letterheads for example. Using special colours enables you to achieve special
effects like metallic’s, fluorescents and very vivid colours.
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C O LO U R S & I N KS
CMYK
Bleed & Page Sizes
Your artwork must be created to the same dimensions and proportions as you aim to print.
If it is not your artwork may experience some stretching or squashing, which can have a very
undesirable effect. Bleed is a extra margin around your artwork which is filled by images
of large spaces of colour. This ensures that when the paper is cut down to it’s final size, the
image carries to the edge of the paper without leaving a white edge. Bleed is usually set
to 3mm to all outside edges (edges of the paper that require cutting) however you should
always check this with your print representative.
Fonts
Available type faces are well into the millions. Unless a specific font is installed on the
machine you are using to view the artwork, it can be replaced or rendered as an alternative
font. It is therefore important that you either supply the fonts used along with your artwork
submission or ensure that they are properly embedded with saved files. Alternatively you can
convert fonts into outlines, which turns a typeface into an image. Once converted to outlines,
you can no longer edit the text, so be careful when saving these files, that you always retain a
back-up.
Resolutions
Artwork resolution is directly related to the final quality of print. Low resolution artwork
will always print poorly no matter the specification of the printer. Print resolution is often
reffered to as DPI Dots Per Inch. For high quality print production you should be looking
for a minimum of 150DPI with your artwork at 100% the correct proportions. At 300DPI
your artwork can be a maximum of 4 times smaller than the final printed product before
pixelation occurs. Pixelated artwork occurs when images are stretched larger than the
resolution can account for.
Artwork Formats
The most commonly used print file is an Adobe PDF. Many programmes can convert files
to this format. It is useful as it can contain all of the artwork, embedded and sub-set fonts,
colour palettes, page dimensions and paginations. We can also except .ai .eps and .psd
formats. If your artwork doesn’t meet the requirements above, it will either be printed
incorrectly or be rejected and require in-house typesetting to correct any issues.
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R E M E N TS
Different styles of artwork and design often require different programmes and editing
suites to create them. However it is important that artwork created for print is set out in a
consistent and uniform manner to ensure a correctly printed final product.
A RT WO R K R EQ U I
ENSURING THE CORRECT FORMATS
Files:
•
Will print ready files be supplied or will design and typesetting be required?
Proofing:
•
Confirm the type of proof required i.e PDF, plotter, digital or none.
Cover:
•
Confirm the dimensions (flat size and finished size), paper type and paper gsm
•
Confirm whether 4 colour process / 4 colour process plus Pantone / 4 colour
process self cover
•
Confirm if a special finish is required (lamination, UV, etc)
•
Confirm number of pages.
Text Sections:
•
As per Cover [see above].
Binding and Finishing:
•
Confirm method of binding required and any additional instructions. For example perforations, numbering, drilling, colour of wire for
wiro binding, etc.
Quantity:
• Confirm the total number of products required.
Packing:
•
Confirm packing requirement. i.e boxed, shrink wrapped,
bundled in 50’s, etc.
•
Confirm despatch address for the finished product.
Schedule:
•
HOME
Confirm schedule. If job is urgent it is always a massive help to be advised
as soon as possible to allow for an instant quotation and to book press
space.
H EC K L I ST
Ensuring your enquiry includes the following information will allow us to return with a competitive,
accurate price:
S P EC I F I C AT I O N C
YOUR PRINT SPECIFICATION CHECKLIST
CMYK Shorthand for CYAN, MAGENTA, YELLOW and BLACK, the colours used in 4 colour process printing.
COATED STOCK Paper that is coated on either one or both sides in matt, semi-gloss or gloss finish.
COLOUR BARS refer to a test strip of colour along side a printed sheet used to determine the
necessary density of inks required to produce a high quality finish.
DIE CUTTING The process of cutting paper into a specifically designed pattern or shape using a
wooden die block.
DIGITAL PROOF refers to viewing the final document on a screen as opposed to a proof printed
onto physical paper. Often emailed between a printer and the client.
DPI Shorthand for DOTS PER INCH and refers to the quality and resolution of a digital image.
EPS Shorthand for Encapsulated PostScript File which refers to artwork that has been created as
vectors as opposed to rasterisation methods.
FINISHED SIZE is the final size of the product once it has been folded, collated and trimmed.
FTP an online folder used to transfer files too large to be sent via email. Usually large than
around 8MB.
GUTTER Refers to the margin closest to the spine or crease of a page. Large paginations often
require wider gutters.
GSM Shorthand for GRAMS PER SQUARE METRE and is a measurement for the thickness and
density of a sheet of paper. For example a typical letterhead is around 100gsm and a business
card is typically around 350gsm
IMPOSITION Used to describe the layout of paginations for a given publication so that the final
product has the correct order of pages once printed, collated and trimmed. Different binding options
would require different impositions.
KERNING refers to the spacing of individual letters within any given font. Typically used for letter
combinations such as ‘ti’ or ‘WA’ where the letters might overlap or be spaced too far apart.
KNOCK OUT is when certain elements of a design are set to print directly to the paper and not
printed on top of elements that are beneath them.
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N O LO GY
BLEED When artwork runs off the edge of the paper in order to be effectively cut and trimmed.
PRINTING TERMI
Below is a list of commonly used terms and abbreviations used within the print industry.
OFFSET PAPER describes paper that is uncoated.
OVERPRINTING is the process of printing images or text onto sheets that have already been printed on.
OVERS A quantity of printed sheets prepared to allow for the set-up of additional printing processes. Fully
completed documents might then be added onto the requested quantity.
PERFORATING is a thin line stamped into the paper to allow sections to be easily torn away.
FONT POINT (pt) refers to the point size of text. Typically normal text point for large bodies of text is
between 7pt and 12pt.
PLATE A piece of material (wood, metal, rubber) carrying an image to be reproduced using a printing press.
PROOF CHECKING is the process of looking and checking for errors within a document or image.
PRINTED PROOF is when a one off physical copy of the final product is created in order to be
proof checked.
RGB Shorthand for RED, GREEN, BLUE, the colours used in digital formats such as TV and mobile screens.
SCORING is the process of impressing lines into paper without perforating them in order to produce
neat and tidy folding points.
SELF COVER is a publication where the paper stock of the cover is the same as the stock of the inside
text pages.
SPREAD Where the same artwork runs across multiple pages.
TINTS describe the degree of ink percentage of the same colour in order to produce the appearance
of multiple shades.
VECTOR is a type of artwork that is created using mathematical points of information within
vertices. This allows the artwork to be stretched or shrank to any size, with no loss in quality of line
degradation. Suitable for large format printing and screen printing processes.
WORK & TURN When a whole job is printed on one side of a sheet and turned over to be printed
on again with the same plates.
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N O LO GY
PRINTING TERMI
LITHO PRINT short for Lithographic printer or printing process. A Litho printer uses metal sheets or
plates to reproduce images in colour stages of CMYK. Useful for printing large quantities of high
quality pages.