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The Brand
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Kenya: Celebrating 50 Years of Independence
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Issue 1 December 2013
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December 2013
Contents
10.
20.
16.
Editorial Note
4
Mark of Identity
15
Message from the CEO
5
Kenya: Top Tourist Destination
16
Brand Kenya Board Members
6
Nation Branding: Kenya
17
Kenya: A Credible Source Market for Export
19
BKB Pictorial
21
Our National Values7
Kenya @ 50 Milestone
8-9
Memorable Quotes
10
Marsabit: The Hidden Jewel
22
National Anthem
11
GM Celebrate Isuzu at 50
24
Every reason to celebrate Kenya
12
Kenya: Investment Destination
26
Kenya the Cradle of Mankind
14
Elite Athletes
28
December 2013
3
Editorial Note
W
elcome to “Kenya: The brand”, the premier issue of the Brand Kenya Board magazine. The
magazine discusses issues regarding our Nation as a brand.
As a custodian of the “Kenya Brand”, the Board is committed to building a strong country
brand that earns global recognition and instills pride and patriotism in every Kenyan. This magazine serves
as a rich resource for information about Kenya.
In this edition, we are privileged to celebrate Kenya, as the country marks 50 years of independence. Great
strides have been made in various sectors of the economy. There are countless reasons to love Kenya as
highlighted in the CEO’s message.
Coincidentally, General Motors East Africa is celebrating 50 years of existence in Kenya and their journey
is documented herein.
The magazine also underscores the activities of the Board. The Board undertakes initiatives geared towards
creating a unique country identity and image that will make Kenya stand out as a wonderful place to visit,
work, live and invest. To achieve this, the Board has developed programs which include “Nitakuwepo” (I will
be there) campaign to instill patriotism in citizens.
Kenya the cradle of human kind and tourist destination of choice, are some of the highlights in the magazine.
Other articles include Nation Branding, National values and reasons to invest in Kenya.
We are indebted to the contributors and the editorial committee. We are particularly grateful to General
Motors for supporting Brand Kenya Board in the production of this magazine.
As we usher in the New Year, we wish our stakeholders and readers a fruitful 2014.
For investment, nature adventures and rich cultural experiences, Make it enya!
4
Wanjiru
PUBLISHER
Brand Kenya Board
NHIF building 4th Floor
P.O. Box 40500 – 00100,
Nairobi, Kenya
Tel: +254 (0) 20 271 5236/7
+254 702 164 100
+254 732 164 100
Website: www.brandkenya.go.ke
Email: [email protected]
Facebook: brandkenya
Twitter:@Brandkenya
Editor
Wanjiru Kang’ara
Editorial Committee
Dr. Nzilu Musyoki
Rose Asiimwe
Ruth Chitwa
Samuel Kumba
Disclaimer
BKB accepts the information contributed by authors as factual
and correct. Reproduction of published material in whole or part
is prohibited but those wishing to do so, must obtain express
permission from the publishers.
December 2013
Contributing Writers
Dr. Nzilu Musyoki
Ruth Mwaniki
Dr. Moses Ikiara
Ruth Chitwa
PHOTOGRAPHY
Ruth Chitwa
Kenya Year Book
Message from the CEO
W
elcome to our inaugural edition of “Kenya, The Brand”, a
publication of the Brand Kenya Board. The “Brand” embodies
Kenya’s unique position as the Cradle of Mankind and the
home the country has become not only for us as citizens, but also for
millions around the world, who come to enjoy that great and generous
warmth of home.
The launch of “Kenya, The Brand” comes at a very special time for
Kenya – The Golden Jubilee. A Golden Jubilee is a unique and special
occasion and hence, it is only fitting that we devote this premier edition
to “Celebrating Kenya”. The last fifty years have seen Kenya develop
against enormous challenges to become one of the top economies in
Africa and an undisputed trend setter in many fields. The country’s
achievements give us Kenyans and the rest of Africa, countless reasons
to celebrate and be proud of our country. As Kenya marks 50 years of
independence, there are a thousand reasons to celebrate her.
Kenya: The People
The greatest and most valuable asset that Kenya has, is her people.
Renowned globally for their warmth and hospitality, Kenyans
have distinguished themselves as industrious, hard working and
entrepreneurial people. This has seen the country develop rapidly both
in the service and manufacturing sectors, as well as the small and micro
enterprises.
Kenya: The Culture Melting Point
The richness of Kenyan culture, art, music, dress, cuisine and sports
is a great attraction to visitors. With eight UNESCO heritage sites and
a track record of cultural preservation of its 42 tribes, Kenya is truly a
melting pot of African Culture. The diverse culture has translated to a
vibrant contemporary entertainment and art scene. Cultural artifacts
which include, Maasai shuka, the Samburu beads, Akala sandals,
Akamba carvings and Swahili Kanga have continued to inform fashion
across the globe.
Kenya: Cradle of Mankind
Kenya holds the world’s richest record of human pre-history, the
longest and most complete record of human ancestry spanning over
27 million years and a rich fossil heritage stretching back over 100
million years into the dinosaur age. This is the largest and mostwell documented collection of human related fossils that exist and is
unmatched anywhere in the world.
Kenya: The Commercial Hub
The last fifty years have seen Kenya develop into a very strong economy.
Globally, Kenya has earned her position among the League of Nations as
an attractive destination for investment, trade and tourism.
Over the years, the country has consistently anchored her social
political and economic development on judicious development plans.
The New Constitution promulgated in 2010 and the country’s national
development Blue Print Vision 2030, launched in 2008, have laid the
foundation for Kenya’s development.
Kenya: The Communication Hub
Kenya is strategically located on the Eastern seaboard of Indian Ocean.
This makes the country the gateway to the huge East African Community
(EAC) market with over 140 million people and the Common Market for
Eastern and Southern Africa (COMESA) with over 450 million people.
Kenya also serves as the Communication Hub of the region. Kenya
Airways, the country’s national carrier, offers an extensive network of
connected flights across the African continent, Middle East, Europe,
America and Asia. Nairobi, Kenya’s capital, is emerging as the financial
hub of the region.
Kenya: The Home of Champions
Since the 1960s, Kenya’s dominance in the middle and long distance
races remains unchallenged. Kenya elite runners have dominated the
major world marathons, like New York, Boston and Berlin. The 800
and 1500 meters world records are currently in the hands of Kenyans.
Kenya has produced more world class athletes, more world record
holders and more Olympic Medalists in long distance running than any
other country. According to the International Association of Athletics
Federations (IAAF), Kenya is the most successful country in World
Championships, having won over 275 medals in total. Kenya has other
heroes and heroines in other fields among them the legendary Prof.
Wangari Maathai, the first African woman to receive a Nobel Prize.
Kenya: The Diplomatic and Humanitarian Capital
Over the years, Kenya has come to be known as the region’s diplomatic
capital. Kenya’s record in peace keeping, housing of refugees and
negotiations of peace treaties for neighbouring countries, has earned
her this chequered position. In addition, Kenya is home to numerous
Non-Governmental Organizations and Development Agencies. Nairobi
has the unique and enviable position of being the headquarters of two
United Nations agencies; UNEP and Habitat.
Kenya: The Tourism Jewel
Kenya boasts of numerous and unique tourist attractions. The diverse
and beautiful landscape ranging from the open savannah, coastal
beaches, deep tropical forests, a snowcapped mountain, alpine
meadows, coral reefs, caves, beaches and river deltas, have made Kenya
a premium travel destination. Kenya is also a haven of natural wonders,
the most memorable being the Wildebeest Migration which has now
come to be known as the 7th Wonder of the World. Kenya is also the
home of the Big Five and a very wide range of wildlife.
As we enter our golden age, let us remember that branding is a journey.
Every single Kenyan has a part to play. In unity and guided by our
national values, we can collectively make Kenya a better place to live,
work, visit and invest in. A better enya starts with you!
Mary Kimonye, MBS
Chief Executive Officer
Brand Kenya Board
December 2013
5
Board of Directors
Dr. Hanningtone Gaya, PhD, EBS
Chairman
Eng. David Mutuku
Member
Mr. Waweru Kamau
Alternate to PS - Ministry of
Devolution and Planning
Mr. Peter Mwaniki
Alternate to PS -Ministry of
Industrialization and Enterprise
Development
Mr. Hiram Mucheke
Alternate to PSMinistry of Information,
Communication and Technology
Ms. Judy Kibaki
Member
Mr. Chris Diaz
Member
Ms. Angela Nganga
Member
Ms. Margaret Kositany
Member
Amb. Andrew Kihurani
Foreign Affairs
6
December 2013
Ms. Mary Kimonye
MBS, CEO &
Secretary to the Board
Ms. Anne Musau
Alternate to PS - Ministry of East
African Affairs, Commerce and
Tourism
Ms. Lucy Kagwanja
State Law Office
enya: Our National Values
Honouring God
Being patriotic
Promoting national unity
Sharing and devolution of power
Championing peace
Respecting the rule of law
Democracy and participation of the people
Respecting human dignity and rights
Promoting social justice
Non-discrimination and protection of the
marginalized
Practicing good governance
Practicing integrity
Promoting transparency and accountability
Promoting sustainable development
The change we desire for our country needs to come from within us. Each individual
must be committed to a set of values that will become part of everyday life for Kenyans.
That is the only way we can enhance nationalism and promote social cohesion. These
national values are binding and are enshrined in the 2010 Kenya Constitution.
December 2013
7
January 15, 1964:
Prime Minister
Kenyatta opens East
Africa Posts and
Telecommunications
headquarters in
Nairobi
Dec 12, 1963:
Kenya obtains
independence at a
midnight ceremony
in Nairobi. Jomo
Kenyatta, becomes
Kenya’s �irst Prime
Minister
Climber Kisoi
Munyao, hoists
Kenya’s �lag on top
of Mount Kenya at
Independence Day
April 27, 1965:
Kenya announces the
sessional Paper No
10 as the blue print
for the country’s
development
April 10, 1964:
East Africa Heads
of States: Prime
Minister Jomo
Kenyatta, Uganda’s
Milton Obote
Tanganyika’s
President Julius
Nyerere and
Zanzibar’s President
Aboud Karume meet
in Nairobi to discuss
the future of East
African Common
Market
June 1, 1965:
During the Madaraka
Day celebrations, the
President announces
free medical care
for all children and
adult out-patients
May 8, 1965:
Government
announces
plans to set up a
Kenyan Tourism
Development
Authority and a
hotel training school
known as Utalii
College
enya @
June 7, 1968:
President Kenyatta
opens Kindaruma
Hydro Electric
Scheme
December 6, 1969:
Kenya’s �irst Woman
MP, Mrs Grace
1968: Kipchoge
Keino wins the 1500 Onyango is elected
in the General
metres gold medal
Elections as MP for
at the Mexico City
Kisumu Town
Olympics
October 20, 1965:
On the occasion
of Kenyatta day
the government
announces free
education from
January 1966 for
forms V and VI in
high school
January 29,
1970: President
Kenyatta is sworn
in as President and
Commander in Chief
of the Armed Forces
for a second term in
of�ice
March 28,
1969: President
Kenyatta opens
the Kenya
School of Law in
Nairobi
1960’s
March 19, 1982:
Ef�ie Awour is
appointed Kenya’s
�irst woman judge
May 6, 1980:
Pope John Paul II
arrives in Kenya and
celebrates an open
air mass at Uhuru
Park, Nairobi
September 8,
1983: Kenya is
awarded the 1983
International
Prize on literacy
by UNESCO
February 18, 1983:
The government
announces that
Kenya will have 8
years of Primary, 4
years of secondary
and 4 years of
University education
in the new 8-4-4
system
August 1, 1987: Moi
International Sports
Centre in Kasarani,
Nairobi is opened as
Kenya hosts the 4th
All-Africa Games.
Kenya was fourth
overall
September 23,
1985: Kenya
Medical Research
Institute (KEMRI)
is opened in
Nairobi by
President Moi
August 17,
1985: Pope John
Paul II arrives
in Nairobi to
conduct the 43rd
International
Eucharistic
Congress
May 17, 1986:
First Kenya
Airways A310-300
Airbus arrives
in Nairobi. It is
christened Nyayo
Star
December 29,
1992: Kenyans
vote in the
�irst multiparty General
Elections
December 12,
1988: Kenyans
celebrates Silver
Jubilee of Uhuru
with ten Heads of
State attending
November
28, 1988:
The TurkwelGorge
multi-purpose
project is
commissioned
February
3, 1989:
The Voice of
Kenya (VOK)
is gazetted
as a public
corporation
July 11, 1990:
Deputy ANC
President Mr. Nelson
Mandela arrives in
Nairobi for a day’s
private visit
April 8, 1993:
Safari Rally is
�lagged off from
Nairobi
1980’s
July 2008: The
Kenya Vision
2030 of�icially
launched by the
Grand Coalition
Government
December
30, 2007:
President
Kibaki sworn
in to serve a
second term
8
August 4-6,
2009: The 8th
African Growth
and Opportunity
Act (AGOA)
conference is held
at the Kenyatta
International
Conference
Centre in Nairobi
July 23, 2009:
The SEACOM
cable becomes
functional,
raising hopes
of higher speed
and lower
cost Internet
connections in
Kenya
27th August
2010: New
Constitution is
promulgated
March 28, 2010:
Kenya wins all
individual and
team titles at
2010 IAAF World
Cross Country
Champions
in Bydgoszcz,
Poland
December 2013
September 25,
2011: Wangari
Maathai, an
Environmentalist
and human rights
activist, Nobel
Peace Prize
laureate dies of
cancer. On the
same date, Patrick
Makau wins Berlin
Marathon setting
a new Marathon
World Record.
Florence Kiplagat
won the Women’s
race.
April 22, 2012:
Wilson Kipsang
of Kenya crosses
the line to win
the men’s 2012
London Marathon
2000’s - To Date
November 9, 2012:
The Nairobi-Thika
superhighway
of�icially opened by
H.E President Hon.
Mwai Kibaki
August 9,
2012: Kenya’s
David Rudisha
breaks the
world record
in the Men’s
800M �inal at
the London
2012 Olympic
Games
April 9, 2013:
Uhuru Muigai
Kenyatta sworn
in as Kenya’s
fourth president
January 23,
2013: Konza
Techno City
of�icially
launched by
H.E President
Hon. Mwai
Kibaki
July 10, 1993:
Kenyan runner
Yobes Ondieki
became the
�irst man to run
10,000 meters
in less than 27
minutes
50 Milestones
May 10, 1973:
East Africa
builds Sh24
Million Institute
for Meteorology
in Nairobi
November 12,
1970: President
Kenyatta opens
the Earth Satellite
Station in Longonot
December 10,
1970: President
Kenyatta opens
University of Nairobi
and is installed as its
�irst Chancellor
October 28, 1975:
The foundation of
the new airport in
Nairobi (now JKIA)
is laid
November 5,
1974: Kenyatta
re-elected as
President
December 2,
1974: President
Kenyatta opens
Elianto edible oil
processing plant at
Nakuru
July 4, 1974:
President Kenyatta
declares Kiswahili
as Kenya’s national
language
October 13
1977: Parliament
establishes the
Kenya Court of
Appeal
November
14, 1976:
President
Kenyatta opens
Sh32 Million
Leyland vehicle
assembly plant
in Thika
March 14, 1978:
First scheduled
�light by Kenya
Airways from
Karachi to
Bombay arrives
at the new
International
Airport
December 7,
1977: President
Kenyatta opens
the Kenya
Commercial Bank
headquarters in
Nairobi
December
8, 1978:
President Moi
opens Nairobi
International
Airport and
renames it
Jomo Kenyatta
International
Airport
August 22,
1978: President
Jomo Kenyatta
dies. President
Daniel arap Moi
succeeds him
December 12,
1979: Moi is
sworn in as
President and
Commander
in Chief of the
Armed Forces
1970’s
December 9,
1993: Jomo
Kenyatta
University
College of
Agriculture and
Technology is
upgraded to a
full university
1996: The United
Nations Of�ice at
Nairobi, the UN
headquarters
in Africa, is
established by the
General Assembly
July 1, 1995: The
Kenya Revenue
Authority (KRA)
is established
by an Act of
Parliament
November, 30,
1999: The treaty
establishing the
East African
Community is
signed
April 20, 1998:
Moses Tanui wins
the 102nd Boston
Marathon in 2
hrs, 7 min and
43 sec
January 15, 2001:
The three East Africa
presidents form a
regional partnership,
East African
Community, reviving
one that collapsed
in 1977
December
30, 2002:
Mwai Kibaki
is inaugurated
as the third
President of the
Republic of Kenya
November 4, 2001:
Margaret Okayo of
Kenya set a woman’s
record of 2.24:21
during the New York
Marathon
1990’s
September 28,
2003: Paul Tergat
sets a world
record at the
Berlin Marathon
January 2003:
President Kibaki
introduces free
primary school
education
March 6, 2007:
M-PESA, an
innovative
mobile money
transfer solution
that enables
customers to
transfer money is
launched
October 8, 2004:
Prof. Wangari
Maathai becomes
the �irst Africa
woman to win
the prestigious
Nobel Peace Prize
March 21, 2007:
The government
announces that
a woman’s Fund
is to be set up
to help them in
enterprise
2000’s
Mzee Jomo Kenyatta at Independence Day
Wangari Maathai, an Environmentalist and human
rights activist, Nobel Peace Prize laureate
VOK: the �irst state radio station
President Kibaki holding the New Constitution of
Kenya which was promulgated in 2010.
Uhuru Muigai Kenyatta being swornDecember
in as Kenya’s
fourth president.
2013
Wanjiru Kang’ara
Director – Strategic Communications, Brand Kenya Board
January 1,
1995: Kenya
formally joins
the World Trade
Organization
October 7, 2001:
Catherine Ndereba
wins the Chicago
Marathon in 2 hours
18 minutes 47
seconds to break the
previous mark by
almost a minute
9
Memorable Quotes
“You and I must work together to develop our country, to get education
for our children, to have doctors, to build roads, to improve or provide all
day-to-day essentials.”
“Our children may learn about the heroes of the past. Our task is to make
ourselves the architects of the future.”
The late Mzee Jomo Kenyatta, first president of the Republic of Kenya.
“It is important to remember that a lot of our pledges and dreams that
were formulated at independence, were made in anticipation of a stable
and straight forward future. Our founding fathers pledged to pursue
economic prosperity that would lead to elimination of poverty, disease
and ignorance among our people. To achieve this objective, hard work
and patriotism became the clarion call to the people.”
Daniel arap Moi, Second President of the Republic of Kenya.
“We are on the march towards a New Kenya where there will be
more opportunities for employment and business. A New Kenya
where there is better housing, healthcare and education for our
people. A New Kenya where all citizens will lead productive and
dignified lives. This is the promise of the New Constitution. This
promise is possible because we are blessed to have a talented
and hard working population”.
Mwai Kibaki, third President of the Republic of Kenya.
“Kenya sees herself as an integral part of this exciting awakening.
The great renaissance spoken of a mere 20 years ago is upon
us. Across the continent evidence of renewal and growth is
everywhere, built on the bedrock of rising self-confidence, a
growing educated, youthful population and God given abundance
of natural wealth and resources”.
H.E. Hon Uhuru Kenyatta, President of the Republic of Kenya
10
December 2013
National Anthem
T
he Kenyan National Anthem was composed in 1963 in
preparation for Kenya’s Independence celebrations. It reflects
the traditional music of Kenya and the nation’s values.
Translated into Swahili (Kenya’s national language) and English,
the national anthem focuses on Kenya’s rich heritage that is integral
to the nation’s identity. It also emphasizes peace and liberty both
within Kenya and with her neighbours.
Interestingly, the method selected to create the anthem had never
been tried in Africa. Kenya’s national anthem is notable for being one
of the first anthems to be specifically prepared by a group of local
musicians. The five member team consisted of G. W. Senoga-Zake,
Thomas Kalume, Peter Kibukosya, Graham Hyslop, and Washington
Omondi. The tune was derived from a traditional lullaby sung by
the Pokomo community. It showcases authentic African melody. The
lyrics reflect the convictions and aspirations of Kenyans, evoking
utmost civic pride and patriotism.
(Source: http://www.statehousekenya.go.ke/anthem.htm)
Wimbo wa Taifa
National Anthem
Ee Mungu nguvu yetu
Ilete baraka kwetu
Haki iwe ngao na mlinzi
Natukae na undugu
Amani na uhuru
Raha tupate na ustawi
O God of all creation
Bless this our land and nation
Justice be our shield and defender
May we dwell in unity
Peace and liberty
Plenty be found within our borders
Amkeni ndugu zetu
Tufanye sote bidii
Nasi tujitoe kwa nguvu
Nchi yetu ya Kenya
Tunayoipenda
Tuwe tayari kuilinda
Natujenge taifa letu
Ee, ndio wajibu wetu
Kenya istahili heshima
Tuungane mikono
Pamoja kazini
Kila siku tuwe na shukrani
Let one and all arise
With hearts both strong and true
Service be our earnest endeavour
And our homeland of Kenya
Heritage of splendour
Firm may we stand to defend
Let all with one accord
In common bond united
Build this our nation together
And the glory of Kenya
The fruit of our labour
Fill every heart with thanksgiving
December 2013
11
Every Reason to Celebrate enya
K
enya lies across the equator on the
eastern seabed of the Indian Ocean.
This gives it an advantage as the
gateway to East Africa and the COMESA
region, a market of about 400 million people.
This coupled with a robust development
agenda, Kenya has grown to be the largest
economy in East Africa. Nairobi, the capital
is the communication hub for the region.
and independent thinking. Our nation
has a magnetic effect on people. No one
encounters Kenya and remains unmoved!
Historically referred to as the Cradle of
Mankind, Kenya is truly the pride of Africa
with a rich history and heritage. Home
to breathtaking scenery, generations
have appreciated the immense beauty of
the nation. One notable visitor is Queen
Elizabeth II, who ascended to the throne
while staying at the Treetops Hotel in the
Aberdare National Park. Her grandson,
Prince William also chose to propose to his
then future wife in Kenya.
Brave and respectful
Kenya is known for her ambition to be the
leader in the region, but also champion
of regional peace a sign of respect for her
neighbours.
Nearly all destinations in Africa are
accessible by air within four hours. Nairobi
is host to the continental headquarters of
many multinationals and humanitarian
agencies chief among them being the UNEP
and UN HABITAT.
Kenya is well known for her sporting
prowess, while the rest of Africa exports
gold, our elite runners have made it their
treasured business to bring it back in the
form of sporting medals.
With an ambitious vision for her future,
Kenya is claiming her place in the family of
nations through technological innovations,
peace initiatives in the region, political and
economic reforms and export of quality
products among others.
The aroma of Kenyan coffee, the rich gold
colour and unique taste of her tea are
hallmarks of enjoyment in top hotels around
the world.
Kenya’s greatest asset is the young,
innovative and hardworking people who
are leading the way with technological
innovations such as MPESA, the most
developed mobile money transfer system.
Kenya is truly the choice destination for
investment, trade, tourism and residence.
GREAT ON VALUES
The three principles that Kenyans uphold
dearly are:
Generosity: Kindness and hospitality
pervade our daily interactions and this also
extends to our visitors from around the
world.
Character: Kenyans are able to succeed
in many fields due to their resilience
12
December 2013
Optimism: One of our favourite phrases is,
‘hakuna matata’ which means no troubles.
This captures the essence of our relentless
determination to improve our country and
ourselves.
GREAT ON PERSONALITY
Kenya has an amazing character. Well
captured in her personality traits of:
Entrepreneurial and resilient Kenyans are
known for their industry and quest for
success against all odds.
Open and warm
Kenyans are often referred to as a people
with a smile. Kenyans welcoming nature is
unmistakable. This has made her home to
all races.
A GREAT FUTURE
Kenya has a big dream for her future...the
Vision 2030. The national development
blueprint, aims to transform Kenya into and
industrializing middle income nation by
2030 under the three pillars of;
• Economic transformation
• Political transformation
• Social transformation
The Vision, supported by a new Constitution
has seen Kenya embrace enormous reforms
in all sectors, making her one of the top ten
preferred investment destinations in Africa.
Kenya: Great in Sports
Kenya’s sporting prowess is re-known world
over, the most notable being her dominance
in middle and long-distance races. There
is increasing participation and success in
other disciplines including; swimming,
volleyball, rugby (the 7’s series) and golfing.
Athletics
Kenya first participated at the Olympic
Games in 1956 and has regularly competed
in the Summer Games since, winning a total
tally of 25 gold medals in the competitions.
Kenya is the most successful African country
on Medal count, with a total of 75 Olympic
Medals to date.
At the 1968 Mexico Olympics, the bus
carrying athletes from the Olympics Village
was stuck in traffic delaying the starting
line-up for the 1500 metres final. Realising
this, Kenya’s athletics legend, Kipchoge
Keino stepped out of the bus, jogged a mile
to the stadium and direct to the startline. He
went on to win Gold in an Olympic record
time of 3:34:9.
Kenya has full IOC membership of which
Kipchoge Keino is a member. It is on this
strength that Kenya was allowed to hold its
first ever Olympic Gold Medal presentation
in 2011, when Asbel Kiprop was awarded
for his performance at the previously
concluded Beijing Olympics.
Rugby 7’s
In 2001, Kenya made its debut entrance in
the Rugby World Cup 7’s. They repeated
this feat in 2009 where the reached the
quarterfinals of the game.
Their continued strong performance since
then has cemented their position as one of
the 12 “core teams” of the IRB Sevens.
Kenya: Great for Golf
Kenya has 42 golf courses, 8 of which have
hosted international tournaments and are
of global standards, the latest rated being
the David Jones design Vipingo Golf Course
at the coast. Kenya’s Muthaiga Golf Club,
one of the oldest in the country, hosts the
Kenya Open, which is part of the European
PGA challenge. In 2009, Kenya was awarded
the prestigious IAGTO Award for the Best
Undiscovered Golf
Destination in the world.
Other smaller courses offer unique
geographical
challenges
for
golfing
professionals among them, Kenya’s only
uphill course on the slopes of Nakuru’s
Menengai volcano in the Rift Valley.
Volleyball
The national women’s team is the most
successful in Africa while the club teams
consistently top African championships.
Calendar sporting events
There are many exciting ‘must see’ annual
sporting activities in Kenya including:
• The Rhino Charge
• The Lewa Marathon
•
•
The Standard Chartered Marathon
The Kenya Open Golf championship
among others.
Kenya: Great on Tourism
Kenya, home of the famous African Safari, is
one of the favourite tourist destinations in
Africa.
Home to Africa’s famous ‘Big Five’ - Lion,
Elephant, Rhino, Leopard and Buffalo Kenya is arguably the best place to see
these magnificent species in their natural
environment. The breathtaking and aweinspiring wildebeest migration in the Maasai
Mara is dubbed “the new 7th wonder of the
world”.
Kenya has an incredible array of wild
habitats, each one with its own unique
range of species including; open savannah,
deep forest, soda and freshwater lakes,
alpine meadows, coral reefs, caves, beaches
and river deltas.
Kenya is also host to a large variety of
UNESCO Heritage Sites including Lake
Turkana, Lamu Old Town, Fort Jesus, Mount
Kenya National Park and many others.
Kenya: Great on Culture & Arts
Diversity
Kenya has a colourful mosaic of richly
diverse cultures, which blend harmoniously
into one beautiful nation.
Music
Virtually all Kenyan communities have
elaborate music and dances to celebrate
special events like harvests, weddings and
other cultural ceremonies. Some of these
festivals such as the Maulidi Festival in
Lamu and the Samburu Cultural Festivals
continue to entertain to this day. All these
diverse cultures have translated to a vibrant
contemporary entertainment scene.
Filming
The beautiful Kenya Landscape has been
the choice filming location for several award
winning movies among them - Out of Africa,
First Grader and Tomb Raider.
Crafts
A nation of beautiful contrasts, Kenya’s
cultures exemplify the art of adornment and
decoration providing a unique variety of
traditional crafts such as the Maasai beads,
the Kisii soapstone, the kiondo and the kikoi.
This richness has inspired global fashion
icons like Louis Vuitton, who has elevated
the traditional kikoi into an international
trend.
Cuisine
Kenya has a rich menu of cuisine inspired
by its different cultures. The famous ‘nyama
choma’ (roast meat) or African barbeque is
authentically Kenyan.
Kenya: Great on Exports
Kenya is renowned for exports of high
quality, natural products. These include cut
flowers, tea and coffee. Kenya is currently
Africa’s largest producer and exporter of
tea.
Kenya: Great on Conferences &
Exhibitions
Kenya remains East Africa’s strongest and
biggest economy. Her most recognizable
landmark is the Kenyatta International
Conference Centre (KICC), a 30-storey
icon located in the heart of the capital city,
Nairobi. At its construction it was the tallest
building in the East and Central Africa
region.
KICC is a venue for conferences, meetings,
exhibitions and special events within a
walking distance of several five star hotels.
The well equipped centre with a capacity of
4000 delegates has hosted various
international conferences and expos
including the 2nd World Energy Conference.
The abundance of safari lodges, hotels
and resorts throughout the country with
state-of-the-art conferencing facilities have
contributed greatly in making Kenya the
best conference tourism destination in the
East and Central Africa region. Other notable
conferencing facilities include the UN office
in Nairobi, which has been host to various
International humanitarian conferences.
Kenya: Great for Investment
Kenya is the trade and financial hub of
the East and Central Africa region and is
home to over 200 multinationals and 900
manufacturing firms.
Nairobi, the nation’s capital, provides an
ideal regional base for various international
and local NGO’s. The city is host to HABITAT
and the United Nations Environmental
Program (UNEP) Headquarters. As a
country of highly educated English speaking
people, Kenya is positioning herself to be
a top ten destination for Business Process
Outsourcing.
Through the Vision 2030, the growth
of Kenya into a leading middle-income
economy, with a sustained annual economic
growth of 10%, will strategically place
Kenya as a lucrative destination.
Great plans for the future include:
• Resort cities
• Infrastructure upgrades
• Konza Technology City, the African
silicon savannah
• Energy infrastructure
• Private education
• Oil exploration
• Agro processing
December 2013
13
enya: The Cradle of Mankind
K
enya is endowed with a unique
prehistory that compares to none.
From the great expansive Lake
Victoria, the highlands of the Central Rift to
the pristine white sand beaches fringing the
warm inviting waters of the Indian Ocean. It
is from these basins, valleys and highlands,
that man emerged to conquer the world and
that a unique culture continues to marvel
many.
Kenya, a land that once awed explorers,
historical adventurers and colonialists alike,
is arguably the “Cradle of Humankind”, the
home of ancestry of the human race. The
number, kind and spectacle of fossils and
archaeological materials recovered on the
floor and in the sediments of its basins,
valleys and highlands, portray Kenya as
the habitat for early humans as well as
other species (some of them extinct) that
traversed the region as far back as 200
million years ago. It has one of the largest,
longest and most complete record of fossil
remains. Its technological innovations
including early stone tools and cultural
themes not withstanding, also make Kenya
unique. Moreover, each region in Kenya has
a tale to tell in regards to the story of human
origin. Varied environments that may have
been instrumental in the evolution of both
humans and other species are evident.
Although the white settlers who travelled
to Kenya in the late 1800s found a region
lacking written word, Kenya nonetheless
had documented its past. It has a history
written in the rocks that form the hills and
the mountains; it is written in the strata
forming the sides of the valleys that have
been eroded by water and by wind; in the
prehistoric tools left by men on their sites
of their habitations; and in fossilized fauna
and flora.
Turkana Basin
A visit to the Turkana Basin offers a broad
perspective on the origins of life including
that of the human race. The Basin is indeed
the gift of life. From the cool clear waters of
the modern lake, to the expansive volcanic
sediments dotting the landscape, knowledge
in the study of evolution continues to be
Gede Ruins at the Kenyan Coast- Swahili
early settlement
14
uncovered. There are unique and diverse
species of modern fauna and flora as well as
an exceptional array of the people’s culture.
The ancestors of these modern species and
cultures can be found on the landscapes that
spot this region. These include those of early
man such as the “Turkana Boy” a species of
Homo erectus and one of the most complete
human fossil skeletons to ever have been
excavated. There are also several other
human and animal fossils that have been
recovered in this Basin. The archaeological
record is also one to reckon with. Some
of the earliest and most informative
archaeological materials including early
stone tools have been recovered in areas to
the west of the lake such as Kokiselei as well
as to the east such as Koobi Fora. These tools
have allowed scientists the much needed
information on the evolution of technology
which was used by these early humans.
Lake Victoria Basin
To the Western Rift of Kenya is the Lake
Victoria Basin, a land where some of the
earliest fossils of man’s closest ancestors
have been unearthed. In 1948 Rusinga
Island came into the history books when
Mary and Louis Leakey made their
discovery of the last common ancestor of
the great apes, Proconsul heleloni, which
was purportedly an early genus primate
that existed around 27 million years ago.
In addition, more recent history has been
recorded and include Thimlich Ohinga, a
stone walled complex which consists of one
hundred and thirty eight sites of skillfully
joined enclosures.
It is a cultural landscape phenomenon
of structures with unique stone-walling
tradition situated in Migori area south
of the lake. The style and architecture of
the stone wall enclosures of this cultural
landscape are similar to those of the Great
ruins of Zimbabwe. They are however, far
much smaller in magnitude but spread over
a vast area and date to the 14th century.
The settlement signifies the beginning of
a communal and centralized system of
control which served defensive, economic,
religious and social functions. Then there is
the Mfangano Island acknowledged for its
An archaeological excavation site in northern
Kenya - Lake Turkana Basin
December 2013
Dr. Purity Kiura
ancient rock art, possibly 2,000 years old.
This rock art is thought to have been created
by early forager-hunters, the Twa people
also known as Batwa or pygmies. They are
described as the forgotten tribe who live in
the Great Lakes region of Africa. Three sites
on Mfangano Island have legends attached
to the art and the sites comprise almost
solely of sets of concentric circles. Rock Art
is believed to be the world’s oldest surviving
art, predating writing by tens of thousands
of years. Today, it helps us understand how
our ancestors thought, saw and portrayed
their world.
Central Rift
Prehistoric sites in Central Rift of Kenya give
a glimpse of the evolution of man during
the later period. Hyrax Hill is a prehistoric
site near Nakuru and is considered one
of the country’s most important neolithic
excavation sites. Kariandusi is another
site located near Lake Elementaita on the
Nairobi-Nakuru highway. It is an Acheulian
site characterized by the presence of heavy
hand axes and cleavers. There are several
excavation pits each displaying a scattered
assortment of stone tools, made from the
black volcanic rock known as obsidian.
Within the same region is Olorgesailie,
a sedimentary basin situated seventy
kilometers south along Nairobi – Magadi
road. Excavations at Olorgesailie have
recovered thousands of hand axes used
by early humans and shown the kinds of
habitats and animals they encountered.
These tools have been preserved in situ to
give visitors a glimpse of their distribution
and scatter.
In addition, there are sites within the
Kenyan coast which have over the years
been instrumental in archaeological studies.
These include Fort Jesus, Mtwapa, Manda
and Gede. These sites have highlighted
issues related to the Iron Age and ceramic
technology as well as migration and trade
between cities situated within the East
African Coast and those in other parts of the
world such as those in Asia and Europe. All
these sites display Kenya as a place where
man and his culture originated and continue
to evolve.
A stone wall depicting early settlement in
Nyanza - Thimlich Ohinga
The writer is Senior Research Scientist,
National Museums of Kenya. www.museums.or.ke
Olorgesailie Archaeological site-Inset: Stone
tools found insitu
enya: The Mark
of Identity
K
enya has authentic goods and services
enjoyed both locally and internationally.
The question is, do the consumers know
that these products are from Kenya? Kenyan
goods and services have been in the market
for decades but have lacked a unified identifier
associating them with Kenya.
Country of origin can be defined as the country
that a consumer associates with a certain product
or brand as being the ‘home country’ of the
brand, just as Honda, Toyota, Sony, are identified
as a Japanese products, regardless of where they
may be assembled.
Without differentiation, the value of Kenyan
goods and services is diminished in the market
and thus unable to command a premium price.
Countries such as South Africa and Australia
have differentiated themselves by developing a
mark of identity for their goods and services “Proudly South African” and “Australian Made”
respectively. This has led to increased awareness
and brand association with their home country.
With this in mind, Brand Kenya Board developed
a mark of identity for Kenyan goods and services
with the byline “A touch of Kenya”. The mark
creates a desire to experience more of Kenya
and what the country has to offer for those who
interact with Kenyan products and services. The
key objective of the mark of identity is to ensure
that Kenyan products can be differentiated
locally and internationally. The symbol will be
available for use by manufacturers, the service
industry and exporters of high quality Kenyan
made goods. The use of “a Touch of Kenya” is also
expected to stimulate demand while increasing
competitiveness of our products, goods and
services.
To adopt the Mark of Identity:
email: [email protected]
December 2013
15
enya: Top Tourist Destination
16
Mt. Kenya
Mombasa
Lake Bogoria
Menengai Crater
The Big Five
Fort Jesus
December 2013
Nation Branding: enya
T
he notion of nation branding, although a relatively new subject
is a composite of four related constructs namely; country of
origin, destination branding, public/citizen diplomacy and
national identity. In a sense, nation branding is concerned with
creating an attractive (yet holistic) image of a country at both
national and the international stage, across political, economic and
cultural dimensions.
A country brand is a multidimensional assortment of functional,
emotional, and relational elements that severally and collectively
evoke a unique set of associations in the minds of various publics.
National brands may hold strong associations alongside the
following elements: people, place, culture/language, history, food,
fashion, famous faces (celebrities), and export produce. As a result,
every country has a unique name and images embedded in the
minds of people both inside and outside the country. Essentially
therefore, a nation is a brand!
There are diverse opinions on what nation branding refers to
and what nation branding should or could accomplish. Partly the
cause of the variations in opinions has emerged from the diverse
interpretations of nation brands and branding processes that
countries have chosen to engage in. These interpretations can be
divided into several levels as reflected in the figure below;
COO/PCI
Export Branding
Easy to brand
Visual symbol
Strapline
A
Ingredient brand
Co brand
Destination/
Place Branding
Country image
Nation Brand
Nation branding
Country reputation
C
Country positioning
Public Diplomacy
Political Branding
Competitive advantage
Competitive identity
National Identity
Cultural Branding
B
Umbrella brand
Difficult to brand
D
Soft power
E
National identity
F
NEW?
Figure 1: The concept of nation branding: Origins and interpretations,
(Fan, 2010).
Unlike commercial brands many elements in a nation brand
are not in the direct control of those engaged in nation branding
management. Although the setting up of a national branding agency
(to create and harness a favorable nation brand) is an absolute
necessity for countries in this time and age, the branding process
demands a significant long-term commitment on the part of the
citizens and essentially those responsible for developing and or
executing national policies.
As reflected elsewhere in the world and within the Sub-Saharan Africa
region, the concept of nation branding is quickly gaining popularity.
The process of nation branding is now firmly institutionalized in
several countries, for example Malaysia, India, Abu Dhabi, South
Africa, Botswana, Ghana, among others. It is important to note that
through branding, nations are likely to gain a significant competitive
advantage in attracting and or retaining valued talent. In addition,
countries that effectively engage in nation branding are most likely
going to enjoy significant benefits in the form of; social cohesion,
citizenry, patriotism, increased trade and investment levels and
growth in tourist arrivals.
Dr. Nzilu Musyoki
The Brand Kenya Board
Established in March 2008 the Brand Kenya Board has a mandate to
ensure an integrated national brand is created and sustained. In line
with this mandate the role of the Board is to coordinate all initiatives
for marketing Kenya. Through its functions the Board seeks to
establish an attractive identity and image of the Kenya brand with
a view of positioning the country favorably in terms of national
reputation, investment, tourism, and international relations.
Further, the Brand Kenya Board (BKB) is tasked with uniting
Kenyans and providing them with positive information about the
country in order to promote patriotism and national pride. Through
its activities the Board is also expected to promote local products
to encourage economic transformation, while assisting towns and
cities in the country to improve their image.
The Brand Master Plan
In 2011, the Board developed a Brand Master Plan which is a
complete guide on strategies for branding Kenya. The Brand Master
Plan outlines several branding platforms namely; the Citizenry,
Exports, Foreign Direct Investment, and Tourism. The plan
recommends the adoption of a ‘one look and feel’ national identity,
which may be used across public service institutions to identify the
Kenya brand and enhance a pleasant country image.
BKB acknowledges that Kenya’s citizenry is an important component
in the country branding process since they are ultimately the
‘unsolicited’ brand ambassadors. The image and reputation of
Kenya is highly influenced by citizens, across all social classes,
through what they say or do not say, and what they do or choose
not to. As earlier stated, a strong nation brand is anchored around
its people, a fact endorsed by the Brand Master Plan. In view of this
the Brand Kenya Board has initiated a communication campaign to
extol the virtues of a good Kenyan and to encourage Kenyan’s to be
there for their country.
The campaign dubbed “Nitakuwepo” (I will be there) is a citizen
engagement program communicated through radio, television and
newspapers. Based on the national anthem, Nitakuwepo with the
tag line “Mimi ni Kenya na Kenya ni mimi” (I am Kenya and Kenya is
me) is aimed at marshaling the support of all Kenyans and urging
them to shun activities that would jeopardize the country’s image.
The Board will endeavor to promote Kenya’s national values across
the nation since they are the backbone of our society and could
greatly enhance social harmony and national pride.
National Identity
It is important to always remember that a nation’s identity is
defined by its people, not entirely by branding strategists. Any
change in a nation’s identity is either accomplished or accompanied
by fundamental changes in the country’s political, economic and
social systems. Arguably policy makers, and by extension opinion
shapers, may influence the image of a country through the media
and public conduct.
For a nation to change its image, it first needs to change the behavior
of its people and especially that of its leaders. Once this has been
done, to a good measure, then the country may tell the world about
its new look. This is because perceptions held about a nation do not
change automatically after the nation changes its reality. The way
for a nation to gain a better reputation is to work on the reality and
then communicate to the relevant audience how good the country
is – this practice is called nation branding.
The writer is the Director of Marketing at the Brand Kenya Board
www.brandkenya.go.ke
December 2013
17
18
December 2013
enya:: A Credible Source Market for Export
Products and Services
E
ndowed with a hardworking citizenry, beautiful tropical
climate, rich soils and succulent water bodies, its no wonder
Kenya is a producer and manufacturer of some of the world’s
renowned products. From our iconic Tea and Coffee to a variety
ingenious products, Kenya is the home of succulent Horticultural
harvests, sun-grown in the tropical climate; has a wealthy diversity
of fishery catches from the vast Indian Ocean and the in-land
Lakes and Rivers; Kenya offers organic pasture-fed Beef from the
East African Zebu and Boran cattle, grazed on the sprawling RiftValley, Maasai and North-Eastern plains among other agri-based,
manufactured and service product offerings, Kenya stands out as a
credible source market for global requirements.
Kenya’s Export Performance
According to the Economic Survey 2013, Kenya’s export earnings
for 2012 increased by 1.02 % from KES 512.6 billion in 2011 to KES
517.9 billion in 2012.
The main exports were tea, horticulture, coffee, textiles & apparels,
tobacco & tobacco products and essential oils, among others; while
the main imports were petroleum oils, capital goods, food products
and chemical fertilizers, collectively accounting for 58.4 per cent of
the total import bill.
All Other**, 41.38%
Tea, 19.59%
Horticulture, 15.67%
Soda Ash, 1.88%
Coffee, 4.30%
Apparels, 3.99%
Articles of
Plastics, 1.98%
Animals & Vegetable
Oils, 2.46%
Essential Oils,
2.63%
Tobacco
Products, 3.21%
Iron and Steel
products, 2.92%
African countries form 50% of the top ten main markets for Kenya’s
commodity exports, especially for value added agricultural products
and manufactured products including; household goods, value
added tea, coffee, plastics and fabricated metal works.
Exports to the European Union (EU) are predominantly agricultural
commodities and horticultural produce, including value added
products like pre-packs and flower bouquets. Major imports are
capital and industrial goods indicating an expanding economy,
through manufacturing.
Most of Kenya’s export markets are concentrated in EAC, the rest
of Common Market for Eastern and Southern Africa (COMESA) and
EU absorbing 63.9%, Kenya’s total commodity exports. Exports to
Africa and EU account for 69.5% of total exports.
Ruth Mwaniki
Trade Promotion Body
The Kenya Government established the Export Promotion Council
(EPC), the Premier Trade Promotion body in Kenya, in 1992, as a
Semi-Autonomous Government Agency, to specifically promote
Kenyan exports by assisting producers of exportable goods and
services in overcoming bottlenecks, to enable them achieve higher
levels of export performance.
The core mandate of the Export Protion Council is coordination
and harmonization of Kenya’s export development and promotion
efforts and thus serves to provide leadership to all other national
export programmes. To support exports efforts, The Kenya
Government has developed an ambitious road map for economic
and social development to the year 2030, known as Vision 2030.
The Vision is anchored on three pillars, namely the Economic, Social
and Political. The Economic pillar aims to raise Kenya’s economic
growth rate from 6 to 10 per cent and maintain it at that level for
twenty years. The Social pillar aims at developing a just and cohesive
society, while the Political pillar aims at entrenching the practice of
issue-based, accountable and democratic governance in Kenya.
The Council endeavours to assist the private sector access export
markets through the guiding principles of the product and market
prioritization frame works for the benefit of existing and potential
exporters. Market Prioritization aims at identifying the best markets
based on the selected criteria for organizing market development
and expansion programmes.
The Government is keen to develop intra African trade especially
within the regional trading blocs of East African Community,
COMESA and the rest of Africa, which hold potential for growth
in value added products and manufactures. Most of these African
markets fall within the first three market tiers presenting
opportunities for economic growth. The export sector is driven by
producers organized into cooperatives, producer groups, processors
and manufacturers who span from large to Small and Medium
Enterprises. The Government has put in place facilities to support
the private sector development in trade through spearheading
Private Public Sector Partnership Programmes and is committed to
improving the Export environment in the country.
The efforts are geared at ensuring improved income to rural
community, production of a wide-range of market led products,
transfer of new skills and technology for rural producers, increased
production capacity, increased penetration of export markets by
new producers, economic growth and creation of employment
opportunities, particularly by mainstreaming marginalized
communities and groups including youth and women, and as such
reduce poverty levels.
Former President H.E. Mwai Kibaki officially Opening Kenya’s Pavilion
at Expo Shanghai 2010
December 2013
19
enya: Top Exports
The EPC Annual Exporter’s Forum: 1. H.E. President Uhuru Kenyatta touring
the Forum’s Exhibition and 2. The EPC CEO Ruth Mwaniki explaining a point
to the Head of State.
Working closely with producers and manufacturers in the highlighted
sectors, the Council is instrumental in underscoring the need to
attain and maintain export quality standards for products and
processes, attainment of production and documentation systems
that ensure traceability, while guaranteeing safe, environmentally
friendly, socially acceptable and high quality produce, development
of value addition and product adaptation in order to meet changing
market requirements and trends and application of modern and
appropriate technology in order to improve productivity and
competitiveness.
Export Logistics Support
Kenya’s export delivery is served by well developed financial,
transport and communication infrastructure. Kenya is considered
the region’s hub of transport and communication. Served by airports,
sea ports, roads and railways, exports are freighted through Jomo
Kenyatta International Airport (JKIA) in Nairobi, Moi International
airport (Mombasa) and Eldoret international Airport, while exports
by sea are dispatched through the Mombasa port terminal.
A second sea port is planned for development in Lamu which will
link Kenya to the Northern markets of Southern Sudan and Ethiopia
freight. The Kenyan railway line stretches over 2,700kms offering a
good choice to very heavy cargo. Kenya has over 7,000km of paved
roads, which give good access to the various exit ports.
Artistic impression of the proposed
New Jomo Kenyatta International
Airport
Architectural drawing of the
proposed Berth in Lamu as part of
the LAPSSET Programme
Kenya is the country of choice for Investors, Buyers and Traders who wish to
explore the immense untapped trade opportunities in the country.
The writer is the Chief Executive Officer of the
Export Promotions Council
20
December 2013
Brand Kenya Board: Pictorial
His Excellency Hon. Uhuru Kenyatta, President of the Republic of Kenya tours
the BKB stand at KICC during the Exhibition which showcased procurement
opportunities for Women, Youth and Persons with disability (November
2013)
Strategic Planning Session
Team Building session (2013)
London Olympics Kenya House team with President Mwai Kibaki (2012)
BKB CEO, Mary Kimonye engages stakeholders (2013)
BKB in a tree planting exercise at State House Girls School, Nairobi (October
2013)
December 2013
21
Marsabit: The hidden Jewel
Ruth Chitwa
T
he Total Solar Eclipse was experienced in Marsabit on
November 3, 2013. The eclipse is just an extra jewel in
the County. A road trip to Marsabit showcases a varying
landscape from Oldonyo ranges, Hurri Hills, beautiful
Mt. Marsabit and Mt. Kulal, Chalbi desert with vast sand dunes,
to hidden volcanic lakes. The magnificent rocky mountains with
layers of savannah plateau are an excellent film location while the
expansive nature of the region is ideal for bike and motor racing.
Extreme sports lovers can engage in rock climbing and bungee
jumping.
Dik diks and antelopes gallop as one drives along the winding road.
The land is filled by an eerie silence except for the billowing of the
wind and chirping of the birds. The terrain gradually shifts from
rocky shrub land to hills.
The varying terrain is home to various communities. The people
are truly Kenyan; open, warm and welcoming. The richness of their
culture is displayed in the different way of dressing, their beautiful
adornment, celebrations, songs and dance, way of living and
economic activities.
22
December 2013
The region is home to a spectacular game sanctuary; the Marsabit
National Park and Reserve. The reserve exudes immense tourism
potential and is home to buffalos, elephants, waterbucks, leopards,
lions and antelopes found therein. Interestingly, elephants in
Marsabit are famous for their enormous tusk. The famous Lake
Paradise, a volcanic lake perched beautifully in the midst of the
forest, is a sight to behold. The northern side offers a different
spectacle of Marsabit as it is covered by sand dunes of the famous
Chalbi desert.
Marsabit is undoubtedly a hidden jewel. The County is opening its
doors to investors and tourist alike. The Government’s commission
of road projects which will link Isiolo, Marsabit and Moyale to
Ethiopia through the Lamu Port Southern Sudan-Ethiopia Transport
(LAPSSET), has raised the stakes. Brand Kenya Board is journeying
with County on this exciting transition.
The writer is the Public Relations Officer at the Brand Kenya Board
www.brandkenya.go.ke
December 2013
23
General Motors Celebrates
EAST AFRICA
E
Isuzu at 50
EAST AFRICA
ast Africa’s leading automotive
assembler General Motors East Africa
(GMEA) is this year celebrating 50
years of Isuzu’s presence and dominance in
Kenya’s auto industry.
GMEA Managing Director, Rita Kavashe
recently unveiled the “Isuzu Strong Kenya
Strong Campaign” aimed at celebrating
Isuzu’s 50 years heritage as well as
extending appreciation to customers for the
great partnership.
Isuzu has been in Kenya for 50 years
coinciding with Kenya’s celebration of five
decades of independence.
“Isuzu has truly become woven into the
fabric of Kenyan life, as a highly visible part
of our transport landscape across all sectors
ranging from public to school transport,
infrastructure development, distribution
and agriculture.” said Kavashe.
The strong heritage of the brand while
contributing towards these key pillars
of economic growth, has maintained roll
out of vehicles famous for their legendary
comfort, reliability, toughness, durability
and exceptional built in quality.
The Isuzu story is one Kenyans have been a
24
December 2013
part of; and will continue to share, even as
the auto firm preserves the brand’s legacy
within East Africa.
Kavashe revealed that the “Isuzu Strong
Kenya Strong Campaign”, launched to
foster emotional connection for the brand,
has enjoyed great reception from valued
stakeholders and consumers.
Indeed the economy of the country has
grown over the years and GMEA is confident
in the government’s commitment in
continued development of infrastructure
that will propel the industry and ultimately
contribute to the grow of the economy.
Industry figures for 2013 indicate that
GMEA leads the market, second year in
a row, with a 26.1 percent market share,
largely attributed to the Isuzu brand. This
portrays the confidence that our customers
have in our Isuzu brand of vehicles and
services.
This performance is attributed to the
move by the Government to phase out
the 14 seater matatus used in public
transport in favor of high occupancy
buses, ongoing infrastructure development
and rehabilitation, as well as great value
addition for our customers, such as, smart
driving seminars, 24 hour rescue service,
driver training amongst others.
GMEA reaffirms that a promise made
is a promise delivered and Isuzu’s past,
present and future all bear testimony to this
adage. Thanks to the remarkable heritage
of endurance, innovation and reliability,
owning an Isuzu has not only become about
driving the best...it has become a way of life.
General Motors East Africa hereby toasts
to Kenya’s 50 years of independence and
wishes this beautiful country many more
fruitful years.
About Isuzu:
General Motors East Africa Ltd. (GMEA)
was founded in 1975 as a joint venture
between the Government of Kenya and
General Motors Company. However, Isuzu
was launched in Kenya in 1963.
Isuzu has been in Kenya since 1963.
Over that period the brand has enjoyed
dominance of the commercial car segment
for the majority of the time.
Isuzu brand will always mean the best, a
leader in commercial vehicles supporting
our customers.
General Motors Celebrates
Isuzu at 50
The Isuzu Tx Lorry ferry’s construction materials on Mombasa road outside
GM Kenya offices in 1977. This was the first model GM assembled.
Former President, Mwai Kibaki then Minister for Finance during a tour of the
production line at GM Kenya, at the commissioning of the plant on November
20th 1977.
Technicians in the plant conduct final touches on Chevy Luv Pick up during a
visit by the former minister for industrialization Hon. Okwanyo(in a cape) in
1985. Looking on is the former Managing Director for GM, McAuther (Right).
Former President Mwai Kibaki arrives at Limuru Boys centre to officiate a GM
sponsored charity event in 1985.
Retired President Daniel Moi is taken around the Isuzu Tx Lorry Chassis line
at GM Kenya during a ceremony to mark the 75th Anniversary of General
Motors Corporation in 1984. With him is former GM Managing Director Mr.
Ranson.
Former president (then Vice president)Mwai Kibaki tees off at the start of a
charity event sponsored by General Motors in support of Limuru Boys centre
in 1985
December 2013
25
enya: Investment destination
Dr. Moses Ikiara, PhD, MBS
Kenya is a rapidly growing economy with a long period of
macroeconomic stability. With a GDP of Kshs. 2.9 trillion
(Kenya Year Kenya Book 2011/2012) Kenya boasts the
strongest and most versatile and diversified economy in
the region. The country continues to invest heavily in key
sectors which include infrastructure, (roads, railway),
telecommunications and energy.
Kenya is the gateway to East Africa and has become the
regional business, financial, logistics and Information and
Communications Technology (ICT) hub. An investor in Kenya
has access to the East African Community (EAC) market of
over 140 million people, the Common Market for Eastern
and Southern Africa (COMESA) market of over 450 million
people.
Business opportunities
Prospects for major trade and investment opportunities exist
in manufacturing, agriculture and agro-based industries,
transport and construction.
Infrastructure
Kenya envisages a massive upgrading and extension of the
country’s infrastructure. In this regard, the country has
highlighed a number of infrastructure projects that present
significant opportunities for investors in the coming years.
Mining
Kenya is endowed with a wide range of minerals that remain
unexploited due to inadequate knowledge on their status,
economic viability and appropriate mining technologies.
Already, an appropriate mineral prospecting and mining
policy conducive to investment and Private Public
Partnerships (PPP) in the mining sector is in place. Investors
can focus on value addition through direct or joint venture
partnerships.
Eco-Tourism Facilities in Forest reserves
Opportunities exist in development of different facilities
including eco-lodges, tree houses, guest houses, restaurants,
campsites and canopy walkways.
Why Invest in Kenya
Strategic Location
As the leading economy in East Africa, Kenya’s strategic
location and its well developed business infrastructure make
it a natural choice for investors and many international firms
have made it their regional hub. This grants investors access
to the larger East African Community and regional markets
with access to over 385 million consumers. Nairobi is also
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December 2013
a major transport Hub in East Africa with Connections from
Jomo Kenyatta International Airport to Major Destinations
around the world. All these are coupled with a convenient
Time zone of (GMT +3).
Tax Treaties and Investment Promotion and Protection
Agreements
Kenya is a signatory to a large and growing number of
tax treaties and investment promotion and protection
Agreements such as the Multilateral Trade System (MTS) ACP
Cotonou Agreement and the Africa Growth and Opportunities
Act. This allows exports from Kenya to enjoy preferential
access to world markets under a number of special access
and duty reduction programmes.
Stability
Since independence, Kenya has maintained remarkable
stability despite changes in its political system. Since the reemergence of multiparty democracy and promulgation of a
new constitution in 2010, Kenyans have enjoyed an increased
degree of freedom.
Access to Large pool of Highly Educated and Skilled Work
Force
Kenya prides itself in its large pool of highly educated, skilled
and sought after work force in Africa, trained from within the
country and in institutions around the world.
Highly Developed Social and Physical Infrastructure
Kenya affords a pleasant and quality standard of living
with its spectacular and diverse natural resources. Ranging
from wildlife to sceneries, the country also boasts of high
quality social amenities such as restaurants, hospitals and
entertainment spots. A good reason why the country has the
highest number of expatriates living and working in Kenya.
Preferential Market Access
Kenya is signatory to a number of multilateral and bilateral
trade agreements as part of its trade policy. Kenya is a
member of the World Trade Organization (WTO) making
her products access more than 90% of world markets at
Most Favoured Nation (MFN) treatment. In addition, Kenya
is member to several trade arrangements and beneficiary
to trade-enhancing schemes that include the Africa Growth
and Opportunity Act (AGOA); ACP-EU Trade Agreement and
Common Market of Eastern and Southern Africa (COMESA).
For Investments, Make it enya!
The writer is the Managing Director of the Kenya
Investment Authority
Kenya: An Investment
Destination
December 2013
27
enya: Elite Athletes
“I wanted to run my race. I didn’t want to run anybody else’s race. I knew there was a
long way to go.”
Paul Tergat after crossing the finish line of the New York City Marathon on November 6, 2005, in a
thrilling finish, prevailing over defending champion.
1
3
2
4
1. Catherine Ndereba
2. David Rudisha
3. Henry Wanyoike
4. Jason Dunford
5. Kipchoge Keino
6. Mercy Cherono, Sylvia Kibet
and Vivian Cheruiyot
5
6
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December 2013
December 2013
29
GM Photo
EAST AFRICA
EAST AFRICA
A postcard, in the early 1977 depicting Kenya’s heritage. At the rear is the landmark KICC, a lion representing Kenya’s wildlife and a shield portraying our identity
as a nation. At the middle is GM’s Isuzu product lineup synonymous with quality and durability while at the forefront is an African man representing the Kenyan
people. In summary, GM is an indigenous company whose products made by Kenyans, have positively impacted our lives contributing to the success of our nation.
Retired President Daniel Moi, is taken around the Isuzu Tx
Lorry Chassis line at GM Kenya during a ceremony to mark
the 75th Anniversary of General Motors Corporation in 1984.
With him is former GM Managing Director Mr. Ranson.
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December 2013
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Delivers
December 2013