a report for pashmina plant setup in leh ladakh

KARMABHOOMI PRESENTS
A REPORT FOR PASHMINA
PLANT SETUP IN LEH
LADAKH
A plant for the promotion of Indian handloom products in international market & for
improvising quality, purity & efficiency in tradition methods of product manufacturing.
EXECUTIVE SUMMARY
Ladakh is among most difficult terrain & hard to access places in the world. Due to these
reasons the economy & industrial development in Ladakh is overlooked. In this region there are
places which are underdeveloped, and there is scope of industrial set-up at these places but the
potential of such places is unexplored. Working in such conditions is a challenge for human
being, that’s why big industrial players are not showing much interest in this place. This results
in slow development of that area, unemployment, poor economy etc. So there is a need for the
industrial development at this place with the help of government support to young
entrepreneurs & local people.
Ladakh has very rich and unique resources like Pashmina and other wool which are very much
in demand, but these resources are being used by traders from outside for their individual
profit. Also cheap fabric from China and different parts of India are invading Ladakh market,
reducing the charm of local traditional garments/accessories and its effectiveness.
This report is for the creation of such platform which would utilize the skills and resources
available there optimally, which can produce local garments and accessories at competitive
price and can provide employment opportunities to the local people at their place.
We did market study to find the current scenario of demand &supply; it’s been found through
market research that there is a need for the better & cheaper products that should be
produced locally so that local people can extract the benefit from it.
A business model is provided below which would include production planning, market
feasibility, technical feasibility, financial feasibility, risk analysis, & the whole cash flow.
2
1. Work Plan:
Type of Industry
:
Textile & Apparel
Type of sector
:
Manufacturing/production
Region of set-up
:
Ladakh
Type of enterprise
:
49% through local co-operative society/ local and
corporate bodies/ personal Investors/ angel investors.
51% Karmabhoomi
2. Mission:
 Utilizing resources available in Ladakh optimally to produce local garment &
Pashmina products with better quality & competitive price.
 Providing skills & employment to Ladakhi people by giving them an industrial
platform.
 Recognition of these products in national & international market & hence
maintaining & improving the cultural heritage of India.
3. Vision:
Setting up of an integrated plant which will include all the processes under one roof & is
near to the market, to manufacture competitive product. Starting from a small area & then
worldwide
Product range


:
Broadly divided into 2 categories:-
Readymade Goncha (both, summer & winter):
Pashmina products (shawls, stoles, caps, sleeping bags etc.)
High value in national & international market, very effective in cold climate & considered as
luxury item.
3
4.
1)
a)
b)
c)
Product range :
Pashmina products range
Basic Pashmina shawls
Classic Pashmina shawls
Luxury/ Exclusive Pashmina shawls
Price range
INR 5,000 –10,000
INR 10,000 – 20,000
INR 30,000- 90,000
2)
a)
b)
c)
Goncha range (for both men & women)
Traditional winter’s Goncha
Traditional summer’s Goncha
Stylish Gonchas (general)
Price range
INR
2800-3000
INR
1500-2000
INR
7000-15000
5. Market scenario:
5.1.
Pashmina products:
Pashmina is considered as the elite and rich fabric having a very high demand in the
national and international market. Also with the increase in tourism, market for pashmina
products is also increasing. Almost every tourist want to buy Pashmina products from this
place (derived from a survey conducted in Leh market), according to survey the demand is
directly proportional to tourists arrived as Pashmina products are first choice of the tourists
in their shopping list. According to the data collected from tourism dept., tourists arriving
Leh is increasing at a good rate, so our market is also increasing every year.
Sale of Pashmina products (mainly shawls and stoles) in one season (mid-April to midSeptember, main tourism season):7000 units.
Whereas tourists arrived last year is more than 80,000 (& increasing every year).
Reason of high price & less availability of the products is that most of the Pashmina
products are not being manufactured in Ladakh; these are manufactured in Jammu,
Srinagar & other places. Traders from these places procure raw Pashmina from Leh, process
& make products at those places & sell it back to Leh market, so this process includes
unnecessary steps which can be removed which otherwise are adding cost to the product.
4
5.2.
Goncha:
Goncha is Ladakhi traditional dress made up of sheep wool available in Ladakh. It is made
on handlooms by local weavers & then stitched by tailors. It is a tradition in Leh to wear
Goncha on every festival, prayers & social gatherings etc. so almost every person in Leh has
Gonchas. Some wear it occasionally & some wear it regularly.
There are three ways by which people can buy Goncha



Tailors shops
Readymade Goncha
Self-made
Total sales of Goncha by 1st two means (in 1 year) are = 4000 units approx.
Whereas population wearing Goncha is much more (explained in the separate document),
so we can see the lack of supply in market which can be fulfilled by mass production.
5.3.
Competitors :
 Retailers in Leh, Delhi and Srinagar market.
 Goncha – Readymade Goncha shops, local tailors.
5.4.



Our competitive Edge:
Integrated plant.
Quality, Purity & cheaper rates.
Organized production & retail.
Low price & purity as we are planning to manufacture in Ladakh only, in an organized way.
These retailors either buy the Pashmina products from vendors or manufacture it outside
Ladakh, which adds to the cost. Also, they deceive the customers by selling blended
products on behalf of pure Pashmina at very high rates.
5
Goncha:


Rates of available Gonchas are very high because many steps are involved in its
manufacturing & if we can integrate these steps under one roof then definitely we can
reduce the price of Gonchas.
Readymade Goncha’s quality is not satisfactory & fit is also very bad most of the time,
that’s why most of the people don’t prefer to buy readymade Gonchas, but if we can
make Readymade Gonchas with proper quality system & sizing system suitable for that
region then we can improve fit & quality issues, & that’s exactly we are planning to do in
this plant set up.
Market of our products is growing & can further grow if we can bring some innovation in
the current products (which we are planning to).
We will sell the products under a brand which would assure the customers about quality
& price. This brand will also be used to market our products in international market. This
brand will help to standardize the quality & price of the products & will help in
organizing the unorganized sector. Also, it will help to put traditional heritage & culture
of India on the international stage.
5.5.



Availability of raw material in that region, projected in the sheep & husbandry dept.
reports.
Complete Sale of the manufactured products (as calculated by demand in present
conditions) will not fluctuate due to uncontrolled reasons.
After skill impartation, the required skill level would be achieved in given frame of time.
5.6.


Main assumptions:
Risk assessment:
Projects propose area is near to the LOC, the conflict between the countries can disturb
the working of the plant.
The new generation of Turtuk doesn’t know much about the Pashmina breeding.
6
5.7.
Technical feasibility:
We are not planning to use advanced technologies in this plant. Most of the m/c used are
either handlooms or hand driven m/cs. Working of these m/c is not a problem in that weather.
Also, we are following the traditional methods of manufacturing which are being carried out
there in an unorganized & inefficient manner, what we are planning to do is organizing the
whole process flow to make it more efficient by implementing lean manufacturing.
7
6. Working of the enterprises:
The proposed plant will be located in Turtuk near to river and on the main road so that water
and hydro energy can be utilized. Plant area would be 20 kanal means approximately 2.7 acres.
This area will be divided into various sections where different work has to be done.
6.1.
Capacity:
Raw materials available in Diskit block*:
a)




Pashmina :
Approx. 2000 kg. Pashmina* is available in Diskit block for commercial use.
Total shawls that can be made with given wool
=
2400 shawls.
Total labor required to produce 2400 shawls
=
48 skilled labor.
Total looms required for this production.
=
48
b)






Goncha :
Goncha wool raw wool for commercial use
=
6500kg
Total Goncha (winter’s Gonchas) that can be made =
6000
For 3000 winter’s Goncha total people required
=
42 weavers
For 3000 winter’s Goncha total looms required
=
42
Our target would be 3000 Goncha for winters and 2000 Gonchas for summers.
For stitching these 5000 Gonchas/ year skilled labors are required = 20
Our target capacity would be:



2400 Pashmina shawls
3000 winter’s Goncha
2000 summer’s Goncha
(*Source: LAHDC yearly reports and primary study by karmabhoomi and fpc pvt. Ltd.)
8
6.2.
Work plan:
The working of the plant is divided into 3 steps broadly.
1) Procurement of the raw material from different villages in Diskit block and Leh de-haring
plant.
2) Processing, manufacturing, finishing and packing of goods within the plant in an efficient
manner.
3) Marketing & retailing of the finished goods under the brand name Julley.
Elaboration of above steps:
1) Procurement of the raw material from different villages in Diskit block and Leh Dehairing plant:
Raw material for the proposed plant is wool (Pashmina & sheep wool), this is procured once
in a year. So procurement process & channels should be effective. This raw material will be
procured from different villages in Diskit block.
There will be collection of wool in each village with the help of local people at one place in
that particular village. Head of the village would be responsible for this process as this
activity is providing earning opportunities to the villagers. Then after the collection of wool
in all villages, we can transport this collected wool to our central storage department in the
plant.
2) Processing & manufacturing of goods within the plant in an efficient manner.
After the procurement of raw material, real manufacturing starts, there will be many
departments within the plant for the systematic production, these departments are
mentioned & explained as:
a) Raw material storage:
To store raw wool collected from different parts of the region, different sections will be
made to segregate different types of wool.
1 in charge & 1 helper is required, to take care of raw material and maintain register for all
the transactions.
9
b) Processing room:
Processing of the raw wool would be done in this section. Different chemicals and dyes are
required here. Most of the work is hand done.
To process the required amount of wool per week the number of labor required 13 people
and 2 helpers.
1 in charge and 1 supervisor is needed, to keep the record and check the workers.
c) Spinning room:
This section is for spinning the woolen fibers into yarns by hand spinning (using charkha
and other hand tools).
Total number of people required = 52 spinners
1 in charge and 1 supervisor is needed, to keep the record and check the workers.
d) Weaving section:
In this section weaving of shawls and Goncha fabric would be done. There will be two
sections, one for Pashmina and one for Goncha each having 48 and 42 handlooms
respectively.
Total human resource requirement
90 skilled + 10 helpers = 100
1 in charge and 1 supervisor, to keep the record and check of each section and 2 inspectors
to check the quality of output.
e) Value addition section:
In this section value addition on Pashmina is to be done. This process will increase the value
of the product up to double in market with the addition of surface ornamentation like
needle work etc.
10
*Value addition
An average surface ornamentation takes 3 week for value addition in 1 shawl by 1 skilled
person.
(* surface ornamentation time can vary from design to design)
f) Pattern making, cutting department:
In this department patent making and cutting of goncha fabric will be done by using
hand cutting tools. The cut fabric will be transferred to the stitching department.
10 skilled, 5 semi-skilled, 5 unskilled and 2 supervisors will be required for smooth
functioning of this department.
g) Stitching section:
The cut fabric will be feed in to the assembly stitching lines, to get the unfinished
Goncha, 22 skilled tailors, 5 helpers, 5 semi-skilled, 2 quality controller and 2 supervisors
are required for smooth functioning of this department.
h) Finishing and Packaging Dept.:
In this dept finishing of produced goods will be done and packaging is to be done as per
specifications. This will require at least 7 people for finishing and 5 for packaging, means
total 12 workers, with one supervisor who will control the records and check the
workers.
i) Inventory:
In this section finished goods will be kept with different sections which could be
transported to the showrooms directly. 1 in charge and 1 supervisor is needed, to track
the records and take care of finished goods.
3) Marketing & retailing of the finished goods under the brand name “Julley”.
These finished gods will be launched in market under the brand name “Julley”. This brand
will be the symbol of quality, purity & competitive price of the products we are offering. The
marketing team will have 5 experts from the premier institutions like Nifts and IIMs.
This brand will attract customers by different means of marketing. Steps involved in the
brand development are:
1. Introduction of the brand in the market
2. Introduction to the values of the brand, like: C.S.R, Fair trade, rural development,
cultural heritage, purity, quality, better price etc.
3. Marketing of the brand nationally & internationally by:
 Advertisements
11




Internet
Banners, hoardings, sponsorship & other Media.
Govt. support
Lucrative offers on the products.
12
6.3.
Hierarchy of the enterprises:
a) Higher level management/Managing board:
It will consist of 5 people having knowledge about this field & industrial experience with good
education background. This board will be responsible for the decision making, problem
solving & smooth functioning of the plant on a bigger level (long term approach). It will be the
top level management. All the reports will be shown to this committee & approval of any
report will also be done by this panel. Management of human resource at higher level will
also be its main concern.
b) Middle level management
1. Planning team:
It will consist of 5 members & the role of this team will be to plan what to do? When to do &
how to do? 1 member will take care of whole procurement process & storage room planning.
2 members will plan about the working in different departments in the plant, production
issues, labor issues, maintenance issues, training issues etc.
Remaining 2 members will plan about dispatching the finished products to retail outlet. These
2 will be concerned about brand promotion, sales activities, customer relations & other retail
related activities.
Reports generated by these 5 planning members will be presented in front of managing board
on weekly basis & approval is to be taken from them.
2. Commerce team:
This team will take care of company’s accounts & weekly transactions. Monthly reports &
annual reports will also be generated for accounts purposes. Salary, expenditure, revenue
generated etc. will be taken care by this team.
c) Lower level management/Different department’s team:
Rest of the working & decisions will be made by the corresponding department heads.
Smooth working of one department is the responsibility of the concerned person there & if
some problem arises which can’t be solved at department level then they should approach
higher management. Generation of daily & weekly reports at department level is the
responsibility of department heads.
13
6.4.
Human resource requirement*:
S.NO.
Activity/Department
Unskilled
semi-skilled
skilled
executives
Top
1
Procurement
2
2
0
1
0
2
Raw material storage
2
1
0
1
0
3
Raw wool processing
2
5
10
1
0
4
Spinning
5
5
30
2
0
5
Weaving
7
7
92
5
1
6
Pattern making & cutting
2
3
5
2
0
7
Stitching
5
5
22
2
1
8
Value addition
5
5
20
1
0
9
Finishing and packaging
2
5
10
1
0
10
Inventory
4
1
1
1
0
11
Marketing and retailing
0
0
4
6
1
12
Planning team
0
0
2
4
2
13
Higher level management
0
0
0
0
2
14
Commerce team
0
0
6
3
1
Total
36
39
202
28
8
(*Maximum projection)
Total number of people required = 313
14
7. Financial statements:
7.1.
Fixed cost
a) Feasibility study cost
:
` 225,000*
b) Administrative costs
:
` 391,000*
*Cost already accrued by Karmabhoomi and FPC Pvt. Ltd. Details of which can be provided.
c) Land, building and other fixtures:
1. Land cost deposit
` 100,000
(State govt lease rate for 90 year lease)
2. Building cost*(Manufacturing and training facility)
` 9,750,000
*glass houses designe will be made to increase the efficiency and decrease the building
setup cost and heating cost in winters. The report of which can be submitted If asked.
d) Machines and other tool cost.
1.
Handloom @ 9,000 per unit (110) machines = 110 X 9,000
` 990,000
2.
Hand spinners @4000 per unit (40) spinners= 40 X 4000
` 160,000
3.
Pattern making tables, mannequins, cutting knives
and other tools=
` 483,000
4.
Stitching machines (Second hand) @ 35000 per unit, (22) units
` 770,000
5.
Embroidery machines and other tools
` 560,000
6.
D G sets 100kv
` 980,000
7.
Fiber, fabric and yarn testing with other physical and
8.
Chemical testing equipments.
` 1,390,000
Solar Water pump /tube well (2) 10 HP ,for humidifying,
` 1,976,000
15
dyeing and washing
16
Other cost:
1. Brand development & promotion cost Trademark
e)
development & registration cost for 1st year.
` 4,365,000
2. Training costs
Targeted no of people to be trained in first year: 240
Batch size of trainees: 40 persons
No of batches: 240/40 = 6 batches
No of days of training for each batch: 60 days
No of trainers required per batch: 4 persons
Training cost for 1 batch for a duration of 60 days.
1. Trainers compensation @ Rs 600 per day for two months = 600x60x4=
` 144,000
2. Trainers travel costs (Flight tickets, taxi etc.) @ Rs 15,000 per trainer
` 60,000
= 4 x 15000 =
3. Trainers stay and food expenses @ Rs 400 per day = 60 x 4 x 400 =
` 96,000
4. Stipend to trainees @ Rs 50 per day = 50 x 60 x 40 =
` 120,000
5. Training Equipment purchase and rental =
` 520,000
Total number of looms= 10units
No. of spindles: 10 units
Sewing M/c- 5 units (at expected second hand cost)
Embroidery M/c- 5units (at expected second hand cost)
6. Consumables (Raw Pashmina, wool, yarn, needles and other equipments) electricity, fuel,
heating equipment @Rs 1000 per day = 60 x1000 =
` 60,000
` 87,000
7. Overheads and Misc =
Total cost for training for 1 batch
` 1,087,000*
*Note: The above mentioned cost is for a 2 month training period with equipments
mentioned in pointer 5 above being fixed and one time with 20%yearly depreciation.
Total cost of training of 6 batches
` 3,506,000
Total fixed cost
` 32,576,000
=
a+b+c+d+e+f
17
18
a) Variable Cost
Cost occur per year starting from year 2012-2013
1. Land lease @ Rs 3000/ Kanal/year for 100 kanals
`300,000
2. Raw material (De-haired Pashmina)
procurement cost for 500 kg. @ ` 8000/ kg.
` 4,000,000
3. Raw material (Camel, sheep and yak wool)
Procurement cost 6000kg @ ` 1000
` 6,000,000
4. Transportation cost = @ `1/kg for local area + ` 3/ kg from
Leh/Changthang
` 160,500
And @ 20 /kg road, 80/kg by air
Nubra to Delhi/NCR
5. Power and fuel cost
` 175,000
6. Storage, maintenance and housekeeping cost
`105,000
7. Packaging cost = Average @ 45 per unit for 10400 units
` 468,000
8. Cost of Marketing/promotion of the brand
`350,000
19
9.
Wages and salaries:(* Based on NREGA and recommendation by fpc pvt. Ltd. )
Average*
Human power
Unskilled
semi-skilled
skilled
executives
Top management
Total /Month
Total/ Year
Number
36
39
202
28
8
Wages/month
(INR)
6000
8000
15000
25000
50000
4658000
55896000
Base
High
Wages/month Wages/month
(INR)
(INR)
4000
8000
6000
10000
10000
18000
20000
30000
35000
75000
3238000
5754000
38856000
69,048,000
Total wages for 12 months @ Average Wage
=
` 55,896,000
Total wages for 12 months @ Base Wage
=
` 38,856,000
Total wages for 12 months @ High Wage
=
` 69,048,000
=
` 995,000
=
` 55621500
10.
Overheads
Total variable cost (1+2+3+4+5+6+7+8+9+10)
20
8. Project viability and cost benefit analysis.
1. Product range :
1) Pashmina products range
a) Basic Pashmina shawls
b) Classic Pashmina shawls
c) Luxury/ Exclusive Pashmina shawls
Total
1) Goncha range
a) Traditional winter’s Goncha
b) Traditional summer’s Goncha
c) Stylish Gonchas (general)
Total
Price
Quntity
Value
7000
1000
7000000
15000
800
12000000
40000
600
24000000
43000000
Price
Quantity
Value
4000
2500
10000000
2200
1700
3740000
6000
1800
10800000
24540000
67540000
Grand total 1+2
Grand total considering 100% sales of the product =
` 67,540,000
Grand total considering 70% of the total sales 1 + 2 =
` 47,278,000
Cost benift analysis
70000000
60000000
50000000
40000000
value (INR)
30000000
20000000
10000000
0
fixed
variable
sales
21
9. Comment on the possibilities of the activity becoming self-sustainable.
Project Julley has designed on the principles of self-sustainable model in Buddhist
economics of self sustainable model.
Project “Julley” is inspired by Mr. George Soros and Mr. Jim Roger’s investment model
in the current economics.
 We are investing in the basic skills and local commodities, getting wasted in the
absence of sustainable infrastructure.
 The profit generated by the project will invested in the education of the local people
an education based on the dynamic philosophy of life.
 Karmabhoomi has taken an initiation to educate the youth of Turtuk, around 320
students and school dropouts are getting education with the collaboration of premier
institution and student bodies
 The project will help in boosting the economy of the villages which inturn will improve
the education and social structure of the society.
 The project has been designed to engage the unemployed youth specially girls and
women of the society which are suffering due to lack of source of income.
 The project will bring a self sustainability in the women of these border villages.
 The income flow will help and build the confidence of people for entrepreneurship.
 The depreciation is taken as 10% year on year, the project will reach the break-even
in less than 4 years.
22
10. BUDGET ESTIMATES*
A.Recurring
:
` 55,621,500
B.Non-Recurring
:
` 32,576,000
In the initial phase the organization is planning to setup a plant of 40% of the total capacity
and increase the capacity to 100 % by 2013-2014.
Financial Year
:
2012-2013
*After the approval of the project, installation charges, inland transport and budgetary
quotations would be submitted by the project implementing agency.
23
Name of Principal Investigator
Designation
:
:
Mr. Siddharth Tiwari
Treasurer
Department
:
Social Development Sector – NGO
Sex (M/F)
:
Male
Date of Birth
:
30-09-1985
Organisation/Inst. Name
:
Karmabhoomi
Address
:
flat 31, Pocket-2 Dwarka sector 19
New Delhi 110075
Telephone: 08826747666
Email: [email protected]
Name of Co-Investigator
:
Mr. Mahesh Kumar
Designation
:
Senior consultant PWC.
Department
:
Merger and Acquisition
Sex (M/F)
:
Male
Date of Birth
:
21-07-1981
Organization/Inst. Name
:
Price Water House Cooper
24
11. Details of Purposing Organization:
Organization Name:
KARMABHOOMI
Address:
15 Bharat Vandana, Sector 19, Dwarka New
Delhi 110075
Web Address:
www.karmabhoomi.org
Accounts Details:
A/C Name, KARMABHOOMI
Dwarka Branch, New Delhi 110075
911010046542815
IFC Code:
Details of the contact person:
UTIB000027
Atul Kumar
[email protected]
+919968378289
+919622973301
Siddharth Tiwari
[email protected]
+918826747666
About karmabhoomi
Karmabhoomi is an open society, registered under society’s registration act 1860. It works for
socioeconomic development of rural India. We are currently focused on the education and
creation of economic alternatives in remote parts of India.
We intend to synergize the vastness and diversity of India in such a way that it results in the
socio-economic development of the country. We cherish and respect the thoughts, culture,
language, religion or broadly speaking, the existence of every individual and want to accomplish
a unified society seasoned with love and harmony.
25
12. Implementation strategy covering aspects:
(a)
Information about local economy, relevant artisanal skills, market availability and link up,
etc.
For the cascading effect and smooth implementation of the program in the proposed project
area, the organization has initiated its strategic plan of action in a better conducive way to minimize
the stableness of the local economy imprinting the values on the access and control over the
resources like the groves, usufructs as the domains of pristine years by the tribes in the project
area. It is planned to initiate the innovative approach of spinning, weaving and stitching in
downsizing technology for the value addition of the wool providing the better marketing prices and
benefits to the people imparting the skill development training and entrepreneurship
techniques. Simultaneously, due adherence has also been taken by the Centre selecting and
identifying the appropriate market availability, exploring the details of the marketing system say to
the existence of the rural market, collaborating with Indian Army for the proposed project area and
has also taken the initiation for the better market link up and tie up by collaborating, ultimately
providing the solution for better economic standardization of the poor tribal farmers.
(b) Science and technology competency of the project:
Karmabhoomi is ensuring the following specialized components of science and technology while
to implement the project in the area. Maintaining the well defined partnership with the scientific and
research institutions like IITs, IIMs and NIFT for the engagement in the project. Due attention may be
preferred for the better utilization of the scientific devices and instruments while running the
processing unit. The entire project will be based on the appropriate science and technology guidance
and supervision of the experts.
(c) Linkages with institutions/resource persons/R&D agencies for technical back up in following the
format: -
I.
Name of Experts
DR. Kashmir Singh :
II.
Mr. Atul kumar
III.
Mr. A.P Singh
IV.
Mr. Akhil Sood
:
Area of specialization
Community building
(Retd. ADG, IPS)
Graduate NIFT Mumbai
(Apparel manufacturing and IPR)
Graduate NIFT Delhi
(Apparel manufacturing)
NIFT Delhi, Delhi University
(Economics and Finance)
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Name of Experts
Area of specialization
V.
Mr. Mahesh Kumar
:
Consultant PWC New Delhi
(Merger and Acquisition)
VI.
Mr. Naveen Kumar
:
:
Operation Management
(Sr. Manager Jindal Steel and Oil)
VII.
Mr. Paramvir Ahlawat
:
VIII.
Mr. Prasoon Majumdar
:
IX.
Mr. Siddharth Tiwari
:
X.
Ms. Versha Verma
:
XI.
Mr. Misbah Ansari
:
Graduate NIFT Mumbai
(Apparel manufacturing and retailing)
Graduate NIFT Delhi
(Brand Development)
Graduate NIFT Delhi
(Apparel manufacturing and retailing)
NIFT Delhi, IIM A
(Branding and Marketing)
Post graduate, NIFT MUMBAI
(Marketing & merchandising)
:
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Current status of the project:
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All the feasibility phases of the project have been completed by the experts and
members of karmabhoomi in the collaboration of fpc. Pvt. Ltd. India.
A documentary “Finding Turtuk”, the priview was launched in the year 2011 will be
completed by May 2012.
Karmabhoomi has signed Memorandum of Understanding with Village Representatives
of Chulunkha, Turtuk, Tyakshi and Thang.
The registration of the unit has been filed in the DIC Leh. Training centre at Turtuk
village nubra valley Leh, Ladkh India.
The organization consulted to setup and weaving
The organization is also working for the Education development of these Villages.
A photo of exhibition in May 2012.
The logo to represent the brand “Julley” was exhibited in the most innovative design
exhibition.
The profit from food processing will further be invested in the future of children these
villages.
The report of projected has been verified by the expert consultants.
A team of experts are consciously working on the project in the harsh climate of winter
season of Ladakh.
The Land area and all the major details have been cleared from the concerned
departments.
A cooperative society has been formed for the smooth and self-governing functioning of
the plant.
Project “julley” will be shown as a documentary movie in various institutions and
universities of India and abroad to incline the interest of youth in nation and community
building.
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