Contact Us In This Pack Introducing J2Ski

Introducing J2Ski
J2Ski provides popular, content-rich web-sites that
serve millions of European and American Snow
Sports Enthusiasts with all the information they need
each winter.
They come to j2ski.com - again and again - for a
unique and comprehensive blend of Snow Reports,
Ski Resort reviews and Maps, combined with a vast
range of accommodation and travel options.
J2ski.com has been the fastest growing Ski Site on
the planet in recent years, and is firmly established
as one of the most popular in the UK.
In This Pack
J2Ski by Numbers
Advertising Opportunities
Sponsorship & Revenue Share
Contact Us
To promote your Snow Sports business with J2Ski,
through Advertising, Sponsorship or a Revenue-share
Partnership, don’t hesitate to contact us at :[email protected]
J2Ski Media Kit 2010 - Page 1
Hitwise Traffic Rank
Number 1
Huge
Hitwise Competitive Intelligence
measure and compare web traffic
to all significant sites on the Web.
Of over 400 Sites in the Hitwise
“Snow Sports” Category, ranked
by UK visitors, J2Ski was :-
J2Ski occupies the
#1 Google spot for
hundreds of search
terms, like :-
1,600 Ski Resorts described.
Snow Data & Forecasts for most.
100,000 pages online.
La Clusaz Snow Forecast
Ski Hire Grand Massif
Hugely Popular
Ski Four Valleys
2nd most-visited Ski Site used by
UK Snow Sports enthusiasts.
Ski Season 2009 / 2010
Andorra Snow Forecast
Austrian Ski Resorts
#2 in February 2010
European Ski Resorts
Millions of Visitors
#2 in January 2010
French Ski Resorts
In the 12 months to April 2010,
J2Ski.com served almost :-
#2 in December 2009
Ski Season 2008 / 2009
Espace Killy Ski Hire
Swiss Ski Resorts
18 Million Page Views
#2 in February 2009
Courchevel Ski Hire
6 Million Visits
#2 in January 2009
Ski Resort Hotels
Ski near Geneva
Figures from Google Analytics
#2 in December 2008
Morzine Ski Hire
Snow in Santa Caterina
Chalets in Bad Kohlgrub
Igls Ski Chalets
Ski Hire Verbier
Ski near Turin
Aosta Valley Ski Resorts
etc. etc. etc.
Global Coverage - UK Focus
J2Ski® Brand Awareness
“J2Ski” is :• a Registered Community Trademark.
• our top search term.
In January 2010, each day :• 1,000 visitors typed "j2ski" into Google.
• 5,000 visitors arrived via bookmarks.
J2Ski Visitors by Country of origin :United Kingdom
49%
United States
6%
France
4%
Netherlands
3%
Ireland
3%
Switzerland
3%
Others
32%
100% Organic = Highly Targeted
By providing the information Skiers need, in a logical format, J2Ski.com has earned the #1 Search
Engine Result Position (SERP) for hundreds of phrases, and first page positions for thousands more.
As a result, our visitors are tightly targeted to the landing pages they arrive at.
Relevant products and services, promoted in a focused context, receive high levels of interest and
achieve high rates of conversion.
J2Ski Media Kit 2010 - Page 2
Advertising Options
Banner Advertising
Classic Banner Advertising - for easy-to-use
and fast-to-start classic banner campaigns.
Offered on a Subscription basis, paid monthly
with a minimum period of just one month, this is
the ideal solution for the busy business owner.
Video / Rich Media Advertising - to attract
and engage for maximum effect.
For Sponsorship and Revenue-Share opportunities, please refer to the following page.
Just sign-up, e-mail the Ads and we do the rest.
Banner Ad Sizes and Placement
728x90 Leaderboard (Page Head & Footer)
158x242 Display Ad (in content or side-bar)
Advertising Benefits
In addition to the display of Banner or Rich
Media Adverts, all our Advertisers benefit
from an enhanced presence on J2Ski.com.
For example, businesses and organizations
associated with specific ski resorts will be
listed on the relevant Ski Resort page(s) one of the most popular areas of the site.
Ad Positions
Monthly
CPM
Cost
Monthly
Views
Silver
£25
£4
6,250
Gold
£50
£3
16,667
Platinum
£100
£3
33,333
Video / Rich Media
For maximum impact, utilizing our prime
Above-The-Fold MPU (Multi Purpose Unit).
Video / Rich Media - Ad Size Options
336 x 280 Large Rectangle
300 x 250 Large Rectangle
250 x 250 Square
Pricing by Volume
Contact us for a quote.
[email protected]
Ad Targeting and Frequency Capping
All our advertisers can benefit from (optional) Targeting and Frequency Capping.
Ad Targeting by Site Section
Ensures your Ads are only shown in the most relevant sections - French Ski Resort pages, for example.
Ad Targeting by Visitor Origin
Restricts the display of your Ads to visitors from a certain Country (or Countries).
Frequency Capping
Ensures the greatest exposure by only showing your Ads a set number of times to each visitor.
J2Ski Media Kit 2010 - Page 3
Partnership Options
We are delighted to work with quality Snow
Sports businesses and organizations, in a
variety of ways.
Sponsorship - ideal for location-specific
services and other businesses who need to
target particular Countries or Ski Resorts.
Revenue-Share Partnerships - perfect for
the in-context promotion of high value /
high turnover product such as Chalet Rental
or Package Holiday sales.
For Sponsorship or Revenue-Share
opportunities, please contact us directly :
Web Page Sponsorship
This can take many forms but typically involves
permanent (“resident”) placements of Banners
and / or advertorial content on relevant pages.
Web Sponsorship is highly effective for Branding
and Awareness campaigns - especially when
combined with Press Releases, through our
widely syndicated Snow Sports News Feeds, and
related Banner Advertising.
Please contact us to discuss your requirements.
[email protected]
Snow Mail Sponsors
Every week of the Ski Season, over 16,000 people choose to receive
personalized Snow Forecasts - by e-mail - for Ski Resorts selected by
them (from a choice of over 500).
Powder Alarms are sent whenever heavy snow is forecast.
Due to their highly focused, personal nature our “Snow Mails” are a
perfect medium for relevant promotions.
Snow Mail Sponsorship is available on a Weekly basis.
Revenue-Share Partnerships
This is our preferred approach to partnership, and is the basis of highly successful relationships with
high-profile Snow Sports Businesses.
What we do for you
Integrate details of your product or service into the relevant pages on our site, ensuring their
promotion in a rich and natural context within which they will be found by targeted and interested
visitors.
What you need to do for us
In general we require a regular and comprehensive data feed describing your product range.
To measure and optimize our performance; we will also need access to statistics, preferably realtime, for click-thrus, conversions and page views of referred visitors.
J2Ski Media Kit 2010 - Page 4