Quarterly Update Q2 2015 - Home

UKTV
Quarterly Update
Q2 2015
UKTV Highlights
UKTV’s Q2 2015 was the second highest Q2 ever
for UKTV, only marginally behind Q2 2014 and
had a stronger ABC1 share vs. Q1 2015, growing
by +1.3%
Dave was up +5% YoY in terms of adult
share and is the 8th biggest commercial
channel in the UK, the 6th largest for
16-34’s and 9th largest for ABC1 Adults
Good Food was up +38% Adult share during Q1
2015 vs. Q1 2014 and had a higher ABC1
profile than ITV1, Sky1 and Food Network
Yesterday has a stronger ABC1 55+ profile than
ITV1/ITV2/ITV3, Channel 5/5*/5 USA,
Discovery History, Travel Channel, Discovery and
History channel.
Source: BARB/Advantedge, Q2 2015
In Q2 UKTV’s newest channel Drama share grew
by 11% YoY and by 15% for ABC1s . Drama had a
higher ABC1 profile than C5, ITV1, 5*, 5USA
and True Drama and it’s the 12th biggest Digital
commercial channel in the UK
Really had a great Q2 and was up +12% in
terms of adult share and up +8% in terms of
volume vs. Q2 2014 and grew by +14% YoY
in terms of monthly reach
in Q2 2015 GOLD’s share was up +7%
for adults and +9% for ABC1s.
Our Programming
What's coming up in Q3…
Rizzoli & Isles S06
The Strain
New series airs
on 27th August @ 9pm
Premieres 26th August
Wednesdays @ 10pm
What's coming up in Q3…
The Last Man On Earth
Premieres 18th June
Thursdays @ 9pm
Masterchef Australia
Premiered 28th September
Wednesdays @ 8pm
What's coming up in Q3…
Taskmaster
The Pinkertons
Premieres
28th July
Thursdays
@ 10pm
Premieres 30th August
Sundays @ 8pm
What's coming up in Q3…
Dave Gorman Modern Life Is Goodish
Premieres 8th September
Tues @ 10pm
Marley’s Ghosts
Premieres 30th September
Audience Insight
UKTV adds incremental reach
Monthly
Weekly
Source: BARB/Advantedge. Q2 2015, Av monthly and weekly reach. Reach condition = 3 consecutive mins.
Dave is the place to reach men
Dave reaches:
5.3m more ABC1 Men
2.5m more 16-34 Men
AIR of 10 men's magazines…
383K ABC1 Men
804K 16-34 Men
Average Monthly Reach…
5.7m ABC1 Men
3.3m 16-34 Men
Source: BARB/Advantedge, Av Monthly Reach Q2 2015. GB TGI A.I.R, Q3 2015, base = adults.
Highest Rated Programmes
16-34s
1
Mock The Week
Dave
206k
2
Storage Hunters UK
Dave
202k
3
Top Gear: Patagonia special
Dave
192k
4
Top Gear
Dave
191k
5
Grimm
Watch
185k
6
Storage Hunters
Dave
166k
7
Top Gear: Vietnam Special
Dave
156k
8
Top Gear: Africa Special
Dave
155k
9
Red Dwarf
Dave
154k
10
Ghost Adventures
Really
148k
Source: BARB/Techedge Q2 2015. Unique Main Title.
Highest Rated Programmes
50+
1
New Tricks
Drama
476k
2
Judge John Deed
Drama
415k
3
Rebus
Drama
353k
4
Inspector Alleyn Mysteries
Drama
349k
5
Rizzoli & Isles
Alibi
330k
6
Grimm
Watch
315k
7
Silent Witness
Drama
314k
8
Dalziel And Pascoe
Drama
305k
9
Campion
Drama
299k
10
Blackadder The Third
Dave
297k
Source: BARB/Techedge Q2 2015. Unique Main Title.
Highest Rated Programmes
ABC1 Adults
1
Grimm
Watch
436k
2
Would I Lie To You?
Dave
375k
3
QI XL
Dave
312k
4
Mock The Week
Dave
286k
5
Castle
Alibi
273k
6
Rebus
Drama
261k
7
Bob Monkhouse: Million Joke Man
GOLD
259k
8
Top Gear: Patagonia Special
Dave
259k
9
Not Going Out
Dave
258k
10
Have I Got A Bit More News For You
Dave
258k
Source: BARB/Techedge Q2 2015. Unique Main Title.
Highest Converting Programmes
16-34s
Index
1
Scrapheap Challenge
Dave
231
2
Top Gear
Dave
193
3
Storage Hunters
Dave
189
4
Zombieland
Watch
185
5
Top Gear: India Special
Dave
183
6
Traffic Cops
Dave
182
7
Top Gear: Africa Special
Dave
176
8
Red Dwarf
Dave
174
9
Mock The Week
Dave
173
10
Gavin & Stacey
Dave
170
Source: BARB/Techedge Q2 2015. Unique Main Title. TVR Greater than 0.7
Highest Converting Programmes
50+
Index
1
Birds Of A Feather
Drama
221
2
Campion
Drama
220
3
Keeping Up Appearances
Drama
220
4
Bergerac
Drama
219
5
Pie In The Sky
Drama
219
6
Last Of The Summer Wine
Drama
219
7
Last Tango In Halifax
Drama
218
8
Upstairs, Downstairs
Drama
218
9
To The Manor Born
Drama
218
10
Inspector Alleyn Mysteries
Drama
218
Source: BARB/Techedge Q2 2015. Unique Main Title. TVR Greater than 0.4
Highest Converting Programmes
ABC1 Adults
Index
1
Suits
Dave
154
2
QI XL
Dave
143
3
Gavin & Stacey
Dave
141
4
Would I Lie To You
Dave
141
5
A Place In The Sun: Summer Sun
Really
140
6
Only Connect
Dave
139
7
The Pub Landlord V Nigel Farage
Dave
135
8
Pride And Prejudice
Drama
134
9
Have I Got A Bit More News For You
Dave
132
10
Bob Monkhouse: Million Joke Man
GOLD
129
Source: BARB/Techedge Q2 2015. Unique Main Title. TVR Greater than 0,4
Alibi viewers…
•
Are TV addicts (index 129), watching TV is they favourite past-time (index
130), enjoy ads as much as programmes (index 129), rely on TV to keep
informed (index 121) and pay most attention on ads on TV (index 109)
•
Prefer spending a quiet evening at home than going out (index 108) and
are likely to make a purchase online after watching an advert on TV (index
166)
•
When they see a new brand they buy it to see what it's like (index 113)
and they regularly try new cleaning products (index 123)
Source: GB TGI, Q2 2015, watched within the last week.
Dave viewers…
•
Are TV addicts (index 122), often notice products/brands in TV
programmes/film (index 116) pay most attention on ads on TV (index 121)
and are tempted to buy products they see advertised (index 110)
•
Love innovative cars (index 118) and like to drive fast (index 116)
•
Like to listen to new bands (index 109) and love to buy new gadgets &
appliances (index 114).
•
Like to try out new drinks (index 120) as well as enjoy trying new food
products (index 110) and recipes (index 106_
•
Agree that sometimes they treat themselves to something they don’t need
(index 113), buy new products before most of their friends (index 109), enjoy
splashing out on a meal in a restaurant (index 109) and read comments on
social media about programmes they are watching (index 120)
Source: GB TGI, Q3 2015, watched within the last week.
Drama viewers…
•
Are TV addicts (index 130), watching TV is their favourite pastime (index 123), rely on
TV to keep informed (index 135) and enjoy TV ads as much as programmes (index
126), often notice products/brands in TV programmes/films (index 109) more inclined
to buy products who sponsor events (index 112), and pay most attention on ads on TV
(index 113)
•
If they trust a brand they buy it without looking at the price (index 112), they are
always looking for new ideas to improve their home (index 108), the kitchen is the
most important room in their home (index 108), change decorations at home as often
as they can (index 113), they often try new household cleaning products (index 113),
get a good deal of pleasure out of their garden (index 119) and like to understand
about nature (index 108)
Source: GB TGI, Q1 2015, watched within the last week.
Eden viewers…
•
Are TV addicts (index 123), watching TV is their favourite pastime (index 122) and rely on
TV to keep informed (index 148). They enjoy TV ads as much as programmes (index
195), find TV ads interesting to talk about (index 165), often notice products/brands in TV
programmes (index 143), are tempted to buy products they see advertised (index 136)
tend to buy products from companies who sponsor TV programmes (index 177) and enjoy
ads featuring their favourite celebrities (index 140)
•
Like to understand about nature (index 120), think it’s worth paying more for organic food
(index 111) and get a good deal of pleasure from their garden (index 111)
•
They are always looking for new ideas to improve their home (index 107), they often try
new house cleaning products (index 128), wear designer clothes (index 167) if they trust
a brand they buy it without looking at the price (index 129), love to buy new gadgets and
appliances (index 111), like innovative cars (index 131) and to drive fast (index 133),
spend a lot of money and believe they have expensive tastes (index 135).
Source: GB TGI, Q3 2015, watched within the last week.
Gold viewers…
•
Are TV addicts (index 130), watching TV is their favourite pastime (index
126), rely on TV to keep informed (index 125) often notice
products/brands in TV programmes/films (index 120) pay most attention
on ads on TV (index 125)and enjoy TV ads as much as programmes
(index 123)
•
They prefer to spend a quiet evening at home than to go out (index 105),
and often try new household cleaning products (index 116).
•
If they trust a brand they buy it without looking at the price (index 118),
like innovative cars (index 107), whilst watching TV they search on the
internet for products they’ve seen advertised (index 116), enjoy splashing
out on a meal in a restaurant (index 111), wear designer clothes (index
118)
Source: GB TGI, Q3 2015, watched within the last week.
Good Food viewers…
•
They are TV addicts (index 136) and TV is their favourite past time (index 139) enjoy TV
ads as much as programmes (index 153), find them interesting to talk about (index 155)
are tempted to buy products they see advertised (index 156), tend to buy products from
companies who sponsor TV programmes (index 137) pay most attention on ads on TV
(index 109)and celebrities influence their purchase decisions (index 180)
•
Like to try new recipes (index 141) and drinks (index 135), think it’s worth paying more
for organic food (index 113) really enjoy cooking (index 140) feel their kitchen is the
most important room in their home (index 153), enjoy entertaining people at home
(index 115) always looking for new ideas to improve their home (index 131) and often try
new household cleaning products (index 153).
•
Have expensive tastes (index 124), wear designer clothes (index 135) like to keep up with
the latest fashions (index 126), spend a lot on clothes (index 143) like innovative cars
(index 116) love to buy new gadgets and appliances (index 125) when they see a new
brand they often buy it to see what is like (index 152) and buy products before most of
their friends (index 135)
Source: GB TGI, Q3 2015, watched within the last week.
Home viewers…
•
Are TV addicts (index 157) watching TV is their favourite pastime (index 145) rely on it to
keep informed (index 178), enjoy TV ads as much as programmes (index 188), find them
interesting to talk about (index 181) tend to buy products from companies who sponsor
TV progs (index 297), enjoy watching ads featuring their favourite celebrities (index 176)
and are tempted to buy products they see advertised (index 177)
•
Are always looking for new ideas to improve their home (index 144) change decorations
as often as they can (index 152) the kitchen is the most important room in the house
(index 129) often try new house cleaning products (index 145) and like to try out new
food products (index 110) and drinks (index 142) and think it’s worth paying more for
organic food (index 131)
•
They really enjoy shopping for clothes (140) and spend a lot on clothes (index 200) and
on toiletries/cosmetics (index 166), when they see a new brand they often buy it to see
what is like (index 164) buy products before their friends (index 186) and like innovative
cars (index 117), love to buy new gadgets and appliances (index 105) and to listen to
new bands (index 113)
Source: GB TGI, Q3 2015, watched within the last week.
Really viewers…
•
Are TV addicts (index 131) and watching TV is their favourite pastime (index 132) , and
rely on TV to keep informed (index 121)
•
Often notice products/brands in TV programmes/films (index 120), pay most attention
on ads on TV (index 126) enjoy ads as much as programmes (index 136) and find them
interesting to talk about (index 111)
•
Really enjoy shopping for clothes (index 108) and spend a lot of money on toiletries and
cosmetics (index 110) when they see a new brand they often buy it to see what is like
(index 130) and sometimes treat themselves with something they don’t need (index
109)
•
Prefer spending a quiet evening at home rather than go out (index 108) often try new
household cleaning products (index 138) they’re always looking for new ideas to
improve their home (index 115) and change decorations at home as often as they can
(index 129).
Source: GB TGI, Q3 2015, watched within the last week.
Watch viewers…
•
Are TV addicts (index 154), watching TV is their favourite pastime (index 142), they rely
on TV to keep informed (index 123), they often notice products/brands in TV
programmes/films (index 117) enjoy TV ads as much as progs (index 122), find ads
interesting to talk about (index 109) pay most attention on ads on TV (index 123) and are
tempted to buy products they see advertised (index 117)
•
They prefer to spend a quiet evening at home rather than go out (index 113), often try new
house cleaning products (index 130) like to try new drinks (index 120) and new food
products (index 114) and enjoy splashing out on a meal at a restaurant (index 107)
•
They like innovative cars (index 106), love to buy new gadgets & appliances (index 115),
buy new products before most of their friends (index 121) are more likely to wear designer
clothes (index 109) and when they see a new brand they often buy it to see what it’s like
(index 138)
Source: GB TGI, Q3 2015, watched within the last week.
Yesterday viewers…
•
Watching TV is a favourite pastime (index 106), they rely on TV to keep
informed (index 124) pay most attention on ads on TV (index 113)and
often notice products/brands in TV programmes/films (index 108)
•
Enjoy splashing out on a meal in restaurant (index 107) and the most
important room in their house is their kitchen (index 114)
•
they get a great deal of pleasure from their garden (index 121) and like to
understand about nature (index 121).
•
They like driving (index 110)
•
If they trust a brand they buy it without looking at the price (index 108),
think it’s worth paying extra for quality goods (index 110) and sometimes
treat themselves to something they don’t need (index 106)
Source: GB TGI, Q3 2015, watched within the last week.
Appendix
Channel Overviews and Profiles
Monthly Reach by Channel
• 4.6 million adults tuned in to Alibi monthly in Q2, reaching 7.6m adults overall in
• Alibi is the 7th biggest pay only entertainment channel and its share was up +4% YoY
• The core audiences for Alibi are Women, ABC1 Women, Housewives and ABC1 Housewives
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
•
Dave is the 8th biggest commercial channel in the UK and number 1 non PBS
•
In Q2 Dave reached 21 million adults a month
•
Q2 share grew +5% YoY
•
The core audiences for Dave are Men, 16-34 Men, ABC1 Adults, ABC1 Men, 1634 Adults, 16-24 Adults
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
•
Q2 2015 was Drama’s best quarter yet with a 0.91% share up +11% YoY
for adults and up +15% for ABC1s
•
The channel reached 10 million adults a month
•
The core audience for Drama are ABC1 Adults , ABC1 women, Housewives
and ABC1 Housewives
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
• Eden reached 2.1 million adults a month in Q2 2015 – on par with Animal Planet
• Eden has the 4th longest session length of all Pay Factual Channels in Q2 2015 –
achieving better session length than Discovery Science and National Geographic
• Eden share in Q2 was up +3% vs. Q2 2014
• The core audiences for Eden are ABC1 Adults, ABC1 Men and Men
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
• Over 10 million viewers tuned into Gold monthly in Q1
• 5th biggest pay only entertainment channel
• The core audiences for Gold are ABC1 Adults, ABC1 Men and Housewives.
In particular, the housewives profile made up 56% of the audience in Q1
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
• No.1 UK dedicated food channel in pay, and also grew to be the biggest pay only
lifestyle channel
• In Q2 4.1 m adults tuned into the channel on a monthly basis, 1.1m more adults
than in Q2 2014
• In Q2 the channel was up +38% YoY and up +7% vs. Q1 2015, the 5th straight
quarter of growth for the channel
• The core audiences for Good Food are ABC1 Adults, Housewives, ABC1
Howusewives, ABC1 Men and ABC1 Women.
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
• Home is n.2 Pay TV lifestyle genre and achieved the highest session
length in the Lifestyle genre in Q2 of 2015
• In Q2 the adult share was up +22% on Q1 2015, with 2.4 million adults
tuning in to the channel every month
• The core audiences for Home are ABC1 Adults, ABC1 Women, Women,
Housewives and ABC1 Housewives
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
• 11.8 million adults tuned in every month (+7% YoY)
• Really grew its share by +12% YoY and its volume by +8% YoY
• ABC1 Reach was also strong in Q2 of 2015 with 9.4m ABC1 Adults tuning into the
channel (+14% YoY)
• The core audiences for Really are Women, 16 – 44 women, Housewives and ABC1
Women
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
• Watch is 9th biggest pay only entertainment channel, with a 0.42% share up 1% on Q1 2015
• 10 million adults tuned in to Watch monthly in Q2
• The first half of 2015 saw Watch break the 400k average audience mark 35 times (13 in Q2)
with all H1 Grimm (22txs) and Crisis (13 txs) averaging over 400k adults.
• The core audiences for Watch are Housewives, ABC1 Adults.ABC1 Men, ABC1 Women
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
•
Biggest Factual channel in the UK
•
11 million adults watched the channel every month in Q2
•
The core audiences for Yesterday are ABC1 Men, Men and
Housewives
Profile source: BARB/Advantedge, Q2 2015. Base Ads 16+
Monthly Reach
Adults
Source: BARB/Advantedge. Q2 2015, reach condition = 3 consecutive mins.
Monthly Reach
ABC1 Adults
Source: BARB/Advantedge. Q2 2015, reach condition = 3 consecutive mins.
Monthly Reach
16-34s
Source: BARB/Advantedge. Q2 2015, reach condition = 3 consecutive mins.
Monthly Reach
50+
Source: BARB/Advantedge. Q2 2015, reach condition = 3 consecutive mins.
Monthly Reach
50+
Housewives
Source: BARB/Advantedge. Q2 2015, reach condition = 3 consecutive mins.
Monthly Reach
Housewives with children
Source: BARB/Advantedge. Q2 2015, reach condition = 3 consecutive mins.
UKTV’s Channels
TV’s Home of Crime Drama
Alibi is TV's home of crime drama, promising the best selection from the genre, and premieres hit US acquisitions and
co-productions and some of British TV's best-known detectives and crime scene teams.
Dave adds wit to your world.
Now, you may have previously thought “Oh yeah, Dave, shows all those repeats?” and you’d have been right. Well, now you’d be… less right. We’ve still got
the best of the BBC with shows such as Top Gear and QI but now we’re bursting with brand new and unique programming featuring some of TV’s biggest
names. Titles such as Dave Gorman Modern Life is Goodish, Alan Davies As Yet Untitled, Ross Noble Freewheeling and the critically acclaimed, star
studded, Crackanory are now calling Dave home. 2015 will see the one and only David Hasslehoff in “Hoff The Record” joined by Undercover and
Taskmaster on the channel.
A treasure trove of drama classics
Drama is a treasure trove of Britain’s best loved drama’s. This is the channel for those that believe that nothing beats
the thrill of a good drama; the anticipation, the tension and the twists . Get some quality escapism here.
Wonder at Our World
Eden guarantees a daily shot of astonishment and high quality natural science programming. Programmes on Eden
feature some of the UK’s most respected natural history, science and adventure presenters including Sir David
Attenborough, Professor Brian Cox, Steve Backshall, Ray Mears, Bruce Parry, Nigel Marven, Ben Fogle, Kate Humble
and Iain Stewart.
Humour is an antidote to all the serious stuff we do in life, so wouldn’t if be better if we could all laugh more?
Dedicated to celebrating comedies you can enjoy watching together with the whole family, Gold’s much-loved British sitcoms such as Only Fools and
Horses, Vicar of Dibley and Outnumbered sit alongside successful commissions including Monty Python Live (Mostly), Porridge: Inside Out and the
channel’s first original scripted series You, Me & Them. Gold has recently broadened its appeal to a wider audience with the introduction of classic US
acquisitions I Dream of Jeannie, Happy Days and Bewitched to the daytime schedule, as well as bringing edgier comedy in the form of a late night ‘Gold
After Dark’ strand with shows like Mighty Boosh, That Mitchell & Webb Look, The League of Gentlemen and Human Remains.
UKTV’s Channels
Passion on a plate
Good Food is the place to be for fabulous food shows that showcase the best of food from around the world. Giving
our audience access to high calibre talent such as Rick Stein, James Martin, the Roux family and Rachel Allen as well
as introducing new and exciting food talent to the UK.
There’s No Place Like It
Home is the UK’s only dedicated homes channel, packed with inspirational home and gardens programming. Home is
a welcome refuge with energetic, stylish and motivating programming that shows viewers how to enjoy and maximise
their space, both inside and out as well as providing emotional and heart-warming stories along the way.
Real Life Championed
Really is the UKs leading real life TV channel, offering viewers an exhilarating, emotional roller coaster of
programming. Championing astounding documentaries, real life crime stories and lifestyle programming plus premier
paranormal content.
K
Fuel to stay interesting
If you love the buzz of being in the know then this is the channel for you. Yesterday provides trash free factual
programming that satisfies your natural curiosity and thirst for knowledge.