45th National DDBC Seminar - Dairy Deli Bakery Council of So

Transcription

NOVEMBER/DECEMBER 2013
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OFFICIAL
OFFICIAL PUBLICATION
PUBLICATION
DDBC
of Southern
DDBC of
SouthernCalifornia
California
www.ddbcsocal.org
www.ddbcsocal.org
In This Issue:
45th National DDBC Seminar
The 45th National DDBC Seminar in September was a great success at the Park
Hyatt Aviara Resort and Spa in Carlsbad. Everything you need to know about the
Seminar ... from the opening Ken Tisdell Cup on Friday morning to the Sunday
morning keynote speeches ... begins on Page 10.
The Big Cheese
Laura Taketomo started her career at Ralphs as a temp worker ... that was more than 26 years
ago ... and she has steadily climbed the corporate ladder at Kroger and is ensconsed in the
Meat Department at Food 4 Less. See her Big Cheese for November story on Page 24.
Also in this issue:
A year-end message from outgoing President Bill Mackie (Nasser Co., Inc.); a look
back at the October and November membership meetings of the DDBC, recapping
Election Night, when Connie Thatcher (Advantage Sales & Marketing) was tapped
as the President for 2014; an expanded calendar of events; and news from around
the industry.
Advertiser index
Alliance Managed Sales
9
Bar-S Foods
25
Cacique
2
Carl Buddig
Cover, 23
City of Hope
27
Dolores Canning
26
G.L. Mezzetta
J. Brass Company
Kraft Foods
Land O’Frost
Olive Crest
Reynaldo’s Mexican Foods
5
38
27
4
26
26
Advertising, editorial information
For advertising information in the
DDBC News, contact Dalva Fisher at
435-674-3504 or Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92647. 714-375-3900. FAX:
714-375-3906.
Items to be submitted for editorial
consideration should be sent to: Editor, DDBC News, P.O. Box 4533,
Huntington Beach, CA 92647.
All submissions are subject to
editing for style and content.
DDBC NEWS (USPS 152-360, ISSN 00117862) is published 6 times per year for the DDBC
of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92647. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872,
Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872.
Subscription rates are $30 per year. Membership in the DDBC includes a subscription.
Copyright 2012 by the DDBC of Southern California. All rights reserved.
November
12-16 – SupplySide West 2013,
Venetian & Sands Expo, Las Vegas.
Information:
www.supplysideshow.com.
16 – City of Hope Harvest Ball,
Anaheim Hilton. Information: Information: 800-272-2310.
17-19 – PLMA 2013 Private Label
Trade Show, Rosemont Convention
Center, Rosemont, Ill. Information:
www.plma.com.
19 – DDBC membership meeting,
Election Night. Holiday Inn Select, La
Mirada. Information: 562-947-7016.
28 – Thanksgiving Day.
28-Dec. 5 – Hanukkah.
December
4 – FPFC membership luncheon,
Sheraton Cerritos. Information: 714739-0177.
14 – Southern California Frozen &
Refrigerated Foods Council Holiday
Celebration, 6 p.m. Waterfront Hilton,
Huntington Beach. Information:
www.scfrc.org.
25 – Christmas Day.
2014
January
1 – New Year’s Day.
11 – DDBC’s An Evening of Magic,
Pechanga Resort, Temecula. Information: 562-947-7016.
16 – Southern California Frozen &
Refrigerated Council Kickoff 2014,
Doubletree Hotel, Commerce. Information: www.scfrc.org.
More Calendar
Page 38
About the cover
It’s holiday season and should
invite Carl Buddig and Old Wisconsin meats and sausages to your gettogethers with family and friends.
These products have the taste
that keeps families coming back for
more, whether they are serving hors
d’oeuvres at a holiday party or simply making a sandwich.
Happy holidays!
DDBC News, November/December 2013
3
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OFFICIAL
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Dave
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www.ddbcsocal.org
www.ddbcsocal.org
www.ddbcsocal.org
www.ddbcsocal.org
VOL. XLIX NO. 6 2013 • ISSN 00117862
Business Manager: Susan Steele
Executive Director Emeritus: A.A. “Bud” Moorman
OFFICERS: President: Bill Mackie (Nasser Co., Inc.); First Vice President:
Connie Thatcher (Advantage Sales & Marketing); Second Vice President: Mark
McKenzie (General Mills); Third Vice President: Henry Rodriguez (DPI Specialty
Foods); Secretary: Cynthia Yarak (Insight Food Sales); Treasurer: Bill Back (Zacky
Farms); Advisor: Neil Swanson.
DIRECTORS: Irene Graves (Quest Sales & Marketing), Sokha Lim (Fuji
Foods), Silvia Quiroz (Cardenas Markets), Laura Taketomo (Food 4 Less), Jim
Veregge (Unified Grocers), Liz Wilson (Ralphs), Patti Winsell (Horizon Sales Corp.).
PAST PRESIDENTS: §Sydney Fisher, 1960; Loyd Knutson, 1961; §Sam
Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; §Art
Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; §Pete
Uraine, 1970; Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 1973; §Stan
Coop, 1974; §Ray Ferry, 1975; A.A. “Bud” Moorman, 1976; Bill Schwartz, 1977;
Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980; Randall Chew, 1981;
Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, 1984; Gary Provenzano,
1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Beecher, 1988; Joe Matyasik,
1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Lewis, 1992; Mark Dixon, 1993;
Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Veregge, 1996; Rona Reeves, 1997;
Joy Sawhill, 1998; Debra Zimmerman, 1999; Peter Hejny, 2000; Jeff Merrill, 2001;
Bill Hankes, 2002, Manny Marin 2003-04; Bob Dressler, 2005; Jon Amidei, 2006;
Sue Bargsten, 2007; Rigo Landeros, 2008; Rey Garza 2009; Lisa Juarez 2010; Stacy
Gilbert, 2011; Neil Swanson, 2012.
HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey,
1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs,
1987; A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989;
4 DDBC News, November/December 2013
Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and §Art
Jelin, 1992; §Lou Agrati, 1993; Bernie Brener, 1994; Mark Levey, 1995; Harold
Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken
Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale,
2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher,
§Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; Bill
MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie
Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; Jack Taylor,
2012.
RETAILER OF THE YEAR: §Stan Coop, 1975; Bill MacAloney, 1976;
§Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; A.A. “Bud” Moorman,
1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; Harold
Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; Fred Brandt,
1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Lewis,
1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John Brass,
1996; Jim Veregge, 1997; Jean Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale,
2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny,
2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen,
2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre.
PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; A.A. “Bud”
Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007;
Debra Zimmerman, 2012.
LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell,
2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom
Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; Bill
MacAloney, 2012; Gilbert de Cardenas, 2013.
SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; §Chico
Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell, 1980;
§Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins, 1984;
Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988; Tom
Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates, 1992;
Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim Allumbaugh,
1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz, 1999; Jim
DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes, 2003; John
Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei and Bob
Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010; Ann
Dressler and Rey Garza, 2011; Lisa Juarez, 2012.
§ — Deceased.
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California peppers include:
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• Nacho and Whole Jalapenos
• Tamed Jalapenos - Whole
• Roasted Red Peppers
• Whole Sweet Cherry Peppers
• Sliced Hot Cherry Peppers
Let us create a Mezzetta Mediterranean Table in your store!
For great recipe ideas and more information visit us at www.mezzetta.com
For more information on products and samples contact Ann Dressler at 951.734.3447 or [email protected]
President’s Message
What a year it has been ... let’s keep it going
By BILL MACKIE
Nasser Co., Inc.
2013 DDBC President
It was about this time last year when I
was approached by Mike Brooks of
Lakeview Farms to consider acceptance of
my nomination for 2013 DDBC president. My
first reaction was that of shock, I thought
“Wow! I had no idea I was nominated.”
This was followed by a sense of flattery,
“I thought to myself, what an honor to be
considered for this position,” then within a
split second came a feeling of complete terror. “President! Am I capable of this job?”
Well, no, I’m not, but the strength, dedication and talent of the wonderful people I
am currently serving on the Board of Directors with are. With this thought, my fear
turned to courage.
This all happened within about 30 seconds after answering the call from Mike.
Twenty-seven of those seconds was Mike
asking me. As it turns out, I was right in
putting my trust in the wonderful group
known as the 2013 Board of Directors (and
Susan Steele, our backbone) to carry the
organization through another year.
And what a year it’s been! We couldn’t
have started off the year on a better foot
than to have our January meeting packed to
capacity with almost 300 in attendance. We
had Dennis McIntyre, who was one of our
award recipients that night, present us with
a surprise check of $10,000 on behalf of Stater
Bros. and Coca-Cola to pad our scholarship
fund. Dennis was honored as Retailer of the
Year, along with Jack Taylor of Horizon
Sales, who was inducted into the DDBC Hall
of Fame, and Lisa Juarez, our Supplier of the
Year for 2012.
This was followed by our February dinner meeting honoring Gilbert de Cardenas
Sr. of Cacique USA with a Lifetime Achievement Award and Brian Svoboda of Carl
Bill Mackie
Buddig & Co. as the cheesiest of all Big
Cheeses.
In March we had another attempt at a
Casino Night. This time the attendance was
much better than the first and was by all
means a fun and exciting evening for all. If
you missed it, be sure not to miss the next
one. We even had several special guests
from Kroger Corporate come out and join in
the fun.
April was marked by a spectacular golf
tournament at Tijeras Creek Golf Course.
This was a change from the California Country Club that we had grown accustom to. It
proved to be a good decision. Laura
Taketomo of Food 4 Less led the charge on
making this positive break from what was
becoming a tradition at CCC and the move
proved to be a success.
In July we had a college football “kick
off” with special guests Pete Arbogast and
Chris Roberts who are the voice of USC and
UCLA football.
Next we had our 45th seminar in September. The theme was “Balanced Living” and
was held at the beautiful Park Hyatt Aviara
Resort & Spa in Carlsbad. This was definitely an event to remember. Everything
about it was first class. If you missed this
event, you really missed out on something
life changing in the positive sense. Connie
Thatcher and Liz Wilson did an exceptional
job coordinating the event along with the
help many talented and instrumental committee members.
This was a hard act to follow, but in October at our dinner meeting we had Joe
Buescher of Food 4 Less as our guest
speaker and handed out 11 well-deserved
college scholarships. The silent auction held
at this meeting completely replenished the
scholarship fund from the awards given that
evening.
The next event on our agenda is our November dinner meeting and election night.
We will also be honoring our own Laura
Taketomo as our much deserved “Big
Cheese.”
As you can plainly see, the DDBC of
SoCal is a magnificent organization comprised of so many talented, dedicated, and
diverse individuals from all aspects of the
food industry. I’m proud to say I get to associate with this group. It has truly been a
blessing to my life, personally and professionally.
In conclusion, I have to admit this has
been the most challenging yet rewarding
year in my career. I was definitely taken out
of my comfort zone but enjoyed every
minute of it. For this I am truly thankful.
Thanks to all who have been a part of
and supported this great organization
known as the DDBC of SoCal. And thank
you for your continued support and participation in 2014.
DDBC Mission Statement
To strengthen and promote the Dairy-Deli-Bakery
Council by providing a forum where members can learn, build relationships and share ideas.
Unified Grocers Fall Expo
Silvia Montano (Vallarta), Greg Poivre (Merit Marketing),
Mark Poivre (Merit Marketing), Cheryl Lawton (The Father’s
Table), Adrian Rico (Vallarta).
Barbara Dolbee (Bonert’s Slice of Pie) and Bob Lanphere
(Progressive Sales).
Jerome Quintana (Del Real Foods) writes up a customer’s
sale items during the show.
Bob Dressler (Advantage Action), Fab Hector (Reser’s Fine
Foods), and Jeff Princeville (Blount Fine Foods).
Crystal Roche and Mark McKenzie, both of General Mills.
Neal Malsom, Pat Nunez, Rey Garza, Rafael Galvan and
Tricia Phelps, all of Bar-S Foods.
7
DDBC Happenings
2013 Award honorees announced
Judy Norton
DDBC Hall of Fame
Jeff Merrill
DDBC Hall of Fame
Silvia Quiroz
Retailer of the Year
Norton, Merrill gain Hall of Fame honors
Silvia Quiroz is Retailer of the Year;
Fred Rowen is Supplier of the Year
A pair of long-time active supporters of
the Dairy Deli Bakery Council (DDBC) of
Southern California will be inducted into the
DDBC Hall of Fame in February.
Judy Norton of Norseland, Inc. and Jeff
Merrill of Hormel were selected by Past
Presidents of the DDBC at their annual
meeting.
Also, Silvia Quiroz of Cardenas Markets
will be honored as the 2013 Retailer of the
Year and recently retired Fred Rowen (Rowen
Sales & Marketing) is the 2013 Supplier of
the Year.
“Each of these individuals have
tremendous histories with the DDBC and
are worthy of these honors,” said Bill Mackie
(Nasser Co., Inc.), the 2013 President of the
organization.
Norton has been the highly visible Sales
Manager for Norseland for 21 years, dating
back to 1983. She already has been inducted
into the California Cheese & Butter Hall of
Fame and was the 2010 DDBC Supplier of
the Year.
Merrill served as the “first” President of
the DDBC when it changed its name from
“Deli Council” in 2001. He was honored as
the DDBC Supplier of the Year in 2002 when
he was at CROSSMARK.
Quiroz, a member of the current Board of
Directors, has been instrumental in bringing
independent retailers into the Council and
is a highly visible member of the industry.
Rowen has been a member of the DDBC
for four decades. He retired in 2013 and sold
his brokerage, which specialized in bakery
products. He was honored as the Big
Cheese in March, 1990.
The annual Awards Night meeting will
be held in February 2014 instead of the usual
January meeting. Because of being dark in
December with a Night of Magic scheduled
for January at the Pechanga Resort in
Temecula, the honorees will be recognized
the following month. The meeting is
generally one of the better attended gettogethers of the year.
Each of the honorees will be featured in
Fred Rowen
Supplier of the Year
separate stories in the January-February issue of DDBC News.
Congratulatory advertisements are available by contacting Dalva Fisher at 435-6743504. Because of the holiday season, the
deadline for ad submissions is Dec. 16.
Happy Holidays from your 2013-14
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9
9
45th National DDBC Seminar
Rave reviews signal Seminar’s success
A wide range of heavyweight speakers, including an impressive
line-up of key personnel from major Southern California retailers,
helped to make the 45th National DDBC Seminar in September at
the prestigious Park Hyatt Aviara Resort & Spa in Carlsbad receive
rave reviews.
A sell-out crowd jammed the Saturday and Sunday business
sessions but also had time to take part in the Fifth Tisdell Cup
National Deli Scramble golf tournament on Friday; an elegant steakand-seafood welcoming buffet; the eye-popping National Festival
Luncheon Saturday afternoon; and a fun evening of live and silent
actions, entertainment and dancing after a gourmet dinner on
Saturday evening.
Following the theme of “Balanced Living: Body, Work, Play,
Family, Spirit,” each keynote speaker offered his/her own take as to
what it meant to them.
On Saturday, Mike Servold (Food 4 Less), Donna Tyndall
(Gelson’s), and Sue Klug (Unified Grocers) each made presentations,
along with celebrity chef Judson Todd Allen (Food Network Star),
who lost 150 pounds to change his life and get it in balance.
Servold, vice-president of operations for the Los Angeles-based
Kroger warehouse chain, detailed his rise to the top of the retail
food industry despite obstacles in his way and then told of a totally
opposite path taken by his son Dakota, who is a professional
skateboarder.
Tyndall, who has worked for 40 years at Gelson’s – the past nine
as senior vice president of store operations, is one of the glassceiling breakers. Besides her success on the retail level, she also
offered personal insights into her family life, which includes weekly
get-togethers with her disabled sister.
Klug is the chief marketing officer at Unified, the largest grocery
cooperative in the western United States, and the former president
of the Southern California Division of SuperValu’s Albertson’s chain,
another glass-ceiling breaker. She discussed the role of women and
balance, stressing that
women need to set
bounderies and to take care
of themselves before
anything else.
Chef Allen detailed his
addiction to food ... and
what
he did about it be
y
developing flavorful,
healthful recipes.
Sunday’s speakers were
led by New York Times
best-selling author Dr.
Daniel Amen, MD, one of
the world’s leading experts
on brain scans. He was
raised in a family of grocers
and developed the “Daniel
Plan” of healthy eating, Rob Graves and the newest member
which also has the benefit of the family.
The business sessions were packed during the two days of
the 45th National DDBC Seminar in Carlsbad.
of helping the brain to remain healthy.
The Seminar was closed by Dennis McIntyre, a 35-year veteran
of the retail food industry who is the executive vice president of
marketing for Stater Bros. He noted that most of our lives are lived
“off-balance.” He said that life is 10 percent what happens to you
and 90 percent of how you react to it.
Seminar General Chairman Connie Thatcher (Advantage Sales
& Marketing) and co-chairman Liz Wilson (Ralphs) received a
standing ovation at the end of the final business session.
McIntyre and Thatcher raised a record amount of money for
DDBC Scholarships with a live auction coupled with a silent auction.
One of the highlights was the auctioning off a champion Labrador
puppy and a year’s supply of food and other pet products. Stu
Victor (Advantage Sales & Marketing) procurred the pup, which
won the hearts of everyone in attendance. Rob Graves (Lakeview
Farms) won the puppy and Luke Abbott (Monterrey) was the top
bidder for a cruise on 3-time Transpac Champion sailing yacht
Horizon, skippered by DDBC Hall of Famer Jack Taylor (Horizon
Sales Corp.)
There was an abundance of retailers in attendance. Attendees
included representatives of Albertsons, Bristol
Farms, Cardenas Markets, Food 4 Less,
Gelson’s, Northgate, Ralphs, Smart & Final,
Stater Bros., Super King Markets, Unified
Grocers, Vallarta Supermarkets, and Vons.
Planning for next year’s Seminar already is
underway. Kristal Clark (Advantage Sales &
Marketing) will be the general chairman with
co-chairs Liz Wilson and Frank Rizzi, both of
Ralphs.
Kristal Clark
45th National DDBC Seminar Friday Night
One-month old John McCoy “Mac” Svoboda joined parents
Melissa and Brian Svoboda (Carl Buddig) at his first Seminar.
Sharon Yarak (Insight Food Sales), Neil Swanson (Acosta),
and Ann Dressler (G.L. Mezzetta).
Debra and Ed Zimmerman, both of Coastal Marketing
Group.
DDBC Hall of Famer Mark Dixon (Acosta) with wife Wendy.
Tina Groll, Laura Mastro, Chris Groll, Larry Mastro, Michael
Martinez, Stephanie Martinez, and Bennett Martinez. The
Grolls represent Florida’s Natural, everyone else is from
Mastro & Associates.
Brian Stodart provided the just-right entertainment both
Friday evening and again during the Festival Luncheon on
Saturday.
11
45th National DDBC Seminar Saturday morning
Mike Servold (Food 4 Less) began the opening Business Session featuring family dynamics as part of balanced living.
Donna Tyndall (Gelson’s) reviewed her 40 years in the retail food industry in a well-received presentation.
Chef Judson Todd Allen brought his super energy with an
audience-friendly presentation.
Cheff Allen received an award from Seminar Co-Chairman
Liz Wilson (Ralphs).
Sue Klug (Unified Grocers) made her third appearance as a
speaker at the National DDBC Seminar, thanks to General
Chairman Connie Thatcher (Advantage Sales & Marketing).
DDBC President Bill Mackie (Nasser Co., Inc.) helped to
kick off each Seminar Business Session.
45th National DDBC Seminar Deli Festival Luncheon
DDBC volunteers start setting up the Festival Luncheon early
in the morning.
Food stations featuring a wide variety of cuisines were distributed in the Palm Court area of the resort.
One small corner of an impressive cheese display set up by
volunteers.
John Nielsen (Acosta) helps himself to a slice of flat bread
pizza with habanero sauce created by Chef Allen.
Cookies took up one portion of desserts, which covered two
tables by themselves.
An overview of the Festival Luncheon dining area filled
with attendees.
13
45th National DDBC Seminar Saturday Evening
Dennis McIntyre (Stater Bros.) coaxes the winning bid for a
sail on Horizon (Jack Taylor, captain) from Luke Abbott
(Monterrey).
The reception found everyone having great conversations before a filet and lobster dinner.
Dana Terrill (Sunsweet Bakery) with new fiance Todd
Meerschaert.
The Dueling Pianos duet entertained after dinner and before evolving into a band for dancing.
Jack Miller (Premier Action Group) and wife Cathy check
out items to bid on during the silent auction.
There were a wide variety of items to bid on during the
silent auction, including spa packages (above), golf and
dinner outings with key retailers, and much more.
45th National DDBC Sunday Morning
Dr. Daniel Amen shared some of his experiences as a worldreknown expert on the human brain.
Dana Amen, RN, joined husband Daniel onstage for a question-and-answer session.
Keynote speaker Dennis McIntyre (Stater Bros.) shows there
is not much balance in his ... and our ... lives.
President Bill Mackie rewarded Co-Chairman Liz Wilson
and General Chairman Connie Thatcher with a gift of appreciation from the DDBC.
45th National DDBC Seminar Sponsors
1. Unified Grocers
2. Reser’s Fine Foods
3. CSM Global
4. Bonert’s Slice of Pie
5. Litehouse Foods
6. Foster Farms
7. Daisy Brand
8. Insight Food Sales
9. Sargento
10. Carl Buddig
11. Premier Action Group
12. Farmland Foods
13. Joseph Farms
14. Charlie’s Pride Meat
15. Aryzta/La Brea Bakery
16. Hobart
17. Butterball LLC
18. J. Brass Company
19. Chobani
20. Smithfield
21. Bridgford Foods
22. Red Apple
23. GlenOaks
24. Ecolab
25. Sunsweet
26. Coca-Cola Refreshments
27. Shangri’La Iced Teas
28. Cacique USA
29. Stremicks Heritage Foods
30. Rockview Farms.
31. DPI Specialty Foods
32. LeGrand Marketing
33. Olé Mexican Foods
34. Tillamook
35. Valassis
36. Moark LLC
37. Eggland’s Best
38. Bar-S Foods
39. Golden Cheese
40. Arthur Schuman
41. Florida’s Natural
42. Fountain of Health
43. Hillshire Brands
44. Hickman’s Family Farms
45. Acosta Sales
46. Evergood Sausage
47. Horizon Sales Corp.
48. Plumrose
49. Lofthouse/Ralcorp
50. English Bay Batter
51. Grandpa’s Cakes
52. American Nutrition
53. Mission Foods
54. Kretchmar
55. Saputo
56. Vons
15
45th National DDBC Seminar Sponsors
Platinum
Gold
Silver
Bronze
GlenOaks
Farms
D r i n k a b l e
Yo g u r t
45th National DDBC Seminar Retailers
Jim Veregge (Unified Grocers), Felipa Centano (Unified Grocers) and Rob Graves (Lakeview Farms).
Jessica Brown (Yucatan Foods) and Frank Rizzi (Ralphs).
Stacy Gilbert (Farmland Foods) and Silvia Quiroz
(Cardenas Markets).
Sue Klug (Unified Grocers) and Melissa Griffin (Stater
Bros.) on their way to the Festival Luncheon.
Mike Anthony (Unified Grocers), Tom Hermann (Northgate),
Joe Theis (Eggland’s Best), Tobie Theis, Debbie Romero
(Northgate) and Dennis Thomas (Albertsons).
Doug Poling (Bristol Farms), Rommy Poling, and Paul
Christianson (Christianson West LLC).
17
45th National DDBC Seminar Retailers
Lou Amen (Super A Foods), son Jim Amen (Super A Foods)
were on hand to listen to Lou’s son Dr. Daniel Amen, along with
Dennis McIntyre (Stater Bros.).
Danny Alva (Ocean Beauty), Laura Taketomo (Food 4 Less)
and Dean Sandello (Nasser Co., Inc.).
Michael Lanzezio (Ralphs), Catherine Lanzezio, and John
Brass (J. Brass Company).
Joye Crosby (Super King Markets), Gayle De Caro (Gelson’s
Markets), and Robin Bell (Bristol Farms Markets).
Cheryl Kennick (City of Hope), Tim Mulhall (Food 4 Less),
and Rhonda Mulhall.
Peter Jones (Vons) and Debbie Jones (J. Brass Company).
45th National DDBC Seminar Tisdell Cup
New names ready
for engraving
New names will be engraved on the Tisdell Cup this year as a
team representing Unified Grocers dethroned four-time champion
Rob Graves (Lakeview Farms) at the National DDBC Scramble, the
traditional kickoff event for the National DDBC Seminar presented
by the Dairy Deli Bakery Council of Southern California at the Aviara
Resort Course in Carlsbad.
Steve Nguyen, Mike Anthony, and Jeff Daniel, all of Unified
Grocers, teamed with Steve Redman (LALA) to take first place.
Nguyen and Redman were runners-up in 2012.
Doug Poling (Bristol Farms) and Wendy Muller (Mission Foods)
each captured the two individual titles of Closest to the Pin and
Longest Drive.
The winning team of golfers – Steve Redman (LALA), Steve
Nguyen (Unified Grocers), Mike Anthony (Unified Grocers)
and Jeff Daniel (Unified Grocers).
Jim Francis (JTJ Sales), Brian Svodoba (Carl Buddig), Tom
Buddig (Carl Buddig), and Jack Miller (Premier Action
Group).
Justin Clark (Butterball). Dave Morrow (Butterball), Melissa Griffin (Stater Bros.), and Robert Griffin.
Jose Perez (Rockview Farms), Carlos Solis (Cardenas Markets), Silvia Quiroz (Cardenas Markets), and Curt DeGroot
(Rockview Farms).
Gino Llererena, Wendy Muller, Armando Romero, and John
Martinez, all of Mission Foods.
19
45th National Seminar Tisdell Cup
Jim DeKeyser, Tammi Brusseau (Horizon Sales), Kristie Brown
(Risvold’s), and Cynthia Yarak (Risvold’s).
Chuck Forehand (Daisy Brand), Bob Firby (Daisy Brand),
Danny Alva (Ocean Beauty), and Rob Graves (Lakeview
Farms).
Carmen Dauer (DPI Specialty Foods), Henry Rodriguez (DPI Specialty Foods), and Barry Zuroff (Horizon Food Sales).
Craig Hall (Tillamook), Phil Kaupp (Tillamook), Kathie
Allumbaugh, Jim Allumbaugh (Action Advantage).
Dave MacDonald (Heritage Foods), Gary Sauriol (Lactalis),
J o e T h i e s ( E g g l a n d ’s B e s t ) , a n d P a u l C h r i s t i a n s o n
(Christianson West LLC).
Brad Sexton (Reser’s Fine Foods), Ken Gutting (Reser’s Fine
Foods), and Jeff Pakula (Advantage Action).
45th National Seminar Tisdell Cup
Bob Reeves (Shelby Report), Dion Rasmussen (Acosta), Mark
Dixon (Acosta), Rick Stevenson (Dairy Management).
Cheryle Hopson (Monterrey), Mark McKenzie (General
Mills), and Maureen Parks (English Bay Batter).
Dave Juarez, John Wilson (U.S. Growers Cold Storage), Bill
Mackie (Nasser), Dean Sandello (Nasser).
Paul Miller (Monterrey), Mickey Gold (J. Brass Company),
Frank Conterno (LeGrand Marketing), and Kevin Draper
(LeGrand Marketing).
Brian Bracci, Mike Bracci (CMC Sales), Liza McFadden
(Alliance Managed Sales), Dan Timmerman (Alliance Managed Sales).
Bob Skeffington (Horizon Sales), Stacy Gilbert (Farmland
Foods), and Tom Jones (Farmland Foods).
21
DDBC’s 2013
National Seminar Committee
General Chairman
Connie Thatcher ........................................... Advantage Sales &
......................................................................... Marketing
Co-Chairman
Liz Wilson ...................................................... Ralphs Grocery
Committees
Cheryl Kennick (Program) ......................... City of Hope
Lisa Juarez (Program) ................................. Bar-S Foods
Debra Zimmerman (Program) .................... Coastal Marketing
......................................................................... Group
Darlene Ethridge (Festival Luncheon) ...... Acosta Sales &
......................................................................... Marketing
Gayle DeCaro (Festival Luncheon) ........... Gelson’s
Sharon Fails (Festival Luncheon) .............. Nasser Co., Inc.
Patti Winsell (Festival Luncheon) ............. Horizon Sales
Jan Beecher-Seidel (Festival Luncheon .. Premier Action
......................................................................... Group
Barbara Dolbee (Festival Luncheon) ......... Bonerts Pie
Cheryl Van den Hende (Food) ..................... Monterrey
Dave MacDonald (Entertainment) ............. Heritage Foods
Kevin Pond (Entertainment) ....................... Albertsons
Bill Back (Golf) ............................................. Zacky Farms
Bob Dressler (Golf) ...................................... Action Advantage
Steve Nguyen (Golf) ..................................... Unified Grocers
Henry Rodriguez (Golf) ............................... DPI Specialty Foods
Kim Hebert (Silent Auction) ....................... Insight Food Sales
Gianna Hoffman (Silent Auction) ..............
Jim Veregge (Sponsorship/Hosting) .......... Unified Grocers
Silvia Quiroz (Sponsorship/Hosting) ........ Cardenas Markets
Melissa Griffin (Sponsorship/Hosting) ..... Stater Bros. Markets
Nancy Hamilton (Hospitality) .................... Advantage Sales &
......................................................................... Marketing
Kristyn Lawson (Hospitality) ...................... Yucatan Foods
Kristal Clark (Theme Coordination) ........ Crossmark
Jennifer Kwon (Theme Coordination) ...... Advantage Sales &
......................................................................... Marketing
Bill Mackie (2013 DDBC President) ......... Nasser Co., Inc.
Susan Steele (DDBC) .................................. Business Manager
Dave Daniel (Pacific Rim Publishing) ....... DDBC News
Festival Luncheon Contributors
Arla Foods
Atalanta Cheesecake
Bar-S Foods
BelGioioso
Bonert’s Slice of Pie
Boursin Cheese
Brigitte
Bristol Farms
Cabot
Choice Foods
Columbus Salame
Couturier
CSM Bakery Products
Del Real Foods
DeLallo Olives
English Bay
Foodmatch
Gelson’s Markets
General Mills
Gonella Frozen Products
Gourmet Botique
Hannah Max Baking
Harry’s Fresh Foods
Hill & Valley Premium Bakery
Hoffman
Holten Meats
Thank
You!
In2Food
Irish Dairy Board
Jana
Jarlsberg
Jelly Belly
Jon Donaire Deserts
La Brea Bakery
Lactalis
Les Trois Petits Cochons
Litehouse, Inc.
Lofthouse Cookies
Longhorn Rib Co.
Mars M&Ms
Minute Maid
Mission Foods
Nasco Gourmet Foods
Original Cakery
Pocino Foods
Ralcorp
Randall Farms
Reser’s Fine Foods
Risvold’s Salads
San Rafael Mexican Cheese
Saputo
Sea Catch
Shangri’La Teas
Simplot
Simply Fresh
Sonoma
Stone Fire Flatbread
Taste It Presents
Tasti-Lee
Taylor Farms
Tillamook Cheese
Tyson
Valley Lahvosh Crackers
Ventura Foods
Western Bagel
Zacky Farms
CONGRATULATIONS
We are proud to congratulate
Laura Taketomo of Food 4 Less on being
named Big Cheese. What a great honor!
Laura Taketomo
Food 4 Less
DDBC Nov/Dec Big Cheese
Big Cheese Award for November
By DAVE DANIEL
Editor, DDBC News
Laura Taketomo, Food 4 Less
One doesn’t hear too many success stories about “temporary” employees. A “temp”
comes in for a short time to help out on a
specific project or to sub for a regular employee and then is off to another assignment at another company.
Laura Taketomo started as a temp in 1988
in the Meat Department at Ralphs and 25
years later still reports for work there every
day as the Category Manager/Packaged
Meats for Food 4 Less/FoodsCo Division
of Kroger, which shares office space with
sister corporation Ralphs.
Her longevity and expertise has helped
her to be selected as the Big Cheese Award
honoree for November by the DDBC of
Southern California.
The native of Hawthorne who lives in
Harbor City brought experience to her job
as a temp. Her first job was at Carls Jr., followed by a stint at May Co. before landing
a job at Gemco, a department store that was
purchased by grocery chain Lucky Stores,
which added groceries to the mix.
Lucky operated Gemco stores from 1960
until 1986, when the format was eliminated.
“I was with Gemco until the day they
closed the doors,” she said. She also was
attending Long Beach State at that time.
The temp work began shortly after that.
“The people at Ralphs kept offering me a
job and I kept turning it down until I finally
accepted,” she recalled. She lives only 8
miles from the office, which is a rarity these
days, and that helped make her decision to
begin an unexpected career.
Laura Taketomo
“I spent 20 years in Ralphs meat department working my way up from Temp to Clerk
to Data Coordinator to Assistant Buyer, to
Buyer, to Category Manager,” she said.
Not a bad start, but then she spent 3
years in Ralphs GM department as Category
Manager and then 6 months in Corporate
Pricing.
She has spent the last 22 months as the
Food 4 Less Meat Category Manager.
Food 4 Less (FoodsCo in Northern California) has a total of 146 stores, including
16 in Chicago and 14 in Las Vegas. “There
are two divisions and four warehouses,” she
points out.
She is responsible for the wall deli, all of
seafood, ground turkey, and a wide variety
of packaged meats. “I’ve done just about
everything except beef at one time or another,” she said.
She has seen all the trends come and go
over the years. “We are not seeing any great
new innovations in our department right
now,” she said. “Gluten-free products is a
growing trend … and natural/organics is
growing, but at a much slower rate with our
value customers.”
She credits her former Ralphs co-worker
Wayne Snyder as being a huge influence
on her success. “I’ve had many great influences on my career, but Wayne mentored
me and taught me everything whether I
wanted to be taught or not. He wanted me
to be ready to move up when the opportunity came along. I’m so glad he did. Now, I
try to do the same. I have two hours set
aside every Friday for staff members to come
into my office to talk about anything they
want to learn. I very much believe in that.
“I am thankful to have been blessed with
many great relationships over the years with
co-workers and the vendor community …
and with how much help I’ve gotten from
each of them,” she said.
She credits former DDBC President Sue
Bargsten and Food 4 Less Meat Merchandiser Kirk Hayhurst with getting her involved
with the DDBC. “Sue was on my back all the
time to get me to meetings, but at that time I
had little kids at home. Now that they are
older, I have more time for the DDBC.”
She was elected to a three-year term on
the Board of Directors a year ago and
chaired the DDBC Golf Committee. She
plans on doing that again in 2014 and will
be active on the Seminar Committee.
When she’s not at work, she loves to
read, watch movies on TV, and play cards
with her extended family. “I have a brother
and a sister and my parents live just around
the corner from me,” she said. “We have
always been a close family. We play all kinds
of card games – poker, Hand-and-Foot, and
a lot of other games. I don’t know how good
I am, but I am competitive.”
She also loves to watch her 19-year-old
son Justin play hockey and keeps tabs on
her 21-year-old daughter Jenny. “She attends Cal State L.A. and holds a 3.65 grade
point average,” the proud mom said. “In
October, she received her second DDBC
Scholarship award. She interned at the
Coroner’s Office and loved it. She is thinking about working there after college.”
Laura has always encouraged education.
“I had the opportunity to attend the Food
Industry Management Executive Program at
USC in 2005 and I highly recommend that. I
learned so much there. Only two people from
one company can attend and Ralphs President Dave Hirz chose me. It was a tremendous experience for me.”
Please join the DDBC in saluting Laura
as the Big Cheese Award honoree for November.
THE BIG CHEESE
NOVEMBER 2013
CONGRATULATIONS
LAURA TAKETOMO
Not only is Laura a proud recipient of the prestigious November 2013 Big
Cheese Award from the DDBC, but she is also celebrating her 25th anniversary
with Kroger Supermarkets. Previously known as The Poultry Princess, Laura has
been awarded the new title Deli Category Manager at Food 4 Less. She
shares this achievement with her two children, Jenny and Justin. From all of us
at Bar-S Foods, we would like to congratulate Laura on her continued success!
to Laura Taketomo
of Food 4 Less on being named DDBC’s Big Cheese for November 2013
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Laura Taketomo
Food 4 Less
Everyone at Reynaldo’s is proud to
congratulate Laura Taketomo of Food 4 Less
on being named DDBC’s Big Cheese.
What a great honor!
Our wish is simple ... that every Olive Crest child and family
have the opportunity to open a gift this holiday.
Until they reached Olive Crest, the lives of these children,
teens and families were devastated by abuse. Most have never
experienced a happy holiday; many have never opened a present.
Sharing the spirit of hope this holiday is so important ... and easy.
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Please contact Lois Verleur at
714-543-5437, ext. 1120
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Thank you to the Dairy Deli Bakery Council for their support.
City of Hope Congratulates
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27
November meeting of DDBC
Connie Thatcher will lead Council in 2014
Two Past Presidents elected to
Board of Directors, joining two
other PPs to offer experience
It never hurts to have experience on your team and Connie
Thatcher (Advantage Sales & Marketing) will have that in abundance after two former presidents were elected to the Dairy Deli
Bakery Council at the November meeting where Thatcher was elected
as President for 2014.
Not that Thatcher doesn’t have some experience herself. She
served as the General Chairman of the 45th National DDBC Seminar
in September and drew rave reviews for her efforts.
Past Presidents Sue Bargsten (2007) and Lisa Juarez (2010) were
returned to the Board of Directors, where they will join Jim Veregge
(1996) in helping lead the Council. Outgoing President Bill Mackie
remains on the Board as an ex officio member.
Retailers elected to the Board are Frank Rizzi (Ralphs Grocery
Co.) and Miriam Welch (Albertsons). Suppliers joining the Board
are Sharon Fails (Nasser Co., Inc.), Cheryl Van den Hende
(Monterrey), and Debi Orrin (Litehouse Foods), along with Bargsten
and Juarez.
Welch, Fails, and Orrin each were elected to one-year terms with
all others receiving three-year-terms.
Incumbents remaining on the Board include Bill Back (Zacky
Farms), Cynthia Yarak (Risvold’s Salads), Patti Winsell (Horizon
Sales Corp.), Laura Taketomo (Food 4 Less), Sokha Lim (Fuji Foods),
and Liz Wilson (Ralphs).
Board members whose terms expire in 2013 are Mark McKenzie
(General Mills), Henry Rodriquez (DPI Specialty Foods), Irene
Graves (Quest Sales & Marketing), and Silvia Quiroz (Cardenas
Markets).
Wes Myer and Tammy Wilson each resigned from the Board in
2013 because of relocations.
Election Chairman Patti Winsell (Horizon Sales Corp.) kept the
meeting running smoothly.
Connie Thatcher (Advantage Sales & Marketing), coming off a
rousing success as the General Chairman of the 45th National
DDBC Seminar, was elected President of the Dairy Deli Bakery
Council for 2014 at the November meeting.
Thatcher will appoint the other officers of the Board and the
chairmen of standing committees. The new Board will be installed
at the Jan. 11 meeting at the Pechanga Resort in Temecula during
the “Night of Magic” meeting.
The annual Awards Night meeting, traditionally held in January,
will be presented at the February meeting.
In other business at the November meeting, Laura Taketomo
(Food 4 Less) was presented the Big Cheese Award by Lisa Juarez
(Bar-S Foods) and Jim Veregge asked for a moment of silence for
recently deceased members Frank Perez and Kelly Davis.
The combined 2013 and 2014 Board of Directors gathered
for one final portrait after ballots were counted at the November Election Night meeting.
Laura Taketomo, right, (Food 4 Less) receives the November
Big Cheese Award from Lisa Juarez (Bar-S Foods).
Laura Taketomo gave a gracious acceptance speech upon
being presented the Big Cheese Award.
Friends and co-workers surround Big Cheese Laura
Taketomo to show their support.
Newly announced 2013 Hall of Fame honorees Judy Norton
(Norseland, Inc.) and Jeff Merrill (Hormel) were on hand.
Sue Bargsten, who served as President in 2007 when she
was with Ralphs, was elected to the 2014 Board from DPI
Specialty Foods.
Lisa Juarez, who served as President in 2010 from Bar-S
Foods, was elected to the Board for 2014.
29
Lisa Leandro (Moark) and Steve Nguyen (Unified Grocers).
Matt Hebert, Kim Hebert, Candace Allen, and Derek Hebert,
all of Insight Sales.
Stacy Braga (Pretzel Crisps) and Mark McKenzie (General
Mills).
Kirk Hayhurst (Food 4 Less) and Stacy Gilbert (Farmland
Foods).
Cathy Mora (Catalina Enterprises) with first-time attendee
Joe Wong (DeVista USA, Inc.).
Bill Mackie (Nasser Co., Inc.) presided over his next-tolast membership meeting as DDBC President. He will pass
the gavel to Connie Thatcher at the January meeting.
October meeting of DDBC
Jam-packed agenda draws a crowd
Salute to Food 4 Less; presentation
of DDBC Scholarships; and Silent
Auction make for busy evening
Approximately 150 members turned out at the Sheraton Cerritos
Hotel to salute Food 4 Less, honor the DDBC Scholarship winners,
and take part in a silent auction supported by many retailers and
vendors to produce a busy but fast-paced membership meeting.
Recent Southern California transplant Joe Buescher, Vice President Merchandising for Food 4 Less, a 35-year veteran of Kroger,
presented some interesting observations on the retail grocery industry.
He pointed out that of all of Kroger’s formats across the country, Food 4 Less is No. 1 in sales and often is No. 1 in meat sales and
No. 1 in Bakery sales.
Before joining Food 4 Less, Buescher was part of a transition
team that visited every format to determine best practices. The only
format the team did not visit was Food 4 Less because it was already far ahead of most. Part of his new assignment is to do some
“bridging” between formats with Food 4 Less’ 146 stores leading
the way.
He also noted the traditional Food 4 Less customer, who was
focused mainly on price, is changing. “Our customers now want
organics, natural foods, and gluten-free foods,” he pointed out.
“And they want flavors ... and they want it now ... they want the
app on their smartphones.”
Five of the 11 scholarship recipients were on hand to pick up
their awards. The winners are: Amanda Bray (Mt. San Antonio
College), Christopher Cenento (Cerritos College), Hailey Clark (U.
of Arizona), Steve DeCaro (CS Northridge), Abigail Gillmore (Cal
Lutheran), Audrey Gutierrez (Cal Poly Pomona), Blake LeCroy
Scholarship winners included, from left, Steve DeCaro, Jenny
Taketomo, Marc Steele, Evelyn Rocha, and Amanda Bray. Past
President Neil Swanson (Acosta), made the presentations.
Joe Buescher (right, Food 4 Less), receives a token of appreciation for his presentation at the October meeting of
the DDBC. Making the presentation are Jim Veregge (Unified Grocers) and Connie Thatcher (Advantage Sales &
Marketing), who presided over the meeting.
(Redlands), Evelyn Rocha (UC Riverside), Marc Steele (CS Long
Beach), Jenny Taketomo (CS Los Angeles), Daniel Veregge (CS
Fullerton).
Also, Craig Jaunzemis (La Mexicana Salsa) received the Big
Cheese Award from Mark Dixon (Acosta). DDBC First Vice President Connie Thatcher presided over the meeting and annnounced
that nearly $8,000 had been raised during the silent auction.
A large contingent of Food 4 Less executive personnel was on
hand to hear Vice President Merchandising Joe Buescher’s informative presentation.
31
Craig Jaunzemis (La Mexicana) receives the October Big
Cheese Award from Mark Dixon (Acosta).
La Mexicana associates and family members joined Craig
Jaunzemis in his Big Cheese Award celebration.
Fred Steinbeck (Florida’s Natural), Jim Wakefield (Food 4
Less), Laura and Larry Mastro (Mastro & Associates).
Bill Back (Zacky Farms) and Cindy Mulvaney (Unified Grocers).
Gary Lofgren and Jerome Quintana, both of Del Real Foods.
Steve Redman and Fred Leahy, both of LALA Foods.
Jerome Quintana (Del Real Foods), Damian Valdez (Super
King), Joye Crosby (Super King), and Carmen Little (LALA).
Four generation portrait from left: great-granddaughter
Amanda Bray, granddaughter Stacy Bray, daughter Rona
Reeves (Acosta) and mom Shirley Malin.
Dan Timmerman, Brian Giebler, and Ivan Smith, all of Alliance Managed Sales.
Gayle De Caro (Gelson’s) and Vars Injijian (Sierra Nevada
Cheese).
Jill LeCroy, Candace Allen, Kim Hebert and Matt Hebert,
all of Insight Food Sales.
Neil Swanson checks out one of many silent auction items
prior to the start of the meeting.
33
Monterrey Food Show
Elegant surroundings fit
for a growing food expo
Monterrey, the San Diego County based distribution company,
conducted its annual food show in a setting befitting a growing
company ... the prestigious La Costa Resort & Spa in Carlsbad in
mid-September.
A wide variety of perishable foods companies representing all
aspects of the Dairy Deli Bakery Council (DDBC) turned out to
display their wares to prospective retail companies.
Monterrey offers a robust product mix of quality brands from
vendors. Known for its expertise in specialty items and perishables, the company offers grocery and non-food items as well. The
staff of expert buyers source and stock items needed to make a
retail business successful, at the best negotiated prices available.
Justin Davenport (Monterrey), Phil Kaupp (Tillamook),
Paul Miller (Monterrey) and Bob Dressler (Action Advantage).,
Ann Dressler (G.L. Mezzetta) displays the wide selection of
premium olives her company is known fo.
Marisa Passanisi and Joan Lopez, both of Marisa Foods,
headquartered in Long Beach.
Alan Baum (Savi Sales & Marketing) presented many of his
growing list of items.
Jean Ledwig (Volpi) and Margaret Bennett (Amalgamated
Food Brokerage) in the Volpi booth.
Monterrey Food Show
Marc Draper, Cam D’Eliso, and Kevin Draper, all of LeGrand
Marketing.
Ben Gregerson and Vars Injijian, both of Sierra Nevada
Cheese Company of Willows, Calif.
Gary Lofgren and German Coreas, both of Del Real Mexican Foods.
Rick Struble (Alta Dena Certified Dairy).
Virginia Lazzaro of Anco Fine Cheese.
Registration was a breeze for everyone, thanks to the
Monterrey team of Josefina Martin-Stack, Amanda Rowland,
Mayra Alcaraz, and Aaron Ybarra.
35
Industry News
Jean Dreshner
Former DDBC Board of Directors member Jean Dreshner died Sept. 18 after a long
battle with cancer.
The popular member had a 35-year career in the perishable foods retail industry,
starting at Hughes Family Markets in 1978.
Hughes was sold twice in 1998 and eventually was absorbed by Ralphs, where she
worked until moving to HOWS Markets,
founded by the former
key executives of
Hughes Family Markets.
She began her career as a bakery clerk
on the store level for
Hughes Family Markets when it was headquartered on San
Fernando Road in Los
Angeles and remained with the company when it moved to
its new headquarters and warehouse facility in Irwindale.
She moved up through the ranks and
became a buyer in the perishables department under Dave Wolff, who remains an
owner at HOWS. She later became the Director of Dairy-Deli and moved Sue Bargsten
from store level to headquarters as buyer.
Bargsten later served as President of the
DDBC.
Dreshner was selected the Deli Council
Retailer of the Year in 1998. She served five
years on the Board of Directors in the 1990s
and then another three-year term after the
Deli Council changed its name to the DDBC
in 2002.
She served on a number of committees,
including the Holiday Dinner/Dance, Deli
News, Awards, and housing. She also was
the most successful ticket salesperson for
the raffle at each membership meeting.
She is survived by her husband of 40
years, Bob Hernandez, who she met while
both worked at Hughes Family Markets. He
was a meat cutter. Also, son Greg Hernandez
and his wife, Shelly, both work for HOWS,
continuing the family tradition.
Services have been held.
Marion Rock
Longtime DDBC member Marion Rock
died Sept. 22 from complications of a hip
replacement and lung infection. He was 79.
Rock, as he was known in the industry,
was retired from Food 4 Less
after many years in the retail business with
Kroger, Market Basket, Boys & Viva
Markets. He worked in Service Deli, Bakery, Dairy-Deli in merchandising and
buying departments.
He is survived by his wife, Catherine, and
two sons, several grandchildren and great
grandchildren. He and Catherine lived in
Covina for many years and retired in the
Hemet area.
Services have been held. He was buried
at Riverside National Cemetery.
David Cerruti
David Virgil Cerruti, a long-time member
of the perishable foods industry, died Aug.
8. He was 67.
Good food was his career and his pleasure. He began his working life in the deli
and specialty food business in San Francisco, including the Cannery Gourmet, Deli
Cafe, and Domestic Cheese Co. In 1980
David and Mimi moved to Seattle and
opened a food brokerage which introduced
Dean & DeLuca Imports, other fine foods
and specialty cheeses to the Pacific Northwest. American and European colleagues
throughout his career became good friends
to this day.
After he returned to California, he realized that wish and went to work for the
Viviani Family at The Sonoma Cheese Factory on the Plaza. Subsequently David
worked for California Gold Dairy Products,
and Organic Valley until retirement.
He is survived by his wife of 43 years
Marietta (Mimi), his sister Carol Weir (John),
brother Richard (Sandra), and sister-in-law
Linda Luther. Also two aunts, numerous
cousins, and many dear friends. The special joys of his life were his nieces and nephews.
Mike Slaton
Mike Slaton, Vice President of Real Estate for Stater Bros. Markets, died suddenly
on Sept. 28. As a tribute to Slaton, the new
44,000 sq. ft. Stater Bros. Supermarket which
just opened in Redlands, California will be
dedicated in his honor.
“Mike was a very loyal and committed
member of the Stater Bros. Family and started
his career with Stater Bros. as a Courtesy
Clerk in Redlands when he was 16 years old,”
said Jack H. Brown, Chairman/CEO of Stater
Bros. “His contributions to our company
were immeasurable and he will be deeply
missed by all who knew him.”
Frank Perez
Frank James Perez, 59, born on August 8,
1954 in Los Angeles, died Oct. 12 of a heart
attack. He was a long-time member of the
DDBC in his post of General Manager of El
Burrito Mexican Foods in the City of Industry, overseeing all phases of the business
for owners Mark and Grace Roth.
Perez resided in Ontario at the time of his
death. Services have been held.
Membership
additions
Advantage Action
26060 Towne Centre Dr.
Foothill Ranch, CA 92610
949-214-2569
Jim Allumbaugh (R)
[email protected]
Robert Burke
[email protected]
Paul Delaney
[email protected]
Bob Dressler
[email protected]
Sean Witt
[email protected]
Norseland, Inc.
P.O. Box 54813
Barronett, WI 54813
715-822-3527
FAX 951-244-6012
Judy Norton (R)
[email protected]
Heather Holtslander
[email protected]
John Sullivan
[email protected]
Paul Sullivan
[email protected]
Prepare your business plan
Four ways to counter costs of disasters
By LUCIEN CANTON
Following the Northridge Earthquake in
1994 many businesses that had survived the
temblor relatively unscathed suddenly
found their revenues declining. For a number of years prior, the region had been experiencing a minor population exodus as the
aerospace industry declined in response to
lower government spending. Many people
who had lost their jobs and were close to
retirement saw the earthquake as the last
straw and moved away. The availability of
housing attracted a new wave of immigration consisting largely of Korean and Latin
American families. Companies that failed to
recognize and adapt to the new demographic
went out of business.
Why do so many businesses fail after
disaster? The answer often lies in a failure
to understand the true costs of the disaster.
Disasters are complex and there are many
levels of concern that could affect a business. The most obvious is the physical damage produced by the earthquake. One would
think that this is both easy to identify and
quick to resolve. However, many businesses
fail because they either did not carry sufficient insurance or misunderstood the coverage they did have, severely limiting their
resources for reconstruction. There is also
an assumption that needed resources are
available to rebuild. However, damaged infrastructure that affects deliveries and an
increased demand for building supplies and
contractor services can create delays.
The physical damage caused by disaster
is not the only source of loss. Businesses
frequently overlook a hidden financial side
to disaster losses. Some of these are obvious, such as the need to pay overtime for
additional work by employees to restore facilities or reduce work backlog. Others are
more subtle. For example, failure to pay a
suppliers bill on time can result in a service
charge. Failure to meet the terms of a client
contract might result in penalties.
The single biggest mistake is looking
solely at the business and not being aware
of what is happening in the larger community. There are three main areas that are frequently overlooked:
1.What’s happened to community infrastructure? How bad is the damage? Are
transportation corridors closed or damaged?
If so, for how long? A business may survive
but if it depends on the delivery of goods,
either from suppliers or to customers, damaged transportation infrastructure will have
a direct impact on the company’s recovery.
Long term utility outages will also affect
business resumption, particularly if the business has not arranged for off-site backups
of critical files and records or relies on Voice
over Internet Protocol (VOIP) and Private
Branch Exchange (PBX) systems.
2.What’s the impact on your customer
base? Is the demand for services likely to
increase, decrease, or stay the same? Is there
potential for generating additional business? Commercial linen companies serving
the hospitality industry frequently see a
drop in demand while those servicing hospitals see an increase. Failure to adapt to
these changing demands might result in a
competitor taking over the client and experience suggests that once lost, these customers are seldom regained.
3. What’s the impact on your labor pool?
Are employees likely to remain or will they
move out of the area? Will employees leave
for higher wages in other communities or
with competitors? Will there be large scale
evacuations as was seen in New Orleans
after Hurricane Katrina? This resulted in a
labor shortage that was exacerbated by ex-
tended unemployment benefits and government assistance.
While each disaster is unique, there are
common ways that one can avoid many of
the pitfalls associated with them:
1. Plan for adequate financial reserves.
This is not always easy, particularly for small
businesses, but it is critical in dealing with
disaster. Review insurance coverage annually and understand what is covered and
what is not. Know the process and requirements for filing a claim and get emergency
contact numbers.
2. Prioritize employee welfare. Developed people-focused plans that not only
center on managers and key employees but
consider families as well. Employees are
more apt to remain on the job if they know
their families are safe. Keep the lines of communication open with employees. Rumors
about the business closing or not being able
to meet payroll can heighten anxiety and
cause employees to seek other jobs.
3. Manage customer expectations. Open
lines of communications as early as possible and share your plans. Customers can
accept delays or inconveniences if they
know about them and are surprised.
4. Pay attention to what is going on in
the community. Disasters don’t create social problems. They take problems that were
already there and make them worse. A demographic shift had been going on in
Northridge for several years before the earthquake; the disaster accelerated the process.
One of the keys to surviving a disaster is to
know its true cost. This cost is not only the
physical damage or temporary loss of business. It also includes intangible costs
caused by the long-range impacts it has on
the affected community. Recognizing these
impacts and adapting to them is the only
way to ensure solid business resumption.
(Editor’s note: Lucien G. Canton, CEM,
specializies in preparing managers to lead
better in crisis by understanding human factors often overlooked in crisis planning. A
popular speaker and lecturer, he is the author of the best-selling Emergency Management: Concepts and Strategies for Effective Programs. For more information, visit
www.luciencanton.com, or email
[email protected].)
37
Calendar
Continued from Page 3
19-21 – Winter Specialty Foods Show, San Francisco. Information: www.specialtyfoods.com.
25 – FPFC Dinner Dance, Langham Pasadena. Information: 714739-0177.
28 – AMI International Meat Show, Atlanta. Information:
www.meatami.com.
February
5 – FPFC membership luncheon, Sheraton Cerritos. Information:
714-739-0177.
9-12 – National Grocers Association Convention, Mirage Hotel,
Las Vegas.
11 – DDBC’s Awards Night, Holiday Inn Select, La Mirada. Information: 562-947-7016.
11-13 – West Pack Trade Show, Anaheim Convention Center.
Information: www.canontradeshows.com/expo/wpack13.
19-20 – California League of Food Processors Expo, Sacramento
Convention Center. Information: www.clfp.com.
22-26 – American Frozen Food Institute AFFI-Con, San Diego.
Information: www.affi.com.
March
6-9 – National Products Expo, Anaheim Convention Center.
8 – FPFC Day at the Races, Santa Anita. Information: 714-7390177.
14-19 – American Bakers Association Convention, The
Phoenician, Scottsdale, Ariz. Information: www.americanbakers.org.
27-30 – California Cheese & Butter Association Convention, La
Costa Resort, Carlsbad. Information: www.cacheeseandbutter.org.
April
5-9 – Western Association of Food Chains Convention, Hilton
Hawaiian Village, Honolulu.
7-9 – NFRA Executive Conference, Tempe, Ariz. Information:
717-657-8601.
14-22 – Passover.
20 – Easter.
23 – FPFC membership luncheon, Sheraton Cerritos. Information: 714-739-0177.
May
5 – Cinco de Mayo.
26 – Memorial Day.
30-31 – Tortilla Industry Convention, Caesar’s Palace, Las Vegas. Information: www.tortilla-info.com.
June
1-3 – IDDBA Dairy Deli Bake, Denver. Information:
www.iddba.org
10-13 – FMI Convention, McCormick Place, Chicago. Information: www.fmi.org.
18-19 – Unified Grocers Expo, Long Beach Convention Center.
25 – FPFC membership luncheon, Sheraton Cerritos. Information: 714-739-0177.
30-July 1 – Summer Fancy Foods Show, Javits Center, New
York.
July
4 – Independence Day.
15 – FPFC Expo, Disneyland Hotel. Information: 714-739-0177.
August
714-739-0177.
17-19 – Western Foodservice & Hospitality Expo and Expo
Comida Latina, Anaheim Convention Center. Information:
www.thefoodshows.com.
26 – FPFC golf tournament, Tustin Ranch GC. Information: 714739-0177.
September
1 – Labor Day.
16 – Mexican Independence Day.
21-23 – CGA Strategic Conference, Palm Springs Convention
Center.
24-26 – Rosh Hashanah.
October
714-739-0177.
3-4 – Yom Kippur.
11-14 – NFRA Convention, Orlando. Information: 717-657-8601.
November
11 – Veterans Day.
27 – Thanksgiving.
December
714-739-0177.
1/4-page ad here
j. brass company
new
from deirdre
We are proud to salute
Laura Taketomo of Food 4 Less
on her DDBC Big Cheese Award.
Way to go,
a well-deserved honor!
1518 Arrow Highway, Suite E, La Verne, CA 91750
(909) 392-9650 Office (909) 392-9680 Fax jbrasscompany.com
You Are Cordially Invited
to
A Magical Evening
“Installation of Officers”
Presented by
The DDBC
Pechanga Resort & Casino, Temecula CA.
Saturday, January 11, 2014
Cocktail Reception 6:30 – 7:30p.m.
Dinner 7:30 – 10:00p.m.
Venue Special Rates: January 11th Room $199.00, space is limited.
January 11th – 12th Golf $99.00-Spa (Massage) $95.00
rates honored only for reservations made within 30 days of event.
Please Contact Hotel and mention DDBC for Reservations (877) 711-2946
Please complete the reservation form below,
elow, and and return via fax, mail, or email.
mail. Cost per Ticket is $175.00 per person/ Reserved tables of ten $1750.00
1750.00 Name of attendee
ttendee Company
ompany Email address
ddress _____________________________________________________________________________________________________
_____________________________________________________________________________________________________ _____________________________________________________________________________________________________
_____________________________________________________________________________________________________ __________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________ ___________________________________________________
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________ _____________________________________________________________________________________________________
_____________________________________________________________________________________________________ Please mail payment to: DDBC of So. California, P.O. Box 1872, Whittier, CA 90609-1872
If you would like to pay by credit card, please contact the DDBC Office
Phone: 562-947-7016 Fax: 562-947-7872 Email: [email protected]
Make the
Holidays are a time for gathering
with loved ones to spread good cheer
and good food. That's why families
love making meals with thinly
sliced Buddig lunchmeat and
hardwood smoked Old Wisconsin
sausages. Our products offer the
taste that keeps families coming
back for more, whether they're
serving hors d'oeuvres at
a holiday party or simply
making a sandwich.
Ma
ic h
ndw
ke m
o r e t h a n a sa
Real. Genuine. Taste.
.

45th National DDBC Seminar - Dairy Deli Bakery Council of So

Transcription

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