HORECA 2013: Packing a punch

HORECA LEBANON 2013
Opening ceremony
HORECA 2013:
Packing a punch
A true pioneer of all hospitality events in the region, HORECA kicked
off on April 9th and ran until the 12th at the Beirut International
Exhibitions & Leisure Center (BIEL). On its 20th anniversary,
the annual regional tradeshow stretched its wings across some
15,000m2 to showcase everything from product offerings to an
extensive array of live demonstrations, competitions and workshops,
as well as exceptional pavilions
And as the confetti came out
for the 20th anniversary revelry,
there was another great cause for
celebration. Lebanese President
Michel Sleiman decorated
HORECA’s visionary Nouhad
Dammous with the National
Order of the Cedar. The nod is
a culmination of the luminary’s
efforts to literally pluck the local
hospitality industry from oblivion,
polish its image both nationwide
and globally, and set the academic
foundation for its future.
The fair endorsed Beirut as
the Capital of Taste while also
unveiling a string of exciting new
features and add-ons. Demand
for exhibition space surpassed
expectation with 385 plus
exhibitors, as well as a buyer and
trade professional visitor turnout
that pushed the 14,000 mark.
HORECA has unyieldingly
supported innovation, rewarded
creativity and commended
excellence with the myriad
competitions it organizes. Its
unremitting priority has been to
be a regional assembly for the
hospitality and food industries,
a place where professionals
can network among peers and
discover solutions by which to
improve their businesses.
28 | Hospitality News ME | Issue 88 | Jun - July 2013
Minister Fady Abboud
decorates Nouhad Dammous
wih National Order of the
Cedar on behalf of the
President of the Republic
Cutting the ribbon
Mohamed Choucair awards Joumana Dammous-Salamé for her
outstanding contribution to the Lebanese Hospitality industry
Visitors check out latest products
Italian Pavilion
Minister Vrej Sabounjian, Joumana Dammous-Salamé,
Mahmoud Joueidi and Randa Dammous-Pharaon
Brazilian ambassador
Turkish Pavilion
Overview of the exhibition
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HORECA LEBANON 2013
Jury panel
Hospitality Salon Culinaire
More than 250 chefs from major hotels and
restaurants throughout Lebanon competed in
18 different categories
An impressive panel of judges
from far and wide across the
world chaired the contests and
challenges. Lebanon’s Organizing
Committee for Salon Culinaire and
the Junior Chef Competition
Charles Azar, executive pastry
chef, Four Seasons Hotel, Joe
Barza, chef consultant and
Maroun Chedid, managing
partner, Maroun Chedid sal, kept
an eye on things.
Pierre Caillet, Guillaume Gomez & Jean Francois Deguinet
Zgharta Institute students
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From France, the Salon Culinaire
jury consisted of, guest of honor
and président de l'Academie
de Cuisine Jacques Charrette,
Michelin Star chef Pierre Caillet,
pastry chef and international
culinary advisor Ludovic
Chesnay, technical director
of Le Cordon Bleu Paris Jean
François Deguignet, president
of l'Association Les Cuisiniers
de la République Française
Guillaume Gomez, baker, pastry
master and bread ambassador
Roland Herzog, owner of
Marguin restaurant Christophe
Marguin, founder World Bread
Contest and owner of Boulangerie
Pozzoli Francois Pozzoli and
president of Académie Nationale
de Cuisine Lucien Veillet, from
the UK chef patisserie consultant
Claire Clark MBE MOGB,
from Italy 2 Michelin star and
owner of Ilrigoletto restaurant
Giovanni D'amato, from Kuwait
culinary creative development
and production director of MMC
Catering Samaan Hilal and from
Egypt celebrity chef and business
development manager MENA of
Meat & Livestock Australia (MLA)
Tarek Ibrahim and from Syria
Mohamad Orfali executive chef,
Fatafeat TV.
The Junior Chef Competition
jury was made up of Lebanon’s
executive chef of Le Royal
Hotels & Resorts Souheil Al
Ghazal, executive pastry chef of
Fauchon de Paris Simon Atallah,
executive chef of the Phoenicia
Hotel Beirut Thomas Figovc,
executive chef of Le Gray Hotel
Abdallah Khodor and executive
chef and television personality
Chef Chadi Zeitouni.
And the winners are:
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COLD CANAPES
1. Gold Hilton Beirut Habtoor
Grand Hotel, Gilbert Farah
Silver Le Gray Hotel, Mohamad
Nehmeh
Silver Le Royal Hotels &
Resorts, Charbel Tony Kallas
Bronze Lamisse Catering,
Antonios Al Jalekh
Bronze Saida Rest House,
Mohamad Kaddoura
COLD PLATTER OF POULTRY,
MEAT OR FISH
2. 1st Gold Le Royal Hotels &
Resorts Elie Georges Bteich
3. Gold Hilton Beirut Habtoor
Grand Hotel, Ahmad Tarhini
Silver Casino Du Liban, Imad
Sayegh
Silver Casino Du Liban, Mahdi
Awada
Silver Movenpick Hotel & Resort
Beirut, Amoun Wissam
Bronze Crowne Plaza Hotel,
Mohamed Merhi
Bronze Tamar Rotana, Hani
Younis
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OPEN SHOWPIECE
4. Gold Movenpick Hotel &
Resort Beirut, Hassan Nassar
Silver Casino Du Liban, Hanna
Makary
Silver Talal Issa
Silver Le Gray Hotel, Omar
Ghaname
Silver Phoenicia Hotel Beirut,
Hassan Sallam
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6 COURSE SET DINNER MENU
5. 1st Gold Burgundy, Abdo
Faddoul
6. Gold Saida Rest House,
Mohamad Kaddoura
7. Gold Sofil Catering, George
Sarkis
8. Gold Movenpick Hotel &
Resort Beirut, Yassin Kazan
Silver Le Royal Hotels &
Resorts, Bechara Antoun
Hokayem
Silver Phoenicia Hotel Beirut,
Rouba Ahmadieh
Silver Casino Du Liban, Fady
Tabet
Silver Golden Tulip Serenada
Hotel, Rida Asaad Jouni
Bronze Le Blanc Catering, Ramy
Smeet
Bronze Le Gray Hotel, Rodrigue
Jabbour
THEMED CELEBRATION CAKE
9. 1st Gold Phoenicia Hotel
Beirut, Mohamad Jamal
10. Gold Moulin D'or, Tony
Choucair
Silver Safir Heliopolitan Hotel,
Nasser Merhi
Bronze Crowne Plaza Hotel,
Ayman Hussein
Bronze Gefinor Rotana, Nidal
Aridi
Bronze Golden Tulip Galleria
Hotel, Pierre Bou Merhy
THREE PLATED DESSERT
PRESENTATION
11. 1st Gold Sofil Catering,
Hassan Bou Alih
12. Gold Magnolia Bakery,
Jonas Low
Silver Cooks and Trays, Nizar
Zeitouny
Silver Phoenicia Hotel Beirut,
Tarek Serhar
Bronze Casino Du Liban, Rawad
Sleiman
Bronze Lamisse Catering, Farid
Bou Samra
Bronze Le Blanc Catering,
Ibrahim Hassan
Bronze Le Gray Hotel, Jad Abou
Choker
Bronze Moulin D'or, Dany
Zoughaib
LIVE FRESH PASTA
COMPETITION
13. Gold Phoenicia Hotel Beirut,
Mohamad Nehme and Khalil
Rabah
Silver Le Gray Hotel, Abed
Tarhini and Mohamed Jaber
Bronze Chez Angelo, Angelo
Zein and Reghina Zein
Hospitality News ME | Issue 88 | Jun - July 2013 | 31
HORECA LEBANON 2013
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LIVE LEBANESE DISH
Silver Ahwak, Johnny Kassis and
Jihad Diab
Bronze La Plage Dirwandi,
Mahmoud Mehyo and Ramy
Saade
Bronze Leila, Ziad Hamawy and
Mohammad Ibrahim
Bronze Phoenicia Hotel Beirut,
Mohamad Tarnini and Ali Audi
Bronze Saida Rest House,
Abdallah Suleiman and Mohamad
Otrok
Bronze Crowne Plaza Hotel,
Walid Ghalayini and Fares Andary
Live Lebanese Mezze
Silver La Plage Dirwandi,
Georges Debes and Ramy Saade
Bronze Ahwak, Abdel Wahab
Haffar and Iyad Mekh
Bronze Sofil Catering, Nabil
Fayad and Elias Abi Khalil
LIVE LEBANESE SANDWICH
14. Gold Phoenicia Hotel Beirut,
Ribal Arzouni
Bronze La Plage Dirwandi,
Mohamad Anouti
Bronze Le Gray Hotel, Hassan
Ala Eldine
Bronze Phoenicia Hotel Beirut,
Raed Sharafelddine
Bronze Zaatar W Zeit, Joseph
Jassous
LIVE LEBANESE SWEETS
15. 1st Gold Refaat Hallab 1881,
Abdallah Achrafi and Mohamad
Osman
16. Gold Al Tom Brothers, Firas
Ziad Chami and Rami Mohamed
El Tom
17. Gold Hallab 1881, Rabih Bakir
Kassem and Alaa Omar Abboud
Live Meat Dish Competition
Silver Phoenicia Hotel Beirut,
Marwan Moughabghab and Ziad
El Haber
Bronze Shtrumpf Restaurant,
Georges Abou Anni and Najib
Hayar
Bronze Le Gray Hotel, Jad Mrad
and Wassim Hannouch
Bronze Movenpick Hotel &
Resort Beirut, Ihab Nassar and
Alaa Masri
LIVE PASTRY COMPETITION
18. Gold Momo Restaurant, Fadi
Saba
Silver Phoenicia Hotel Beirut,
Hassan Remmo
Silver Le Royal Hotels &
Resorts, Marie-Therese Jean El
Kassis
Bronze Moulin D'or, Jad Ghanem
LIVE SEA FOOD DISH
COMPETITION
19. Gold Momo Restaurant,
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Hassan Chkoudra and Elia Bassil
Silver Phoenicia Hotel Beirut,
Jessica Daaboul and Rouba
Ahmadieh
Bronze Le Gray Hotel, Ali Hejazi
and Ali Hachem
Bronze Casino Du Liban, Elie
Samra and Tony Nakad
Bronze Movenpick Hotel &
Resort Beirut, Yehya Rawwas and
Dany Tabet
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LIVE SENIOR SANDWICH
MAKING COMPETITION
20. 1st Gold Shtrumpf
Restaurant, Mahmoud Jalloul
21. Gold Sofil Catering, Nazir
Younes
22. Gold Le Gray Hotel, Hamza
Haj Hassan
23. Gold Moulin D'or, Jihad Abi
Rached
24. Gold Phoenicia Hotel Beirut,
Ali Audi
Silver Ahwak, Wissam El Ghoul
Silver Intercontinental Mzaar
Mountain Resort & Spa, Michel
Salameh
Silver La Cuisine Healthy Food,
Pascal Khairallah
Silver Shtrumpf Restaurant,
Henry Fahed
Silver Shtrumpf Restaurant,
Antoun Naim
Silver Shtrumpf Restaurant,
Rawad Farhat
Silver Shtrumpf Restaurant,
Charbel Abdel Nour
Silver Le Gray Hotel, Mustafa
Soujoud
Silver Phoenicia Hotel Beirut, Ali
Fakhereddine
Silver Phoenicia Hotel Beirut,
Mohamad Ismail
Bronze Safir Heliopolitan Hotel,
Hussein Salameh
Bronze Gefinor Rotana, Kifah
Mwafak
LIVE JUNIOR COOKING
COMPETITION
25. 1st Gold University Of
Balamand, Flavia El Khoury and
Rachelle Abi Jaoudeh
26. Gold Lebanese International
University-LIU,Abed Ali Bdeir
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Maroun Chedid, Charles Azar & Joe Barza
and Mohammad Abassi
Silver American University Of
Science & Technology- A.U.S.T,
Ahmad Alsayed and Christian
Hanna
Silver Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie ITH,
Rudy Saadeh and Sandra Ishak
Bronze Arts, Sciences &
Technology University - A.U.L,
Ihab Nassar and Ahmad Monla
Bronze Arts, Sciences &
Technology University - A.U.L,
Yehya Salha and Abdullah
Ghemrawy
Bronze Centre International Des
Sciences Techniques-C.I.T., Marc
Hajj and Rodolph Bou Chahine
Bronze Ecole Hoteliere
Ajaltoun- ETA, Charbel Zougheib
and Layal Masri
Bronze Institut TechniqueZgharta, Oscar Bou Mehrez and
Ahmad Beyrouthy
Bronze Lebanese Amercian
University- LAU, Kamel Ismail
and Baqer Jerio
Bronze Notre Dame UniversityNDU, Rachel Bado and Gilbert El
Khoury
Bronze Notre Dame UniversityNDU, Tony Jabbour and Firas
Merhej
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Hospitality News ME | Issue 88 | Jun - July 2013 | 33
HORECA LEBANON 2013
LIVE JUNIOR PASTRY
COMPETITION
27. Gold American University
Of Science & TechnologyA.U.S.T, Ahmad Alsayed and Sara
Alameddine
Bronze Centre International Des
Sciences Techniques-C.I.T.,
Marc Hajj and Antoine Harb
Bronze Ecole Hoteliere
Ajaltoun- ETA, Christian Haddad
and Elia Sulban
Bronze Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie
ITH, Marc Mahfouz and Sami
Kaddoum
Bronze Notre Dame UniversityNDU, Anthony Esper and Carlo
Abi Aad
Award Ceremony
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LIVE JUNIOR SANDWICH
COMPETITION
28. 1st Gold Universite Saint
Esprit De Kaslik USEK, Datevik
Othanian
29. Gold Universite Saint Esprit
De Kaslik USEK, Gaelle Rbeiz
30. Gold Universite Saint Esprit
De Kaslik USEK, Pamela El Hajj
31. Gold Arts, Sciences &
Technology University - A.U.L,
Wissam Ammoun
32. Gold Ecole Hoteliere
Ajaltoun- ETA, Lara Massoud
Silver American University Of
Science & Technology- A.U.S.T,
Ahmad Alsayed
Silver American University Of
Science & Technology- A.U.S.T,
Christian Hanna
Silver Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie ITH,
Joseph Saab
Silver Institution Mgr Cortbawi
Congregation Des Saints
Coeurs Tourisme-Hotellerie ITH,
Joe Khoury Abdel Massih
Silver Notre Dame UniversityNDU, Jad Sacy
Silver Notre Dame UniversityNDU, Chantale Abi Jaoude
Silver Notre Dame UniversityNDU, Raymond Akil
Bronze American University Of
Science & Technology- A.U.S.T,
Racha Abou Chahine
Bronze American University Of
Technology - A.U.T, Mansour
Issam Fakhry
Bronze Arts, Sciences &
Technology University - A.U.L,
Alaa Itani
Bronze Centre International Des
Sciences Techniques-C.I.T., Marc
Hajj
Bronze Ecole Hoteliere AjaltounETA, Georges Nohra
Bronze Ecole Hoteliere AjaltounETA, Roland Khoueiry
Bronze Notre Dame UniversityNDU, Sara Baydoun
Bronze Notre Dame UniversityNDU, Edwin Harb
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Christophe Marguin,
Guillaume Gomez & Elie Karach
Award Ceremony
Lebanese bartenders
competition
This year saw the return with a
vengeance of this popular challenge
Extraordinary bartending talents
met once again for this heated
master mixologist showdown to
create a concoction of cocktails,
some with a level of prior thought
and preparation and others on the
spot.
More than 20 skilled bartenders
competed for the title "Best
Bartender in Lebanon" in front of
a proffessional jury panel.
The awards go to:
33. Gold Shah Lounge, Fabio
Chehireh
Silver Phoenicia Hotel Beirut,
Rawad Makarem
Bronze Signor Sassi, Hussein
Zaiter
Participance selecting their ingridients
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The Lebanese Bartender
Competition were judged by
Francois Akiki service, beverage
and bartending instructor Sagesse
University & Dekwaneh Hotel
Management Institute, Andrea
Fidora beverage innovation
director Monin MEI, Elie
Maamari Ksara œnologist - export
manager and instructor at Notre
Dame University, Najib Moutran
owner and general manager
Terroirs Conseils.
Rawad Makarem
Hussien Zaiter
Hospitality News ME | Issue 88 | Jun - July 2013 | 35
HORECA LEBANON 2013
Art of Service
competition
This year a new
competition was
introduced to include
the service section of
the industry
It aimed to propel the quality
of foodservice to new heights.
Working professionals vied for
glory in the Senior Competition,
whereas hotel management
students joined the race for the
gold in the Junior Competition.
The Art Of Service Competition
were judged by Francois Akiki
service, beverage and bartending
instructor Sagesse University &
Dekwaneh Hotel Management
Institute, Elie Maamari Ksara
œnologist - export manager
and instructor at Notre Dame
University, Najib Moutran
owner and general manager
Terroirs Conseils. Georges Ojeil
executive assistant manager
I/C F&B and corporate food &
beverage director Le Royal Hotels
& Resorts Beirut, and Simon
Saade food & beverage manager
and hotel operations at the
Phoenicia Hotel Beirut
Award Ceremony
Zakhia Boueiry
The medalists are:
Senior Service Competition
Silver Le Royal Hotels &
Resorts, Zakhia Boueiry
Silver Movenpick Hotel & Resort
Beirut, Georges Ammoun
Bronze Phoenicia Hotel Beirut,
Wadih Kosba
Junior Service Competition
Silver Notre Dame UniversityNDU, Stephanie Noujeim
Bronze Notre Dame UniversityNDU, Nathalia Abi Jaber
Stephanie Noujeim
Wadih Kosba
Nathalia Abi Nader
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Georges Ammoun
Award Ceremony
National Extra Virgin Olive
Oil Contest
More than 50 extra virgin olive oils countrywide
were featured in a series of tasting sessions
In the National Extra Virgin
Olive Oil Contest the judges
from Lebanon were agriculture
engineers Faten Adada and
Hussein Hoteit, olive oil
organoleptic assessment
specialists Georges Feghali,
Robert Hajj and Hiyam Sinno
and agro-economist Tamim El
Takach and Roland Andary head
of olive oil departement, Rene
Mouawad Foundation. National
Council for Olive Oil Tasting
chairman Jamal Al-Batsh came
from Jordan and agronomist
Alberto Dragotta from Italy.
Silver The Chadra Agriculture
Cooperative, Samir el Zir
Bronze Willani, Joseph Khoury
BEST LABEL AND BOTTLE
36. Gold Ardouna sal, Ardouna
Silver Oliver Maki sal, Oliver's
Table
Bronze Greenpack for Lebanese
Agroindustries sarl, Sidonia
Food writers from the "Taste Lebanon" tour
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And the Best Label and Bottle
jury included Lebanon’s Soha
Atallah LibanPack director and
UNIDO national coordinator, Fadi
Aziz senior designer at Mercury,
Christiane Saab Haber group
head at Impact BBDO and Mazen
Moussawer managing director at
Aspired State Advertising Agency.
Prizewinners were:
BEST EXTRA VIRGIN OLIVE OIL
34. Gold Atyab sarl, Tony Maroun
35. Gold Sarkis Moussa
Hospitality News ME | Issue 88 | Jun - July 2013 | 37
HORECA LEBANON 2013
Barbara Massaad & Francois Pozzoli
Atelier
Gourmand
A deliciously unique
event where
international chefs
unleashed their talent
Visitors took part in tasting
sessions on a defined cooking or
product theme. Atelier Gourmand,
once again, was animated by
Barbara Abdeni Massaad, author,
photographer and food consultant,
who hosted the atelier and
engaged in live cooking sessions.
Pierre Caillet
Ibrahim Hannawi
Tony Youssef
Jean Francois Deguinet
Tarek Ibrahim
38 | Hospitality News ME | Issue 88 | Jun - July 2013
Ludovic Chesnay
Maya Kanaan
Pierre Hanel
Chady Karam
Giovanni Damato
Chairmania
& Floral
Symphonies
Librairie
Gourmande
The cozy Librairie Gourmande
corner at HORECA wet appetites
for gastronomy knowledge and
presented hot off the press books
as well as the best from the world
of culinary publishing and hosted
guest appearances by celebrated
authors.
Design took a front
seat at HORECA this
year – and in more
ways than one
Experts
Corner
Chairmania took to the stage for
its inaugural show of distinctive
chair models for the hospitality
industry by designers and design
galleries. And the much-awaited
Floral Symphonies Competition
was in full bloom.
By popping into this area, trade
professionals rubbed elbows
with hospitality and foodservice
industry experts and consultants
who conveyed their invaluable
advice so that entrepreneurs can
develop their concepts and propel
their businesses towards success.
Annual
Hospitality
Forum
Hospitality and food service
leaders gathered in a series
of conferences, enlightening
workshops and cutting edge
round tables to discuss hot
topics, share knowledge and
provide valuable insight on the
latest consumer and product
trends influencing the industry.
Hospitality Consultants
Association (HCA) in Lebanon
was launched during HORECA.
Hospitality Consultants Association celebration
The ME job site, Bayt.com,
was HORECA’s strategic career
partner this year and managed
the Recruitment Zone. With over
13 years of experience in the
recruitment field and a database of
more than 10,500,000 job seekers
and over 40,000 employers from
across the MENA region, Bayt.com
offered visitors a wide array of
services to help them better
understand the market’s needs
and recruitment processes.
HORECA 2013
Celebrated 20 years
THANK YOU TO ALL
OUR PARTNERS AND SPONSORS
See you next year at HORECA 2014, 1 to 4 April
horecashow.com
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