mtv

THE CORE BRAND FOR
YOUNG
AMAZING LIVES
AN ICONIC AND NOTORIOUSLY COOL
ONLINE BRAND, MTV.CO.UK OFFERS AN
ENVIRONMENT WHERE MUSIC AND FILM
LOVERS CAN STAY UP-TO-DATE WITH THE
LATEST CELEB GOSSIP, MUSIC VIDEOS,
SHOW INFO, AND ENTERTAINMENT
NEWS.
TOP CONTENT
MTV NEWS APPS – GIVING USERS FREE
ACCESS TO THE LATEST MUSIC AND
CELEB NEWS ON THEIR IPAD OR IPHONE.
THEY CAN SHARE ARTICLES WITH
FACEBOOK FRIENDS IN JUST ONE CLICK
SHOWS – UP CLOSE AND PERSONAL CLIPS
AND CONTENT FROM HIT SERIES
INCLUDING GEORDIE SHORE, BEAVIS AND
BUTTHEAD, MY SUPER SWEET SIXTEEN,
AND THE VALLEYS (COMING SOON!)
INSIGHT
AUDIENCE PROFILE
FEMALE 47% MALE 53%
69.3% OF OUR AUDIENCE
ARE ABC1S
34% OF VISITORS HAVE A
HH OF £50K+
POPULAR AGE RANGES
15-24 ARE 129X MORE
LIKELY TO VISIT
25-34 ARE 3X MORE
LIKELY TO VISIT
TRAFFIC
UNIQUE VISITORS: 1.9M
VISITS: 1.9M
Ad IMPRESSIONS: 11.4M
VIDEO AD
impressions: 1.6M
DWELL TIME: 3 MINUTES
SOCIAL
• FACEBOOK: 1.2M+
• TWITTER: 350K+
• TUMBLR: 500+
• GOOGLE+: 15K+
THE MAJORITY OF
THE ONLINE
AUDIENCE
ALSO WATCH THE MTV
CHANNEL - 94%
IF THEY ARE
REGULAR VIEWERS
OF THE CHANNEL AND
WATCHING ONLINE
VIDEO CONTENT,
THEY ARE 20% MORE
LIKELY TO PURCHASE
PRODUCTS SEEN ON
MTV WEBSITES
Source: Omniture january 2012, Comscore / UKOM December 2011,
MTV Media Mixers 2009, DART JUN 2012
INNOVATIVE FORMATS
Leaderboard / MPU / Overlay / Pushdown /
Page peel / Pre-roll / Skin / HPTO / SKY /
Expanding formats / Sync display / button
- Integrated microsites available Ad creatives required three working days prior
to launch. For full specs visit ads.mtvne.com
MUSIC – VIDEOS OF THE LATEST HITS
AND MORE BESIDES
BLOGS – SHARP, SMART AND UP-TODATE COMMENT
CASE STUDIES
Available on request
WWW.MTV.CO.UK
One of the best entertainment websites in
the UK, offering a variety of content
reflecting the TV channel. Up your clips, up
your episodes, up your gossip – it’s all up
on the VIVA site.
TOP CONTENT
VIVA Playlist… watch all the videos playing
on VIVA this week
Shows… clips and content from hit series
such as My Super Sweet 16, The Hills and
South Park
Movies… all the latest movie trailers in one
sweet spot
SOCIAL MEDIA
INSIGHT
AUDIENCE PROFILE
• Female 47% Male 53%
• 69.3% of our audience are ABC1s
• 34% of visitors have a HH of £50K+
POPULAR AGE RANGES
• 15-24 are 129x more likely to visit
• 25-34 are 3x more likely to visit
TRAFFIC
• Unique users: 173,000
• Visits: 60,000
• Ad impressions: 500,000
• Video ad impressions: 320,000
• Average dwell time: 3 minutes
SOURCE: OMNITURE JAN 2012, COMSCORE / UKOM DEC 2011,
DART JUN 2012
INNOVATIVE FORMATS
Up your… Leaderboard / MPU / Sky
HPTO / Pre-roll / Skin / Expanding
formats / Synchronised display
Integrated microsites available
Ad creatives required three working days prior to
launch. For full specs visit ads.mtvne.com
Facebook fans:
2,350,000+
UK.VIVA.TV
One of the most central and influential pieces of British
culture for generations, and now more relevant than
ever! MTV Networks presents the Official Charts site,
featuring essential updates on the music and video
charts, artist interviews, and the latest news.
Top Content
CHARTS – all the latest music and video releases
organised by genre, format, region and more
ARTISTS – nostalgia lovers unite! Get chart placements
for every Top 40 artist from the 1960s to the present
day, from A-Ha to ZZ Top
NEWS – Latest goss, blogs, and interviews with your
favourite chart stars
Innovative Formats
Leaderboard MPU Skyscraper
Pre-roll Skin Synchronised display
Pushdown Overlay Expanding formats
Integrated microsites available
Ad creatives required three working days prior to launch.
For full specs visit ads.mtvne.com
Insight
Audience Profile
Female 65% Male 35%
71% are ABC1s
95% of the audience shop online, and 90%
have purchased online in the last 6 months
78% of the audience use mobile or iPad to
access the internet
77% access TV catch-up services, and 73%
download or stream music from the web
Traffic
Unique visitors: 670,000
Ad impressions: 2,400,000
Impressions: 1.5 million
Dwell time: 2.7 minutes
Popular Age Ranges
15-24s are 86x more likely to visit
Males 16-34 are 59x more likely to visit
SOURCE: GOOGLE ANALYTICS / COMSCORE / UKOM
DEC 2011 , NET OBSERVER JAN 2010,
OMNITURE JUL 2012
Social Media
Facebook: 17,000+
Twitter: 37,000+
officialcharts.com
A pioneering site for the serious comedy fan!
With the latest TV show info, news from the
comedy world, quirky stories, video clips and an
exclusive podcast series, ComedyCentral.co.uk is a
must for anyone who loves to laugh.
TOP CONTENT
COMEDY NEWS – The latest from the world of
comedy, with the latest on top comedians, TV shows, and
anything else we find worthy of a chortle
VIDEO – Starring clips from glossy imports The Daily
Show and 30 Rock, and firm favourites such as Friends and
Live At The Apollo
WHERE ARE THEY NOW? – Whatever happened to
Ros from Frasier? Or the cast of Teen Wolf? Or Babylon
Zoo? Admit it – you want to know
PODCASTS – Join Robin Ince and Josie Long for a
combination of smart-mouthed silliness and muddled
musings in their Utter Shambles series
KEY MICROSITES
INSIGHT
AUDIENCE PROFILE
•
•
•
•
Female 40% Male 60%
27% of visitors have a HH of £50K+
46.2% are ABC1s
42.7% have children
POPULAR AGE RANGES
•
•
18+ are 5x more likely to visit
16-34 are 25x more likely to visit
TRAFFIC
•
•
•
•
•
Unique users: 170,000
Page views: 316,000
Ad impressions: 750,000
Video ad impressions: 75,000
Average dwell time: 15.6 minutes
SOURCE: OMNITURE JANUARY 2012, COMSCORE / UKOM DEC 2011,
DART JUN 2012
SOCIAL
•
Facebook: 85,000+ / Twitter: 8,100+
INNOVATIVE FORMATS
Leaderboard / MPU / Sky / Overlay / Buttons
Pre-roll / Skin / HPTO / Expanding formats /
Synchronised display / Peelback
Integrated microsites available!
AD CREATIVES REQUIRED THREE WORKING DAYS PRIOR
TO LAUNCH. FOR FULL SPECS VISIT ADS.MTVNE.COM
Friends
30 Rock
Two and a Half Men
Sex and The City
Threesome
The Office US
Mike and Molly
Scrubs
The Daily Show
Frasier
WWW.COMEDYCENTRAL.CO.UK
OH MY GOD! It’s the official destination for
South Park fans in the UK and Ireland!
SOUTH PARK STUDIOS offers a comprehensive
database of video content from short clips to
full-length episodes - available to site users
around the clock.
TOP CONTENT
FULL EPISODES – Watch any and every
episode of South Park ever, accessible via
subscription
AVATAR CREATOR – What would you look
like given the 2D treatment? Give yourself
the South Park look online
GAMES – Drill through hippies, battle
Mecha-Streisand, and generally kick ass
with our pottymouthed pre-teens
FORUM – Discuss the show with likeminded Kenny and Cartman nuts
SOCIAL
Fans become brand advocates through video
sharing tools, and pre-roll advertising is taken
with the editorial content onto 3rd party sites
such as Facebook
INSIGHT
AUDIENCE PROFILE
• Female 40% Male 60%
• 37.2% are ABC1
• 24% of visitors have a HH of £1025K
POPULAR AGE RANGES
• 16-34 are 25x more likely to visit
• SPS fans are 2x as likely to be
men aged 18-24 or 18-34
TRAFFIC
• Unique users: 70,000
• Ad impressions: 316,000
• Page views: 338,000
• Dwell time: 10.6 minutes
SOURCE: NICKJR IMMERSION DAY, OMNITURE / COMSCORE / UKOM DEC 2011,
DART AUG 2012
INNOVATIVE FORMATS
Leaderboard / MPU / Overlay / Sky /
Pre-roll / Skin / Page peel / HPTO /
Expanding formats /
Synchronised display
Integrated microsites available!
Ad creatives required three working days prior
to launch. For full specs visit ads.mtvne.com
SOUTHPARKSTUDIOS.CO.UK
THE PLACE TO MAKE KIDS SMILE
An extensive, content-rich experience where
kids can interact with their favourite shows,
play stacks of games, win fantastic prizes in
cracking competitions, and have heaps of fun.
TOP CONTENT
GAMES – Give that mouse a run for its
money with games featuring Spongebob,
iCarly, and bespoke multi-level games
featuring commercial products
CLIPS – Highlights and previews of Nick
exclusives, from House of Anubis to
Teenage Mutant Ninja Turtles
WIN – Probably one of the most generous
pages on the internet!
APPS – Give the iSponge a squeeze, along
with many more free and paid-for apps
INSIGHT
AUDIENCE PROFILE
Female 56% Male 44%
46% of 8-11 year olds and 86% of 12-15
use mobile phones
86% of 7-15 year olds go online to play
games, and 63% enter competitions
THESE FEATURES ARE ABUNDANT ON NICK
POPULAR AGE RANGES
6-11s are 191x more likely to visit Nick
86% of ABC1s have access to a PC or
laptop at home
TRAFFIC
Unique visitors: 699,000
Visits: 824,000
Ad impressions: 21,000,000
Video ad impressions: 1,300,000
Dwell time: 10.9 minutes
SOURCE: OMNITURE JAN 2012, COMSCORE / UKOM DEC 2011,
UK HYPERCONNECTED YOUTH 2008, DART JUL 2012
STAR CAMPAIGN
INNOVATIVE FORMATS
LEADERBOARD / MPU / OVERLAY /
SKY (iCARLY ONLY) / PUSHDOWN /
PAGE PEEL / PRE-ROLL / SKIN / HPTO /
EXPANDING FORMATS /
INTEGRATED MICROSITES AVAILABLE
AD CREATIVES REQUIRED THREE WORKING DAYS PRIOR TO
LAUNCH. FOR FULL SPECS VISIT ADS.MTVNE.COM
WEETABIX WORLD – A hub for each
Weetabix brand within a dedicated
section of Nick.co.uk. Each hub hosted
bespoke branded games, TV spots, and
competitions.
Almost 1 million game levels were
played here during 2011. The site also
delivered 4,172,000 PVs and 237,000 UUs.
www.nick.co.uk
For Pre-Schoolers and Their Parents
Giving kids their first taste of the web, with access to
show info, activities, clips, comps, and all their favourite
characters – from Peppa Pig to Dora the Explorer.
NickJr.co.uk offers a learning environment which parents
trust, creating a perfect destination for a commercially
valuable customer.
Top Content
CREATE – An interactive application allowing
kids to paint, draw, sponge, print, and add
glitter to all their favourite Nick Jr characters.
Just like a real colouring book, but a billion
times more fun!
PLAY - A wide range of games, especially
created for 3-5 year olds, all compliant with the
Early Years Foundation Stage (EYFS) system
WATCH – Fun-sized snippets of Yo Gabba
Gabba, Backyardigans, Team Umizoomi and
many more
Insight
Audience Profile
Female 50% Male 50%
32% of visitors have a HH of £35-50K or
more – parents frequently visit the site with
their children
Popular Age Ranges
2-11s are 131x more likely to visit Nick Jr
18-34s are 94x more likely to visit Nick Jr
Traffic
Unique visitors: 1,100,000
Ad impressions: 24,000,000
Visits: 1,700,000
Video ad impressions: 1,700,000
Dwell time: 15.6 minutes
SOURCE: NICK JR IMMERSION DAY, OMNITURE MAY 2012,
COMSCORE / UKOM DEC 2011, DART JUN 2012
Innovative Formats
Star Campaign
Leaderboard / MPU / Overlay
HPTO / Skin
Pre-roll / Expanding formats
Integrated microsites available
AD CREATIVES REQUIRED THREE WORKING DAYS PRIOR
TO LAUNCH. FOR FULL SPECS VISIT ADS.MTVNE.COM
CHAD VALLEY – Supporting a bespoke TV
campaign, this stylish branded microsite
showcased a range of Chad Valley toys, plus
offered the chance to win Argos vouchers.
The campaign delivered…
30,754 PVs
13,773 UUs
11,181 comp entries
www.nickjr.co.uk
INSIGHT
A NICK SITE JUST FOR MUMS AND DADS
This site allows users to access a huge array of
information on parenting. From advice on
pregnancy and health, to child-friendly recipes, to
recommendations on how to amuse your kids on a
rainy day, this site is perfect for parents.
TOP CONTENT
COMMUNITY – For parents to share advice and
swap stories with like-minded mums and dads
PREGNANCY – Guiding parents-to-be through
each step of their journey
PARENTING – When you’re uncertain, we know
what’s best – from tots to teens
PRODUCT GUIDE – Must-haves for mums
VIDEOS – Instructional info as well as a place to
show what your kids can do!
KEY FACTS
- Parents, and women in particular, are
increasingly tech-savvy and helping drive the
next generation use of the internet as a medium
for television and video
- 91% of women with children use the internet on
a weekly basis
- Time-pressured adults living with children find
the web provides what they want quickly and
saves them time - 76% - vs 68% of people
without children
AUDIENCE PROFILE
Female 67% Male 33%
63.5% of our audience are ABC1s
36.8% of visitors have a HH of £50K or
more
POPULAR AGE RANGES
25-34 are 122x more likely to visit
35-44 are 15x more likely to visit
Laptop at home
TRAFFIC
Unique visitors: 261,000
Ad impressions: 6,500,000
Dwell time: 3.4 minutes
Video Views: 800,000
SOURCE: COMSCORE / UKOM, FEB 2012, DART JUL 2012
INNOVATIVE FORMATS
LEADERBOARD – MPU – SKY
PUSHDOWN – OVERLAY
PAGE PEEL – PRE-ROLL
SKIN – HPTO
EXPANDING FORMATS*
AD CREATIVES REQUIRED THREE WORKING DAYS PRIOR TO
LAUNCH. *EXTRA NOTICE REQUIRED.
FOR FULL SPECS VISIT ADS.MTVNE.COM
- 90% of mums online use the internet everyday
for personal purposes
- Mums are not a homogenous group. Online
activities vary according to their lifestyle and
parental stage. For example, mums with babies
are more likely to manage finances and share
photos
WWW.PARENTSCONNECT.COM
A Nickelodeon gaming site. Neopians
create and care for their own virtual pets,
collect points, explore new trends, play
games, enter contests, and communicate
with other users. The site is available in
11 languages.
top content
GAMES ROOM – Play mini-games or enter
the Altador Cup!
PET CENTRAL – Download pics, play
puzzles, and find out what’s
happening in Neopia
BOARDS – Discuss your
Neopet with other fans
SHOPS – Buy food or toys
for your Neopet, rare items,
or even clothes!
key facts
73% of the UK online population aged 8 and
older were playing games in 2009 (31.3
million people)
52% of children claim they use the internet
to help with homework, a massive 63% say
they get connected to enter online
competitions and play games
insight
AUDIENCE PROFILE
Female 69% Male 31%
POPULAR AGE RANGES
6-14 use the site 299x more then
any other age demographic
15-24 visits 61x more of the time
than other age demographics
TRAFFIC
Unique visitors: 120,000
Ad impressions: 7,700,000
Dwell time: 18.8mins
SOURCE: COMSCORE/ UKOM/ DECEMBER 2011, DART JUL 2012
innovative formats
Leaderboard / MPU / Skyscraper
Page peel / Overlay
Pre-roll / Skin / HPTO
Expanding formats*
AD CREATIVES REQUIRED
THREE WORKING DAYS
PRIOR TO LAUNCH.
*EXTRA NOTICE REQUIRED.
FOR FULL SPEC VISIT
ADS.MTVNE.COM
Virtual worlds are of increasing popularity.
The sophisticated Neopets environment
allows kids to control avatars and interact
with children from all over the world
Gamers tend to spend a large amount of
time within Neopets, meaning maximum
exposure to advertisements on conscious
and subliminal levels
www.neopets.com
GameTrailers.com is a huge archive of
streamed, high-resolution, game trailers and
AUDIENCE PROFILE
clips. It contains a range of enhanced
personalisation features, as well as a
• Female 49% Male 51%
community section for gamers to engage
• Almost 60% of our audience are ABC1s
with others online.
• A third of visitors have a HH of £50K+
POPULAR AGE RANGES
TRAILERS – Broken down by platform. Everything
from desktop to mobile, with every console in
between
FORUM – Discuss games and trailers, share your
game development ideas, and help other users
with tips and cheats
SIDE MISSION – Geek out on our regularly
updated blog, featuring the very latest game
news and quirky stories too
SHOWS – Exclusive videos and podcasts from
our gaming experts
77% spend money on offline computer
games and consoles
96% are interested in new
technology
59% of visitors to GameTrailers.com
say they visit to relieve boredom,
and 50% visit the site for fun
31% say that they spend 3-5 hours
a week on GameTrailers.com
• 15-24 are 129x more likely to visit
• 25-34 are 3x more likely to visit
TRAFFIC
• Unique users: 450,000
• Ad impressions: 16,000,000
• Visits: 1,150,000
• Dwell time: 3 minutes
SOURCE: OMNITURE AUG 2012, COMSCORE AUG 2012
Leaderboard / MPU / Sky / Overlay /
Pushdown / Page peel / Skin / HPTO /
Expanding formats / Video pre-roll /
Video lower 3rd / Video pre-roll and lower
3rd / Video pre-roll, lower 3rd and post-roll
AD CREATIVES REQUIRED THREE WORKING DAYS
PRIOR TO LAUNCH. FOR FULL SPECS VISIT
ADS.MTVNE.COM
The web’s premiere destination for casual
interactive entertainment. Shockwave.com
provides high quality online and downloadable
games for free.
#1 Puzzle
#2 Racing
#3 Strategy
#4 Action
#5 Sport
AUDIENCE PROFILE
Female 55% Male 45%
Females 12 – 34 are 24x more likely
to visit this site compared to males
POPULAR AGE RANGES
6-14 are 224x more likely to visit this
Site
TRAFFIC
Unique visitors: 729,000
Ad impressions: 19,300,000
Visits: 872,000
Dwell time: 10 mins
SOURCE: OMNITURE JAN 2012, COMSCORE / UKOM DEC 2011,
DART JUL 2012
Leaderboard / MPU / Skyscraper
Overlay / Pushdown / Page peel
Pre-roll / Skin / HPTO /
Expanding formats*
Ad creatives required three working days prior
to launch. *Extra notice required. For full specs
visit ads.mtvne.com
38% of Shockwave visitors live with their spouse
or partner
99% play games online
88% purchase items online
The YouTube of gaming sites! AddictingGames
focuses on housing the very best underground,
viral, and extremely addictive online games.
Users can upload games and share them with
friends. Multiplayer and mobile games are also
available – so you can always be connected.
AUDIENCE PROFILE
Female 45% Male 55%
KEY FACTS
POPULAR AGE RANGES
18-24s are 61x more likely to visit
Males are 27x more likely to visit
Kids are 47% more likely to visit
Adults are 53% more likely to visit
72% of visitors to AddictingGames say they visit for
fun and 59% say they visit to relieve boredom
TRAFFIC
Unique visitors: 1,600,000
Ad impressions: 40,000,000
Visits: 2,300,000
Dwell time: 9.5 mins
Gamers tend to spend a large amount of time within
AddictingGames, meaning maximum exposure to
advertisements on conscious and subliminal levels
32% say that they spend 2 hours a week on
AddictingGames
87% of visitors say that they’re interested in new
technology
56% of visitors say that having the latest technology
makes them look and feel good
Entertainment is prevalent among younger and more
tech savvy mums
47% of mums are casual gamers – the audience of
the future maybe?
TOP GAME CATEGORIES
#1
#2
#3
#4
#5
Strategy
Car
Shooting
Sports
Action
#6 Puzzle
#7 Funny
#8 Girl
#9 Escape
#10 Word
SOURCE: VIACOM GAMING PROFILER, VBSi INSIGHT WITH METRIXLAB,
2009, OMNITURE JAN 2012, COMSCORE / UKOM DEC 2011 ,
DART JUL 2012
INNOVATIVE FORMATS
Leaderboard / MPU / Skyscraper
Overlay / Page peel / Pushdown
Pre-roll / Skin / HPTO
Expanding formats*
AD CREATIVES REQUIRED THREE WORKING DAYS PRIOR
TO LAUNCH. *EXTRA NOTICE REQUIRED. FOR FULL SPECS
VISIT ADS.MTVNE.COM
Imagine it. Create it. Share it.
Quizilla is a top site for teens to join
in on blogs and create their own
quizzes, poems, polls and more. The
site offers amazing opportunities for
users to showcase their intellect and
wit with peers and fellow quiz lovers.
Key Facts
Our data shows that the most popular online
activities among female web users in the UK
in 2009 were email, shopping for goods
and services, and seeking information
on travel and accommodation
Downloading / playing games, images, films
or music came second to sending and
receiving emails
Top Quizzes
What dinosaur are you?
What K-Pop song are you?
Who is your favourite rapper?
What weird thing should you collect?
How well do you know vampires?
Which Avenger would you date?
Do you really like him?
What makes you beautiful?
Insight
Audience Profile
Female 38% Male 62%
8 in 10 say that music is important
to their gaming experience 38% say extremely important
Popular Age Ranges
15-24 are 93x times more likely
to visit Quizilla
Traffic
Unique visitors: 184,000
Ad impressions: 32,000,000
Visits: 300,000
Dwell time: 7.2 minutes
SOURCE: OMNITURE JAN 2012, COMSCORE / UKOM DEC 2011
Innovative Formats
Leaderboard / MPU
Skin / HPTO / Expanding formats*
AD CREATIVES REQUIRED THREE WORKING DAYS PRIOR TO
LAUNCH. *EXTRA NOTICE REQUIRED.
FOR FULL SPECS VISIT ADS.MTVNE.COM
Targets individuals who are passionate about
film. With movie clips, short films, music
videos, TV clips, action sports and viral
content, Spike is a key male-oriented
environment. The mix of entertainment and
news makes for a sticky site where
visitors have maximum exposure time.
TOP CONTENT
ENTERTAINMENT NEWS – No fluff here. Just
the latest on movies; digital shorts; and info
on Hollywood heroes from Ferrell to
Wahlberg and beyond
MMA & SPORTS – All the info on mixed
martial arts and other tough guy sports…
plus the occasional ring girl too
DIGITAL MAN – The one-stop shop for tech
and gaming news. It’s (almost) everything a
budding geek would want on the web
INSIGHT
AUDIENCE PROFILE
Female 21% Male 79%
POPULAR AGE RANGES
32% of Spike visitors are 15-24
TRAFFIC
Unique visitors: 173,000
Page impressions: 958,000
Visits: 232,000
Dwell time: 7 minutes
SOURCE: OMNITURE JAN 2012, COMSCORE / UKOM DEC 2011
INNOVATIVE FORMATS
Leaderboard / MPU / Overlay
Pre-roll / Skin / HPTO /
Expanding formats*
Synchronised display
AD CREATIVES REQUIRED THREE WORKING DAYS PRIOR TO
LAUNCH. *EXTRA NOTICE REQUIRED. FOR FULL SPECS VISIT
ADS.MTVNE.COM
KEY FACTS
19% of Spike visitors earn £50K
70% of 16-24s regularly play / download
games, images or music. 36.9% are ABC1s
70.4% of Spike users are male, and 26% are
15-24
51% of 15-24 year olds enjoy downloading
music files, movies or video clips as part of
their regular activities
51% of 15-24 year olds regularly watch video
clips and webcasts
WWW.SPIKE.COM