Media Kit `04 (Print) - Advertise With Us! - News

Your Guide to the Daytona Beach
METRO MARKET
2011-2012
Welcome to the Fun Coast
From sparkling beaches on the east coast to beautiful parks and
rivers in the west, the Daytona Beach market area is a highly
desirable place to live and work. Residents and visitors enjoy
retail and commercial expansions, a moderate cost of living,
nationally respected schools, natural beauty, a mild climate, and
boundless recreational and cultural opportunities.
The News-Journal provides comprehensive coverage to the entire
area, which encompasses both Volusia and Flagler counties, an area
of more than 600,000 residents. This diverse, growing area presents
an excellent sales and marketing opportunity for businesses.
The area’s convenient location aids business and tourism
Daytona Beach International Airport is served by a variety of
airlines allowing business and vacation travelers convenient access
to the Daytona Beach area. Interstate 95 and 4 and Daytona
International Airport provide convenient national access. Other
major roads leading to the area are U.S. Highway 1, U.S. Highway 92,
and State Road A1A, Florida’s scenic coastal highway. These roads
also provide convenient transportation within the two-county area
from south to north and east to west, aiding both business and
leisure travel. Orlando International Airport is 75 miles to the
southwest and Orlando Sanford Airport is 35 miles away.
Halifax River, Port Orange
Gemini Springs, DeBary
Fishing and pleasure boats
use Ponce Inlet Harbor as
their base of operations. The
nearby ports of Cape
Canaveral and Jacksonville
serve the marine shipping
needs of business. Amtrak
serves Volusia County with a
stop in DeLand.
Palm Coast
Flagler Beach
Contents:
Ormond Beach
Unique Characteristics
of the Market . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Market Definition . . . . . . . . . . . . . . . . . . . . 4
Economic Bases . . . . . . . . . . . . . . . . . . . . . . 6
Higher Education . . . . . . . . . . . . . . . . . . . . 7
Population Characteristics . . . . . . 8
Retail Environment . . . . . . . . . . . . . . . . 1 0
News-Journal Readership . . . . . . . . 1 3
Product Overview . . . . . . . . . . . . . . . . . . 1 4
Online Presence . . . . . . . . . . . . . . . . . . . . . . 1 6
Advertiser Services . . . . . . . . . . . . . . . . 1 7
Daytona Beach
Jacksonville
DeLand
Daytona
Beach
New
Smyrna
Beach
Deltona
Daytona Beach is located:
54 miles northeast of Orlando
91 miles south of Jacksonville
154 miles northeast of Tampa
253 miles north of Miami
Orlando
Tampa
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Daytona Beach:
World’s Most Famous Beach
1
Unique Characteristics of the Market
A varied population calls this thriving area home, including professionals, blue collar workers, young couples, families, and
retirees. Our 8.3 million annual visitors, drawn by virtually limitless recreation and popular annual events, are another
important consumer group.
Annual events bring a variety of consumers. For race fans, Speed
Weeks draws a quarter of a million visitors, while the Coke Zero
400 attracts over 150,000. Motorcycle festivals also mean big
crowds. About half a million visit the area during Bike Week in
March, and 100,000 are expected each October for Biketoberfest.
The Spring Car Show & Swap and the Daytona Turkey Run in the Fall
attract tens of thousands of car enthusiasts. The area also attracts
a large number of students for Spring Break.
Daytona Beach, centered on 47 miles of coastal beaches, is known
as “The World’s Most Famous Beach.” The beach first gained fame
early in the 20th century when automobile races took place on
the firm, white sand. Today the beach is a world-class playground
for residents and visitors.
Daytona International Speedway is the site of Speed Weeks,
featuring the Daytona 500 and two weeks of racing excitement
each February. Another important NASCAR race is the Coke Zero
400 in July. Both races bring thousands of visitors and are
nationally televised. In addition, motorcycle races entertain fans
during Bike Week and Biketoberfest.
Ocean Walk Shoppes offers family entertainment, shopping,
restaurants, and upscale accommodations in the Boardwalk area
in Daytona Beach. The historic oceanfront Bandshell is the site
of concerts and events throughout the year, while the Main Street
Pier offers fishing and amusements.
The Ladies Professional Golf Association, headquartered in
Daytona Beach, brings world-class women’s golf to its championship courses which are also available to the public.
Retail and commercial expansion continues throughout the
area, including many outdoor shopping centers and mixed-use
developments.
The Ocean Center has undergone a $76 million expansion, giving
the center approximately 200,000 square feet of indoor meeting
and exhibition space, as well as 36 breakout rooms.
Rare animals, scenic rivers, parks, and historical sites bring
“eco-tourists” to the area and add to the quality of life for
residents. Many parks offer recreation such as fishing, boating,
picnicking, hiking, camping, canoeing, or viewing the endangered
manatee. Marinas, piers, and boat ramps allow access to the
Atlantic Ocean, Halifax River, Tomoka River, and St. Johns River.
The region has various marinas. The $10 million Sunset Harbor
Yacht Club and Convention Center features a 28,000-square-foot
Mediterranean-style facility. Halifax River Yacht Club, built in 1896,
now has a two-story, 19,000-square-foot clubhouse. In addition,
the Marina Point Marina is the first new commercial marina built
here in 18 years, offering 16 slips for 40-foot-plus vessels.
However, Blue Water Marina, a new commercial marina in Daytona
Beach with 156 proposed slips, was approved in early 2011. The
developer also plans to build Gateway Daytona on five acres next
to the marina, a project that would include a 300-unit hotel,
16 townhomes, a restaurant and retail shops.
Balmy weather attracts newcomers and visitors. The hottest
month is usually July with an average high of 91 and the coldest is
January, with an average low of 47.
Ocean Center
Daytona International
Speedway
2
Cultural opportunities abound in the area.
and oldest collections in the Southeast; the Museum of Florida Art;
and Florida Museum for Women Artists, the only venue in the
southeast United States to provide art and other artistic disciplines
exclusively by women artists.
The News-Journal Center, a performing and visual arts center owned
and operated by Daytona State College, features an 860-seat
traditional proscenium theater, a 260-seat thrust theater, a lobbyreception area, rehearsal rooms, classrooms, dance studios,
conference rooms, and a catering kitchen. The Center is suitable for
corporate meetings, conferences, receptions, and banquets.
Flagler Auditorium is a state-of-the-art facility which seats 1,000
and hosts outstanding entertainment featuring drama, music, and
dance events.
The Daytona Beach Symphony Society presents the finest in
orchestral music, dance, and opera, including artists of international
acclaim.
The Mary McLeod Bethune Performing Arts Center at Bethune
Cookman University is a 2,500-seat theater that hosts concerts,
plays, and national acts and provides a facility for the college’s
performing arts departments.
The Peabody Auditorium, with
2,500 seats, serves as a cultural
center to touring shows and a
wide variety of entertainers.
The Peabody
The Museum of Arts and
Sciences includes a planetarium, permanent collections, and traveling
exhibits. The Klancke Environmental Education Complex, located in
Tuscawilla Preserve adjacent to the museum, provides a place to
enjoy recreational, educational, and emotional experience in a once
typical, but now rare, Florida hydric hammock. The Charles and Linda
Williams Children’s Museum is the only hands-on science center in
Volusia County. The 9,300-square-foot addition to the museum
houses professionally designed interactive exhibits that demonstrate
various principles of science.
The News-Journal Center
The Casements, a cultural center for arts and events located on
the banks of the Halifax River in Ormond Beach, recently underwent a
$1.1-million renovation inside and out.
Ormond Memorial Art Museum and Gardens offers exhibitions of
Florida, regional, and international artists.
The Atlantic Center for the Arts, a non-profit artist community and
arts education facility in New Smyrna Beach, hosts artists from
around the world.
Museum of Arts & Sciences
The largest museum in the Southeast devoted entirely to
photography, the Southeast Museum of Photography is located at
the Mori Hosseini Center at Daytona State College. In addition to
the two levels of exhibition space, the facility includes offices and
workshop spaces, photographic research and education areas, and
an expanded photographic reference library and museum shop.
The complex also houses Daytona State College’s renowned Culinary
Program and restaurant.
Want more to see and do? Recreational opportunities seem endless –
attend a Daytona Cubs minor league baseball game, race a stock car
or go bicycling on the beach. Take a paddle board tour or swim in the
springs. Visit Skydive DeLand, considered to be the Training Capital
of the World as many international skydiving teams train there. The
Daytona Beach area is also a top golf destination, with 28 golf
courses. Tennis is popular as well. Daytona Beach is the headquarters
of USTA Florida (part of the United States Tennis Association).
In the heart of Historic Downtown DeLand, the Athens Theatre has
been restored to its 1920s grandeur and is regaining its place as the
entertainment centerpiece of West Volusia. The addition of stateof-the-art rigging, lighting, and sound makes the Athens a modern
facility with diverse programming capabilities. Also in DeLand, you
will find the Gillespie Museum of Minerals, one of the largest
Daytona Beach is within easy driving distance of Disney World parks
(Magic Kingdom, Epcot, Hollywood Studios and Animal Kingdom),
Universal Studios, Islands of Adventure, Sea World, large water parks,
Kennedy Space Center, Marineland, and historic St. Augustine.
3
Market Definition
Coverage
Situated in Central Florida, the Daytona Beach Market is a vital part of the
Orlando-Daytona Beach-Melbourne Designated Market Area (DMA), the 20th largest
DMA in the United States. The News-Journal covers the entire Daytona Beach &
Palm Coast markets, an area made up of several diverse communities. East Volusia,
the most populated area, is famous for its beach, large events, and motorsports.
West Volusia has a charming downtown and a growing eco-tourism industry, and
contains Deltona, the most populated
city in the area. The history and
Volusia & Flagler Counties
culture of New Smyrna Beach make
the southeast corner of Volusia County
unique. The Daytona Beach Market is
growing more than twice the national rate.
Total Population:
612,588
Over the next five years, the area is
Total Households:
254,527
projected
to grow 139% faster than the
Total Retail Sales:
$7.7 billion
United States as a whole.
Source: Nielsen Claritas 2010, Volusia & Flagler zip codes
Key Statistics
Population Growth vs. Florida & U.S.
% Growth
2000 Census 2010 Estimate 2015 Projection 2000-2010
Volusia & Flagler Counties
Florida
United States
% Growth
2010-2015
494,428
612,588
672,340
23.9%
9.8%
15,982,378
281,421,906
18,901,197
309,038,974
20,384,896
321,675,005
18.3%
9.8%
7.8%
4.1%
Source: Nielsen Claritas 2010, Volusia & Flagler zip codes
Kayaking on the St. Johns River, DeBary
Jackie Robinson Stadium, Daytona Beach
4
Population, Households and Median Household Income by Zip Code
Zip Code
Area
Population
Households
32110
32114
Median HH Income
Bunnell
11,649
4,595
$
Daytona Beach
35,915
14,566
$
44,598
27,296
32117
Holly Hill
24,882
10,691
$
32118
Daytona Beach Shores
20,305
10,799
$
32119
South Daytona
22,446
10,315
$
32124
Daytona Beach
5,687
1,187
$
$
30,849
40,860
40,031
83,818
32127
Port Orange/Ponce Inlet
31,084
13,314
32128
Port Orange
14,714
6,112
32129
Port Orange
21,519
9,905
32130
De Leon Springs
5,339
1,846
$
51,178
$
85,866
$
41,411
46,765
32132
Edgewater
7,710
3,239
$
32136
Flagler Beach
8,357
4,403
$
32137
Palm Coast
39,554
17,377
$
32141
Edgewater
18,584
7,700
$
40,109
44,556
48,556
46,280
32164
Palm Coast
39,371
16,601
$
32168
New Smyrna Beach
23,992
10,640
$
32169
New Smyrna Beach
12,193
6,121
$
32174
Ormond Beach
46,242
19,320
$
46,230
45,504
52,553
51,255
32176
Ormond Beach
15,281
7,548
$
32180
Pierson
5,064
1,419
$
32190
Seville
1,205
402
$
32713
DeBary
18,484
7,440
$
48,529
38,941
42,984
57,158
32720
DeLand
29,058
11,358
$
32724
DeLand
33,943
13,420
$
32725
Deltona
46,130
17,055
$
32738
Deltona
45,672
15,081
$
42,273
43,566
46,395
51,203
32744
Lake Helen
3,513
1,351
$
32759
Oak Hill
2,971
1,325
$
32763
Orange City
18,424
8,130
$
32764
Osteen
3,300
1,267
$
254,527
$
Total Volusia & Flagler Counties
612,588
Source: Nielsen Claritas 2010, Volusia & Flagler zip codes
5
45,676
40,219
39,400
53,042
45,187
Economic Bases
the overall size of the facility by 50%. The emergency room With "outdoor" weather year-round, an abundance of things to
the state’s 4th busiest - has quadrupled in size.
see and do, and highly popular special events, tourism is a strong
The Florida Hospital Memorial System (FHMS) is the other
part of the economy. More than 4,188 hotel rooms, 8,470 motel
primary healthcare provider in the region, with over 400
rooms, and 1,442 food establishments support an active tourist
physicians and a staff of more than 1,700 employees. Florida
industry.1 Total visitor expenditures amount to 4.6 billion dollars
2
Hospital Memorial Medical Center recently opened a nearly
annually. Though visitors come from all over the world, one of
860,000-square-foot facility adjacent to Interstate 95, which
the biggest sources of tourism is Floridians, as residents take
includes 280 private patient rooms and 53 private emergency
weekend and day trips to enjoy the area’s beach, parks, and other
treatment rooms. The campus also features
amenities. However, that is only a part of
a community wellness and education
the economic picture.
center, a freestanding and comprehensive
The medical industry flourishes, with
Cancer Care Center, child care services for
more than 989 physicians, 9,629 licensed
employees and a nature trail.
registered and practical nurses,3 and nine
There are over 400 manufacturers
hospitals serving the community. Halifax
with a number of national firms calling
Medical Center in Daytona Beach, the
the area home.3 The superb quality of
largest medical center in East Central
life and the state’s pro-business and
Florida, recently expanded with the
pro-technology climate makes the
construction of a new 10-story tower with
Volusia/Flagler market an ideal place for
180 new patient beds, which increases the
number of beds by more than a third and
Sea Ray Boats, Palm Coast businesses to expand or relocate.
TOP 10 LARGEST AREA EMPLOYERS
Company
Number of employees
Volusia County Schools
8,273
Florida Hospital Volusia/Flagler Market
5,339
Halifax Health
4,186
Volusia County Government
3,280
State of Florida
2,423
Publix Supermarkets
2,415
Walmart
2,139
Flagler County Public Schools
1,750
Daytona State College
1,589
Stonewood Holdings
1,500
Palm Coast Data LLC
1,300
TOP 10 LARGEST FAMILY-OWNED BUSINESSES
Company
Number of employees
Pevonia International
600
DME
504
Elite Hospitality
410
Boulevard Tire Center
350
CRG Global Inc.
350
ICI Homes
336
Adams, Cameron & Co.
316
Thompson Pump & Manufacturing Co.
281
NASCAR
280
Metra Electronics Corp.
260
TOP 10 LARGEST MANUFACTURING COMPANIES
Company
Number of employees
Palm Coast Data
1,300
Pevonia International
600
Covidien
575
Stylemark Inc.
534
DME
504
Sea Ray Boats
500
Sparton Electronics Inc.
464
Fabco Metal Products LP
450
Halifax Media, The News-Journal
397
Boulevard Tire Center
350
Source: The Business Report, 2011 Book of Lists; VMA 1 Florida Dept of Business & Professional Regulation, 2011. 2 Daytona Beach CVB Annual Report, 2008-2009. 3 BEBR Florida Statistical Abstract, 2010.
6
Higher Education
The Colleges and Universities in the Volusia/Flagler market provide a wide range of degree options.
Daytona State College has six campuses throughout the area and
offers certificates, two-year degrees, continuing education classes,
and upper-division courses leading toward its Bachelor of Science
degrees. Daytona State College’s recent expansions include the
Mori Hosseini College of Hospitality Management which includes
the acclaimed Southeast Museum of Photography, and the Mike
Curb College of Arts, Music, and Science, which is housed at the
News-Journal Center. In addition, the Florida State University
College of Medicine, a community-based medical school, has a
regional campus located on the Daytona State College campus.
The Advanced Technology College at Daytona State provides technological training in needed areas such as computers, automotive,
electronics, drafting, manufacturing, etc.
Residential Life Center will expand the housing capacity to
accommodate the University’s growing enrollment. In addition, the
university is adding an Athletic Training Center with strength and
conditioning facilities, meeting rooms and study halls.
University of Central Florida established a campus in Daytona
Beach to better serve Volusia and Flagler counties. Full programs at
both the Bachelor’s and Master’s levels are available.
Palmer College of Chiropractic in Port Orange is the nation’s
oldest school of chiropractic and Florida’s first chiropractic college.
Two Palmer Chiropractic clinics, staffed by student interns, serve
patients throughout the area with the best, most advanced
chiropractic care available. In addition, construction began in
early 2011 on a new $14 million, two-story building that will
house a student cafeteria, lounge and bookstore.
Embry-Riddle Aeronautical University is the world’s oldest and
largest university specializing in aviation and aerospace education.
It consistently ranks at number one for aerospace engineering in
the U.S. News and World Report’s “Best Colleges” guide. The
University continues to expand in the coming years with a new
$12 million administration and welcome center, as well as a new
90-acre development Research and Technology Park.
Keiser University is a private, career university providing both
undergraduate and graduate level programs specializing in
computers, business, and allied health.
The University of Phoenix is the area’s newest higher education
facility (and the nation’s largest private university).
Stetson University, in DeLand, is Florida’s oldest private university,
founded in 1883. Stetson consistently ranks third among the top
regional universities awarding Master’s degrees in U.S. News and
World Report. The magazine also recognized the school’s College
of Law as among the best in the nation in trial advocacy
programs. The university recently opened four new buildings: the
renovated Sage Hall Science Center, the Homer and Dolly Hand
Art Center, the Mary B. McMahan Hall, and the “green” Rinker
Environmental Learning Center.
Other opportunities for education include Phoenix East Aviation
(flight training academy), and Wyotech.
Bethune-Cookman University, a four-year liberal arts university
founded in 1904 by Mary McLeod-Bethune, is one of the nation’s
most prestigious historically black academic institutions. Their
campus recently built a new Center for Civic Engagement and the
L. Gale Lemerand School of Nursing building. The new Lee Rhyant
Top area colleges and universities
Enrollment
Daytona State College
Embry-Riddle Aeronautical University
Stetson University
Bethune-Cookman University
University of Central Florida
Palmer College of Chiropractic
Keiser University
35,763
5,089
3,790
3,594
1,100
761
650
Stetson University, DeLand
7
Population Characteristics
The Daytona Beach Market area is a mix of retirees with discretionary income and younger people with higher incomes, many
with children at home. Several factors boost the spending power
of residents. Florida has no state income tax and no inheritance
tax. In addition, property taxes can be reduced by homestead,
widow’s and/or disability exemptions. These factors keep our cost
of living low.
more and 54% are college educated. The wide majority of residents,
82%, are homeowners. The growth rate over the past 10 years was
23.9% compared with 9.8% for the United States. The population
of Flagler County doubled during this time period, reaching 98,931
in 2010.
Even during difficult economic times, new housing and
commercial developments continued to break ground throughout
the Volusia/Flagler area. In 2011, the housing market experienced
positive year-over-year sales of single-family homes.
The total population is 612,588 and there are 254,527 households.
Nearly half of the adult population has incomes of $50,000 or
Source: Nielsen Claritas 2010, Volusia & Flagler zip codes; Scarborough Research 2010 db
U.S.T.A. Tennis Center
Ocean Hammock Golf Club, Palm Coast
8
Demographic Profile of Volusia/Flagler Adults
TOTAL ADULTS
GENDER
Men
Women
AGE
18-34
35-54
55-64
65 or older
EDUCATION
Some college or more
High School graduate or less
HOUSEHOLD INCOME
Less than $35,000
$35,000-$49,999
$50,000 or more
HOMEOWNERSHIP
Own home
Rent/Other
OCCUPATION*
White collar
Blue collar
RETIRED
CHILDREN UNDER 18 IN HH
# of Adults
493,500
% Market
100%
238,500
255,000
48%
52%
127,900
156,100
76,300
133,200
26%
32%
16%
27%
264,500
229,000
54%
46%
153,600
101,600
238,300
31%
21%
48%
402,100
91,300
82%
18%
171,900
107,000
62%
38%
127,300
160,100
26%
32%
* Includes employed full or part time.
Source: Scarborough Research 2010 db
DeLand Courthouse
North Jetty, Ponce Inlet
9
TheRetailEnvironment
From quaint downtowns to modern shopping malls, from upscale
boutiques to a sprawling flea market, the area offers a strong retail
environment. Advertisers depend on The News-Journal to reach
active Volusia and Flagler shoppers.
Port Orange has a number of projects in progress or recently
completed. The Pavilion is a 550,000-square-foot shopping center
on 73 acres in Port Orange. Built around a man-made lake, the
development is meant to function as a traditional downtown and
features retail, dining, and other entertainment such as a 14-screen
Hollywood Theater.
The 1.2 million square-foot Volusia Mall is home to four
major department stores and over 120 shops and services. Recent
additions were the Books-A-Million and Applebees restaurant.
Dick’s Sporting Goods and Hobby Lobby also opened in Daytona
Beach.
Deltona is experiencing a surge in commercial growth,
with several projects nearing completion or set to begin.
Deltona Village, a planned 130-acre project will feature a
2,434-seat Epic theater, restaurants, and retail stores.
Destination Daytona, a $50 million 150-acre complex with a
Harley Davidson showroom and office headquarters, has expanded
to include WyoTech, a motorcycle mechanics school. The complex
also includes apparel stores, a condo/hotel, two restaurants, and
a venue for outdoor entertainment.
Victoria Park in DeLand, a massive development which
includes four different master-planned communities, has added
about 1,200 new homes and 2,400 residents on the southeast end
of DeLand.
One of the many recent developments in Palm Coast is
Cobblestone Village, a 302,000-square-foot regional retail
complex located south of Palm Coast Parkway just west of
Interstate 95. It is anchored by Lowe’s and a Belk.
Venetian Bay, a 1,250-acre development
in New Smyrna Beach, features a variety of
housing, a championship golf club, a beach and swim
club, and miles of nature trails, parks and playgrounds.
Venetian Bay’s massive town center features a
fitness center and day spa, waterfront
restaurant, sports pub, and a retail village
with luxury condos above.
Palm Coast Town Center, a massive mixed-use development,
continues to expand. Tenants include a 14-screen Epic Theater,
Hilton Garden Inn hotel, Publix, Super Target, Books-A-Million,
PetSmart, Famous Footwear, Payless Shoes, Ross, TJ Maxx, and
Michaels Arts & Crafts store.
Destination Daytona, Ormond Beach
The Pavilion Shopping Center, Port Orange
10
Major Retailers In Volusia & Flagler Counties
Department Stores
Bealls
Belk
Dillard’s
JCPenney
Kohl’s
Macy’s
Sears
Grocery Stores
Aldi
Food Lion
Publix
Save-A-Lot
Super Target
Walmart
Neighborhood Market
Walmart Supercenter
Winn-Dixie
Discount Stores
Bealls Outlet
Big Lots
Burlington Coat Factory
Kmart
Marshalls
Ross Dress for Less
Sam’s Club
Stein Mart
Super Target
Target
TJ Maxx
Walmart
Walmart
Supercenter
Drug Stores
CVS
Walgreens
Furniture Stores
American Signature Furniture
Ashley Furniture
Badcock Home Furniture
Discount Furniture Mart
Ethan Allen
Furniture Row
Havertys Furniture
Haynes Brothers’ Furniture
Kalin Home Furnishings
Oakwood Furniture
Rooms To Go
Electronics
Best Buy
HH Gregg
Radio Shack
Pet Stores
Pet Supermarket
Petco
PetSmart
Pet Supplies Plus
Arts & Crafts
Stores
Michaels
Hobby Lobby
JoAnn Fabric
Office Supply
Stores
Office Depot
Office Max
Staples
Shoe Stores
ALDO
Famous Footwear
Foot Locker
Journeys
Payless Shoes
Rack Room Shoes
Shoe Carnival
Specialty Clothing Stores
Ann Taylor Loft
Chico’s
JoS.A.Bank
Talbots
White House Black Market
Sporting Goods Stores
Dick’s Sporting Goods
Sports Authority
Home Improvement
Home Depot
Lowe’s
Miscellaneous
Bed Bath & Beyond
Cost Plus World Market
David’s Bridal
Dollar General
Dollar Tree
Family Dollar
Party City
Pier 1 Imports
Toys “R” Us &
Babies “R” Us
Book Stores
Barnes & Noble
Books-A-Million
Trails Shopping Center, Ormond Beach
Ocean Walk Village, Daytona Beach
11
Potential Expenditures by Retail Store Type
Total
Expenditures
Expenditures
per HH
TOTAL RETAIL SALES
$7,668,908,201
$30,130
Motor Vehicle & Parts Dealers
$1,280,890,330
$5,032
Food & Beverage Stores
$1,206,153,473
$4,739
General Merchandise Stores
$1,176,641,851
$4,623
Food Services & Drinking Places Sales
$882,635,184
$3,468
Building Materials, Garden Equipment Stores
$872,140,382
$3,427
Gasoline Stations
$754,054,679
$2,963
Health & Personal Care Stores
$627,811,314
$2,467
Clothing & Accessories Stores
$368,979,529
$1,450
Misc. Store Retailers
$231,020,798
$908
Electronics & Appliance Stores
$189,441,539
$744
Furniture & Home Furnishings Stores
$178,650,424
$702
Sporting goods, Hobby, Books, Music Stores
$156,220,938
$614
Source: Nielsen Claritas 2010, Retail Market Power, Volusia & Flagler zip codes
Furniture Row, Daytona Beach
Halifax Health Medical Center, Daytona Beach
Photo by Halifax Health
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Readership Demographics
No other media reaches Volusia/Flagler adults like The News-Journal – it reaches 326,400 every 7 days.
No other newspaper even comes close!
The News-Journal reaches adults in all demographic groups and the most desirable consumers read The News-Journal.
It has above average reach among older adults and adults with higher education and income levels.
Total
Adults
Total Audience
(past 7 days, print or online)
493,500
326,400
Men
238,500
153,900
65%
Women
255,000
172,500
68%
18-34
127,900
54,300
43%
35-54
156,100
111,400
71%
55-64
76,300
56,300
74%
65 or older
133,200
104,400
78%
Some college or more
264,500
188,100
71%
High School graduate or less
229,000
138,200
60%
Less than $35,000
153,600
89,600
58%
$35,000-$49,999
101,600
70,800
70%
$50,000 or more
238,300
166,000
70%
Own home
402,100
285,500
71%
Rent/Other
91,300
40,900
45%
White collar
171,900
122,900
72%
Blue collar
107,000
57,400
54%
RETIRED
127,300
97,600
77%
CHILDREN UNDER 18 IN HH
160,000
100,900
63%
TOTAL ADULTS
Reach
GENDER
AGE
EDUCATION
HOUSEHOLD INCOME
HOMEOWNERSHIP
OCCUPATION*
* Includes employed full or part time.
Source: Scarborough Research 2010 db
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Product Overview
The Daytona Beach News-Journal is the area’s number one source for news,
entertainment, and advertising information. The News-Journal is also committed
to community service, supporting and sponsoring many events and organizations
that enhance the quality of life in the area.
The Main News “A” section brings national, world, and important local news to the
community each day. Views and commentaries on local and world matters are
published daily on the Opinion page in Section A.
The Local section provides comprehensive area coverage daily.
The Sports section covers everything from high schools to the
pros and often publishes “Extras” for big sports events.
The Accent section focuses on lifestyle-related topics
such as health, outdoors, leisure, family life, food, and
fashion. On Fridays, GO386 is the area’s guide for
weekend entertainment and recreational opportunities.
Themed pages include Movies, The Arts, and Music.
The Saturday Home & Garden section keeps tabs on
trends and the local market and offers gardening tips.
The Sunday My Week
section covers the art scene
and brings travelers advice
and information. It also
includes the TV listings and a
Books page which provides
reviews and best seller lists.
Find your dream job, home, and car in the Classified section every day.
The Business section focuses on personal finance tips, summaries of area real estate sales,
building permits and newly opened businesses. Plus, recent hires and staff promotions.
The News-Journal Focus, a weekly News-Journal publication, is mailed to nonsubscribers, allowing advertisers to achieve total market saturation. There are
two editions – one in Volusia County and one in Flagler County.
Special Editions allow targeted advertising to a
variety of consumer groups.
These publications are
entertaining and informative,
covering the diverse interests
and lifestyles of our readers.
They are timed to take
advantage of events, seasons,
holidays, etc.
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Regional editions
provide intimate news
coverage of the various communities.
The Flagler/Palm Coast News-Tribune – Flagler County’s
community newspaper, publishing every Wednesday and
Saturday.
Our Towns – Community news zoned for three major regions
in Volusia County: Coastal Volusia, covering Ormond Beach,
Daytona Beach, and Port Orange; Southeast, covering New
Smyrna, Edgewater and Oak Hill; West Volusia, covering
DeLand, Deltona, and all other cities in the West.
OTHER ADVERTISING OPPORTUNITIES
Placement – Ads can be placed on the front of sections like Main, Local, Sports, and GO386,
as well as on unique places such as the weather page, the crossword page, or the comics, to
accommodate the advertiser’s marketing needs.
NJ Direct marketing – A full service direct mail department is available to advertisers, offering list
development, design and delivery to the post office.
Inserts – We can insert your flyer or circular inside The News-Journal or The News-Journal Focus product.
News-Journal Values – This glossy, full color insert is distributed monthly in The News-Journal and News-Journal Focus to
saturate the market.
Spadea – Spadeas are two-sided, full color advertising vehicles that wrap around select sections of The News-Journal,
including Sunday’s Comics, Saturday’s Home & Garden, and the Sunday Business section.
Polybags – Advertisers may have their message printed on the plastic bags in which The News-Journal is delivered.
Take Notes – 3”x3” sticky labels that can be placed on the front page of many sections of the newspaper, including Section A.
They are available in unique shapes to fit the advertiser’s needs.
Event marketing – Targeted shows, festivals, and expos are produced throughout the year, including the Home & Garden Expo,
Taste of Home Cooking School, and senior-targeted events.
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Online Presence
news-journalonline.com – Complete news coverage and many features of The News-Journal, including stock market reports, display ads,
and classified ads, can be found on The News-Journal’s website. Automobile shoppers can search by model, price and location, or browse
through participating dealers’ inventory. Job seekers will find Volusia and Flagler’s largest database of Central Florida jobs and home buyers
are also assisted in their search for real estate purchases. Advertisers can make use of a variety of categories, directory listings, and hot-link
capabilities. news-journalonline.com has been recognized by its peers as
a top website – it has been rated the #1 Newspaper website four years in a
row by The Florida Press Club. Averaging more than 4.6 million total page
views and 1.2 million total visitors per month, news-journalonline.com is an
effective way to reach internet users.
There are a variety of unique placement opportunities on
news-journalonline.com
Leaderboard
Sliding
Billboard
Breaking
News
Corner Peel
Box Ad
Search
Widget
Videos &
Virtual
Tours
GO386.com, The News-Journal’s entertainment
website, is linked by a tab at the top of the home page. As a result of its
partnership with the community, GO386.com is the main local source for entertainment, community events, and news. The website is designed to provide
online users with all the tools and resources necessary to enjoy what Volusia
and Flagler counties have to offer, as well as catching
up on the latest in pop culture. It attracts locals
who are looking for entertainment options every
day and especially on weekends, people who are
looking for the hottest spots for meeting and
mixing, and savvy Internet surfers who are looking
for cool websites that have it all. The site includes
both a detailed Event Calendar and a Restaurant Guide.
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Advertiser Services
Media Planning
Your News-Journal account executive can help you develop an effective strategy that will help accomplish your goals within
your budget. You will be able to target geographic areas and consumer groups or saturate the entire market, depending on
your business needs.
Market Research Information
Valuable and up-to-date research and demographic information on the entire area is available to News-Journal Advertisers at
no additional cost from our Marketing & Promotions Department. Market reports, shopping trends, buying habits, growth data,
and other information can help you and your account executive develop a sales building marketing plan.
Rapid Ad
Advertisers can send their ads to The News-Journal quickly and easily over the Internet by using The News-Journal Rapid Ad
system. Log on to www.njrapidad.com
Creative Services
A staff of professional artists, using state-of-the-art technology, are on hand to design effective and eye-catching ads.
This service is also provided at no additional cost.
Co-op Advertising
Stretch your advertising dollars. Take advantage of a program where manufacturers and retailers share advertising costs.
Our account executives will help you every step of the way: identify products which have co-op plans, research available funds,
assist in designing the ad according to the manufacturer’s specifications
and in recovering co-op money from the manufacturer.
Commercial Printing
Design and production services for printing needs such as
inserts, brochures, posters, catalogs, etc. are available.
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901 Sixth Street • P.O. Box 2831 • Daytona Beach, FL 32120-2831 • (386) 252-1511