Here - Gatehouse Media

2016 Media Kit
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Daytona / New Smyrna / West Volusia / Flagler
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Welcome to The Pennysavers
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Daytona / New Smyrna / West Volusia / Flagler
In a world of increasing advertising
options, newspapers continue to be the
most trusted medium and the top choice
for shopping and checking advertising.
We offer a comprehensive selection of
quality digital and print products to
help grow business and more easily
navigate the market’s competitive media
landscape.
The Pennysavers have been a part of our
community since 1981. The publication
has five editions: the New Smyrna Beach
Pennysaver, with coverage of Oak Hill,
Edgewater and New Smyrna Beach; the
Daytona Pennysaver, with coverage from
Port Orange to Ormond Beach; the West
Volusia Pennysaver, with coverage of all
the West Volusia cities such as DeLand,
Deltona, Debary and Orange City; and
the Flagler Pennysaver, with coverage of
Flagler Beach, Palm Coast and Bunnell.
The Pennysavers circulation is verified by
the Circulation Verification Council to
ensure accuracy. The publication’s 100%
free home delivery, racks in high traffic
areas and online presence results in high
market penetration. The Pennysavers have
earned the trust of local residents, area
visitors and businesses as “the place to
look” when searching for homes, vehicles,
bargains, coupons and sales. Put your
business on the map and keep it there
with the dominant distribution and
impressive reach of The Pennysavers.
The Pennysavers are proud
to be part of GateHouse Media.
National Economic Outlook
The U.S. economy continues to improve and local markets mirror this
progress. Here are some of the top trends:
The Real Estate Market
Median Sales Price of Existing Homes
In addition to recent increases
in home sales, the median sales
price has
increased
significantly
over the past few years.
Source: National Association of Realtors
* Jan-June average
2012
$176,800
2013
$197,100
2014
$208,300
2015*
$215,700
Retail Sales
Retail Sales have been on an
upward
trend since 2009.
Annual
Retail Sales
$2,641
$2,727
$2,868
$2,980
$3,083
$3,191
(in Billions)
2009
2010
2011
2012
2013
2014
Source: National Retail Federation
The unemployment rate has been
Unemployment
steadily decreasing.
We can help guide
your business
through these positive trends and take advantage of the improving
economy by reaching your most desirable potential customers.
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Daytona / New Smyrna / West Volusia / Flagler
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Market Profile Volusia and Flagler Counties, FL
Total Adults 498,663
St. Augustine
Flagler
Flagler Beach
Gender
Men
239,653 48%
Women
259,010 52%
Daytona Beach
Volusia
DeLand
Age
18-34
35-44
45-54
New Smyrna
55+
Beach
Orlando
115,53223%
63,448 13%
80,486 16%
239,197 48%
Education (adults age 25+)
College Graduate
136,561
Some College, no degree 104,175
High School Graduate 152,581
Other
54,344
Total Population
609,006
Total Households
254,992
Average Household Income
55,833
$
31% 23%
34%
12%
Total Households 254,992
Home Ownership
Own
Rent
185,89973%
69,093 27%
Household Income
Under $35,000
$35,000-$49,999
$50,000-$74,999 $75,000+
106,673 42%
44,940 18%
46,104 18%
57,27522%
Children at Home
64,60725%
Source: 2015 Nielsen - Volusia, Flagler Counties, FL
Daytona / New Smyrna / West Volusia / Flagler
Consumer
Consumer
ConsumerExpenditures
Expenditures
Expenditures
Total Annual Consumer Expenditures
for the Market
$
(in millions)
11,910
Key Consumer categories
Expenditure
(in millions)
Apparel and Services
$824
Contributions
$317
Education
$313
Food at Home
$1,378
Food Away from Home and Alcohol
$945
Health Care
$1,527
Household Furnishings & Appliances
$554
Housing Related Expenses
$1,295
Personal Care Products and Services
$231
Pet Expenses
$158
Sports & Entertainment
$1,229
Transportation & Auto Expenses
$2,304
Average Annual Consumer
Expenditure (per household)
46,707
$
Source: 2015 Nielsen - Volusia, Flagler Counties, FL
The Pennysavers will help you
increase your sales.
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Daytona / New Smyrna / West Volusia / Flagler
Reader Profile
710
out of
Pennysaver readers
frequently purchase
products or services
seen in the ads.
Daytona
Edition
42% Men
58% Women
49% Adults Age 18-54
51% Adults Age 55+
42% HHI under $50,000
58% HHI $50,000+
36% College Graduates
31% Some College
32% High School Graduates
Flagler
Edition
42% Men
58% Women
38% Adults Age 18-54
62% Adults Age 55+
39% HHI under $50,000
61% HHI $50,000+
28% College Graduates
36% Some College
35% High School Graduates
New
Smyrna Edition
42% Men
58% Women
44% Adults Age 18-54
56% Adults Age 55+
38% HHI under $50,000
62% HHI $50,000+
29% College Graduates
40% Some College
28% High School Graduates
Source: CVC Audit, 2014
West
Volusia Edition
46% Men
54% Women
56% Adults Age 18-54
44% Adults Age 55+
36% HHI under $50,000
64% HHI $50,000+
28% College Graduates
40% Some College
30% High School Graduates
The Pennysavers
reach your
most profitable
customers.
Daytona / New Smyrna / West Volusia / Flagler
Multi-Media Solutions
The Pennysavers are the
one source
for your customized solution.
PRINT PRODUCTS
We offer a large variety of print
products and other creative
solutions to grow your business:
Special Sections
Magazines
Preprints
We deliver
shoppers to your business.
Nobody delivers like the
Pennysavers.
How to Reach Us
floridapennysavers.com
Daytona Pennysaver
(386) 677-4262
454 S Yonge St. • Ormond Beach, FL 32174
New Smyrna Pennysaver
(386) 423-2300
223 Canal St. • New Smyrna Beach, FL 32168
Flagler Pennysaver
(386) 437-5971
2729 E Moody Blvd • Bunnell, FL 32110
West Volusia Pennysaver
DeLand: (386) 736-2880
Orange City: (386) 774-2817
1422 N Woodland Blvd • DeLand, FL 32720
(800) 218-2186
Daytona / New Smyrna / West Volusia / Flagler