MEDIA KIT 2014

HOME
MEDIA KIT 2014
WE ARE PART OF INTERNET BRANDS
OWNER AND OPERATOR OF 300+ LEADING SITES
WITHIN KEY VERTICALS ON THE INTERNET
AUTOMOTIVE
CAREERS
HEALTH
CARSDIRECT.COM
AUTOS.COM
& 130+ WEBSITES
MODELMAYHEM.COM
CLASSADRIVERS.COM
& 20+ WEBSITES
EHEALTHFORUM.COM
HEALTHBOARDS.COM
& 40+ WEBSITES
PARENTING
HOME & GARDEN
MONEY
DOITYOURSELF.COM
INHABAT.COM
& 20+ WEBSITES
FINWEB.COM
MORTGAGE101.COM
& 10+ WEBSITES
JUSTMOMMIES.COM
INHABITOTS.COM
& 20+ WEBSITES
SHOPPING
TRAVEL & LEISURE
WOMEN
FINDGIFT.COM
BARGAINIST.COM
& 10+ WEBSITES
WIKITRAVEL.ORG
VACATIONHOMES.COM
& 20+ WEBSITES
WEDDINGBEE.COM
CRAFTSTER.ORG
& 20+ WEBSITES
INTERNET BRANDS MONTHLY STATS
WE BRING THE AUDIENCE TO YOU
300+
200+
766 MM+
127 MM+
WEBSITES
OWNED
& OPEARTED
IN-HOUSE
EDITORIAL
WRITERS
IB TOTAL
PAGE VIEWS*
IB TOTAL
UNIQUE
VISITORS*
TOP 2
3 BILLION+
375 MM+
25 MM+
COMSCORE
HOME CATEGORY
IB TOTAL MONTHLY
IMPRESSIONS
COMSCORE
PAGE VIEWS
COMSCORE
UNIQUE VISITORS
* GOOGLE ANALYTICS MARCH 2013
INTERNET BRANDS KEEPS GROWING
COMPANY HISTORY
127MM+
UNIQUE VISITORS*
58MM
2013
UNIQUE VISITORS
34MM
2011
UNIQUE VISITORS
26MM
2007
UNIQUE VISITORS
1.4MM
2005
UNIQUE VISITORS
1998
FOUNDED:
CARSDIRECT.COM
CHANGED NAME:
INTERNET BRANDS
IPO NASDAQ
: INET
ACQUIRED BY
HELLMAN & FRIEDMAN
CONTINUED
GROWTH
* GOOGLE ANALYTICS MARCH 2013
HOME VERTICAL SITE LIST
AN IMMENSE RESOURCE
WHERE READERS INTERACT WITH OTHERS
APARTMENTRATINGS.COM
CRAFTSTER.ORG
DAVESGARDEN.COM
DOITYOURSELF.COM
DOITYOURSELF.COM - FORUM
DORNOB.COM
ECOUTERRE.COM
EPODUNK.COM
GARDENS.COM
INHABITAT.COM
INHABITOTS.COM
INHABITATSHOP.COM
OHMYAPARTMENT.COM
TENANTMARKET.COM
THATRENTALSITE.COM
QUILTEDPARADISE.COM
QUILTINGBOARD.COM
REALESTATEABC.COM
SPLITCOASTSTAMPERS.COM
WEDDINGBEE.COM
HOME VERTICAL MONTHLY STATS
REACH YOUR TARGET AUDIENCE
16MM
UNIQUE VISITORS*
98 MM
82MM
GOOGLE
ANALYTICSPAGE VIEWS*
PAGEVIEWS*
1.9MM
COMBINED
SOCIAL MEDIA FANS
FACEBOOK / TWITTER / PINTEREST
6M+
37MM+
1.7M
COMSCORE
UNIQUE VISITORS
COMSCORE
PAGEVIEWS
NEWSLETTER
SUBSCRIBERS
*GOOGLE ANALYTICS OCT 2013
** COMSCORE OCT 2013
HOME VERTICAL DEMOGRAPHICS
OVERVIEW
AGE
HHI
40%
33%
20%
18-34
35-54
55+
27%
28%
35%
$25-59K
$60-99K
$100K+
GENDER
39%
61%
HOME VERTICAL AD PRODUCTS
FOR YOUR MARKETING NEEDS
INTERNET BRANDS OFFERS
A WIDE VARIETY OF PRODUCTS
THAT CAN BE CUSTOMIZED AND TAILORED






STANDARD IAB AD UNITS
IAB RISING STARS
RICH MEDIA OPTIONS
CONTENT INTEGRATION
CONTESTS & EVENTS SPONSORSHIP
ADVANCED TARGETING OPTIONS
-
BOARDS CONTENT
BLOG CONTENT
GALLERY TAGS
GEO-TARGETING
ZONE
BEHAVIORAL
728x90
728X270
PUSHDOWN
SITE
SKIN
300x250
SITE
SKIN
300X600
EXPANDABLE
*Used to demonstrate display size options, not necessarily indicative of page placement.
MORE ADVERTISING OPTIONS
SPONSORED EDITORIAL
SITE-SKINS
AUDIENCE TARGETING
GEO-TARGETING
DEDICATED EMAIL
SPONSORED VIDEO
SCAVENGER HUNT
SOCIAL MEDIA CAMPAGINS
SECTION TAKEOVERS
RISING STAR UNITS
NEWSLETTER
PRODUCT GIVEAWAY
OVERLAY
INTERSTITIALS
POLLS
ROAD BLOCKS
RICH MEDIA
HOME MAKEOVERS & HOW-TOS
BEHAVIORAL
CATFISH
MOBILE
BRAND STUDIES
IN-HOUSE CREATIVE
DESIGN CENTER
IAB
SPONSORED VIDEO
CUSTOM EDITORIAL SPONSORSHIP
EVERGREEN CONTENT YOU CAN USE FOREVER
IDEATED & PRODUCED BY THE INHABITAT EDITORIAL TEAM
IN COLLABORATION WITH CLIENT
WE CAN ALSO ACCEPT CLIENT / AGENCY
PRODUCED CONTENT
PRODUCT FOCUS / REVIEW
GET DETAILED DISCUSSION OF PRODUCT BENEFITS AND
GENERATE FEEDBACK FROM POTENTIAL CONSUMERS
CAPTURE THE AUDIENCE WITH EXTREMELY DETAILED REVIEWS AND
DEMOS FROM A PANEL OF COMMUNITY LEADERS.
THE PRODUCT FOCUS BENEFITS:
 SPONSORED PRODUCT REVIEW, COORDINATED WITH OUR
CREATIVE DIRECTOR
 FULL PRODUCT DESCRIPTION INCLUDING MANUFACTURER’S
DESCRIPTION
 STILL-SHOT AND OPTIONAL VIDEO USAGE TUTORIAL
 WRITTEN FEEDBACK FROM EACH MEMBER OF REVIEW TEAM
 WHERE-TO-BUY LINKS
 GALLERY OF SAMPLE PROJECTS COMPLETED BY THE REVIEW
TEAM WITH YOUR PRODUCT
 PUBLICATION INTRODUCTION AND ANNOUNCEMENT IN OUR
WEEKLY INKLING NEWSLETTER
 CO-BRANDED PROMO BANNERS TO ANNOUNCE AND DIRECT
VISITORS TO THE PRODUCT FOCUS
 HOMEPAGE ANNOUNCEMENT
 FACEBOOK AND TWITTER ANNOUNCEMENTS
 PERMANENT SITE PLACEMENT IN OUR RESOURCES SECTION
PRODUCT GIVEAWAY SPONSORSHIP
GREAT FOR LAUNCHING NEW PRODUCTS
REGISTRATION PAGE
EDITORIAL WRITE-UP
EDITORIAL WRITE-UP WILL BE POSTED ON THE HOME
PAGES, LINKING TO REGISTRATION SECTION THAT WE
CREATE AND MANAGE FOR YOU
EXTREMELY HIGH ENGAGEMENT, BRAND LIFT &
AWARENESS WITH CONSUMERS
CONSUMER LEADS CAN BE CAPTURED FOR
FURTHER MARKETING
GREAT FOR LEAD GENERATION & RAISING
AWARENESS OF A NEW PRODUCT
DESIGN CENTER
IDEAL FOR TARGETING PROFESSIONALS, & INFLUENCERS
CLICK HERE TO SEE IT LIVE
EXTREMELY HIGH ENGAGEMENT, BRAND LIFT &
AWARENESS WITH TARGET AUDIENCE
COMPETITIONS GET MILLIONS OF PAGEVIEWS,
THOUSANDS OF VOTES & SOCIAL MEDIA
ENGAGEMENT
WE HANDLE DESIGN, ADMINISTRATION
AND PRODUCTION OF CUSTOM WEBSITE
PHILIPS BRIGHT IDEAS LIGHTING DESIGN
COMPETITION (SHOWN LEFT) RECEIVED
744,718 PAGEVIEWS OVER 8 WEEKS
AND WAS WRITTEN UP 82 TIMES BY
OTHER EXTERNAL PRESS
CREATE A CO-BRANDED, IMMERSIVE
& BRAND SAFE EXPERIENCE
INTERSTITIALS
MAKE YOUR AD THE FIRST THING THE SEE
PUSHDOWN & EMBEDED VIDEOS
CHANNEL WIDE IMPACT
PAGE TAKEOVERS
ACTIVE SITE WALL EXAMPLE
COLLAPSED VIEW
ACTIVATED VIEW
NEWSLETTER SPONSORSHIP
ENGAGING READERS ON MULTIPLE TOUCH POINTS.
CLIENT IMAGE
1.7MM
SUBSCRIBERS
EDITORIAL
OPEN RATES
AS HIGH AS 49%
CLICK RATES
AS HIGH AS 19%
CLIENT IMAGE
SELECT ADVERTISERS
OUR HAPPY CLIENTS
WANT SOMETHING MORE CUSTOMIZED?
NO PROBLEM!
ONE VENDOR
CREATIVE TEAM
EVERYTHING
WILL BE
100%
TAILORED TO YOU
ON-SITE TECH TEAM
ACCOUNT MANGERS
200+ EDITORIAL WRITERS
ONLY POSSIBLE WITH INTERNET BRANDS
INTERNET
BRANDS
SMALL
NICHE
PUBLISHERS
LARGE
BRANDED
PUBLISHERS
NETWORKS,
EXCHANGES
& REP FIRMS
ENGAGED & TARGETED
AUDIENCES

300+ NICHE WEBSITES

?
X
SCALE

125M UNIQUES/MONTH
X


CUSTOM
CAMPAIGNS

FULL CREATIVE, EDITORIAL
AND IN-HOUSE TECH
?

X
VALUE

FULL RANGE OF PRICING +
FULL OPTIMIZATION SUPPORT

X

SAFE & TRANSPARENT
ENVIRONMENT

WE OWN AND OPERATE
ALL OUR PROPERTIES


X
EXPERIENCE

X


DEEP CROSS-VERTICAL
ADVERTISER EXPERIENCE
HOW WE ARE DIFFERENT
THE IDEAL MARKETING PARTNER
FLEXIBILITY
WE PROVIDE IN FLIGHT MANAGEMENT,
INCLUDING CAMPAIGN MONITORING,
REPORTING, AND THE ABILITY TO OPTIMIZE
THROUGHOUT YOUR CAMPAIGN.
TRANSPARENCY
100%
PROTECT YOUR BRAND’S INTEGRITY BY
KNOWING EXACTLY WHERE YOUR
MESSAGE IS BEING SEEN.
VISIBILITY
REACH YOUR TARGET AUDIENCE WITH
CONTEXTUAL NICHE CONTENT, INCREASING
ENGAGEMENT AND BRAND AWARENESS.
INTERNAL CREATIVES
EXPAND YOUR ONLINE PRESENCE AS WE
PROVIDE THE UTILIZATION OF OUR
INTERNAL CREATIVE DEPARTMENT.
CONTACT INFORMATION
ANY QUESTIONS?
[email protected]
OR CLICK HERE TO CONTACT US
CORPORATE HEADQUARTERS
INTERNET BRANDS, INC.
909 NORTH SEPULVEDA BLVD., #11.
EL SEGUNDO, CA 90245
WWW.INTERNETBRANDS.COM
OUR FLAGSHIP PROPERTIES
INTERNET BRANDS HOME VERTICAL
3.2M
1.5M
COMSCORE
UNIQUE VISITORS
(PAGEVIEWS: 8M)
COMSCORE
UNIQUE VISITORS
(PAGEVIEWS: 14M)
DOITYOURSELF APARTMENTRATINGS
INDEPENDENT HOME
IMPROVEMENT & REPAIR
SOURCES: COMSCORE AUG 2013
THE ULTIMATE SOURCE FOR
RENTAL HOUSING
OUR FLAGSHIP PROPERTIES
INTERNET BRANDS HOME VERTICAL
2M
COMSCORE UNIQUE VISITORS
(PAGEVIEWS: 10MM)
INHABITAT
FORWARD THINKING
HOME DESIGN
SOURCES: COMSCORE AUG 2013
INHABITOTS
GREEN PARENTING
BLOG
OUR FLAGSHIP PROPERTIES
INTERNET BRANDS HOME VERTICAL
2.5M
COMSCORE
UNIQUE VISITORS
(PAGEVIEWS: 7M)
WEDDINGBEE
PRE-ENGAGED TO
NEWLYWEDS
SOURCES: COMSCORE AUG 2013
243K
COMSCORE
UNIQUE VISITORS
(PAGEVIEWS: 993K)
ECOUTERRE
SUSTAINABLE
FASHION DESIGN
OUR FLAGSHIP PROPERTIES
INTERNET BRANDS HOME VERTICAL
729K
500K
UNIQUE VISITORS
(PAGEVIEWS: 1MM)
UNIQUE VISITORS
(PAGEVIEWS: 8MM)
CRAFTSTER
SPLITCOAST
THE HIP, UNIQUE, CRAFTY
DIY COMMUNITY
SOURCES: COMSCORE AUG 2013
THE MOST POPULAR PAPER
CRAFTING COMMUNITY