Business - Volusia/Flagler Business Report

Business
The Volusia/Flagler
Connecting Business to Business
RepoRt
MARCH 26, 2012
poised for a
comeback
Area builders say they are off to
a better start so far this year
INSIDE:
5 minutes with White Challis
Redevelopment CEO,
Jack White
• Largest Residential • Largest Commercial
Real Estate Firms
Real Estate Firms
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Permit #150
✒
THE LISTS
▲
▲
ONE ON ONE... with John Adams,
General Manager of Adams,
Cameron & Co. Realtors
0000987886
The News-Journal will once again proudly
display the photographs of more than
4,800 graduating seniors in the
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Volusia/Flagler
BUSINESS REPORT ][ March 2012
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March
2012
][ Volusia/Flagler BUSINESS REPORT
Looking up:
0000987709PDFA
area builders and real estate brokers, still reeling from the housing
market crash, believe the worst may finally be behind us
W
e’re not out of the woods by a
long shot, but with the economy
starting to show steady,
albeit slow, improvement, so is
the mood of builders, both nationally
and locally.
The latest National Association of
Home Builders/Wells Fargo Housing
Market Index survey found that builder
confidence in March remained at the highest level since June 2007.
“While builders are still very cautious
at this time, there is a sense that many local
housing
markets
have started to move
in the right direction
CLAYTON
and that prospects
for future sales are
improving,”
said
The View
Barry
Rutenberg,
From Here
the NAHB’s chairman, in a news
release issued March 19.
Anthony Viscomi of Viscomi
Construction in Ormond Beach said 2012
is shaping up to be his company’s best year
since 2006.
Viscomi, who is also the 2012 board
president for the Volusia Building Industry
Association, said other area builders are
reporting that business is picking up for
them as well.
At the association’s board meetings,
“I’m seeing more smiling faces every
month,” he said.
The local real estate market may never
again reach the lofty heights of the boom
years of 2004-2005, but Viscomi said the
gradually improving economy appears to
be spurring more people to get off the sidelines and back into the game by hiring contractors to remodel and/or expand their
existing homes or to buy new homes with
modern amenities.
The Volusia/Flagler Business Report
interviewed a number of area builders and
real estate brokers to get their takes on the
residential and commercial real estate markets in Volusia and Flagler counties.
In a “One on One” interview with
reporter Tom Knox on page 10, John
Adams, general manager of Adams,
Cameron & Co. Realtors, notes that sales of
existing homes are also on the upswing.
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Volusia/Flagler
BUSINESS REPORT ][ March 2012
Knox also interviewed several other
area real estate brokers, who offered their
forecasts, in an article that appears on
page 11.
On page 12, local developer Jack White,
of White Challis Redevelopment in
Daytona Beach, is the subject of a “5
Minutes With...” profile by reporter Hilary
Lehman.
Reporter Bob Koslow’s cover story,
“Poised for a comeback,” which starts on
page 14, looks at the reasons for the
growing sense of “cautious optimism”
among area builders.
He also wrote a story on page 23 that
looks at the Volusia County School Board’s
decision to temporarily lift the district’s
impact fees on construction projects and
how that is helping builders by narrowing
the gap between the cost of buying a new
home as opposed to a foreclosure or
short-sale property.
Business desk clerk Peggy Ellis compiled the two lists on pages 18 and 22 of the
area’s largest residential and commercial
real estate firms.
Also in this issue are several ongoing
Business Report features: “The Buzz” on
page 6 offers a recap of notable local business news events and transactions in the
past month; the “Tale of the Tape” on page
7 offers a look at some local economic indicators; our “Business Seen” section on
pages 8 and 9 offer photos from recent
business gatherings; and on page 13, this
month’s “How I Do It!” article offers tips by
Jayne Fifer of the Volusia Manufacturers
Association on how to keep volunteers
engaged.
The “Moving Up” section on page 20 is
a compilation of announcements of new
hires and staff promotions by area companies. “The Calendar” on page 21 is a
comprehensive guide to upcoming
business events in both Volusia and Flagler
counties.
As always, we are interested in hearing
from our readers. Feel free to contact me
directly with your comments, suggestions
and/or story tips.
■
Clayton Park can be reached at [email protected] or at 386-6812470.
Business
The Volusia/Flagler
Connecting Business to Business
MARCH 26, 2012
0000987638
RepoRt
Inside:
The View From Here: What’s in this issue
6 The Buzz: Halifax Area Advertising Authority hires a new CEO for the
Daytona Beach Area Convention and Visitors Bureau; plus a recap of other
notable deals and business milestones
7 Tale of the Tape: Local economic indicators at a glance
8 Business Seen: Images from the Flagler County Women’s Council of
Realtors’ first business resource meeting of the year; Florida Hospital Flagler’s
“hard-hat tour” of its new Parkway Medical Center; and the grand opening for
the Hendrick Honda Daytona auto dealership in Daytona Beach.
10 One on One: An interview with John Adams, general manager of Adams,
Cameron & Co. Realtors
11
Other area real estate brokers offer their 2012 outlooks
1 5 Minutes With: Jack White of White Challis Redevelopment
1 How I Do It: Jayne Fifer of the Volusia Manufacturers Association offers
her tips on engaging volunteers
1 Cover story: Poised for a comeback: Area builders say they are off to a
better start so far this year. Here’s why the mini-surge in new home sales
just might continue.
18 The List: Area’s largest residential real estate firms
0 Moving Up: Announcements of new hires and staff promotions
1 The Calendar: A comprehensive guide to upcoming local business events
The List: Area’s largest commercial real estate firms
Builders score victory with lifting of school impact fees
Volusia/Flagler Business Report
Connecting Business to Business
March 26, 2012
Copyright © 2012 Halifax Media Acquisition LLC
Mailing address:
Volusia/Flagler Business Report c/o Daytona Beach News-Journal
901 6th St., Daytona Beach, FL 32117
Phone: 386-681-2470 for editorial inquiries;
386-681-2500 for advertising inquiries
Web site: www.vfbr.com
Downtown Daytona Beach
150 South Beach Street
386-255-1468
Editor: Clayton Park
Graphic Designer: John Klipfel
Contributing writers: Jayne Fifer, Tom Knox, Bob Koslow, Hilary Lehman,
Aaron London, Skyler Swisher, Valerie Whitney
Business desk clerk: Peggy Ellis
Photographers: Peter Bauer, Nigel Cook, Bob Koslow, Aaron London,
David Massey, Sean McNeil, David Tucker
Advertising: Lois Duncan
Press releases, calendar items and letters to the editor should be emailed to [email protected]. People
on the Move announcements should be limited to 50 words and accompanied by a photograph (headshot only;
300 dpi preferred). Calendar items should be submitted 30 days in advance of the event.
March
2012
][ Volusia/Flagler BUSINESS REPORT
■ Notables:
■
DeLand boat maker
lands $2M order
DeLand-based Mystic Powerboats
Inc. has inked a deal to build a $2
million turbine-powered racing boat
for the Qatar Marine Sports
Federation.
The boat should be ready by
March 2013, just in time for the
Miami International Boat Show
where Qatar officials hope to break a
speed record with their Mystic-built
boat.
John Cosker, president of Mystic,
which specializes in high-performance powerboats, said he
expects to add a couple of workers
to help work on the boat. He
currently employs 11 people.
— Valerie Whitney
■
Flagler restaurant
wins SBA award
Tony and Carolyn Marlow, owners of the Golden Lion Café in
Flagler Beach, have been selected as
the regional recipients of the U.S.
Small Business Administration’s
“Jeffrey Butland Family-Owned
Business of the Year” award.
The couple, who started their
business in October 1992, won the
award both for the North Florida
District, which includes Flagler and
Volusia counties, as well as for the
state and the entire Southeastern
U.S.
The Golden Lion, at 500 N.
Scenic Highway A1A, employs 60
people and will soon add a couple
dozen more as it enters its “high
season,” Carolyn Marlow said.
— Clayton Park
■
Beachside hotel
changes hands
Sanford-based Humphrey Realty
Management has purchased the 94room Ocean Sands Hotel at 1024 N.
Atlantic Ave. in Daytona Beach in a
deal that closed Feb. 22.
Efrain Silva, vice president of
operations for the company’s hotel
management division, said the hotel
is set to undergo an extensive renovation beginning this spring with the
goal of reopening in January under a
new flag — that of a yet-to-be determined national hotel chain.
Humphrey also owns two other
beachside hotels in Daytona Beach:
the Holiday Inn Resort at 1615 S.
Atlantic Ave.; and the Econo Lodge
at 1601 S. Atlantic Ave.
➔
New tourism chief hired
The Daytona Beach Area Convention and Visitors
Bureau finally has a new chief executive officer.
Jeffrey Hentz, a veteran tourism official who has been
executive director of Destination Yosemite and the Mariposa,
Calif., Convention and Visitors Bureau since 2008, will start
his new job as the top executive at
the Daytona Beach visitors bureau
on April 30.
Hentz will be making $135,000
annually with the potential to earn
$20,000 in performance bonuses.
He’ll be supervising 31 full and parttime employees and a $6 million
marketing budget.
The Halifax Area Advertising
Authority’s decision to hire Hentz
for the visitors bureau job after conHentz
ducting a national candidate search
wasn’t without some drama.
Volusia County Chair Frank Bruno took issue with the initial contract that HAAA Chairman Ted Doran had negotiated
with Hentz, which would have paid him an annual base
salary of $140,000 and a performance bonus of $25,000 —
well above the $124,000 upper limit of the pay range for the
job that the County Council established last September.
Doran defended the contract, maintaining that he had
Volusia/Flagler
— Hilary Lehman
Buzz
The
■ Sunglass maker to shut Ormond plant
■ Auto dealership’s new owner plans $4M expansion
The rival company that acquired Ormond Beach
sunglass maker StyleMark Inc. in December has
decided to shut its packaging and distribution
center here by the end of next year — a decision
that will result in the layoffs of most of the plant’s
250 workers.
Alec Taylor, chief executive officer of FGX
International, said his company decided it made
more sense to consolidate its operations in
Smithfield, R.I., where it is based, rather than maintain an essentially duplicate operation in Ormond
Beach.
Taylor said his company will offer roughly 10
percent of the workers at the 250,000-square-foot
former StyleMark plant at Ormond Beach Airport
Business Park an opportunity to relocate to FGX’s
Rhode Island plant.
The rest will be laid off in phases over the next
21 months and will receive a severance package, he
said. The first round of layoffs will take place in late
April, with additional layoffs occurring every two to
four weeks after that.
“We had many of the same retail customers, so
it doesn’t make sense to package and ship sunglasses to CVS and Walmart from Ormond Beach
and reading glasses to the same customers from
Rhode Island when we can fill the lines at one place
in one order,” said Taylor in a March 6 telephone
interview.
StyleMark, prior to its sale, claimed to be the
world’s largest supplier of sunglasses. Its brands
included Nine West, Dockers, Reebok, Hello Kitty
and various Disney properties. FGX manufactures
and sells sunglasses sold under the Foster Grant,
Magnivision and Anarchy brands. FGX is the U.S.
subsidiary of Paris, France-based Essilor, a maker of
prescription eyeglass lenses and contacts.
Hendrick Automotive Group plans to invest nearly $4 million to upgrade
and expand its newly acquired Hendrick Honda Daytona dealership in
Daytona Beach.
The Charlotte N.C.-based auto dealership group — founded in 1976 by
Rick Hendrick, who also owns Hendrick Motorsports — bought the dealership last fall from Ross Hall.
Hall owned the dealership, which operated under the name Jon Hall
Honda, from 1984 until its sale. He purchased it from his dad, Jon Hall, who
opened it in 1971. The dealership is at 330 N. Nova Road.
The new construction will abut the south side of the existing showroom/sales offices, reaching toward Dr. Mary McLeod Bethune Boulevard.
Construction plans include a new pre-ownedvehicle sales office, a three-lane covered service
representative drive-through area as required by
Honda; a new customer waiting lounge; and a
new two-story tower of administrative offices
that will unite the existing showroom/sales
offices and the new area.
The dealership is also converting the former body shop behind the existing building
into a 12-bay vehicle service area. That would
nearly double the number of service bays.
Bodywork is being outsourced to area businesses, service manager J.D. Harwell said.
In addition to the expansion, the
dealership plans to add nearly
three dozen sales, service and
administrative jobs over
the next 18 months,
said Greg Schenk, the
dealership’s general
m a n a g e r. T h e
dealership currently employs
59 workers.
— Clayton Park
6
tried to keep in constant communication with the county
during the negotiations, and that Hentz was worth every
penny based on his qualifications and experience and how
the proposed compensation package compared with how
much other tourism executives earn nationally.
In the end, all groups were able to agree on a revised
contract that slightly reduced Hentz’s compensation package. The HAAA board officially extended an offer to Hentz on
March 16, which he immediately accepted.
“I’m just excited and looking forward to the challenge
and the opportunity,” Hentz said when contacted by phone.
BUSINESS REPORT ][ March 2012
— Bob Koslow
— Bob Koslow
Hendrick
TALE TAPE
OF
THE
0000987459
0000987884
Coming Next Month...
Local economic data at a glance
HOME SALES
Cover Story:
Number of existing homes sold:
VoLUsia
coUNTY
fLaGLer
coUNTY
JANUARY 2011
JANUARY 2012
496 494
130 101
JANUARY 2011
JANUARY 2012
SOURCE: Area Realtors associations
FORECLOSURES
Ratio of homes in some stage of foreclosure:
VOLUSIA COUNTY
IN
1 EVERY
739
IN
1 EVERY
449
FLAGLER COUNTY
IN
1 EVERY
156
IN
1 EVERY 232
January
01
“Focus on
construction and
development”
A number of area builders during the current downturn have
switched their focus to remodeling and renovations of existing properties.
We’ll talk to area builders to
find out how that strategy has
been working out for them.
January
011
January
01
January
011
SOURCE: RealtyTrac
Plus:
• “One-on-One,” a new monthly Q&A
with a mover and shaker in the business
community.
• “Moving Up,” a look at notable hires,
promotions and achievements of business
people across the region.
• “The Buzz,” a quick look at notable
AIRPORT PASSENGER TRAFFIC
Number of passengers arriving and/or departing
via Daytona Beach International Airport:
February 2012...50,350
February 2011...43,757
HoteL BeD tAX CoLLeCtIoNS
Volusia County
Flagler County
JAN. 2012:
JAN. 2012:
JAN. 2011:
$91,9
• “Business Seen,” a photographic
report of recent business events. (If you
attended an event, you might just see
yourself in Business Seen.)
• “How I Do It,” a tip from a local expert
about how to do business the right way.
• “5 minutes with ...,” a quick-read
SOURCE: Volusia County
$7,107
recent business deals, data and news
tidbits you can’t get anywhere else.
feature where readers can learn things
they don’t know about a high-profile
member of the business community.
• Calendar Of Upcoming
Business Events.
$69,71
JAN. 2011:
$,11
SOURCES: Volusia and Flagler counties
To advertise, call
386.681.2500
or email:
[email protected]
For editorial, call
total non-agricultural
employment locally:
386.681.2470
or email:
[email protected]
Volusia County
JAN. 2012: ,
JAN. 2011: 19,9
Flagler County
JAN. 2012: 8,0
JAN. 2011: 8,1
SOURCE: Florida Department of Economic Opportunity
March
2012
][ Volusia/Flagler BUSINESS REPORT
7
Flagler Realtors hear
about Wounded
Warrior project
T
he Flagler County Women’s Council of Realtors held
its first business resource meeting of the year
Feb. 7 at the Flagler County Association of Realtors
headquarters in Bunnell. The event featured a presentation by Denis Oliverio, a Marine Corps combat veteran
and representative of the Wounded Warrior Project. The
group has made the project a focus of its community
efforts in 2012. ■
Photo: Aaron London
Palm Coast Mayor Jon Netts, left, enjoys lunch with Ric and Honora
Giumenta at the Flagler County Women’s Council of Realtors business resource meeting.
Photo: Aaron London
Flagler County Women’s Council of Realtors officers, pictured, left to
right, Dawn Conciatori, Ana Dealmeida, Diance Nieminen, Linda
Ponsiek, with guest speakers Denis Oliverio and Teresa Nichols
attend the organization’s business resource meeting.
Business
Seen
Hendrick Honda Daytona grand opening
A
grand opening was held Feb. 24 for the new Hendrick Honda Daytona auto dealership at 330 N. Nova
Road in Daytona Beach. The dealership was previously known as Jon Hall Honda. It was renamed by its
new owners, Charlotte, N.C.-based Hendrick Automotive Group, which purchased it from the Hall family in
November. ■
Photo: Bob Koslow
Kevin Moore, owner of Moore Fine Foods, a catering and event
design business in Holly Hill, stands next to an ice sculpture his
company created for the Hendrick Honda Daytona grand opening
.
Send us
your photos
8
Volusia/Flagler
Photo: Bob Koslow
Matt Neusch, left, general sales manager at Hendrick Honda
Daytona, talks with Jim and Diana Anderson, the owners of the
Krispy Kreme Doughnuts and Coffee shop at West International
Speedway Boulevard and Nova Road in Daytona Beach, during the
auto dealership’s grand opening.
Photo: Bob Koslow
Daytona Beach Mayor Glenn Ritchey, right, reads a proclamation after presenting a key to the city to John Mendel, executive vice president of automobile
sales for American Honda Motor Co. Inc. during the official grand opening celebration for Hendrick Honda Daytona.
The Business Report welcomes submissions of photos from recent business events in the Volusia-Flagler area. Email submissions to [email protected] (300 dpi preferred;
limit one photo per email). Photos should include a brief description of the event, when and where it was held, the names of those visible in the picture, including their
company affiliation and title, and the name of the photographer. Please include your daytime phone number in case we need to contact you for further questions.
BUSINESS REPORT ][ March 2012
More: BUSINESS SEEN
Hospital hosts
“hard-hat tour”
F
lorida Hospital Flagler invited Flagler County
residents, community leaders and elected
officials to take a “hard-hat tour” of its new
Parkway Medical Plaza on Feb. 24. The $15 million
facility, at 120 Cypress Edge in Palm Coast, is set
to open in July. The 34,000-square-foot complex
will house physicians’ offices, a walk-in clinic,
adult and pediatric rehabilitation, imaging, laboratory and a women’s center. It is expected to create
20 positions when it opens. ■
Photo: David Massey
Photo: Aaron London
Flagler County Commissioner George Hanns, left, talks
with former Palm Coast City Councilman Holsey
Moorman before the Feb. 24 “hard-hat tour” of Florida
Hospital Flagler’s Parkway Medical Plaza.
Florida Hospital Flagler’s new Parkway Medical Plaza is
nearing completion. In this March 14 photo, David Ottati,
left, the hospital’s CEO, chats with the hospital’s business
development manager, Wally DeAquino, center, and Florida
Hospital Flagler Foundation Director John Subers, in front of
the future complex.
0000987658 PDFA
1
www.fpe-inc.com
March
2012
][ Volusia/Flagler BUSINESS REPORT
9
ONE ON ONE...
WITH JOHN
ADAMS,
GENERAL
MANAGER
OF ADAMS,
CAMERON &
CO., REALTORS
J
By TOM KNOX
BUSINESS WRITER
ohn Adams has twice experienced the extreme ups and
downs that can happen in an
industry.
He was chief operating officer
for an Internet startup in the late
1990s — near the height of the
dot-com bubble. He saw that
company rapidly grow to 300
employees and $40 million in
annual revenue.
The company eventually fizzled, as did many other Internet companies,
when the dot-com bubble burst in
10
Volusia/Flagler
2000-2001.
At the end of 2002, Adams returned to
Volusia County, where he grew up, to
become general manager of Adams,
Cameron & Co., Realtors, the Daytona
Beach-based real estate brokerage his
grandmother founded nearly 50 years ago.
The housing industry, both locally and
nationally, was in the midst of a spectacular
boom before it finally went bust in 2007.
Since then, Adams, who has a master’s
degree from Northwestern University, has
helped guide his company — the largest
real estate brokerage in the Volusia-Flagler
area — through the region’s long, slow, still
ongoing recovery from that real estate market downturn, which coincided with the
BUSINESS REPORT ][ March 2012
nation’s worst recession since the Great
Depression.
Adams recently sat down for an interview with the Volusia/Flagler Business
Report to offer his thoughts on what the
future holds for the local housing market.
Q: What’s your outlook on residential
and commercial real estate?
A: My sense is that the residential market has already begun its upswing.
A couple of interesting stats: Since 2008,
each year the number of transactions in
Volusia County, the number of home sales,
has increased. The other interesting stat is
we went from having 22,500 houses on the
market in Volusia-Flagler down to 12,300. It’s
Photo: David Tucker
an amazing story to see what’s going on in
the inventory. All of that’s been real positive.
There’s an old adage in real estate that
says commercial follows residential and I
think that’s true. When there are residential
(sales) transactions, it fuels a lot of other
industries (such as furniture and home
improvement businesses).
But, also, it’s just movement of money in
the economy, so it’s a very profitable thing
all the way around.
Commercial follows very closely
behind. And as long as we continue to see
that activity in residential, I’m hopeful commercial will pick up. As it is now, we’re seeing movement, but we haven’t seen the
same jump that we’ve seen in residential.
In residential, people always hear about
how terrible the housing market is. They
come in and there’s a home and they want to
put in a very aggressive offer.
What a lot of people don’t understand is
on the right buys, it’s not uncommon to have
multiple offers, so it’s a competitive environment.
I don’t know that we’re there yet in commercial, though we’re getting closer.
Q: What about after 2012 — what
might the market be like in 2015? You mentioned inventory going down, but prices are
still stagnant or low. What’s it going to take
to get median sales prices to stop being so low?
A: I think there are a few factors out
there that we really don’t have a lot of control over, and one is lending practices. Right
now, 50 percent of our transactions are cash,
with no financing involved. That’s unheard
of. I’ve never seen that.
During boom times, we were seeing 5
percent cash transactions, so it’s a major
change. I don’t know what the right mix is,
but I can tell you we’re seeing more investment activity because for first-time homebuyers it’s very difficult to come up with
cash to buy a home, and if they can’t qualify
under (current) lending regulations, it
makes it very difficult to get into something.
However, I don’t expect it to ever be as
loose as it was in 2004, and I think that’s a
mistake we made back then. Cash was very
easy to get. I think we can see a little bit of
change in the market from most companies
trying to find the right people to lend to. I
think that’s one thing that’ll change.
But on the lower end, we’ve already
seen a lot of that cleared out. It’s just not
available as it once was. For a while, we had
homes selling for under $50,000 and we’re
not seeing that as much. We’re seeing it
climb, climb, climb. It’s difficult to determine where that stops, but it certainly will
change the median sales price.
Q: Are you surprised that it’s taken so
long for things to get better?
A: It’s interesting because people didn’t
recognize the decline when it started, so if
you look at 2007 for example, the average
sales price was higher, but the number of
transactions was just gone.
We spent over a year when people were
not expecting the market had turned and I
think the same thing has happened coming
out of it. The number of transactions has
gone up, but there are still people who think
2005, and that’s just not going to happen.
0000987885
Q: How would you compare the housing
markets of Volusia and Flagler counties?
A: There are a number of submarkets
throughout Volusia and Flagler counties,
and what I would say is the areas that grew
rapidly about 10 years ago are the ones that
were most affected when the market
changed.
That’s obvious. Certainly we’ve got a
curve, and if you bought on the upswing of
that curve, you’re more likely to be
underwater.
When you look at Palm Coast, which
was largely developed during the upswing,
that’s been more affected than other areas
The Volusia/Flagler BUSINESS
REPORT is mailed each month
to thousands of business
owners and top level executives.
Photo: Peter Bauer
This building in DeLand is one of several Adams, Cameron & Co., Realtors offices throughout the VolusiaFlagler area.
the market is absolutely in the toilet. But
it isn’t.
We’ve got this consistent growth and I
think we’re already seeing a change in the
market and we’re going to continue to. I
don’t know how much longer it’ll be until
we’re actually recovered. There are also people out there and they’re waiting for a huge
growth like what occurred in 2003, 2004,
on the beach, or Ponce Inlet. At the same
time, Volusia has Deltona, which also grew
wildly on that upswing, and has the same
issues that Palm Coast has. It’s not necessarily anything they’ve done wrong.
■
Tom Knox can be reached at
[email protected] or at
386-681-2728.
Gradual improvement forecast for local real estate market
By TOM KNOX
BUSINESS WRITER
Here are the outlooks for the local
real estate market from some other
Volusia-Flagler area commercial and
residential brokers:
CLAUDE GARDNER, commercial broker
with Prudential Commercial Real Estate
Services in Daytona Beach:
“I’m sort of going against the grain. I
talked to a couple compadres yesterday and
they’re saying it’s going
to be like 2011 — that
we’re not coming out of
it — but I don’t think so.
I think we’re no longer
at the bottom. I think
GARDNER
we’ve just turned, not to
say it’s good, but turned. We’ve got users
coming back into the marketplace —
Never
Miss An
Issue!
people looking to start their business in
a location as opposed to investors coming in to steal properties — and the
users are finally realizing it’s not going to
be any cheaper.”
JIMMY MILLHOLLIN, residential broker
with Re/Max Flagstaff in Palm Coast:
“I think we’ll see continued flatness
for a bit and then, toward the end of the
year, a possible increase, not anything
substantial, maybe 1 or 2 percent. I’m
looking at a lot of bank-owned (properties) coming on at a slow pace, keeping
values down. Distressed property is still
going to be a determining factor for the
rest of the year. Condos are still not
doing as well. (We) still have a lot of
inventory out there. We’re trying to work
our way through that. We have sales
happening, but still at the low end. Very
few are over $400,000.”
CYNTHIA DELUCA, residential broker
The Volusia/Flagler BUSINESS
REPORT has a distribution of
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with Total Realty in DeLand:
“We’ve seen a big increase in activity, seen phone calls pick up, a lot more
sellers putting their house on the market
that are not in a distressed situation, so
that’s an improvement. We’ve got more
of a buyer’s market where the inventory
levels are lower than they were in years
past, so because supply is low we’ve got
multiple offers. In some situations, we’re
actually getting into small bidding wars
for buyers. We have a lack of inventory
for certain price ranges — mostly
$90,000 and $100,000. . . . Luxury is
starting to come back as well. People are
more confident in not losing their jobs,
and I think that has been a good indicator that they’re comfortable where
they’re at. So overall, we’ve seen some
good increases and some good sales in
the luxury price range.”
Call:
(386) 681-2500
and start your
subscription today!
Tom Knox can be reached at [email protected] or at 386-681-2728.
March
2012
][ Volusia/Flagler BUSINESS REPORT
11
5 Minutes ... With
JACK WHITE, White Challis Redevelopment
By HILARY LEHMAN
BUSINESS WRITER
➔
Jack White grew up in Daytona Beach, but after graduating from
Stetson University, he wanted to get away to New York City and
become a financial analyst.
When that didn’t work out, he came back to Daytona Beach and
decided to follow his family’s longstanding career path of real estate.
He said his motivation to redevelop urban and historic areas comes
from hearing stories from his parents and their friends about what
Q
Daytona Beach was like when they were growing up here.
White said he developed his first project, the Wall Street Lofts
condominium complex in downtown Daytona Beach which was
completed in 2007, to create a place where he and his wife, Kelly,
would like to live. They, in fact, do.
“I figured it would be one huge home if I
couldn’t sell any more (units),” he said. ■
What’s your favorite thing about downtown Daytona Beach?
playing.
A: I would probably say Saturdays. It’s a day
A: It’s a tie between Bonobo and I’ll say The White
Stripes. A lot of people say, “Do you know that your
name’s Jack White?” And I’m like, “Yeah, I do.”
in the life for us. We wake up, a lot of times
we go to yoga. We go get our breakfast burrito at Avocado Kitchen. A lot of times we
go to the farmers market. We’ll do some
sort of activity later in the evening. We’ll
have happy hour or something on the rooftop, we’ll
go to a Cinematique movie. . . . I could probably go
without getting in my car for an entire week.
What’s your best childhood memory from growing
up in Daytona?
A: Two things. One would be Dunn Toys. It (was)
heaven walking into a building that’s three stories of
toys, and I have a song that I could still recite, but I
won’t put you through that pain. It started,
“Welcome to the world of toys.” I liked Toys ‘R’ Us,
too, but this one was special because you could tell
it was a lot more intimate and more family-run, not
so big boxy.
The second one was where we lived on the
river, we lived in old 1896 home, and so there were
basically woods that surrounded our home. While
we lived in the city, we still had that almost forestlike feel around where we lived, and so my sister
and brother, we just loved
What’s your favorite band at the moment?
Is there something that people might be surprised to
learn about you?
A: I actually opened the (day’s trading on the) NASDAQ in ’01. I never got a job (on Wall Street), but it
was the pinnacle of what I thought I’d be, but then
the next six months of that were hell. I was like, I’ve
made it, and then no job. It’s a big disappointment
after that.
more of the cultures
that exist outside the
United States.
Professionally, a
very lofty goal is I
would love to help
establish our redevelopment efforts throughout
the state. That’s very
broad, but I guess I would
like to be a catalyst for
our downtowns to be
revived and help
create that
momentum.
What are some of your goals, personal or professional, that you have yet to accomplish?
A: Before you start getting into your job, you have
all these great goals. And then you start getting into
your job, and you’re like, I’m so bogged down I’ve
forgotten what I wanted to do. . . . I love to travel. I
used to travel a lot more. So I think personally, I’d
really like to travel a lot more and
try to visit different
continents and
see a lot
Photos: David TUCKER
BIO:
Name: Jack White
Title: Principal, White Challis Redevelopment Co.
Age: 33
Family: wife Kelly White, a city commissioner and
real estate agent. Jack White: “We don’t have any
kids. We always say our children are the buildings that
Jack White, left, chats with his wife Kelly, right, and Chris Challis, a partner in White Challis Redevelopment.
1
Volusia/Flagler
BUSINESS REPORT ][ March 2012
we own because they require constant attention.”
Education: Seabreeze High School; Stetson
University (majored in American Studies and Finance)
First job: Park ranger at Bulow State Park. “The
biggest day we ever had in income was like $9.”
☛
HOW I DO IT!
0000987887
eNGaGiNG
VoLUNTeers
By Jayne Fifer
Special to the Business Report
The power of an association is its ability to connect its members to each other. An
engaged membership makes that happen.
The question is how to engage them.
One way is with a robust volunteer
program.
People want to be involved. They want
to meet people and they want to make a
contribution, but they are extremely busy.
An association executive must make it
easy for his or her members to become
involved.
I do it at the Volusia Manufacturers
Association by asking members to work on
an ad hoc committee or short-term project.
Volunteers like clear objectives and a
defined timeline. Whether planning division
meetings for the year or a charity golf tournament, the process is the same. Develop a
checklist with the specific responsibilities,
persons responsible, and due dates.
Remember, everybody’s job is nobody’s job.
Each year, invite your members to an
orientation to remind them why you exist
and all the benefits, programs and services
you provide. Explain all the volunteer opportunities and let them choose the committees that appeal to them. For a particular
project, a personal phone call and request
will usually get the job done. Be sure to
update the volunteers with committee
schedules, follow up with meeting reports
and responsibility charts.
Appreciate and recognize your volunteers and the results they achieve with personal thank you notes, reports at meetings,
in the press and on your website. Most
importantly, make it fun!
Engaged members become champions
for your organization who will spread the
word about your good work and get other
members involved as well.
■
Jayne Fifer is president and CEO of the
Volusia Manufacturers Association. She can
be reached at [email protected]
or by calling
386-673-0505.
For more on the
association,
visit
www.VMA
online.com
on the Web.
Stick Your Nose Into
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multiple government locations, etc.
For more information or
to start your subscription call
386.681.2500
March
2012
][ Volusia/Flagler BUSINESS REPORT
1
COmEbaCk
poised for a
Area builders say they are off to a better start so far this year
COVER
STORY
National production homebuilder Maronda Homes has several houses under construction in the area including this two-story home on Sea Star Court in Palm Coast.
1
Volusia/Flagler
BUSINESS REPORT ][ March 2012
Photo: David Massey
0000981395 PDFA
FINANCIAL
SOLUTIONS
Here’s why the
mini-surge in new
home sales just
might continue.
By BOB KOSLOW
BUSINESS WRITER
While new home construction activity was down in 2011
as a whole, the year ended
with a modest uptick in sales
for a number of area builders.
That pickup, which some say has continued into the new year, has many builders
expecting to do much better in 2012.
“I had more customers in December
than I did the previous 11 months,” said Eric
Olsen, owner of Olsen Custom Homes in
Daytona Beach, which builds homes in both
Volusia and Flagler counties.
“I did three contracts in January. I can’t
remember three in one month (since the
housing market plunge in 2007),” Olsen
said. “I’m working with 30 to 40 customers
right now . . . Not all will build, but people
are seeing the bottom and a new house will
never be any cheaper than right now.”
Daytona Beach-based ICI Homes
reported a 40 percent rise in home sales for
the first two months of the year compared
with the same period a year ago in Volusia
and Flagler counties.
“We’ve been waiting for this for six
years,” said Kevin Mayes, Volusia-Flagler
market president for ICI. “With March
being typically one of our better months
and the start of the spring buying season,
it’s all good news.”
Area builders attribute the mini-surge
in new home sales to a combination of
lower prices, mortgage rates that continue
to be at or near record lows, and the gradually improving economy.
They also point to the steep decline in
land values as a major factor in helping
them shrink the price gap between new
homes and the many existing homes currently on the market.
The latter includes a still sizeable inventory of foreclosure properties, which have
pushed down home prices across the board.
The price gap between new and existing homes was further narrowed recently
when the Volusia County School Board
approved a two-year moratorium on its collection of impact fees for new construction,
which amounted to $6,066 per home.
That moratorium is set to expire at the
end of 2013, which
could spur an
increase in new
home construction,
especially as that
expiration
date
nears.
The Volusia
Building Industry
Association
has
been fighting to lift
the school district’s
impact fee on new
construction for the
Olsen
past several years.
“I give the
reduction in impact fees and our ability to
pass the savings on to the customer some
credit for our recent boost in sales at
Villages at Royal Palm (in Port Orange) that
are up more than 200 percent above last
year,” said Winston Schwartz, president of
Winston-James Development in South
Daytona. “And, we have the lowest interest
rates in our lifetime.”
Several cities — including Daytona
Beach, DeLand, Deltona, Edgewater and
Port Orange — have either eliminated, lowered or frozen their impact fees for new
homes in recent months as a way to encourage more construction activity.
Each new home built creates at least
three jobs, said Sandy Bishop, the Volusia
Building Industry Association’s executive
officer.
“Construction was such a big, big part
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0000987354
Top left to bottom right: Marcie Kirkland, Doreen Courtheyn, Phyllis Matthesen, Jerry Autry, Michelle Delaney and Melissa Diers
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March
2012
][ Volusia/Flagler BUSINESS REPORT
1
Residential building permits
in Flagler County
SOURCE: Flagler Home Builders Association
“I did three contracts in January. I
can’t remember three in one month
(since the housing market plunge in
2007). I’m working with 30 to 40
customers right now . . . Not all will
build, but people are seeing the
bottom and a new house will never
be any cheaper than right now.”
Eric Olsen, owner of Olsen Custom Homes
of Volusia’s economy, but it has been silent for a long
time,” she said. “Many of those empty homes used
to house tradespeople who have left the area seeking jobs. I think we may see a shortage of trade
workers, plumbers, carpenters and electricians.”
Taylor Morrison, a Scottsdale, Ariz.-based company, reports that it has already built and sold six
new homes in the first two months of 2012, a big
improvement over last year, said company
spokeswoman Kristin Vuckovic.
“It’s all those signs pointing to the economy
coming back,” she said of the recent increase in sales
for her company.
Vuckovic said her company may also be benefiting from the decision by some of its competitors to
pull out of the market here.
But while some builders have exited the VolusiaFlagler area market, the area has also seen the arrival
of a couple of new players.
St. Augustine-based Landon Homes recently
began building new homes in the Grande Champion
subdivision at the LPGA International community
in Daytona Beach.
Orlando-based A&M Homes started building
new homes in the Heritage Place subdivision in
DeLand last October.
“After investigating the area, we created a jointventure with the company that owns 71 lots here,”
said Ashley Burleson, president of A&M Homes.
Burleson, who previously led Engle Homes’
Orlando division that included Volusia County,
added: “We saw the activity that Adams Homes has
in here, (along with) Maronda Homes across the
street and Taylor Morrison across town, and thought
it would be worthwhile. There’s life here and we
think we can do 12 to 18 homes annually.”
A handful of area homebuilders have also
returned to building “spec homes” — homes built in
anticipation that buyers can be found for them once
they are finished. Building spec homes is a common
practice during housing booms, but is not generally
done during downturns.
“We bought a (house) lot cheap about a year ago
A Paytas Homes house under construction in the Promenade at Venetian Bay subdivision in New Smyrna Beach.
16
Volusia/Flagler
BUSINESS REPORT ][ March 2012
Photo: Bob Koslow
Ashley Burleson, president of A&M Homes, looks over construction plans for a new house the Orlando company is building in the Heritage Place subdivision in DeLand.
and thought it’s worth it now to take a shot and hope
it pays off,” said Luis Medeiros of New Coastal
Homes, which is building a spec home in the
Hidden Lakes subdivision in Palm Coast.
Medeiros said his company landed buyers for
three new homes in December and has already sold
two more so far this year.
While area homebuilders say they are pleased
that new home sales finally appear to be on the
upswing, they also noted several factors that are
keeping their enthusiasm in check.
— A rise in the cost of building materials,
especially concrete, drywall and steel, fueled by the
surge in gasoline prices.
— The growing likelihood that prices for
petroleum-based products, such as roof shingles
and carpet, will also be going up.
— Continued uncertainty about the economy,
which while steadily improving in recent months,
could easily take a turn for the worse.
The U.S. Environmental Protection Agency also
recently raised its standards for new homes to be
deemed of Energy Star — i.e., highly energy-effi-
Photo: Peter Bauer
0000986992
Residential
building permits
in Volusia County
SOURCE: Volusia County Economic Development Division
cient — quality. The new, more stringent,
standards took effect Jan. 1.
For builders seeking an Energy Star designation for their homes, the standards
mean higher building costs.
On the other hand, those stricter standards also translate into lower electrical
bills for their customers, which could make
the case for buying a new home — as
opposed to an older, less energy-efficient
home — even more compelling, even if an
older home has a lower asking price.
Said Mayes: “It’s up to the builder if they
want to seek the home designation.”
■
Bob Koslow can be reached at
[email protected] or at 386-6812285.
0000987656 PDFA
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March
2012
][ Volusia/Flagler BUSINESS REPORT
17
✒
THE LIST
Largest Residential Real Estate Firms | Ranked by number of area licensed agents
Firm name
Top Executive
Headquarters
Phone/website
Year
Established
No. of
Offices
No. of
Licensed
Agents
▲
Adams, Cameron & Co.
Robert L. Adams, CEO
600 S. Atlantic Ave.
Daytona Beach 32118
386-258-5500
www.adamscameron.com
1963
9
312*
▲
Watson Realty Corp.
William Watson Jr., Chairman
808 Dunlawton Ave.
Port Orange 32127
800-732-4145
www.watsonrealtycorp.com
1965
4
173
▲
Weichert RealtorsHallmark Properties
Steve Pilchick
404 S. Atlantic Ave.
Ormond Beach 32176
386-944-1080
www.weicherthallmark.com
1969
4
108**
4
▲
Realty Pros Assured
Bill Navarra
1450 W. Granada Blvd., Suite 1
Ormond Beach 32174
386-677-7653
www.therealtyprosonline.com
2008
2
96***
5
▲
Gaff’s Realty Co.
Andrea Davis
415 Dunlawton Ave.
Port Orange 32127
386-756-9999
www.gaffsrealty.com
1997
1
91****
6
▲
Re/Max Signature
Walter Borgen, Broker
3340 S. Atlantic Ave.
Daytona Beach Shores 32118
386-236-0760
www.searchdaytonarealestate.com
2005
1
54
7
Aswinder Suri
211 E. International Speedway Blvd.
Daytona Beach 32118
386-257-3948
www.exitrealty.com
2008
2
51
Michael Leadley
3510 S. Nova Rd., Suite 112
Port Orange 32129
386-944-2800
www.kwfloridapartners.com
2006
1
42
Chuck Warren, President
1 Florida Park Dr., S., Suite 1
Palm Coast 32137
386-446-2900
www.prudentialwarren.com
1995
2
40
Pat Collado
105 Cooper St.
New Smyrna Beach 32168
386-427-0002
www.patcolladorealestate.com
2005
3
40
Nancy Dance
1439 N. U.S. 1, Suite A6
Ormond Beach 32174
386-673-6022
www.century21sundance.com
1995
2
32
Sissy P. Spikes, Owner
1134 W. Granada Blvd.
Ormond Beach 32174
386-673-7001
www.remaxpropertycentreflorida.com
1994
1
28
13
Robert J. Marandino, Broker
739 Dunlawton Ave.
Port Orange 32127
386-760-3000
www.relocationdaytona.com
1986
2
26
14
▲
McColly Real Estate
Martha J. McColly
3118 S. Atlantic Ave.
Daytona Beach Shores 32118
386-756-8111
www.mccolly.com
1974
1
21
15
▲
Prudential Transact Realty
Sheriff Guindi
730 S. Atlantic Ave.
Ormond Beach 32176
386-677-1211
www.prudentialtransactrealty.com
1988
1
20
16
▲
Century 21 Choice Properties
Maria Saraco, Broker
430 Summerhaven Drive, Suite 200
DeBary 32713
386-574-9444
www.century21choiceproperties.com
1991
1
18
▲
Ponce Inlet Realty Inc.
Ann Crane, Owner/Broker
4000 S. Atlantic Ave.
Wilbur-by-the-Sea 32127
386-761-3004
www.poncerealty.com
1994
1
17
▲
Realty Executives
The Fun Coast Team
Scott Nieminen
185 Cypress Point Pkwy., Suite 4
Palm Coast 32164
386-447-3001
www.realtyexecutivesfuncoast.com
1998
1
16
▲
Wendy Powers Realty Inc.
Wendy L. Schreiner, Broker
1100 Ocean Shore Blvd., Suite 6
Ormond Beach 32176
386-441-9900
www.wendypowers.com
1995
1
15
▲
Re/Max Oceanside
Donna Tofal, Broker/Owner
2561 Moody Blvd. Flagler Beach 32136
386-439-1612 www.rmoceanside.com
2003
1
13
▲
Century 21 A.H Stone
& Associates
Raymond Rivela, Broker
483 S. Nova Rd.
Ormond Beach 32174
386-673-3000
www.century21a.h.stone.com
1977
1
11
22
▲
Arthur Kowitz Realty
Arthur Kowitz
1501 Ridgewood Ave., Suite 215-217
Holly Hill 32117
386-677-7678
www.arthurkowitzrealty.com
1989
1
10
23
Parkside Realty Group
Sam Perkovich, Broker/Owner
210 Old Kings Rd., South Suite 500
Flagler Beach 32136
386-693-4804
www.parksiderealtygroup.net
2010
1
8
1
2
3
▲
Exit Realty of Daytona
8
▲
Keller Williams Realty
Florida Partners
9
▲
Prudential Warren Real Estate
9
▲
Collado Real Estate
11
▲
Century 21 Sundance Realty
▲
Re/Max Property Centre
▲
Triangle Realty
12
17
18
19
20
21
▲
This list originally ran in the 2012 Book of Lists. It has been updated to reflect changes and additions. * Includes 202 sales associates and 110 referral associates **Includes all offices in Volusia and Flagler counties ***
Includes 75 sales associates and 21 referral associates **** Includes 56 sales associates and 26 referral associates
18
Volusia/Flagler
BUSINESS REPORT ][ March 2012
0000987620
2 Business
B2B D I r e c t o r y
Business
Banking
computer Services
Space Coast
Credit Union
800-447-7228
[email protected]
sccu.com/business
ext. 9533
Providing business banking and lending solutions for area
business owners. Learn more about SCCU Business
Services by calling Dale or visit sccu.com/business
Fitness
Volusia Flagler
Family YMCA
761 E. International Speedway Blvd.
DeLand, FL 32724
386-738-9622
www.vfymca.org
www.facebook.com/vfymca
Corporate Wellness Program
At the Y, we know everyone needs to feel their best to do their best at home
and at work. That’s why we offer companies discounted rates and access to
over hundreds of wellness and fitness classes every week.
Meetings
Sunset Harbor Yacht Club
861 Ballough Road
Daytona Beach, FL 32114
386-947-9900
[email protected]
www.sunsetharboryc.com
At Sunset Harbor we have a sophisticated look, places to work
with an extraordinary atmosphere. Membership allows you to
create richer connections on issues relevant to your business.
EmbroidMe of Daytona Beach
Holland Financial
386-304-0847
386-255-5880
386-671-7526
www.JBTonline.com
We specialize in computer sales, networks, monitoring,
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Insurance
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www.hollandfinancial.com
The largest embroidery, screen printing and promotional
product company in the world.
386-734-9642
www.pageinsuranceagency.com
Our mission is to provide straight-forward and personalized
solutions - like financial planning and investment management - that help our clients improve the quality of their lives.
Jewelers
Hayward Brown, Inc.
202 Seabreeze Blvd.
386-252-5546
[email protected]
www.haywardbrown.com
General Insurance Agency offering personal and commercial
property, casualty, life, health, disability and annuities.
Home, Auto, Business, Workers Compensation and Bonds.
tax consulting
Demos Tax
Consulting
200 E. Granada Blvd.
Suite 208, Ormond Beach
386-243-0336
[email protected]
www.demostax.com
Depth in knowledge in tax advice at your service. We offer
competent tax preparation and consulting solutions. Free
e-filing. 20 YEARS EXPERIENCE!
Manufacturing
Custom Designed
MARKETING
SOLUTIONS
Office: 386.238.4001
140 S. Beach St., Ste. 304, Daytona Beach • 386.238.4001
Florida Production
Engineering
Tom Cook Jeweler
150 S. Beach St.
Daytona Beach, FL
2 East Tower Circle
Ormond Beach, FL 32174
386-255-1468
386-677-2566
www.tomcookjeweler.com
Established more than 100 years ago, Tom Cook Jeweler is
committed to bring a standard of excellence and quality
service to all its customers. We are also the official Rolex
dealer of Volusia County.
www.fpe-inc.com
For over 30 years FPE has been a leader in the engineering
and manufacturing of plastic injection molded components
and assemblies.
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JBT & Associates
925 Beville Road, Suite #9
South Daytona, FL
Dale Howlett
embroidery
CONTINENTAL PROPERTY SERVICES, INC.
444 Seabreeze Blvd., Ste. 600, Daytona Beach
Phone 386.238.7400 • Fax 386.257.5003
www.cpsdaytona.com
March
2012
916 S. Nova Road, Ormond Beach
386-673-1005
Daytona Data Storage
][ Volusia/Flagler BUSINESS REPORT
19
à MOVING UP
Rautenberg
Parks
Greg Rautenberg has been promoted to
agency manager in the Insurance Division
at Vision HR, Daytona Beach, and will oversee all areas of insurance for life, health,
property and casualty.
Herb Parks has joined the company as
an insurance agent, selling life, health, property and casualty insurance to clients.
Ron Thomas, Debbie Carter and Amy
Strong have joined Realty Pros Assured,
Ormond Beach, as real estate agents.
Thomas holds certifications as a building
contractor and inspector and in mold
assessment. Carter is re-entering the real
estate business after a 10-year hiatus. Strong
has been a licensed Realtor in Florida,
Mississippi and Louisiana for eight years.
Dwight Bailey has joined Adams,
Cameron & Co., Realtors, Ormond Beach,
and will work from the firm’s office on
South Atlantic Avenue. He is a member of
the Daytona Beach, Florida and national
associations of Realtors.
Jay Wahlin has also joined Adams,
Cameron & Co., Realtors, in the company’s
Notable hires, promotions and achievements in Volusia and Flagler counties
Thomas
Carter
Wahlin
West Granada Boulevard office. He spent
the last 12 years originating residential and
commercial mortgages and is a member of
the Daytona Beach, state and national associations of Realtors.
Dan Connell has joined 100 Plus Realty,
Palm Coast, as a sales associate. He
previously worked in the health care industry in New Jersey.
Dr. Nermeen Saleh, a family medicine
physician, has joined the medical staff of
Florida Hospital Fish Memorial, Orange
City. She completed the family medicine
residency program at Florida Hospital
Orlando and earned her medical degree at
Xavier University School of Medicine in
Atlanta.
Dr. Stephen Reed, an orthopedic surgeon, has also joined the hospital as its first
medical director for Orthopedic Services.
He earned his medical degree from the
University of South Florida and completed
an internship and residency in orthopedics
at the University of South Carolina.
Connell
Saleh
Reed
Priscilla Arzivian, a Realtor with Better
Way Realty, Ormond Beach, has earned the
Short Sale and Foreclosure Resource designation from the National Association of
Realtors. She was also the company’s top
producer for listings and sales in January.
Dr. Arnold Alqueza has joined Volusia
Hand Surgery Clinic, Port Orange. He is
trained in upper extremity surgery and performs a variety of procedures on the shoulder, wrist, hand and elbow. He is a graduate
of the U.S. Naval Academy and the
University of Florida. He completed his
internship, residency and fellowship in
Boston.
Monique Dilling has joined The Callan
Group, Ormond Beach, as a senior marketing consultant. She previously managed her
family graphic design firm and full-service
agency in Fort Lauderdale.
Lisa Forte has joined Exit Realty,
Daytona Beach, as a Realtor. She is experienced in organizing corporations’ sale operations, business and marketing plans, as
Arzivian
Alqueza
well as local events. She will continue to
offer Magna software to the vacation
ownership industry.
Sharon Brooks Logan, an Ormond
Beach attorney, was recently recertified as a
specialist in real property law by the Florida
Bar Board of Legal Specialization and
Education. As a specialist, she has substantial experience in real estate law and shows
professionalism and ethics in her practice.
Jeri Ostuw has joined Snell Legal, The
Business Lawyers, Daytona Beach, as an
associate attorney. She earned a bachelor’s
degree from Rollins College and her law
degree from Stetson College of Law.
Lavon Mullins has joined Adams,
Cameron & Co., Realtors, Port Orange, and
will work from the firm’s office on
Dunlawton Boulevard. She is an eighth generation Floridian and previously owned and
operated a business in Ormond Beach.
Mullins is a member of the Daytona Beach,
state and national associations of Realtors.
Send us your business news! The Business Report welcomes submissions of announcements about your company’s recent new hires, staff promotions and industry and/or
community awards. Email announcements and photographs (individual headshots only; 300 dpi preferred) to [email protected]. Moving Up announcements should include name
and new title of the person, the company’s name, and the city where that person works or will work. Please include the person’s previous company and title.
0000987875
0000987181 PDFA
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0000982682
THE CALENDAR
Upcoming local business events
April
Thursday 12
Tuesday 24
Thursday 5
SOUTHEAST VOLUSIA CHAMBER OF COMMERCE business after hours, 5-7 p.m., Marine
Discovery Center, 520 Barracuda Blvd.,
New Smyrna Beach. Co-hosted by Merrill
Lynch Wealth Management. Information:
386-428-2449.
DELAND AREA CHAMBER OF COMMERCE Get
Connected luncheon, 11:30 a.m.-1 p.m.,
Mulligans Tavern, Victoria Hills Golf Club, 300
Spalding
Way,
DeLand.
Information:
386-734-4331.
PORT ORANGE SOUTH DAYTONA CHAMBER OF
COMMERCE morning mix and mingle, 8 a.m.,
Lindley’s Nursery & Garden Center, 1232 W.
Canal St., New Smyrna Beach. Information:
386-761-1601.
Wednesday 25
HOLLY HILL CHAMBER OF COMMERCE business after hours, 5 p.m., Office Place, 1609
Ridgewood Ave., Holly Hill. Information:
386-255-7311.
Friday 6
DAYTONA REGIONAL CHAMBER OF COMMERCE
First Friday lunch, 11:45 a.m.-1 p.m., Carrabba’s
Italian Grill, 2200 International Speedway Blvd.,
Daytona Beach. Information: 386-523-3681.
Tuesday 10
VOLUSIA MANUFACTURERS ASSOCIATION
Social Media for Human Resources, 7:45-9 a.m.,
Daytona Beach International Airport,
700 Catalina Drive, Daytona Beach.
Presented by the Human Resources Division.
Information: 386-673-0505 or email
[email protected].
WEST VOLUSIA REGIONAL CHAMBER OF
COMMERCE AM Connection – DeBary, 8 a.m.,
Gateway Center for the Arts, 880 N. U.S. 17-92,
DeBary. Cost: Free for members, $10 for guests.
Information: 386-490-4606.
DELAND AREA CHAMBER OF COMMERCE
coffee with the Chamber, 8 a.m., Sandhill Golf
Course, 800 E. Euclid Ave., DeLand.
Information: 386-734-4331.
Tuesday 17
HOLLY HILL CHAMBER OF COMMERCE
quarterly breakfast meeting, 7:30 a.m., Bishops
Glen, 900 LPGA Blvd., Holly Hill. Information:
386-255-7311.
WEST VOLUSIA REGIONAL CHAMBER OF COMMERCE AM Connection – DeLand, 8 a.m.,
Clarion Hotel, 350 E. International Speedway
Blvd., DeLand. Cost: Free for members, $10 for
guests. Information: 386-490-4606 or email
[email protected].
DELAND AREA CHAMBER OF COMMERCE business after hours, 65-6:30 p.m., Bauer &
Associates, 223 S. Woodland Blvd., DeLand.
Information: 386-734-4331.
DAYTONA REGIONAL CHAMBER OF COMMERCE
business after hours, 5:30-7:30 p.m., location to
be announced. Information: 386-523-3681.
Wednesday 11
Wednesday 18
PORT ORANGE SOUTH DAYTONA CHAMBER OF
COMMERCE Business Women’s Council, 11:30
a.m., Riverside Pavilion, 3431 Ridgewood Ave.,
Port Orange. Information: 386-761-160.
VOLUSIA MANUFACTURERS ASSOCIATION
plant tour, 9 a.m., Solar-Fit, 1523 Ridgewood
Ave., Holly Hill. Information: 386-673-0505 or
email [email protected].
ORMOND BEACH CHAMBER OF COMMERCE
Business Sparkler, 5-7 p.m., Country Inn &
Suites, 5802 Journey’s End Way, Port Orange.
Information: 386-677-3454.
Thursday 19
WEST VOLUSIA REGIONAL CHAMBER OF COMMERCE Bounce Hall of Fame celebration, 5:307:30 p.m., Clarion Hotel, 350 E. International
Speedway Blvd., DeLand. Information:
386-307-5939.
FLAGLER COUNTY CHAMBER OF COMMERCE &
AFFILIATES, business after hours, 5:30-7:30
p.m., Victor’s Tile Plus, 3335 N. State St.,
Bunnell. Information: 386-437-0106.
Never
Miss An
Issue!
SOUTHEAST VOLUSIA CHAMBER OF COMMERCE general membership luncheon, noon,
Hidden Lakes Golf Club, 35, Fairgreen Ave., New
Smyrna Beach. Information: 386-428-2449.
The Volusia/Flagler BUSINESS
REPORT is mailed each month
to thousands of business
owners and top level executives.
Thursday 19
PORT ORANGE SOUTH DAYTONA CHAMBER OF
COMMERCE “A Tasteful Affair,” 5:30 p.m., Tavern
& Chapel in the Garden, 5123 S. Ridgewood Ave.,
Port Orange. Local restaurant and caterers
showcase, sponsored by Bright House
Networks. Information: 386-761-1601.
The Volusia/Flagler BUSINESS
REPORT has a distribution of
about 10,500 and increases
daily. It is mailed to 7,000+
businesses that have a strong
impact on our community,
many of which have requested
to receive the publication.
DAYTONA REGIONAL CHAMBER OF COMMERCE
Eggs & Issues, 7:45 a.m., Gene’s Steakhouse,
3674 W. International Speedway Blvd., Daytona
Beach. Speaker to be announced. Information:
386-523-3681.
Thursday 26
Not on the list?
SOUTHEAST VOLUSIA CHAMBER OF COMMERCE Crystal Apple Awards, noon-1:30 p.m.,
Smyrna Yacht Club, 1201 S. Riverside Drive, New
Smyrna Beach. Information: 386-428-2449.
Volusia/Flagler Businesses can
receive copies mailed to their
business address FREE!
VOLUSIA MANUFACTURERS ASSOCIATION
general membership meeting and dinner, 5:30
p.m., Daytona Beach International Airport,
700 Catalina Drive, Daytona Beach.
Information: 386-673-0505 or email
[email protected].
Out of market businesses or
to have issues mailed to your
residence is $29 per year.
Friday 27
Call:
SOUTHEAST VOLUSIA CHAMBER OF COMMERCE coffee with the Chamber president, 7:30
a.m., Baldwin Brothers Cremation Society, 1
North Causeway, New Smyrna Beach.
Information: 386-428-2449.
(386) 681-2500
and start your
subscription today!
Send us your events!
Email notices of upcoming business events for possible inclusion in the Calendar at least 30 days in advance of the event to
[email protected]. Events must be held either in Volusia or Flagler counties and must be of a business nature.
March
2012
][ Volusia/Flagler BUSINESS REPORT
1
✒
THE LIST
Largest Commercial Real Estate Firms | Ranked by value of property sold or leased in 2011
Address
Phone/website
Total Value of property
sold or leased in 2011
William S. Moss, Sr. Managing Director,
Erik Poole
189 S. Orange Ave., Suit 1900
Orlando 32801
407-839-3140
www.cbre.com/bill.moss
$70,000,000
Claude Gardner
120 S, Palmetto Ave.
Daytona Beach 32114
386-253-8565
www.daytonacommercialrealestate.com
$39,034,000
Jack Mounteer Jr.
444 Seabreeze Blvd., Suite 1000
Daytona Beach 32118
386-290-9667
www.charleswayne.com
$31,370,708
John Wannamaker, Broker
1019 Town Center Dr., Suite 200
Orange City 32763
386-775-8633
www.cbcaigroup.com
$27,146,956
5
Coldwell Banker
Commercial Benchmark
Edward Schwarz, GG Galloway,
Nic Nicholson
570 Memorial Circle, Suite 300
Ormond Beach 32174
386-672-8520
www.cbcbenchmark.com
$26,236,205
6
Robert L. Adams, CEO
600 S. Atlantic Ave.
Daytona Beach 32118
386-258-5500
www.adamscameron.com
$12,853,000
Arthur Kowitz
1501 Ridgewood Ave., Suite 215-217
Holly Hill 32117
386-677-7678
www.arthurkowitzrealty.com
$12,200,000
Bill Navarra
1450 W. Granada Blvd., Suite 1
Ormond Beach 32174
386-677-7653 (Main)
386-441-7653 (Beachside)
www.therealtyprosonline.com
$5,320,000
Bill Roe, Broker
Tom Alcorn, Broker Associate
3500 S. Atlantic Ave.
New Smyrna Beach 32169
386-428-0975
www.oceanprops.com
$4,000,000
Roger Baumgartner, Owner/Broker
101 N. Woodland Blvd., Suite 100
DeLand 32720
386-734-1665
www.thebaumgartnerco.com
$3,271,000
Donna Tofal, Broker/Owner
2561 Moody Blvd.
Flagler Beach 32136
386-439-1612
www.rmoceanside.com
2,500,000
Walter Borgen
3340 S. Atlantic Ave.
Daytona Beach Shores 32118
386-236-0760
www.signature.florida.remax.com
$1,691,000
Rob Robinson, Broker/Owner
1 Hargrove Grade, Suite 1
Palm Coast 32137
386-445-9494
$1,500,000
Marcia E. Barnett, Broker/Owner
3301 S. Ridgewood Ave.
Edgewater 32141
386-426-7234
www.barnettgroupinc.com
$1,200,000
Pat Collado
105 Cooper St.,
New Smyrna Beach 32169
386-427-0002
www.patcolladorealestate.com
$637,000
City Realty
Editha Sander
150 Magnolia Ave.
Daytona Beach 32114
386-767-5609
www.cityrealtycompanyofdaytona.com
$100,000
▼
CB Richard Ellis
2
▼
Prudential Commercial
Real Estate FL
3
▼
Charles Wayne Associates LLC
▼
1
Coldwell Banker
Commercial AI Group
▼
Adams, Cameron & Co.
▼
Arthur Kowitz Realty
▼
Realty Pros Assured
▼
Ocean Properties
10
▼
The Baumgartner Co.
11
▼
Re/Max Oceanside*
12
▼
Re/Max Signature
13
▼
Commercial World Inc*
14
▼
The Barnett Group Inc.
15
▼
Collado Real Estate
16
▼
4
7
8
9
Upcoming
lists:
Top Local Executive
▼
Company name
Volusia/Flagler
■ APR. 30 Area’s Largest Home Builders
BUSINESS REPORT ][ March 2012
For more
information
call: 386-681-2470
This list, which was printed in the 2012 Book of Lists was updated with changes. The previous list was ranked by number of agents; this list is ranked by value of property sold or
leased in 2011.
*Re/Max Oceanside and Commercial World Inc. merged after this survey was completed.
The information on this list was compiled by telephone survey. Only firms that responded
to the survey were included on the list. For more details, contact Clayton Park at [email protected].
Builders score victory with lifting of school impact fees
By BOB KOSLOW
BUSINESS WRITER
The cost to build a new home in Volusia
County was recently trimmed by $6,066
when the Volusia County School Board
agreed earlier this year to lift the public
school district’s collection of impact fees on
new construction projects in the county for
two years.
The impact fee moratorium, retroactive
to Jan. 1, will be in effect through the end of
next year.
Area builders hope the temporary lifting
of impact fees will result in giving them a
boost similar to the small bump in sales that
occurred a couple of years ago when the federal government offered an $8,000 tax credit
to first-time homebuyers. That program,
which began in late 2008, expired in
mid-2010.
The moratorium on school impact fees is
already having a positive impact, area
builders say.
“We assumed they were coming and
we’ve been passing along those savings,” said
Jim Mather, general manager of Paytas
Homes, which is building homes in New
Smyrna Beach and Port Orange. “It’s been a
big help. We have six contracts (for new
homes) in Promenade at Venetian Bay
already in the first two months of this year.”
The school board’s decision settled a
lawsuit that the Volusia Building Industry
Association filed against the school district
in 2008. The suit
challenged a 2005
impact fee revision.
The association
argued that the formula for determining
the fee was
misapplied.
Builders, at the
time the suit was
filed, were already
Fitzsimmons
struggling, hard hit by
the bursting of the housing market bubble
the previous year, which preceded the
nation’s worst recession since the Great
Depression.
What might have happened if the
Volusia Building Industry Association had
prevailed in its case four years ago?
Would builders have built more homes
in 2008 and 2009, possibly creating more
empty houses, more foreclosures and a
worse housing crises today?
“I don’t think it would have mattered
back then,” said West Volusia home builder
Bob Fitzsimmons, a past-president of the
Volusia Building Industry Association.
“Things were well on their way down hill in
2008,” he said.
Fitzsimmons is the CEO of Gallery
Homes in DeLand.
Mather of
Paytas Homes said
builders in 2008
were past the point
of building homes
on speculation
without buyers.
The big challenge
for builders, at the
time, was finding
qualified buyers,
Mather
he said.
“We would not have built more houses at
that point where we would be sitting on
more empty house now. I would not go that
far,” he said, and added that he couldn’t think
of many instances for his company where a
potential sale was lost because of additional
cost created by the school district’s
impact fee.
Winston Schwartz, president of
Winston-James Development in South
Daytona, offered a similar assessment.
“We were building and selling all we
could up to that point so dropping the cost
$6,000 would not have mattered,” he said.
Even if the Volusia Building Industry
Association had sued the school district and
prevailed in its case in 2005, the year the
impact fees went into effect, the current glut
of existing homes on the market probably
would not have been much larger, area
builders said.
“In that market, even if we lowered our
prices $6,000, home prices were appreciating
$5,000 to $10,000 a month, so a $6,000
impact fee would not have made any
difference one way or the other,”
Fitzsimmons said.
Impact fees did not deter the housing
boom in the early and middle parts of the last
decade and would not have caused more
problems today if they were removed then,
said Paul Thompson of the Florida Home
Builders Association.
“Demand was strong, interest rates were
low and we had a positive economy. Those
were the drivers,” Thompson said. “It’s hard
to believe that impact fees played a
significant role to the detriment of the
housing market.”
■
Bob Koslow can be reached at
[email protected] or at 386-681-2285.
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March
2012
][ Volusia/Flagler BUSINESS REPORT
0000987614
L-R: John Reeves, William E. Buchanan, J. Wes Timko,
Charlie Scrabis, Jeff Kulzer, Richard Cooper
1400 Hand Ave., Ormond Beach
(386) 677-4761
www.mitchellnoel.com
4867 NW Palm Coast Parkway, Palm Coast
(386) 597-2881
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Volusia/Flagler
BUSINESS REPORT ][ March 2012